CN112418923B - Advertisement putting method, system and readable storage medium - Google Patents
Advertisement putting method, system and readable storage medium Download PDFInfo
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- CN112418923B CN112418923B CN202011282453.XA CN202011282453A CN112418923B CN 112418923 B CN112418923 B CN 112418923B CN 202011282453 A CN202011282453 A CN 202011282453A CN 112418923 B CN112418923 B CN 112418923B
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
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Abstract
The invention discloses an advertisement putting method, which comprises the following steps: acquiring terminal information uploaded by a traffic master; receiving an advertisement putting instruction triggered by an advertiser according to the terminal information, and calculating advertisement putting cost according to the advertisement putting instruction; if the advertisement delivery cost is detected to be paid, responding to the advertisement delivery instruction, and delivering advertisement information required to be delivered by an advertiser to the target terminal for playing through a set top box connected with the target terminal, wherein the target terminal corresponds to the advertisement delivery instruction and is used for playing the advertisement information delivered by the advertiser. The invention also discloses an advertisement putting system and a computer readable storage medium. The terminal information is uploaded independently by the traffic master, and the advertisement master triggers the advertisement putting instruction independently, so that advertisement putting is more flexible, the target terminal plays the put advertisement information by controlling the set top box, advertisements can be put anytime and anywhere, and the advertisement putting effect is improved.
Description
Technical Field
The present invention relates to the field of advertisement technologies, and in particular, to an advertisement delivery method, system, device, and readable storage medium.
Background
With the application and popularization of digital multimedia technology, more and more application occasions can see advertisements put by advertisers, and propaganda and popularization of products are carried out.
However, the current advertising methods mainly have two forms: one is to fully utilize the existing display terminal of the traffic owner to search for advertiser cooperation to put advertisements; the other is that the advertiser provides a display terminal (such as an advertiser, an LED display screen or a television, etc.) to put own advertisements. The former does not need the advertiser to provide a display terminal, but because the price is high and the information of the sponsor is needed to be obtained through a multiparty channel, a great deal of time cost and economic cost are generally required to be consumed to establish cooperation between the flow rate host and the advertiser; and the latter not only needs the advertiser to provide the display terminal to establish the advertisement publishing network, but also has the advantages of site renting, equipment construction and maintenance, and also needs to consume a great deal of investment. Therefore, not all people can throw advertisements, the existing display terminal can be idled, and the advertisement requirements of a large number of advertisers can not be met, so that the advertisement throwing effect is affected.
Disclosure of Invention
The invention mainly aims to provide an advertisement putting method, an advertisement putting system and a readable storage medium, and aims to solve the problems that in the prior art, advertisement putting is not carried out by people, the idling of the existing display terminal is easy to cause, and the advertisement requirements of a large number of advertisers are not satisfied, so that the advertisement putting effect is influenced.
In order to achieve the above object, the present invention provides an advertisement delivery method, which includes the following steps: acquiring terminal information uploaded by a traffic master; receiving an advertisement putting instruction triggered by an advertiser according to the terminal information, and calculating advertisement putting cost according to the advertisement putting instruction; if the advertisement delivery cost is detected to be paid, responding to the advertisement delivery instruction, and delivering advertisement information required to be delivered by an advertiser to the target terminal for playing through a set top box connected with the target terminal, wherein the target terminal corresponds to the advertisement delivery instruction and is used for playing the advertisement information delivered by the advertiser.
In addition, in order to achieve the above object, the present invention also provides an advertisement delivery system, which includes a memory, a processor, and an advertisement delivery program stored on the processor and executable on the processor, wherein the processor implements the steps of the advertisement delivery method as described above when executing the advertisement delivery program.
In addition, in order to achieve the above object, the present invention also provides a computer-readable storage medium having stored thereon an advertisement delivery program which, when executed by a processor, implements the steps of the advertisement delivery method as described above.
According to the embodiment of the invention, the traffic owner automatically uploads the terminal information, the advertiser automatically triggers the mode of the advertisement putting instruction to put advertisement information, and information sharing between the traffic owner and the advertiser is realized, so that the traffic owner can realize increased income by only providing a set top box for a display terminal, the idle display terminal of the traffic owner can be realized, the advertiser can quickly find out the traffic owner capable of cooperating based on the shared terminal information to realize advertisement putting, a display screen is not required to be provided, a large amount of time and funds are not required to be input, the time cost and economic cost of the advertiser are saved, the advertisement putting requirements of different advertisers are further met, and the advertisement putting effect is improved.
Drawings
FIG. 1 is a schematic diagram of an advertisement delivery system in a hardware operating environment according to an embodiment of the present invention;
FIG. 2 is a flow chart of an exemplary embodiment of an advertising method of the present invention;
FIG. 3 is a flow chart of another exemplary embodiment of an advertising method of the present invention;
FIG. 4 is a flow chart of yet another exemplary embodiment of an advertising method of the present invention;
FIG. 5 is a flow chart of another exemplary embodiment of an advertisement delivery method according to the present invention.
