CN107330725A - Advertisement value appraisal procedure, budget allocation method, input appraisal procedure and system - Google Patents
Advertisement value appraisal procedure, budget allocation method, input appraisal procedure and system Download PDFInfo
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Abstract
The invention discloses a kind of advertisement value appraisal procedure, budget allocation method, input appraisal procedure and system, including：Step S1, each user of acquisition watch the viewing number of times of respective advertisement at each distributor；Step S2, the true consumption volume for obtaining each user's purchase product related to the advertisement；Step S3, watched at each distributor according to each user respective advertisement the viewing number of times product related to the advertisement with buying true consumption volume, to assess the output value volume that the single of each distributor's broadcasting respective advertisement is browsed.Technical scheme watches the true consumption volume for watching the number of times product related to the advertisement with purchase of respective advertisement by each user at each distributor, the output value volume that the single of respective advertisement is browsed is played to obtain each distributor, so that enterprise is estimated according to the output value volume to the advertising results of each distributor, and reference is provided for follow-up l budget allocation, so as to the advertisement putting benefit of enterprise.
Description
Technical field
The present invention relates to big data technical field, more particularly to a kind of advertisement value appraisal procedure, budget allocation method, throwing
Enter appraisal procedure and system.
Background technology
Advertising budget is rough estimate of the corporate advertising plan to advertising campaign expense, is the financing fee that enterprise puts into advertising campaign
Use application plan.It provides to be engaged in funds total value needed for advertising campaign within the advertising plan phase, using scope and application method,
It is the smooth guarantee of corporate advertising campaign.
At present, when being allocated to advertising budget, often according to the flow of operator using a kind of relatively abstract
The method of salary distribution distribution, for example：Ranking is carried out according to the flow of each operator from high to low, it is then pre- to advertisement to be allocated
Calculate total value artificial division and go out several pieces, the maximum a advertising budget of accounting is then distributed into the most operator of flow, accounted for
The most operator ... of flow is distributed to than second largest a advertising budget by that analogy.However, sending out in actual applications
Show, the advertisement delivery effect that existing above-mentioned advertising budget distribution method is brought is simultaneously bad.
The reason for causing above mentioned problem is, currently without a kind of advertising input analysis being more applicable, advertising budget point
The method matched somebody with somebody instruct enterprise carry out advertising campaign.
The content of the invention
It is contemplated that at least solving one of technical problem present in prior art, it is proposed that a kind of advertisement value is assessed
Method, budget allocation method, input appraisal procedure and system.
To achieve the above object, the invention provides a kind of advertisement value appraisal procedure, including：
Step S1, each user of acquisition watch the viewing number of times of respective advertisement at each distributor；
Step S2, the true consumption volume for obtaining each user's purchase product related to the advertisement；
Step S3, the viewing number of times that respective advertisement is watched according to each user at each distributor and buy related to the advertisement
Product true consumption volume, play the output value volume that the single of respective advertisement is browsed to assess each distributor.
Alternatively, step S3 is specifically included：
The output value volume that step S301, the single for playing respective advertisement using each distributor are browsed is built as decision variable
Found the linear function model of each user：
The total quantity of distributor is n, and the total quantity of user is s, and the corresponding linear function of m-th of user is：
Wherein, 1≤m≤s, 1≤i≤n, xiThe output value that the single of respective advertisement is browsed is played for i-th of distributor
Volume, Fm(x1, x2..., xi... ... xn) total value is consumed by the theory after each distributor viewing respective advertisement for m-th of user,
am_iThe viewing number of times of respective advertisement is watched at i-th of distributor for m-th of user being got in step S1；
Object function is：
Wherein, QmFor the true consumption volume of m-th of user purchase got in step S2 the product related to the advertisement；
Step S302, the object function solved in the linear function model take corresponding each decision-making during minimum value to become
The value of amount, the output value volume that the single of respective advertisement is browsed is played to obtain each distributor.
To achieve the above object, present invention also offers a kind of advertising budget distribution method, including：
Step S3a, obtained using above-mentioned advertisement value appraisal procedure each distributor play respective advertisement single it is clear
The output value volume look at；
The summation for the viewing number of times that respective advertisement is viewed by a user at step S4, each distributor of statistics；
Output value volume and each canal that step S5, the single for playing respective advertisement according to each distributor evaluated are browsed
The summation for the viewing number of times that respective advertisement is viewed by a user at road business, to be allocated to advertising budget.
Alternatively, step S4 is specifically included：
Advertising budget is distributed according to following formula：
Wherein, n is the total quantity of distributor, and s is the total quantity of user, 1≤m≤s, 1≤i≤n, am_iFor in step S1
M-th of the user got watches the viewing number of times of respective advertisement, R at i-th of distributoriTo be corresponding at i-th of distributor
The summation for the viewing number of times that advertisement is viewed by a user, xiRespective advertisement is played for i-th of distributor being calculated in step S3
The output value volume that single is browsed, W is advertising budget total value to be allocated, YiTo distribute to the advertising budget of i-th of distributor
Volume.
To achieve the above object, present invention also offers a kind of advertising input appraisal procedure, including：
Step S3a, obtained using above-mentioned advertisement value appraisal procedure each distributor play respective advertisement single it is clear
The output value volume look at；
The summation for the viewing number of times that respective advertisement is viewed by a user at step S4, each distributor of statistics；
Output value volume and each canal that step S6, the single for playing respective advertisement according to each distributor evaluated are browsed
The summation for the viewing number of times that respective advertisement is viewed by a user, is estimated come the advertising input effect to each distributor at road business,
Advertising input effect is wherein characterized with the advertisement ratio for input and output of each distributor；
Wherein, n is the total quantity of distributor, and s is the total quantity of user, 1≤m≤s, 1≤i≤n, am_iFor in step S1
M-th of the user got watches the viewing number of times of respective advertisement, R at i-th of distributoriTo be corresponding at i-th of distributor
The summation for the viewing number of times that advertisement is viewed by a user, xiRespective advertisement is played for i-th of distributor being calculated in step S3
The output value volume that single is browsed, KiFor the advertisement ratio for input and output of i-th of distributor, ViTo put into advance to i-th of distributor
Advertising expenditure.
