CN110895765A - Offline advertisement delivery management method, device and system - Google Patents
Offline advertisement delivery management method, device and system Download PDFInfo
- Publication number
- CN110895765A CN110895765A CN201811066907.2A CN201811066907A CN110895765A CN 110895765 A CN110895765 A CN 110895765A CN 201811066907 A CN201811066907 A CN 201811066907A CN 110895765 A CN110895765 A CN 110895765A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- offline
- mobile terminal
- position information
- data
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000007726 management method Methods 0.000 title claims abstract description 50
- 238000000034 method Methods 0.000 claims abstract description 18
- 238000004590 computer program Methods 0.000 claims description 16
- 230000006399 behavior Effects 0.000 claims description 12
- 230000008569 process Effects 0.000 claims description 7
- 230000000694 effects Effects 0.000 abstract description 9
- 238000010586 diagram Methods 0.000 description 16
- 230000006870 function Effects 0.000 description 5
- 230000008676 import Effects 0.000 description 2
- 230000003442 weekly effect Effects 0.000 description 2
- 230000008859 change Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 238000013139 quantization Methods 0.000 description 1
- 230000001960 triggered effect Effects 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention provides an offline advertisement delivery management method, device and system, wherein the method comprises the following steps: acquiring position information of offline advertisement resources; acquiring a plurality of pieces of mobile terminal GPS data from an online advertisement putting platform; determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal; and outputting the position information of the offline advertisement resources and the corresponding flow data so that an advertiser can determine the offline advertisement resources according to the flow data. The invention can realize the centralized management of the offline advertisement resources and provide the quantitative data (flow data) of the offline advertisement resources, so that an advertiser can accurately determine the offline advertisement resources according to the flow data, thereby improving the delivery effect.
Description
Technical Field
The invention belongs to the field of advertisement putting, and particularly relates to an offline advertisement putting management method, device and system.
Background
In the prior art, offline advertisement resources (such as bus station board advertisements) are managed by an owner (a resource party or an agent party), and are not digitally and centrally managed, so that an advertiser is inconvenient to determine the offline advertisement resources. In addition, the offline advertisement resource owner cannot provide the number of people the offline advertisement resource passes by each day or a certain period of time, which results in that how many people of the advertisement delivered by the offline advertisement resource see cannot be determined, and the advertisement delivery effect cannot be evaluated.
Because the offline advertising resources cannot provide quantitative data, the advertiser is required to select the offline advertising resources to be delivered according to subjective knowledge, and the advertiser also determines the time interval for delivering the advertisements according to the subjective knowledge.
Disclosure of Invention
The invention is used for solving the problems that in the prior art, an owner management mechanism is adopted for offline advertisement resources, centralized management is not carried out, an advertiser is inconvenient to determine the offline advertisement resources, and the offline advertisement resources cannot provide quantitative data, so that the advertiser determines the offline advertisement resources according to subjective knowledge and cannot evaluate the delivery effect.
A first aspect of the present invention provides an offline advertisement delivery management method, including:
acquiring position information of offline advertisement resources;
acquiring a plurality of pieces of mobile terminal GPS data from an online advertisement putting platform;
determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal;
and outputting the position information of the offline advertisement resources and the corresponding flow data so that an advertiser can determine the offline advertisement resources according to the flow data.
Further, the mobile terminal GPS data at least includes: mobile terminal identification, longitude and latitude and time point;
the process of determining the flow data corresponding to the position information of the offline advertising resource according to the GPS data of the mobile terminal comprises the following steps:
converting the position information of the offline advertising resources into longitude and latitude coordinates;
and determining the traffic data within the preset range of the longitude and latitude coordinates according to the GPS data of the mobile terminal, wherein the traffic data is the traffic data corresponding to the position information of the offline advertising resource.
Further, the process of determining the traffic data within the predetermined range of the longitude and latitude coordinates according to the GPS data of the mobile terminal includes:
carrying out re-grouping on the GPS data of the mobile terminal in the predetermined range of the longitude and latitude coordinates according to predetermined time division rules, wherein each of the predetermined time division rules comprises a predetermined interval and a predetermined time period;
counting the number of the mobile terminal GPS data in each group;
and calculating the average value and/or the sum value of the number of the GPS data of the mobile terminal in each group of the preset time division rule, and taking the average value and/or the sum value as the flow data in the preset range of the longitude and latitude coordinates under the preset time division rule.