The achievement of the objects, functional features and advantages of the present invention will be further described with reference to the accompanying drawings, in conjunction with the embodiments.
Detailed Description
It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
The main solution of the invention is as follows: acquiring terminal information uploaded by a traffic master; receiving an advertisement putting instruction triggered by an advertiser according to the terminal information, and calculating advertisement putting cost according to the advertisement putting instruction; if the advertisement delivery cost is detected to be paid, responding to the advertisement delivery instruction, and delivering advertisement information required to be delivered by an advertiser to the target terminal for playing through a set top box connected with the target terminal, wherein the target terminal corresponds to the advertisement delivery instruction and is used for playing the advertisement information delivered by the advertiser.
In the current advertisement putting method, due to the reasons that information cannot be shared in real time, advertisement putting cost is high and the like, people can not put advertisements, so that the existing display terminal is idle, and the advertisement requirements of a large number of advertisers cannot be met, so that the advertisement putting effect is influenced. Therefore, the invention provides an advertisement putting method, red copper and a computer readable storage medium, which are characterized in that through acquiring terminal information uploaded by a traffic host, an advertisement putting instruction triggered by the traffic host according to the terminal information is received, advertisement putting cost is calculated according to the advertisement putting instruction, then when the advertisement putting cost is detected to be paid, the advertisement information required to be put by the advertisement host is put to a target terminal for playing through a set top box connected with the target terminal, wherein the target terminal corresponds to the advertisement putting instruction and is used for playing the advertisement information put by the advertisement host, so that the situation that the traffic host and the advertisement host cannot realize real-time sharing of the terminal information, thereby not timely putting the advertisement, consuming a large amount of time and capital cost of the advertisement host is required, and the idle display terminal of the traffic host cannot be fully utilized is avoided. That is, the terminal information is uploaded independently by the flow master, and the advertisement master triggers the advertisement putting instruction independently, so that the advertisement putting requirements of different advertisers can be met, the flexible putting of advertisements is realized, the idle resources of the flow master can be utilized to realize the increase of income, and the advertisement putting effect is greatly improved.
Referring to fig. 1, fig. 1 is a schematic diagram of an advertisement delivery system in a hardware running environment according to an embodiment of the present invention.
As shown in fig. 1, the advertisement delivery system may include: a communication bus 1002, a processor 1001, such as a CPU, a user interface 1003, a network interface 1004, a memory 1005. Wherein the communication bus 1002 is used to enable connected communication between these components. The user interface 1003 may include a Display, an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may further include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a stable memory (non-volatile memory), such as a disk memory. The memory 1005 may also optionally be a storage device separate from the processor 1001 described above.
It will be appreciated by those skilled in the art that the advertising system architecture shown in FIG. 1 is not limiting of the advertising system and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.
In the advertisement delivery system shown in fig. 1, the network interface 1004 is mainly used for connecting to a background server and performing data communication with the background server; the user interface 1003 is mainly used for connecting a client (user side) and performing data communication with the client; and the processor 1001 may be configured to call the advertisement delivery program stored in the memory 1005 and perform the following operations:
Acquiring terminal information uploaded by a traffic master;
Receiving an advertisement putting instruction triggered by an advertiser according to the terminal information, and calculating advertisement putting cost according to the advertisement putting instruction;
If the advertisement delivery cost is detected to be paid, responding to the advertisement delivery instruction, and delivering advertisement information required to be delivered by an advertiser to the target terminal for playing through a set top box connected with the target terminal, wherein the target terminal corresponds to the advertisement delivery instruction and is used for playing the advertisement information delivered by the advertiser.
Optionally, before the step of receiving the advertisement delivery instruction triggered by the advertiser according to the terminal information, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
Receiving advertisement information uploaded by an advertiser and scene information corresponding to the advertisement information;
Searching an advertisement terminal with terminal information matched with the scene information according to the terminal information, and displaying the terminal information of the advertisement terminal;
Receiving a confirmation operation triggered by an advertiser based on terminal information of the advertising terminal;
and executing the confirmation operation to confirm the target terminal from the advertisement terminals, and displaying the terminal information of the target terminal so that an advertiser can trigger an advertisement putting instruction according to the terminal information of the target terminal and the advertisement information.
Alternatively, after the step of performing the confirmation operation to confirm a target terminal from the advertisement terminals and displaying terminal information of the target terminal, the processor 1001 may call an advertisement delivery program stored in the memory 1005 and further perform the following operations:
Receiving advertisement putting information input by an advertiser, wherein the advertisement putting information is input by the advertiser based on terminal information of the target terminal and comprises putting quantity information and playing time information of the advertisement information;
And after the advertisement putting information is associated with the advertisement information and the terminal information of the target terminal, generating an advertisement putting instruction.
Optionally, the processor 1001 invokes an advertisement delivery program stored in the memory 1005 and performs the following operations:
determining the position information of the target terminal, and the playing time information and the throwing quantity information of the advertisement information corresponding to the target terminal according to the advertisement throwing instruction;
determining advertisement delivery charging rules according to the position information, the playing time information and the delivery quantity information;
and calculating the advertisement delivery cost according to the determined advertisement delivery charging rule.
