CN107609897A - A kind of outdoor and non-out-of-home media resource advertising put-on method and jettison system - Google Patents
A kind of outdoor and non-out-of-home media resource advertising put-on method and jettison system Download PDFInfo
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- CN107609897A CN107609897A CN201710724455.1A CN201710724455A CN107609897A CN 107609897 A CN107609897 A CN 107609897A CN 201710724455 A CN201710724455 A CN 201710724455A CN 107609897 A CN107609897 A CN 107609897A
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Abstract
Outdoor comprise the following steps the invention discloses a kind of with non-out-of-home media resource advertising put-on method and jettison system, this method：S1, found a family and outdoor terminal storehouse, and the advertisement putting of found a family terminal and outdoor terminal records, the address location record of the terminal that founds a family and outdoor terminal；S2, the home terminal searched near target outdoor terminal address record as home terminal, statistics target outdoor terminal and all advertisement puttings with reference to home terminal is referred to；S3, the advertisement do not launched to the push of target outdoor terminal push the relatively low advertisement of the frequency；The advertisement putting record of S4, more fresh target outdoor terminal.The region that can be surrounded the invention enables advertisement centered on outdoor terminal is exposed frequency control, avoids exposure from wasting, and one side strengthens effective exposure of advertisement, on the one hand reduces the waste that the brand injury that overexposure is brought is spent with advertisement.
Description
Technical field
The present invention relates to television advertising to launch technical field, more specifically, more particularly to a kind of outdoor and non-outdoor matchmaker
Jie's resource advertising put-on method and jettison system.
Background technology
The development of internet brings the transformation of consumer's catalyst custom, and the channel of marketing also needs to change therewith.
And the innovation of technology make it that the linkage of catalyst is no longer only confined in a kind of medium type, for example, computer, smart mobile phone, family
Large-size screen monitors.The digital intelligent of outdoor media, the troop of interconnection networking medium is allowed to add the important member of a member again.These matchmakers
The combination that is situated between can be good at the life around user, operative scenario, and providing good intelligent marketing information for enterprise passes on.And such as
What maximization improves the marketing value of these different media, and user's impression that reduction excessive marketing is brought is two-sided with brand names
Injury, is the marketing problem encountered at present.
The content of the invention
The first object of the present invention is that excessive marketing can effectively be prevented by providing one kind, and family is delivered to by contrast
The advertising record of terminal, do not launched or outdoor terminal is issued in advertisement that impressions are less so as to screen, and allowed outdoor terminal
It has been shown that, so as to effectively prevent certain advertisement by the outdoor and non-out-of-home media resource advertising put-on method of overdriven, while with
The method can also be recorded by contrasting the advertisement putting of outdoor terminal, then be apt to learn to launch or impressions are less
Advertisement is sent to home terminal, and compensation is launched so as to realize that unilateral ad launches compensation either interactive advertising.
The second object of the present invention is to provide a kind of outdoor and non-out-of-home media resource advertising jettison system.
In order to reach the first object of the present invention, the technical solution adopted by the present invention is as follows：
A kind of outdoor and non-out-of-home media resource advertising put-on method, comprises the following steps：
S1, found a family and outdoor terminal storehouse, and the advertisement putting record of found a family terminal and outdoor terminal, establish house
The address location of front yard terminal and outdoor terminal records；
S2, the home terminal searched near target outdoor terminal address are used as and refer to home terminal, and statistics target is outdoor eventually
End and all advertisement puttings with reference to home terminal record；
S3, the advertisement do not launched to the push of target outdoor terminal push the relatively low advertisement of the frequency；
The advertisement putting record of S4, more fresh target outdoor terminal.
Further, the step S2 specifically includes step：
S21, the identifier for obtaining target outdoor terminal, target outdoor terminal is searched in being recorded from outdoor terminal address location
Address location；
S22, target outdoor terminal address location is directed into map；
S23, home terminal of the certain predetermined in is searched centered on target outdoor terminal address, the home terminal is made
With reference to home terminal, to obtain the identifier with reference to home terminal；
S24, advertisement putting record with reference to home terminal is searched according to identifier successively, obtain the wide of target outdoor terminal
Accuse and launch record；
S25, statistics target outdoor terminal and all advertisement puttings with reference to home terminal record, and establish total dispensing record.
