CN111353796B - Quality judgment method and device for flow channel - Google Patents
Quality judgment method and device for flow channel Download PDFInfo
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Abstract
The embodiment of the application discloses a quality judging method and a related device of a flow channel, aiming at a plurality of flow channels for delivering product information in the same field, conversion data for delivering the product information in the flow channels are obtained, the conversion data of one flow channel can accurately reflect the real effect of the flow channel after delivering the product information, the point conversion ratio corresponding to the flow channels is calculated according to the conversion data, the converted ratio in the product information delivered by the flow channel can be intuitively embodied, and therefore the point conversion ratio of the flow channel can quantitatively embody the product information delivery quality of the flow channel in the field. And selecting one flow channel from the plurality of flow channels according to the point rotation ratio to serve as a marker post, and quantitatively determining the product information putting quality of the other flow channels in the field according to the comparison relation between the point rotation ratio of the other flow channels and the point rotation ratio of the marker post channel, so that the quality judgment accuracy and rationality of the flow channels are improved.
Description
Technical Field
The present disclosure relates to the field of data processing, and in particular, to a method and apparatus for determining quality of a flow channel.
Background
In the internet age, delivery of product information over the internet is a common form. The product information can be information for popularizing the product, and the product can be an entity product or a service. The product information may be implemented in the form of advertisements. Product information clients desiring to deliver product information through a selected flow channel, which may be a search engine, browser, third party application, self-media, or the like.
The cost due to delivering the product information over the internet is related to the relevant data generated after the delivery of the product information. For example, the cost may be related to the number of times product information is clicked by a user, the more clicks a flow channel delivers product information, the more the flow channel obtains from a consignor or product information client. Therefore, in order to obtain additional cost, some low-quality flow channels forge and exaggerate related data generated after product information is put in a machine cheating mode, and in order to avoid the machine cheating to disturb industry stability, high-quality flow channels are protected, and anti-cheating systems are generated.
The current anti-cheating system generally determines a specific judgment strategy through clicking behaviors of product information, browsing habits of users and the like, and judges whether related data provided by a flow channel and generated after product information is put in is generated by normal behaviors of the users or by machine cheating according to the judgment strategy. Therefore, the quality of the flow channel can be measured according to the judged cheating condition of the machine so as to carry out subsequent processing. For example, a flow channel with a large amount of cheating by a machine may be determined as a low-mass flow channel, and a flow channel with a small amount of cheating by a machine may be determined as a high-mass flow channel.
However, the judgment policy setting mode of the anti-cheating system is relatively high in subjectivity and is affected by manual experience, so that the accuracy and rationality of a judgment result are not ideal.
Disclosure of Invention
In order to solve the technical problems, the application provides a quality judgment method and device for a flow channel, which effectively improves the accuracy and rationality of quality judgment of the flow channel.
The embodiment of the application discloses the following technical scheme:
in a first aspect, an embodiment of the present application provides a method for determining quality of a flow channel, where the method includes:
obtaining conversion data of product information put in a plurality of flow channels; the product information relates to the same field;
calculating the corresponding point-to-point ratios of the flow channels according to the conversion data; for a target flow channel of the plurality of flow channels, determining a point-to-point ratio of the target flow channel according to the clicked quantity of the product information thrown in the target flow channel and conversion data realized by the product information thrown in the target flow channel;
determining a marker post channel from the plurality of flow channels according to the point-to-point ratios respectively corresponding to the plurality of flow channels;
And determining the product information throwing quality of the target flow channel in the field according to the comparison relation between the point rotation ratio of the target flow channel and the point rotation ratio of the marker post channel.
Optionally, the obtaining conversion data implemented by product information delivered by a plurality of flow channels includes:
determining conversion data of the released product information according to the data embedded point in the released product information; and/or the number of the groups of groups,
and acquiring conversion data of the released product information by releasing the product information client.
Optionally, the determining the product information putting quality of the target flow channel in the field according to the comparison relation between the point-to-point ratio of the target flow channel and the point-to-point ratio of the marker post channel includes:
calculating the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel;
if the ratio is greater than or equal to a preset first ratio, determining that the target flow channel is a high-quality channel for product information delivery in the field;
if the ratio is smaller than the preset first ratio and larger than the preset second ratio, determining that the target flow channel is a normal channel for product information delivery in the field;
And if the ratio is smaller than or equal to the second ratio, determining that the target flow channel is a non-healthy channel for product information delivery in the field.
Optionally, the method further comprises:
determining charging coefficients of product information delivery according to the point-to-point ratios respectively corresponding to the flow channels;
and adjusting the product information charging proportion of the plurality of flow channels in the field according to the charging coefficient.
Optionally, if the product information charging ratio is a charging ratio for the clicked number of the product information, the adjusting the product information charging ratio in the domain for the plurality of flow channels according to the charging coefficient includes:
and if the point-to-point ratio of the target flow channel is smaller than the charging coefficient, determining the charging proportion in the clicked quantity of the product information put in the target flow channel according to the difference degree of the point-to-point ratio of the target flow channel and the charging coefficient.
