CN107749995A - A kind of DTV and OTT information and mobile terminal media resource put-on method and jettison system - Google Patents
A kind of DTV and OTT information and mobile terminal media resource put-on method and jettison system Download PDFInfo
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- CN107749995A CN107749995A CN201710890445.5A CN201710890445A CN107749995A CN 107749995 A CN107749995 A CN 107749995A CN 201710890445 A CN201710890445 A CN 201710890445A CN 107749995 A CN107749995 A CN 107749995A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W8/00—Network data management
- H04W8/22—Processing or transfer of terminal data, e.g. status or physical capabilities
- H04W8/24—Transfer of terminal data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/214—Specialised server platform, e.g. server located in an airplane, hotel, hospital
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/232—Content retrieval operation locally within server, e.g. reading video streams from disk arrays
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25808—Management of client data
- H04N21/25841—Management of client data involving the geographical location of the client
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/426—Internal components of the client ; Characteristics thereof
- H04N21/42684—Client identification by a unique number or address, e.g. serial number, MAC address, socket ID
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/025—Services making use of location information using location based information parameters
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/025—Services making use of location information using location based information parameters
- H04W4/027—Services making use of location information using location based information parameters using movement velocity, acceleration information
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Abstract
The invention discloses a kind of DTV and OTT information and mobile terminal media resource put-on method and jettison system, mobile terminal is when to carrier server requesting data information, simultaneously mobile terminal identifier, positional information and velocity information are sent to operator, carrier server searches the advertisement that mobile terminal, television terminal in the same family family were launched according to mobile terminal identifier, searching the advertisement of the dispensing of the outdoor terminal near mobile terminal, then this part advertisement is removed, advertisement is screened in remaining advertisement；Judge that mobile terminal user is in static or walking or by bus state, if being in ambulatory status, advertisement pushing audio advertisement, if in static or state by bus, advertisement pushing video ads.The present invention can allow advertisement to be exposed frequency control around mobile terminal, avoid exposure from wasting, and one side strengthens effective exposure of advertisement, on the one hand reduce the waste that the brand injury that overexposure is brought is spent with advertisement.
Description
Technical field
The present invention relates to mobile terminal advertisement to launch technical field, says according to body, and more particularly to a kind of DTV and OTT believes
Breath and mobile terminal media resource put-on method and jettison system.
Background technology
Increasingly closed as more and more people access its commercial value of internet by TV by more marketing practitioner
Note.Simultaneously with the propulsion and differentiation of sequencing, interactive large-size screen monitors resource optimization is carried out by way of the advertising platform of sequencing
Demand it is also commercially increasing.
And occupy the market share of the DTV of parlor resource at home as Chinese highest and hold a safe lead always, its with
Resource overlaps the waste that can cause marketing cost between intelligent television.How two spike-type cultivars jointly control and marketed as pendulum
The problem of in face of practitioner.And advertisement recent years of mobile phone terminal, outdoor terminal is thrown input ratio and also increased always, how
The advertisement of mobile phone terminal, television terminal and outdoor terminal can be integrated, it is prior art needs to prevent that advertisement from always repeating dispensing
The technical problem of solution.
The content of the invention
The first object of the present invention is in mobile terminal, television terminal in providing one kind and can integrate the same family, and family
Advertisement between outer terminal, reduce DTV and OTT information and mobile terminal media resource put-on method that advertisement repeats to launch.
The second object of the present invention is to provide a kind of DTV and OTT information and mobile terminal media resource jettison system.
In order to reach the first object of the present invention, the technical solution adopted by the present invention is as follows：
A kind of DTV and OTT information and mobile terminal media resource put-on method, including family and outdoor terminal, the family
Front yard family includes television terminal and mobile terminal, the corresponding television terminal identifier of each television terminal, each mobile terminal pair
A mobile terminal identifier is answered, and includes family's identifier in television terminal identifier and mobile terminal identifier, is moved
Dynamic terminal recognition number, television terminal identifier and outdoor terminal identifier are terminal recognition number, and put-on method includes following step
Suddenly：
S1, advertisement base and family terminal library are established, advertisement pushing frequency information corresponding to record television terminal recognition number,
Advertisement pushing frequency information corresponding to mobile terminal identifier is recorded, records advertisement pushing corresponding to outdoor terminal identifier information
Frequency information；
Destination mobile terminal in S2, family obtains positional information and velocity information, destination mobile terminal move target
Dynamic terminal recognition number, positional information, velocity information, data request information are integrated into request data package, and request data package are sent out
Give carrier server；
S3, carrier server extract family's identifier from destination mobile terminal identifier, pass through family identifier
The mobile terminal identifier and television terminal identifier in family are transferred, transfers mobile terminal corresponding to mobile terminal identifier
Advertisement pushing frequency information, television terminal advertisement pushing frequency information corresponding to television terminal identifier is transferred, and according to mesh
The outdoor terminal identifier near the positional information lookup destination mobile terminal of mobile terminal is marked, is adjusted according to outdoor terminal identifier
Advertisement pushing frequency information corresponding to taking；
S4, static or walking or by bus shape be according to the user of the velocity estimated destination mobile terminal of destination mobile terminal
State, if in static or state by bus, step S5 is performed, if be in ambulatory status, execution step S6；
S5, the advertisement pushing frequency information pushed with reference to neighbouring outdoor terminal, in the identifier of the same family family it is mobile eventually
The advertisement pushing frequency information for holding the advertisement pushing frequency information pushed, television terminal to push, what push did not pushed regards
Frequency advertisement, perform step S7；
S6, the advertisement pushing frequency information pushed with reference to neighbouring outdoor terminal, in the identifier of the same family family it is mobile eventually
The advertisement pushing frequency information for holding the advertisement pushing frequency information pushed, television terminal to push, push the sound not pushed
Frequency advertisement, perform step S7；
Advertisement pushing frequency information corresponding to S7, renewal destination mobile terminal.