Further, in the step S23, calculate walking between target outdoor terminal and nearby each home terminal away from
From when walking distance is less than pre-determined distance, the home terminal is then used as and refers to home terminal.
Further, the step S3 specifically includes following steps：
S31, interim advertisement numbering storehouse is established, all advertisement numberings and ad classification is stored with interim advertisement numbering storehouse,
The dispensing advertisement numbering that all impressions reach predetermined quantity is screened in total dispensing record, is deleted from interim advertisement numbering storehouse
Except all dispensing advertisement numberings；
S32, the conduct of random screening advertisement numbering has selected advertisement to number from interim advertisement numbering storehouse again；
S33, the ad data according to corresponding to having selected advertisement numbering to search, and ad data is sent to target outdoor terminal
Display.
Further, in the step S1, the identifier and outdoor terminal of family and outdoor terminal library storage home terminal
Identifier, home terminal advertisement putting record includes home terminal identifier, the advertisement putting time, launch advertisement number, family
Outer terminal advertisement, which launches record, includes outdoor terminal identifier, advertisement putting time, advertisement numbering.
Further, in the step S1, also each advertisement is classified, home terminal and outdoor terminal advertisement putting
Record includes ad classification, and storage home terminal enlivens movable table, and home terminal enlivens movable table and is used to store home terminal
Identifier, video send time, the video information sent numbering, video information classification；
The advertisement pushed in the step S32 carries out categorizing selection first, then carries out advertisement random selection again；
The specific method of categorizing selection is：
S321, transfer all home terminals with reference to home terminal and enliven movable table, and merge into provisional classifications table, temporarily
In classification chart storage be sent to reference to home terminal each target classification and belong to the data message quantity of the target classification；
Data message quantity An corresponding to each target classification, counts the television terminal in S322, statistics provisional classifications table
The total S of all data messages of request；
The probability that the data message that S323, statistics are each classified occurs is An/S；
S324, probability random selection one random assortment of generation according to each classification, the random assortment are just used as and selected
Classification；
Advertisement random selection is to select advertisement in the classification of choosing in interim advertisement numbering storehouse, is then pushed to outdoor whole
End.
Further, in the step S321, the target classification in 24 hours is only stored in provisional classifications table and belongs to this
The data message quantity of target classification.
In order to realize the second object of the present invention, the technical solution adopted in the present invention is as follows.
A kind of advertisement delivery system for realizing the above method, including with lower component：
Carrier server, for obtaining the identifier in outdoor terminal storehouse, and according to advertisement pushing frequency information, search not
The advertisement launched or the relatively low advertisement of the push frequency, and send the advertisements to outdoor terminal；
Database server, for depositing data message and advertising message, deposit family and outdoor terminal storehouse, home terminal
Advertisement putting record, outdoor terminal advertisement putting record, home terminal address location record, outdoor terminal address location record；
Home terminal, for carrier server requesting data information, receiving data message and advertisement and showing；
Outdoor terminal, for receiving advertisement and the display that carrier server is sent；
The home terminal, outdoor terminal are connected with carrier server, and the carrier server takes with database
Business device connection.
Further, the carrier server is included with lower module：
Signal transmitting and receiving module, the data request information sent for receiving home terminal, and send data to home terminal
Information and advertisement, advertisement is sent to outdoor terminal；
Mapping module, for reading the position of target outdoor terminal, and add into map；
Computing module is searched, for calculating home terminal the distance between to outdoor terminal, screening is less than preset distance
Home terminal is used as and refers to home terminal；
Information searching module, for the called data from database server；
Data processing module, counts target outdoor terminal and all advertisement puttings with reference to home terminal record；
Module is screened in advertisement, wide as having selected for screening the advertisement do not launched or pushing the relatively low advertisement numbering of the frequency
Accuse numbering；
Advertisement configuration module, the advertisement according to corresponding to having selected advertisement to number and transferred from database server are sent to information and received
Send out module；
Data configuration module, corresponding data message is transferred from database server, is sent to signal dispatcher module；
The signal transmitting and receiving module, mapping module, search computing module, information searching module, data processing module, advertisement
Screening module, advertisement configuration module, data configuration module are connected with control module, described information retrieval module, advertisement configuration
Module, data configuration module are connected with the database server, described information retrieval module, data processing module with extensively
Screening module connection is accused, information searching module is also connected with data processing module.
