CN107622422A - A kind of out-of-home media B2B cloud service platforms - Google Patents
A kind of out-of-home media B2B cloud service platforms Download PDFInfo
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- CN107622422A CN107622422A CN201710937340.0A CN201710937340A CN107622422A CN 107622422 A CN107622422 A CN 107622422A CN 201710937340 A CN201710937340 A CN 201710937340A CN 107622422 A CN107622422 A CN 107622422A
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Abstract
The present invention relates to a kind of out-of-home media B2B cloud service platforms, including media device management function module, media body management function module, launch personal management functional module, advertiser's functional module, operation team function module, database and server, database is the database hub formed based on MYSQL systems and storage hardware, the software systems of modules have unit to form advertising media's B2B cloud service platform together, and the stage+module is with running in server.This platform can integrate each area media outdoor media resource to platform, outdoor media upgrading is turned into by technology of Internet of things and collects people's flow data, the advertising media with media portrait attribute of image recognition technology, integrate outdoor media service provider, out-of-home media resource selection, dispensing, management, the intelligent Service monitored are provided to the enterprise for launching want advertisement, advertisement putting enterprise, media resource enterprise, media industry service enterprise etc. is preferably connected and carries out B2B transactional services.
Description
Technical field
The present invention relates to outdoor advertising operation and management technical field, particularly a kind of out-of-home media B2B cloud services
Platform.
Background technology
At present, outdoor advertising is launched and runed, and mainly has two main bodys：One is the independent legal person for being distributed in area in all parts of the country
The advertisement operators of main body, another is the client for needing to launch advertisement.As the client for needing to launch advertisement in A area,
To arrive B areas and launch and publicize the advertisement of its product, must just arrive B areas in person and find local suitable advertisement operators, friendship
Ad production is carried out with launching by the advertisement operators of locality.For the client in A areas, not only long drive, time-consuming take
Power, and important is the client in A areas the most that B Regional City landforms are unfamiliar with, and can not accurately hold location advertising, and B
The advertisement operators in area, also provided without the rational stream of people, wagon flow statistical magnitude, cause the client in A areas more blindly in B
Advertisement is launched in area, can not be accomplished accurately to launch advertisement, be brought advertisement putting of low quality.It at this stage, there is no one
The common platform that can be used to National Ads client and advertisement working main body.
The content of the invention
It is an object of the invention to solve the above problems and deficiency, there is provided a kind of out-of-home media B2B cloud service platforms,
The platform can integrate each area media outdoor media resource to platform, and outdoor media upgrading is turned into collection by technology of Internet of things
The advertising media with media portrait attribute of people's flow data, image recognition technology, integrates outdoor media service provider, wide to launching
The enterprise of announcement demand provides out-of-home media resource selection, dispensing, management, the integration of monitoring, intelligent Service, preferably
Connect the platform enterprises such as advertisement putting enterprise, media resource enterprise, media industry service enterprise and carry out B2B transactional services；This is flat
Stylobate establishes industry big data in outdoor media, maturation with cloud computing, big data technology, formed by region, the time, flow,
The industry big data of the multidimensional attributes such as temperature, price, the outdoor advertising matchmaker based on data is provided to platform enterprise or industry
Body analysis report.
