CN107301556A - The data-sharing systems and its control method of a kind of multi-brand - Google Patents
The data-sharing systems and its control method of a kind of multi-brand Download PDFInfo
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- CN107301556A CN107301556A CN201710570441.9A CN201710570441A CN107301556A CN 107301556 A CN107301556 A CN 107301556A CN 201710570441 A CN201710570441 A CN 201710570441A CN 107301556 A CN107301556 A CN 107301556A
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Abstract
The invention discloses a kind of data-sharing systems of multi-brand and its control method, including multiple trade companies of brand side end, each trade company of brand side end is provided with exclusive identification code；Multiple user information terminals, include the client terminal that uses of User logs in of any brand side；Shared data platform：Store the user data, marketing data and transaction data of any brand side；The trade company of brand side end, user information terminal and shared data platform pass through network interconnection, when some user is simultaneously the member of multiple brand sides, the user information terminal that the User logs in is used turns into the intersection of user's member card bag, and each brand side obtains the user data related to its brand, marketing data and/or transaction data respectively.The present invention helps various brands to set up direct relation with user using branding data as core, and the various data of collection, while being easy to client to manage concentratedly and sharing member card inclusion collection, greatly promote consumption experience enjoyment used in various brands itself.
Description
Technical field
The present invention relates to a kind of data acquisition monitoring system and its control method, more particularly to a kind of data of multi-brand are common
Enjoy system and its control method.
Background technology
CRM (customer relation management) is a kind of application system based on Internet.It passes through to business events flow path
Recombinate to integrate user profile resource, managing customer relation is come with more effective way, information and resource are realized in enterprises
It is shared, so as to reduce operation cost of enterprises, more economical, quick, thoughtful products ＆ services are provided for client, are kept and attraction
More clients, in the hope of being finally reached the maximized purpose of enterprise profit.
With developing rapidly for ecommerce, traditional CRM function is more and more, mainly includes：
1. member management：The filing of Member Information, the modification of data, setting of member's rank etc..
2. integration managing：Member obtains and integrated by modes such as consumption, activities, by buying using integration, participating in
Activity uses product grading mode consumption integration.
3. market administration：Analyze existing target customers, such as major customer colony concentrate on which industry, which
Individual occupation, which ages, which region etc..
4. sales management：Mainly include the modules such as frequent customer, the communication record of potential customers, report form statistics figure.
5. customer service management：The information and customer historical problem log of acquisition problem client, collects the feedback of client, enters
Row satisfaction investigation.
6. rights management：Operating personnel's account password is managed, and it is close that system sets up corresponding account for each operating personnel
Code, and the other authority of classification is set, each employee can only be in the range of authority permission to computer operation.
Traditional CRM management, lacks communication, marketing, the path of sale, and direct close can not occur with consumer for brand
System, brand is had to the contact bought various media or realized by third-party platform with consumer, for example, buy
The advertisement position of electric business platform homepage.
By third party's electric business platform, for any one marketing activity, brand cannot recommend the people that specifies, it is necessary to
Promoted by the advertisement marketing system of the platform to fuzzy client.
By third party's electric business platform, brand can not obtain whole user data, and third-party platform generally only opens one
Fraction data, such as order data, database are controlled by third-party platform, and it is all that brand can not be apparent from consumer
Behavior, including personal related data and behavioral data etc..
Most of brand does not control sale shops, Xian Shang shops under sale shops, including line directly, but passes through
Channel and dealer complete this work, and third party's electric business platform is centered on the retail shop or commodity of channel, to lack
Few platform that service is provided centered on brand.
Therefore, with continuing to develop for crm system, its function constantly increases.Different brands uses respective
CRM system, not only development cost, later stage promotion expense more and more higher cause greatly waste, and lack with
The path that consumer directly links up, marketed, selling；If by third party's electric business platform, then can not be pushed away to specified people
Recommend, whole user data can not be obtained；The service realized centered on brand can not be provided.Therefore, it is necessary to provide one kind
The data-sharing systems and its control method of multi-brand.
The content of the invention
The technical problems to be solved by the invention are to provide the data-sharing systems and its control method of a kind of multi-brand, energy
Various brands are enough helped to set up direct relation with member, the various data of collection are used in various brands itself, while being easy to client
Manage concentratedly and share member card inclusion collection, greatly promote consumption experience enjoyment.