Further, advertisement base includes audio advertisement identifier storehouse and video ads identifier storehouse, advertisement pushing frequency letter
Breath includes audio advertisement and video ads push frequency information, and end is stored with audio advertisement and video ads push frequency information
Hold identifier, advertisement identifier, push time, ad classification；
Comprise the following steps in the step S5：
S51, foundation have selected advertisement base temporarily, by the video ads push frequency information of mobile terminal in the same family family,
Television terminal advertisement pushing frequency information, and the video ads push frequency information of all outdoor terminals nearby are incorporated into temporarily
Select in advertisement base；
S52, interim advertisement base is established, the advertisement identifier in video ads identifier storehouse is stored in interim advertisement base
In, the interim advertisement identifier selected in advertisement base is then deleted in interim advertisement base；
S53, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；
S54, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal；
The step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, by the video ads push frequency information of mobile terminal in the same family family,
Television terminal advertisement pushing frequency information, and the video ads push frequency information of all outdoor terminals nearby are incorporated into temporarily
Select in advertisement base；
S62, interim advertisement base is established, the advertisement identifier in audio advertisement identifier storehouse is stored in interim advertisement base
In, the interim advertisement identifier selected in advertisement base is then deleted in interim advertisement base；
S63, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；
S64, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal.
Further, all advertisement numberings are stored with the advertisement base, advertisement identifier is by advertisement numbering and type
Identifier is combined, and advertisement is numbered for distinguishing each advertisement, and same advertisement includes video ads again and/or audio is wide
Accuse, video ads and audio advertisement are distinguished by type identification number；
Comprise the following steps in the step S5：
S51, foundation have selected advertisement base temporarily, by the video ads push frequency information of mobile terminal in the same family family,
Television terminal advertisement pushing frequency information, and the video ads push frequency information of all outdoor terminals nearby are incorporated into temporarily
Select in advertisement base, each advertisement numbering stores once in advertisement base has been selected；
S52, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then interim
Deleted in advertisement base has selected the advertisement in advertisement base to number temporarily；
S53, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine video
The type identification number of advertisement, which is combined into, has selected advertisement identifier；
S54, basis have selected advertisement identifier to search target video advertisement, and target video advertisement pushing is moved eventually to target
End；
The step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, by the video ads push frequency information of mobile terminal in the same family family,
Television terminal advertisement pushing frequency information, and the video ads push frequency information of all outdoor terminals nearby are incorporated into temporarily
Select in advertisement base, each advertisement numbering stores once in advertisement base has been selected；
S62, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then interim
Deleted in advertisement base has selected the advertisement in advertisement base to number temporarily；
S63, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine audio
The type identification number of advertisement, which is combined into, has selected advertisement identifier；
S64, basis have selected advertisement identifier to search target audio advertisement, and target audio advertisement pushing is moved eventually to target
End.
Further, the long-term of each mobile terminal is also stored with the step 1 and enlivens position, and enlivens position for a long time
Calculated according to the data of the positional information of the mobile terminal obtained in previous step S3；In step S3, also search long-term living
Outdoor terminal identifier near jump position, the advertisement pushing frequency information according to corresponding to being transferred outdoor terminal identifier.
Further, safety alert information also is pushed to mobile terminal in the step S64, reminds user to make when walking
With mobile terminal it is noted that safety.
Further, in the step S3, the positional information that also receives to this and last time connects in first scheduled time
The positional information received is contrasted, when the distance of two positional informations is more than preset distance, the outdoor terminal on accessed path
Identifier；In the step S51, the advertisement pushing frequency according to corresponding to being searched the outdoor terminal identifier on path, by second
The advertisement pushing frequency information of push is added to having selected in advertisement base temporarily in the scheduled time.
Further, the step S51 also calculates average speed of the mobile terminal user on path, according to average speed
The arrival time of each outdoor terminal position is reached with path computing user, screen each outdoor terminal on path correspond to up to when
Between when the advertisement numbering that plays or advertisement identifier add to having selected in advertisement base temporarily.
In order to realize the second object of the present invention, the technical solution adopted in the present invention is as follows.
A kind of DTV and OTT information and mobile terminal media resource jettison system, including with lower component：
Carrier server, the request data package that mobile terminal is sent is obtained and identified, and data are sent to mobile terminal
Information and advertising message, the mobile terminal transport condition that reception state server is sent, then search the number that mobile terminal needs
It is believed that breath, while screen advertisement and be sent to mobile terminal；
Database server, for storing the data message provided to mobile terminal, advertisement base, mobile terminal identifier
Storehouse, television terminal identifier storehouse, family identifier storehouse, family terminal library, outdoor terminal identifier storehouse, mobile terminal advertisement
Push frequency information television terminal advertisement push frequency information, the advertisement pushing frequency information of outdoor terminal, outdoor terminal map
Storehouse, mobile terminal locations storehouse；
Home terminal identification module, for extracting family identifier from mobile terminal identifier, then according to family
Family identifier is searched mobile terminal identifier and television terminal identifier in the same family family and sent in family terminal library
To carrier server,
State server, the positional information and velocity information of the mobile terminal sent for receiving carrier server, meter
The positional information of outdoor terminal and mobile terminal on map is calculated, and judges the transport condition of mobile terminal, and state will be exercised
It is sent to carrier server；
Outdoor terminal, the advertising message sent for receiving carrier server, and play；
Mobile terminal, for sending request data package to carrier server, after receiving data message and advertising message
Display；
Television terminal, for sending request data package to carrier server, after receiving data message and advertising message
Display；
The outdoor terminal, mobile terminal and television terminal are connected with carrier server, the carrier server
It is connected respectively with database server, home terminal identification module, state server, the state server, home terminal are known
Other module is also connected with database server.
Further, the carrier server is included with lower module：
Signal transmitting and receiving module, the request data package sent for receiving mobile terminal, and send data letter to mobile terminal
Breath and advertisement, advertisement, the mobile terminal transport condition that reception state server is sent are sent to outdoor terminal；
Information separation module, for extracted from request data package mobile terminal identifier, positional information, velocity information,
Data request information, while family identifier is extracted from mobile terminal identifier；
Information searching module, for being searched according to mobile terminal identifier, television terminal identifier, outdoor terminal identifier
Corresponding advertisement pushing frequency information, and the data message according to corresponding to being searched data request information；
Frequency control module, mobile terminal transport condition is received, video ads are selected according to the transport condition of mobile terminal
Or audio advertisement, while according to advertisement pushing frequency information, screen the advertisement not pushed or push the relatively low advertisement of the frequency
Corresponding advertisement identifier, as having selected advertisement identifier；
Advertisement configuration module, the advertisement according to corresponding to having selected advertisement identifier to transfer from database server are sent to information
Transceiver module；
Data configuration module, the data message of mobile terminal request is transferred from database server, be sent to information receipts
Send out module；
The signal transmitting and receiving module, information separation module, information searching module, frequency control module, advertisement configuration module,
Data configuration module is connected with control module, and the signal transmitting and receiving module is also connected with information separation module, described information inspection
Rope module, advertisement configuration module, data configuration module are connected with the database server.
