CN102223568B - System and method for playing advertisement - Google Patents
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- 238000000034 method Methods 0.000 title claims abstract description 36
- 230000002452 interceptive effect Effects 0.000 claims description 20
- 238000011835 investigation Methods 0.000 claims description 9
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- 230000008569 process Effects 0.000 description 6
- 230000009286 beneficial effect Effects 0.000 description 2
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Abstract
The invention discloses a system and a method for playing advertisement. The system for playing the advertisement comprises a video/audio server, an additional information server, a multiplexer and an advertisement playing terminal, wherein the video/audio server is used for generating video data and audio data related to the advertisement; the additional information server is used for generating additional information data according to advertisement additional information related to the advertisement and advertisement playing control information; the multiplexer is used for generating an advertisement data stream according to the video data, the audio data and the additional information data; and the advertisement playing terminal is used for receiving mutual information aiming at the advertisement input by a user and extracting the video data, the audio data, the advertisement additional information data and the advertisement playing control information from the advertisement data stream and playing the video data, the audio data and the advertisement additional information according to the advertisement playing control information and the mutual information. By the system and the method, a video advertisement or an audio advertisement can be played, more information can be supplied to a user, the effective playing rate of the advertisement is improved, and the popularization of a playing terminal in a building is facilitated.
Description
Technical field
The invention belongs to the digital television techniques field, relate in particular to a kind of advertisement play system and method.
Background technology
Along with constantly popularizing of Digital Television, the user is also more and more higher to the requirement of digital television function.
In daily life, various advertisements are ubiquitous, the advertising market of China turns to the Focus marketing by masses marketing, and epoch of constantly being segmented of product and consumer, and the limitation of traditional media can't effectively have been distinguished the target audience group of product.
Be example with the building television advertising, building television advertising Play System is exactly the communications media towards the specific audience group, help the client to be sent among the real valuable consumer group by channel the most targetedly, fully reduce meaningless advertisement waste and marketing cost, support the growth of actual sales volume.
But building television advertising of the prior art, can only be passive according to the advertisement information play video or the audio advertisement that receive, and can't give user's more information, do not wish the advertisement seen in case play user in some these building, can cause then that the result is just the contrary, not only waste resource, also do not reach expected effect, no matter can't offer user's more information, be to user or advertiser, all is a kind of loss.
To sum up, how in displaying video or audio advertisement, offering user's more information, improve effective broadcast rate of advertisement, is one of direction of digital television techniques area research.
Summary of the invention
The object of the present invention is to provide a kind of set-top box playing system based on building and method, be intended in displaying video or audio advertisement, offer user's more information, improve effective broadcast rate of advertisement.
The present invention is achieved in that a kind of advertisement play system, and described advertisement play system comprises:
The video device is used for generating video and the voice data relevant with advertisement;
The additional information server, be used for generating additional information data according to the advertisement additional information relevant with described advertisement and advertisement Play Control information, wherein, described additional information data comprises the advertised event table for the reproduction time of the described advertisement of mark, the advertising message description list that is used for the advertisement available additional information of the described advertisement of mark, the advertising format data flow that is used for the exhibition method of the described advertisement additional information of mark, comprise the copy data flow for the literal additional information that described advertisement is described, comprise the advertisement image data stream for the picture additional information that described advertisement is described;
Multiplexer is used for according to described video and voice data and described additional information data generation ad data stream;
The advertisement playback terminal, be used for accepting the user and extract described video and voice data, described advertisement additional information and described advertisement Play Control information at the interactive information of described advertisement input and from described ad data stream, and play described video and voice data and described advertisement additional information according to described advertisement Play Control information and described interactive information, throw in specific advertisement for targetedly corresponding building.
Wherein, described advertisement additional information comprises for the picture additional information that described advertisement is described and literal additional information, the advertisement reproduction time information that described advertisement Play Control information comprises for the format descriptive information of the exhibition method of the described advertisement additional information of expression and is used for representing the reproduction time of described advertisement.