Optionally, the determining the stake channel from the plurality of flow channels according to the corresponding point-to-turn ratios of the plurality of flow channels includes:
and determining the flow channel with the largest point rotation ratio among the plurality of flow channels as a marker post channel.
In a second aspect, an embodiment of the present application provides a quality determining device for a flow channel, where the device includes an obtaining unit, a calculating unit, a first determining unit, and a second determining unit:
the acquisition unit is used for acquiring conversion data of the information implementation of the products put in by the plurality of flow channels; the product information relates to the same field;
the calculating unit is used for calculating the point rotation ratios corresponding to the flow channels respectively according to the conversion data; for a target flow channel of the plurality of flow channels, determining a point-to-point ratio of the target flow channel according to the clicked quantity of the product information thrown in the target flow channel and conversion data realized by the product information thrown in the target flow channel;
the first determining unit is used for determining a marker post channel from the plurality of flow channels according to the point rotation ratios corresponding to the plurality of flow channels respectively;
the second determining unit is used for determining the product information throwing quality of the target flow channel in the field according to the comparison relation between the point-to-point ratio of the target flow channel and the point-to-point ratio of the marker post channel.
Optionally, the acquiring unit is configured to:
determining conversion data of the released product information according to the data embedded point in the released product information; and/or the number of the groups of groups,
and acquiring conversion data of the released product information by releasing the product information client.
Optionally, the second determining unit is configured to:
calculating the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel;
if the ratio is greater than or equal to a preset first ratio, determining that the target flow channel is a high-quality channel for product information delivery in the field;
if the ratio is smaller than the preset first ratio and larger than the preset second ratio, determining that the target flow channel is a normal channel for product information delivery in the field;
and if the ratio is smaller than or equal to the second ratio, determining that the target flow channel is a non-healthy channel for product information delivery in the field.
Optionally, the apparatus further includes a third determining unit and an adjusting unit:
the third determining unit is used for determining charging coefficients of product information delivery according to the point-to-point ratios corresponding to the flow channels respectively;
the adjusting unit is used for adjusting the product information charging proportion of the plurality of flow channels in the field according to the charging coefficient.
Optionally, if the product information charging proportion is a charging proportion for the clicked number of the product information, the adjusting unit is specifically configured to:
and if the point-to-point ratio of the target flow channel is smaller than the charging coefficient, determining the charging proportion in the clicked quantity of the product information put in the target flow channel according to the difference degree of the point-to-point ratio of the target flow channel and the charging coefficient.
Optionally, the first determining unit is configured to:
and determining the flow channel with the largest point rotation ratio among the plurality of flow channels as a marker post channel.
In a third aspect, embodiments of the present application provide a quality determination apparatus for a flow channel, comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by one or more processors, the one or more programs comprising instructions for:
obtaining conversion data of product information put in a plurality of flow channels; the product information relates to the same field;
calculating the corresponding point-to-point ratios of the flow channels according to the conversion data; for a target flow channel of the plurality of flow channels, determining a point-to-point ratio of the target flow channel according to the clicked quantity of the product information thrown in the target flow channel and conversion data realized by the product information thrown in the target flow channel;
Determining a marker post channel from the plurality of flow channels according to the point-to-point ratios respectively corresponding to the plurality of flow channels;
and determining the product information throwing quality of the target flow channel in the field according to the comparison relation between the point rotation ratio of the target flow channel and the point rotation ratio of the marker post channel.
In a fourth aspect, embodiments of the present application provide a machine-readable medium having instructions stored thereon, which when executed by one or more processors, cause an apparatus to perform a method of quality determination of a flow channel as described in one or more of the first aspects.
According to the technical scheme, conversion data respectively realized by putting the product information in the same field in terms of a plurality of flow channels for putting the product information in the same field are obtained, the conversion data of one flow channel can accurately reflect the real effect of the flow channel after putting the product information, the point conversion ratio corresponding to the flow channels is calculated according to the conversion data, the converted ratio in the product information put in the flow channel can be intuitively reflected, and the point conversion ratio of the flow channel can quantitatively reflect the product information putting quality of the flow channel in the field. And selecting one flow channel from the plurality of flow channels as a marker post according to the point rotation ratio, and quantitatively determining the product information throwing quality of other flow channels in the field according to the comparison relation between the point rotation ratio of other flow channels and the point rotation ratio of the marker post channel, thereby improving the quality judgment accuracy and rationality of the flow channels.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive faculty for a person skilled in the art.
FIG. 1 is a flow chart of a method for judging the quality of a flow channel according to an embodiment of the present application;
FIG. 2 is a block diagram of a quality judgment device for a flow channel according to an embodiment of the present application;
FIG. 3 is a block diagram of a quality judgment device for a flow channel according to an embodiment of the present application;
fig. 4 is a structural diagram of a server according to an embodiment of the present application.
Detailed Description
Embodiments of the present application are described below with reference to the accompanying drawings.
