CN103049867A - Mobile phone advertising interactive system and method - Google Patents
Mobile phone advertising interactive system and method Download PDFInfo
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- CN103049867A CN103049867A CN2012105564139A CN201210556413A CN103049867A CN 103049867 A CN103049867 A CN 103049867A CN 2012105564139 A CN2012105564139 A CN 2012105564139A CN 201210556413 A CN201210556413 A CN 201210556413A CN 103049867 A CN103049867 A CN 103049867A
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Abstract
The invention relates to a mobile phone advertising interactive system and a mobile phone advertising interactive method. The mobile phone advertising interactive system comprises a plurality of SDK (Software Development Kit) terminals, a mobile phone advertising system platform and an advertisement common platform. The SDK terminals send advertisement request information to the mobile phone advertising system platform; the mobile phone advertising system platform forwards the advertisement request information to the advertisement common platform; the advertisement common platform gathers a large number of advertising agency resources together, dispatches advertising resources according to advertisement requests of the SDK terminals, and sends advertising information to the advertising system platform; and the advertising system platform sends the advertising information to the SDK terminals. The mobile phone advertising interactive system and the method provided by the invention are adopted to solve the problem of resource sharing.
Description
Technical field
The present invention relates to the wireless communication field, relate in particular to a kind of mobile phone advertisement interactive system and method.
Background technology
The Extension Model of at present advertisement mainly contains five kinds, i.e. TV, newspapers and periodicals, broadcasting, outdoor medium and the network media.All there is a limitation in above traditional advertisement mode, the advertisement form that namely relies on large tracts of land covering, blanket bombing reaches the advertising results of expection, and pointedly commercial audience is not carried out advertisement, that is to say that thousands of commercial audience may only have very few several people that advertised product is taken up, and becoming final consumer, this just causes the extreme low of investment in advertising efficient.And in recent years along with the release of more television channels, the product of the publication such as diversification newspapers and periodicals more, advertisement is covered the sky and the earth especially, a large amount of advertisements that repeat not only appear, and very different advertising market is doped into the sham publicity of some wording exaggerations unavoidably, cause the consumer numb to advertising, even grow dislike, resentment, the effect of advertisement moves towards negative from the front.
Mobile phone advertisement is a kind of novel advertisement form, and it is that advertisement with enterprise product and service sends on mobile phone or the portable terminal.But at present, what mobile phone advertisement system mutual adopted usually is unidirectional mode, and the request of being initiated by client is to the advertising platform response, and its step probably is: 1, portable terminal transmission ad-request instruction; 2, SDK (Software Development Kits software development kit) processing instruction is forwarded to the moving advertising platform with instruction; 3, advertising platform is processed this request instruction, and result is returned to portable terminal.Under this processing mode, the information of mobile terminal request is targetedly, all is to have specified advertising platform from initiating request to response namely, and is middle without any intervention, can guarantee mutual top efficiency.
There is following problem in this mode: because advertising platform has been specified in the request that terminal sends, so that response server lacks schedulability, response contents relies on very much advertising platform, terminal is in case send request, to lack optional platform response, only can be confined to single platform data of response platform, for the access of different platform, then need to send different requests.
Summary of the invention
The invention provides a kind of method and system of mobile phone advertisement system interaction, gather a plurality of advertising media merchants, in order to more data to be provided, more multi-platform ad response is used for solving resource sharing, the problem that the client user rationally utilizes.
The invention provides a kind of mobile phone advertisement exchange method, wherein the ad system platform receives the ad-request that user terminal sends, the ad system platform sends to the advertisement common platform with described ad-request, advertisement common platform scheduling advertising resource, and advertising message sent to the ad system platform, the ad system platform sends to user terminal with advertising message.
More excellent, described advertisement common platform storage mass advertising resource.
More excellent, described ad system platform sends to advertising message before the user terminal, the buffer memory advertising message.
More excellent, after described user terminal receives advertising message, to ad system platform passback exhibition information, perhaps to advertisement common platform passback exhibition information.
The embodiment of the invention also provides a kind of mobile phone interaction system, comprises user terminal, comprises that advertising business plays management software, and the ad system platform is used for receiving the ad-request of user terminal; Also comprise the advertisement common platform, be used for receiving the ad-request that the ad system platform sends, and according to described ad-request scheduling advertising resource, and the advertising message that user terminal is required sends to the ad system platform, the ad system platform sends to user terminal with advertising message.