The present invention is to provide a kind of data sharing system of multi-brand for the technical scheme that solution above-mentioned technical problem is used
System, including：Multiple trade companies of brand side end, each trade company of brand side end is provided with exclusive identification code；Multiple user information terminals, including
The member of any brand side logs in the client terminal used；Shared data platform：Store the user data, marketing of each brand side
Data and transaction data, the marketing number of each brand side is handled according to the unified storage of the exclusive identification code at each trade company of brand side end
According to and transaction data；The user data, marketing data and transaction data come from user information terminal, shared data platform management
End or trade company of brand side end；The trade company of brand side end, user information terminal and shared data platform by network interconnection, when
When some user is the member of multiple brand sides simultaneously, the user information terminal that the User logs in is used turns into user's member card bag
Intersection, each brand side obtains the user data related to its brand, marketing data and/or transaction data respectively.
The data-sharing systems of above-mentioned multi-brand, wherein, the shared data platform is provided with member's basic database
With brand basic database, user is registered as platform member by client terminal, then selects brand basic database to provide
Brand side, add its member, and authorize brand side to obtain its personal data, each brand side from member's basic database
Possess a member card, user's selection adds the member of multiple brand sides, so that the client terminal that the User logs in is used
Intersection as user's member card bag.
The data-sharing systems of above-mentioned multi-brand, wherein, the shared data platform be provided with brand campaigns database,
Branded content propelling data storehouse, brand article database and Brand Service database, when the member card of a certain brand of user's selection,
The information such as information of member card of the user in the brand, including member's grade, member's integration, member's Stored Value are obtained after clicking to enter,
And the commodity or/and information on services of the brand are obtained from Relational database.
The data-sharing systems of above-mentioned multi-brand, wherein, the trade company of brand side end is smart mobile phone, central cashier
Or POS.
The data-sharing systems of above-mentioned multi-brand, wherein, the user information terminal is smart mobile phone, PC ends or PAD.
The present invention also provides a kind of control method of the data-sharing systems of above-mentioned multi-brand to solve above-mentioned technical problem,
Wherein, shared data platform management end with according to the corresponding exclusive identification code in each trade company of brand side end set up user terminal and
The mapping relations at trade company end, realize that customer relationship unified monitoring is managed, the control method comprises the following steps：S1：For user
End provides user's registration and logged in and the management of brand side's member card, and user selects the member card of a certain brand, clicks to enter the brand
Member center, activity centre, content push center, official store and service centre of official；S2：Matching meeting is provided for trade company end
Member information, select commodity, match reward voucher, check and write off reward voucher and integration, send Transaction Information, complete check and write off and merchandise in advance；S3：
To be all enter that brand provides brand message typing, the inquiry of brand member data, brand sets in the management end of shared data platform
Put.
The control method of the data-sharing systems of above-mentioned multi-brand, wherein, the controlling stream of user terminal in the step S1
Journey includes：S11, user's registration turn into user terminal platform member, and user profile is saved in member's basic database；S12, Yong Hutong
Cross user terminal selection and add a certain brand member, and authorize the brand side to obtain its personal data, brand side is obtained by management end
The authority of the user and the brand related data must be accessed；S13, user circulation step S12, selection add multiple brand members,
The brand side that the user adds can all be obtained by management end and access the user and the authority of the brand related data；S14, user
Brand center is entered by " brand member card " entrance of user terminal, brand center include the member center of brand, activity centre,
Content push center, official store and service centre of official；S15, user are accessed at the member center of brand side by user terminal
Member's e-wallet database, obtains member data of the user under the brand, including member's grade, member's integration, member
The data of Stored Value and reward voucher；S16, user access brand campaigns database by user terminal, obtained in the activity centre of brand side
The activity that the brand is published to the user is obtained, activity includes purchasing by group, rushing to purchase, drawing a lottery, promoting at a reduced price, completely gives promotion or get preferential
Certificate；S17, user access branded content propelling data storehouse by user terminal, obtain the brand side and push away at brand Fang Tuiwen centers
That gives the user pushes away text；S18, user access brand article database by user terminal, obtained in the official store of brand side
The merchandise news of the brand；S19, user access Brand Service database in the service centre of official of brand side by user terminal,
Obtain official's service content of the brand.
The control method of the data-sharing systems of above-mentioned multi-brand, wherein, the controlling stream at trade company end in the step S2
Journey includes：S21, trade company's end barcode scanning client terminal Quick Response Code, trade company end obtain 2 D code information, match member's basic database
With the membership information of member's e-wallet database；S22, the merchandise news for obtaining brand article database, and select specific business
Total amount after product, and the automatic display of commodity acquiescence amount of money and summation；S23, modification dealing money, and confirm；S24, according to business
Product information, and matched with the reward voucher in the membership information, show that the commodity/order supports the reward voucher used；S25、
The reward voucher to be checked and write off is selected by trade company end；Integration in S26, display membership information, to be checked and write off by trade company's end selection
Number of points；S27, trade company's end points are hit after submission, and the Transaction Information can be dealt into the client terminal of the member；S28, client terminal point
Confirmation is hit, completion is checked and write off in advance；S29, upload receipt of being taken pictures by trade company end, and click on confirmation the transaction complete, then transaction and
Completion is checked and write off, and by merchandising and check and write off data is saved in brand transaction data base accordingly.