Further, the offline advertisement delivery management method further comprises:
acquiring a crowd image of the user in the preset range of the longitude and latitude coordinates from the online advertisement putting platform; or acquiring the behavior data of the user in the preset range of the longitude and latitude coordinates from the online advertisement putting platform, and determining the crowd image of the user according to the behavior data of the user in the preset range of the longitude and latitude coordinates;
and outputting the corresponding crowd portrait when outputting the position information of the advertisement resource and the corresponding flow data.
Further, the behavior data of the user includes: mobile terminal identification, advertisement putting source APP.
Further, the offline advertisement delivery management method further comprises:
receiving offline advertisement resources, advertisement delivery and advertisement delivery requirements to be delivered, which are sent by an advertiser;
and sending the delivered advertisements and the delivery requirements to the offline advertisement resources to be delivered so as to enable the offline advertisement resources to play the delivered advertisements according to the delivery requirements.
The second aspect of the present invention also provides an advertisement placement management apparatus, including:
the receiving module is used for acquiring the position information of the offline advertisement resources;
the acquisition module is used for acquiring a plurality of pieces of mobile terminal GPS data from the online advertisement putting platform;
the determining module is used for determining flow data corresponding to the position information of the offline advertising resources according to the GPS data of the mobile terminal;
and the output module is used for outputting the position information of the off-line advertisement resources and the corresponding flow data so as to enable an advertiser to determine the off-line advertisement resources according to the flow data.
The third aspect of the present invention further provides an advertisement delivery management system, which includes an advertisement delivery management device, an online advertisement delivery platform, an advertiser client, and a user terminal;
the advertisement putting management device is used for receiving the position information of the offline advertisement resource sent by the user terminal; acquiring a plurality of pieces of mobile terminal GPS data from the online advertisement putting platform; determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal; and outputting the position information of the offline advertisement resources and the corresponding flow data to the client of the advertiser, so that the advertiser can determine the offline advertisement resources according to the flow data.
A fourth aspect of the present invention provides a computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the following steps when executing the computer program:
acquiring position information of offline advertisement resources;
acquiring a plurality of pieces of mobile terminal GPS data from an online advertisement putting platform;
determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal;
and outputting the position information of the offline advertisement resources and the corresponding flow data so that an advertiser can determine the offline advertisement resources according to the flow data.
A fifth aspect of the present invention provides a computer readable storage medium storing an executable computer program which, when executed by a processor, performs the steps of:
acquiring position information of offline advertisement resources;
acquiring a plurality of pieces of mobile terminal GPS data from an online advertisement putting platform;
determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal;
and outputting the position information of the offline advertisement resources and the corresponding flow data so that an advertiser can determine the offline advertisement resources according to the flow data.
The offline advertisement delivery management method, device and system provided by the invention can realize centralized management of offline advertisement resources, and can provide quantitative data (flow data which can reflect the number of people passing by the offline advertisement resources) of the offline advertisement resources, so that an advertiser can evaluate delivery effects according to the flow data, and further accurately determine the offline advertisement resources.
In order to make the aforementioned and other objects, features and advantages of the invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
FIG. 1 illustrates a flow diagram of a method for offline advertisement placement management in accordance with an embodiment of the present invention;
FIG. 2 shows a flow chart of a traffic data determination process of an embodiment of the invention;
FIG. 3 illustrates a flow diagram of a method for offline advertisement placement management in accordance with an embodiment of the present invention;
FIG. 4 illustrates a flow diagram of a method for offline advertisement placement management in accordance with an embodiment of the present invention;
FIG. 5 illustrates a flow chart of a method for offline advertisement placement management in accordance with an embodiment of the present invention;
fig. 6 is a block diagram showing an advertisement placement management apparatus according to an embodiment of the present invention;
fig. 7 shows a constitutional diagram of an advertisement placement management system of the embodiment of the present invention;
fig. 8 shows a configuration diagram of a computer apparatus of an embodiment of the present invention.
Detailed Description
In order to make the technical features and effects of the invention more obvious, the technical solution of the invention is further described below with reference to the accompanying drawings, the invention can also be described or implemented by other different specific examples, and any equivalent changes made by those skilled in the art within the scope of the claims are within the scope of the invention.