Optionally, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
before reaching the playing time, sending the advertisement information corresponding to the target terminal to the set top box;
And the set top box puts the advertisement information into the target terminal for playing according to the playing time information.
Optionally, before the step of playing the advertisement information to the target terminal according to the playing time information by the set top box, the processor 1001 may call an advertisement playing program stored in the memory 1005, and further perform the following operations:
If the advertisement information and the video information with the same playing time exist, determining the priority of the advertisement information and the video information;
and if the priority of the advertisement information is higher than that of the video information, executing the step of playing the advertisement information to the target terminal by the set top box according to the playing time information.
Optionally, when the advertisement information required to be delivered by the advertiser is delivered to the target terminal for playing through the set top box connected to the target terminal, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
the method comprises the steps that playing state information when the target terminal plays the advertisement information is obtained, wherein the playing state information comprises display state information, sound state information and network state information;
Determining whether the target terminal normally plays the advertisement information according to the play state information;
If the advertisement is not normally played, returning the advertisement delivery fee to a payment account of an advertiser according to the payment path of the advertisement delivery fee;
and if the advertisement information is normally played, when the advertisement information is played, issuing the advertisement delivery fee to a transaction account preset by a flow master.
Optionally, when the advertisement information required to be delivered by the advertiser is delivered to the target terminal for playing through the set top box connected to the target terminal, the processor 1001 may call the advertisement delivery program stored in the memory 1005, and further perform the following operations:
receiving feedback information based on the target terminal when the advertisement information is played, so as to feed back abnormal playing information of the target terminal;
if the feedback information passes the audit, acquiring user information and rewarding information corresponding to the feedback information;
and executing rewarding operation on the user providing the feedback information according to the user information and the rewarding information.
Referring to fig. 2, fig. 2 is a flowchart of an exemplary embodiment of an advertisement delivery method according to the present invention, in this embodiment, the advertisement delivery method includes the following steps:
Step S10: acquiring terminal information uploaded by a traffic master;
Because the existing advertisement delivery scheme needs to consume a great deal of time cost and fund investment, people do not need to deliver advertisements, so in order to reduce the time cost and economic cost of the investment required by advertisement delivery and improve the advertisement delivery effect, the embodiment provides an advertisement delivery method, so that an advertiser can rapidly and flexibly realize advertisement delivery, people can become the advertiser or the flow owner, and idle resources in various application scenes can be fully utilized, wherein the application scenes suitable for the advertisement delivery method can comprise: scenes in which a display terminal is installed in a restaurant, a square, a hospital, a vehicle, a toilet, or the like.
Specifically, the embodiment develops an application program for implementing advertisement delivery between a traffic host and an advertiser, which is hereinafter referred to as an advertisement delivery platform. The advertisement delivery platform can be installed on an intelligent terminal, such as a mobile phone, a computer, a television or a tablet computer and the like, which has a control function. After registering and logging in the advertisement delivery platform, the traffic master can upload terminal information of a display terminal for the advertisement delivery of the advertiser in the advertisement delivery platform through operating the intelligent terminal. The traffic owner particularly refers to a user group capable of providing a display terminal to play advertisements put by advertisers through the provided display terminal, such as a restaurant boss provided with a television, a transportation company to which a bus provided with a display screen belongs, and the like; advertisers particularly refer to groups of users who need to deliver advertisements, such as advertising companies, network owners, or other users who need to communicate information to other users via advertisements; the display terminal for the advertiser to put advertisement especially refers to a terminal device (one display terminal corresponds to one set top box) which is provided with a set top box matched with the advertisement putting platform and has a display function, and the advertisement putting platform can put advertisement to the display terminal through the set top box, and can be a television, an advertisement machine or an intelligent large screen; the terminal information uploaded by the flow master can comprise identification information (such as a serial number or an IP address) of a display terminal, environment information and position information of the display terminal, time information of advertisements which can be put on the display terminal, charging standards corresponding to different putting times and the like, wherein the environment information can be image information acquired by the flow master by using an image acquisition device (such as a camera) of the intelligent terminal, and the image information comprises video data in a 360-degree range of the environment of the terminal; the position information can be fed back to the advertisement delivery platform through the set top box after being acquired by the positioning module of the set top box or the positioning module of the display terminal; the time information and the charging standard can be set by the flow main user definition and can also be set by the platform uniformly.
Thus, after the traffic master uploads the terminal information, the advertisement delivery platform can acquire the terminal information uploaded by the traffic master. Thus, after registering and logging in the advertisement delivery platform, the advertiser can consult the terminal information uploaded by the traffic master in the advertisement delivery platform through the intelligent terminal. That is, the terminal information uploaded by the traffic master may be shared with each user logging into the advertising platform. Of course, based on safety consideration, the sharing condition of the traffic main custom terminal information can be supported to set the sharing range, for example, only the user with complete and effective registration information can be referred to, or only friends need to be added to be referred to.