Further, the advertisement screening module is included with lower module：
Counting module:For being counted to each data message quantity An corresponding to target classification in provisional classifications table,
The data message sum S pushed in statistics provisional classifications table, count all impressions for launching advertisement in total dispensing record；
Computing module, it is An/S for calculating the probability that each target classification occurs；
Random number module：Classification has been selected for randomly choosing generation one, has been randomly choosed in interim advertisement numbering storehouse wide
Accuse numbering；
Temporal cache module, for establishing provisional classifications table, interim advertisement numbering storehouse, total dispensing record；
The temporal cache module is connected with information searching module, data processing module respectively, temporal cache module also with
Counting module, computing module are sequentially connected, and the counting module, computing module are also connected with random number module, the random number
Module is connected with control module.
Compared with prior art, the advantage of the invention is that：Record is launched by the terminal advertisement that founds a family and open air is whole
Advertisement putting record is held, and records the address location of home terminal and outdoor terminal, is needed in carrier server to outdoor whole
When end sends advertisement, carrier server searches the home terminal near outdoor terminal, and it is corresponding then to transfer these home terminals
Advertisement putting record, while transfer corresponding to target outdoor terminal advertisement putting and record, search and do not thrown in advertisement putting record
Advertisement let off or less push times, then by the advertisement pushing to outdoor terminal.With it, in the life of user
It will not repeat to push in movable ring, realize advertisement scale covering and solve the problems, such as that advertisement putting user is overlapping.
The present invention has advantages below：
The invention first looks for the home terminal near the outdoor advertising, then before advertisement is launched to outdoor terminal
The advertisement that outdoor terminal and advertisement terminal played or broadcasting frequency is too high is removed in advertisement, screened from remaining advertisement
The outdoor terminal is given in advertisement putting, so that the region that advertisement can be surrounded centered on outdoor terminal is exposed frequency control
System, avoid exposure from wasting, on the one hand strengthen effective exposure of advertisement, on the one hand reduce brand injury that overexposure brings and wide
Accuse the waste spent.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the outdoor and method flow diagram of non-out-of-home media resource advertising put-on method of the present invention；
Fig. 2 is the method flow diagram of the specific execution method of step S2 in the present invention；
Fig. 3 is the method flow diagram of the specific execution method of step S3 in the present invention；
Fig. 4 is the method flow diagram that categorizing selection performs method in step S32 of the present invention；
Fig. 5 is the outdoor and structured flowchart of non-out-of-home media resource advertising jettison system of the present invention.
Embodiment
The preferred embodiments of the present invention are described in detail below in conjunction with the accompanying drawings, so that advantages and features of the invention energy
It is easier to be readily appreciated by one skilled in the art, apparent is clearly defined so as to be made to protection scope of the present invention.
Embodiment one
As shown in fig.1, the present invention provides a kind of outdoor and non-out-of-home media resource advertising put-on method, including following step
Suddenly：
S1, found a family and outdoor terminal storehouse, and the advertisement putting record of found a family terminal and outdoor terminal, establish house
The address location of front yard terminal and outdoor terminal records；The home terminal can be mobile phone, TV, tablet personal computer etc., and outdoor whole
End can be elevator card screen, corridor advertisement screen or other outdoor advertisement screens etc..
Wherein, family and outdoor terminal storehouse are typically stored with the identifier of each outdoor terminal for vendor server knowledge
Not each equipment；Home terminal advertisement putting record be vendor server to home terminal send advertisement when, record advertisement is compiled
Number, the information such as time；And the advertisement putting record of outdoor terminal be vendor server to outdoor terminal send advertisement when, record
The information such as advertisement numbering, time；Home terminal address location records the position for recording home terminal, the address of outdoor terminal
Position records the position for recording outdoor terminal.
In the present embodiment, the identifier of the identifier and outdoor terminal of family and outdoor terminal library storage home terminal,
Home terminal advertisement putting record includes home terminal identifier, advertisement putting time, launches advertisement numbering, outdoor terminal advertisement
Launching record includes outdoor terminal identifier, advertisement putting time, advertisement numbering.