The existing anti-cheating system generally determines a specific judgment strategy through clicking behaviors, user browsing habits and the like of product information, however, the clicking behaviors, the user browsing habits and the like have diversity, which clicking behaviors and the user browsing habits can be considered as being generated by machine cheating, which clicking behaviors and the user browsing habits can be considered as being normal, and the clicking behaviors and the user browsing habits are determined subjectively and empirically by a designer of the anti-cheating system. Therefore, the judgment strategy setting mode is high in subjectivity and is more influenced by manual experience, so that the accuracy and rationality of quality judgment of the flow channel are not ideal.
Taking the channel quality determination as an example according to the clicking behaviors, if the clicking behaviors of a certain product information from 1 to 3 am are obtained, the clicking behaviors reflect that the product information is clicked 1000 times from 1 to 3 am, and the designer of the anti-cheating system may consider that the clicking times of the product information in the time period cannot reach 1000 times under normal conditions, and then consider that the clicking behaviors are generated by machine cheating, and the channel is an unhealthy channel.
However, since the clicking actions of the users have diversity, the clicking actions may be suddenly changed, so that the acquired clicking actions are different from those of the users under normal conditions, rather than being generated by machine cheating, for example, some preferential activities are deduced through the product information in the time period, so that a large number of users click on the product information. In this case, if the designer considers that the acquired click behavior is generated by machine cheating, an error may occur in the quality judgment of the traffic channel.
In order to solve the technical problems, the embodiment of the application provides a quality judging method of flow channels, which is mainly used for judging the quality of each flow channel according to rear-end data such as conversion data realized by putting product information in a certain field into a plurality of flow channels.
The conversion may be that the product information client obtains direct or indirect benefits by putting product information, hopes the user to operate the product information, and makes the product information client obtain direct or indirect benefits, and different product information may correspond to different conversion forms, for example, one successful conversion may be to submit an order, register an account number, download an application program, fill out a form, browse a specific page, and the like. The real effect of the product information can be reflected through the benefits obtained by the product information clients, one successful conversion indicates that the user makes things the product information clients hope the user to complete, and corresponding benefits are obtained, so that the conversion data can reflect the benefits obtained by the product information clients, and the real effect of the flow channel after the product information is delivered can be accurately reflected.
The product information put in the plurality of flow channels may relate to different fields, in different fields, the standards for measuring the point-to-point ratio are different, and the point-to-point ratios achieved by the product information in different fields are not comparable, so in the embodiment of the application, the product information in one field will be taken as an example, and how to judge the put quality of the product information in the field of the flow channels is described.
And calculating the point-to-point ratios corresponding to the flow channels respectively according to the acquired conversion data. For a target flow channel of the plurality of flow channels, the point-to-point ratio of the target flow channel is determined according to the number of clicked product information delivered by the target flow channel and conversion data realized by the product information delivered by the target flow channel. The point-to-point ratio can intuitively reflect the conversion ratio of the product information put in the flow channel, so that the point-to-point ratio of the flow channel can quantitatively reflect the product information put-in quality of the flow channel in a certain field, and the larger the point-to-point ratio is, the higher the product information put-in quality of the flow channel in the field can be considered.
The product information throwing quality of one flow channel can be measured by comparing the product information throwing quality of the flow channel with the quality of a marker post channel, so that when the product information throwing quality of each flow channel is determined according to the point rotation ratio, one flow channel which can be used as a marker post, namely the marker post channel, can be selected from the flow channels according to the point rotation ratios respectively corresponding to the flow channels, and the product information throwing quality of other flow channels in the field can be quantitatively determined by comparing the comparison relation between the point rotation ratios of other flow channels and the marker post channel.
Next, a method for determining the quality of a flow channel according to an embodiment of the present application will be described with reference to the accompanying drawings. Referring to fig. 1, the method includes:
s101, obtaining conversion data respectively realized by product information put in a plurality of flow channels.
The conversion data may include a number of conversions, e.g., a number of submitted orders, a number of registered accounts, a number of applications downloaded, etc. It is understood that the transformation data is not limited thereto and that any successful transformation is within the scope of the present application.
It should be noted that, the obtaining manners of the conversion data respectively implemented by the product information delivered by the plurality of flow channels may include a plurality of types of product information related to different conversion types, and the obtaining manners of the conversion data implemented by the plurality of types of product information may be different. The present embodiment is mainly described by taking two modes as examples.
The first acquisition mode may be to determine conversion data of the delivered product information according to a data embedding point in the delivered product information. For example, in some conversion types, the product information put on the flow channel may be form filling product information, downloaded APP product information, etc., for the form filling product information, the user may consider that the conversion is implemented by completing the form filling, and the data embedding point in the put product information may count the number of the user completing the form filling, so as to determine conversion data of the put product information.
However, in some conversion types, it may be difficult to determine conversion data for the dosed product information by way of a data burial point. For example, in some product information related to consultation, after the user clicks on the delivered product information, a consultation window may pop up, and the user consults with the product information client to consider that the conversion is completed. However, whether the user consults with the product information client is difficult to determine by means of embedded point data, and the product information client itself knows whether the user consults, so that the second acquisition mode can acquire conversion data of the delivered product information for the product information client through the delivered product information.
It should be noted that in some cases, it may be difficult to obtain comprehensive conversion data by using one obtaining manner, so that the first obtaining manner and the second obtaining manner may be combined to determine conversion data of the delivered product information.