In the description herein, references to the description of the term "an embodiment," "a particular embodiment," "some embodiments," "for example," or "some embodiments," etc., mean that a particular feature, structure, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. The sequence of steps involved in the various embodiments is provided to schematically illustrate the practice of the invention, and the sequence of steps is not limited and can be suitably adjusted as desired.
The off-line advertising resources are devices, equipment or media with advertising functions, such as bus station boards, advertising boards, vehicle bodies and the like. The advertiser in the invention refers to a merchant user with advertisement putting requirements. The online advertisement delivery platform refers to a platform for providing online advertisement delivery, such as a multi-alliance platform, a hundred-degree alliance platform, and the like.
As shown in fig. 1, fig. 1 is a flowchart of an offline advertisement placement management method according to an embodiment of the present invention. The embodiment can realize centralized management of the offline advertisement resources and provide quantitative data (flow data) of the offline advertisement resources, so that an advertiser can evaluate the delivery effect according to the flow data (the larger the flow data is, the better the delivery effect is), and further the offline advertisement resources are accurately determined. The offline advertisement delivery management method according to this embodiment may be implemented by an advertisement delivery management device (platform) installed in a computer device, and specifically, the offline advertisement delivery management method includes:
step S110, position information of the offline advertisement resource is obtained. Specifically, the location information of the offline advertisement resource is the location described by the text, for example, 12 th of the eternal avenue in the Toyobo area in Beijing, and is uploaded by the resource party or the agent party of the offline advertisement resource through a text import or interface import manner.
And step S120, acquiring a plurality of pieces of mobile terminal GPS data from the online advertisement putting platform. In detail, the mobile terminal GPS data is generated when the mobile terminal accesses the APP maintained by the online advertisement delivery platform, and includes, but is not limited to, a mobile terminal identifier, a longitude and latitude, and a time point, wherein the mobile terminal identifier is, for example, MD5(IMEI) and is used for uniquely representing the mobile terminal, the longitude and latitude are used for locating the position of the mobile terminal, and the time point is used for indicating the time when the mobile terminal accesses the advertisement. In a specific implementation, the GPS data of the mobile terminal may further include an ip address.
Step S130, determining the flow data corresponding to the position information of the offline advertising resource according to the GPS data of the mobile terminal. In detail, the traffic data is a quantization data for quantizing the number of the crowd corresponding to the offline advertisement resource.
Step S140, outputting the position information of the off-line advertisement resource and the corresponding traffic data, so that the advertiser can determine the off-line advertisement resource according to the traffic data. In general, in order to improve the advertisement delivery effect, an advertiser often selects an offline advertisement resource with large traffic data to deliver an advertisement. In specific implementation, the step may be triggered by the advertiser, or the location information of the offline advertisement resource and the corresponding traffic data may be automatically output to the advertiser client, which is not limited in the present invention.
In some embodiments of the present invention, as shown in fig. 2, the step S130 of determining traffic data corresponding to the location information of the offline advertising resource according to the GPS data of the mobile terminal further includes:
step S131, converting the position information of the offline advertising resources into longitude and latitude coordinates. In the specific implementation, the position information of the offline advertising resources is converted into longitude and latitude coordinates through the API relevant to the POI position information system in combination with a Gade map, a Baidu map and the like, and the specific method for converting the position information into the longitude and latitude coordinates is not limited by the invention.
Step S132, determining the traffic data in the predetermined range of the longitude and latitude coordinates according to the GPS data of the mobile terminal, wherein the traffic data is the traffic data corresponding to the position information of the offline advertising resource. The predetermined range is, for example, plus or minus 0.001 degree latitude and longitude, which is not specifically limited in the present invention.
The step S132 of determining the traffic data within the predetermined latitude and longitude coordinate range according to the GPS data of the mobile terminal includes:
step S1321, grouping the GPS data of the mobile terminal in the predetermined range of the longitude and latitude coordinates according to a predetermined time division rule, wherein the predetermined time division rule comprises a plurality of rules, each rule comprises a predetermined interval and a predetermined time period, the time interval is, for example, quarterly, monthly, weekly, weekday, weekly weekend and daily, the predetermined time period is, for example, 7:00-9:00, 11:00-13:00, 16:00-19:00 and 20:00-22:00, and the predetermined interval and the predetermined time period are not specifically limited. The predetermined time period for each predetermined interval is a group, for example, 7:00-9:00 on 6 days of 7 months, 7:00-9:00 on 8 days of 7 months are two groups.