Further, the state server is included with lower module：
Mapping module, exist for storing map, and by the positional information of outdoor terminal, the positional information of mobile terminal mark
In map；
Path judge module, according to the positional information of multigroup mobile terminal, judge the path of mobile terminal；
Speed calculation module, mobile terminal is calculated on path according to the positional information of multigroup mobile terminal and temporal information
Average speed, then calculate mobile terminal reach path on each outdoor terminal when time；
Advertisement judge module, for judge mobile terminal reach each outdoor terminal when, outdoor terminal is playing wide
Accuse, and advertisement identifier or advertisement numbering are sent to frequency control module；
Transport condition judge module：Velocity information for being sent according to mobile terminal judges the traveling shape of mobile terminal
State；
The mapping module, path judge module, speed calculation module, advertisement judge module are sequentially connected, mapping module,
Path judge module, speed calculation module, advertisement judge module and transport condition judge module are connected with control module.
Compared with prior art, the advantage of the invention is that：By establishing advertisement base, family terminal library, record television
Advertisement pushing frequency information corresponding to terminal recognition number, record advertisement pushing frequency information corresponding to mobile terminal identifier, note
Record advertisement pushing frequency information corresponding to outdoor terminal identifier information, mobile terminal to carrier server number of request it is believed that
During breath, while mobile terminal identifier, positional information and velocity information are sent to operator, carrier server is according to mobile whole
Identifier extraction family identifier is held, then the mobile terminal and TV in family terminal library lookup the same family family
Terminal, carrier server can search the outdoor terminal near mobile terminal according to the position of mobile terminal, then according to family
Television terminal identifier searches open air eventually in mobile terminal identifier, the same family family in outer terminal recognition number, the same family family
The advertisement launched is held, then this part advertisement is removed, advertisement is screened in remaining advertisement；Judge mobile terminal simultaneously
Speed, judge that mobile terminal user is in static or walking or by bus state, if it is determined that mobile terminal is in ambulatory status, be
Ensure that user checks the safety of mobile terminal, advertisement pushing audio advertisement, if it is determined that mobile terminal user is in static
Or state by bus, advertisement pushing video ads.
The present invention has advantages below：
The invention is used as effective connection by unique identifier information, and the same family family is identified in advertisement putting activity
In mobile terminal and television terminal, while identify near outdoor terminal user, then reject above terminal plays cross it is wide
Accuse, so that advertisement can be exposed frequency control around mobile terminal, avoid exposure from wasting, on the one hand strengthen advertisement
Effectively exposure, on the one hand reduce the waste that the brand that overexposure is brought is injured and advertisement is spent.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is method flow of DTV and the OTT information with mobile terminal media resource put-on method of the embodiment of the present invention one
Figure；
Fig. 2 is the method flow diagram for specifically performing method in the embodiment of the present invention two in step S5；
Fig. 3 is the method flow diagram for specifically performing method in the embodiment of the present invention two in step S6；
Fig. 4 is the method flow diagram for specifically performing method in the embodiment of the present invention three in step S5；
Fig. 5 is the method flow diagram for specifically performing method in the embodiment of the present invention three in step S6；
Fig. 6 is structured flowchart of DTV and the OTT information with mobile terminal media resource jettison system of the embodiment of the present invention five.
Embodiment
The preferred embodiments of the present invention are described in detail below in conjunction with the accompanying drawings, so that advantages and features of the invention energy
It is easier to be readily appreciated by one skilled in the art, apparent is clearly defined so as to be made to protection scope of the present invention.
Embodiment one
As shown in fig.1, a kind of DTV and OTT information and mobile terminal media resource put-on method, including family and open air
Terminal, the family include television terminal and mobile terminal, and each television terminal corresponds to a television terminal identifier, each
The corresponding mobile terminal identifier of mobile terminal, and include family in television terminal identifier and mobile terminal identifier
Identifier, mobile terminal identifier, television terminal identifier and outdoor terminal identifier are terminal recognition number, put-on method bag
Include following steps：
S1, advertisement base and family terminal library are established, advertisement pushing frequency information corresponding to record television terminal recognition number,
Advertisement pushing frequency information corresponding to mobile terminal identifier is recorded, records advertisement pushing corresponding to outdoor terminal identifier information
Frequency information；In family terminal library record one family family mobile terminal identifier all corresponding to family identifier and
Television terminal identifier, outdoor terminal can be mounted in the advertisement screen in cell, the advertisement screen in elevator, commercial center or
Advertisement screen on commercial building etc..
Destination mobile terminal in S2, family obtains positional information and velocity information, destination mobile terminal move target
Dynamic terminal recognition number, positional information, velocity information, data request information are integrated into request data package, and request data package are sent out
Give carrier server；The velocity information can also be calculated by carrier server.
S3, carrier server extract family's identifier from destination mobile terminal identifier, pass through family identifier
The mobile terminal identifier and television terminal identifier in family are transferred, transfers mobile terminal corresponding to mobile terminal identifier
Advertisement pushing frequency information, television terminal advertisement pushing frequency information corresponding to television terminal identifier is transferred, and according to mesh
The outdoor terminal identifier near the positional information lookup destination mobile terminal of mobile terminal is marked, is adjusted according to outdoor terminal identifier
Advertisement pushing frequency information corresponding to taking；Television terminal and shifting corresponding to the identifier are searched by the family's identifier extracted
Dynamic terminal, the identifier for searching outdoor terminal are used for the advertisement searched outdoor terminal using identifier and be transmitted across.