The control method of the data-sharing systems of above-mentioned multi-brand, wherein, the controlling stream of management end in the step S3
Journey includes：
S31, brand enter management end, and brand message is saved in brand basic database；
S32, repeat step S31, support entering for multiple brands, the information of each brand is saved in brand basic data
Storehouse；
S33, brand can obtain in member's basic database by management end and add brand member by client terminal
, related to brand user data；
S34, brand are set：
I) member's grade and member's promotion and demotion rule, ratio formula that Stored Value is supplemented with money/consumed, integration acquisition/consumption are set
Ratio formula, be saved in brand basic database；Ii) action message and active rule are set, brand campaigns data are saved in
Storehouse；Iii) set and push content and push rule, be saved in branded content propelling data storehouse；Iv) brand store commodity storehouse is set,
Typing merchandise news, is saved in brand article database；V) official's service content is set, service database is saved in；
S34, to obtaining member data from member's basic database and member's e-wallet database, with from brand basis
Obtained in database, brand campaigns database, branded content propelling data storehouse, brand article database and Brand Service database
Branding data matched, and calculate member's grade and according to rule for member provide corresponding action message, push content,
Brand store commodity, official's service content.
The control method of the data-sharing systems of above-mentioned multi-brand, wherein, official's service content is sent including barcode scanning
Reward voucher, detailed process is as follows：I) Quick Response Code of trade company end barcode scanning client, trade company end obtains 2 D code information, matches member
The membership information of basic database and member's e-wallet database；Ii the reward voucher of brand campaigns database) is obtained；Iii) select
Select reward voucher and click on to give and give the member, member's client obtains reward voucher, coupon information deposit member's stored value card
Database.
The control method of the data-sharing systems of above-mentioned multi-brand, wherein, official's service content includes online visitor
Clothes send reward voucher, and detailed process is as follows：I) client selection customer service is linked up, and inquires the customer service ditch in Brand Service database
The logical corresponding trade company end of button, the trade company end is set up with the client and links up session；Ii the preferential of brand campaigns database) is obtained
Certificate；Iii) select reward voucher and click on to give to give the member, member's client obtains reward voucher, coupon information deposit member
E-wallet database.
The control method of the data-sharing systems of above-mentioned multi-brand, wherein, the user data, marketing data and transaction
Data come from user information terminal, shared data platform management end or trade company of brand side end；The management end, client terminal and
Trade company end is by multiple middle table quick obtaining associated datas, and detailed process is as follows：
I) brand inquires about its membership information by management end：
Customer ID is inputted, by Customer ID and brand itself ID of input, with " brand and the member in member's basic database
Middle table " is matched；Judge the Customer ID whether be the brand member, if then according to Customer ID and brand ID, in member's electricity
Sub- wallet and the matching of member's basic database, obtain the membership information for belonging to the brand；" the brand number from brand basic database
According to address table " in find the position range that the branding data is stored in database, according to storage location scope respectively from brand
Transaction data base, brand campaigns database, branded content propelling data storehouse, brand article database, Brand Service database, product
The data of the brand are obtained in board basic database, and these data are matched with Customer ID, brand ID, member association is obtained
The branding data；
Ii) member accesses brand center by the brand member card entrance of client:
By Customer ID and the corresponding brand ID of brand member card, and in member's basic database " in the middle of brand and member
Table " is matched；Judge the Customer ID whether be the brand member, if then according to Customer ID and brand ID, in member's electronic money
Bag and the matching of member's basic database, obtain the membership information for belonging to the brand；From brand basic database " branding data
The position range that the branding data is stored in database is found in location table ", is merchandised respectively from brand according to storage location scope
Database, brand campaigns database, branded content propelling data storehouse, brand article database, Brand Service database, brand base
The data of the brand are obtained in plinth database, and these data are matched with Customer ID, brand ID, being somebody's turn to do for member association is obtained
Branding data；
Iii) trade company obtains the information and branding data of the member under the brand of brand member by trade company end：
Trade company obtains the ID of the client by the Quick Response Code of trade company's end barcode scanning client；By trade company in itself where brand
The Customer ID that ID is obtained with barcode scanning, is matched with " brand and the member's middle table " in member's basic database；Judge the Customer ID
Whether be the brand member, if then according to Customer ID and brand ID, in member's stored value card and member's basic database
Match somebody with somebody, obtain the membership information for belonging to the brand；The brand number is found in " branding data address table " from brand basic database
According to the position range stored in database, according to storage location scope respectively from brand transaction data base, brand campaigns data
The product are obtained in storehouse, branded content propelling data storehouse, brand article database, Brand Service database, brand basic database
The data of board, and these data are matched with Customer ID, brand ID, obtain the branding data of member association.