The technical proposal of the invention is realized in this way：A kind of out-of-home media B2B cloud service platforms, its feature are
Including media device management function module, media body management function module, launch personal management functional module, advertiser's work(
Can module, operation team function module, database and server；
The media device management function module again including data acquisition enter library module, advertising media's equipment remote supervision module,
Advertising media's equipment fault notification module, wherein data acquisition enter library module and use the installation media in advertising media's equipment to draw a portrait
Box, covered using the stream of people at advertising media's equipment of media portrait box progress position, wagon flow, GPS location, equipment
The raw data acquisition of time, database purchase and processing are sent to by cordless communication network or wireline communication network, through number
According to storehouse to initial data temporally, after the working process of frequency, repetitive rate index, formed sort out data and be stored in database with
For calling；
Advertising media's equipment remote supervision module is sent various management to advertising media's equipment and referred to using media portrait box
Order, media device execute instruction simultaneously return to implementing result；
Advertising media's equipment fault notification module receives the temperature, wide that media portrait box captures advertising media's equipment
The notice of picture anomalous variation is accused, feeds back to administrative staff；
The media body management function module is the arrival end of media advertisement practitioner, includes media companies registration and power again
Setup module, urban medium mapping module, advertising media's portrait module, intelligent recommendation module, client comprehensive analysis module are limited,
Wherein described media companies are registered passes through dock door register account number, account content with priority assignation module as media companies
Including name, cell-phone number, enterprise name, introduction to business, being registered as member, being added in platform, obtain the right to use of platform
Limit；
The urban medium mapping module is that media companies are checked on map with marking the medium position label oneself held, point
Specific media details situation, or editing media association attributes content can be checked by hitting label；
Advertising media's portrait module can check the media portrait for oneself holding advertising media for the user of media companies
Content, including people's stream label, daily flow, Zhou Liuliang, moon flow, periphery commercial circle flow direction；
The client comprehensive analysis module is chartered advertiser user on platform, there is provided advertiser analyze launch region,
The amount of money is launched, the frequency is launched, launches the comprehensive index analysis that the advertisers such as focus launch behavior；
The dispensing personal management functional module is to business distribute leaflets under line and management plate, and it includes task pushing module, appointed
Business reporting module, map progress module, wherein task pushing module, which have task push to refer to platform, has task to be assigned to dispensing personnel
When, mobile end equipment of the task message to dispensing personnel, the smart machine comprising Android platform are pushed by task pushing module
With the smart machine of ios system platforms, message content is specifically to need advertising media's positional information to be processed, task definition, event
Hinder content, it is desirable to processing time；
The task reporting module is that dispensing personnel photographed to record after painter's work, write logging and pass through mobile device
Background server is reported, backstage operation personnel can obtain task processing information content situation；
The map progress module is the task location cartographic information of dispensing personnel catcher, can navigate to destination and show paths,
Matching and precise positioning periphery billboard；
Advertiser's functional module is the online plate of advertisement putting client, includes advertiser's registration and rights management mould again
Block, advertiser's domestic model recommending module, advertiser's on-line payment module and advertiser launch validity analysis module,
The advertiser registers the user as advertisement owner identification with authority management module, passes through advertiser registration and authority pipe
Reason module is registered and priority assignation, register account number content include name, cell-phone number, enterprise name, introduction to business；
Advertiser's domestic model recommending module is that advertiser proposes to need the demand launched, including region, time, business people
The demand informations such as group, plateform system are according to the media resource real-time status be put in storage, the dispensing scheme of analysis matching demand
Now give advertiser user；
Advertiser's on-line payment module be advertiser determined after selected advertising media resource dispensing, can by wechat,
Alipay, Unionpay pays and other third-party payment system direct payments, and system, which is presented, launches order payment state；
It is that advertiser user can view the media resource correlation launched that the advertiser, which launches validity analysis module,
The achievement data of validity is launched in the assessments such as flow of the people, commercial circle traffic transformation；
The operation team function module is a plate of plateform system operation and management, and one is set up by plateform system owner
Individual team is managed and used；The operation team function module includes the registration of operation team and authority management module, matchmaker again
Running body monitoring module, broadcast monitoring module, synthetic validity analysis module,
Operation team registration includes register account number and priority assignation management with authority management module, and account content includes,
Name, cell-phone number；
The media operations monitoring module for operation team by plateform system can find the pictures of media operations, flow,
Damaged abnormal, high temperature abnormality, reacts and is handled with arrangement；
The broadcast monitoring module includes again launches Media Analysis and does not launch Media Analysis, and the media vacant phase is presented, just
Sale is provided in arranging restocking；
The synthetic validity analysis module is to specific media effective rate of utilization, year's purchase ratio, it is preceding to analyze ranking
Income media and the rearmounted media distribution of ranking.
The database is the database hub formed based on MYSQL systems and storage hardware；The media device management
Functional module, media body management function module, launch personal management functional module, advertiser's functional module, operation team
The way of realization of functional module is software systems, and the software systems of modules have unit to form an advertising media B2B together
Cloud service platform, the stage+module is with running in server.
Beneficial effects of the present invention：The platform that this method is realized can integrate each area media outdoor media resource to platform
On, outdoor media upgrading is turned into by technology of Internet of things by collection people flow data, the media that have of image recognition technology are drawn a portrait attribute
Advertising media, integrate outdoor media service provider, provide out-of-home media resource selection to the enterprise for launching want advertisement, throw
The integration that put, manage, monitors, intelligent Service, preferably connect advertisement putting enterprise, media resource enterprise, media industry
The platform enterprises such as service enterprise carry out B2B transactional services；This platform establishes industry big data based on outdoor media, and maturation uses cloud
Calculate, big data technology, the industry big data by multidimensional attributes such as region, time, flow, temperature, prices is formed, to platform
Enterprise or industry provide the out-of-home media analysis report based on data.
