CN107396145B - One kind getting through IPTV, the advertisement placement method and advertisement delivery system of OTT resources - Google Patents
One kind getting through IPTV, the advertisement placement method and advertisement delivery system of OTT resources Download PDFInfo
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- CN107396145B CN107396145B CN201710636123.8A CN201710636123A CN107396145B CN 107396145 B CN107396145 B CN 107396145B CN 201710636123 A CN201710636123 A CN 201710636123A CN 107396145 B CN107396145 B CN 107396145B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention discloses IPTV is got through, the advertisement placement method and advertisement delivery system of OTT resources, this approach includes the following steps：S1, each advertising information in advertising database is numbered, establishes advertisement pushing daily record；Identifier information and data request information are packaged into solicited message by S2, television terminal, and solicited message is sent to carrier server；S3, carrier server extract identifier information and data request information from solicited message；S4, the advertisement not pushed according to identifier information searching advertisement pushing frequency information, push push the lower advertisement of the frequency；S5, the corresponding advertisement pushing frequency of update identifier information.The present invention is used as effective connection by unique identifier information, so that advertisement can be exposed frequency control around unique home family, it avoids exposure from wasting, on the one hand enhances effective exposure of advertisement, on the one hand reduce the brand injury that overexposure is brought and the waste that advertisement is spent.
Description
Technical field
The present invention relates to television advertisings to launch technical field, and more specifically, more particularly to one kind getting through IPTV, OTT moneys
The advertisement placement method and advertisement delivery system in source.
Background technology
With the integration of three networks, the development of smart television, two kinds of interactive TV covering scales all already exceed 1 hundred million family
Family scale can carry out marketing commercialization.Simultaneously with the propulsion and differentiation of sequencing, pass through the side of the advertising platform of sequencing
The demand that formula carries out interactive large-size screen monitors resource optimization is also increasing on the market.
Since IPTV and OTT resources are all closely similar for expression effect and viewing scene, if be commercialized respectively into
Row marketing activity, on the one hand respectively covering scale or barely satisfactory, the family on the other hand inevitably having repetition to cover cause
The waste of marketing cost.
Invention content
The first object of the present invention is to provide a kind of solution interaction large-size screen monitors IPTV, the OTT resource dispersion of automation can not
The problem of forming scale covering and advertisement dispensing user's overlapping gets through IPTV, the advertisement placement method of OTT resources.
The second object of the present invention is that providing one kind getting through IPTV, the advertisement delivery system of OTT resources.
In order to reach the first object of the present invention, the technical solution adopted by the present invention is as follows：
One kind getting through IPTV, and the advertisement placement method of OTT resources includes the following steps：
S1, each advertising information in advertising database is numbered, establishes advertisement pushing daily record, advertisement pushing daily record
For the corresponding advertisement pushing frequency information of record television terminal recognition information；
Identifier information and data request information are packaged into solicited message by S2, television terminal, and solicited message is sent to
Carrier server；
S3, carrier server extract identifier information and data request information from solicited message；
S4, according to identifier information searching advertisement pushing frequency information, while propelling data information, push did not pushed
Advertisement or push the lower advertisement of the frequency；
S5, the corresponding advertisement pushing frequency of update identifier information.
Further, further comprising the steps of：
In step S1, also classify to advertisement, while the also active activity of record television terminal is right in advertisement pushing daily record
The classification answered, as target classification；
In step S4, the advertisement in target classification is searched also in advertising database, then screens the advertisement not pushed
Or the push lower advertisement of the frequency, by the advertisement pushing to television terminal.
Further, data information and the related network of ad classification are also set up in step S1；
Enliven movable target classification through the following steps that identification,
When S102, television terminal request data, identify that the ad classification of corresponding data information association, will as target classification
Corresponding target classification is stored in advertisement pushing daily record；
Further, in advertisement pushing frequency Information Statistics 24 hours in target classification each classification quantity.