S4, static or walking or by bus state be according to the user of the velocity estimated mobile terminal of mobile terminal, if
In static or state by bus, step S5 is performed, if be in ambulatory status, execution step S6；The step is generally by sentencing
The speed of disconnected mobile terminal, when the exemplary setting speed of the present embodiment is less than 1Km/h, judge in static, speed in 2~
During 6Km/h, judgement is in walking states, when speed is more than 6Km/h, judges in state by bus.The speed interval can also root
Changed according to the requirement of supplier, nor affect on the implementation of the present embodiment.
S5, the advertisement pushing frequency information pushed with reference to neighbouring outdoor terminal, in the identifier of the same family family it is mobile eventually
The advertisement pushing frequency information for holding the advertisement pushing frequency information pushed, television terminal to push, what push did not pushed regards
Frequency advertisement, step S7 is performed, push the video ads not pushed, perform step S7；It is outdoor nearby by being incited somebody to action from advertisement base
The advertisement that mobile terminal and television terminal in terminal, the same family pushed is rejected, and is then sieved in remaining video ads
Advertisement pushing is selected to mobile terminal.
S6, the advertisement pushing frequency information pushed with reference to neighbouring outdoor terminal, in the identifier of the same family family it is mobile eventually
The advertisement pushing frequency information for holding the advertisement pushing frequency information pushed, television terminal to push, push the sound not pushed
Frequency advertisement, perform step S7；By from advertisement base by the mobile terminal and television terminal in neighbouring outdoor terminal, the same family
The advertisement that pushed is rejected, and advertisement pushing is then screened in remaining audio advertisement to mobile terminal, when user walks
Need not be seen the mobile phone screen, only be listened to, and allow user when walking, and sight keeps on the way, improving security.
Advertisement pushing frequency information corresponding to S7, renewal destination mobile terminal.
By establishing advertisement base, family terminal library, advertisement pushing frequency information corresponding to record television terminal recognition number,
Advertisement pushing frequency information corresponding to mobile terminal identifier is recorded, records advertisement pushing corresponding to outdoor terminal identifier information
Frequency information, mobile terminal send mobile terminal identification when to carrier server requesting data information, while to operator
Number, positional information and velocity information, carrier server extracts family identifier according to mobile terminal identifier, then basis
Mobile terminal and television terminal in family terminal library lookup the same family family, carrier server is according to the position of mobile terminal
Outdoor terminal near mobile terminal can be searched by putting, then according to mobile terminal in outdoor terminal identifier, the same family family
Television terminal identifier searches the advertisement that outdoor terminal was launched in identifier, the same family family, then goes this part advertisement
Remove, advertisement is screened in remaining advertisement；The speed of mobile terminal is judged simultaneously, judges that mobile terminal user is in static or step
Row or by bus state, if it is determined that mobile terminal is in ambulatory status, in order to ensure that user checks the safety of mobile terminal, extensively
Push audio advertisement is accused, if it is determined that mobile terminal user is in static or state by bus, advertisement pushing video ads.Pass through
Unique identifier information identifies the mobile terminal and TV in the same family family as effectively connection in advertisement putting activity
Terminal, while the outdoor terminal user near identifying, then reject the advertisement crossed of above terminal plays, so that advertisement can be with
Frequency control is exposed around mobile terminal, avoids exposure from wasting, on the one hand strengthens effective exposure of advertisement, on the one hand reduces
The brand injury that overexposure is brought and the waste that advertisement is spent.
Embodiment two
As shown in fig.2, the present embodiment and the difference of embodiment one are, advertisement base include audio advertisement identifier storehouse and
Video ads identifier storehouse, advertisement pushing frequency information include audio advertisement and video ads push frequency information, audio advertisement
Pushed with video ads and terminal recognition number, advertisement identifier, push time, ad classification are stored with frequency information；Terminal is known
Alias is used for the identifier for recording mobile terminal, television terminal or outdoor terminal, and advertisement identifier pushed wide for record
Accuse, the push time is used to record time during advertisement, and ad classification is used for the classification for recording each advertisement, for the later stage
The advertisement of user's classification interested is pushed to user according to ad classification.
Following steps are specifically included in step S5：
S51, foundation have selected advertisement base temporarily, by the video ads push frequency information of mobile terminal in the same family family,
Television terminal advertisement pushing frequency information, and the video ads push frequency information of all outdoor terminals nearby are incorporated into temporarily
Select in advertisement base；The step be used to establishing one pushed it is interim selected advertisement base, selected each advertisement quilt in advertisement base
Pushed, for sake of simplicity, the push frequency information storage of each advertisement is once.This has selected in advertisement base and can only recorded temporarily
Advertisement identifier.
S52, interim advertisement base is established, the advertisement identifier in video ads identifier storehouse is stored in interim advertisement base
In, the interim advertisement identifier selected in advertisement base is then deleted in interim advertisement base；Interim advertisement base is stored with all
Advertisement, removes the interim advertisement identifier selected in advertisement base, and remaining advertisement identifier is exactly the advertisement identification not pushed
Number.And all it is video ads corresponding to all identifiers in remaining identifier.
S53, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；Can be direct in the step
Advertisement identifier is randomly selected, or searches the advertisement in user's common classification to push.
S54, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal；
As shown in fig.3, the step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, by the video ads push frequency information of mobile terminal in the same family family,
Television terminal advertisement pushing frequency information, and the video ads push frequency information of all outdoor terminals nearby are incorporated into temporarily
Select in advertisement base；Interim selected can also only store advertisement identifier in the step in advertisement base.
S62, interim advertisement base is established, the advertisement identifier in audio advertisement identifier storehouse is stored in interim advertisement base
In, the interim advertisement identifier selected in advertisement base is then deleted in interim advertisement base；
S63, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；
S64, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal.
The step is identical with the specific execution Method And Principle of step S5 in the present embodiment, distinguishes and is utilized in step S62
Advertisement identifier in audio advertisement identifier storehouse is stored in interim advertisement base, removes the interim identifier selected in advertisement base
All it is audio advertisement corresponding to later remaining identifier.
In the embodiment, by the way that advertisement base is divided into audio advertisement identifier storehouse and video ads identifier storehouse, this 2
Advertisement base distinguishes the audio advertisement of storage and video ads.