S102, calculating the corresponding point-to-point ratios of the flow channels according to the conversion data.
And respectively taking each flow channel as a target flow channel, and determining the point-to-rotation ratio of the target flow channel, so as to obtain the point-to-rotation ratios respectively corresponding to the flow channels. The point-to-point ratio of the target flow channel is determined according to the clicked quantity of the product information thrown in the target flow channel and conversion data realized by the product information thrown in the target flow channel.
In general, the point-to-point ratio of the target flow channel is the ratio of conversion data realized by the product information delivered by the target flow channel to the clicked quantity of the product information delivered by the target flow channel. For example, the number of clicked product information of the target flow channel is 100, and the conversion data of the product information realization of the target flow channel is 10, the click-to-turn ratio is 10/100=0.1.
S103, determining a marker post channel from the plurality of flow channels according to the point rotation ratios respectively corresponding to the plurality of flow channels.
It should be noted that, the marker post channel is a marker post for measuring product information putting quality of other flow channels, and the basis of selecting the marker post channel may include various types, where one type may be that a flow channel with the smallest change amplitude of the point rotation ratio (or the amplitude change value is in a set range) in a reference period among a plurality of flow channels and the smallest cheating ratio compared with other flow channels is used as the marker post channel, or of course, a flow channel with the largest point rotation ratio may be used as the marker post channel, or a flow channel with the smallest point rotation ratio may be used as the marker post channel, or the like, and one flow channel may be selected from the plurality of flow channels as the marker post channel, which is not limited in this embodiment.
For example, the point rotation ratios corresponding to the flow channels are 0.1, 0.3, 0.5 and 0.6 in sequence, and the flow channel with the point rotation ratio of 0.6 can be selected as a marker post channel, the flow channel with the point rotation ratio of 0.3 can be selected as a marker post channel, and even the flow channel with the point rotation ratio of 0.1 can be selected as a marker post channel.
In one possible implementation manner, the flow channel with the largest point-to-rotation ratio can be used as a marker post channel, the flow channel with the largest point-to-rotation ratio is generally a flow channel with better quality, and the product information delivery quality of other flow channels can be more intuitively and accurately represented by comparing the difference of the point-to-rotation ratios between other flow channels and the marker post channel.
S104, determining the product information throwing quality of the target flow channel in the field according to the comparison relation between the point rotation ratio of the target flow channel and the point rotation ratio of the marker post channel.
The comparison between the point-to-point ratio of the target flow channel and the point-to-point ratio of the target flow channel can be represented by the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the target stem channel, or by the difference between the point-to-point ratio of the target flow channel and the point-to-point ratio of the target stem channel. In this embodiment, taking the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel as an example, how to determine the product information delivery quality of the target flow channel in the field is described.
In this embodiment, the preset ratio may be used as a basis for measuring the product information delivery quality of the flow channel, for example, the first ratio and the second ratio may be set according to manual experience, the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the target stem channel may be calculated, and the product information delivery quality of the target flow channel in the field may be determined according to the comparison relationship between the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the target stem channel and the ratio.
If the ratio of the point rotation ratio of the target flow channel to the point rotation ratio of the marker post channel is larger than or equal to a preset first ratio, the target flow channel can be considered to have less machine cheating and even no machine cheating, the product information delivery quality of the target flow channel in the field can be determined to be high, and the target flow channel is a high-quality product information delivery channel in the field.
If the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the target rod channel is equal to a preset second ratio, the entrusted party of the flow channel is just unacceptable, and when the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the target rod channel is smaller than or equal to the preset second ratio, it is determined that the product information putting quality of the target flow channel in the field is low, and the target flow channel is a product information putting non-healthy channel in the field.
Correspondingly, if the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel is larger than a preset second ratio and smaller than a preset first ratio, determining that the product information release quality of the target flow channel in the field is normal, wherein the target flow channel is a normal product information release channel in the field. The preset first ratio and the preset second ratio are different set thresholds.
For example, the point-to-point ratios corresponding to the flow channels are 0.1, 0.3, 0.5 and 0.6 in sequence, the marker post channel is the flow channel corresponding to the point-to-point ratio of 0.6, the preset first ratio is 0.7, and the preset second ratio is 0.4. The ratio of the point rotation ratio of each target flow channel to the point rotation ratio of the marker post channel in the plurality of flow channels is calculated to be 0.1/0.6=0.17, 0.3/0.6=0.5 and 0.5/0.6=0.83 respectively, wherein 0.17 is smaller than a preset second ratio 0.4,0.5 is larger than the preset second ratio 0.4 and smaller than a preset first ratio 0.7,0.83 and larger than the preset first ratio 0.7. The flow channel corresponding to 0.1 can be determined to be a non-healthy channel for product information delivery in the field, the flow channel corresponding to 0.3 is a normal channel for product information delivery in the field, and the flow channel corresponding to 0.5 is a high-quality channel for product information delivery in the field.