More excellent, described advertisement common platform comprises storer, is used for the storage advertising resource.
More excellent, described advertising message comprises literal, picture, sound or video information.
The mobile phone advertisement interactive system and the method that adopt the embodiment of the invention to provide, effective polymerization advertising resource is to the advertising resource Real-Time Scheduling, in order to more data to be provided, more multi-platform ad response is used for solving resource sharing, the problem that the client user rationally utilizes.
Description of drawings
Fig. 1 is a kind of mobile phone advertisement interactive system provided by the invention;
Fig. 2 is a kind of mobile phone advertisement system interaction method provided by the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, is not intended to limit the present invention.
Must understand technical scheme of the present invention for better, the applicant illustrates this mobile phone advertisement system by the embodiment of Fig. 1.As shown in Figure 1, this system is comprised of three parts, a plurality of SDK terminals, ad system platform and advertisement common platform.Described SDK terminal and ad system platform communicate, and the ad system platform is then from advertisement common platform scheduling advertising resource.Described SDK (SoftwareDevelopment Kits, software development kit) terminal refers to the advertisement terminal software package has been installed on the mobile phone, such as: the softwares such as Kjava, Symbian, SmartPhone, Mophun, Brew, PDA, described SDK can adapt to various dissimilar mobile phones.And described SDK is stored in the mobile phone advertisement system platform, and the user can install to mobile phone inside by mobile phone-downloaded, and perhaps mobile phone is preinstalled with SDK.The user can select the hobby of oneself, the time that advertisement is received in hope, the advertisement classification that hope is received etc. in the interface of SDK, form complete advertisement and ask for information.Subsequently this advertisement is asked for information and is sent to the mobile phone advertisement system platform through SDK.Certainly, advertiser also can carry out at the interface of SDK the setting of ad content, i.e. the display mode of the form of input handset advertisement, advertising slogan, advertising slogan, selection multimedia file etc.Described advertisement common platform has then converged mass advertising merchant resource, and described ad system platform then can be asked for information command to the needed advertisement of advertisement common platform scheduling SDK terminal according to the advertisement that the SDK terminal sends.
Must understand mobile phone advertisement exchange method of the present invention for better, as shown in Figure 2, this concrete exchange method of mobile phone advertisement system is as follows:
1, at first, when the mobile phone access of radio network, the SDK terminal sends ad-request to the mobile phone advertisement system platform;
2, the ad system platform sends to the advertisement common platform with the ad-request of SDK terminal;
3, the advertisement common platform comprises storer, stored mass advertising merchant resource, the advertisement common platform is according to after receiving the ad-request of SDK terminal, the needed advertising message of scheduling SDK terminal, and this advertising body information turned back to the ad system platform, described advertising body information comprises the information such as literal, picture, sound or video;
4, the ad system platform carries out buffer memory with above-mentioned advertising body information;
5, the ad system platform is to the advertisement of SDK terminal display;
6, the SDK terminal is to ad system platform passback exhibition information, optionally, the SDK terminal also can return exhibition information to the advertisement common platform, such as: the SDK sign, the APP Apply Names, the session unique identification, network type (2G, 3G, wifi), the Virtual network operator type is (mobile, UNICOM, telecommunications), device operating system type (IOS, Android, Windows Phone), equipment operating is version, the density of device screen, request time, signature, equipment place longitude, equipment place latitude, unit type (HTC, IPhone etc.), the device screen height, the device screen width.
7, optional, the SDK terminal is clicked advertisement, and click information is returned to the ad system platform, and optional, the SDK terminal returns to the advertisement common platform with click information.
A kind of mobile phone advertisement system platform that the embodiment of the invention provides, effective polymerization advertising resource, to the real-time scheduling of advertising resource, in order to more data to be provided, more multi-platform ad response is used for solving resource sharing, the problem that the client user rationally utilizes.
The above only is preferred embodiment of the present invention, not in order to limiting the present invention, all any modifications of doing within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. mobile phone advertisement exchange method comprises:
The ad system platform receives the ad-request that user terminal sends;
The ad system platform sends to the advertisement common platform with described ad-request;
The advertisement common platform is dispatched advertising resource, and advertising message is sent to the ad system platform;
The ad system platform sends to user terminal with advertising message.
2. mobile phone advertisement exchange method as claimed in claim 1 is characterized in that: described advertisement common platform storage mass advertising resource.
