CN107464137A - It is a kind of based on express delivery cabinet from media advertisement put-on method and system - Google Patents
It is a kind of based on express delivery cabinet from media advertisement put-on method and system Download PDFInfo
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- CN107464137A CN107464137A CN201710631400.6A CN201710631400A CN107464137A CN 107464137 A CN107464137 A CN 107464137A CN 201710631400 A CN201710631400 A CN 201710631400A CN 107464137 A CN107464137 A CN 107464137A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The present invention discloses a kind of includes step based on express delivery cabinet from media advertisement put-on method and system, method:Media platform server synthesizes personalized digital media content according to ad material and is used as advertising resource, and by advertising resource and advertisement putting order transmission to media business server;Media business server preserves the advertisement putting order, and corresponding advertising resource is transferred into CDN Resource Servers;Media business server calls Push Service, push update messages to corresponding express delivery cabinet;When express delivery cabinet detects ad content renewal according to the new information, from advertising resource corresponding to the download of CDN Resource Servers and play out.The present invention can realize more flexible advertisement putting, and can determine the scope of advertisement putting as needed, meet the individual demand of different user, while because advertisement putting has more specific aim, so improving advertisement delivery effect.
Description
Technical field
The present invention relates to advertisement putting field, more particularly to a kind of from media advertisement put-on method and it is based on express delivery cabinet
System.
Background technology
In recent years, as the fast development of ecommerce, express delivery are in rapid growth trend, express delivery cabinet is also more and more general
And.As the media platform for closely pressing close to community users life, the value for launching advertisement also increasingly highlights.At present in industry
To be launched for corporate client open advertisements, pattern is laid particular stress on, and is launched budget height, procedure links length, is launched geographical covering extensively, launch
Duration is grown.And as mobile Internet develops, personalized advertising appeal and expression way are maked rapid progress.Managed according to long-tail
By effect, the advertisement putting demand of a large amount of personal/small self-employed workers has Potential feasibility.And all kinds of advertisement puttings in industry at present
Pattern mismatches personal advertisement demand.It is scarce for individual demand from ad production, advertisement putting, terminal display link
Lose.
Therefore, prior art has yet to be improved and developed.
The content of the invention
In view of above-mentioned the deficiencies in the prior art, it is an object of the invention to provide it is a kind of based on express delivery cabinet from media advertisement
Put-on method and system, it is intended to which solving existing advertisement putting mode can not meet individual requirements, launch ineffective etc. ask
Topic.
Technical scheme is as follows:
It is a kind of based on express delivery cabinet from media advertisement put-on method, it includes step:
A, instructed according to the advertisement putting of user and obtain advertisement putting order and corresponding ad material, and advertisement is thrown
Put order and ad material is uploaded to media platform server;
B, media platform server synthesizes personalized digital media content according to the ad material and is used as advertising resource, and
By advertising resource and advertisement putting order transmission to media business server;
C, media business server preserves the advertisement putting order, and corresponding advertising resource is transferred into CDN resources
Server;
D, media business server calls Push Service, push update messages to corresponding express delivery cabinet;
E, when express delivery cabinet detects ad content renewal according to the new information, downloaded from CDN Resource Servers corresponding
Advertising resource and play out.
Preferably, the ad material includes word, picture and animation.
Preferably, in the step E, whether express delivery cabinet regular check ad content updates, when detecting ad content more
When new, from advertising resource corresponding to the download of CDN Resource Servers and play out.
Preferably, advertisement putting order includes the cabinet-type air conditioner scope, time range and dispensing scene of advertisement putting.
Preferably, the dispensing scene includes client's pickup scene, courier logs in scene and the unattended field of long-time
Scape.
Preferably, also include after the step E:
F, express delivery cabinet counts every advertisement and plays record, uploads to media business server, is aggregated into form, open to use
Family is inquired about.
Preferably, the ad material also include user selected by advertisement formwork, the advertisement formwork include blessing class,
Explain class, barrage class.
It is a kind of based on express delivery cabinet from media advertisement jettison system, it includes:
Uploading module, advertisement putting order and corresponding advertisement element are obtained for being instructed according to the advertisement putting of user
Material, and advertisement putting order and ad material are uploaded to media platform server;
Advertisement synthesis module, personalized digital media content is synthesized simultaneously according to the ad material for media platform server
As advertising resource, and by advertising resource and advertisement putting order transmission to media business server;
Advertising resource transport module, the advertisement putting order is preserved for media business server, and it is wide by corresponding to
Resource transmission is accused to CDN Resource Servers;
Message pushing module, for media business server calls Push Service, push updates messages to corresponding express delivery
Cabinet;
Playing module is downloaded, when detecting ad content renewal according to the new information for express delivery cabinet, from CDN resources
Advertising resource corresponding to server download simultaneously plays out.