According to the technical scheme, conversion data respectively realized by putting the product information in the same field in terms of a plurality of flow channels for putting the product information in the same field are obtained, the conversion data of one flow channel can accurately reflect the real effect of the flow channel after putting the product information, the point conversion ratio corresponding to the flow channels is calculated according to the conversion data, the converted ratio in the product information put in the flow channel can be intuitively reflected, and the point conversion ratio of the flow channel can quantitatively reflect the product information putting quality of the flow channel in the field. And selecting one flow channel from the plurality of flow channels as a marker post according to the point rotation ratio, and quantitatively determining the product information throwing quality of other flow channels in the field according to the comparison relation between the point rotation ratio of other flow channels and the point rotation ratio of the marker post channel, thereby improving the quality judgment accuracy and rationality of the flow channels.
The quality judgment method for the flow channels can quantify the product information delivery quality of the flow channels, the quantified result can reasonably and accurately reflect the difference between the product information delivery quality of one flow channel and the product information delivery quality of other flow channels, and when the fact that the product information delivery quality of a certain flow channel is low is determined, interpretation to the flow channels is needed, the interpretation cost can be reduced through the quantified result. In addition, the product information client can change the flow channel for delivering the product information according to the product information delivery quality of the plurality of flow channels, request the flow channel to improve the product information delivery quality and the like.
The flow channel can acquire the cost of delivering the product information from the product information client, and the more the product information delivered by one flow channel is clicked, the more the cost of the flow channel is acquired from the product information client. In some cases, however, there may be machine cheating clicks in the number of clicks on the product information, which may not translate to the product information client, may not bring benefits to the product information client, and the product information client should not pay the extra cost of machine cheating.
Although the anti-cheating system provided by the prior art can identify and filter clicks generated by machine cheating, due to the defects of the anti-cheating system, some cheating clicks which are not filtered by the anti-cheating system may exist, namely, the number of the clicks of the charged product information comprises the cheating proportion. Therefore, the embodiment needs to determine the product information charging proportion of the flow channel in the field, pay the cost to the flow channel according to the product information charging proportion, avoid the cost payment of the product information client for the cheating proportion in the clicked quantity of the product information as much as possible, and reduce the loss of the product information client.
The embodiment mainly describes two ways of determining the charging proportion of the product information of the flow channel in the field.
The first way of determining the billing proportion of the product information of the flow channels in the field may be to determine a billing coefficient of the put product information according to the point-to-point ratios corresponding to the flow channels respectively, so as to adjust the billing proportion of the product information of the flow channels in the field according to the billing coefficient.
The charging coefficient can also be obtained by averaging the corresponding point-to-rotation ratios of the flow channels except the marker post channel. The billing coefficient may also be adaptively adjusted according to the acceptance of the point to point ratio in the field by the product information client, for example, if the point to point ratio is considered acceptable by the product information client to be 0.5, then 0.5 may be used as the billing coefficient.
If the product information charging proportion is a charging proportion for the clicked quantity of the product information, that is, a proportion of the clicked quantity of the product information to be charged, the determining manner of the product information charging proportion may be: and if the point-to-point ratio of the target flow channel is smaller than the charging coefficient, determining the charging proportion in the clicked quantity of the product information put in the target flow channel according to the difference degree of the point-to-point ratio of the target flow channel and the charging coefficient.
For example, the billing coefficient is 0.5, the point-to-point ratio of the target flow channel is 0.2, and the point-to-point ratio of the target flow channel and the billing coefficient differ by 0.5-0.2=0.3, then it can be considered that the number of product information clicked of 0.3 in the number of product information clicked is possibly generated by machine cheating, and the remaining 0.7 in the number of product information clicked, which is obtained by removing 0.3, is the ratio of billing in the number of product information clicked.
The second way of determining the billing proportion of the product information of the flow channels in the field may be to determine a billing coefficient according to the ratio of the point-to-point ratios of the flow channels to the point-to-point ratios of the marker post channels, so as to adjust the billing proportion of the product information of the flow channels in the field according to the billing coefficient.
The charging coefficient can be obtained by averaging the ratio of the point rotation ratio corresponding to each flow channel except the marker post channel to the point rotation ratio of the marker post channel. The charging coefficient may also be adaptively adjusted according to the acceptance of the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the target flow channel by the product information client, for example, the product information client considers that the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the target flow channel is acceptable by 0.5, and then 0.5 may be used as the charging coefficient.
If the product information charging proportion is a charging proportion for the clicked quantity of the product information, that is, a proportion of the clicked quantity of the product information to be charged, the determining manner of the product information charging proportion may be: if the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel is smaller than the charging coefficient, determining the charging proportion in the clicked quantity of the product information put in the target flow channel according to the difference degree of the ratio and the charging coefficient.
The product information charging proportion of a plurality of flow channels in the field is adjusted through the charging coefficient, so that the cost paid by the product information client for the cheating proportion in the clicked quantity of the product information can be avoided as much as possible, the reasonable cost paid by the product information client to the flow channels is ensured, and the loss of the product information client is reduced.