Step S20: receiving an advertisement putting instruction triggered by an advertiser according to the terminal information, and calculating advertisement putting cost according to the advertisement putting instruction;
After the terminal information uploaded by the traffic host is obtained, the advertiser can automatically select a display terminal needing to put advertisements according to the terminal information shared in the advertisement putting platform, and after the display terminal is selected, the advertisement putting information such as time, quantity and the like of putting advertisements on the display terminal is selected according to the terminal information of the selected display terminal. Then, after the advertiser selects the display terminal and the advertisement putting information, an advertisement putting instruction can be triggered in the advertisement putting platform, and after the advertisement putting platform receives the advertisement putting instruction triggered by the advertiser according to the terminal information of the selected display terminal, on one hand, the advertisement putting cost can be calculated according to the received advertisement putting instruction; on the other hand, an advertisement may be placed to the display terminal via the set-top box in response to the advertisement placement instruction.
Referring to fig. 3, in order to enable the traffic master to flexibly and autonomously select the advertisement delivery mode delivery time, delivery place, and the like, and improve the flexibility of advertisement delivery, before the step of receiving the advertisement delivery instruction triggered by the advertiser according to the terminal information, the method includes:
step S11: receiving advertisement information uploaded by an advertiser and scene information corresponding to the advertisement information;
step S12: searching an advertisement terminal with terminal information matched with the scene information according to the terminal information, and displaying the terminal information of the advertisement terminal;
step S13: receiving a confirmation operation triggered by an advertiser based on terminal information of the advertising terminal;
Step S14: and executing the confirmation operation to confirm the target terminal from the advertisement terminals, and displaying the terminal information of the target terminal so that an advertiser can trigger an advertisement putting instruction according to the terminal information of the target terminal and the advertisement information.
Before receiving the advertisement putting instruction triggered by the advertiser, the advertiser can upload advertisement information to be put, so that the advertisement putting platform can automatically audit the advertisement information uploaded by the advertiser after receiving the advertisement information uploaded by the advertiser, and whether the put advertisement information meets the putting standard is confirmed. The auditing mode can be as follows: and searching sensitive information through keyword matching, image recognition and other modes, and if the sensitive information does not exist, indicating that the placed advertisement information accords with the placement standard. When the advertisement information to be delivered meets the delivery standard, the advertiser can further input or select scene information suitable for the advertisement information, such as at least one of information of a suitable area (such as a certain area of a certain city), a place suitable for delivery (such as a hospital, a restaurant or a market, etc.), a time suitable for delivery (such as 10-14 points and 17-22 points delivered in the restaurant), etc. in a search box provided by the advertisement delivery platform. Then, after receiving the scene information input by the advertiser, the advertisement terminal matched with the advertisement information uploaded by the advertiser can be found according to the scene information. For example, the system can autonomously query terminal information matched with the condition by user input (17 points-22 points of a certain area mall), take the display terminal corresponding to the matched terminal information as an advertisement terminal, and display the terminal information of the searched advertisement terminal. Since there may be only one or a plurality of matched advertisement terminals, the advertiser can confirm a target terminal for delivering an advertisement from among the matched advertisement terminals according to the displayed terminal information. That is, if a confirmation operation triggered by the advertiser based on the displayed advertisement terminal and the terminal information thereof is received, the advertisement delivery platform may perform the confirmation operation, determine a target terminal selected by the advertiser for delivering the advertisement from the advertisement terminals, and display the terminal information of the target terminal, so that the advertiser triggers an advertisement delivery instruction based on the terminal information of the target terminal and the advertisement information to be delivered.
In one embodiment, the advertisement delivery platform also supports the autonomous selection of the delivery quantity information and the play time information of the advertisement information. After determining the target terminal for advertising, the advertiser can autonomously select advertising information such as advertising time of advertising information according to terminal information of the target terminal. Specifically, the advertisement time available for the target terminal to be put can be confirmed according to the terminal information of the target terminal provided by the traffic master, and then the advertisement putting time and the advertisement putting quantity can be determined from the advertisement time available for being put. If the advertisement duration required by the advertiser is 15s, the advertisement time available for the target terminal to deliver is 12:00-12:30, and the selectable time intervals include four time intervals of 15s,30s,45s and 60s, then in the time range of 12:00-12:30, the user can select a time combination of 90s (such as 15s,30s,45s or 30s,60s or 30s,30s and 30 s), and play 5 pieces of advertisement information, which can be continuously played or played at different time intervals, so as to deepen the advertisement impression of the viewer, avoid the waste of advertisement time, and the 5 pieces of advertisement information can also be different advertisement information, and the target terminal can be one or multiple display terminals; when the advertisement time required to be put is 18s and only 3 times, a time combination with the advertisement time of 60s can be selected, and the advertisement time of 6s can be increased at the moment, so that the next advertisement can be directly jumped or switched back to video playing or circularly played. Then, after receiving the advertisement information input by the advertiser, the advertisement information and the corresponding advertisement information thereof can be associated with the terminal information of the target terminal, and then an advertisement delivery instruction can be generated according to the associated information.