The control method of the data-sharing systems of above-mentioned multi-brand, wherein, the management end pair of the shared data platform
Different shops, the transaction data of the same brand of different channels carry out aggregation process.
Present invention contrast prior art has following beneficial effect：The data-sharing systems for the multi-brand that the present invention is provided and
Its control method, helps various brands to set up direct relation with member, the various data of collection are used in various brands itself, simultaneously
It is easy to client to manage concentratedly and shares member card inclusion collection, greatly promotes consumption experience enjoyment.The present invention for brand establish with
The path that consumer directly links up, marketed, selling, brand controls its whole member data, and specified people can be pushed away
Marketing is recommended, the service centered on brand is really realized.Multiple brands share a platform simultaneously, and pass through multiple brands
Common promotion, improves the liveness of user information terminal, greatly reduces brand expenditure cost.
Brief description of the drawings
Fig. 1 is the data-sharing systems configuration diagram of multi-brand of the present invention；
Fig. 2 is the data-sharing systems user terminal of multi-brand of the present invention and management end data acquisition monitoring schematic flow sheet；
Fig. 3 is the data-sharing systems user terminal and trade company's end data acquisition monitoring schematic flow sheet of multi-brand of the present invention；
Fig. 4 is the schematic flow sheet of the accurate quick search associated data of the present invention.
Embodiment
The invention will be further described with reference to the accompanying drawings and examples.
Fig. 1 is the data-sharing systems configuration diagram of multi-brand of the present invention.
Refer to Fig. 1, the data-sharing systems for the multi-brand that the present invention is provided, including：
Multiple trade companies of brand side end, each trade company of brand side end is provided with exclusive identification code；
The member of multiple user information terminals, abbreviation user terminal, including any brand side logs in the client terminal used；
Shared data platform：The user data, marketing data and transaction data of each brand side are stored, according to each brand
The unified storage of the exclusive identification code at square trade company end handles the marketing data and transaction data of each brand side；
The trade company of brand side end, user information terminal and shared data platform are by network interconnection, when some user is same
When for multiple brand sides member when, the user information terminal that the User logs in is used turn into user's member card bag intersection, altogether
Enjoy the user data, marketing data and/or transaction data of partial association.
The present invention also provides a kind of control method of the data-sharing systems using above-mentioned multi-brand, and system platform is divided into three
Part：User terminal, management end and trade company end, the data interaction of user terminal and management end are as shown in Fig. 2 user terminal and trade company end
Data interaction is as shown in figure 3, the unified storage of the marketing data and transaction data so as to realize each brand side is handled, and product
Board side obtains the user data related to its brand, marketing data and/or transaction data respectively.User terminal is provided separately below,
Management end and the specific data processing implementation process at trade company end.
First, user terminal：
1st, user's registration turns into user terminal platform member, and user profile is saved in member's basic database.
2nd, user adds a certain brand member by user terminal selection, and authorizes brand to obtain its personal data, brand
The authority for accessing the user data can be obtained by management end.
3rd, the step of user is recycled second step, may be optionally added multiple brand members, and its brand added passes through management
End can all obtain the authority for accessing the user data.
4th, user enters brand center by " brand member card " entrance of user terminal, and brand center includes the member of brand
Center, activity centre, content push center, official store, service centre of official.
5th, user accesses member's e-wallet database by user terminal, obtains the user and exist at the member center of brand
Member data under the brand, including member's grade, member's integration, member's Stored Value, the data of reward voucher.
6th, user accesses brand campaigns database by user terminal, obtains the brand and be published in the activity centre of brand
The activity of the user, activity includes purchasing by group, rushing to purchase, drawing a lottery, promoting at a reduced price, completely gives promotion or get reward voucher etc..
7th, user accesses branded content propelling data storehouse by user terminal, obtains the brand and push away at the Tui Wen centers of brand
That gives the user pushes away text.
8th, user accesses brand article database by user terminal, obtains the commodity of the brand in the official store of brand
Information.
9th, user accesses Brand Service database by user terminal, obtains the brand in the service centre of official of brand
Official's service content.
2nd, management end：
1st, brand enters management end, and brand message is saved in brand basic database.