Brief description of the drawings
Fig. 1 is the total block diagram of principle of the present invention.
Fig. 2 is the principle block diagram of the media device management function module of the present invention.
Fig. 3 is the principle block diagram of the media body management function module of the present invention.
Fig. 4 is the principle block diagram of the dispensing personal management functional module of the present invention.
Fig. 5 is the principle block diagram of advertiser's functional module of the present invention.
Fig. 6 is the principle block diagram of the operation team function module of the present invention.
Embodiment
As shown in figure 1, the present invention relates to a kind of out-of-home media B2B cloud service platforms, including media device management work(
Can module 1, media body management function module 2, dispensing personal management functional module 3, advertiser's functional module 4, operation group
Team's functional module 5, database 6 and server 7.
As shown in Fig. 2 the media device management function module 1 enters library module 11, advertising media including data acquisition again
Equipment remote supervision module 12, advertising media's equipment fault notification module 13, wherein data acquisition enter library module 11 using wide
Installation media portrait box on media device is accused, the people at advertising media's equipment of position is carried out using media portrait box
Stream, wagon flow, GPS location, the raw data acquisition of equipment cover time, transmitted by cordless communication network or wireline communication network
To database 6 store and handle, through database 6 to initial data temporally, after the working process of frequency, repetitive rate index, shape
Into classification data and database 6 is stored in for calling.
It is typically the i.e. start-up operation operation of power-up after media device installation that data acquisition, which enters library module, according to the backstage of acquiescence
Address is pointed to using url, transmits the data on flows collected, data format uses json format standards.
Data mode includes media portrait, data assets, advertiser's portrait and domestic model system.Media portrait is base
In the classification data of some out-of-home media, temporally latitude carries out characterizing definition to indexs such as the stream of people, wagon flow, upper picture rates
Analysis, platform can give the media portrait that each out-of-home media forms uniqueness.The data assets are that outdoor media is launched
Business strong correlation creation data caused by operation afterwards, the matchmaker that the dispensing and data on flows that the accumulation of passage time latitude is each put combine
Body digital archives.Advertiser's portrait is the dispensing spy that platform goes out advertiser for different advertisers according to dispensing behavioural analysis
Sign, pass through launched media and carry out feature portrait back to advertiser.Domestic model system is to be based on media characteristic and advertisement
Main demand characteristic is matched, and is filtered out by platform and is met the out-of-home media of advertiser demand and launched, managed, supervised
Survey.
Advertising media's equipment remote supervision module 12 is sent various using media portrait box to advertising media's equipment
Management instruction, media device execute instruction simultaneously return to implementing result；For example, transmission upgrading software kit instruction, media device
Voluntarily upgrade after receiving upgrading bag data, and notify background server updating result.
Advertising media's equipment fault notification module 13 receives media portrait box and captures advertising media's equipment
The notice of temperature, advertisement picture anomalous variation, feeds back to administrative staff.After administrative staff receive information on the server, so that it may
To make corresponding action.
The media body management function module 2 is the arrival end of media advertisement practitioner, as shown in figure 3, it includes again
There are media companies registration and priority assignation module 21, urban medium mapping module 22, advertising media's portrait module 23, intelligent recommendation
Module 24, client comprehensive analysis module 25,
It is media companies by dock door register account number that wherein described media companies, which are registered with priority assignation module 21, in account
Appearance includes, and name, cell-phone number, enterprise name, introduction to business, is registered as member, is added in platform, obtains the use of platform
Authority.
The urban medium mapping module is that media companies are checked on map with marking the medium position mark oneself held
Label, specific media details situation, or editing media association attributes content can be checked by clicking on label.
Advertising media's portrait module 23 can check the matchmaker for oneself holding advertising media for the user of media companies
Body portrait content, including people's stream label, daily flow, Zhou Liuliang, moon flow, periphery commercial circle flow direction.
The client comprehensive analysis module 25 is chartered advertiser user on platform, there is provided advertiser, which analyzes, to launch
Region, the amount of money is launched, launches the frequency, launches the comprehensive index analysis that the advertisers such as focus launch behavior.