To achieve the above object, the invention provides a kind of advertisement value assessment system, including：
First acquisition module, the viewing number of times of respective advertisement is watched for obtaining each user at each distributor；
Second acquisition module, the true consumption volume of the product related to the advertisement is bought for obtaining each user；
First evaluation module, for watched according to each user at each distributor respective advertisement viewing number of times and purchase with
The true consumption volume of the related product of the advertisement, the output value that the single of respective advertisement is browsed is played to assess each distributor
Volume.
Alternatively, the first evaluation module is specifically included：
Modeling unit, becomes for playing the output value volume that the single of respective advertisement is browsed using each distributor as decision-making
Amount, sets up the linear function model of each user：
The total quantity of distributor is n, and the total quantity of user is s, and the corresponding linear function of m-th of user is：
Wherein, 1≤m≤s, 1≤i≤n, xiThe output value that the single of respective advertisement is browsed is played for i-th of distributor
Volume, Fm(x1, x2..., xi... ... xn) total value is consumed by the theory after each distributor viewing respective advertisement for m-th of user,
am_iThe viewing number of times of respective advertisement is watched at i-th of distributor for m-th of user being got in step S1；
Object function is：
Wherein, QmThe true of the product related to the advertisement is bought for m-th of user that the second acquisition module is got to disappear
Take volume；
Computing unit, takes for solving the object function in the linear function model and corresponding during minimum value respectively determines
The value of plan variable, the output value volume that the single of respective advertisement is browsed is played to obtain each distributor.
To achieve the above object, present invention also offers a kind of advertising budget distribution system, including：
Advertisement value assessment system described above；
Statistical module, the summation for counting the viewing number of times that respective advertisement at each distributor is viewed by a user；
Distribute module, for played according to each distributor for evaluating output value volume that the single of respective advertisement browses with
And the summation for watching number of times that respective advertisement is viewed by a user at each distributor, to be allocated to advertising budget.
Alternatively, the distribute module according to following formula specifically for distributing advertising budget：
Wherein, n is the total quantity of distributor, and s is the total quantity of user, 1≤m≤s, 1≤i≤n, am_iObtained for first
M-th of user that module is got watches the viewing number of times of respective advertisement, R at i-th of distributoriAt i-th of distributor
The summation for the viewing number of times that respective advertisement is viewed by a user, xiFor i-th of distributor broadcasting evaluated in the first evaluation module
The output value volume that the single of respective advertisement is browsed, W is advertising budget total value to be allocated, YiTo distribute to i-th of distributor
Ad budget.
To achieve the above object, present invention also offers a kind of advertising input assessment system, including：
Advertisement value assessment system described above；
Statistical module, the summation for counting the viewing number of times that respective advertisement at each distributor is viewed by a user；
Second evaluation module, for playing the output value that the single of respective advertisement is browsed according to each distributor evaluated
The summation for the viewing number of times that respective advertisement is viewed by a user at volume and each distributor, to the advertising input effect of each distributor
It is estimated, wherein characterizing advertising input effect with the advertisement ratio for input and output of each distributor；
Wherein, n is the total quantity of distributor, and s is the total quantity of user, 1≤m≤s, 1≤i≤n, am_iObtained for first
M-th of user that module is got watches the viewing number of times of respective advertisement, R at i-th of distributoriAt i-th of distributor
The summation for the viewing number of times that respective advertisement is viewed by a user, xiFor i-th of distributor broadcasting evaluated in the first evaluation module
The output value volume that the single of respective advertisement is browsed, KiFor the advertisement ratio for input and output of i-th of distributor, ViFor in advance put into
The advertising expenditure of i-th of distributor.
The invention has the advantages that：
The invention provides a kind of advertisement value appraisal procedure, budget allocation method, input appraisal procedure and system, this is wide
Accusing budget allocation method includes：Step S1, each user of acquisition watch the viewing number of times of respective advertisement at each distributor；Step
S2, the true consumption volume for obtaining each user's purchase product related to the advertisement；Step S3, according to each user at each distributor
The true consumption volume for watching the number of times product related to the advertisement with purchase of respective advertisement is watched, is played to assess each distributor
The output value volume that the single of respective advertisement is browsed.Technical scheme watches corresponding by each user at each distributor
The true consumption volume for watching the number of times product related to the advertisement with purchase of advertisement, respective advertisement is played to obtain each distributor
The output value volume that browses of single, so that enterprise is estimated according to the output value volume to the advertising results of each distributor,
And reference is provided for follow-up l budget allocation, so as to the advertisement putting benefit of enterprise.
Brief description of the drawings
Fig. 1 is a kind of flow chart for advertisement value appraisal procedure that the embodiment of the present invention one is provided；
Fig. 2 is a kind of flow chart for advertising budget distribution method that the embodiment of the present invention two is provided；
Fig. 3 is a kind of flow chart for advertising input appraisal procedure that the embodiment of the present invention three is provided；
Fig. 4 is a kind of structured flowchart for advertisement value assessment system that the embodiment of the present invention four is provided；
Fig. 5 is a kind of structured flowchart for advertising budget distribution system that the embodiment of the present invention five is provided；
Fig. 6 is a kind of structured flowchart for advertising input assessment system that the embodiment of the present invention six is provided.
Embodiment
To make those skilled in the art more fully understand technical scheme, the present invention is carried below in conjunction with the accompanying drawings
A kind of advertisement value appraisal procedure, budget allocation method, input appraisal procedure and the system supplied is described in detail.