Further, the advertisement pushed in the step S4 carries out categorizing selection first, then carries out advertisement selection again；
The specific method of categorizing selection is：
S41, the corresponding all target classifications of television terminal are transferred, and establishes provisional classifications table, deposited in provisional classifications table
Storage is sent to each target classification of the television terminal and belongs to the data information quantity of the target classification；
The quantity An of the corresponding data information of each target classification, counts the television terminal in S42, statistics provisional classifications table
The total S of all data informations of request；
The probability that the data information that S43, statistics are each classified occurs is An/S；
As soon as S44, generating a random assortment according to the probability random selection of each classification, the random assortment is as having selected point
Class；
Advertisement selection is to have selected advertisement in having selected classification, is then pushed to television terminal.
Further, in the step S5, the advertisement number of push is stored in advertisement pushing daily record；
The advertisement selection includes the following steps：
S45, foundation have selected the corresponding interim advertisement number table of classification, and all belong to is stored in interim advertisement number table
The advertisement number of choosing classification；
S46, the corresponding advertisement number information of television terminal in advertisement pushing daily record is transferred, screening, which belongs to, has selected institute in classification
There is the advertisement pushed to number corresponding ad classification, and corresponding ad classification is numbered to all advertisements and carries out counting Bn；
S47, Bn will be counted more than the interim advertisement number table of the advertisement of pre-determined number number removal；
S48, advertisement number is randomly choosed in interim advertisement number table, numbered as advertisement has been selected；
S49, advertisement will have been selected to number corresponding advertisement pushing to television terminal.
Further, the step S47 specifically executes method and is：Advertisements of the Bn more than pre-determined number will be counted and number removal
Interim advertisement number table, detects whether advertisement number quantity in interim advertisement number table is zero, if so, in all advertisements number
Random selection advertisement number executes step S49 as having selected advertisement to number, by the corresponding target classification of interim advertisement number table from
Provisional classifications table is deleted, and step S42 is then re-executed, if it is not, executing step S48；
The step S42 specifically executes method：Whether the quantity for detecting target classification in provisional classifications table is zero, if
It is to randomly choose advertisement number in all advertisements, as having selected advertisement to number, executes step S49, if it is not, interim point of statistics
The quantity An of the corresponding data information of each target classification in class table counts the total of all data informations of television terminal request
Number S.
In order to realize that the second object of the present invention, the technical solution adopted in the present invention are as follows.
One kind gets through IPTV, the advertisement delivery system of OTT resources, including with lower component：
Carrier server, the solicited message sent for receiving television terminal, and identification is extracted from solicited message
Number information and data request information obtain the corresponding advertisement pushing frequency information of identifier information, and according to the advertisement pushing frequency
Information searches the advertisement not pushed or the push lower advertisement of the frequency, and advertisement and data information is sent to television terminal；
Database server further includes the libraries family ID and dispensing history for storing data information and advertising information
Historical data base is launched for storing advertisement pushing in database, the libraries family ID for storing television terminal by identifier information
Daily record；
Television terminal is sent to database clothes for identifier information and data request information to be packaged into after solicited message
It is engaged in device, and receives data information and advertising information is shown to user；
The television terminal is connect with carrier server, and the carrier server is connect with database server.
Further, the carrier server comprises the following modules：
Signal transmitting and receiving module, the solicited message sent for receiving television terminal, and to television terminal transmission data information
And advertisement；
Information separation module, for extracting identifier information and data request information from solicited message,；
Information searching module launches record for searching corresponding advertisement from advertisement pushing daily record according to identifier information,
And corresponding data information is searched according to data request information；
Frequency control module, for according to advertisement pushing frequency information, screen the advertisement not pushed or the push frequency compared with
The corresponding advertisement number of low advertisement, is numbered as advertisement has been selected；
Advertisement configuration module is sent to information receipts according to having selected advertisement number to transfer corresponding advertisement from database server
Send out module；
Data configuration module transfers corresponding data information from database server, is sent to signal dispatcher module；
The signal transmitting and receiving module, information separation module, information searching module, frequency control module, advertisement configuration module,
Data configuration module is connect with control module, and the signal transmitting and receiving module is also connect with information separation module, described information inspection
Rope module, advertisement configuration module, data configuration module are connect with the database server.