The dispensing personal management functional module 3 is to business distribute leaflets under line and management plate, as shown in figure 4, it includes
Task pushing module 31, task reporting module 32, map progress module 33, wherein task pushing module have task push to refer to platform
When thering is the task to be assigned to dispensing personnel, pass through task pushing module and push mobile end equipment of the task message to dispensing personnel, bag
The smart machine of smart machine and ios system platforms containing Android platform, message content are specifically to need advertising media to be processed
Positional information, task definition, defect content, it is desirable to processing time.
The task reporting module 32 is that dispensing personnel photographed to record after painter's work, write logging and pass through shifting
Dynamic equipment reports background server, and backstage operation personnel can obtain task processing information content situation.
The map progress module 33 is the task location cartographic information of dispensing personnel catcher, can navigate to destination and show
Path, matching and precise positioning periphery billboard.
Advertiser's functional module 4 is the online plate of advertisement putting client, as shown in figure 5, including advertiser again
Registration is thrown with authority management module 41, advertiser's domestic model recommending module 42, advertiser's on-line payment module 43 and advertiser
Put validity analysis module 44.
The advertiser register with authority management module 41 be advertisement owner identification user, by the advertiser registration and
Authority management module 41 is registered and priority assignation, and register account number content includes name, cell-phone number, enterprise name, business
Introduce.
Advertiser's domestic model recommending module 42 is that advertiser proposes to need the demand launched, including region, the time,
The demand informations such as Commercial population, plateform system analyze the dispensing of matching demand according to the media resource real-time status be put in storage
Scheme is presented to advertiser user.
Advertiser's on-line payment module 43 is that advertiser determines to launch after selected advertising media resource, can be passed through
Wechat, Alipay, Unionpay pays and other third-party payment system direct payments, and system, which is presented, launches order payment state.
It is that advertiser user can view the media resource launched that the advertiser, which launches validity analysis module 44,
The achievement data of validity is launched in the assessments such as related flow of the people, commercial circle traffic transformation.
The operation team function module 5 is a plate of plateform system operation and management, by plateform system owner
A team is set up to be managed and use.As shown in fig. 6, the operation team function module 5 includes the registration of operation team again
With authority management module 51, media operations monitoring module 52, broadcast monitoring module 53, synthetic validity analysis module 54.
Operation team registration includes register account number and priority assignation management, account content with authority management module 51
Including name, cell-phone number.
The media operations monitoring module 52 for operation team by plateform system can find media operations picture,
Flow, damaged abnormal, high temperature abnormality, react and are handled with arrangement.
The broadcast monitoring module 53 includes again launches Media Analysis and does not launch Media Analysis, and it is vacant that media are presented
Phase, it is easy to arrange restocking to provide sale.
The synthetic validity analysis module 54 is to specific media effective rate of utilization, year's purchase ratio, analyzes ranking
Preceding income media and the rearmounted media distribution of ranking.
The database 6 is the database hub formed based on MYSQL systems and storage hardware；The media device management
Functional module 1, media body management function module 2, launch personal management functional module 3, advertiser's functional module 4, operation
The way of realization of team function module 5 is software systems, and the software systems of modules have unit to form an advertisement matchmaker together
Body B2B cloud service platforms, the stage+module is with running in server 7.
This out-of-home media B2B cloud service platforms are by researching and developing media Portrait brand technology, intelligent image matching technique, media
Big data, allows traditional outdoor media industry auto upgrading, provides more preferable decision-making, management, monitoring to advertisement putting enterprise, gives
Media enterprise provides the transaction business opportunity of more demand resource docking.Platform targetedly carries out industry progress technology upgrading and changed
Make, optimize industry value chain, bring value to change to industry.