Fig. 1 is a kind of flow chart for advertisement value appraisal procedure that the embodiment of the present invention one is provided, as shown in figure 1, this is wide
Budget allocation method is accused, including：
Step S1, each user of acquisition watch the viewing number of times of respective advertisement at each distributor.
In real life, enterprise can select multiple different distributors to deliver advertisement, and now user can pass through difference
Channel watch corresponding advertisement.
In step sl, can be judged by obtaining the audience information of user user whether watch corresponding advertisement and
User watches the selected channel of the advertisement.For example, by the audience information of user user can be determined 8：00~8：45
Watch distributor N1Program, 8：45~9：30 in distributor's N2 programs, 9：30~10：00 is watching distributor N1Section
Mesh.At the same time, by the playlist of each distributor this can be learnt 8：00~8：Distributor N in 45 periods1Play
The number of times of the respective advertisement is 2 times, 9：30~10：Distributor N in 00 period1The number of times for playing the respective advertisement is 1 time,
8：45~9：Distributor N in 30 periods2The number of times for playing the respective advertisement is 2 times, now can then be counted 8：00~
10：In 00 period, the user is in distributor N1The viewing number of times of place's viewing respective advertisement is 3, in distributor N2Place's viewing is corresponding
The viewing number of times of advertisement is 2.
Based on above-mentioned principle, several users in certain time period (such as one month) can be obtained and watched at each distributor
The viewing number of times of respective advertisement.
In the present embodiment, it is assumed that the total quantity of distributor is n, and the total quantity of user is s, then a s rows n row can be obtained
Viewing number of times array As×n。
Wherein, 1≤m≤s, 1≤i≤n, am_iWatch corresponding wide at i-th of distributor for m-th of user getting
The viewing number of times of announcement.
Step S2, the true consumption volume for obtaining each user's purchase product related to the advertisement.
In step s 2, obtain above-mentioned s user and the true of the product related to the advertisement is bought within the above-mentioned period
The amount of consumption.Wherein, the true consumption volume that m-th of user buys the product related to the advertisement is designated as Qm。
Step S3, the viewing number of times that respective advertisement is watched according to each user at each distributor and buy related to the advertisement
Product true consumption volume, play the output value volume that the single of respective advertisement is browsed to assess each distributor.
It should be noted that the output value volume that the single that the distributor in the present invention plays respective advertisement is browsed is specifically
Refer to：One user watches the theoretical amount of consumption consumed after the once advertisement by the channel, and the theoretical amount of consumption is wide
The output value volume that single is browsed is accused, it can reflect the value that the advertisement is brought on the channel to a certain extent.
Alternatively, step S3 is specifically included：
The output value volume that step S301, the single for playing respective advertisement using each distributor are browsed is built as decision variable
Found the linear function model of each user：
The corresponding linear function of m-th of user is：
Wherein, xiThe output value volume that the single of respective advertisement is browsed, F are played for i-th of distributorm(x1, x2...,
xi... ... xn) pass through the theoretical consumption total value after each distributor viewing respective advertisement, a for m-th of userm_iTo be obtained in step S1
M-th of the user got watches the viewing number of times of respective advertisement at i-th of distributor.
Object function is：
Wherein, QmFor the true consumption volume of m-th of user purchase got in step S2 the product related to the advertisement.
Step S302, the object function solved in linear function model take taking for corresponding each decision variable during minimum value
Value, the output value volume that the single of respective advertisement is browsed is played to obtain each distributor.
In step s 302, by any one existing multiple linear regression derivation algorithm, P (x are solved1, x2...,
xi... ... xn) corresponding x when taking minimum value1, x2..., xi... ... xnValue, you can obtain each distributor and play corresponding wide
The output value volume that the single of announcement is browsed.Specific solution procedure is not be described in detail herein.
It should be noted that the single that each distributor's broadcasting respective advertisement is solved above by linear regression model (LRM) is browsed
Output value volume technological means for the present invention in a kind of optional technological means, it will not be produced to technical scheme
Raw limitation.Those skilled in the art based on each user in the present invention at each distributor it should also be understood that can also be watched accordingly
The true consumption volume of the viewing number of times of advertisement, the purchase product related to the advertisement, and (returned using other algorithm with regress analysis method
Model) the output value volume that the single of respective advertisement is browsed is played to solve each distributor, detailed process is no longer retouched herein
State.
Each distributor calculated by step S3 plays the output value volume that the single of respective advertisement is browsed, and it can be one
Determine to reflect the value that the advertisement is brought on the channel in degree, enterprise can be instructed subsequently to carry out advertising budget distribution, wide
The activities such as input assessment are accused, so that the advertisement putting benefit of enterprise.
Fig. 2 is a kind of flow chart for advertising budget distribution method that the embodiment of the present invention two is provided, as shown in Fig. 2 this is wide
Accusing budget allocation method is used to instruct enterprise reasonably to distribute advertising budget, and the advertising budget distribution method includes：
Step S3a, each distributor of acquisition play the output value volume that the single of respective advertisement is browsed.
The advertisement value appraisal procedure that can be provided using above-described embodiment one plays respective advertisement to obtain each distributor
The output value volume that single is browsed.Specifically, step S3a includes：
Step S1, each user of acquisition watch the viewing number of times of respective advertisement at each distributor.
In step sl, it is assumed that the total quantity of distributor is n, and the total quantity of user is s, and m-th of the user got exists
The viewing number of times that respective advertisement is watched at i-th of distributor is am_i, 1≤m≤s, 1≤i≤n.
Step S2, the true consumption volume for obtaining each user's purchase product related to the advertisement.
In step s 2, the true consumption volume that m-th of the user got buys the product related to the advertisement is designated as Qm。
Step S3, the viewing number of times that respective advertisement is watched according to each user at each distributor and buy related to the advertisement
Product true consumption volume, play the output value volume that the single of respective advertisement is browsed to assess each distributor.