Embodiment three
Usual same advertisement can be divided into video section and audio-frequency unit, and video section and audio-frequency unit are combined together just
It is video ads, and individually audio-frequency unit is exactly audio advertisement.It is possible to occur to mobile terminal and pushed audio advertisement,
But the audio advertisement and some video ads are to belong to same advertisement, according to the method in embodiment two, push audio
Video ads corresponding thereto can not be rejected after advertisement.Just occur to push audio advertisement later and be possible to push and regard
Frequency advertisement.Cause to repeat to push, the present embodiment is exactly to solve the problem.
The present embodiment and the difference of embodiment one are：All advertisement numberings are stored with the advertisement base, advertisement is known
Alias is combined by advertisement numbering and type identification number, and advertisement is numbered for distinguishing each advertisement, and same advertisement includes again
Video ads and/or audio advertisement, video ads and audio advertisement are distinguished by type identification number；Can be with by advertisement identifier
Each advertisement is searched, so when advertisement identifier is named, its is wide for same advertisement either video ads or audio advertisement
It is identical to accuse numbering, differs only in type identification difference.
As shown in fig.4, comprise the following steps in step S5：
S51, foundation have selected advertisement base temporarily, by the video ads push frequency information of mobile terminal in the same family family,
Television terminal advertisement pushing frequency information, and the video ads push frequency information of all outdoor terminals nearby are incorporated into temporarily
Select in advertisement base, each advertisement numbering stores once in advertisement base has been selected；As can be seen that in interim advertisement base only in the step
Advertisement numbering is only stored, not storage class identifier,
S52, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then interim
Deleted in advertisement base has selected the advertisement in advertisement base to number temporarily；Left in the step advertisement numbering be do not pushed it is wide
Accuse numbering.
S53, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine video
The type identification number of advertisement, which is combined into, has selected advertisement identifier；By the numbering after combination, type identification number, which defines, to be picked out
Advertisement must be video ads.
S54, basis have selected advertisement identifier to search target video advertisement, and target video advertisement pushing is moved eventually to target
End；
As shown in fig.5, the step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, by the video ads push frequency information of mobile terminal in the same family family,
Television terminal advertisement pushing frequency information, and the video ads push frequency information of all outdoor terminals nearby are incorporated into temporarily
Select in advertisement base, each advertisement numbering stores once in advertisement base has been selected；
S62, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then interim
Deleted in advertisement base has selected the advertisement in advertisement base to number temporarily；
S63, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine audio
The type identification number of advertisement, which is combined into, has selected advertisement identifier；
S64, basis have selected advertisement identifier to search target audio advertisement, and target audio advertisement pushing is moved eventually to target
End.
Step S6 specific implementation principle is identical with the specific execution Method And Principle of step S5 in the present embodiment, and difference is only
Added in step S63 be audio advertisement type identification number, the advertisement for ensureing selection is audio advertisement.
Example IV
The present embodiment and the difference of embodiment two or embodiment three are also being stored with each mobile terminal in the step 1
It is long-term enliven position, such as unit or family, and enliven position for a long time according to the mobile terminal obtained in previous step S3
Positional information data calculate；In step S3, the long-term outdoor terminal identifier enlivened near position is also searched, according to
Outdoor terminal identifier transfers corresponding advertisement pushing frequency information.The step is used to search mobile terminal family and/or unit
Neighbouring outdoor terminal, the user for the very possible warp-wise mobile terminal of advertisement that these outdoor terminals play broadcasted.So
The advertisement that these outdoor terminals were played is rejected, and more prevents advertisement from repeating to push.Carrier server is transferring open air eventually
During the advertisement pushing frequency information of end and mobile terminal, the advertisement pushing frequency information in 24 hours is normally only only transferred, the
One, prevent advertisement from can be pushed without advertisement after all having pushed, second, same advertisement averagely pushes the frequency once one daily
As in the range of user can receive.
Preferably, safety alert information also is pushed to mobile terminal in the step S64, reminds user to use when walking
Mobile terminal is it is noted that safety.Should be user also has potential safety hazard in walking using mobile terminal, this behavior, so
Carrier server pushes safety alert information to mobile terminal in the step, reminds the safety operation of customer mobile terminal.Institute
State in step S3, the positional information that also receives to this and the positional information that last time receives in first scheduled time are carried out pair
Than, when the distance of two positional informations is more than preset distance, the outdoor terminal identifier on accessed path；In the step S51,
The advertisement pushing frequency according to corresponding to being searched the outdoor terminal identifier on path, the advertisement pushed in second scheduled time is pushed away
Frequency information is sent to add to having selected in advertisement base temporarily.By calculating the path of user, the outdoor terminal on user path is entered
Row search, then remove the advertisement played on these outdoor terminals, should be these advertisements user walk or by bus when have
It may see, further prevent from repeating to push.Optimal, the step S51 also calculates average speed of the user on path, root
The arrival time of each outdoor terminal position is reached according to average speed and path computing user, screens each outdoor terminal on path
The advertisement numbering or advertisement identifier played during corresponding arrival time is added to having selected in advertisement base temporarily.Arrived by calculating user
Up to the approximate time of each large-size screen monitors, the advertisement that the outdoor terminal in the time range is played is removed, should be in theory,
User not can be appreciated that the advertisement that outdoor terminal plays beyond this time range, so the advertisement removed is more accurate.
Embodiment five
As shown in fig.6, in order to realize the second object of the present invention, the technical solution adopted in the present invention is as follows.
A kind of jettison system according to the above method, including with lower component：
Carrier server 1, the request data package that mobile terminal is sent is obtained and identified, and data are sent to mobile terminal
Information and advertising message, the mobile terminal transport condition that reception state server 3 is sent, then search the number that mobile terminal needs
It is believed that breath, while screen advertisement and be sent to mobile terminal；
Database server 2, for storing the data message provided to mobile terminal 5, advertisement base, mobile terminal identifier
Storehouse, television terminal identifier storehouse, family identifier storehouse, family terminal library, outdoor terminal identifier storehouse, mobile terminal advertisement
Push frequency information television terminal advertisement push frequency information, the advertisement pushing frequency information of outdoor terminal, outdoor terminal map
Storehouse, mobile terminal locations storehouse.