Claims (1)
- A kind of 1. out-of-home media B2B cloud service platforms, it is characterised in that：Including media device management function module（1）, matchmaker Phosphor bodies management function module（2）, launch personal management functional module（3）, advertiser's functional module（4）, operation team work( Can module（5）, database（6）And server（7）；The media device management function module（1）Enter library module including data acquisition again（11）, advertising media's equipment remotely manages Manage module（12）, advertising media's equipment fault notification module（13）, wherein data acquisition enters library module（11）Using in advertisement matchmaker In body equipment installation media draw a portrait box, using media portrait box carry out position advertising media's equipment at the stream of people, Wagon flow, GPS location, the raw data acquisition of equipment cover time, are sent to by cordless communication network or wireline communication network Database（6）Storage and processing, through database（6）To initial data temporally, after the working process of frequency, repetitive rate index, Form classification data and be stored in database（6）For calling；Advertising media's equipment remote supervision module（12）Using media portrait box, various pipes are sent to advertising media's equipment Reason instruction, media device execute instruction simultaneously return to implementing result；Advertising media's equipment fault notification module（13）Receive the temperature that media portrait box captures advertising media's equipment Degree, the notice of advertisement picture anomalous variation, feed back to administrative staff；The media body management function module（2）For the arrival end of media advertisement practitioner, include media companies registration again With priority assignation module（21）, urban medium mapping module（22）, advertising media portrait module（23）, intelligent recommendation module （24）, client comprehensive analysis module（25）,Wherein described media companies registration and priority assignation module（21）Pass through dock door register account number, account for media companies Content includes, and name, cell-phone number, enterprise name, introduction to business, is registered as member, is added in platform, obtains making for platform Use authority；The urban medium mapping module is that media companies are checked on map with marking the medium position label oneself held, point Specific media details situation, or editing media association attributes content can be checked by hitting label；Advertising media's portrait module（23）It can check for the user of media companies and oneself hold advertising media media Portrait content, including people's stream label, daily flow, Zhou Liuliang, moon flow, periphery commercial circle flow direction；The client comprehensive analysis module（25）For chartered advertiser user on platform, there is provided advertiser, which analyzes, launches area Domain, the amount of money is launched, launches the frequency, launches the comprehensive index analysis that the advertisers such as focus launch behavior；The dispensing personal management functional module（3）For to business distribute leaflets under line and management plate, it includes task pushing module （31）, task reporting module（32）, map progress module（33）, wherein task pushing module, which has task push to refer to platform, task When being assigned to dispensing personnel, mobile end equipment of the task message to dispensing personnel is pushed by task pushing module, includes Android The smart machine of platform and the smart machine of ios system platforms, message content are specifically to need advertising media position to be processed to believe Breath, task definition, defect content, it is desirable to processing time；The task reporting module（32）For dispensing personnel photograph to record after upper painter's work, write logging and pass through movement Equipment reports background server, and backstage operation personnel can obtain task processing information content situation；The map progress module（33）To launch the task location cartographic information of personnel's catcher, destination display road can be navigate to Footpath, matching and precise positioning periphery billboard；Advertiser's functional module（4）For the online plate of advertisement putting client, include advertiser's registration and authority pipe again Manage module（41）, advertiser's domestic model recommending module（42）, advertiser's on-line payment module（43）And advertiser launches validity Analysis module（44）,Advertiser's registration and authority management module（41）For the user of advertisement owner identification, registered and weighed by the advertiser Limit management module（41）Registered and priority assignation, register account number content include name, cell-phone number, enterprise name, business Introduce；Advertiser's domestic model recommending module（42）It is proposed to need the demand launched, including region, time, business for advertiser The demand informations such as industry crowd, plateform system is according to the media resource real-time status be put in storage, the dispensing side of analysis matching demand Case is presented to advertiser user；Advertiser's on-line payment module（43）Determine to launch after selected advertising media resource for advertiser, can be by micro- Letter, Alipay, Unionpay pays and other third-party payment system direct payments, and system, which is presented, launches order payment state；The advertiser launches validity analysis module（44）The media resource phase launched can be viewed for advertiser user The achievement data of validity is launched in the assessments such as the flow of the people of pass, commercial circle traffic transformation；The operation team function module（5）For a plate of plateform system operation and management, by plateform system owner's group A team is built to be managed and use；The operation team function module（5）Include the registration of operation team and rights management again Module（51）, media operations monitoring module（52）, broadcast monitoring module（53）, synthetic validity analysis module（54）,Operation team registration and authority management module（51）Include register account number and priority assignation management, account content bag Include, name, cell-phone number；The media operations monitoring module（52）Picture, the stream of media operations can be found by plateform system for operation team Amount, damaged abnormal, high temperature abnormality, react and are handled with arrangement；The broadcast monitoring module（53）Include again and launch Media Analysis and do not launch Media Analysis, and it is vacant that media are presented Phase, it is easy to arrange restocking to provide sale；The synthetic validity analysis module（54）To specific media effective rate of utilization, year's purchase ratio, to analyze ranking and existing Preceding income media and the rearmounted media distribution of ranking；The database（6）For the database hub formed based on MYSQL systems and storage hardware；The media device manages work( Can module（1）, media body management function module（2）, launch personal management functional module（3）, advertiser's functional module （4）, operation team function module（5）Way of realization be software systems, the software systems of modules have unit to be formed together One advertising media's B2B cloud service platform, the stage+module is with running on server（7）In.
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