CN104317828A - Search method for electronic commerce product in picture - Google Patents
Search method for electronic commerce product in picture Download PDFInfo
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- CN104317828A CN104317828A CN201410528466.9A CN201410528466A CN104317828A CN 104317828 A CN104317828 A CN 104317828A CN 201410528466 A CN201410528466 A CN 201410528466A CN 104317828 A CN104317828 A CN 104317828A
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- picture
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- General Physics & Mathematics (AREA)
- General Engineering & Computer Science (AREA)
- Data Mining & Analysis (AREA)
- Development Economics (AREA)
- Economics (AREA)
- Marketing (AREA)
- Strategic Management (AREA)
- General Business, Economics & Management (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to the field of communication, in particular to a search method for an electronic commerce product in a picture. The method comprises the following steps of S1, selecting a commodity area to add label data on a commodity display picture of an electronic shop on a user side, wherein the label data comprise a specifically-shaped data structure and a hyperlink pointing to an electronic commerce webpage; S2, adopting a search engine to find the label data and indexing, and displaying the commodity display picture of the electronic shop. According to the search method for the electronic commerce product in the picture, a commercial merchant can add or modify massive pictures in a short time, the manual cost is reduced, and the method is suitable for large-scale operation and maintenance; by arranging the label data, the display picture containing the electronic commerce products can be precisely searched by the picture search engine, and a well commodity promoting effect is achieved.
Description
Technical field
The present invention relates to the communications field, particularly the searching method of e-commerce product in a kind of picture.
Background technology
How effectively to the ecommerce picture comprising displaying merchandise, the index carrying out picture " interior " is a difficult problem in ecommerce.Such as, the fashion model dressing multiple clothes is had in the electronics retail shop such as Taobao.Computer program is difficult to excavate the clothes sold at fashionable dress picture " interior ".For example, in one pictures, a model is installed with the multiple dress ornaments such as shoes, trousers, jacket, wrist-watch, glasses, how each dress ornament of the inside is stamped label all automatically? the trade company of this type of retail shop often needs to devote considerable time and lists the inventory of commodity with energy, but still cannot add simple label information for picture so far, allow photographic search engine be that commodity are promoted.
At present, solve the problem the following scheme of general employing:
(1) manpower manual is employed to be that commodity in picture add label;
(2) trial automatic identification technology addresses this problem.
In above-mentioned two schemes, the shortcoming of the technical scheme of (1) item is the difficult problem being difficult to scale operation and maintenance aspect bring, because trade company can increase at short notice or revise a large amount of picture, needs a large amount of time and cost of labor.The shortcoming of the technical scheme in (2) item is for current recognition technology, is difficult to realize search pictures accuracy.
Summary of the invention
(1) technical matters that will solve
The object of this invention is to provide the searching method of e-commerce product in a kind of picture, be convenient to realize large-scale operation and maintenance, and precisely search package contains the ecommerce picture of displaying merchandise.
(2) technical scheme
The present invention is achieved by the following technical solutions: the searching method of e-commerce product in a kind of picture, comprises the following steps:
S1 adds label data in selected commodity region on the commodity displaying picture of user side electronics retail shop, and this label data comprises given shape data structure and points to the hyperlink of ecommerce webpage;
S2 adopt search engine to find described label data is gone forward side by side line index, the commodity displaying picture of display electronics retail shop.
Wherein, in described step S1, label data is committed to server, server is applied search that this label data completes product introduction picture;
The expression format of label data is ([rectangle], [URL]), and wherein, rectangle is the data structure expressing rectangular area, and URL is the hyperlink pointing to ecommerce webpage.The expression format of this label data will submit to server this information, and server realizes the E-Commerce Commodity Demonstration picture searching in picture again by these data.
Further, in described step S1, label data is added the HTML of ecommerce webpage, search engine is found, and label data is gone forward side by side line index, thus any one search engine can be allowed to find, and the label data of this E-Commerce Commodity Demonstration picture is gone forward side by side line index.
Wherein, in step S2, the back-end system of search engine can extract and show the electronic commerce data of selected commodity in electronics retail shop database.Extract the electronic commerce data of selected commodity, can sort according to the commodity of this electronic commerce data to display further.
Further, the back-end system of search engine adopts following steps to extract electronic commerce data:
A resolves the website domain name finding electronics retail shop by URL;
The white list of website domain name with ecommerce network address mates by b;
C extracts the electronic commerce data of selected commodity.
Wherein, in described step c, the method extracting the electronic commerce data of selected commodity comprises the network address method for digging of API Calls method or HTML parsing.
Wherein, described API Calls method is from the URL of selected commodity webpage, extract the ID of the commodity page for calling.
Wherein, the network address method for digging that described HTML resolves is: the URL of the selected commodity page of access, and resolves data according to shifting to an earlier date parsed data structure system in database.
Further, search engine is put in order by established standards to commodity displaying picture by electronic commerce data.