Preferably, in the download playing module, whether express delivery cabinet regular check ad content updates, when detecting advertisement
During content update, from advertising resource corresponding to the download of CDN Resource Servers and play out.
Preferably, in addition to:
Statistical module, count every advertisement for express delivery cabinet and play record, upload to media business server, be aggregated into report
Table, it is open to be inquired about to user.
Beneficial effect:The present invention can realize more flexible advertisement putting, and can determine that advertisement is thrown as needed
The scope put, the individual demand of different user is met, while because advertisement putting has more specific aim, so improving advertisement throwing
Put effect.
Brief description of the drawings
Fig. 1 is a kind of flow chart from media advertisement put-on method preferred embodiment based on express delivery cabinet of the present invention.
Fig. 2 is a kind of structured flowchart from media advertisement jettison system preferred embodiment based on express delivery cabinet of the present invention.
Embodiment
The present invention provide it is a kind of based on express delivery cabinet from media advertisement put-on method and system, for make the purpose of the present invention,
Technical scheme and effect are clearer, clear and definite, and the present invention is described in more detail below.It is it should be appreciated that described herein
Specific embodiment only to explain the present invention, is not intended to limit the present invention.
Referring to Fig. 1, Fig. 1 is a kind of stream from media advertisement put-on method preferred embodiment based on express delivery cabinet of the present invention
Cheng Tu, as illustrated, it includes step:
S1, instructed according to the advertisement putting of user and obtain advertisement putting order and corresponding ad material, and by advertisement
Launch order and ad material is uploaded to media platform server;
S2, media platform server synthesize personalized digital media content according to the ad material and are used as advertising resource,
And by personalized digital media content and advertisement putting order transmission to media business server;
S3, media business server preserve the advertisement putting order, and corresponding advertising resource are transferred into CDN resources
Server;
S4, media business server calls Push Service, push update messages to corresponding express delivery cabinet;
When S5, express delivery cabinet detect ad content renewal according to the new information, downloaded from CDN Resource Servers corresponding
Advertising resource and play out.
The present invention is to carry out Data Collection by the mobile terminal of user, then by express delivery cabinet to playing out, user
The material of institute's advertisement to play, and the scope played can be voluntarily selected, so more personalized, advertisement, which plays, has more pin
To property, result of broadcast is more preferably.
Specifically, in the step S1, user can be entered under advertisement by wechat enterprise public number or mobile terminal APP
Single interface, lower single button is provided with single interface under the advertisement, when user clicks on the lower single button, then ejects information
Inputting interface, in described information inputting interface, user can input sequence information, while or enter in next stage interface and select
Corresponding ad material, then carry out upload dispensing.
Sequence information therein, i.e. advertisement putting order include the cabinet-type air conditioner scope, time range and dispensing field of advertisement putting
Scape.
Cabinet-type air conditioner scope therein just refers to play out on which express delivery cabinet, such as all in a certain geographic range
Played out on express delivery cabinet, either played out on all express delivery cabinets of a certain brand or user voluntarily selects as needed
Select the express delivery cabinet for needing to play advertisement.It is of course possible to eject list in selection interface, then deeply selected layer by layer, such as
Guangdong Province is selected, Shenzhen is then selected, then selects Nanshan District, then selects Nan Tou streets, the like, until choosing
Suitable scope, and now can be with final election, you can with the multiple options of simultaneous selection, such as can be with simultaneous selection under Shenzhen
Nanshan District, Futian District etc.;It can certainly be shown in a manner of map, then be selected, in this manner
When being selected, can simultaneously mating area selection mode, so when clicking on some region, then directly shown on map
All express delivery cabinets in the region,, can be under map after express delivery cabinet is selected so as to which fast and easy selects required express delivery cabinet
Side shows selected express delivery cabinet and quantity with tabular form.
Time range therein refers to when playing advertisement, and time range can be selected according to the form of period
Select, such as select to which date to terminate since which date, during this period of time play advertisement, time range therein can
Be a period can also be several periods, these periods can be different time ranges in addition, such as
One period is to January 5 January 1, and second time period is in January 6 to January 7.Certain time range
Can be played out by the cycle, such as Monday weekly plays out, or daily noon plays out at (12 points to 2
Point).Can also be for different advertisement selections different period, such as advertisement A selection first time period, advertisement B selections
Second time period, or the different advertisement of loop play in certain time period.
