CN107464143A - Network commodity marketing system and method - Google Patents

Network commodity marketing system and method Download PDF

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Publication number
CN107464143A
CN107464143A CN201710694644.9A CN201710694644A CN107464143A CN 107464143 A CN107464143 A CN 107464143A CN 201710694644 A CN201710694644 A CN 201710694644A CN 107464143 A CN107464143 A CN 107464143A
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network
management
terminal
user
database
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李靖
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Anhui Jing Wen Technology Co Ltd
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Anhui Jing Wen Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/06Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063Operations research, analysis or management
    • G06Q10/0637Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Human Resources & Organizations (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Accounting & Taxation (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Educational Administration (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a kind of network commodity marketing system, including web sales site, enterprise management system, the network platform, manage database, line module is analyzed and terminal, the web sales site is connected to enterprise management system by transport module, the enterprise management system is connected to the network platform, the network platform is connected to management database, line module is analyzed and terminal, the terminal includes processor and Wiring port, the terminal is connected with cell-phone customer terminal and computer client, the line module analysis includes user and keeper, the terminal is connected with search engine popularization, Email is promoted, the web advertisement, blog is promoted and exchanged link/advertisement and exchanges.The present invention can improve the popularization efficiency of network selling, and the demand and problem of client can be understood with the very first time, the problem of can solve the problem that in time in network selling, improve ageing, avoid sales information chaotic, be adapted to be widely popularized.