Wherein, in step S2, click the purchase focus link on the commodity side being located at exhibiting pictures, directly enter electronics retail shop or activated by the API of electronics retail shop website and buy instruction, facilitate user to buy.
(3) beneficial effect
Compare with product with prior art, the present invention has the following advantages:
The present invention adopts the searching method of e-commerce product in picture, and trade company can increase at short notice or revise a large amount of picture, saves cost of labor, is applicable to large-scale operation and maintenance; By the setting of label data, the search engine of picture can realize searching for accurately to the exhibiting pictures containing e-commerce product, thus reaches good product promotion effect.
Accompanying drawing explanation
Fig. 1 is the searching method step schematic diagram of e-commerce product in picture of the present invention;
Fig. 2 is the label schematic diagram on commodity displaying picture of the present invention.
Embodiment
Understand for the ease of those of ordinary skill in the art and implement the present invention, below in conjunction with the drawings and the specific embodiments, the present invention is described in further detail.
The present embodiment provides the searching method of e-commerce product in a kind of picture, as shown in Figure 1, specifically comprises the following steps:
S1 selectes commodity region and increases label data: on user side electronics retail shop commodity displaying picture, selected commodity region increases label data, and this label data provides the hyperlink comprising given shape data structure and point to ecommerce webpage.
As shown in Figure 2, allow electronic commercial use instrument showing with useful form on the picture of its commodity (as be installed with retail shop wish that the fashion model of the footwear product sold walks in the street) select rectangular label region 1, and provide the link of its ecommerce page for this region of picture.Preferably, this label is expressed ([rectangle], [URL]) with simple data layout.Wherein, rectangle is that (data structure highly), URL is the hyperlink pointing to electronics retail shop webpage for x, y, width in expression rectangular area.This instrument will submit to server this information, and server realizes the E-Commerce Commodity Demonstration picture searching in picture again by these data.
As a kind of alternate embodiment, trade company will not submit its label data to third party's instrument, but oneself generates and embedded tags data, and directly be added the HTML (HTML (Hypertext Markup Language)) of e-commerce website.This just can allow any one search engine find, and the label data of this E-Commerce Commodity Demonstration picture is gone forward side by side line index.
S2 is searched for by label data, and Shows Picture: described label data is gone forward side by side line index to adopt search engine to find, the commodity displaying picture of display electronics retail shop.
Wherein, as shown in Figure 2, search engine can extract and show merchandise news 2 electronic commerce data 3 of selected commodity in electronics retail shop database, because electronics retail shop or have the API (application programming interface) extracting this information, or the universal architecture information had by computer analyzing, this analysable universal architecture information comprises JSON (JavaScript Object Notation, a kind of data interchange format of lightweight), XML (can markup language be expanded), the merchandise classification contained in the forms such as HTML, price, the information such as date.
Particularly, the back-end system of search engine adopts following steps to extract electronic commerce data:
A resolves the website domain name finding electronics retail shop by URL;
Described website domain name is mated with the white list of ecommerce network address by b; The domain name listing white list in is preferentially passed through, and improves agility and the accuracy of search;
C extracts the electronic commerce data of selected commodity.
In step c, the method extracting the electronic commerce data of selected commodity comprises the network address method for digging of API Calls method or HTML parsing.
Wherein, adopting API Calls method, the ID of the commodity page for calling need being extracted from the URL of the selected commodity page; Adopt the network address method for digging that HTML resolves, the URL of the selected commodity page of access, and according to shifting to an earlier date parsed data structure system in database, data are resolved.For example, if certain electric business website can be placed on the pricing information of commodity on certain node of its html element element tree, we will go to extract its pricing information to this electric business website specialize resolver.
The electronic commerce data extracted logins database subsequently, and regular update, it can comprise the data such as price, marketing information, date, selective color.Search engine is put in order by established standards to commodity displaying picture by electronic commerce data.These data can affect search engine to the sequence of this type of electronic commerce data and display mode, utilize up-to-date electronic commerce information to affect the sequence of search engine to commodity displaying image results.If data display of commodity is out of print or expired, negatively influencing will be produced to its rank.If data display price is in rise, will at price other display upward arrow on interface.
In step S2, as shown in Figure 2, final user clicks and is located at the purchase focus link 4 that in exhibiting pictures, commodity are other, is activated and buys instruction, or directly enter electronics retail shop by the API of electronics retail shop website.See in display page picture after buying focus link 4, the page can be entered by click, or by the convenient user operation bought of API (application programming interface) method.
Above embodiment is only one embodiment of the present invention, and it describes comparatively concrete and detailed, but therefore can not be interpreted as the restriction to the scope of the claims of the present invention.Its concrete structure and size can adjust according to actual needs accordingly.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.
Claims (10)
1. the searching method of e-commerce product in picture, is characterized in that, comprise the following steps:
S1 adds label data in selected commodity region on the commodity displaying picture of user side electronics retail shop, and this label data comprises given shape region data structure and points to the hyperlink of ecommerce webpage;
S2 adopt search engine to find described label data is gone forward side by side line index, the commodity displaying picture of display electronics retail shop.