Based on the method for judging the quality of the flow channel provided in the corresponding embodiment of fig. 1, the embodiment of the present application provides a device for judging the quality of the flow channel, referring to fig. 2, where the device includes an obtaining unit 201, a calculating unit 202, a first determining unit 203, and a second determining unit 204:
the acquiring unit 201 is configured to acquire conversion data implemented by product information delivered by a plurality of flow channels; the product information relates to the same field;
The calculating unit 202 is configured to calculate, according to the conversion data, a point-to-rotation ratio corresponding to each of the plurality of flow channels; for a target flow channel of the plurality of flow channels, determining a point-to-point ratio of the target flow channel according to the clicked quantity of the product information thrown in the target flow channel and conversion data realized by the product information thrown in the target flow channel;
the first determining unit 203 is configured to determine a stem channel from the plurality of flow channels according to the point rotation ratios corresponding to the plurality of flow channels respectively;
the second determining unit 204 is configured to determine product information delivery quality of the target flow channel in the field according to a comparison relationship between the point-to-point ratio of the target flow channel and the point-to-point ratio of the target stem channel.
Optionally, the acquiring unit is configured to:
determining conversion data of the released product information according to the data embedded point in the released product information; and/or the number of the groups of groups,
and acquiring conversion data of the released product information by releasing the product information client.
Optionally, the second determining unit is configured to:
calculating the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel;
If the ratio is greater than or equal to a preset first ratio, determining that the target flow channel is a high-quality channel for product information delivery in the field;
if the ratio is smaller than the preset first ratio and larger than the preset second ratio, determining that the target flow channel is a normal channel for product information delivery in the field;
and if the ratio is smaller than or equal to the second ratio, determining that the target flow channel is a non-healthy channel for product information delivery in the field.
Optionally, the apparatus further includes a third determining unit and an adjusting unit:
the third determining unit is used for determining charging coefficients of product information delivery according to the point-to-point ratios corresponding to the flow channels respectively;
the adjusting unit is used for adjusting the product information charging proportion of the plurality of flow channels in the field according to the charging coefficient.
Optionally, if the product information charging proportion is a charging proportion for the clicked number of the product information, the adjusting unit is specifically configured to:
and if the point-to-point ratio of the target flow channel is smaller than the charging coefficient, determining the charging proportion in the clicked quantity of the product information put in the target flow channel according to the difference degree of the point-to-point ratio of the target flow channel and the charging coefficient.
Optionally, the first determining unit is configured to:
and determining the flow channel with the largest point rotation ratio among the plurality of flow channels as a marker post channel.
According to the technical scheme, conversion data respectively realized by putting the product information in the same field in terms of a plurality of flow channels for putting the product information in the same field are obtained, the conversion data of one flow channel can accurately reflect the real effect of the flow channel after putting the product information, the point conversion ratio corresponding to the flow channels is calculated according to the conversion data, the converted ratio in the product information put in the flow channel can be intuitively reflected, and the point conversion ratio of the flow channel can quantitatively reflect the product information putting quality of the flow channel in the field. And selecting one flow channel from the plurality of flow channels as a marker post according to the point rotation ratio, and quantitatively determining the product information throwing quality of other flow channels in the field according to the comparison relation between the point rotation ratio of other flow channels and the point rotation ratio of the marker post channel, thereby improving the quality judgment accuracy and rationality of the flow channels.
Based on the foregoing provided method and apparatus for determining the quality of a flow channel, this embodiment provides a quality determining device for a flow channel, where the quality determining device for a flow channel may be a terminal device,
Fig. 3 is a block diagram of a terminal device 300 according to an exemplary embodiment. For example, the terminal device 300 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, or the like.
Referring to fig. 3, a terminal device 300 may include one or more of the following components: a processing component 302, a memory 304, a power supply component 306, a multimedia component 308, an audio component 310, an input/output (I/O) interface 312, a sensor component 314, and a communication component 316.
The processing component 302 generally controls overall operation of the terminal device 300, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 302 may include one or more processors 320 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component 302 can include one or more modules that facilitate interactions between the processing component 302 and other components. For example, the processing component 302 may include a multimedia module to facilitate interaction between the multimedia component 308 and the processing component 302.
The memory 304 is configured to store various types of data to support operations at the terminal device 300. Examples of such data include instructions for any application or method operating on the device 300, contact data, phonebook data, messages, pictures, videos, and the like. The memory 304 may be implemented by any type or combination of volatile or nonvolatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.
The power supply component 306 provides power to the various components of the terminal device 300. The power supply components 306 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 300.
The multimedia component 308 comprises a screen between the terminal device 300 and the user providing an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or slide action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 308 includes a front-facing camera and/or a rear-facing camera. The front camera and/or the rear camera may receive external multimedia data when the terminal device 300 is in an operation mode, such as a photographing mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.
The audio component 310 is configured to output and/or input audio signals. For example, the audio component 310 includes a Microphone (MIC) configured to receive external audio signals when the device 300 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may be further stored in the memory 304 or transmitted via the communication component 316. In some embodiments, audio component 310 further comprises a speaker for outputting audio signals.
The I/O interface 312 provides an interface between the processing component 302 and peripheral interface modules, which may be a keyboard, click wheel, buttons, etc. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.