The output value volume that the single that i-th of the operator evaluated in step s3 plays respective advertisement is browsed is xi。
For above-mentioned steps S1~step S3 specific descriptions, reference can be made to the corresponding contents in previous embodiment one, herein
Repeat no more.
The summation for the viewing number of times that respective advertisement is viewed by a user at step S4, each distributor of statistics.
Wherein, the summation for the viewing number of times that respective advertisement is viewed by a user is R at i-th of distributori：
Output value volume and each canal that step S5, the single for playing respective advertisement according to each distributor evaluated are browsed
The summation for the viewing number of times that respective advertisement is viewed by a user at road business, to be allocated to advertising budget.
In the present embodiment when carrying out advertising budget distribution, not only consider that the single of each distributor's broadcasting respective advertisement is browsed
Output value volume, it is also contemplated that (total degree can be certain for the total degree that respective advertisement is viewed by a user at each distributor
The flow of the distributor is reflected in degree), so as to which advertisement delivery effect is effectively ensured.
Alternatively, step S5 includes：
Advertising budget is distributed according to following formula：
Wherein, W is advertising budget total value to be allocated, YiTo distribute to the ad budget of i-th of distributor.
The embodiment of the present invention two provides a kind of advertising budget distribution method, can be achieved to carry out finely advertising budget total value
Division, and can effectively lift advertisement delivery effect.
Fig. 3 is a kind of flow chart for advertising input appraisal procedure that the embodiment of the present invention three is provided, as shown in figure 3, this is wide
Accusing input appraisal procedure is available for enterprise effectively to assess the advertising input scheme having been made, the advertising input appraisal procedure
Including：
Step S3a, each distributor of acquisition play the output value volume that the single of respective advertisement is browsed.
The advertisement value appraisal procedure that can be provided using above-described embodiment one plays respective advertisement to obtain each distributor
The output value volume that single is browsed.Specifically, step S3a includes：
Step S1, each user of acquisition watch the viewing number of times of respective advertisement at each distributor.
In step sl, it is assumed that the total quantity of distributor is n, and the total quantity of user is s, and m-th of the user got exists
The viewing number of times that respective advertisement is watched at i-th of distributor is am_i, 1≤m≤s, 1≤i≤n.
Step S2, the true consumption volume for obtaining each user's purchase product related to the advertisement.
In step s 2, the true consumption volume that m-th of the user got buys the product related to the advertisement is designated as Qm。
Step S3, the viewing number of times that respective advertisement is watched according to each user at each distributor and buy related to the advertisement
Product true consumption volume, play the output value volume that the single of respective advertisement is browsed to assess each distributor.
The output value volume that the single that i-th of the operator evaluated in step s3 plays respective advertisement is browsed is xi。
For above-mentioned steps S1~step S3 specific descriptions, reference can be made to the corresponding contents in previous embodiment one, herein
Repeat no more.
The summation for the viewing number of times that respective advertisement is viewed by a user at step S4, each distributor of statistics.
Wherein, the summation for the viewing number of times that respective advertisement is viewed by a user is R at i-th of distributori：
Step S6, for played according to each distributor for evaluating output value volume that the single of respective advertisement browses and
The summation for the viewing number of times that respective advertisement is viewed by a user, is commented come the advertising input effect to each distributor at each distributor
Estimate, wherein characterizing advertising input effect with the advertisement ratio for input and output of each distributor；
Wherein, KiFor the advertisement ratio for input and output of i-th of distributor, ViTo put into the advertising expense to i-th of distributor in advance
With.
The advertisement ratio for input and output of distributor in the present embodiment is specifically referred to；The distributor plays the receipts that advertisement is brought
Beneficial (user watches the amount of consumption produced after the advertisement of the distributor) throws the ratio to the advertising expenditure of the distributor with enterprise.Should
Ratio can reflect the advertising input effect at the distributor of enterprise to a certain extent, specifically, advertisement output input
Than bigger, then surface advertisement input effect is better.By calculating the advertisement ratio for input and output of each distributor, can be follow-up for enterprise
Formulate advertising input scheme and reference is provided.
Fig. 4 is a kind of structured flowchart for advertisement value assessment system that the embodiment of the present invention four is provided, as shown in figure 4, should
Advertisement value assessment system is used for the advertisement value appraisal procedure for realizing that above-described embodiment one is provided, the advertising budget distribution system
Including：First acquisition module 1, the second acquisition module 2 and the first evaluation module 3.
Wherein, the first acquisition module 1 is used to obtain the viewing number of times that each user watches respective advertisement at each distributor.
Second acquisition module 2 is used to obtain the true consumption volume that each user buys the product related to the advertisement.
First evaluation module 3 be used for watch according to each user each distributor at respective advertisement viewing number of times and buy and
The true consumption volume of the related product of the advertisement, the output value that the single of respective advertisement is browsed is played to assess each distributor
Volume.
It should be noted that the first acquisition module 1 in the present embodiment is used for the step S1 for performing above-described embodiment one, the
Two acquisition modules 2 are used to perform the step S2 in above-described embodiment one, and the first evaluation module 3 is used to perform in above-described embodiment one
Step S3.For the specific work process of each module, reference can be made to the corresponding description in above-described embodiment one, no longer goes to live in the household of one's in-laws on getting married herein
State.
Alternatively, evaluation module 3 includes：Modeling unit 301 and computing unit 302.
