CN103051938A - Interactive advertising system and method of smart television based on android - Google Patents
Interactive advertising system and method of smart television based on android Download PDFInfo
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- CN103051938A CN103051938A CN 201210586625 CN201210586625A CN103051938A CN 103051938 A CN103051938 A CN 103051938A CN 201210586625 CN201210586625 CN 201210586625 CN 201210586625 A CN201210586625 A CN 201210586625A CN 103051938 A CN103051938 A CN 103051938A
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Abstract
The invention discloses an interactive advertising system and an interactive advertising method of a smart television based on android. The interactive advertising system comprises a smart television terminal, an advertising storage server and an advertising embedded server, wherein the smart television terminal is used for providing terminal display to a user, receiving an advertising order of the user, and sending the custom-made advertising information and the terminal identification information to the advertising storage server; the advertising storage server is used for receiving the custom-made advertising information and the terminal identification information, analyzing the advertising embedded server corresponding to the advertising information, and matching the advertising embedded server with the smart television terminal according to the terminal identification information; and the advertising embedded server is used for storing the embedded advertising service and inputting advertising information flow to the smart television terminal based on a matching relationship of the advertising storage server. The interactive advertising system and the interactive advertising method disclosed by the invention are implemented, so that an advertising effect is greatly improved by interactive-requesting advertisements, and the service experience of the user is also improved.
Description
Technical field
The present invention relates to the intelligent television technical field, be specifically related to a kind of intelligent television interactive advertisement system and method based on android.
Background technology
Digital Television flourish, the leading position that has progressively replaced simulated television in the past, now along with the popular of intelligent television and Intelligent set top box and development, and 3 net merge, the transformation and upgrade of network link, so that we can carry out carrying out of interactive service by intelligent television, such as VoD program request, video conference, TV online, shopping, government affair platform etc.Advertisement based on program request is an emerging interactive service, and it can carry out autonomous some advertisement according to user's interest and needs, and changes the situation that user in the past only has passive reception.
At present, advertiser on TV will be divided into two kinds, and a kind of is to intercut, and namely within certain time period, the TV programme that stops to play is broadcasted this advertisement specially; Be characterized in that advertisement takes whole picture; Another kind is to embed to broadcast, and broadcasts simultaneously advertisement in the time of television program transmission in certain regional area of TV, because advertising area is little, does not need to suspend and watches program, so this method more can not cause user's dislike than breaking for commercialsy.
Now, interactive advertisement does not have a kind of way of more feasible and standard to embedded type, and relatively approaching and having had a system for a long time is the system that adds station symbol and captions, i.e. station caption subtitle machine.The station caption subtitle machine embeds station symbol and captions in specific position, and this method can be as the prototype basis that embeds ad system.
The shortcoming of above-mentioned station caption subtitle machine is to lack the system of the perfect in shape and functions such as a cover advertisement is written into, plans, supervision; And its stage of still resting on the passive reception of simple, unidirectional user and watching, the characteristic that is difficult to bring into play the two-way interaction of intelligent television just means that also the user can not customize own interested advertisement, lacks interactive.
Summary of the invention
The present invention is that purpose provides a kind of intelligent television interactive advertisement system and method based on android, and it can be based on user's advertisement predetermined mechanisms, and the service of ad stream is provided to provide for the user by the advertisement embedded system advertisement mode that selection is preferred.
The embodiment of the invention provides a kind of intelligent television interactive advertisement system based on android, comprising:
Intelligent television terminal be used to the user to provide terminal to show, and it is customized to receive user advertising, and customized advertising message and terminal identification information is sent to the ad storage server;
The ad storage server receives customized advertising message and the terminal identification information of user, and resolves the corresponding advertisement embedded server of advertising message, and according to terminal identification information advertisement embedded server and Intelligent television terminal is complementary;
The advertisement embedded server is used for the service of storage embedded advertisements, and is Intelligent television terminal input advertising message stream based on the matching relationship of ad storage server.
Accordingly, the embodiment of the invention also provides a kind of method of the intelligent television interactive advertisement based on android, and described method comprises:
The ad storage server receives advertising message and the terminal identification information of customization;
The corresponding embedded server of ad storage server parses advertising message, and according to terminal identification information advertisement embedded server and intelligent terminal are complementary;
The advertisement embedded server flows to Intelligent television terminal input advertising message according to matching relationship after the match information of receiving the ad storage server;
The user is resolved and be shown to Intelligent television terminal with advertising message stream.
By implementing intelligent television interactive advertisement system and the method based on android provided by the invention, two-way interaction channel by present digital home, a kind of advertising service of interactive VOD is provided, the advertisement customize services that can advance fixed point according to user's interest and needs, so that the user no longer be simply can only passive reception advertisement, and no matter like; Also greatly promoted the effect of advertising through the advertisement of interactive VOD.Bring huge business opportunity for television operator and advertisement commercial city, also improved user's service experience.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, the below will do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art, apparently, accompanying drawing in the following describes only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the intelligent television interactive advertisement system structure chart based on android in the embodiment of the invention;
Fig. 2 is the intelligent television interactive advertisement method flow diagram based on android in the embodiment of the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making all other embodiment that obtain under the creative work prerequisite.