Description

Network commodity marketing system and method
Technical field
The invention belongs to network commodity marketing technical field, more specifically, more particularly to a kind of network commodity marketing system System and method.
Background technology
Network selling, as its name suggests, exactly product is sold by internet, essence is exactly using internet as instrument Sold.As many new branch of science, " network marketing " equally also generally acknowledged, perfect definition of neither one, broadly Say, it is every it is being carried out by Main Means of network marketing, be to reach the marketing activity of certain marketing objectives, can all be referred to as network Marketing, that is to say, that the whole process managed on the net is carried out in network marketing through enterprise.For the understanding of network marketing, one The research and understanding of a little scholars or network marketing practitioner to network marketing often stress some different aspects:Some are laid particular stress on The technology realization rate of network in itself;Some focus on the popularization skill of website;Also network marketing is equal to online straight by some people Pin;The online spending pattern of more emerging e-commerce venture is also included into the category of network marketing, sought on network The theory and method of pin, the country have published some monographs, and the article delivered on professional newspapers and periodicals is quite a few, and additional information appears in On the related website in internet.Existing various viewpoints are taken a broad view of, all without one rounded system of formation.In face of bulk information, instead And cause such a sensation that cannot see the wood for the trees to people.In order to understand the overall picture of network marketing, it is necessary to be net The next more rational definition of network marketing, from the angle of " marketing ", network marketing is defined as:Network marketing is enterprise One part of whole marketing strategy, it is built upon on Internet basic, is realized necessarily by means of Internet characteristics A kind of marketing methods of marketing objectives.
Traditional network commodity marketing method and marketing system management are more chaotic, and the network selling way of promotion is single, leads Cause product promotion marketing efficiency low, and user buys the ageing poor of merchandise news, has significant limitation.
The content of the invention
The invention aims to solve shortcoming present in prior art, and a kind of network commodity marketing system proposed System and method.
To achieve the above object, the present invention provides following technical scheme:
A kind of network commodity marketing system, including web sales site, enterprise management system, the network platform, management data Storehouse, line module analysis and terminal, the web sales site are connected to enterprise management system, the enterprise by transport module Management system is connected to the network platform, and the network platform is connected to management database, line module analysis and terminal, the end End includes processor and Wiring port, and the terminal is connected with cell-phone customer terminal and computer client, the line module analysis Including user and keeper, the terminal be connected with search engine popularization, Email popularization, the web advertisement, blog promote and Link/advertisement is exchanged to exchange.
Preferably, the network platform includes wide area network and LAN.
Preferably, the user includes user's registration, user's login, user log off, user profile, shopping cart and inquiry business Product, user's login mode includes password login, QQ is logged in and mobile phone identifying code logs in.
Preferably, the keeper includes user management and deletes user.
Preferably, the user profile include personal information, data of receiving, Modify password, shopping data, order data, Integration inquiry and statistical information.
Preferably, the management database uses DataBase management system, for establishing, operation and maintenance data Storehouse, unified management and control are carried out to database, ensure the security and integrality of database, user accesses number by dbms According to the data in storehouse, DBA carries out the maintenance work of database also by dbms.
Preferably, the enterprise management system is responsible for collecting, arrange and storing all data money related to enterprise operation Information system, can be divided into sale, manufacture, finance, accounting, Human Resource Information System and marketing management system by material, seek Pin management system includes:Customer account management, order management, stock control, current account management, Product Information Management, sales force Management and market information are collected and processing.
The present invention also provides a kind of network commodity marketing method, comprises the following steps:
S1, web sales site transmit information to enterprise management system by transport module;
S2, enterprise management system are pushed to the network platform by way of marketing, passed through by collecting, arranging and store Management database carries out unified management and control to the network platform;
S3, terminal manage database by network platform automatic comparison, and it is wide to judge that needs push rapidly using processor Information is accused, and is made decisions;
S4, by terminal sales information is promoted by search engine, Email popularization, the web advertisement, blog are promoted Popularization push is carried out with the mode for exchanging link/advertisement exchange;
S5, search engine popularization, Email popularization, the web advertisement, blog are promoted and exchanged link/advertisement and mutually change Feedback information pushes to line module by the network platform again and analyzed, and enterprise management system checks line module by the network platform The specifying information of analysis, makes decisions according to data information content;
S6, user can be analyzed by terminal into line module, and the commodity of purchase can be inquired about by shopping cart, also may be used To check the merchandise news bought by inquiring about commodity.
The technique effect and advantage of the present invention:The present invention can improve the popularization efficiency of network selling, pass through business administration System carries out unified collection, arrangement and storage, and different web sales sites is carried out to unified planning, reduces network pin The cost of popularization is sold, avoids the confusion of network selling, timely can be recorded the purchase information and demand of user using terminal Access customer module analysis, the demand and problem of client can be understood with the very first time, the problem of can solve the problem that in time in network selling, Ageing and unified way to manage is improved, avoids sales information chaotic, is adapted to be widely popularized.
Brief description of the drawings
Fig. 1 is the system block diagram of the present invention;
Fig. 2 is the system block diagram of the line module analysis of the present invention.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, below in conjunction with specific embodiment, to this Invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, not For limiting the present invention.Based on the embodiment in the present invention, those of ordinary skill in the art are not before creative work is made The every other embodiment obtained is put, belongs to the scope of protection of the invention.
The present invention provides a kind of network commodity marketing system as shown in Figure 1-2, including web sales site, business administration System, the network platform, management database, line module analysis and terminal, the web sales site are connected by transport module To enterprise management system, the enterprise management system is connected to the network platform, and the network platform is connected to management database, used Family module analysis and terminal, the terminal include processor and Wiring port, and the terminal is connected with cell-phone customer terminal and computer Client, the line module analysis include user and keeper, and the terminal is connected with search engine popularization, Email pushes away Extensively, the web advertisement, blog are promoted and exchanged link/advertisement and exchange, and the network platform includes wide area network and LAN, the use Family includes user's registration, user's login, user log off, user profile, shopping cart and inquiry commodity, user's login mode bag Include password login, QQ logins and mobile phone identifying code to log in, the keeper includes user management and deletes user, and the user believes Breath includes personal information, data of receiving, Modify password, shopping data, order data, integration inquiry and statistical information, the pipe Reason database uses DataBase management system, and for establishing, operation and maintenance database, unified pipe is carried out to database Reason and control, ensure the security and integrality of database, and user accesses the data in database, data base administration by dbms Member carries out the maintenance work of database also by dbms, and the enterprise management system is responsible for collecting, arrange and storing to pass through with enterprise All related data informations are sought, information system can be divided into sale, manufacture, finance, accounting, Human Resource Information System And marketing management system, marketing management system include:Customer account management, order management, stock control, current account management, product Information management, sales force management and market information are collected and processing.
The present invention also provides a kind of network commodity marketing method, comprises the following steps:
S1, web sales site transmit information to enterprise management system by transport module;
S2, enterprise management system are pushed to the network platform by way of marketing, passed through by collecting, arranging and store Management database carries out unified management and control to the network platform;
S3, terminal manage database by network platform automatic comparison, and it is wide to judge that needs push rapidly using processor Information is accused, and is made decisions;
S4, by terminal sales information is promoted by search engine, Email popularization, the web advertisement, blog are promoted Popularization push is carried out with the mode for exchanging link/advertisement exchange;
S5, search engine popularization, Email popularization, the web advertisement, blog are promoted and exchanged link/advertisement and mutually change Feedback information pushes to line module by the network platform again and analyzed, and enterprise management system checks line module by the network platform The specifying information of analysis, makes decisions according to data information content;
S6, user can be analyzed by terminal into line module, and the commodity of purchase can be inquired about by shopping cart, also may be used To check the merchandise news bought by inquiring about commodity.
In summary:The present invention can improve the popularization efficiency of network selling, be unified by enterprise management system Collect, arrange and store, different web sales sites is carried out to unified planning, reduce the cost of network selling popularization, The confusion of network selling is avoided, can be timely by the purchase information of user and demand typing line module point using terminal Analysis, the demand and problem of client can be understood with the very first time, the problem of can solve the problem that in time in network selling, improves timeliness Property, and unified way to manage, avoid sales information chaotic, be adapted to be widely popularized.
Finally it should be noted that:The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the invention, Although the present invention is described in detail with reference to the foregoing embodiments, for those skilled in the art, it still may be used To be modified to the technical scheme described in foregoing embodiments, or equivalent substitution is carried out to which part technical characteristic, Within the spirit and principles of the invention, any modification, equivalent substitution and improvements made etc., it should be included in the present invention's Within protection domain.