That is, the generated advertisement delivery instruction may include terminal information, delivery number information, play time information, and the like of the target terminal corresponding to the advertisement information. Furthermore, the terminal position information of the target terminal, the delivery time information and the delivery quantity information corresponding to the target terminal can be determined according to the advertisement delivery instruction, so that the advertisement delivery charging rule is determined according to the determined terminal position information, the determined delivery time information and the determined delivery quantity information. The advertisement billing rules may be: when advertisement information is put in a first time (such as a time period when the traffic of people exceeds a preset traffic of people) of a target terminal in a first position (such as a central urban area), advertisement fees can be charged according to a standard of 1 yuan/15 seconds/strip; when the advertisement information is put in the second time (such as the time period when the people flow is more than the preset people flow) of the target terminal at the first position, the advertisement fee can be charged according to the standard of 0.8 yuan/15 seconds/strip; charging advertising fees according to a standard of 0.6 yuan/15 seconds/bar when advertising information is put in a first time of a target terminal in a second position (such as a suburban area); when the advertisement information is put in the second time of the target terminal at the second position, the advertisement fee is charged according to the standard of 0.4 yuan/15 seconds/strip; when advertisement information is put in the first time of a target terminal in a third position (such as a region outside a suburban area), the advertisement fee is charged according to the standard of 0.2 yuan/15 seconds/strip; and when the advertisement information is put in the first time of the target terminal in the third position, the advertisement fee is charged according to the standard of 0.1 yuan/15 seconds/strip. The first location, the second location, and the third location may be specifically divided according to traffic data, economic level data, advertisement effect evaluation data, etc., and the first time and the second time may be specifically divided according to parameters such as traffic and crowd residence time, etc., which are only listed here and not limited thereto. Of course, in order to enable everyone to get the advertisement, the advertisement delivery charging rule may be uniformly priced by the platform, for example, the advertisement delivery charging rule is defined as: the unified charge is 0.1 yuan/15 seconds/bar. In addition, when a plurality of advertisers want to deliver advertisements at the same time of the same display terminal, the advertisement delivery platform supports an autonomous bidding function, namely, the advertisers bid each other, and the price is high, and the advertisement delivery charging rule is: the preset price is used as a base price, and the last bid is used as a basis for calculating the advertising charge.
Thus, after the advertisement putting charging rule is determined, the advertisement putting cost required by the advertisement information of the advertiser can be calculated according to the determined advertisement putting charging rule. After calculating the advertisement delivery cost required to be paid by the advertiser, the advertisement delivery platform can display the advertisement delivery cost to the advertiser so that the advertiser can pay the advertisement delivery cost, and the supported payment modes comprise: through code scanning payment, various payment modes such as face recognition payment, online banking payment and the like are paid by WeChat, payment bank, unionpay and the like.
Step S30: if the advertisement putting cost is detected to be paid, responding to the advertisement putting instruction, putting advertisement information required to be put by an advertiser to the target terminal through a set top box connected with the target terminal for playing, wherein the target terminal is a terminal corresponding to the advertisement putting instruction and used for playing the advertisement information put by the advertiser;
After detecting that the advertisement delivery cost is paid, responding to the advertisement delivery instruction, and delivering the advertisement information required to be delivered by the advertiser to the target terminal for playing through a set top box connected with the target terminal, wherein the target terminal is a terminal corresponding to the advertisement delivery instruction and used for playing the advertisement information delivered by the advertiser. That is, before the traffic host uploads the terminal information through the advertisement delivery platform, the traffic host needs to be provided with a set top box for advertisement delivery, the set top box and the advertisement delivery platform can be in wireless connection through a WIFI mode and the like, and then the set top box can be controlled by the advertisement delivery platform so as to control the set top box to deliver corresponding advertisement information to a target terminal connected with the set top box for output and display at corresponding time. Specifically, the playing time information corresponding to different advertisement information can be determined according to the advertisement putting instruction, then the advertisement information to be played is encoded according to the playing time information before reaching the playing time, the advertisement information with the ID number is sent to the set top box one by one, the advertisement information is buffered to a to-be-played queue of the set top box and arranged according to the playing time information/ID number, and then the advertisement information to be played is sent to a target terminal corresponding to the set top box one by the set top box according to the playing time information/ID number for playing.
In addition, the set top box supports the simultaneous input of two signal sources, namely, the simultaneous play of advertisement information and video information (AV or television signal sources and the like). At this time, if there is a situation that the playing time of the advertisement information and the video information are in conflict, the intelligent switching can be performed according to the preset priority. Specifically, when there is advertisement information and video information having the same playing time, the priority of the advertisement information to be played may be determined according to a preset priority. The preset priority can be set by the flow owner according to the self demand, or can be set by the platform according to the category of the advertisement information. If the traffic owner wants to watch the video and does not want to insert the advertisement, the priority of the video information can be set to be higher than the priority of the advertisement information in advance; if the advertisement information is emergency information related to natural disasters such as earthquake, the platform can set the priority of the advertisement information as the highest priority, and the advertisement information can be forcibly inserted no matter what the priority is set by the traffic owner. When the priority of the advertisement information is higher than that of the video information, the video playing can be paused, the advertisement information is put into a target terminal for playing by the set top box, and when the next advertisement is not available or the playing time of the next advertisement is discontinuous with that of the current advertisement, the video can be continuously played according to the recorded playing progress; when the priority of the video information is higher than that of the advertisement information, the current advertisement information can be ignored temporarily, the video information is continuously played until the priority of the advertisement information is higher than that of the video information, and the step of playing the advertisement information to the target terminal by the set top box is executed. Notably, when the advertisement information is skipped, the traffic host will not be able to acquire the advertising costs paid by the advertiser. And when the platform does not detect the preset priority, the advertisement is inserted directly according to the playing time information by default.