Preferably, the dispensing scene includes client's pickup scene, courier logs in scene and the unattended field of long-time
Scape.The dispensing scene includes but is not limited to the scene that the example above goes out.
Client's pickup scene therein is when there is user operating pickup on express delivery cabinet, then carries out advertisement broadcasting, its
In user can be any one pickup user, can also be specified by the consumer to place an order, the mode specified
Can select phone number or other accounts etc. to be used for the mark that pickup user is identified, as corresponding user
When carrying out pickup, then advertisement broadcasting is carried out, so as to realize the advertisement putting more oriented.It is to work as that courier therein, which logs in scene,
Courier then carries out advertisement broadcasting, courier therein can be any one operation when carrying out register on express delivery cabinet
The courier of express delivery cabinet, it can also be specified by the consumer to place an order, the mode specified can refer to aforementioned manner.Above-mentioned scene
In, because someone is operating express delivery cabinet, it so now advertisement playing effect is more preferable, can be effectively viewed the advertisement of broadcasting.
The unattended scene of long-time therein refers to when not detecting someone's operation express delivery cabinet within a period of time, then enter
Row advertisement plays.It can be specifically unattended express delivery cabinet either unattended express delivery cabinet or 1 small in 20 minutes in 10 minutes
When interior unattended express delivery cabinet, then carry out advertisement broadcasting, can specifically be set as needed by the consumer to place an order certainly
Put.Advantage of this is that the advertisement that can avoid playing causes to perplex to the user of operation, allow users to adless
Operated under state, lift user experience.And under this scene, passer-by is facilitated to check advertisement.
Then the ad material that need to be uploaded may be selected in user, and ad material specifically may include word, picture and animation.Wherein
Picture can select multiple, animation can be audio-visual-materials or audio material.Others can be also selected as needed in addition
Ad material, such as ppt, word or other documents.Word therein can be the word that user is manually entered or
System provides some word templates and selected for user, and picture therein can be captured by user or system provides
Some graphic templates select for user, and cartoon material therein can be made by user or system offer is some
Animation template selects for user.The number of picture therein is unrestricted, but should not excessively also unsuitable very few (such as 5 to 10
), otherwise do not reach optimal result of broadcast, word number of words therein is also unsuitable excessive or very few (such as within 100 words), moves
Drawing size also should be suitable, to realize optimal result of broadcast.
Then advertisement putting order and ad material are uploaded to media platform server and carry out follow-up advertisement synthesis behaviour
Make.
In the step S2, media platform server synthesizes personalized digital media content according to the ad material and made
For advertising resource.
The mode of synthesis can be that the pattern according to selected by user is synthesized or is automatically synthesized.Example
A background picture is such as fixed as bottom figure layer, then using the picture selected by user as top figure layer, and in top graph
The maximum viewing area of picture is secured on layer, and secures the maximum viewing area of word segment, such as picture is arranged on
The top of top figure layer, text importing in the lower section of top figure layer, and the two all horizontal vertical is shown centered on.
In addition, the ad material also includes the advertisement formwork selected by user, the advertisement formwork includes blessing class, table
White class, barrage class.Contained in the advertisement formwork in some corresponding information, such as blessing class template and contain blessing figure
Piece, blessing language and blessing animation, so as to synthesize customer satisfaction system advertisement, more it is bonded the demand of user.
Then by advertising resource and advertisement putting order transmission to media business server, so as to PUSH message to express delivery
Cabinet.
In the step S3, media business server preserves above-mentioned advertisement putting order, and by corresponding advertising resource
It is transferred to CDN Resource Servers.
CDN Resource Servers therein provide mass memory, possess superiority bandwidth.It can be the self-built CDN of enterprise
Resource Server or third party's CDN Resource Servers, specifically it can adopt most suitable side with reference to own actual situation
Case.
In the step S4, media business server calls Push Service, push updates messages to corresponding express delivery cabinet.
That is media business server calls Push Service, for PUSH message to the express delivery cabinet included by order, the content specifically pushed is wide
Accusing playing list has renewal, i.e. ad content has renewal.
In the step S5, when express delivery cabinet detects that ad content updates according to the new information, taken from CDN resources
Advertising resource corresponding to business device download simultaneously plays out.Because advertising resource is sent to CDN Resource Servers before, and
Advertising resource corresponds with advertisement putting order, so only need to be according to the content of advertisement putting order in CDN Resource Servers
It is middle to inquire about and download.
Certainly, in the step S5, whether express delivery cabinet regular check ad content updates, when detect ad content update
When, from advertising resource corresponding to the download of CDN Resource Servers and play out.I.e. in addition to passively receiving PUSH message, may be used also
With active inquiry, to check whether ad content updates.Once detect that ad content has renewal, then from CDN resource services
Advertising resource corresponding to being downloaded in device.