3. mobile phone advertisement exchange method as claimed in claim 1, it is characterized in that: described ad system platform sends to advertising message before the user terminal, the buffer memory advertising message.
4. mobile phone advertisement exchange method as claimed in claim 1 is characterized in that: after described user terminal receives advertising message, return exhibition information to the ad system platform, and return exhibition information to the advertisement common platform.
5. mobile phone advertisement exchange method as claimed in claim 1 is characterized in that: after described user terminal receives advertising message, click advertising message, and click information is returned to ad system platform and advertisement common platform.
6. cellphone advertisement interaction system comprises:
User terminal comprises advertising business broadcast management software;
The ad system platform is for the ad-request that receives user terminal;
It is characterized in that: also comprise the advertisement common platform, be used for receiving the ad-request that the ad system platform sends, and according to described ad-request scheduling advertising resource, and the advertising message that user terminal is required sends to the ad system platform, and the ad system platform sends to user terminal with advertising message.
7. cellphone advertisement interaction system as claimed in claim 6 is characterized in that, described advertisement common platform comprises storer, is used for the storage advertising resource.
8. cellphone advertisement interaction system as claimed in claim 6 is characterized in that, described advertising message comprises literal, picture, sound or video information.
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| CN2012105564139A CN103049867A (en) | 2012-12-05 | 2012-12-05 | Mobile phone advertising interactive system and method |
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| CN2012105564139A CN103049867A (en) | 2012-12-05 | 2012-12-05 | Mobile phone advertising interactive system and method |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103559625A (en) * | 2013-09-18 | 2014-02-05 | 东莞市东信网络技术有限公司 | Method and system for monitoring advertising effects |
| CN103718531A (en) * | 2013-04-28 | 2014-04-09 | 华为技术有限公司 | Capacity acquiring method, device and system |
| CN105897840A (en) * | 2015-12-10 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement data transmission method, device and system |
| CN115103230A (en) * | 2022-06-02 | 2022-09-23 | 咪咕视讯科技有限公司 | Multimedia material obtaining method, device, equipment and storage medium |
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| CN101667281A (en) * | 2009-10-15 | 2010-03-10 | 中国联合网络通信集团有限公司 | Method for customizing and sending advertisement and advertisement platform system |
| CN102096874A (en) * | 2009-12-10 | 2011-06-15 | 中兴通讯股份有限公司 | Digital copyright management system and method for realizing domain user personalised advertisement in same |
| CN102739698A (en) * | 2011-04-01 | 2012-10-17 | 上海亿动信息技术有限公司 | Method for using community sharing to assist mobile terminal advertisement publishing and system thereof |
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| CN101311955A (en) * | 2007-09-18 | 2008-11-26 | 目光焦点控股有限公司 | System and method for multimedia advertisement delivery |
| CN101667281A (en) * | 2009-10-15 | 2010-03-10 | 中国联合网络通信集团有限公司 | Method for customizing and sending advertisement and advertisement platform system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103718531A (en) * | 2013-04-28 | 2014-04-09 | 华为技术有限公司 | Capacity acquiring method, device and system |
| CN103559625A (en) * | 2013-09-18 | 2014-02-05 | 东莞市东信网络技术有限公司 | Method and system for monitoring advertising effects |
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| CN105897840A (en) * | 2015-12-10 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement data transmission method, device and system |
| CN115103230A (en) * | 2022-06-02 | 2022-09-23 | 咪咕视讯科技有限公司 | Multimedia material obtaining method, device, equipment and storage medium |
| CN115103230B (en) * | 2022-06-02 | 2024-02-23 | 咪咕视讯科技有限公司 | Method, device, equipment and storage medium for acquiring multimedia material |
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Owner name: SHENZHEN DONGXIN TIMES INFORMATION TECHNOLOGY CO., Free format text: FORMER OWNER: DONGXIN NETWOOKS TECH CO., LTD., DONGGUAN CITY Effective date: 20140819 |
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Effective date of registration: 20140819 Address after: 518027, Guangdong, Shenzhen, Futian District, Che Kung Temple Tian An Innovation Technology Plaza A1403-51 Applicant after: Epoch Information Technology Co., Ltd of Eastcom of Shenzhen Address before: 6, layer 01, block E, Huifeng center, No. 1, Feng Feng Road, Dongguan City, Guangdong, Dongguan, China Applicant before: Dongxin Netwooks Tech Co., Ltd., Dongguan City |
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