2nd, the first step is repeated, entering for multiple brands can be supported, the information of each brand is saved in brand basic data
Storehouse.
3rd, brand can obtain in member's basic database by management end and add the member's of the brand by user terminal
User data.
4th, brand is set
Member's grade and member's promotion and demotion rule, ratio formula that Stored Value is supplemented with money/consumed, integration acquisition/consumption are set
Ratio formula, be saved in brand basic database.
Action message and active rule (including coupon information and rule) are set, brand campaigns database is saved in.
Set and push content and push rule, be saved in branded content propelling data storehouse.
Brand store commodity storehouse is set, and typing merchandise news is saved in brand article database.
Official's service function and content are set, service database is saved in.
5th, to obtaining member data from member's basic database and member's e-wallet database, and from the basic number of brand
According to what is obtained in storehouse, brand campaigns database, branded content propelling data storehouse, brand article database and Brand Service database
Branding data and setting matching, member obtain corresponding member's grade, action message, push content, brand store commodity, official
Service.
3rd, trade company end
I) flow one
1st, the Quick Response Code of trade company end barcode scanning client, trade company end obtains 2 D code information, matching member's basic database and
The membership information of member's e-wallet database；
2nd, the merchandise news of brand article database is obtained, and selects specific commodity, and the automatic display of commodity acquiescence amount of money
And total amount；
3rd, dealing money is changed, and is confirmed；
4th, according to merchandise news, and matched with existing reward voucher in the membership information, show the commodity/order branch
Hold the reward voucher used；
5th, the reward voucher to be checked and write off is selected by trade company end；
6th, the integration in display membership information, the number of points to be checked and write off is selected by trade company end；
7th, trade company's end points is hit after submission, and the Transaction Information can be dealt into the client of the member；
8th, user terminal, which is clicked on, confirms, completion is checked and write off in advance；
9th, taken pictures upload receipt by trade company end, and click on the confirmation transaction and completed, then merchandise and check and write off completion.
Ii) flow two
1st, the Quick Response Code of trade company end barcode scanning client, trade company end obtains 2 D code information, matching member's basic database and
The membership information of member's e-wallet database, the trade company end is set up with the client and links up session；
2nd, trade company end obtains the reward voucher of brand campaigns database；
3rd, trade company end selects reward voucher and clicks on to give to give the user, and the subscription client obtains reward voucher, reward voucher letter
Breath deposit member's e-wallet database.
Iii) flow three
1st, client selection customer service is linked up, and is inquired the customer service in Brand Service database and is linked up the corresponding trade company of button
End, the trade company end is set up with the client and links up session；
2nd, trade company end obtains the reward voucher of brand campaigns database；
3rd, trade company end selects reward voucher and clicks on to give to give the user, and the subscription client obtains reward voucher, reward voucher letter
Breath deposit member's e-wallet database.
The version that trade company end is supported：
1) smart mobile phone implantation version, it is adaptable to shop-within-a-shop's scene of central cash register, in the form of APP, is built into mobile phone.
2) intelligence POS is implanted into version, it is adaptable to medium and small retail shop scene, in the form of APP, is built into POS.
3) POS interface boards, it is adaptable to which the existing POS of large-scale retail business, function is in the form of interface and big
The POS of type retailer is got through, and providing corresponding function for POS supports.
Therefore, the control method of the data-sharing systems for the multi-brand that the present invention is provided, the user data, marketing
Data and transaction data can come from user information terminal, shared data platform management end or trade company of brand side end.Particularly
The data at shared data platform management end, source is even more complicated, it is necessary to different shops, the transaction of the same brand of different channels
Data carry out aggregation process.The management end, client terminal and trade company end by multiple middle table quick obtaining associated datas, than
The mode speed searched in total data is fast, the efficiency of lookup is improved, while accurately defining inquiry number by middle table
According to scope, it is to avoid inquiry of crossing the border, realize accurate quickly inquiry.As shown in figure 4, specifically including：
I) brand inquires about its membership information by management end：
Customer ID (can without) is inputted, by Customer ID and brand itself ID of input, with " the brand in member's basic database
With member's middle table " match, as shown in table 1；
| Field | Type | Annotation |
| id | int | Automatic numbering |
| brand_id | int | Brand ID |
| member_id | int | Member ID |
Table 1
Judge the Customer ID whether be the brand member (if Customer ID for sky, equivalent to inquire about the brand under institute
Some members), if then
According to Customer ID and brand ID, matched in member's stored value card and member's basic database, acquisition belongs to the brand
Membership information.