S2, the home terminal searched near target outdoor terminal address are used as and refer to home terminal, and statistics target is outdoor eventually
End and all advertisement puttings with reference to home terminal record；The step is to be used to search a spacing centered on target outdoor terminal
From interior home terminal, the region centered on the target outdoor terminal is a zone of action, and target outdoor terminal is for this
Colony in zone of action provides advertising service, and the advertisement of the region population exposed is mainly that home terminal and open air are whole
End.So the advertising record of home terminal and the advertising record of target outdoor terminal in statistical activity region.
S3, the advertisement do not launched to the push of target outdoor terminal push the relatively low advertisement of the frequency；Exclude home terminal
The advertisement that the advertisement of dispensing and outdoor terminal are launched, advertisement is selected in remaining advertisement and is sent to target outdoor terminal.
The advertisement putting record of S4, more fresh target outdoor terminal.
Record is launched by the terminal advertisement that founds a family and outdoor terminal advertisement putting records, and records home terminal and family
The address location of outer terminal, when carrier server needs to send advertisement to outdoor terminal, carrier server is searched outdoor
Home terminal near terminal, then transfer advertisement putting corresponding to these home terminals and record, while it is outdoor eventually to transfer target
Advertisement putting corresponding to end records, and searches advertisement do not launched in advertisement putting record or that push times are less, then
By the advertisement pushing to outdoor terminal.With it, will not repeat to push in the life range of user, advertisement scale is realized
Cover and solve the problems, such as that advertisement putting user is overlapping.
The invention first looks for the home terminal near the outdoor advertising, then before advertisement is launched to outdoor terminal
The advertisement that outdoor terminal and advertisement terminal played or broadcasting frequency is too high is removed in advertisement, screened from remaining advertisement
The outdoor terminal is given in advertisement putting, so that the region that advertisement can be surrounded centered on outdoor terminal is exposed frequency control
System, avoid exposure from wasting, on the one hand strengthen effective exposure of advertisement, on the one hand reduce brand injury that overexposure brings and wide
Accuse the waste spent.
As shown in fig.2, in the present embodiment, the step S2 specifically includes step：
S21, the identifier for obtaining target outdoor terminal, target outdoor terminal is searched in being recorded from outdoor terminal address location
Address location；The positional information of storage can be the positional information that latitude and longitude coordinates can also be map layer.
S22, target outdoor terminal address location is directed into map；The step is that positional information is directed into map
It is convenient to search for neighbouring home terminal centered on target outdoor terminal on map in figure layer.
S23, home terminal of the certain predetermined in is searched centered on target outdoor terminal address, the home terminal is made
With reference to home terminal, to obtain the identifier with reference to home terminal；Target outdoor terminal and family are calculated by importing in map
The distance between front yard terminal, address import in map and calculated in map very ripe in the prior art, the step of distance
Suddenly it is for calculating the home terminal in zone of action.
S24, advertisement putting record with reference to home terminal is searched according to identifier successively, obtain the wide of target outdoor terminal
Accuse and launch record；
S25, statistics target outdoor terminal and all advertisement puttings with reference to home terminal record, and establish total dispensing record.
The advertisement in total dispensing record in the step is exactly the advertisement for needing to reject in later step.
Preferably, in the step S23, calculate walking between target outdoor terminal and nearby each home terminal away from
From when walking distance is less than pre-determined distance, the home terminal is then used as and refers to home terminal.It is general due to being calculated in map
Walking path, straight line path or planning driving path can be divided into.But in the present invention, user's more having time of walking can see family
Advertisement in outer terminal, and the driver that drives a vehicle sees that the time in outdoor terminal advertisement is seldom, so preferably selecting in this step
The path of walking calculates.
Embodiment two
As shown in fig.2, the present embodiment and the difference of embodiment one are:
The step S3 specifically includes following steps：
S31, interim advertisement numbering storehouse is established, all advertisement numberings and each advertisement pair are stored with interim advertisement numbering storehouse
The ad classification answered, in total dispensing advertisement numbering launched and all impressions are screened in record and reach predetermined quantity, from interim
All dispensing advertisement numberings are deleted in advertisement numbering storehouse；
S32, the conduct of random screening advertisement numbering has selected advertisement to number from interim advertisement numbering storehouse again；
S33, the ad data according to corresponding to having selected advertisement numbering to search, and ad data is sent to target outdoor terminal
Display.