Further, the frequency control module comprises the following modules：
Counting module:For being counted to the corresponding data information quantity An of each target classification in provisional classifications table,
The data information sum S pushed in statistics provisional classifications table numbers corresponding ad classification to all advertisements and carries out counting Bn, examines
Survey whether advertisement number quantity in interim advertisement number table is zero, detect provisional classifications table in target classification quantity whether be
Zero；
Computing module is An/S for calculating the probability that each target classification occurs；
Random number module：Classification has been selected for randomly choosing generation one, has been randomly choosed in interim advertisement number table wide
Accuse number；
Temporal cache module, for establishing provisional classifications table and interim advertisement number table；
The temporal cache module is connect with information searching module, temporal cache module also with counting module, computing module
It is sequentially connected, the counting module, computing module are also connect with random number module, and the random number module connects with control module
It connects.
Compared with the prior art, the advantages of the present invention are as follows：By the way that advertisement pushing daily record is arranged, and record to television terminal
Identifier and each television terminal push advertisement frequency information, television terminal to carrier server ask TV number
It is believed that when breath, carrier server searches the advertisement frequency information pushed to the television terminal according to the identifier of television terminal,
Then the advertisement or the push lower advertisement of the frequency not pushed to television terminal push, prevent from repeating to the same TV
Terminal repeats to launch the same advertisement, realizes advertisement scale covering and solves the problems, such as that user's overlapping is launched in advertisement.
The present invention has the following advantages：
The invention is used as effective connection by unique identifier information, identifies that IPTV, OTT are whole in advertisement dispensing activity
Corresponding unique home family is held, so that advertisement can be exposed frequency control around unique home family, avoids exposure wave
Take, on the one hand enhance effective exposure of advertisement, on the one hand reduces the brand injury that overexposure is brought and the waste that advertisement is spent.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
Obtain other attached drawings according to these attached drawings.
Fig. 1 be the present invention get through IPTV, the method flow diagram of the advertisement placement method of OTT resources；
Fig. 2 is the method flow diagram of categorizing selection in step S4 of the present invention；
Fig. 3 is the method flow diagram of advertisement selection in step S4 of the present invention；
Fig. 4 be the present invention get through IPTV, the structure diagram of the advertisement delivery system of OTT resources.
Specific implementation mode
The preferred embodiment of the present invention is described in detail below in conjunction with the accompanying drawings, so that advantages and features of the invention energy
It is easier to be readily appreciated by one skilled in the art, so as to make a clearer definition of the protection scope of the present invention.
Embodiment one
As shown in fig.1, the present invention, which provides one kind, getting through IPTV, the advertisement placement method of OTT resources, including following step
Suddenly：
S1, each advertising information in advertising database is numbered, establishes advertisement pushing daily record, advertisement pushing daily record
For the corresponding advertisement pushing frequency information of record television terminal recognition information；The advertisement pushing frequency information can be deposited directly
Storage directly invokes when needed in advertisement pushing daily record, can also be then the information transferred in advertisement pushing daily record calculates
It obtains.Each advertisement information group can be stored in the advertisement pushing daily record, include number, the TV of advertisement per group information
The information such as terminal recognition number, push time.The advertisement frequency information can be total quantity or the certain time of advertisement pushing
The frequency etc. of interior advertisement pushing.
Identifier information and data request information are packaged into solicited message by S2, television terminal, and solicited message is sent to
Carrier server；
S3, carrier server extract identifier information and data request information from solicited message；Carrier server
The data information of video or the data information of advertisement can be transmitted according to identifier Information locating television terminal.Operator takes
Business device receives data request information, identifies that television terminal needs the video information obtained, then searches corresponding video information.