Home terminal identification module 7, for extracting family identifier from the identifier of mobile terminal 5, then according to family
It is concurrent that front yard family identifier searches mobile terminal identifier and television terminal identifier in the same family family in family terminal library
Carrier server 1 is given,
State server 3, the positional information and velocity information of the mobile terminal 5 sent for receiving carrier server 1,
The positional information of outdoor terminal 4 and mobile terminal 5 on map is calculated, and judges the transport condition of mobile terminal 5, and will be exercised
State is sent to carrier server 1；
Outdoor terminal 4, the advertising message sent for receiving carrier server 1, and play；
Mobile terminal 5, for sending request data package to carrier server 1, receive data message and advertising message with
After show；
Television terminal 6, for sending request data package to carrier server, after receiving data message and advertising message
Display；
The outdoor terminal 4, mobile terminal 5 and television terminal 6 are connected with carrier server 1, operator's clothes
Business device 1 is connected with database server 2, home terminal identification module 7, state server 3 respectively, the state server 3, family
Front yard TIM terminal identification module 7 is also connected with database server 2.
By extracting family identifier from mobile terminal identifier, family is then identified according to family identifier
In mobile terminal and television terminal, while obtain the outdoor terminal identifier near mobile terminal, removal is pushed to above-mentioned shifting
The advertisement of dynamic terminal, television terminal and outdoor terminal, advertisement pushing is screened in remaining advertisement to destination mobile terminal.Simultaneously
The running status of mobile terminal 5 is judged by state server 3, then targetedly pushing video advertisement or audio are wide
Accuse.Strengthen effective exposure of advertisement, reduce the waste that the brand injury that overexposure is brought is spent with advertisement.
In the present embodiment, the carrier server 1 is included with lower module：
Signal transmitting and receiving module 11, the request data package sent for receiving mobile terminal 5, and send number to mobile terminal 5
It is believed that breath and advertisement, advertisement, the transport condition of mobile terminal 5 that reception state server 3 is sent are sent to outdoor terminal 4；
Information separation module 12, for extracting mobile terminal identifier, positional information, speed letter from request data package
Breath, data request information, while family identifier is extracted from mobile terminal identifier；
Information searching module 13, for being looked into according to mobile terminal identifier, television terminal identifier, outdoor terminal identifier
Advertisement pushing frequency information corresponding to looking for, and the data message according to corresponding to being searched data request information；
Frequency control module 14, the transport condition of mobile terminal 5 is received, video is selected according to the transport condition of mobile terminal 5
Advertisement or audio advertisement, while according to advertisement pushing frequency information, screen the advertisement not pushed or the push frequency is relatively low
Advertisement identifier corresponding to advertisement, as having selected advertisement identifier；
Advertisement configuration module 15, the advertisement according to corresponding to having selected advertisement identifier to transfer from database server 2 are sent to
Signal dispatcher module 11；
Data configuration module 16, the data message of the request of mobile terminal 5 is transferred from database server 1, is sent to letter
Cease transceiver module 11；
The signal transmitting and receiving module 11, information separation module 12, information searching module 13, frequency control module 14, advertisement
Configuration module 15, data configuration module 16 are connected with control module 17, the signal transmitting and receiving module 11 also with information splitting die
Block 12 connects, described information retrieval module 13, advertisement configuration module 15, data configuration module 16 with the database server
2 connections.
After signal transmitting and receiving module 11 receives the request data package that mobile terminal is sent, information separation module 12 is sent to,
Mobile terminal identifier, positional information, velocity information, data request information, mobile terminal identifier are extracted from solicited message
Home terminal identification module 7 is sent to, home terminal identification module 7 identifies the mobile terminal identifier and electricity under the same family family
Depending on terminal recognition number, information searching module 13 is according to mobile terminal identifier, television terminal identifier and neighbouring outdoor terminal
Identifier searches corresponding advertisement pushing frequency information, while the data message of user's needs is searched also according to data request information.
Advertisement pushing frequency information is sent to frequency control module 14, and frequency control module 14 is according to frequency of the advertisement pushing to mobile terminal
Rate, the excessive push of same advertisement is prevented, after choosing the advertisement numbering of push, advertisement configuration module 15, which is searched, have been selected extensively
Accuse, and advertising message is sent to signal dispatcher module 11, advertising message and data message are sent to by signal dispatcher module 11
Mobile terminal.
Specifically, the state server 3 is included with lower module：
Mapping module 31, for storing map, and by the positional information of outdoor terminal 4, the positional information mark of mobile terminal 5
Note is in map；
Path judge module 32, according to the positional information of multigroup mobile terminal 5, judge the path of mobile terminal 5；
Speed calculation module 33, mobile terminal 5 is calculated on road according to the positional information of multigroup mobile terminal 5 and temporal information
Average speed on footpath, then calculate time when mobile terminal 5 reaches each outdoor terminal 4 on path；
Advertisement judge module 34, during for judging that mobile terminal 5 reaches each outdoor terminal 4, outdoor terminal 4 plays
Advertisement, and by advertisement identifier or advertisement numbering be sent to frequency control module 14；
Transport condition judge module 35：Velocity information for being sent according to mobile terminal 5 judges the row of mobile terminal 5
Sail state；
The mapping module 31, path judge module 32, speed calculation module 33, advertisement judge module 34 are sequentially connected,
Mapping module 31, path judge module 32, speed calculation module 33, advertisement judge module 34 and transport condition judge module 35 are equal
It is connected with control module 17.
The position of each outdoor terminal 4 is stored with map in mapping module 31, receives the positional information of mobile terminal 5
Add later into map, traveling judge module 35 judges the transport condition of mobile terminal 5, if walking or by bus shape
State, path judge module 32 calculate the path of the user of mobile terminal 5 movement, are then back in mapping module 31 on accessed path
Outdoor terminal 4, speed calculation module 33 calculate the speed of mobile terminal user's movement, and calculate mobile terminal 5 and reach on path
The time of each outdoor terminal 4, the advertisement numbering or identification that outdoor terminal 4 is shown when the screening of advertisement judge module 34 corresponds to the time
Number, then the advertisement is numbered or identifier is sent to frequency control module 14, these advertisements are rejected by frequency control module 14
Numbering or advertisement identifier.