Wherein, described advertisement play system further comprises the additional information editor's front end for the described advertisement additional information of editor and described advertisement Play Control information.
Wherein, described advertisement play system further comprises the investigation server for the described interactive information of statistics.
Wherein, described investigation server further is sent to described additional information editor's front end with the interactive information of statistics.
The present invention is achieved in that a kind of advertisement broadcast method, said method comprising the steps of:
The video device generates video and the voice data relevant with advertisement;
The additional information server generates additional information data according to the advertisement additional information relevant with described advertisement and advertisement Play Control information, wherein, described additional information data comprises the advertised event table for the reproduction time of the described advertisement of mark, the advertising message description list that is used for the advertisement available additional information of the described advertisement of mark, the advertising format data flow that is used for the exhibition method of the described advertisement additional information of mark, comprise the copy data flow for the literal additional information that described advertisement is described, comprise the advertisement image data stream for the picture additional information that described advertisement is described;
Multiplexer is according to described video and voice data and described additional information data generation ad data stream;
The advertisement playback terminal is accepted the user and is extracted described video and voice data, described advertisement additional information and described advertisement Play Control information at the interactive information of described advertisement input and from described ad data stream, and play described video and voice data and described advertisement additional information according to described advertisement Play Control information and described interactive information, throw in specific advertisement for targetedly corresponding building.
Wherein, described advertisement additional information comprises for the picture additional information that described advertisement is described and literal additional information, the advertisement reproduction time information that described advertisement Play Control information comprises for the format descriptive information of the exhibition method of the described advertisement additional information of expression and is used for representing the reproduction time of described advertisement.
Wherein, before the step of additional information server according to the advertisement additional information relevant with described advertisement and advertisement Play Control information generation additional information data, described method is further comprising the steps of:
The described advertisement additional information of additional information editor's front-end edit and described advertisement Play Control information.
Among the present invention, by increasing by an additional information server, generate additional information data by the additional information server according to the advertisement additional information relevant with described advertisement and advertisement Play Control information, multiplexer is according to described video and voice data and described additional information data generation ad data stream, and ad data stream is sent to the advertisement playback terminal plays, obviously, the present invention can not only displaying video or audio advertisement, and can also offer user's more information, improve effective broadcast rate of advertisement, be beneficial to popularizing of building playback terminal.
Description of drawings
Fig. 1 is the structure chart of advertisement play system provided by the invention;
Fig. 2 is the flow chart of advertisement broadcast method provided by the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explaining the present invention, and be not used in restriction the present invention.
Fig. 1 shows the structure of advertisement play system provided by the invention.Described system comprises video device 11, additional information server 12, additional information editor's front end 13, multiplexer 14, advertisement playback terminal 15 and investigation server 16.
Wherein, video device 11 generates video and the voice data relevant with advertisement.
In specific implementation process, the additional information editor's front end 13 described advertisement additional information of editor and described advertisement Play Control information.
In the embodiment of the invention, advertisement playback terminal 15 is accepted the user at the interactive information of described advertisement input, the described interactive information of investigation server 16 statistics.
When the user finds own interested audio/video information, such as during advertisement, can further select by touch-screen according to the information on the video screen in the advertisement playback terminal 15, watch audio/video information.Advertisement playback terminal 15 receives user's operational order, and plays corresponding audio/video information according to described operational order.Record is carried out in the advertisement that 15 couples of users of advertisement playback terminal select to play, and forms interactive information, in order to add up audient's interest, and interactive information is sent to described investigation server 12.The interactive information that investigation server 12 bases receive is sent to information editing's front end 13.
Preferably, described advertisement additional information comprises for the picture additional information that described advertisement is described and literal additional information, the advertisement reproduction time information that described advertisement Play Control information comprises for the format descriptive information of the exhibition method of the described advertisement additional information of expression and is used for representing the reproduction time of described advertisement.