S4, according to identifier information searching advertisement pushing frequency information, while propelling data information, push did not pushed
Advertisement or push the lower advertisement of the frequency；The advertisement not pushed is pushed when advertisement total amount quantity is more in carrier server,
And in carrier server when advertisement total amount negligible amounts, the push lower advertisement of the frequency can be increased.For example, institute in 24 hours
There is the advertisement for pushing 2 times no longer to be pushed.
S5, the corresponding advertisement pushing frequency of update identifier information.If stored in advertisement pushing daily record in the step
It is that advertisement pushing frequency information then changes the information, if what is stored in advertisement pushing daily record is advertising information group, it is wide updates this
Information group is accused, even if the advertising information pushed in step S4 is added, so as to can be according to new advertisement when executing next time
Daily record is pushed to calculate the advertisement pushing frequency.
In the present embodiment, further comprising the steps of：
In step S1, also classify to advertisement, while the also active activity of record television terminal is right in advertisement pushing daily record
The classification answered, as target classification；
In step S4, the advertisement in target classification is searched also in advertising database, then screens the advertisement not pushed
Or the push lower advertisement of the frequency, by the advertisement pushing to television terminal.
By identifying the active activity of television terminal, the interest pattern of television terminal user is obtained, can be pushed to user
The interested television advertising of user, improves the efficiency of advertisement pushing, reduces the push of useless advertisement.
Specifically, also setting up data information and the related network of ad classification in step S1；It can be by identifying that user looks into
The video data seen identifies the classification of user preferences, is then pushed to the interested advertisement of user according to classification.
Enliven movable target classification through the following steps that identification,
When S102, television terminal request data, identify that the ad classification of corresponding data information association, will as target classification
Corresponding target classification is stored in advertisement pushing daily record；When identifying target classification, can pass through；It is also convenient in later step
It is used when identifying advertisement pushing frequency information.The data information of the same video can correspond to multiple ad classifications.
In order to identify that user compares the classification of concern recently, mesh in the advertisement pushing frequency Information Statistics 24 hours
The quantity of each classification in mark classification.
By the way that advertisement pushing daily record is arranged, and record the advertisement pushed to the identifier of television terminal and each television terminal
Frequency information, when television terminal asks the data information of TV to carrier server, carrier server is according to TV end
The identifier at end searches the advertisement frequency information pushed to the television terminal, is not then pushed to television terminal push wide
The lower advertisement of the frequency is accused or pushed, prevents from repeating to repeat the same television terminal to launch the same advertisement, realizes advertisement
Scale covers and solves the problems, such as that user's overlapping is launched in advertisement.
The present embodiment is used as effective connection by unique identifier information, identified in advertisement dispensing activity IPTV or
The corresponding unique home family of OTT terminals avoids exposing so that advertisement can be exposed frequency control around unique home family
Light wastes, and on the one hand enhances effective exposure of advertisement, what the brand injury and advertisement that on the one hand reduction overexposure is brought were spent
Waste.
Embodiment two
As shown in fig.2, the difference between this embodiment and the first embodiment lies in：The each requesting data information of television terminal with
Afterwards, the information such as one group of identifier information, temporal information, data information number, target classification are also stored, are pushed in the step S4
Advertisement carry out categorizing selection first, then carry out advertisement selection again；
The specific method of categorizing selection is：
S41, the corresponding all target classifications of television terminal are transferred, and establishes provisional classifications table, deposited in provisional classifications table
Storage is sent to each target classification of the television terminal and belongs to the data information quantity of the target classification；One television terminal
A provisional classifications table is corresponded to, each target classification only counts once in the provisional classifications table, that is, counts target classification type
Quantity, data information quantity is also to count the number that the television terminal asks the data information of the target classification in 24 hours
Amount.Such as statistics is sent to the data information of 10 videos of some television terminal sport category, and body is just counted in provisional classifications table
Class is educated, quantity is 10.
The quantity An of the corresponding data information of each target classification, counts the television terminal in S42, statistics provisional classifications table
The total S of all data informations of request；Each corresponding number of ads of target classification can be temporarily stored in provisional classifications table, can
To sort according to quantity An, subsequent step is facilitated to inquire.