The embodiment is used for when advertisement total resources are less, only rejects the advertisement that impressions reach predetermined quantity,
And the less advertisement of impressions can also continue to push to outdoor terminal, the repetition push of advertisement is reduced.
Embodiment three
As shown in fig.3, the present embodiment and the difference of embodiment two are：
Also all advertisements are classified in step S1 first, such as electrical type, sport category, financial class etc., while one
Individual advertisement can also correspond to multiple classification.In the present embodiment, the identifier of family and outdoor terminal library storage home terminal and
The identifier of outdoor terminal, home terminal advertisement putting record include home terminal identifier, advertisement putting time, launch advertisement
Numbering, ad classification, outdoor terminal advertisement putting record include outdoor terminal identifier, the advertisement putting time, advertisement numbering, extensively
Accuse the information such as classification, storage home terminal enlivens movable table, home terminal enliven movable table be used to storing home terminal identifier,
Video sends time, the video information sent numbering, video information classification.It is to be used to record family that home terminal, which enlivens movable table,
Active activity, for home terminal when asking video data to server every time, server can record the classification of time and video.So
Home terminal classification interested is counted afterwards.
The advertisement pushed in the step S32 carries out categorizing selection first, then carries out advertisement random selection again；Classification choosing
Which kind of all users that the purpose selected is to look in zone of action like classify, and advertisement pushing is then selected in the classification to family
Outer terminal, the user in the zone of action are easier to receive the advertisement.
The specific method of categorizing selection is：
S321, transfer all home terminals with reference to home terminal and enliven movable table, and merge into provisional classifications table, temporarily
In classification chart storage be sent to reference to home terminal each target classification and belong to the data message quantity of the target classification；Should
The purpose of step is：All target classifications interested with reference to home terminal in target area are counted, the quantity of target classification is got over
It is more, represent interested in the target classification with reference to home terminal.
Data message quantity An corresponding to each target classification, counts the television terminal in S322, statistics provisional classifications table
The total S of all data messages of request；
Such as：In A home terminals sport category program data information quantity be 5 times, financial class program data information quantity be 2
It is secondary, and in B home terminals sport category program data information quantity be 10 times, financial class program data information quantity be 3
It is secondary ... ...,
Then sport category program data information quantity A1=5+10+ ...；
Financial class program data information quantity A2=2+3+ ...；
The total S=A1+A2+ ... of all data messages；
The probability that the data message that S323, statistics are each classified occurs is An/S；In the step, it is determined that work as target classification
Occurrence number is more, and the proportion that it is accounted for is bigger, so its probability occurred is also bigger.
S324, probability random selection one random assortment of generation according to each classification, the random assortment are just used as and selected
Classification；In the step, classification is extracted according to the probability of each classification, class probability is more big to be more easily extracted.So behaviour area
The easier program for receiving which kind of classification of each home terminal in domain, then the target classification be more easily extracted.Conveniently to user
Push the advertisement of target classification.It is convenient to belong to use to user's push but the relatively low classification of accounting be able to can be drawn into by user
The ad classification of family concern, while advertisement can also be kept diversified.
Optimal, in step S321, only transferring all home terminals with reference to home terminal, to enliven in movable table 24 small
When in data, and merge into provisional classifications table, i.e., the target classification in 24 hours only stored in provisional classifications table and belongs to this
The data message quantity of target classification.The classification of convenient screening is to check the classification of program recently with reference to home terminal.
Advertisement random selection is to select advertisement in the classification of choosing in interim advertisement numbering storehouse, is then pushed to outdoor whole
End.
In the present invention, the advertisement putting record of outdoor terminal according to the above method, can also be obtained, is not launched so as to screen
Cross or home terminal is issued in advertisement that impressions are less, effectively prevent some advertisements by overdriven in user family
Indoor terminal.
Embodiment five
As shown in fig.4, the present invention also provides a kind of outdoor and non-out-of-home media resource advertising jettison system, including it is following
Part：
Carrier server 1, for obtaining the identifier in outdoor terminal storehouse, and according to advertisement pushing frequency information, search
The advertisement do not launched or the relatively low advertisement of the push frequency, and send the advertisements to outdoor terminal；
Database server 2, for depositing data message and advertising message, deposit family and outdoor terminal storehouse, family's end
Hold advertisement putting record, outdoor terminal advertisement putting record, home terminal address location record, outdoor terminal address location note
Record；
Home terminal 3, for carrier server requesting data information, receiving data message and advertisement and showing；
Outdoor terminal 4, for receiving advertisement and the display that carrier server is sent；
The home terminal 3, outdoor terminal 4 are connected with carrier server 1, the carrier server 1 and data
Storehouse server 2 connects.