Wherein, modeling unit 301 be used for using each distributor play the output value volume that browses of single of respective advertisement as
Decision variable, sets up the linear function model of each user：
The total quantity of distributor is n, and the total quantity of user is s, and the corresponding linear function of m-th of user is：
Wherein, 1≤m≤s, 1≤i≤n, xiThe output value that the single of respective advertisement is browsed is played for i-th of distributor
Volume, Fm(x1, x2..., xi... ... xn) total value is consumed by the theory after each distributor viewing respective advertisement for m-th of user,
am_iThe viewing number of times of respective advertisement is watched at i-th of distributor for m-th of user being got in the first acquisition module；
Object function is：
Wherein, QmFor the true of m-th of user purchase got in the second acquisition module the product related to the advertisement
The amount of consumption；
Corresponding each decision variable when computing unit 302 takes minimum value for the object function solved in linear function model
Value, play the output value volume that the single of respective advertisement is browsed to obtain each distributor.
It should be noted that the modeling unit 301 in the present embodiment is used to perform the step S301 in above-described embodiment one,
Computing unit 302 is used to perform the step S302 in above-described embodiment one, for modeling unit and the specific descriptions of computing unit,
Reference can be made to the corresponding contents in above-described embodiment one, here is omitted.
Fig. 5 is a kind of structured flowchart for advertising budget distribution system that the embodiment of the present invention five is provided, as shown in figure 5, should
Advertising budget distribution system is used to realize the advertising budget distribution method provided in above-described embodiment two, including advertising budget distribution
System includes：Advertisement value assessment system, statistical module 4 and distribute module 5；
Wherein, the advertisement value assessment system uses the advertisement value assessment system in above-described embodiment four, for obtaining
Each distributor plays the output value volume that the single of respective advertisement is browsed.
Statistical module 4 is used for the summation for counting the viewing number of times that respective advertisement at each distributor is viewed by a user.
The single that distribute module 5 is used for each distributor broadcasting respective advertisement evaluated according to advertisement value assessment system is clear
What respective advertisement was viewed by a user at each distributor that the output value volume and statistical module counts look at go out watches the total of number of times
With to be allocated to advertising budget.
Alternatively, distribute module 5 according to following formula specifically for distributing advertising budget：
Wherein, n is the total quantity of distributor, and s is the total quantity of user, 1≤m≤s, 1≤i≤n, am_iObtained for first
M-th of user that module 1 is got watches the viewing number of times of respective advertisement, R at i-th of distributoriAt i-th of distributor
The summation for the viewing number of times that respective advertisement is viewed by a user, xiPhase is played for i-th of distributor that the first evaluation module 3 is evaluated
The output value volume that the single of advertisement is browsed is answered, W is advertising budget total value to be allocated, YiTo distribute to i-th distributor's
Ad budget.
It should be noted that the step of advertisement value assessment system in the present embodiment is used to perform above-described embodiment two
S3a, statistical module 4 is used to perform the step S4 in above-described embodiment two, and distribute module 5 is used to perform in above-described embodiment two
Step S5.For the specific work process of each module, reference can be made to the corresponding description in above-described embodiment two, here is omitted.
Fig. 6 is a kind of structured flowchart for advertising input assessment system that the embodiment of the present invention six is provided, as shown in fig. 6, should
Advertising input assessment system includes：Advertisement value assessment system, the evaluation module 6 of statistical module 4 and second.
Wherein, the advertisement value assessment system uses the advertisement value assessment system in above-described embodiment four, for obtaining
Each distributor plays the output value volume that the single of respective advertisement is browsed.
Statistical module 4 is used for the summation for counting the viewing number of times that respective advertisement at each distributor is viewed by a user.
Second evaluation module 6 is used for the output value browsed according to the single that each distributor evaluated plays respective advertisement
The summation for the viewing number of times that respective advertisement is viewed by a user at volume and each distributor, to the advertising input effect of each distributor
It is estimated, wherein characterizing advertising input effect with the advertisement ratio for input and output of each distributor；
Wherein, n is the total quantity of distributor, and s is the total quantity of user, 1≤m≤s, 1≤i≤n, am_iObtained for first
M-th of user that module 1 is got watches the viewing number of times of respective advertisement, R at i-th of distributoriAt i-th of distributor
The summation for the viewing number of times that respective advertisement is viewed by a user, xiFor i-th of distributor broadcasting evaluated in the first evaluation module 3
The output value volume that the single of respective advertisement is browsed, KiFor the advertisement ratio for input and output of i-th of distributor, ViFor in advance put into
The advertising expenditure of i-th of distributor.
It should be noted that the step of advertisement value assessment system in the present embodiment is used to perform above-described embodiment three
S3a, statistical module 4 is used to perform the step S4 in above-described embodiment three, and the second evaluation module 6 is used to perform above-described embodiment three
In step S6.For the specific work process of each module, reference can be made to the corresponding description in above-described embodiment three, no longer goes to live in the household of one's in-laws on getting married herein
State.
Those skilled in the art are it should also be understood that the system progress that can provide four~embodiment of above-described embodiment six is whole
It is individual with constitute one possess advertisement value appraisal procedure, advertising budget distribution, advertising input evaluation function synthesis sexual system, its
Also protection scope of the present invention should be belonged to.
It is understood that the principle that embodiment of above is intended to be merely illustrative of the present and the exemplary implementation that uses
Mode, but the invention is not limited in this.For those skilled in the art, the essence of the present invention is not being departed from
In the case of refreshing and essence, various changes and modifications can be made therein, and these variations and modifications are also considered as protection scope of the present invention.
Claims (10)
1. a kind of advertisement value appraisal procedure, it is characterised in that including：
Step S1, each user of acquisition watch the viewing number of times of respective advertisement at each distributor；
Step S2, the true consumption volume for obtaining each user's purchase product related to the advertisement；
Step S3, watch at each distributor according to each user the production related to the advertisement with buying of the viewing number of times of respective advertisement
The true consumption volume of product, the output value volume that the single of respective advertisement is browsed is played to assess each distributor.