The position that the branding data is stored in database is found in " branding data address table " from brand basic database
Scope is put, according to storage location scope respectively from brand transaction data base, brand campaigns database, branded content propelling data
The data of the brand are obtained in storehouse, brand article database, Brand Service database, brand basic database, and these are counted
Matched according to Customer ID, brand ID, obtain the branding data of member association, as shown in table 2.
| Field | Type | Annotation |
| id | int | Automatic numbering |
| brand_id | int | Brand ID |
| table_id | int | Tables of data ID |
| range_min | varchar2(32) | Data starting point |
| range_max | varchar2(32) | End of data point |
Table 2
Ii) member accesses brand center by the brand member card entrance of client:
By Customer ID and the corresponding brand ID of brand member card, and in member's basic database " in the middle of brand and member
Table " is matched；
Judge the Customer ID whether be the brand member, if then according to Customer ID and brand ID, in member's electronic money
Bag and the matching of member's basic database, obtain the membership information for belonging to the brand；
The position that the branding data is stored in database is found in " branding data address table " from brand basic database
Scope is put, according to storage location scope respectively from brand transaction data base, brand campaigns database, branded content propelling data
The data of the brand are obtained in storehouse, brand article database, Brand Service database, brand basic database, and these are counted
Matched according to Customer ID, brand ID, obtain the branding data of member association.
Iii) trade company obtains the information and branding data of the member under the brand of brand member by trade company end：
Trade company obtains the ID of the client by the Quick Response Code of trade company's end barcode scanning client；
By trade company in itself where the Customer ID that obtains of brand ID and barcode scanning, with member's basic database " brand with
Member's middle table " is matched；
Judge the Customer ID whether be the brand member, if then according to Customer ID and brand ID, in member's electronic money
Bag and the matching of member's basic database, obtain the membership information for belonging to the brand；
The position that the branding data is stored in database is found in " branding data address table " from brand basic database
Scope is put, according to storage location scope respectively from brand transaction data base, brand campaigns database, branded content propelling data
The data of the brand are obtained in storehouse, brand article database, Brand Service database, brand basic database, and these are counted
Matched according to Customer ID, brand ID, obtain the branding data of member association.
In summary, the data-sharing systems and its control method for the multi-brand that the present invention is provided, help various brands and meeting
Member sets up direct relation, and the various data of collection are used in various brands itself, while being easy to client to manage concentratedly and sharing meeting
Member's card inclusion collection, greatly promotes consumption experience enjoyment.Specific advantage is as follows：1) traditional crm system lacks what is merchandised and check and write off
Function, brand lacks the contact when merchandising and checking and writing off with user；2) traditional electric business system only has the member of electric business platform, does not have
There is the member of brand oneself, member data does not belong to brand；3) this medium of APP ends being had by oneself by brand, sends APP and disappears
Breath is notified, reduces traditional short message or the cost of mail；4) brand can not obtain the membership information of the non-brand, the member of non-brand
Also the information of the brand can not be obtained, has ensured that data of the user in the brand are privately owned for brand；5) APP is multiple product
Board provides service, and many brands of tradition possess the APP of oneself, but when user needs to obtain the service of multiple brands, it is necessary to download
Multiple APP.
Although the present invention is disclosed as above with preferred embodiment, so it is not limited to the present invention, any this area skill
Art personnel, without departing from the spirit and scope of the present invention, when a little modification can be made and perfect, therefore the protection model of the present invention
Enclose when by being defined that claims are defined.
Claims (13)
1. a kind of data-sharing systems of multi-brand, it is characterised in that including：
Multiple trade companies of brand side end, each trade company of brand side end is provided with exclusive identification code；
Multiple user information terminals, include the client terminal that uses of User logs in of any brand side；
Shared data platform：The user data, marketing data and transaction data of each brand side are stored, according to each brand side business
The unified storage of the exclusive identification code at family end handles the marketing data and transaction data of each brand side；The user data, marketing
Data and transaction data come from user information terminal, shared data platform management end or trade company of brand side end；
The trade company of brand side end, user information terminal and shared data platform are by network interconnection, when some user is simultaneously
During the member of multiple brand sides, the user information terminal that the User logs in is used turns into the intersection of user's member card bag, each product
Board side obtains the user data related to its brand, marketing data and/or transaction data respectively.
2. the data-sharing systems of multi-brand as claimed in claim 1, it is characterised in that the shared data platform is provided with
Member's basic database and brand basic database, user are registered as platform member by client terminal, then select brand
The brand side that basic database is provided, adds its member, and authorize brand side to obtain its number from member's basic database
According to each brand side possesses a member card, and user's selection adds the member of multiple brand sides, so that the User logs in
The client terminal used turns into the intersection of user's member card bag.