In addition, the set top box also supports 4K signal output, when network delay is encountered, pictures can be automatically adjusted, for example, the picture quality is automatically reduced, the picture is changed from 4K to standard definition for playing, each set top box is provided with a corresponding bar code and a serial number, and the bar code and the serial number can be generated by a link provided by a software company; and the set top box can provide WIFI connection, a network interface and a traffic card socket to realize three-network communication (supporting 5G signals). When the system is connected with a software system, on one hand, a bar code and a serial number which are in one-to-one correspondence can be generated through links provided by the software system, on the other hand, the delegation instruction of the software system can be received to realize the mutual transmission of the set top box files, and the software system is supported to acquire the network speed intelligently monitored by the set top box in real time; furthermore, the set top box is provided with a group of power-off interfaces, supports 1A current and can realize a remote timing switch power supply. In addition, after the video signal is transmitted into the set-top box in advance, the storage area of the set-top box may store the video signal within a period of time (e.g., 3 hours), where the stored video signal may include multiple play modes, and different play modes may be displayed on the display interface of the display terminal in real time, for example, may include: in four playing modes of playing, waiting to play, newly receiving signals and automatic circulation, the played signals are automatically deleted.
In this embodiment, the advertiser may autonomously trigger the advertisement delivery instruction according to the terminal information uploaded by the traffic owner, and calculate the advertisement delivery cost according to the advertisement delivery instruction, so that people may become the advertiser to autonomously deliver advertisements, and the traffic owner may utilize the idle display terminal as long as purchasing the set top box matched with the advertisement delivery platform, so that not only may the utilization rate of idle resources be improved, but also earned benefits may be obtained by utilizing the idle resources, and therefore, through the advertisement delivery platform and the set top box matched therewith, people may become the advertiser or traffic owner, and may deliver advertisements anytime and anywhere, thereby realizing flexible advertisement delivery and improving advertisement delivery effects.
In an embodiment of the present invention, referring to fig. 4, when advertisement information required to be put by an advertiser is put to a target terminal for playing through a set top box connected with the target terminal, the method further includes:
step S21: the method comprises the steps that playing state information when the target terminal plays the advertisement information is obtained, wherein the playing state information comprises display state information, sound state information and network state information;
Step S22: determining whether the target terminal normally plays the advertisement information according to the play state information;
step S23: if the advertisement is not normally played, returning the advertisement delivery fee to a payment account of an advertiser according to the payment path of the advertisement delivery fee;
Step S24: and if the advertisement information is normally played, when the advertisement information is played, issuing the advertisement delivery fee to a transaction account preset by a flow master.
In order to improve the advertisement delivery effect, the situation that the traffic host does not normally play the advertisement information delivered by the advertisement host after paying the advertisement delivery cost, so that the advertisement information cannot be delivered to more groups is avoided, the playing state of the advertisement information when the target terminal is played can be monitored through the set top box, and the advertisement information is fed back to the advertisement delivery platform. Then, after the advertisement delivery platform obtains the playing state information of the target terminal when playing the advertisement information, the advertisement delivery platform may determine whether the target terminal is playing the advertisement information normally according to the obtained playing state information, where the obtained playing state information may include: status information, voice status information, network status information, and the like are displayed. Therefore, when the target terminal does not have display screen output or volume output or no network, the target terminal can be judged to not normally play the advertisement information, and then the advertisement delivery fee is returned to the payment account of the advertiser in a primary way according to the payment path of the advertiser for paying the advertisement delivery time; when the display picture, the volume and the network of the target terminal are normal, the target terminal is judged to normally play the advertisement information, and when the advertisement information is played, the advertisement delivery fee of each piece of played advertisement information can be issued to a transaction account preset by a flow master one by one. The judging basis of whether the display picture exists or not can be whether the brightness of the display picture is lower than a preset brightness threshold value, and if so, the display terminal does not output the display picture; the basis of whether the volume output exists or not can be whether the volume is lower than a preset volume threshold value, if so, the display terminal does not have the volume output; the basis for the presence or absence of a network may be: if the network speed is lower than the preset network speed in the preset time, the display terminal has no network if the network speed is lower than the preset network speed and the preset time is reached.