Step S1322 is to count the number of pieces of the mobile terminal GPS data in each group.
Step S1323, calculating an average value and/or an addition value of the number of the GPS data of the mobile terminal in each group of the preset time division rule, and taking the average value and/or the addition value as the traffic data in the preset range of the longitude and latitude coordinates under the preset time division rule.
In some embodiments of the present invention, as shown in fig. 3, the offline advertisement delivery management method further includes:
and step S151, acquiring the crowd image of the user in the preset range of the longitude and latitude coordinates from the online advertisement putting platform.
In step S140, when the position information of the advertisement resource and the corresponding traffic data are outputted, the corresponding crowd figure is outputted.
By outputting the crowd images of the users in the preset range of the longitude and latitude coordinates of the advertisement resources, the advertiser can accurately determine the advertisement resources and the delivery requirements under the line according to the crowd images and the traffic data.
In some embodiments of the present invention, as shown in fig. 4, the offline advertisement delivery management method further includes:
step S152, acquiring the behavior data of the user in the predetermined latitude and longitude coordinate range from the online advertisement putting platform, and determining the crowd portrait of the user according to the behavior data of the user in the predetermined latitude and longitude coordinate range. In detail, the behavior data of the user includes: the method comprises the steps of mobile terminal identification, advertisement putting and advertisement source APP putting, wherein the crowd picture of a user comprises commodities which are interesting to the user, user purchasing ability, user working attributes and the like. In specific implementation, reference may be made to the existing method for determining the crowd portraits of the user according to the behavior data of the user, and the specific determination method for the crowd portraits of the user is not limited in the present invention.
In step S140, when the position information of the advertisement resource and the corresponding traffic data are outputted, the corresponding crowd figure is outputted.
In some embodiments of the present invention, as shown in fig. 5, the offline advertisement delivery management method further includes:
step S160, receiving the advertisement resource to be released, the released advertisement and the releasing demand sent by the advertiser. In detail, the release demand includes, but is not limited to, a release time requirement, a release frequency requirement, and the like.
And step S170, sending the delivered advertisements and the delivery requirements to the offline advertisement resources to be delivered so that the offline advertisement resources play the delivered advertisements according to the delivery requirements.
Based on the same inventive concept, an advertisement delivery management device is further provided in the embodiments of the present invention, as described in the following embodiments. Because the principle of solving the problems of the device is similar to that of the offline advertisement delivery management method, the implementation of the device can refer to the implementation of the offline advertisement delivery management method, and repeated parts are not described again. Specifically, as shown in fig. 6, the advertisement placement management device includes:
the receiving module 610 is configured to obtain location information of the offline advertisement resource.
An obtaining module 620, configured to obtain multiple pieces of mobile terminal GPS data from an online advertisement delivery platform, where the mobile terminal GPS data at least includes: mobile terminal identification, longitude and latitude, and time point.
A determining module 630, configured to determine traffic data corresponding to the location information of the offline advertisement resource according to the GPS data of the mobile terminal. In detail, the process of determining, by the determining module 630, traffic data corresponding to the location information of the offline advertisement resource includes: converting the position information of the offline advertising resources into longitude and latitude coordinates; grouping the GPS data of the mobile terminal in a predetermined range of longitude and latitude coordinates according to a predetermined time division rule, wherein each of the predetermined time division rule comprises a predetermined interval and a predetermined time period; counting the number of the mobile terminal GPS data in each group; and calculating the average value and/or the sum value of the number of the GPS data of the mobile terminal in each group of the preset time division rule, and taking the average value and/or the sum value as the flow data in the preset range of the longitude and latitude coordinates under the preset time division rule.
The output module 640 is configured to output the position information of the offline advertisement resource and corresponding traffic data, so that an advertiser determines the offline advertisement resource and an advertisement delivery demand according to the traffic data.
In some embodiments of the present invention, the obtaining module 620 is further configured to obtain the crowd images of the users in the predetermined range of the longitude and latitude coordinates from the online advertisement delivery platform; or acquiring the behavior data of the user in the preset range of the longitude and latitude coordinates from the online advertisement putting platform, and determining the crowd portrait of the user according to the behavior data of the user in the preset range of the longitude and latitude coordinates.
The output module 640 is further configured to output the corresponding people portrait when outputting the location information of the advertisement resource and the corresponding traffic data.