In specific implementation process, described additional information data comprises:
The advertised event table is for the reproduction time of the described advertisement of mark;
The advertising message description list is for the advertisement available additional information of the described advertisement of mark;
The advertising format data flow is used for adopting extend markup language (Extensible Markup Language, XML) exhibition method of the described advertisement additional information of mark;
The copy data flow, it comprises for the literal additional information that described advertisement is described;
Advertisement image data stream, it comprises for the picture additional information that described advertisement is described.
In specific implementation process, advertisement playback terminal 15 is passing through HTML agreement (HyperText Mark-up Language Components, HTC) after network receives the data flow that comprises ad data, resolve advertised event table and the information of the announcement description list of corresponding ad data; According to the information in the described data flow from Program Map Table (Program Map Table, parse in PMT) the literal additional information of each audio/video information and the identity code transmission package of audio/video information (Packet IDentifier, PID); Play described video and voice data according to the broadcast mode in the described ad data stream.
The present invention can bring how finer information for targetedly the user in the corresponding building, and the present invention is by statistics audient's interest, make advertisement putting person can understand the building television advertising operating position of different regions, so as to shoot the arrow at the target throw in specific advertisement at different clients.
Fig. 2 shows the flow process of advertisement broadcast method provided by the invention.
In step S201, the video device generates video and the voice data relevant with advertisement.
In step S202, the additional information server generates additional information data according to the advertisement additional information relevant with described advertisement and advertisement Play Control information.
In specific implementation process, the described advertisement additional information of additional information editor's front-end edit and described advertisement Play Control information.
In step S203, multiplexer is according to described video and voice data and described additional information data generation ad data stream.
In step S204, the advertisement playback terminal extracts described video and voice data, described advertisement additional information and described advertisement Play Control information from described ad data stream, and plays described video and voice data and described advertisement additional information according to described advertisement Play Control information.
Preferably, described advertisement additional information comprises for the picture additional information that described advertisement is described and literal additional information, the advertisement reproduction time information that described advertisement Play Control information comprises for the format descriptive information of the exhibition method of the described advertisement additional information of expression and is used for representing the reproduction time of described advertisement.
Wherein, described additional information data comprises:
The advertised event table is for the reproduction time of the described advertisement of mark;
The advertising message description list is for the advertisement available additional information of the described advertisement of mark;
The advertising format data flow is for the exhibition method of the described advertisement additional information of mark;
The copy data flow, it comprises for the literal additional information that described advertisement is described;
Advertisement image data stream, it comprises for the picture additional information that described advertisement is described.
In specific implementation process, described advertisement playback terminal is further accepted the user at the interactive information of described advertisement input, and the investigation server is added up described interactive information.And with the statistics interactive information be sent to described additional information editor's front end.
Among the present invention, by increasing by an additional information server, generate additional information data by the additional information server according to the advertisement additional information relevant with described advertisement and advertisement Play Control information, multiplexer is according to described video and voice data and described additional information data generation ad data stream, and ad data stream is sent to the advertisement playback terminal plays, obviously, the present invention can not only displaying video or audio advertisement, and can also offer user's more information, improve effective broadcast rate of advertisement, be beneficial to popularizing of building playback terminal.
The above only is preferred embodiment of the present invention, not in order to limiting the present invention, all any modifications of doing within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. an advertisement play system is characterized in that, described advertisement play system comprises:
The video device is used for generating video and the voice data relevant with advertisement;
The additional information server, be used for generating additional information data according to the advertisement additional information relevant with described advertisement and advertisement Play Control information, wherein, described additional information data comprises the advertised event table for the reproduction time of the described advertisement of mark, the advertising message description list that is used for the advertisement available additional information of the described advertisement of mark, the advertising format data flow that is used for the exhibition method of the described advertisement additional information of mark, comprise the copy data flow for the literal additional information that described advertisement is described, comprise the advertisement image data stream for the picture additional information that described advertisement is described;
Multiplexer is used for according to described video and voice data and described additional information data generation ad data stream;
The advertisement playback terminal, be used for accepting the user and extract described video and voice data, described advertisement additional information and described advertisement Play Control information at the interactive information of described advertisement input and from described ad data stream, and play described video and voice data and described advertisement additional information according to described advertisement Play Control information and described interactive information, throw in specific advertisement for targetedly corresponding building.