When in use, home terminal 3 asks video data to carrier server 1, and carrier server 1 is whole to family
Also advertisement information, and record home terminal advertisement putting record simultaneously when holding 3 pushing video information.In carrier service
Device 1 is needed to during the transmission advertisement of outdoor terminal 4, and carrier server 1 searches the home terminal 3 near outdoor terminal 4, then adjusts
Take advertisement putting corresponding to these home terminals 3 to record, while transfer advertisement putting corresponding to target outdoor terminal 4 and record, look into
Advertisement that advertisement putting was not launched in recording or that push times are less is looked for, then by the advertisement pushing to outdoor terminal 4.
With it, will not repeat to push in the life range of user, realize advertisement scale covering and solve advertisement putting and use
The problem of family is overlapping.
In the present embodiment, the carrier server 1 is included with lower module：
Signal transmitting and receiving module 11, the data request information sent for receiving home terminal 3, and sent to home terminal 3
Data message and advertisement, advertisement is sent to outdoor terminal 4；
Mapping module 12, for reading the position of target outdoor terminal 4, and add into map；
Computing module 13 is searched, for calculating home terminal 3 the distance between to outdoor terminal 4, screening is less than pre- spacing
From home terminal 3 as referring to home terminal 3；
Information searching module 14, for the called data from database server 2；
Data processing module 15, statistics target outdoor terminal 4 and all advertisement puttings with reference to home terminal 3 record；
Module 16 is screened in advertisement, and the relatively low advertisement numbering of the advertisement or the push frequency do not launched for screening, which is used as, have been selected
Advertisement is numbered；
Advertisement configuration module 17, the advertisement according to corresponding to having selected advertisement to number and transferred from database server 2 are sent to letter
Cease transceiver module 11；
Data configuration module 18, corresponding data message is transferred from database server 2, is sent to signal dispatcher module
11；
The signal transmitting and receiving module 11, mapping module 12, search computing module 13, information searching module 14, data processing
Module 15, advertisement screening module 16, advertisement configuration module 17, data configuration module 18 are connected with control module 19, the letter
Breath retrieval module 14, advertisement configuration module 17, data configuration module 18 are connected with the database server 2, described information
Retrieval module 14, data processing module 15 with advertisement screening module 16 be connected, information searching module 14 also with data processing mould
Block 15 connects.
Signal transmitting and receiving module 11, the request of data that home terminal 3 is sent is received, then data configuration module 18 is transferred correspondingly
Data message, advertisement configuration module 17 configures advertising message, and signal dispatcher module 11 sends out the data message and advertising message
Home terminal 3 is given, and carrier server 1 is needed to during the transmission advertisement of outdoor terminal 4, it is outdoor that mapping module 12 positions target
Terminal 4, and add into map, computing module 13 is then searched, is searched near the searching target outdoor terminal 4 of computing module 13
Home terminal 3, the distance between each home terminal 3 and target outdoor terminal 4 are then calculated, it is determined that with reference to home terminal 3, letter
Breath retrieval module 14 transfers the advertisement putting record with reference to home terminal 3 and target outdoor terminal 4, data processing module 15, system
Count target outdoor terminal 4 and all advertisement puttings with reference to home terminal 3 record, then advertisement screening module 16 screening is to launch
Cross or advertisement that impressions are less, advertisement configuration module 17 extract the data of the advertisement from database server 2, Ran Houfa
Signal transmitting and receiving module 11 is given, advertising message is sent to target outdoor terminal 4 by signal transmitting and receiving module 11.