The probability that the data information that S43, statistics are each classified occurs is An/S；
As soon as S44, generating a random assortment according to the probability random selection of each classification, the random assortment is as having selected point
Class；
Such as：Following classification information has been counted from provisional classifications table；
| Serial number | Target classification | Quantity An |
| 1 | Sport category | 10 |
| 2 | Financial class | 6 |
| 3 | Electronic equipment | 2 |
| 4 | It is educational | 2 |
Total S=20, the probability that sports type data information occurs are 10/20.
Categorizing selection is carried out by this method, the more classification of the active activity of user is easier to be selected.It effectively increases
The accuracy of advertisement pushing.
As shown in fig.3, advertisement selection is to have selected advertisement in having selected classification, it is then pushed to television terminal.
In the step S5, the advertisement number of push is stored in advertisement pushing daily record；
The advertisement selection includes the following steps：
S45, foundation have selected the corresponding interim advertisement number table of classification, and all belong to is stored in interim advertisement number table
The advertisement number of choosing classification；
S46, the corresponding advertisement number information of television terminal in advertisement pushing daily record is transferred, screening, which belongs to, has selected institute in classification
There is the advertisement pushed to number corresponding ad classification, and corresponding ad classification is numbered to all advertisements and carries out counting Bn；
S47, Bn will be counted more than the interim advertisement number table of the advertisement of pre-determined number number removal；
S48, advertisement number is randomly choosed in interim advertisement number table, numbered as advertisement has been selected；
S49, advertisement will have been selected to number corresponding advertisement pushing to television terminal.
It is more than the interim advertisement number table of advertisement removal of pre-determined number by that will count, so push times reach certain time
Several advertisements no longer push, and avoid same advertisement from repeating to cover a certain family, cause the waste of marketing resource.
Preferably, the same advertisement can also correspond to multiple classification, such as：The advertisement of sport electronic product, number
It is stored in the advertisement number table of sport category, also is stored in electronic equipment ads number table.If user is active, activity was both wrapped
Sport category classification is included, and includes electronic equipment classification, which is easier to be selected.
Advertisement pushes and is more than pre-determined number in interim advertisement number table in order to prevent, the advertisement in interim advertisement number table
Number is all removed.We can be by the corresponding provisional classifications of the interim advertisement number table from provisional classifications table in this case
It deletes, then reselects new target classification.Specific execution method is as follows：
The step S47 specifically executes method：Bn will be counted and remove interim advertisement more than the advertisement of pre-determined number number
Number table, detects whether advertisement number quantity in interim advertisement number table is zero, if so, being randomly choosed in all advertisements number
Advertisement number executes step S49 as having selected advertisement to number, by the corresponding target classification of interim advertisement number table from provisional classifications
Table is deleted, and step S42 is then re-executed, if it is not, executing step S48；
The step S42 specifically executes method：Whether the quantity for detecting target classification in provisional classifications table is zero, if
It is to randomly choose advertisement number in all advertisements, as having selected advertisement to number, executes step S49, if it is not, interim point of statistics
The quantity An of the corresponding data information of each target classification in class table counts the total of all data informations of television terminal request
Number S.In the step, when all push is more than pre-determined number to the corresponding advertisement of the target classification in provisional classifications table, begin to
An advertisement pushing is randomly choosed from all advertisements to television terminal.
It avoids exposing so that advertisement can be exposed frequency control around unique home family by above step
Waste, on the one hand enhances effective exposure of advertisement, on the one hand reduces the brand injury that overexposure is brought and the wave that advertisement is spent
Take.