According to the embodiment, whether the target terminal normally plays the advertisement information or not is determined through the display state information, the volume state information and the network state information, so that abnormal detection can be automatically carried out, the situation that corresponding processing cannot be timely found and carried out when abnormal playing behaviors exist is avoided, and the advertisement playing effect is influenced; the profit calculation is carried out according to whether the target terminal normally plays the advertisement information, so that the advertisement cost paid by the advertiser can be put into practice, the advertisement delivery cost is still issued to the flow rate owner when abnormal playing behaviors exist, the benefits of the advertiser are damaged, the cost distribution mechanism of the advertisement delivery platform is more humanized, and the platform popularization is facilitated.
In an embodiment of the present invention, referring to fig. 5, when advertisement information required to be put by an advertiser is put to a target terminal for playing through a set top box connected with the target terminal, the method further includes:
step S31: receiving feedback information based on the target terminal when the advertisement information is played, so as to feed back abnormal playing information of the target terminal;
Step S32: if the feedback information passes the audit, acquiring user information and rewarding information corresponding to the feedback information;
step S33: and executing rewarding operation on the user providing the feedback information according to the user information and the rewarding information.
To further ensure the rights and interests of the advertiser and to ensure the advertising effectiveness. In this embodiment, the advertisement delivery platform may further provide a feedback mechanism for feeding back abnormal playing information of the target terminal. Specifically, if the user finds that the target terminal has abnormal playing behaviors, for example, a black cloth is used for shielding a display screen of the target terminal, the display screen is enabled to have no volume output through an external device, and abnormal playing information can be uploaded to the advertisement delivery platform for feedback through shooting image information and other modes. Then, after receiving the feedback information, the advertisement delivery platform can audit the feedback information to ensure the real information of the feedback information, wherein the feedback information comprises the image information, the position information, the time information and the like of the playing field. The process of auditing the feedback information may be: identifying the shot image information, judging whether P graph behaviors exist or not, or judging whether advertisement information played in the image information can be matched with the fed back position information and time information or not, and the like. If the P graph behavior or the image information is not matched with the fed back position information and the fed back time information, the fed back information is considered to be false information, and the auditing cannot pass; otherwise, the feedback information is real information, and the verification is passed.
When the feedback information is audited, the users providing the feedback information can be rewarded, so that more people are encouraged to report the illegal playing behaviors of the flow owner, and the advertising effect is improved. Specifically, user information of a user providing feedback information can be obtained, reward information corresponding to the target terminal is determined, and then the user providing the feedback information is rewarded according to the determined user information and the reward information, wherein the user providing the feedback information can be a monitor set by a platform, can be an advertiser, can be other flow owners or field personnel, and the like. Specific rewards information may be set by advertisers or uniformly by the platform, and may specifically be member rewards, coupon rewards, cash rewards, actual promotion rewards, and the like. Different feedback information can be set according to reporting time of the feedback information, historical feedback times of users providing the feedback information, credit degree and the like corresponding to different reward mechanisms. The method can be specifically set according to the principles that the more timely the report is, the more feedback times are, and the more credit programs are, the more rewards are. In one embodiment, the display terminal may be simultaneously blocked by the black cloth and no sound is output, i.e. the advertisement delivery platform may receive both feedback information and play status information. At this time, the reward mechanism is only effective until the reporting time of the feedback information is earlier than the time when the set-top box automatically detects the abnormal playing abnormality information.
And when the feedback information audit is not passed, credit score recording can be carried out on the flow owner corresponding to the fed-back target terminal with the illegal action, so that the flow owner can be used as one of the bases for selecting high-quality client resources by the advertiser. By selecting high-quality customer resources, the advertisement putting efficiency can be improved, the cooperation rate of advertisers and flow owners can be improved, and the advertisement putting benefit and effect can be further improved.
According to the embodiment, the feedback mechanism is established through the advertisement delivery platform, so that the flow master can be urged to normally execute the playing action, and the situation that the expected advertisement delivery effect cannot be achieved after the advertisement delivery cost is paid by the advertisement master is avoided. The play behavior of the flow master is supervised through a feedback mechanism, so that the advertisement putting effect can be improved.
In addition, the embodiment of the invention also provides an advertisement delivery system, which comprises a memory, a processor and an advertisement delivery program which is stored on the processor and can run on the processor, wherein the processor realizes the steps of the advertisement delivery method when executing the advertisement delivery program.
In addition, the embodiment of the invention also provides a computer readable storage medium, wherein the computer readable storage medium stores an advertisement delivery program, and the advertisement delivery program realizes the steps of the advertisement delivery method when being executed by a processor.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.
From the above description of the embodiments, it will be clear to those skilled in the art that the above-described embodiment method may be implemented by means of software plus a necessary general hardware platform, but of course may also be implemented by means of hardware, but in many cases the former is a preferred embodiment. Based on this understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) as described above, comprising instructions for causing a terminal device (which may be a mobile phone, a computer, a server, a television, or a network device, etc.) to perform the method according to the embodiments of the present invention.
The foregoing description is only of the preferred embodiments of the present invention, and is not intended to limit the scope of the invention, but rather is intended to cover any equivalents of the structures or equivalent processes disclosed herein or in the alternative, which may be employed directly or indirectly in other related arts.