Specifically, the advertisement screening module 16 is included with lower module：
Counting module 161, by each based on data message quantity An is carried out corresponding to target classification in provisional classifications table
Number, the data message sum S pushed in provisional classifications table is counted, count all dispensings for launching advertisement time in total dispensing record
Number；
Computing module 162, it is An/S for calculating the probability that each target classification occurs；
Random number module 163, classification is selected for randomly choosing generation one, has been randomly choosed in interim advertisement numbering storehouse
Advertisement is numbered；
Temporal cache module 164, for establishing provisional classifications table, interim advertisement numbering storehouse, total dispensing record；
The temporal cache module 164 is connected with information searching module 14, data processing module 15 respectively, temporal cache mould
Block 164 is also sequentially connected with counting module 161, computing module 142, the counting module 161, computing module 162 also with random
Digital-to-analogue block 163 is connected, and the random number module 163 is connected with control module 19.
Advertisement screen module 16 when carrying out advertisement selection, temporal cache module 164 initially set up provisional classifications table, temporarily
Advertisement numbering storehouse, it is total launch record, by counting module 161 from provisional classifications table to the data message number of each target classification
Amount is counted, while statistical information sum S, and then computing module 162 can calculate the general of each target classification appearance
Rate.Random number module 164, classification is selected for randomly generating one according to probability, random number module 163 is numbered in interim advertisement
Stochastic searching advertisement is numbered in storehouse, and advertisement numbering then is sent into advertisement configuration module 17.
Frequency control can be exposed around unique home family by the device advertisement, avoid exposure from wasting, one
Aspect strengthens effective exposure of advertisement, on the one hand reduces the waste that the brand injury that overexposure is brought is spent with advertisement
Although being described in conjunction with the accompanying embodiments of the present invention, patent owner can be in appended claims
Within the scope of make various deformations or amendments, as long as no more than the present invention claim described by protection domain, all should
Within protection scope of the present invention.
Claims (10)
1. a kind of outdoor and non-out-of-home media resource advertising put-on method, it is characterised in that comprise the following steps：
S1, found a family and outdoor terminal storehouse, and the advertisement putting record of found a family terminal and outdoor terminal, found a family end
End and the address location of outdoor terminal record；
S2, search home terminal near target outdoor terminal address as refer to home terminal, statistics target outdoor terminal with
All advertisement puttings with reference to home terminal record；
S3, the advertisement do not launched to the push of target outdoor terminal push the relatively low advertisement of the frequency；
The advertisement putting record of S4, more fresh target outdoor terminal.
2. according to claim 1 outdoor and non-out-of-home media resource advertising put-on method, it is characterised in that the step
S2 specifically includes step：
S21, the identifier for obtaining target outdoor terminal, target outdoor terminal address is searched in being recorded from outdoor terminal address location
Position；
S22, target outdoor terminal address location is directed into map；
S23, home terminal of the certain predetermined in is searched centered on target outdoor terminal address, the home terminal is as ginseng
Home terminal is examined, obtains the identifier with reference to home terminal；
S24, advertisement putting record with reference to home terminal is searched according to identifier successively, the advertisement for obtaining target outdoor terminal is thrown
Put record；
S25, statistics target outdoor terminal and all advertisement puttings with reference to home terminal record, and establish total dispensing record.
3. according to claim 2 outdoor and non-out-of-home media resource advertising put-on method, it is characterised in that the step
In S23, the walking distance between target outdoor terminal and nearby each home terminal is calculated, when walking distance is less than pre-determined distance
When, the home terminal is then used as and refers to home terminal.
4. according to claim 2 outdoor and non-out-of-home media resource advertising put-on method, it is characterised in that the step
S3 specifically includes following steps：
S31, interim advertisement numbering storehouse is established, all advertisement numberings and ad classification are stored with interim advertisement numbering storehouse, total
Launch and the dispensing advertisement numbering that all impressions reach predetermined quantity is screened in record, institute is deleted from interim advertisement numbering storehouse
Have and launch advertisement numbering；
S32, the conduct of random screening advertisement numbering has selected advertisement to number from interim advertisement numbering storehouse again；
S33, the ad data according to corresponding to having selected advertisement numbering to search, and ad data is sent to target outdoor terminal and shown
Show.
5. according to claim 4 outdoor and non-out-of-home media resource advertising put-on method, it is characterised in that the step
In S1, the identifier of the identifier and outdoor terminal of family and outdoor terminal library storage home terminal, home terminal advertisement putting
Record includes home terminal identifier, advertisement putting time, launches advertisement numbering, and outdoor terminal advertisement putting record includes open air
Terminal recognition number, advertisement putting time, advertisement numbering.