As shown in fig.4, get through IPTV the present invention also provides one kind, the advertisement delivery system of OTT resources, including with lower part
Part：
Carrier server 1, the solicited message sent for receiving television terminal 3, and extract and know from solicited message
Alias information and data request information obtain the corresponding advertisement pushing frequency information of identifier information, and according to advertisement pushing frequency
Secondary information searches the advertisement not pushed or the push lower advertisement of the frequency, and advertisement and data information is sent to TV end
End 3；
Database server 2 further includes the libraries family ID and dispensing history for storing data information and advertising information
Historical data base is launched for storing advertisement pushing in database, the libraries family ID for storing television terminal by identifier information
Daily record；
Television terminal 3, for being sent to database after identifier information and data request information are packaged into solicited message
Server, and receive data information and advertising information is shown to user；
The television terminal 3 is connect with carrier server 1, and the carrier server 1 connects with database server 2
It connects.
When in use, television terminal 3 asks video data to carrier server 1, and carrier server 1 is whole to TV
Also advertisement information simultaneously when holding 3 pushing video information, and record the frequency of advertisement pushing.Television terminal is asked for 3 next time again
When seeking data, carrier server searches the advertisement not pushed to the television terminal either according to the frequency of advertisement pushing
The lower advertisement of the frequency is pushed, and by the advertisement pushing to television terminal.
In the present embodiment, the carrier server 1 comprises the following modules：
Signal transmitting and receiving module 11, the solicited message sent for receiving television terminal 3, and to 3 transmission data of television terminal
Information and advertisement；
Information separation module 12, for extracting identifier information and data request information from solicited message,；
Information searching module 13 launches note for searching corresponding advertisement from advertisement pushing daily record according to identifier information
Record, and corresponding data information is searched according to data request information；
Frequency control module 14, for according to advertisement pushing frequency information, screening the advertisement not pushed or the push frequency
The corresponding advertisement number of lower advertisement, is numbered as advertisement has been selected；
Advertisement configuration module 15 is sent to letter according to having selected advertisement number to transfer corresponding advertisement from database server 2
Cease transceiver module；
Data configuration module 16 transfers corresponding data information from database server 2, is sent to signal dispatcher module
11；
The signal transmitting and receiving module 11, information separation module 12, information searching module 13, frequency control module 14, advertisement
Configuration module 15, data configuration module 16 are connect with control module 17, the signal transmitting and receiving module 11 also with information splitting die
Block 12 connect, described information retrieve module 13, advertisement configuration module 15, data configuration module 16 with the database server
2 connections.
After signal transmitting and receiving module 11 receives the solicited message that television terminal is sent, it is sent to information separation module 12, from
Identifier information is extracted in solicited message and data request information, information searching module 13 are pushed to according to identifier information searching
The advertisement pushing information of the television terminal, while searching the video data information that user needs also according to data request information.Extensively
It accuses pushed information and is sent to frequency control module 14,14 advertisement pushing of frequency control module prevents same to the frequency of television terminal
The excessive push of one advertisement, after choosing the advertisement number of push, advertisement has been selected in the lookup of advertisement configuration module 15, and will be wide
It accuses information and is sent to signal dispatcher module 11, the data information of advertising information and video is sent to TV by signal dispatcher module 11
Terminal.
Specifically, the frequency control module 14 comprises the following modules：
Counting module 141, based on to the corresponding data information quantity An of each target classification is carried out in provisional classifications table
Number counts the data information sum S pushed in provisional classifications table, and numbering corresponding ad classification to all advertisements counts
Bn, detects whether advertisement number quantity in interim advertisement number table is zero, detects the quantity of target classification in provisional classifications table and is
No is zero；
Computing module 142 is An/S for calculating the probability that each target classification occurs；
Random number module 143 has been selected classification for randomly choosing generation one, has been randomly choosed in interim advertisement number table
Advertisement is numbered；
Temporal cache module 144, for establishing provisional classifications table and interim advertisement number table；
The temporal cache module 144 is connect with information searching module 13, and temporal cache module 144 is gone back and counting module
141, computing module 142 is sequentially connected, and the counting module 141, computing module 142 are also connect with random number module 143, described
Random number module 143 is connect with control module 17.