Advertisement herein plays the scope and scene before needing to meet, i.e. cabinet-type air conditioner scope, time range and dispensing scene,
Optimal advertisement playing effect can so be reached.
Preferably, also include after the step S5:
S6, express delivery cabinet count every advertisement and play record, upload to media business server, are aggregated into form, and opening is given
User inquires about.
The purpose for performing above-mentioned steps is to carry out big data excavation in order to which the advertisement to user plays, so as to subsequently provide
More meet the advertisement and service of user's request.User is also convenient for simultaneously to be checked to playing record, such as certain user's issue
Interesting advertisement, then other users can also view the advertisement, and download the advertisement, and issued.Namely
Say, because advertisement all publishes, user can share the advertisement of oneself and download phase to other people, and by other people
The advertisement answered.So as to realize advertisement sharing function.
In addition, when user launches advertisement, it is possible to which whether allow the advertisement of shared dispensing, when being arranged to fair if pre-setting
Perhaps when shared, then other users can directly download the advertisement, or record advertisement numbering.User can sign in CDN resources
Server, so as to directly download the advertisement, or numbered according to advertisement and preserve the advertisement.In addition, also settable allow shared throwing
Put the period of advertisement, i.e., only some period (such as in a week) interior other users can just download to the advertisement or
Advertisement is numbered.May also set up simultaneously allows the shared ground point range for launching advertisement, i.e., (as currently only in the range of some place
In city) other users can just download the advertisement or advertisement is numbered.
Preferably, CDN Resource Servers can also determine the rank of advertisement according to advertisement download, such as to each advertisement
Download is ranked up, and by ranking, the advertisement of first five is set to rank advertisement, and the advertisement of six to the tenth of ranking is set to secondary advertisement,
Ranking the 11st to fifteenth advertisement is set to three-level advertisement.Advertisement can be so divided into multistage, example three-level as the aforementioned.Then
For download, high user returns to certain commission rate, can so improve the enthusiasm of users to release advertisement, while also favourable
In the ad content for promoting user.Further, also settable advertisement charging is downloaded, such as rank advertisement needs to pay under one-level
Load expense, secondary advertisement are needed to pay two level mail downloading charge use, and three-level advertisement is needed to pay three-level mail downloading charge use, and wherein one-level is downloaded
Costly, secondly, three-level mail downloading charge is with worst, and other advertisements can then freely download, and can so enter for two level mail downloading charge
One step collects mail downloading charge use, and the user for the higher advertisement of issue download provides higher commission, encourages user to make energy
Enough attract the advertisement of more users.
Meanwhile can also counting user broadcasting rule and play content, and related ad content is pushed for user, this
Sample subsequently provides ad material without user, only needs user to determine whether to play out according to advertisement content.
The present invention also provide it is a kind of based on express delivery cabinet from media advertisement jettison system, as shown in Fig. 2 it includes:
Uploading module 100, advertisement putting order and corresponding advertisement are obtained for being instructed according to the advertisement putting of user
Material, and advertisement putting order and ad material are uploaded to media platform server;
Advertisement synthesis module 200, synthesized for media platform server according to the ad material in personalized digital media
Hold and be used as advertising resource, and by personalized digital media content and advertisement putting order transmission to media business server;
Advertising resource transport module 300, the advertisement putting order is preserved for media business server, and by corresponding to
Advertising resource is transferred to CDN Resource Servers;
Message pushing module 400, for media business server calls Push Service, push updates messages to corresponding fast
Pass cabinet;
Playing module 500 is downloaded, when detecting ad content renewal according to the new information for express delivery cabinet, from CDN
Advertising resource corresponding to Resource Server download simultaneously plays out.
Preferably, in the download playing module, whether express delivery cabinet regular check ad content updates, when detecting advertisement
During content update, from advertising resource corresponding to the download of CDN Resource Servers and play out.
Preferably, in addition to:
Statistical module, count every advertisement for express delivery cabinet and play record, upload to media business server, be aggregated into report
Table, it is open to be inquired about to user.
Ins and outs on said system module have been described in detail in method above, therefore are repeated no more.
In summary, the present invention can realize more flexible advertisement putting, and can determine that advertisement is thrown as needed
The scope put, the individual demand of different user is met, while because advertisement putting has more specific aim, so improving advertisement throwing
Put effect.
It should be appreciated that the application of the present invention is not limited to above-mentioned citing, for those of ordinary skills, can
To be improved or converted according to the above description, all these modifications and variations should all belong to the guarantor of appended claims of the present invention
Protect scope.