The embodiment of the invention provides a kind of intelligent television interactive advertisement system based on android, and specifically as shown in fig. 1, this system comprises:
Intelligent television terminal be used to the user to provide terminal to show, and it is customized to receive user advertising, and customized advertising message and terminal identification information is sent to the ad storage server;
The ad storage server receives customized advertising message and the terminal identification information of user, and resolves the corresponding advertisement embedded server of advertising message, and according to terminal identification information advertisement embedded server and Intelligent television terminal is complementary;
The advertisement embedded server is used for the service of storage embedded advertisements, and is Intelligent television terminal input advertising message stream based on the matching relationship of ad storage server.
Accordingly, Fig. 2 also shows the intelligent television interactive advertisement method flow diagram based on android in the embodiment of the invention, and the method may further comprise the steps:
S201: the ad storage server receives advertising message and the terminal identification information of customization;
S202: the corresponding embedded server of ad storage server parses advertising message, and according to terminal identification information advertisement embedded server and intelligent terminal are complementary;
S203: the advertisement embedded server flows to Intelligent television terminal input advertising message according to matching relationship after the match information of receiving the ad storage server;
S204: the user is resolved and be shown to Intelligent television terminal with advertising message stream.
To sum up, by implementing intelligent television interactive advertisement system and the method based on android provided by the invention, two-way interaction channel by present digital home, a kind of advertising service of interactive VOD is provided, the advertisement customize services that can advance fixed point according to user's interest and needs, so that the user no longer be simply can only passive reception advertisement, and no matter like; Also greatly promoted the effect of advertising through the advertisement of interactive VOD.Bring huge business opportunity for television operator and advertisement commercial city, also improved user's service experience.
One of ordinary skill in the art will appreciate that all or part of step in the whole bag of tricks of above-described embodiment is to come the relevant hardware of instruction finish by program, this program can be stored in the computer-readable recording medium, storage medium can comprise: read-only memory (ROM, Read Only Memory), random access memory (RAM, Random Access Memory), disk or CD etc.
More than intelligent television interactive advertisement system and method based on android that the embodiment of the invention is provided be described in detail, used specific case herein principle of the present invention and execution mode are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (2)
1. the intelligent television interactive advertisement system based on android is characterized in that, comprising:
Intelligent television terminal be used to the user to provide terminal to show, and it is customized to receive user advertising, and customized advertising message and terminal identification information is sent to the ad storage server;
The ad storage server receives customized advertising message and the terminal identification information of user, and resolves the corresponding advertisement embedded server of advertising message, and according to terminal identification information advertisement embedded server and Intelligent television terminal is complementary;
The advertisement embedded server is used for the service of storage embedded advertisements, and is Intelligent television terminal input advertising message stream based on the matching relationship of ad storage server.
2. the method based on the intelligent television interactive advertisement of android is characterized in that described method comprises: advertising message and the terminal identification information of ad storage server reception customization;
The corresponding embedded server of ad storage server parses advertising message, and according to terminal identification information advertisement embedded server and intelligent terminal are complementary;
The advertisement embedded server flows to Intelligent television terminal input advertising message according to matching relationship after the match information of receiving the ad storage server;
The user is resolved and be shown to Intelligent television terminal with advertising message stream.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201210586625 CN103051938A (en) | 2012-12-28 | 2012-12-28 | Interactive advertising system and method of smart television based on android |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201210586625 CN103051938A (en) | 2012-12-28 | 2012-12-28 | Interactive advertising system and method of smart television based on android |
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| CN103051938A true CN103051938A (en) | 2013-04-17 |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103546762A (en) * | 2013-10-30 | 2014-01-29 | 乐视致新电子科技（天津）有限公司 | Method and device for searching smart television resources |
| CN104159155A (en) * | 2014-08-29 | 2014-11-19 | 广州长嘉电子有限公司 | Method and system of advertisement filtering based on android television |
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2012
- 2012-12-28 CN CN 201210586625 patent/CN103051938A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103546762A (en) * | 2013-10-30 | 2014-01-29 | 乐视致新电子科技（天津）有限公司 | Method and device for searching smart television resources |
| CN104159155A (en) * | 2014-08-29 | 2014-11-19 | 广州长嘉电子有限公司 | Method and system of advertisement filtering based on android television |
| CN104159155B (en) * | 2014-08-29 | 2017-10-10 | 广州长嘉电子有限公司 | A kind of method and system of the advertisement filter based on Android television |
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Application publication date: 20130417 |