The invention is used as effective connection by unique identifier information, and the same family family is identified in advertisement putting activity
In mobile terminal and television terminal, while identify near outdoor terminal user, then reject above terminal plays cross it is wide
Accuse, so that advertisement can be exposed frequency control around mobile terminal, avoid exposure from wasting, on the one hand strengthen advertisement
Effectively exposure, on the one hand reduce the waste that the brand that overexposure is brought is injured and advertisement is spent.
Although being described in conjunction with the accompanying embodiments of the present invention, patent owner can be in appended claims
Within the scope of make various deformations or amendments, as long as no more than the present invention claim described by protection domain, all should
Within protection scope of the present invention.
Claims (10)
1. a kind of DTV and OTT information and mobile terminal media resource put-on method, it is characterised in that whole including family and open air
End, the family include television terminal and mobile terminal, the corresponding television terminal identifier of each television terminal, Mei Geyi
Dynamic terminal-pair answers a mobile terminal identifier, and includes family's knowledge in television terminal identifier and mobile terminal identifier
Alias, mobile terminal identifier, television terminal identifier and outdoor terminal identifier are terminal recognition number, and put-on method includes
Following steps：
S1, advertisement base and family terminal library are established, advertisement pushing frequency information corresponding to record television terminal recognition number, record
Advertisement pushing frequency information corresponding to mobile terminal identifier, record the advertisement pushing frequency corresponding to outdoor terminal identifier information
Information；
Destination mobile terminal in S2, family obtains positional information and velocity information, and destination mobile terminal moves target eventually
End identifier, positional information, velocity information, data request information are integrated into request data package, and request data package are sent to
Carrier server；
S3, carrier server extract family's identifier from destination mobile terminal identifier, are transferred by family identifier
Mobile terminal identifier and television terminal identifier in family, transfer mobile terminal advertisement corresponding to mobile terminal identifier
Frequency information is pushed, transfers television terminal advertisement pushing frequency information corresponding to television terminal identifier, and move according to target
The positional information of dynamic terminal searches the outdoor terminal identifier near destination mobile terminal, is transferred pair according to outdoor terminal identifier
The advertisement pushing frequency information answered；
S4, static or walking or by bus state be according to the user of the velocity estimated destination mobile terminal of destination mobile terminal,
If in static or state by bus, step S5 is performed, if be in ambulatory status, execution step S6；
S5, the advertisement pushing frequency information pushed with reference to neighbouring outdoor terminal, mobile terminal pushes away in the identifier of the same family family
The advertisement pushing frequency information that the advertisement pushing frequency information that passes through, television terminal pushed, it is wide to push the video not pushed
Accuse, perform step S7；
S6, the advertisement pushing frequency information pushed with reference to neighbouring outdoor terminal, mobile terminal pushes away in the identifier of the same family family
The advertisement pushing frequency information that the advertisement pushing frequency information that passes through, television terminal pushed, it is wide to push the audio not pushed
Accuse, perform step S7；
Advertisement pushing frequency information corresponding to S7, renewal destination mobile terminal.
2. outdoor terminal according to claim 1 and mobile terminal media resource put-on method, it is characterised in that advertisement base bag
Audio advertisement identifier storehouse and video ads identifier storehouse are included, advertisement pushing frequency information includes audio advertisement and video ads push away
Frequency information is sent, when being stored with terminal recognition number, advertisement identifier, push in audio advertisement and video ads push frequency information
Between, ad classification；
Comprise the following steps in the step S5：
S51, foundation have selected advertisement base temporarily, and the video ads of mobile terminal in the same family family are pushed into frequency information, TV
Terminal advertisement pushes frequency information, and the video ads push frequency information of all outdoor terminals nearby is incorporated into interim selected extensively
Accuse in storehouse；
S52, interim advertisement base is established, the advertisement identifier in video ads identifier storehouse is stored in interim advertisement base, so
The interim advertisement identifier selected in advertisement base is deleted in interim advertisement base afterwards；
S53, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；
S54, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal；
The step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, and the video ads of mobile terminal in the same family family are pushed into frequency information, TV
Terminal advertisement pushes frequency information, and the video ads push frequency information of all outdoor terminals nearby is incorporated into interim selected extensively
Accuse in storehouse；
S62, interim advertisement base is established, the advertisement identifier in audio advertisement identifier storehouse is stored in interim advertisement base, so
The interim advertisement identifier selected in advertisement base is deleted in interim advertisement base afterwards；
S63, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；
S64, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal.
3. outdoor terminal according to claim 1 and mobile terminal media resource put-on method, it is characterised in that the advertisement
All advertisement numberings are stored with storehouse, advertisement identifier is combined by advertisement numbering and type identification number, and advertisement numbering is used
In distinguishing each advertisement, same advertisement includes video ads and/or audio advertisement again, and video ads and audio advertisement pass through class
Type identifier is distinguished；
Comprise the following steps in the step S5：
S51, foundation have selected advertisement base temporarily, and the video ads of mobile terminal in the same family family are pushed into frequency information, TV
Terminal advertisement pushes frequency information, and the video ads push frequency information of all outdoor terminals nearby is incorporated into interim selected extensively
Accuse in storehouse, each advertisement numbering stores once in advertisement base has been selected；
S52, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then in interim advertisement
Deleted in storehouse has selected the advertisement in advertisement base to number temporarily；
S53, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine video ads
Type identification number be combined into and selected advertisement identifier；
S54, basis have selected advertisement identifier to search target video advertisement, by target video advertisement pushing to destination mobile terminal；
The step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, and the video ads of mobile terminal in the same family family are pushed into frequency information, TV
Terminal advertisement pushes frequency information, and the video ads push frequency information of all outdoor terminals nearby is incorporated into interim selected extensively
Accuse in storehouse, each advertisement numbering stores once in advertisement base has been selected；
S62, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then in interim advertisement
Deleted in storehouse has selected the advertisement in advertisement base to number temporarily；
S63, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine audio advertisement
Type identification number be combined into and selected advertisement identifier；
S64, basis have selected advertisement identifier to search target audio advertisement, by target audio advertisement pushing to destination mobile terminal.