2. advertisement value appraisal procedure according to claim 1, it is characterised in that step S3 is specifically included：
The output value volume that step S301, the single for playing respective advertisement using each distributor are browsed sets up each as decision variable
The linear function model of user：
The total quantity of distributor is n, and the total quantity of user is s, and the corresponding linear function of m-th of user is：
<mrow>
<msub>
<mi>F</mi>
<mi>m</mi>
</msub>
<mrow>
<mo>(</mo>
<msub>
<mi>x</mi>
<mn>1</mn>
</msub>
<mo>,</mo>
<msub>
<mi>x</mi>
<mn>2</mn>
</msub>
<mn>......</mn>
<mo>,</mo>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>,</mo>
<mn>......</mn>
<msub>
<mi>x</mi>
<mi>n</mi>
</msub>
<mo>)</mo>
</mrow>
<mo>=</mo>
<munderover>
<mo>&Sigma;</mo>
<mrow>
<mi>i</mi>
<mo>=</mo>
<mn>0</mn>
</mrow>
<mi>n</mi>
</munderover>
<msub>
<mi>a</mi>
<mrow>
<mi>m</mi>
<mo>_</mo>
<mi>i</mi>
</mrow>
</msub>
<mo>*</mo>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
</mrow>
Wherein, 1≤m≤s, 1≤i≤n, xiThe output value volume that the single of respective advertisement is browsed, F are played for i-th of distributorm
(x1, x2..., xi... ... xn) pass through the theoretical consumption total value after each distributor viewing respective advertisement, a for m-th of userm_iFor
M-th of the user got in step S1 watches the viewing number of times of respective advertisement at i-th of distributor；
Object function is：
<mrow>
<mi>P</mi>
<mrow>
<mo>(</mo>
<msub>
<mi>x</mi>
<mn>1</mn>
</msub>
<mo>,</mo>
<msub>
<mi>x</mi>
<mn>2</mn>
</msub>
<mn>......</mn>
<mo>,</mo>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>,</mo>
<mn>......</mn>
<msub>
<mi>x</mi>
<mi>n</mi>
</msub>
<mo>)</mo>
</mrow>
<mo>=</mo>
<munderover>
<mo>&Sigma;</mo>
<mrow>
<mi>m</mi>
<mo>=</mo>
<mn>1</mn>
</mrow>
<mi>s</mi>
</munderover>
<msup>
<mrow>
<mo>&lsqb;</mo>
<msub>
<mi>F</mi>
<mi>m</mi>
</msub>
<mrow>
<mo>(</mo>
<msub>
<mi>x</mi>
<mn>1</mn>
</msub>
<mo>,</mo>
<msub>
<mi>x</mi>
<mn>2</mn>
</msub>
<mn>......</mn>
<mo>,</mo>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>,</mo>
<mn>......</mn>
<msub>
<mi>x</mi>
<mi>n</mi>
</msub>
<mo>)</mo>
</mrow>
<mo>-</mo>
<msub>
<mi>Q</mi>
<mi>m</mi>
</msub>
<mo>&rsqb;</mo>
</mrow>
<mn>2</mn>
</msup>
</mrow>
Wherein, QmFor the true consumption volume of m-th of user purchase got in step S2 the product related to the advertisement；
Corresponding each decision variable when step S302, the object function solved in the linear function model take minimum value
Value, the output value volume that the single of respective advertisement is browsed is played to obtain each distributor.
3. a kind of advertising budget distribution method, it is characterised in that including：
Step S3a, obtain using the advertisement value appraisal procedure provided in the claims 1 or 2 each distributor and play phase
Answer the output value volume that the single of advertisement is browsed；
The summation for the viewing number of times that respective advertisement is viewed by a user at step S4, each distributor of statistics；
Output value volume and each distributor that step S5, the single for playing respective advertisement according to each distributor evaluated are browsed
The summation for the viewing number of times that place's respective advertisement is viewed by a user, to be allocated to advertising budget.
4. advertising budget distribution method according to claim 3, it is characterised in that step S4 is specifically included：
Advertising budget is distributed according to following formula：
<mrow>
<msub>
<mi>Y</mi>
<mi>i</mi>
</msub>
<mo>=</mo>
<mfrac>
<mrow>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>*</mo>
<msub>
<mi>R</mi>
<mi>i</mi>
</msub>
</mrow>
<mrow>
<munderover>
<mo>&Sigma;</mo>
<mrow>
<mi>i</mi>
<mo>=</mo>
<mn>1</mn>
</mrow>
<mi>n</mi>
</munderover>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>*</mo>
<msub>
<mi>R</mi>
<mi>i</mi>
</msub>
</mrow>
</mfrac>
<mo>*</mo>
<mi>W</mi>
</mrow>
<mrow>
<msub>
<mi>R</mi>
<mi>i</mi>
</msub>
<mo>=</mo>
<munderover>
<mo>&Sigma;</mo>
<mrow>
<mi>m</mi>
<mo>=</mo>
<mn>1</mn>
</mrow>
<mi>s</mi>
</munderover>
<msub>
<mi>a</mi>
<mrow>
<mi>m</mi>
<mo>_</mo>
<mi>i</mi>
</mrow>
</msub>
</mrow>
Wherein, n is the total quantity of distributor, and s is the total quantity of user, 1≤m≤s, 1≤i≤n, am_iTo be obtained in step S1
M-th of the user arrived watches the viewing number of times of respective advertisement, R at i-th of distributoriFor respective advertisement at i-th of distributor
The summation for the viewing number of times being viewed by a user, xiFor the single of i-th of distributor broadcasting respective advertisement calculated in step S3
The output value volume browsed, W is advertising budget total value to be allocated, YiTo distribute to the ad budget of i-th of distributor.