Claims (8)

1. a kind of network commodity marketing system, including web sales site, enterprise management system, the network platform, management database, Line module is analyzed and terminal, it is characterised in that:The web sales site is connected to enterprise management system by transport module, The enterprise management system is connected to the network platform, and the network platform is connected to management database, line module is analyzed and whole End, the terminal include processor and Wiring port, and the terminal is connected with cell-phone customer terminal and computer client, the user Module analysis includes user and keeper, and the terminal is connected with search engine popularization, Email popularization, the web advertisement, rich Visitor promotes and exchanged link/advertisement and exchanges.
A kind of 2. network commodity marketing system according to claim 1, it is characterised in that:The network platform includes wide area Net and LAN.
A kind of 3. network commodity marketing system according to claim 1, it is characterised in that:The user notes including user Volume, user's login, user log off, user profile, shopping cart and inquiry commodity, user's login mode include password login, QQ is logged in and mobile phone identifying code logs in.
A kind of 4. network commodity marketing system according to claim 1, it is characterised in that:The keeper manages including user Reason and deletion user.
A kind of 5. network commodity marketing system according to claim 3, it is characterised in that:The user profile includes individual Data, data of receiving, Modify password, shopping data, order data, integration inquiry and statistical information.
A kind of 6. network commodity marketing system according to claim 1, it is characterised in that:The management database uses number According to base management system DBMS, for establishing, operation and maintenance database, unified management and control are carried out to database, is ensured The security and integrality of database, user access the data in database by dbms, and DBA is also by dbms Carry out the maintenance work of database.
A kind of 7. network commodity marketing system according to claim 1, it is characterised in that:The enterprise management system is responsible for All data informations related to enterprise operation are collected, arranged and stored, information system can be divided into sale, manufacture, wealth Business, accounting, Human Resource Information System and marketing management system, marketing management system include:Customer account management, order management, storehouse Deposit management, the management of contact funds on account, Product Information Management, sales force management and market information is collected and processing.
8. a kind of network commodity marketing method described in claim 1, it is characterised in that:Comprise the following steps:
S1, web sales site transmit information to enterprise management system by transport module;
S2, enterprise management system are pushed to the network platform by way of marketing, pass through management by collecting, arranging and store Database carries out unified management and control to the network platform;
S3, terminal manage database by network platform automatic comparison, judge rapidly to need the advertisement letter pushed using processor Breath, and make decisions;
S4, by terminal sales information is promoted by search engine, Email popularization, the web advertisement, blog are promoted and handed over Change the mode that link/advertisement is exchanged and carry out popularization push;
The feedback that link/advertisement is mutually changed is promoted and exchanged to S5, search engine popularization, Email popularization, the web advertisement, blog Information pushes to line module by the network platform again and analyzed, and enterprise management system checks that line module is analyzed by the network platform Specifying information, made decisions according to data information content;
S6, user can be analyzed by terminal into line module, and the commodity of purchase can be inquired about by shopping cart, can also be led to Cross inquiry commodity and check the merchandise news bought.
CN201710694644.9A 2017-08-15 2017-08-15 Network commodity marketing system and method Withdrawn CN107464143A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109598595A (en) * 2018-12-25 2019-04-09 温州大卖客网络科技有限公司 A kind of sale management system for network
CN109615483A (en) * 2018-12-25 2019-04-12 温州大卖客网络科技有限公司 A kind of online sale channel management method
CN112907332A (en) * 2021-03-17 2021-06-04 上海丞通网络科技有限公司 Information technology customer maintenance management platform
CN113570423A (en) * 2020-04-29 2021-10-29 株式会社艾多美Aza Personal platform based closed e-commerce service providing system and method
CN113657935A (en) * 2021-08-16 2021-11-16 中网赢商(苏州)信息技术有限公司 Network marketing system and working method thereof
CN117788100A (en) * 2023-12-04 2024-03-29 广州市艾依格家居制品有限公司 Furniture intelligent promotion system based on Internet