The sensor assembly 314 includes one or more sensors for providing status assessment of various aspects of the terminal device 300. For example, the sensor assembly 314 may detect the on/off state of the terminal device 300, the relative positioning of the components, such as the display and keypad of the terminal device 300, the sensor assembly 314 may also detect the change in position of the terminal device 300 or a component of the terminal device 300, the presence or absence of user contact with the terminal device 300, the orientation or acceleration/deceleration of the terminal device 300, and the change in temperature of the terminal device 300. The sensor assembly 314 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. The sensor assembly 314 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 314 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 316 is configured to facilitate communication between the terminal device 300 and other devices, either wired or wireless. The terminal device 300 may access a wireless network based on a communication standard, such as WiFi,2G or 3G, or a combination thereof. In one exemplary embodiment, the communication component 316 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 316 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the terminal device 300 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic elements for executing the methods described above.
In an exemplary embodiment, a non-transitory computer readable storage medium is also provided, such as memory 304, including instructions executable by processor 320 of terminal device 300 to perform the above-described method. For example, the non-transitory computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.
A non-transitory computer readable storage medium, which when executed by a processor of a mobile terminal, causes the mobile terminal to perform a method of quality determination of a traffic channel, the method comprising:
obtaining conversion data of product information put in a plurality of flow channels; the product information relates to the same field;
calculating the corresponding point-to-point ratios of the flow channels according to the conversion data; for a target flow channel of the plurality of flow channels, determining a point-to-point ratio of the target flow channel according to the clicked quantity of the product information thrown in the target flow channel and conversion data realized by the product information thrown in the target flow channel;
determining a marker post channel from the plurality of flow channels according to the point-to-point ratios respectively corresponding to the plurality of flow channels;
and determining the product information throwing quality of the target flow channel in the field according to the comparison relation between the point rotation ratio of the target flow channel and the point rotation ratio of the marker post channel.
Fig. 4 is a schematic structural diagram of a server according to an embodiment of the present invention. The server 400 may vary considerably in configuration or performance and may include one or more central processing units (central processing units, CPU) 422 (e.g., one or more processors) and memory 432, one or more storage media 430 (e.g., one or more mass storage devices) storing applications 442 or data 444. Wherein memory 432 and storage medium 430 may be transitory or persistent storage. The program stored on the storage medium 430 may include one or more modules (not shown), each of which may include a series of instruction operations on a server. Still further, the central processor 422 may be configured to communicate with the storage medium 430 and execute a series of instruction operations in the storage medium 430 on the server 400.
The server 400 may also include one or more power supplies 426, one or more wired or wireless network interfaces 450, one or more input/output interfaces 458, one or more keyboards 456, and/or one or more operating systems 441, such as Windows ServerTM, mac OS XTM, unixTM, linuxTM, freeBSDTM, etc.
Those of ordinary skill in the art will appreciate that: all or part of the steps for implementing the above method embodiments may be implemented by hardware related to program instructions, where the above program may be stored in a computer readable storage medium, and when the program is executed, the program performs steps including the above method embodiments; and the aforementioned storage medium may be at least one of the following media: read-only memory (ROM), RAM, magnetic disk or optical disk, etc., which can store program codes.
It should be noted that, in the present specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment is mainly described in a different point from other embodiments. In particular, for the apparatus and system embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, with reference to the description of the method embodiments in part. The apparatus and system embodiments described above are merely illustrative, in which elements illustrated as separate elements may or may not be physically separate, and elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present invention without undue burden.
The foregoing is merely one specific embodiment of the present application, but the protection scope of the present application is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present application should be covered in the protection scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. The quality judging method of the flow channel is characterized by comprising the following steps:
obtaining conversion data of product information put in a plurality of flow channels; the product information relates to the same field;
calculating the corresponding point-to-point ratios of the flow channels according to the conversion data; for a target flow channel of the plurality of flow channels, determining a point-to-point ratio of the target flow channel according to the clicked quantity of the product information thrown in the target flow channel and conversion data realized by the product information thrown in the target flow channel;
determining a flow channel with the minimum cheating proportion in a set range of a point-to-rotation ratio variation amplitude value in a reference period in the plurality of flow channels as a marker post channel;
Determining the product information throwing quality of the target flow channel in the field according to the comparison relation between the point rotation ratio of the target flow channel and the point rotation ratio of the marker post channel;
averaging the point-to-point ratios corresponding to the flow channels except the marker post channel in the plurality of flow channels and the point-to-point ratios of the marker post channel to obtain a charging coefficient of product information delivery;
and aiming at the target flow channel, if the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel is smaller than the charging coefficient, according to the difference degree of the ratio and the charging coefficient, adjusting the charging proportion in the clicked quantity of the product information thrown in the target flow channel so as to avoid paying the cost for the cheating proportion in the clicked quantity of the product information thrown in the target flow channel.
2. The method of claim 1, wherein the obtaining the conversion data of the information of the products delivered by the plurality of flow channels comprises:
determining conversion data of the released product information according to the data embedded point in the released product information; and/or the number of the groups of groups,
And obtaining conversion data of the released product information through a product information client releasing the product information.