2. the searching method of the e-commerce product in picture according to claim 1, is characterized in that, in described step S1, label data is committed to server, server is applied search that this label data completes product introduction picture;
The expression format of label data is ([rectangle], [URL]), and wherein, rectangle is for expressing rectangular area data structure, and URL is the hyperlink pointing to ecommerce webpage.
3. the searching method of the e-commerce product in picture according to claim 1, is characterized in that, in described step S1, label data is added the HTML of ecommerce webpage, and search engine is found, and label data is gone forward side by side line index.
4. the searching method of the e-commerce product in the picture according to Claims 2 or 3, is characterized in that, in step S2, the back-end system of search engine can extract and show the electronic commerce data of selected commodity in electronics retail shop database.
5. the searching method of the e-commerce product in picture according to claim 4, is characterized in that, the back-end system of search engine adopts following steps to extract electronic commerce data:
A resolves the website domain name finding electronics retail shop by URL;
The white list of website domain name with ecommerce network address mates by b;
C extracts the electronic commerce data of selected commodity.
6. the searching method of the e-commerce product in picture according to claim 5, is characterized in that, in described step c, the method extracting the electronic commerce data of selected commodity comprises the network address method for digging of API Calls method or HTML parsing.
7. the searching method of the e-commerce product in picture according to claim 6, is characterized in that, described API Calls method is from the URL of selected commodity webpage, extract the ID of the commodity page for calling.
8. the searching method of the e-commerce product in picture according to claim 6, it is characterized in that, the network address method for digging that described HTML resolves is: the URL of the selected commodity page of access, and resolves data according to shifting to an earlier date parsed data structure system in database.
9. the searching method of the e-commerce product in the picture according to any one of claim 1 ~ 8, is characterized in that, search engine is put in order by established standards to commodity displaying picture by electronic commerce data.
10. the searching method of the e-commerce product in picture according to claim 9, it is characterized in that, in step S2, click the purchase focus link on the commodity side being located at exhibiting pictures, directly enter electronics retail shop or activated by the API of electronics retail shop website and buy instruction.
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CN201410528466.9A CN104317828A (en) | 2014-10-09 | 2014-10-09 | Search method for electronic commerce product in picture |
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CN201410528466.9A CN104317828A (en) | 2014-10-09 | 2014-10-09 | Search method for electronic commerce product in picture |
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Cited By (8)
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CN105528446A (en) * | 2015-12-23 | 2016-04-27 | 北京奇虎科技有限公司 | Abstract generating method and device meeting extended product demands |
CN106708378A (en) * | 2015-07-24 | 2017-05-24 | 腾讯科技(深圳)有限公司 | Inlet control method and device |
CN107464143A (en) * | 2017-08-15 | 2017-12-12 | 安徽婧文科技有限公司 | Network commodity marketing system and method |
TWI660313B (en) * | 2016-08-17 | 2019-05-21 | 孕龍科技股份有限公司 | Graphical trading method and trading system |
CN110020183A (en) * | 2018-01-02 | 2019-07-16 | 阿里巴巴集团控股有限公司 | Product treatment method, apparatus and electronic equipment |
CN110502687A (en) * | 2019-08-22 | 2019-11-26 | 山东开创云软件有限公司 | A kind of web information flow method and apparatus |
US10592972B2 (en) | 2016-08-17 | 2020-03-17 | Zeroplus Technology Co., Ltd. | Graphic transaction method and system for utilizing the same |
CN111914517A (en) * | 2020-06-20 | 2020-11-10 | 北京海金格医药科技股份有限公司 | Document hyperlink creating method and device, electronic equipment and readable storage medium |
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Cited By (8)
Publication number | Priority date | Publication date | Assignee | Title |
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CN106708378A (en) * | 2015-07-24 | 2017-05-24 | 腾讯科技(深圳)有限公司 | Inlet control method and device |
CN105528446A (en) * | 2015-12-23 | 2016-04-27 | 北京奇虎科技有限公司 | Abstract generating method and device meeting extended product demands |
TWI660313B (en) * | 2016-08-17 | 2019-05-21 | 孕龍科技股份有限公司 | Graphical trading method and trading system |
US10592972B2 (en) | 2016-08-17 | 2020-03-17 | Zeroplus Technology Co., Ltd. | Graphic transaction method and system for utilizing the same |
CN107464143A (en) * | 2017-08-15 | 2017-12-12 | 安徽婧文科技有限公司 | Network commodity marketing system and method |
CN110020183A (en) * | 2018-01-02 | 2019-07-16 | 阿里巴巴集团控股有限公司 | Product treatment method, apparatus and electronic equipment |
CN110502687A (en) * | 2019-08-22 | 2019-11-26 | 山东开创云软件有限公司 | A kind of web information flow method and apparatus |
CN111914517A (en) * | 2020-06-20 | 2020-11-10 | 北京海金格医药科技股份有限公司 | Document hyperlink creating method and device, electronic equipment and readable storage medium |
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