Claims (10)
1. it is a kind of based on express delivery cabinet from media advertisement put-on method, it is characterised in that including step:
A, instructed according to the advertisement putting of user and obtain advertisement putting order and corresponding ad material, and advertisement putting is ordered
Single and ad material is uploaded to media platform server;
B, media platform server synthesizes personalized digital media content according to the ad material and is used as advertising resource, and will be wide
Resource and advertisement putting order transmission are accused to media business server;
C, media business server preserves the advertisement putting order, and corresponding advertising resource is transferred into CDN resource services
Device;
D, media business server calls Push Service, push update messages to corresponding express delivery cabinet;
E, when express delivery cabinet detects ad content renewal according to the new information, from CDN Resource Servers download corresponding to it is wide
Accuse resource and play out.
2. it is according to claim 1 based on express delivery cabinet from media advertisement put-on method, it is characterised in that the advertisement element
Material includes word, picture and animation.
3. it is according to claim 1 based on express delivery cabinet from media advertisement put-on method, it is characterised in that the step E
In, whether express delivery cabinet regular check ad content updates, and when detecting ad content renewal, is downloaded from CDN Resource Servers
Corresponding advertising resource simultaneously plays out.
4. it is according to claim 1 based on express delivery cabinet from media advertisement put-on method, it is characterised in that advertisement putting is ordered
List includes the cabinet-type air conditioner scope, time range and dispensing scene of advertisement putting.
5. it is according to claim 4 based on express delivery cabinet from media advertisement put-on method, it is characterised in that the dispensing field
Scape includes client's pickup scene, courier logs in scene and the unattended scene of long-time.
6. it is according to claim 1 based on express delivery cabinet from media advertisement put-on method, it is characterised in that the step E
Also include afterwards:
F, express delivery cabinet counts every advertisement and plays record, uploads to media business server, is aggregated into form, and opening is looked into user
Ask.
7. it is according to claim 1 based on express delivery cabinet from media advertisement put-on method, it is characterised in that the advertisement element
Material also includes the advertisement formwork selected by user, and the advertisement formwork includes blessing class, vindication class, barrage class.
8. it is a kind of based on express delivery cabinet from media advertisement jettison system, it is characterised in that including:
Uploading module, advertisement putting order and corresponding ad material are obtained for being instructed according to the advertisement putting of user, and
Advertisement putting order and ad material are uploaded to media platform server;
Advertisement synthesis module, personalized digital media content and conduct are synthesized according to the ad material for media platform server
Advertising resource, and by advertising resource and advertisement putting order transmission to media business server;
Advertising resource transport module, the advertisement putting order is preserved for media business server, and corresponding advertisement is provided
Source is transferred to CDN Resource Servers;
Message pushing module, for media business server calls Push Service, push updates messages to corresponding express delivery cabinet;
Playing module is downloaded, when detecting ad content renewal according to the new information for express delivery cabinet, from CDN resource services
Advertising resource corresponding to device download simultaneously plays out.
9. it is according to claim 8 based on express delivery cabinet from media advertisement jettison system, it is characterised in that the download is broadcast
In amplification module, whether express delivery cabinet regular check ad content updates, when detecting ad content renewal, from CDN resource services
Advertising resource corresponding to device download simultaneously plays out.
10. it is according to claim 8 based on express delivery cabinet from media advertisement jettison system, it is characterised in that also include:
Statistical module, count every advertisement for express delivery cabinet and play record, upload to media business server, be aggregated into form,
It is open to be inquired about to user.
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Cited By (12)
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CN108399552A (en) * | 2018-01-15 | 2018-08-14 | 中科富创(北京)科技有限公司 | Self-advertisement method and device for intelligent express delivery cabinet |
CN108495173A (en) * | 2018-04-03 | 2018-09-04 | 优视科技有限公司 | A kind of video editing method, device and the terminal device of pluggable ad content |
CN109671417A (en) * | 2018-12-13 | 2019-04-23 | 深圳市丰巢科技有限公司 | Express delivery cabinet is played music method, apparatus, equipment and storage medium |
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CN112508611A (en) * | 2020-12-11 | 2021-03-16 | 江苏云柜网络技术有限公司 | Method for dynamically displaying advertisement in real-time bidding of express cabinet |
CN113269589A (en) * | 2021-05-28 | 2021-08-17 | 上海旷日网络科技有限公司 | Advertisement delivery system and method for community express cabinet |
CN113763091A (en) * | 2020-11-10 | 2021-12-07 | 北京沃东天骏信息技术有限公司 | Express cabinet-based article display method and device |
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