For frequency control module 14 when carrying out advertisement selection, temporal cache module 144 initially sets up provisional classifications table, passes through
Counting module 141 counts the data information quantity of each target classification from provisional classifications table, at the same statistical number it is believed that
Sum S is ceased, then computing module 142 can calculate the probability that each target classification occurs.Random number module 144 is used for basis
Probability randomly generates one and has selected classification, and then temporal cache module 144 establishes the interim advertisement number table for having selected classification, and will
The advertisement number that push times reach pre-determined number removes, and the stochastic searching advertisement in advertisement number table of random number module 143 is compiled
Number, advertisement number is then sent to advertisement configuration module 15.
Allow advertisement to be exposed frequency control around unique home family by the device, exposure is avoided to waste, one
Aspect enhances effective exposure of advertisement, on the one hand reduces the brand injury that overexposure is brought and the waste that advertisement is spent
Although the embodiments of the invention are described in conjunction with the attached drawings, but patent owner can be in appended claims
Within the scope of make various deformations or amendments, as long as it does not exceed the scope of protection described in the claims to the invention, all should
Within protection scope of the present invention.
Claims (4)
1. one kind getting through IPTV, the advertisement placement method of OTT resources, which is characterized in that include the following steps：
S1, each advertising information in advertising database is numbered, establishes advertisement pushing daily record, advertisement pushing daily record is used for
The corresponding advertisement pushing frequency information of record television terminal recognition information；
Identifier information and data request information are packaged into solicited message by S2, television terminal, and solicited message is sent to operation
Quotient's server；
S3, carrier server extract identifier information and data request information from solicited message；
S4, according to identifier information searching advertisement pushing frequency information, while propelling data information, push did not pushed wide
Accuse or push the lower advertisement of the frequency；
S5, the corresponding advertisement pushing frequency of update identifier information；
The advertisement placement method is further comprising the steps of：
In step S1, also classify to advertisement, while the also active activity of record television terminal is corresponding in advertisement pushing daily record
Classification, as target classification；
In step S4, the advertisement in target classification is searched also in advertising database, the advertisement not pushed is then screened or pushes away
Send the frequency lower advertisement, by the advertisement pushing to television terminal；
Data information and the related network of ad classification are also set up in step S1；
Enliven movable target classification through the following steps that identification,
When S102, television terminal request data, identify that the ad classification of corresponding data information association as target classification, will correspond to
Target classification be stored in advertisement pushing daily record；
In the advertisement pushing frequency Information Statistics 24 hours in target classification each classification quantity；
The advertisement pushed in the step S4 carries out categorizing selection first, then carries out advertisement selection again；
The specific method of categorizing selection is：
S41, the corresponding all target classifications of television terminal are transferred, and establishes provisional classifications table, hair is stored in provisional classifications table
It gives each target classification of the television terminal and belongs to the data information quantity of the target classification；
The quantity An of the corresponding data information of each target classification, counts television terminal request in S42, statistics provisional classifications table
All data informations total S；
The probability that the data information that S43, statistics are each classified occurs is An/S；
As soon as S44, generating a random assortment according to the probability random selection of each classification, which is used as and has selected classification；
Advertisement selection is to have selected advertisement in having selected classification, is then pushed to television terminal.
2. according to claim 1 get through IPTV, the advertisement placement method of OTT resources, which is characterized in that
In the step S5, the advertisement number of push is stored in advertisement pushing daily record；
The advertisement selection includes the following steps：
S45, foundation have selected the corresponding interim advertisement number table of classification, be stored in interim advertisement number table it is all belong to selected point
The advertisement of class is numbered；
S46, transfer the corresponding advertisement number information of television terminal in advertisement pushing daily record, screening belong to selected in classification it is all
Corresponding ad classification is numbered in the advertisement of push, and is numbered corresponding ad classification to all advertisements and carried out counting Bn；
S47, Bn will be counted more than the interim advertisement number table of the advertisement of pre-determined number number removal；
S48, advertisement number is randomly choosed in interim advertisement number table, numbered as advertisement has been selected；
S49, advertisement will have been selected to number corresponding advertisement pushing to television terminal.