Claims (8)
1. An advertisement delivery method, characterized in that the advertisement delivery method comprises the following steps:
After determining the registration and login of a traffic master, acquiring terminal information uploaded by the traffic master and sharing conditions corresponding to the terminal information, and sharing the terminal information;
Receiving an advertisement putting instruction triggered by an advertiser according to the terminal information, and calculating advertisement putting cost according to the advertisement putting instruction;
If the advertisement putting cost is detected to be paid, encoding advertisement information to be played before the playing time is reached according to the playing time information;
responding to the advertisement putting instruction, transmitting the advertisement information with codes to a set top box connected with a target terminal one by one through wireless connection, arranging and caching the advertisement information to a to-be-played queue by the set top box based on the playing time information/the codes, and transmitting the advertisement information to be played to the target terminal one by one according to the playing time information/the codes for playing;
The set top box is controlled to carry out the mutual transmission of the files through the delegation instruction, the network speed intelligently monitored by the set top box is obtained in real time, and when network delay is encountered, the picture is automatically adjusted; the set top box supports the simultaneous input of the two signal sources of the advertisement information and the video information, performs intelligent switching according to a preset priority when the playing time of the advertisement information and the playing time of the video information are in conflict, and stores the video information into a storage area of the set top box after the video information is transmitted into the set top box in advance.
2. The advertising method as claimed in claim 1, wherein, before the step of receiving the advertisement delivery instruction triggered by the advertiser according to the terminal information, the method comprises:
Receiving advertisement information uploaded by an advertiser and scene information corresponding to the advertisement information;
Searching an advertisement terminal with terminal information matched with the scene information according to the terminal information, and displaying the terminal information of the advertisement terminal;
Receiving a confirmation operation triggered by an advertiser based on terminal information of the advertising terminal;
and executing the confirmation operation to confirm the target terminal from the advertisement terminals, and displaying the terminal information of the target terminal so that an advertiser can trigger an advertisement putting instruction according to the terminal information of the target terminal and the advertisement information.
3. The advertisement delivery method according to claim 2, wherein after the step of performing the confirmation operation to confirm a target terminal from the advertisement terminals and displaying terminal information of the target terminal, further comprising:
Receiving advertisement putting information input by an advertiser, wherein the advertisement putting information is input by the advertiser based on terminal information of the target terminal and comprises putting quantity information and playing time information of the advertisement information;
And after the advertisement putting information is associated with the advertisement information and the terminal information of the target terminal, generating an advertisement putting instruction.
4. The advertising method as recited in claim 3, wherein the step of calculating an advertising fee according to the advertising instructions includes:
determining the position information of the target terminal, and the playing time information and the throwing quantity information of the advertisement information corresponding to the target terminal according to the advertisement throwing instruction;
determining advertisement delivery charging rules according to the position information, the playing time information and the delivery quantity information;
and calculating the advertisement delivery cost according to the determined advertisement delivery charging rule.
5. The advertisement delivery method according to claim 1, wherein when the advertisement information to be played is delivered to the target terminal one by one for playing, the method further comprises:
the method comprises the steps that playing state information when the target terminal plays the advertisement information is obtained, wherein the playing state information comprises display state information, sound state information and network state information;
Determining whether the target terminal normally plays the advertisement information according to the play state information;
If the advertisement is not normally played, returning the advertisement delivery fee to a payment account of an advertiser according to the payment path of the advertisement delivery fee;
and if the advertisement information is normally played, when the advertisement information is played, issuing the advertisement delivery fee to a transaction account preset by a flow master.
6. The advertisement delivery method according to claim 1, wherein when the advertisement information to be played is delivered to the target terminal one by one for playing, the method further comprises:
receiving feedback information based on the target terminal when the advertisement information is played, so as to feed back abnormal playing information of the target terminal;
if the feedback information passes the audit, acquiring user information and rewarding information corresponding to the feedback information;
and executing rewarding operation on the user providing the feedback information according to the user information and the rewarding information.
7. An advertisement delivery system comprising a memory, a processor, and an advertisement delivery program stored on the memory and executable on the processor, the processor implementing the steps of the advertisement delivery method of any of claims 1-6 when the advertisement delivery program is executed.
8. A readable storage medium, wherein an advertisement delivery program is stored on the readable storage medium, which when executed by a processor, implements the steps of the advertisement delivery method according to any one of claims 1-6.
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| CN113379459A (en) * | 2021-06-18 | 2021-09-10 | 聚投科技(珠海)有限公司 | Advertisement putting method of owner interconnection, computer device and readable storage medium |
| CN113469748A (en) * | 2021-07-12 | 2021-10-01 | 支付宝(杭州)信息技术有限公司 | Block chain-based information delivery income determination method and device |
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| CN115018566B (en) * | 2022-08-09 | 2022-12-23 | 卓望数码技术（深圳）有限公司 | Advertisement putting method and device for cells in area |
| CN115034835B (en) * | 2022-08-10 | 2023-02-14 | 深圳市聪明鱼智能科技股份有限公司 | Information transmission method based on intelligent fishing villa |
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