3. The method according to claim 1, wherein determining the product information delivery quality of the target flow channel in the field according to the comparison between the point-to-point ratio of the target flow channel and the point-to-point ratio of the stem channel comprises:
calculating the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel;
if the ratio is greater than or equal to a preset first ratio, determining that the target flow channel is a high-quality channel for product information delivery in the field;
if the ratio is smaller than the preset first ratio and larger than the preset second ratio, determining that the target flow channel is a normal channel for product information delivery in the field;
and if the ratio is smaller than or equal to the second ratio, determining that the target flow channel is a non-healthy channel for product information delivery in the field.
4. The device is characterized by comprising an acquisition unit, a calculation unit, a first determination unit, a second determination unit, a third determination unit and an adjustment unit:
The acquisition unit is used for acquiring conversion data of the information implementation of the products put in by the plurality of flow channels; the product information relates to the same field;
the calculating unit is used for calculating the point rotation ratios corresponding to the flow channels respectively according to the conversion data; for a target flow channel of the plurality of flow channels, determining a point-to-point ratio of the target flow channel according to the clicked quantity of the product information thrown in the target flow channel and conversion data realized by the product information thrown in the target flow channel;
the first determining unit is used for determining a flow channel with the minimum cheating proportion and a point rotation ratio variation amplitude value in a reference period in the plurality of flow channels within a set range as a marker post channel;
the second determining unit is used for determining the product information throwing quality of the target flow channel in the field according to the comparison relation between the point-to-point ratio of the target flow channel and the point-to-point ratio of the marker post channel;
the third determining unit is used for averaging the point rotation ratios corresponding to the flow channels except the marker post channel in the plurality of flow channels and the point rotation ratios of the marker post channel to obtain a charging coefficient for product information delivery;
The adjusting unit is configured to adjust, for the target flow channel, a charging proportion in the clicked quantity of the product information released by the target flow channel according to a degree of difference between the ratio and the charging coefficient if a ratio of a point-to-point ratio of the target flow channel to a point-to-point ratio of the target flow channel is smaller than the charging coefficient, so as to avoid payment of a fee for the cheating proportion in the clicked quantity of the product information released by the target flow channel.
5. The apparatus according to claim 4, wherein the second determining unit is configured to:
calculating the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel;
if the ratio is greater than or equal to a preset first ratio, determining that the target flow channel is a high-quality channel for product information delivery in the field;
if the ratio is smaller than the preset first ratio and larger than the preset second ratio, determining that the target flow channel is a normal channel for product information delivery in the field;
and if the ratio is smaller than or equal to the second ratio, determining that the target flow channel is a non-healthy channel for product information delivery in the field.
6. The apparatus of claim 4, wherein the acquisition unit is configured to:
determining conversion data of the released product information according to the data embedded point in the released product information; and/or the number of the groups of groups,
and obtaining conversion data of the released product information through a product information client releasing the product information.
7. A quality judgment device for a flow channel, comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by one or more processors, the one or more programs comprising instructions for:
obtaining conversion data of product information put in a plurality of flow channels; the product information relates to the same field;
calculating the corresponding point-to-point ratios of the flow channels according to the conversion data; for a target flow channel of the plurality of flow channels, determining a point-to-point ratio of the target flow channel according to the clicked quantity of the product information thrown in the target flow channel and conversion data realized by the product information thrown in the target flow channel;
Determining a flow channel with the minimum cheating proportion in a set range of a point-to-rotation ratio variation amplitude value in a reference period in the plurality of flow channels as a marker post channel;
determining the product information throwing quality of the target flow channel in the field according to the comparison relation between the point rotation ratio of the target flow channel and the point rotation ratio of the marker post channel;
averaging the point-to-point ratios corresponding to the flow channels except the marker post channel in the plurality of flow channels and the point-to-point ratios of the marker post channel to obtain a charging coefficient of product information delivery;
and aiming at the target flow channel, if the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel is smaller than the charging coefficient, according to the difference degree of the ratio and the charging coefficient, adjusting the charging proportion in the clicked quantity of the product information thrown in the target flow channel so as to avoid paying the cost for the cheating proportion in the clicked quantity of the product information thrown in the target flow channel.
8. The apparatus of claim 7, wherein the processor further executing the one or more programs comprises instructions for:
Determining conversion data of the released product information according to the data embedded point in the released product information; and/or the number of the groups of groups,
and obtaining conversion data of the released product information through a product information client releasing the product information.
9. The apparatus of claim 7, wherein the processor further executing the one or more programs comprises instructions for:
calculating the ratio of the point-to-point ratio of the target flow channel to the point-to-point ratio of the marker post channel;
if the ratio is greater than or equal to a preset first ratio, determining that the target flow channel is a high-quality channel for product information delivery in the field;
if the ratio is smaller than the preset first ratio and larger than the preset second ratio, determining that the target flow channel is a normal channel for product information delivery in the field;
and if the ratio is smaller than or equal to the second ratio, determining that the target flow channel is a non-healthy channel for product information delivery in the field.
10. A machine readable medium having instructions stored thereon, which when executed by one or more processors, cause an apparatus to perform the quality determination method of a flow channel as claimed in any one of claims 1 to 3.
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