3. according to claim 2 get through IPTV, the advertisement placement method of OTT resources, which is characterized in that
The step S47 specifically executes method：Bn will be counted and remove interim advertisement number more than the advertisement of pre-determined number number
Table, detects whether advertisement number quantity in interim advertisement number table is zero, if so, randomly choosing advertisement in all advertisements number
Number executes step S49, the corresponding target classification of interim advertisement number table is deleted from provisional classifications table as having selected advertisement to number
It removes, then re-executes step S42, if it is not, executing step S48；
The step S42 specifically executes method：Whether the quantity for detecting target classification in provisional classifications table is zero, if so,
Advertisement number is randomly choosed in all advertisements, as having selected advertisement to number, executes step S49, if it is not, in statistics provisional classifications table
The quantity An of the corresponding data information of each target classification counts the total S of all data informations of television terminal request.
4. a kind of advertisement delivery system of method according to claim 1, which is characterized in that including with lower component：
Carrier server, the solicited message sent for receiving television terminal, and identifier letter is extracted from solicited message
Breath and data request information, obtain the corresponding advertisement pushing frequency information of identifier information, and according to advertisement pushing frequency information,
The advertisement not pushed or the push lower advertisement of the frequency are searched, and advertisement and data information are sent to television terminal；
Database server further includes the libraries family ID and dispensing historical data for storing data information and advertising information
Historical data base is launched for storing advertisement pushing daily record in library, the libraries family ID for storing television terminal by identifier information；
Television terminal, for being sent to database service after identifier information and data request information are packaged into solicited message
Device, and receive data information and advertising information is shown to user；
The television terminal is connect with carrier server, and the carrier server is connect with database server；
The carrier server comprises the following modules：
Signal transmitting and receiving module, the solicited message sent for receiving television terminal, and to television terminal transmission data information and extensively
It accuses；
Information separation module, for extracting identifier information and data request information from solicited message；
Information searching module launches record, and root for searching corresponding advertisement from advertisement pushing daily record according to identifier information
Corresponding data information is searched according to data request information；
Frequency control module, for according to advertisement pushing frequency information, screening the advertisement not pushed or the push frequency being lower
The corresponding advertisement number of advertisement, is numbered as advertisement has been selected；
Advertisement configuration module is sent to information transmit-receive mould according to having selected advertisement number to transfer corresponding advertisement from database server
Block；
Data configuration module transfers corresponding data information from database server, is sent to signal dispatcher module；
The signal transmitting and receiving module, information separation module, information searching module, frequency control module, advertisement configuration module, data
Configuration module is connect with control module, and the signal transmitting and receiving module is also connect with information separation module, and described information retrieves mould
Block, advertisement configuration module, data configuration module are connect with the database server；
The frequency control module comprises the following modules：
Counting module:For being counted to the corresponding data information quantity An of each target classification in provisional classifications table, count
The data information sum S pushed in provisional classifications table numbers corresponding ad classification to all advertisements and carries out counting Bn, and detection is faced
When advertisement number table in advertisement number quantity whether be zero, detect whether the quantity of target classification in provisional classifications table is zero；
Computing module is An/S for calculating the probability that each target classification occurs；
Random number module：Classification has been selected for randomly choosing generation one, advertisement is randomly choosed in interim advertisement number table and is compiled
Number；
Temporal cache module, for establishing provisional classifications table and interim advertisement number table；
The temporal cache module is connect with information searching module, temporal cache module also with counting module, computing module successively
Connection, the counting module, computing module are also connect with random number module, and the random number module is connect with control module.
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| CN109218778A (en) * | 2018-11-08 | 2019-01-15 | 四川长虹电器股份有限公司 | A kind of smart television advertisement frequency control system and method |
| CN111724208B (en) * | 2020-06-23 | 2024-03-26 | 湖南快乐阳光互动娱乐传媒有限公司 | Data transmission method, device, equipment and system |
| CN112449214B (en) * | 2020-11-25 | 2023-12-08 | 恩亿科(北京)数据科技有限公司 | OTT advertisement putting method, OTT advertisement putting system, computer equipment and storage medium |
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