5. a kind of advertising input appraisal procedure, it is characterised in that including：
Step S3a, obtain using the advertisement value appraisal procedure provided in the claims 1 or 2 each distributor and play phase
Answer the output value volume that the single of advertisement is browsed；
The summation for the viewing number of times that respective advertisement is viewed by a user at step S4, each distributor of statistics；
Output value volume and each distributor that step S6, the single for playing respective advertisement according to each distributor evaluated are browsed
The summation for the viewing number of times that place's respective advertisement is viewed by a user, is estimated come the advertising input effect to each distributor, wherein
Advertising input effect is characterized with the advertisement ratio for input and output of each distributor；
<mrow>
<msub>
<mi>K</mi>
<mi>i</mi>
</msub>
<mo>=</mo>
<mfrac>
<mrow>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>*</mo>
<msub>
<mi>R</mi>
<mi>i</mi>
</msub>
</mrow>
<msub>
<mi>V</mi>
<mi>i</mi>
</msub>
</mfrac>
</mrow>
<mrow>
<msub>
<mi>R</mi>
<mi>i</mi>
</msub>
<mo>=</mo>
<munderover>
<mo>&Sigma;</mo>
<mrow>
<mi>m</mi>
<mo>=</mo>
<mn>1</mn>
</mrow>
<mi>s</mi>
</munderover>
<msub>
<mi>a</mi>
<mrow>
<mi>m</mi>
<mo>_</mo>
<mi>i</mi>
</mrow>
</msub>
</mrow>
Wherein, n is the total quantity of distributor, and s is the total quantity of user, 1≤m≤s, 1≤i≤n, am_iTo be obtained in step S1
M-th of the user arrived watches the viewing number of times of respective advertisement, R at i-th of distributoriFor respective advertisement at i-th of distributor
The summation for the viewing number of times being viewed by a user, xiFor the single of i-th of distributor broadcasting respective advertisement calculated in step S3
The output value volume browsed, KiFor the advertisement ratio for input and output of i-th of distributor, ViTo put into advance to the wide of i-th distributor
Announcement expense.
6. a kind of advertisement value assessment system, it is characterised in that including：
First acquisition module, the viewing number of times of respective advertisement is watched for obtaining each user at each distributor；
Second acquisition module, the true consumption volume of the product related to the advertisement is bought for obtaining each user；
First evaluation module, for watching the viewing number of times of respective advertisement at each distributor according to each user and buying wide with this
The true consumption volume of related product is accused, the output value volume that the single of respective advertisement is browsed is played to assess each distributor.
7. advertisement value assessment system according to claim 6, it is characterised in that the first evaluation module is specifically included：
Modeling unit, the output value volume for being browsed using the single of each distributor broadcasting respective advertisement is built as decision variable
Found the linear function model of each user：
The total quantity of distributor is n, and the total quantity of user is s, and the corresponding linear function of m-th of user is：
<mrow>
<msub>
<mi>F</mi>
<mi>m</mi>
</msub>
<mrow>
<mo>(</mo>
<msub>
<mi>x</mi>
<mn>1</mn>
</msub>
<mo>,</mo>
<msub>
<mi>x</mi>
<mn>2</mn>
</msub>
<mn>......</mn>
<mo>,</mo>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>,</mo>
<mn>......</mn>
<msub>
<mi>x</mi>
<mi>n</mi>
</msub>
<mo>)</mo>
</mrow>
<mo>=</mo>
<munderover>
<mo>&Sigma;</mo>
<mrow>
<mi>i</mi>
<mo>=</mo>
<mn>0</mn>
</mrow>
<mi>n</mi>
</munderover>
<msub>
<mi>a</mi>
<mrow>
<mi>m</mi>
<mo>_</mo>
<mi>i</mi>
</mrow>
</msub>
<mo>*</mo>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
</mrow>
Wherein, 1≤m≤s, 1≤i≤n, xiThe output value volume that the single of respective advertisement is browsed, F are played for i-th of distributorm
(x1, x2..., xi... ... xn) pass through the theoretical consumption total value after each distributor viewing respective advertisement, a for m-th of userm_iFor
M-th of the user got in step S1 watches the viewing number of times of respective advertisement at i-th of distributor；
Object function is：
<mrow>
<mi>P</mi>
<mrow>
<mo>(</mo>
<msub>
<mi>x</mi>
<mn>1</mn>
</msub>
<mo>,</mo>
<msub>
<mi>x</mi>
<mn>2</mn>
</msub>
<mn>......</mn>
<mo>,</mo>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>,</mo>
<mn>......</mn>
<msub>
<mi>x</mi>
<mi>n</mi>
</msub>
<mo>)</mo>
</mrow>
<mo>=</mo>
<munderover>
<mo>&Sigma;</mo>
<mrow>
<mi>m</mi>
<mo>=</mo>
<mn>1</mn>
</mrow>
<mi>s</mi>
</munderover>
<msup>
<mrow>
<mo>&lsqb;</mo>
<msub>
<mi>F</mi>
<mi>m</mi>
</msub>
<mrow>
<mo>(</mo>
<msub>
<mi>x</mi>
<mn>1</mn>
</msub>
<mo>,</mo>
<msub>
<mi>x</mi>
<mn>2</mn>
</msub>
<mn>......</mn>
<mo>,</mo>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>,</mo>
<mn>......</mn>
<msub>
<mi>x</mi>
<mi>n</mi>
</msub>
<mo>)</mo>
</mrow>
<mo>-</mo>
<msub>
<mi>Q</mi>
<mi>m</mi>
</msub>
<mo>&rsqb;</mo>
</mrow>
<mn>2</mn>
</msup>
</mrow>
Wherein, QmThe true consumption volume of the product related to the advertisement is bought for m-th of user that the second acquisition module is got；
Computing unit, takes corresponding each decision-making during minimum value to become for solving the object function in the linear function model
The value of amount, the output value volume that the single of respective advertisement is browsed is played to obtain each distributor.