In some embodiments of the present invention, the receiving module 610 is further configured to receive offline advertisement resources to be delivered, delivered advertisements, and delivery requirements sent by an advertiser. The output module 640 is used for sending the delivered advertisements and delivery requirements to the offline advertisement resources to be delivered.
Fig. 7 is a block diagram of an advertisement placement management system according to an embodiment of the present invention, as shown in fig. 7. Specifically, the advertisement delivery management system includes: an advertisement delivery management device 710, an online advertisement delivery platform 720, an advertiser client 730, and a user terminal 740.
The advertisement putting management device 710 is connected with the user terminal 740 and is used for receiving the position information of the offline advertisement resource sent by the user terminal; acquiring a plurality of pieces of mobile terminal GPS data from the online advertisement delivery platform 720; determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal; the position information of the offline advertisement resource and the corresponding traffic data are output to the advertiser client 730, so that the advertiser can determine the offline advertisement resource according to the traffic data.
Fig. 8 is a block diagram of a computer device for advertisement delivery according to an embodiment of the present invention, as shown in fig. 8. Specifically, the computer device includes: a memory 810, a processor 820, and a computer program stored on the memory and executable on the processor, the computer program when executed by the processor 820 performs the steps of:
acquiring position information of offline advertisement resources;
acquiring a plurality of pieces of mobile terminal GPS data from an online advertisement putting platform;
determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal;
and outputting the position information of the offline advertisement resources and the corresponding flow data so that an advertiser can determine the offline advertisement resources according to the flow data.
In specific implementation, the computer device further includes: an input/output device 830, and a communication device 840 such as a network connection. The invention is not limited to the components specifically included in the computer device.
In some embodiments of the invention, there is also provided a computer readable storage medium storing an executable computer program which, when executed by a processor, performs the steps of:
acquiring position information of offline advertisement resources;
acquiring a plurality of pieces of mobile terminal GPS data from an online advertisement putting platform;
determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal;
and outputting the position information of the offline advertisement resources and the corresponding flow data so that an advertiser can determine the offline advertisement resources according to the flow data.
The offline advertisement delivery management method, device and system provided by the invention can realize centralized management of offline advertisement resources and can provide quantitative data (flow data) of the offline advertisement resources, so that an advertiser can evaluate delivery effects according to the flow data, and further accurately determine the offline advertisement resources.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above description is only for the purpose of illustrating the present invention, and any person skilled in the art can modify and change the above embodiments without departing from the spirit and scope of the present invention. Therefore, the scope of the claims should be accorded the full scope of the claims.
Claims (10)
1. An offline advertisement delivery management method is characterized by comprising the following steps:
acquiring position information of offline advertisement resources;
acquiring a plurality of pieces of mobile terminal GPS data from an online advertisement putting platform;
determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal;
and outputting the position information of the offline advertisement resources and the corresponding flow data so that an advertiser can determine the offline advertisement resources according to the flow data.
2. The offline advertising management method according to claim 1, wherein said mobile terminal GPS data at least comprises: mobile terminal identification, longitude and latitude and time point;
the process of determining the flow data corresponding to the position information of the offline advertising resource according to the GPS data of the mobile terminal comprises the following steps:
converting the position information of the offline advertising resources into longitude and latitude coordinates;
and determining the traffic data within the preset range of the longitude and latitude coordinates according to the GPS data of the mobile terminal, wherein the traffic data is the traffic data corresponding to the position information of the offline advertising resource.
3. The offline advertising management method according to claim 2, wherein the process of determining the traffic data within the predetermined range of latitude and longitude coordinates based on the GPS data of the mobile terminal comprises:
carrying out re-grouping on the GPS data of the mobile terminal in the predetermined range of the longitude and latitude coordinates according to predetermined time division rules, wherein each of the predetermined time division rules comprises a predetermined interval and a predetermined time period;
counting the number of the mobile terminal GPS data in each group;
and calculating the average value and/or the sum value of the number of the GPS data of the mobile terminal in each group of the preset time division rule, and taking the average value and/or the sum value as the flow data in the preset range of the longitude and latitude coordinates under the preset time division rule.
4. The offline advertising management method according to claim 2, further comprising:
acquiring a crowd image of the user in the preset range of the longitude and latitude coordinates from the online advertisement putting platform; or acquiring the behavior data of the user in the preset range of the longitude and latitude coordinates from the online advertisement putting platform, and determining the crowd image of the user according to the behavior data of the user in the preset range of the longitude and latitude coordinates;
and outputting the corresponding crowd portrait when outputting the position information of the advertisement resource and the corresponding flow data.