2. advertisement play system as claimed in claim 1, it is characterized in that, described advertisement additional information comprises for the picture additional information that described advertisement is described and literal additional information, the advertisement reproduction time information that described advertisement Play Control information comprises for the format descriptive information of the exhibition method of the described advertisement additional information of expression and is used for representing the reproduction time of described advertisement.
3. advertisement play system as claimed in claim 2 is characterized in that, described advertisement play system further comprises the additional information editor's front end for the described advertisement additional information of editor and described advertisement Play Control information.
4. advertisement play system as claimed in claim 1 is characterized in that, described advertisement play system further comprises the investigation server for the described interactive information of statistics.
5. advertisement play system as claimed in claim 4 is characterized in that, described investigation server further is sent to described additional information editor's front end with the interactive information of statistics.
6. an advertisement broadcast method is characterized in that, said method comprising the steps of:
The video device generates video and the voice data relevant with advertisement;
The additional information server generates additional information data according to the advertisement additional information relevant with described advertisement and advertisement Play Control information, wherein, described additional information data comprises the advertised event table for the reproduction time of the described advertisement of mark, the advertising message description list that is used for the advertisement available additional information of the described advertisement of mark, the advertising format data flow that is used for the exhibition method of the described advertisement additional information of mark, comprise the copy data flow for the literal additional information that described advertisement is described, comprise the advertisement image data stream for the picture additional information that described advertisement is described;
Multiplexer is according to described video and voice data and described additional information data generation ad data stream;
The advertisement playback terminal is accepted the user and is extracted described video and voice data, described advertisement additional information and described advertisement Play Control information at the interactive information of described advertisement input and from described ad data stream, and play described video and voice data and described advertisement additional information according to described advertisement Play Control information and described interactive information, throw in specific advertisement for targetedly corresponding building.
7. advertisement broadcast method as claimed in claim 6, it is characterized in that, described advertisement additional information comprises for the picture additional information that described advertisement is described and literal additional information, the advertisement reproduction time information that described advertisement Play Control information comprises for the format descriptive information of the exhibition method of the described advertisement additional information of expression and is used for representing the reproduction time of described advertisement.
8. advertisement broadcast method as claimed in claim 7, it is characterized in that, before the step of additional information server according to the advertisement additional information relevant with described advertisement and advertisement Play Control information generation additional information data, described method is further comprising the steps of:
The described advertisement additional information of additional information editor's front-end edit and described advertisement Play Control information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201110149494 CN102223568B (en) | 2011-06-03 | 2011-06-03 | System and method for playing advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201110149494 CN102223568B (en) | 2011-06-03 | 2011-06-03 | System and method for playing advertisement |
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| CN102223568A CN102223568A (en) | 2011-10-19 |
| CN102223568B true CN102223568B (en) | 2013-09-04 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN 201110149494 Expired - Fee Related CN102223568B (en) | 2011-06-03 | 2011-06-03 | System and method for playing advertisement |
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Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104700168B (en) | 2013-12-05 | 2019-04-19 | 腾讯科技（北京）有限公司 | Dispensing control method, device and the related system of network media information |
| CN105898398A (en) * | 2015-12-15 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement play method and device, advertising method and device and advertisement system |
| CN107025676B (en) * | 2016-01-25 | 2021-02-02 | 阿里巴巴集团控股有限公司 | Picture template, picture generation method and related device |
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