6. according to claim 5 outdoor and non-out-of-home media resource advertising put-on method, it is characterised in that：
In the step S1, also each advertisement is classified, home terminal and outdoor terminal advertisement putting record are included extensively
Classification is accused, storage home terminal enlivens movable table, and home terminal enlivens movable table and is used to store home terminal identifier, video hair
Send time, the video information sent numbering, video information classification；
The advertisement pushed in the step S32 carries out categorizing selection first, then carries out advertisement random selection again；
The specific method of categorizing selection is：
S321, transfer all home terminals with reference to home terminal and enliven movable table, and merge into provisional classifications table, provisional classifications
In table storage be sent to reference to home terminal each target classification and belong to the data message quantity of the target classification；
Data message quantity An corresponding to each target classification, counts television terminal request in S322, statistics provisional classifications table
All data messages total S；
The probability that the data message that S323, statistics are each classified occurs is An/S；
S324, probability random selection one random assortment of generation according to each classification, the random assortment are just used as and have selected classification；
Advertisement random selection is to select advertisement in the classification of choosing in interim advertisement numbering storehouse, is then pushed to outdoor terminal.
7. according to claim 6 outdoor and non-out-of-home media resource advertising put-on method, it is characterised in that：The step
The target classification in 24 hours is only stored in S321, in provisional classifications table and belongs to the data message quantity of the target classification.
8. a kind of advertisement delivery system for realizing claim 6 methods described, it is characterised in that including with lower component：
Carrier server, do not launched for obtaining the identifier in outdoor terminal storehouse, and according to advertisement pushing frequency information, lookup
The advertisement crossed or the relatively low advertisement of the push frequency, and send the advertisements to outdoor terminal；
Database server, for depositing data message and advertising message, deposit family and outdoor terminal storehouse, home terminal advertisement
Launch record, outdoor terminal advertisement putting record, home terminal address location record, outdoor terminal address location record；
Home terminal, for carrier server requesting data information, receiving data message and advertisement and showing；
Outdoor terminal, for receiving advertisement and the display that carrier server is sent；
The home terminal, outdoor terminal are connected with carrier server, the carrier server and database server
Connection.
9. advertisement delivery system according to claim 8, it is characterised in that the carrier server includes following mould
Block：
Signal transmitting and receiving module, the data request information sent for receiving home terminal, and send data message to home terminal
And advertisement, send advertisement to outdoor terminal；
Mapping module, for reading the position of target outdoor terminal, and add into map；
Computing module is searched, for calculating home terminal the distance between to outdoor terminal, family of the screening less than preset distance
Terminal is used as and refers to home terminal；
Information searching module, for the called data from database server；
Data processing module, counts target outdoor terminal and all advertisement puttings with reference to home terminal record；
Module is screened in advertisement, and the relatively low advertisement numbering of the advertisement or the push frequency do not launched for screening, which is used as, has selected advertisement to compile
Number；
Advertisement configuration module, the advertisement according to corresponding to having selected advertisement to number and transferred from database server are sent to information transmit-receive mould
Block；
Data configuration module, corresponding data message is transferred from database server, is sent to signal dispatcher module；
The signal transmitting and receiving module, mapping module, search computing module, information searching module, data processing module, advertisement screening
Module, advertisement configuration module, data configuration module are connected with control module, described information retrieval module, advertisement configuration module,
Data configuration module is connected with the database server, and described information retrieval module, data processing module sieve with advertisement
Modeling group is connected, and information searching module is also connected with data processing module.
10. advertisement delivery system according to claim 9, it is characterised in that the advertisement screening module includes following mould
Block：
Counting module:For being counted to each data message quantity An corresponding to target classification in provisional classifications table, statistics
The data message sum S pushed in provisional classifications table, count total impressions for launching all dispensing advertisements in record；
Computing module, it is An/S for calculating the probability that each target classification occurs；
Random number module：Classification has been selected for randomly choosing generation one, advertisement is randomly choosed in interim advertisement numbering storehouse and is compiled
Number；
Temporal cache module, for establishing provisional classifications table, interim advertisement numbering storehouse, total dispensing record；
The temporal cache module is connected with information searching module, data processing module respectively, temporal cache module also with counting
Module, computing module are sequentially connected, and the counting module, computing module are also connected with random number module, the random number module
It is connected with control module.
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