5. The offline advertising management method according to claim 4, wherein the behavior data of the user includes: mobile terminal identification, advertisement putting source APP.
6. The offline advertising management method according to claim 1, further comprising:
receiving offline advertisement resources, advertisement delivery and advertisement delivery requirements to be delivered, which are sent by an advertiser;
and sending the delivered advertisements and the delivery requirements to the offline advertisement resources to be delivered so as to enable the offline advertisement resources to be delivered to play the delivered advertisements according to the delivery requirements.
7. An advertisement placement management device, comprising:
the receiving module is used for acquiring the position information of the offline advertisement resources;
the acquisition module is used for acquiring a plurality of pieces of mobile terminal GPS data from the online advertisement putting platform;
the determining module is used for determining flow data corresponding to the position information of the offline advertising resources according to the GPS data of the mobile terminal;
and the output module is used for outputting the position information of the off-line advertisement resources and the corresponding flow data so as to enable an advertiser to determine the off-line advertisement resources according to the flow data.
8. An advertisement putting management system is characterized by comprising an advertisement putting management device, an online advertisement putting platform, an advertisement host client and a user terminal;
the advertisement putting management device is used for receiving the position information of the offline advertisement resource sent by the user terminal; acquiring a plurality of pieces of mobile terminal GPS data from the online advertisement putting platform; determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal; and outputting the position information of the offline advertisement resources and the corresponding flow data to the client of the advertiser, so that the advertiser can determine the offline advertisement resources according to the flow data.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the computer program implements the steps of:
acquiring position information of offline advertisement resources;
acquiring a plurality of pieces of mobile terminal GPS data from an online advertisement putting platform;
determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal;
and outputting the position information of the offline advertisement resources and the corresponding flow data so that an advertiser can determine the offline advertisement resources according to the flow data.
10. A computer-readable storage medium, wherein the computer-readable storage medium stores an executing computer program, which when executed by a processor, performs the steps of:
acquiring position information of offline advertisement resources;
acquiring a plurality of pieces of mobile terminal GPS data from an online advertisement putting platform;
determining flow data corresponding to the position information of the offline advertisement resource according to the GPS data of the mobile terminal;
and outputting the position information of the offline advertisement resources and the corresponding flow data so that an advertiser can determine the offline advertisement resources according to the flow data.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811066907.2A CN110895765A (en) | 2018-09-13 | 2018-09-13 | Offline advertisement delivery management method, device and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811066907.2A CN110895765A (en) | 2018-09-13 | 2018-09-13 | Offline advertisement delivery management method, device and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110895765A true CN110895765A (en) | 2020-03-20 |
Family
ID=69785197
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811066907.2A Pending CN110895765A (en) | 2018-09-13 | 2018-09-13 | Offline advertisement delivery management method, device and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110895765A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111899053A (en) * | 2020-07-29 | 2020-11-06 | 海南中金德航科技股份有限公司 | Online and offline advertisement management system for merchants |
| CN112561589A (en) * | 2020-12-18 | 2021-03-26 | 成都新潮传媒集团有限公司 | Advertisement putting method, device and storage medium |
| CN113240452A (en) * | 2021-04-13 | 2021-08-10 | 广东优众传媒有限公司 | Method, device, system and storage medium for managing banister advertisement media resources |
| CN113822690A (en) * | 2020-10-19 | 2021-12-21 | 北京沃东天骏信息技术有限公司 | Advertisement conversion amount determining method and device and related equipment |
| CN115471256A (en) * | 2022-09-01 | 2022-12-13 | 深圳掌屿软件有限公司 | Advertisement putting method, device, equipment and storage medium |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104093167A (en) * | 2014-07-29 | 2014-10-08 | 中国联合网络通信集团有限公司 | Advertising information pushing method, base station and operator server |