3. the data-sharing systems of multi-brand as claimed in claim 2, it is characterised in that the shared data platform is provided with
Brand campaigns database, branded content propelling data storehouse, brand article database and Brand Service database, when user selects certain
The member card of one brand, after clicking to enter obtain user the brand information of member card, including member's grade, member integration,
Member's Stored Value, coupon information, and obtain from Relational database the commodity or/and information on services of the brand.
4. the data-sharing systems of multi-brand as claimed in claim 1, it is characterised in that the trade company of brand side end is intelligence
Mobile phone, central cashier, POS, the application software based on PC or Web browser；The shared platform management end is based on PC
Application software or Web browser.
5. the data-sharing systems of multi-brand as claimed in claim 1, it is characterised in that the user information terminal is intelligence
Mobile phone, PC ends or PAD.
6. a kind of control method of the data-sharing systems of multi-brand, it is characterised in that using such as any one of claim 1-5 institutes
The data-sharing systems for the multi-brand stated, it is corresponding unique according to each trade company of brand side end in the management end of shared data platform
Identification code sets up the mapping relations at user terminal and trade company end, realizes that customer relationship unified monitoring is managed, the control method includes
Following steps：
S1：User's registration is provided for user terminal to log in and the management of brand member card, user selects the member card of a certain brand, clicked on
Into the member center of the brand, activity centre, content push center, official store and service centre of official；
S2：There is provided for trade company end and match user's membership information, select commodity, match reward voucher, check and write off reward voucher and integration, transmission
Transaction Information, completion are checked and write off and merchandised in advance；
S3：Shared data platform management end for it is all enter brand provide brand message typing, brand member data inquiry,
Brand is set.
7. the control method of the data-sharing systems of multi-brand as claimed in claim 6, it is characterised in that in the step S1
The control flow of user terminal includes：
S11, user's registration turn into user terminal platform member, and user profile is saved in member's basic database；
S12, user add a certain brand member by user terminal selection, and authorize the brand side to obtain its personal data, brand
Side is obtained by management end and accesses the user and the authority of the brand related data；
S13, user circulation step S12, selection add multiple brand members, and the brand side that the user adds all may be used by management end
Obtain and access the user and the authority of the brand related data；
S14, user enter brand center by " brand member card " entrance of user terminal, and brand center is included in the member of brand
The heart, activity centre, content push center, official store and service centre of official；
S15, user access member's e-wallet database by user terminal, obtain the user and exist at the member center of brand side
Member data under the brand, including member's grade, member's integration, the data of member's Stored Value and reward voucher；
S16, user access brand campaigns database by user terminal, obtain the brand and be published in the activity centre of brand side
The activity of the user, the activity includes purchasing by group, rushing to purchase, drawing a lottery, promoting at a reduced price, completely gives promotion or get reward voucher；
S17, user access branded content propelling data storehouse by user terminal, obtain the brand side at brand Fang Tuiwen centers
Be pushed to the user pushes away text；
S18, user access brand article database by user terminal, obtain the commodity of the brand in the official store of brand side
Information；
S19, user access Brand Service database by user terminal, obtain the brand in the service centre of official of brand side
Official's service content.
8. the control method of the data-sharing systems of multi-brand as claimed in claim 6, it is characterised in that in the step S2
The control flow at trade company end includes：
S21, trade company's end barcode scanning client terminal Quick Response Code, trade company end obtain 2 D code information, matching member's basic database and
The user profile of member's e-wallet database；
S22, the merchandise news for obtaining brand article database, and select specific commodity, and the automatic display of commodity acquiescence amount of money and
Total amount after summation；
S23, modification dealing money, and confirm；
S24, matched according to merchandise news, and with the reward voucher in the user profile, show that the commodity/order is supported to use
Reward voucher；
S25, pass through trade company end and select the reward voucher to be checked and write off；
Integration in S26, display user profile, the number of points to be checked and write off is selected by trade company end；
S27, trade company's end points are hit after submission, and the Transaction Information can be dealt into the client terminal of the user；
S28, client terminal, which are clicked on, to be confirmed, completion is checked and write off in advance；
S29, upload receipt of being taken pictures by trade company end, and click on the confirmation transaction and complete, then merchandise and check and write off completion, and by phase
The transaction answered and check and write off data and be saved in brand transaction data base.