8. a kind of advertising budget distribution system, it is characterised in that including：
Advertisement value assessment system as described in above-mentioned claim 6 or 7；
Statistical module, the summation for counting the viewing number of times that respective advertisement at each distributor is viewed by a user；
Distribute module, for playing output value volume that the single of respective advertisement browses according to each distributor for evaluating and each
The summation for the viewing number of times that respective advertisement is viewed by a user at distributor, to be allocated to advertising budget.
9. advertising budget distribution system according to claim 8, it is characterised in that the distribute module specifically for according to
Following formula distributes advertising budget：
<mrow>
<msub>
<mi>Y</mi>
<mi>i</mi>
</msub>
<mo>=</mo>
<mfrac>
<mrow>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>*</mo>
<msub>
<mi>R</mi>
<mi>i</mi>
</msub>
</mrow>
<mrow>
<munderover>
<mo>&Sigma;</mo>
<mrow>
<mi>i</mi>
<mo>=</mo>
<mn>1</mn>
</mrow>
<mi>n</mi>
</munderover>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>*</mo>
<msub>
<mi>R</mi>
<mi>i</mi>
</msub>
</mrow>
</mfrac>
<mo>*</mo>
<mi>W</mi>
</mrow>
<mrow>
<msub>
<mi>R</mi>
<mi>i</mi>
</msub>
<mo>=</mo>
<munderover>
<mo>&Sigma;</mo>
<mrow>
<mi>m</mi>
<mo>=</mo>
<mn>1</mn>
</mrow>
<mi>s</mi>
</munderover>
<msub>
<mi>a</mi>
<mrow>
<mi>m</mi>
<mo>_</mo>
<mi>i</mi>
</mrow>
</msub>
</mrow>
Wherein, n is the total quantity of distributor, and s is the total quantity of user, 1≤m≤s, 1≤i≤n, am_iFor the first acquisition module
M-th of the user got watches the viewing number of times of respective advertisement, R at i-th of distributoriTo be corresponding at i-th of distributor
The summation for the viewing number of times that advertisement is viewed by a user, xiPlay corresponding wide for i-th of distributor that the first evaluation module is evaluated
The output value volume that the single of announcement is browsed, W is advertising budget total value to be allocated, YiTo distribute to the advertisement of i-th of distributor
Budget.
10. a kind of advertising input assessment system, it is characterised in that including：
Advertisement value assessment system as described in above-mentioned claim 6 or 7；
Statistical module, the summation for counting the viewing number of times that respective advertisement at each distributor is viewed by a user；
Second evaluation module, for played according to each distributor for evaluating output value volume that the single of respective advertisement browses with
And the summation for watching number of times that respective advertisement is viewed by a user at each distributor, the advertising input effect progress to each distributor
Assess, wherein characterizing advertising input effect with the advertisement ratio for input and output of each distributor；
<mrow>
<msub>
<mi>K</mi>
<mi>i</mi>
</msub>
<mo>=</mo>
<mfrac>
<mrow>
<msub>
<mi>x</mi>
<mi>i</mi>
</msub>
<mo>*</mo>
<msub>
<mi>R</mi>
<mi>i</mi>
</msub>
</mrow>
<msub>
<mi>V</mi>
<mi>i</mi>
</msub>
</mfrac>
</mrow>
<mrow>
<msub>
<mi>R</mi>
<mi>i</mi>
</msub>
<mo>=</mo>
<munderover>
<mo>&Sigma;</mo>
<mrow>
<mi>m</mi>
<mo>=</mo>
<mn>1</mn>
</mrow>
<mi>s</mi>
</munderover>
<msub>
<mi>a</mi>
<mrow>
<mi>m</mi>
<mo>_</mo>
<mi>i</mi>
</mrow>
</msub>
</mrow>
Wherein, n is the total quantity of distributor, and s is the total quantity of user, 1≤m≤s, 1≤i≤n, am_iFor the first acquisition module
M-th of the user got watches the viewing number of times of respective advertisement, R at i-th of distributoriTo be corresponding at i-th of distributor
The summation for the viewing number of times that advertisement is viewed by a user, xiPlay corresponding for i-th of distributor being evaluated in the first evaluation module
The output value volume that the single of advertisement is browsed, KiFor the advertisement ratio for input and output of i-th of distributor, ViTo put into advance to i-th
The advertising expenditure of distributor.
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| CN110533437B (en) * | 2018-05-23 | 2022-09-20 | 北京国双科技有限公司 | Advertisement delivery budget allocation method and device |
| CN110689364A (en) * | 2018-07-06 | 2020-01-14 | 阿里巴巴集团控股有限公司 | Method, device and equipment for determining income aiming at business object and advertisement business |
| CN110689364B (en) * | 2018-07-06 | 2023-05-12 | 阿里巴巴集团控股有限公司 | Method, device and equipment for determining profits of business objects and advertisement business |
| CN111353796A (en) * | 2018-12-20 | 2020-06-30 | 北京搜狗科技发展有限公司 | Quality judgment method and device for flow channel |
| CN111353796B (en) * | 2018-12-20 | 2024-03-26 | 北京搜狗科技发展有限公司 | Quality judgment method and device for flow channel |
| CN111582899A (en) * | 2019-02-19 | 2020-08-25 | 北京沃东天骏信息技术有限公司 | Method, device and system for quantizing display link effect and storage medium |
| CN110232597A (en) * | 2019-06-14 | 2019-09-13 | 苏州开心盒子软件有限公司 | Appraisal procedure, device, equipment and the storage medium of advertising channel |
| CN110766449A (en) * | 2019-09-27 | 2020-02-07 | 北京奥维互娱科技有限公司 | Advertisement budget allocation system and method |
| CN112529634A (en) * | 2020-12-18 | 2021-03-19 | 恩亿科(北京)数据科技有限公司 | Transformation link analysis method and system based on big data and computer equipment |
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