| CN104574005A (en) * | 2015-02-15 | 2015-04-29 | 蔡耿新 | Advertisement display management system integrating augmented reality, somatic sense and green screening technology and advertisement display management method integrating augmented reality, somatic sense and green screening technology |
| CN105976216A (en) * | 2016-06-30 | 2016-09-28 | 腾讯科技（深圳）有限公司 | Advertising effect evaluation method, advertisement injecting method and device |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
| CN106844150A (en) * | 2016-12-30 | 2017-06-13 | 晶赞广告（上海）有限公司 | Flow rate testing methods, device and mobile terminal for mobile terminal |
| CN107622422A (en) * | 2017-09-30 | 2018-01-23 | 广东博媒广告传播有限公司 | A kind of out-of-home media B2B cloud service platforms |
-
2018
- 2018-09-13 CN CN201811066907.2A patent/CN110895765A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104093167A (en) * | 2014-07-29 | 2014-10-08 | 中国联合网络通信集团有限公司 | Advertising information pushing method, base station and operator server |
| CN104574005A (en) * | 2015-02-15 | 2015-04-29 | 蔡耿新 | Advertisement display management system integrating augmented reality, somatic sense and green screening technology and advertisement display management method integrating augmented reality, somatic sense and green screening technology |
| CN105976216A (en) * | 2016-06-30 | 2016-09-28 | 腾讯科技（深圳）有限公司 | Advertising effect evaluation method, advertisement injecting method and device |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
| CN106844150A (en) * | 2016-12-30 | 2017-06-13 | 晶赞广告（上海）有限公司 | Flow rate testing methods, device and mobile terminal for mobile terminal |
| CN107622422A (en) * | 2017-09-30 | 2018-01-23 | 广东博媒广告传播有限公司 | A kind of out-of-home media B2B cloud service platforms |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111899053A (en) * | 2020-07-29 | 2020-11-06 | 海南中金德航科技股份有限公司 | Online and offline advertisement management system for merchants |
| CN113822690A (en) * | 2020-10-19 | 2021-12-21 | 北京沃东天骏信息技术有限公司 | Advertisement conversion amount determining method and device and related equipment |
| CN112561589A (en) * | 2020-12-18 | 2021-03-26 | 成都新潮传媒集团有限公司 | Advertisement putting method, device and storage medium |
| CN112561589B (en) * | 2020-12-18 | 2023-01-10 | 成都屏盟科技有限公司 | Advertisement delivery method, device and storage medium |
| CN113240452A (en) * | 2021-04-13 | 2021-08-10 | 广东优众传媒有限公司 | Method, device, system and storage medium for managing banister advertisement media resources |
| CN115471256A (en) * | 2022-09-01 | 2022-12-13 | 深圳掌屿软件有限公司 | Advertisement putting method, device, equipment and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN110895765A (en) | Offline advertisement delivery management method, device and system | |
| CN109559147B (en) | Advertisement traffic prediction method, device, server and readable storage medium | |
| CN104572840B (en) | A kind of method and apparatus for providing PUSH message | |
| US8626818B2 (en) | System and method for generating user contexts for targeted advertising | |
| CN104426972B (en) | Terminal location sharing method and device | |
| CN108388611B (en) | House source information display method and server | |
| CN110618982B (en) | Multi-source heterogeneous data processing method, device, medium and electronic equipment | |
| CN109544015B (en) | Task allocation method based on data processing and related equipment | |
| CN110677267B (en) | Information processing method and device | |
| CN105245570A (en) | APP sharing mode | |
| CN112559663A (en) | POI data processing method, device, equipment, storage medium and program product | |
| CN111311193B (en) | Method and device for configuring public service resources | |
| CN110827087B (en) | Virtual article distribution method and device, electronic equipment and storage medium | |
| CN109087089B (en) | Payment method, payment device and terminal equipment | |
| CN108291954A (en) | The establishment system and its control method of wave condition map | |
| CN110580637A (en) | advertisement putting method, demander platform and computer storage medium | |
| CN110740418A (en) | Method and device for generating user visit information | |
| CN110557661B (en) | Method, device, equipment and medium for determining delivery grade | |
| Manan et al. | Application Design for Food and Beverage Online Delivery System Based of Android Framework | |
| CN109997127A (en) | Logic section data processing system | |
| CN113194109A (en) | Method and device for pushing information | |
| CN111461779A (en) | Map information processing method and device, readable storage medium and electronic equipment | |
| CN108234471B (en) | Group entry verification method, group entry verification device, computer device and computer-readable storage medium | |
| CN111178846A (en) | Workflow file generation method, device, equipment and storage medium | |
| CN108009247B (en) | Information pushing method and device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20200320 |
|
| WD01 | Invention patent application deemed withdrawn after publication |