9. the control method of the data-sharing systems of multi-brand as claimed in claim 6, it is characterised in that in the step S3
The control flow of management end includes：
S31, brand enter management end, and brand message is saved in brand basic database；
S32, repeat step S31, support entering for multiple brands, the information of each brand is saved in brand basic database；
S33, brand by management end, can obtain in member's basic database by client terminal add brand member,
The user data related to the brand；
S34, brand are set：
I) member's grade and member's promotion and demotion rule, ratio formula that Stored Value is supplemented with money/consumed, the ratio for integrating acquisition/consumption are set
Example formula, is saved in brand basic database；
Ii) action message and active rule are set, brand campaigns database is saved in；
Iii) set and push content and push rule, be saved in branded content propelling data storehouse；
Iv) brand store commodity storehouse is set, and typing merchandise news is saved in brand article database；
V) official's service content is set, service database is saved in；
S35, to obtaining user data from member's basic database and member's e-wallet database, and from brand basic data
The product obtained in storehouse, brand campaigns database, branded content propelling data storehouse, brand article database and Brand Service database
Board data are matched, and calculate user member's grade and according to rule for member provide corresponding action message, push content,
Brand store commodity, official's service content.
10. the control method of the data-sharing systems of the multi-brand as described in claim 6,7 or 9, it is characterised in that the official
Square service content is included by setting up communication session and giving reward voucher as follows：
I) user profile of matching member's basic database and member's e-wallet database；Ii brand campaigns database) is obtained
Reward voucher；Iii) selection reward voucher and given by the communication session of trade company end and client and give the user, the user client
Get acquisition reward voucher, coupon information deposit member's e-wallet database in end.
11. the control method of the data-sharing systems of multi-brand as claimed in claim 10, it is characterised in that the communication meeting
It is as follows that words set up mode：
The Quick Response Code of client is scanned at trade company end, and trade company end obtains the ID of client by the 2 D code information, the trade company end with
Session is linked up in the foundation of the client；Or
Client clicks on customer service and links up button, inquires about the customer service in Brand Service database automatically and links up the corresponding trade company of button
End, the trade company end is set up with the client and links up session.
12. the control method of the data-sharing systems of multi-brand as claimed in claim 6, it is characterised in that the management end,
Client terminal and trade company end are by multiple middle table quick obtaining associated datas, and detailed process is as follows：
I) brand inquires about its user's membership information by management end：
Customer ID is inputted, by Customer ID and brand itself ID of input, and in member's basic database " in the middle of brand and member
Table " is matched；
Judge the Customer ID whether be the brand member, if then according to Customer ID and brand ID, in member's stored value card and
Member's basic database is matched, and obtains the user's membership information for belonging to the brand；
The position model that the branding data is stored in database is found in " branding data address table " from brand basic database
Enclose, according to storage location scope respectively from brand transaction data base, brand campaigns database, branded content propelling data storehouse, product
Obtain the data of the brand in board merchandising database, Brand Service database, brand basic database, and by these data and visitor
Family ID, brand ID are matched, and obtain the branding data of member association；
Ii) user accesses brand center by the brand member card entrance of client:
By Customer ID and the corresponding brand ID of brand member card, with " brand and the member's middle table " in member's basic database
Match somebody with somebody；
Judge the Customer ID whether be the brand member, if then according to Customer ID and brand ID, in member's stored value card and
Member's basic database is matched, and obtains the user's membership information for belonging to the brand；
The position model that the branding data is stored in database is found in " branding data address table " from brand basic database
Enclose, according to storage location scope respectively from brand transaction data base, brand campaigns database, branded content propelling data storehouse, product
Obtain the data of the brand in board merchandising database, Brand Service database, brand basic database, and by these data and visitor
Family ID, brand ID are matched, and obtain the branding data of member association；
Iii) trade company obtains the membership information and branding data of the user under the brand of brand user by trade company end：
Trade company obtains the ID of the client by the Quick Response Code of trade company's end barcode scanning client；
By trade company's Customer ID that the brand ID at place is obtained with barcode scanning in itself, with " brand and the member in member's basic database
Middle table " is matched；
Judge the Customer ID whether be the brand member, if then according to Customer ID and brand ID, in member's stored value card and
Member's basic database is matched, and obtains the user's membership information for belonging to the brand；
The position model that the branding data is stored in database is found in " branding data address table " from brand basic database
Enclose, according to storage location scope respectively from brand transaction data base, brand campaigns database, branded content propelling data storehouse, product
Obtain the data of the brand in board merchandising database, Brand Service database, brand basic database, and by these data and visitor
Family ID, brand ID are matched, and obtain the branding data of member association.
13. the control method of the data-sharing systems of the multi-brand as described in any one of claim 6~9, it is characterised in that institute
The management end for stating shared data platform carries out aggregation process to the transaction data of the same brand of different shops under different channels.
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Application publication date: 20171027 |