4. outdoor terminal and mobile terminal media resource put-on method according to Claims 2 or 3, it is characterised in that：It is described
The long-term of each mobile terminal is also stored with step 1 and enlivens position, and enlivens position for a long time and is obtained according in previous step S3
Mobile terminal positional information data calculate；In step S3, the long-term outdoor terminal enlivened near position is also searched
Identifier, the advertisement pushing frequency information according to corresponding to being transferred outdoor terminal identifier.
5. outdoor terminal and mobile terminal media resource put-on method according to Claims 2 or 3, it is characterised in that：It is described
Safety alert information also is pushed to mobile terminal in step S64, reminds user when walking using mobile terminal it is noted that safety.
6. outdoor terminal and mobile terminal media resource put-on method according to Claims 2 or 3, it is characterised in that：It is described
In step S3, the positional information that also receives to this and the positional information that last time receives in first scheduled time are carried out pair
Than, when the distance of two positional informations is more than preset distance, the outdoor terminal identifier on accessed path；In the step S51,
The advertisement pushing frequency according to corresponding to being searched the outdoor terminal identifier on path, the advertisement pushed in second scheduled time is pushed away
Frequency information is sent to add to having selected in advertisement base temporarily.
7. outdoor terminal according to claim 6 and mobile terminal media resource put-on method, it is characterised in that the step
S51 also calculates average speed of the mobile terminal user on path, and each family is reached according to average speed and path computing user
The arrival time of outer terminal location, screen each outdoor terminal on path and correspond to the advertisement numbering played during arrival time or advertisement
Identifier is added to having selected in advertisement base temporarily.
8. a kind of jettison system of method according to claim 1, it is characterised in that including with lower component：
Carrier server, the request data package that mobile terminal is sent is obtained and identified, and data message is sent to mobile terminal
And advertising message, the mobile terminal transport condition that reception state server is sent, then search the data letter that mobile terminal needs
Breath, while screen advertisement and be sent to mobile terminal；
Database server, for storing the data message provided to mobile terminal, advertisement base, mobile terminal identifier storehouse, electricity
Depending on terminal recognition storehouse, family identifier storehouse, family terminal library, outdoor terminal identifier storehouse, mobile terminal advertisement push
Frequency information television terminal advertisement push frequency information, the advertisement pushing frequency information of outdoor terminal, outdoor terminal map office, shifting
Dynamic terminal location storehouse；
Home terminal identification module, for extracting family identifier from mobile terminal identifier, then known according to family
Alias searches mobile terminal identifier and television terminal identifier in the same family family in family terminal library and is sent to fortune
Business's server is sought,
State server, the positional information and velocity information of the mobile terminal sent for receiving carrier server, calculate family
The positional information of outer terminal and mobile terminal on map, and judge the transport condition of mobile terminal, and state will be exercised and sent
To carrier server；
Outdoor terminal, the advertising message sent for receiving carrier server, and play；
Mobile terminal, for sending request data package to carrier server, receive display after data message and advertising message；
Television terminal, for sending request data package to carrier server, receive display after data message and advertising message；
The outdoor terminal, mobile terminal and television terminal are connected with carrier server, the carrier server difference
It is connected with database server, home terminal identification module, state server, the state server, home terminal identification mould
Block is also connected with database server.
9. jettison system according to claim 8, it is characterised in that the carrier server is included with lower module：
Signal transmitting and receiving module, the request data package sent for receiving mobile terminal, and to mobile terminal send data message and
Advertisement, advertisement, the mobile terminal transport condition that reception state server is sent are sent to outdoor terminal；
Information separation module, for extracting mobile terminal identifier, positional information, velocity information, data from request data package
Solicited message, while family identifier is extracted from mobile terminal identifier；
Information searching module, it is corresponding for being searched according to mobile terminal identifier, television terminal identifier, outdoor terminal identifier
Advertisement pushing frequency information, and the data message according to corresponding to being searched data request information；
Frequency control module, receive mobile terminal transport condition, according to the transport condition of mobile terminal select video ads or
Audio advertisement, while according to advertisement pushing frequency information, screen the advertisement not pushed or push the relatively low advertisement of the frequency correspondingly
Advertisement identifier, as having selected advertisement identifier；
Advertisement configuration module, the advertisement according to corresponding to having selected advertisement identifier to transfer from database server are sent to information transmit-receive
Module；
Data configuration module, the data message of mobile terminal request is transferred from database server, be sent to information transmit-receive mould
Block；
The signal transmitting and receiving module, information separation module, information searching module, frequency control module, advertisement configuration module, data
Configuration module is connected with control module, and the signal transmitting and receiving module is also connected with information separation module, described information retrieval mould
Block, advertisement configuration module, data configuration module are connected with the database server.
10. jettison system according to claim 9, it is characterised in that the state server is included with lower module：
Mapping module, for storing map, and by the positional information of outdoor terminal, the positional information of mobile terminal mark in map
In；
Path judge module, according to the positional information of multigroup mobile terminal, judge the path of mobile terminal；
Speed calculation module, it is flat on path that mobile terminal is calculated according to the positional information of multigroup mobile terminal and temporal information
Equal speed, then calculate time when mobile terminal reaches each outdoor terminal on path；
Advertisement judge module, during for judging that mobile terminal reaches each outdoor terminal, advertisement that outdoor terminal is playing, and
Advertisement identifier or advertisement numbering are sent to frequency control module；
Transport condition judge module：Velocity information for being sent according to mobile terminal judges the transport condition of mobile terminal；
The mapping module, path judge module, speed calculation module, advertisement judge module are sequentially connected, mapping module, path
Judge module, speed calculation module, advertisement judge module and transport condition judge module are connected with control module.
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Denomination of invention: A DTV and OTT information and mobile media resource delivery method and delivery system Effective date of registration: 20230110 Granted publication date: 20200218 Pledgee: Bank of China Limited Guangzhou Yuexiu Branch Pledgor: GUANGZHOU FENGSHANG MEDIA TECHNOLOGY CO.,LTD. Registration number: Y2023980030599 |
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