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CN101464983A (en) * 2007-12-18 2009-06-24 汤溪蔚 Electronic commercial matters application method and system
CN103886466A (en) * 2014-03-21 2014-06-25 沈阳化工大学 Online mall system
CN103903175A (en) * 2014-03-21 2014-07-02 沈阳化工大学 Electronic commerce shopping system
CN104317828A (en) * 2014-10-09 2015-01-28 深圳码隆科技有限公司 Search method for electronic commerce product in picture
US20160364764A1 (en) * 2010-08-02 2016-12-15 Jagadeshwar Reddy Nomula System and method for presenting targeted content

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101464983A (en) * 2007-12-18 2009-06-24 汤溪蔚 Electronic commercial matters application method and system
US20160364764A1 (en) * 2010-08-02 2016-12-15 Jagadeshwar Reddy Nomula System and method for presenting targeted content
CN103886466A (en) * 2014-03-21 2014-06-25 沈阳化工大学 Online mall system
CN103903175A (en) * 2014-03-21 2014-07-02 沈阳化工大学 Electronic commerce shopping system
CN104317828A (en) * 2014-10-09 2015-01-28 深圳码隆科技有限公司 Search method for electronic commerce product in picture

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109598595A (en) * 2018-12-25 2019-04-09 温州大卖客网络科技有限公司 A kind of sale management system for network
CN109615483A (en) * 2018-12-25 2019-04-12 温州大卖客网络科技有限公司 A kind of online sale channel management method
CN113570423A (en) * 2020-04-29 2021-10-29 株式会社艾多美Aza Personal platform based closed e-commerce service providing system and method
CN113570423B (en) * 2020-04-29 2024-02-13 株式会社艾多美Aza Closed e-commerce service providing system and method based on personal platform
CN112907332A (en) * 2021-03-17 2021-06-04 上海丞通网络科技有限公司 Information technology customer maintenance management platform
CN113657935A (en) * 2021-08-16 2021-11-16 中网赢商(苏州)信息技术有限公司 Network marketing system and working method thereof
CN117788100A (en) * 2023-12-04 2024-03-29 广州市艾依格家居制品有限公司 Furniture intelligent promotion system based on Internet

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Application publication date: 20171212