CN101656755B - Method and device for transmitting and broadcasting advertising programs - Google Patents
Method and device for transmitting and broadcasting advertising programs Download PDFInfo
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- CN101656755B CN101656755B CN200810214316.5A CN200810214316A CN101656755B CN 101656755 B CN101656755 B CN 101656755B CN 200810214316 A CN200810214316 A CN 200810214316A CN 101656755 B CN101656755 B CN 101656755B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
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Abstract
The invention provides a method and a device for transmitting and broadcasting advertising programs. The method mainly comprises the following steps: sending the contents of the advertising programs and an advertising service broadcast list in the extensible markup language (XML) format to a user terminal, enabling the user terminal to receive the advertising service broadcast list in the XML format and the contents of the advertising programs, which are sent by a server and controlling the broadcast of the advertising programs in accordance with the advertising service broadcast list in the XML format. The embodiment of the invention describes the broadcast list of the advertising programs by using the XML format and provides complete description for the information contained in the broadcast list of the advertising programs, thus improving the extending capability and universality of the broadcast list of the advertising programs and reinforcing the adaptability of the advertisement insertion scheme.
Description
Technical field
The present invention relates to multimedia technology field, particularly relate to method and the device of the transmission of a kind of advertising programme and broadcasting.
Background technology
Along with the maturation of various broadband technology, IP based network, 3G (G mobile Communication network, Thethird Generation Mobile Telecommunication) network and possess the DVB (digital video broadcasting of interaction capabilities, Digital Video Broadcast) the digital audio/video business of network obtains very large development, and the number of users of digital audio/video business is is progressively catching up with and surpassing traditional arrowband telecommunication service.Because digital signal has low cost replication capacity and almost real-time forward_speed, the communication network that can transmit digital audio/video business has the ad content transmission channel more outstanding than conventional plane media and production cost.
Along with IPTV (Internet Protocol Television, internet protocol Television), MTV (mobile TV, Mobile Television) and DTV (Digital Television, Digital Television) development of business, the advertising market of digital audio/video business is also ripe gradually.The types of adverstising that digital audio/video business provides are more and more abundanter, propose higher requirement to the description of ad content and the extensibility of control, and in addition, the form describe ad content and the opening of transportation protocol it is also proposed requirement.
A kind of method realizing advertisement insertion in digital audio/video business of the prior art is: use advertisement insertion system to realize advertisement insertion.This advertisement insertion system mainly comprises: server of gathering and editing, strategic server, broadcasting server and core database.The embody rule scene of this advertisement insertion system in digital video service as shown in Figure 1.
In above-mentioned advertisement insertion system, network in charge of gathering and editing receives the content of advertisement video, carry out editing and list processing (LISP), obtain with SMIL (synchronous multimedia integrate language, SMIL SynchronizedMultimedia Intergration Language) the advertising programme playlist of language description, this advertising programme playlist is saved in core database.Strategic server then goes out advertisement according to various broadcast calculation of parameter and broadcasts strategy, and the ad content that strategy may be used for selecting to need to carry out broadcasting is broadcasted in this advertisement.Strategy is broadcasted in the broadcasting server advertisement that strategically server calculates, the advertising programme needing to play is selected from the advertising programme playlist that core database is preserved, and obtain corresponding ad content, this ad content is sent to various program request and the broadcast system such as live, to play.
Realizing in process of the present invention, inventor finds the method realizing advertisement insertion in digital video service of the prior art, and at least there are the following problems:
Preservation and the transmission of above-mentioned advertising programme playlist adopt SMIL form, and have specificity, versatility is bad, and is difficult to expand.The advertising programme playlist using SMIL to describe, only can define the spot of advertisement in playing process based on time parameter method, limits the flexibility that strategy customization is broadcasted in advertisement.
Summary of the invention
The embodiment provides method and the device of the transmission of a kind of advertising programme and broadcasting, to solve the defect of advertising programme playlist in autgmentability and versatility that SMIL describes.
The method that advertising programme is play, comprising:
The advertising business playlist of the XML format that user terminal reception server sends and advertising programme content, described advertising business playlist comprises: multiple advertising programme, and each advertising programme comprises: advertising programme essential information, intercut attribute, play parameter, directed information;
Described user terminal filters described advertising programme playlist according to the type of its current business play, and obtains the advertising programme list that the described current business play can be intercutted; Described user terminal, according to the directed information carried in described advertising business playlist, filters the described advertising programme list intercutted, and obtains and can throw in the advertising programme list of described user terminal;
Described user terminal can be thrown in advertising programme content corresponding to the advertising programme list of described user terminal described in obtaining, and intercuts attribute and play parameter, play described advertising programme content according to what carry in described advertising business playlist.
The device that advertising programme is play, comprising:
Advertisement module, for advertising business playlist and the advertising programme content of the XML format of reception server transmission, described advertising business playlist comprises: multiple advertising programme, and each advertising programme comprises: advertising programme essential information, intercut attribute, play parameter, directed information;
Advertising programme playing module, for the advertising business playlist of the XML format received by described advertisement module and the type of the current business play of described user terminal, described advertising programme playlist is filtered, obtain the advertising programme list that the described current business play can be intercutted; According to the directed information carried in described advertising business playlist, the described advertising programme list intercutted is filtered, obtain and can throw in the advertising programme list of described user terminal;
Can throw in advertising programme content corresponding to the advertising programme list of described user terminal described in obtaining, intercut attribute and play parameter according to what carry in described advertising business playlist, described advertising programme content is play.
The technical scheme provided as can be seen from the embodiment of the invention described above, the embodiment of the present invention describes advertising programme playlist by using XML format, thus improve extended capability and the versatility of advertising programme playlist, enhance the adaptability of advertisement insertion scheme.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the embody rule scene schematic diagram of advertisement insertion system of the prior art in digital video service;
The process chart of a kind of advertisement broadcast method that Fig. 2 provides for the embodiment of the present invention;
The structural representation of advertising programme playlist described with XML language that Fig. 3 provides for the embodiment of the present invention;
The user terminal that Fig. 4 provides for the embodiment of the present invention carries out the corresponding flow chart processed according to advertising programme playlist to the ad content received;
The specific implementation structure chart of the device of a kind of advertising programme transmission that Fig. 5 provides for the embodiment of the present invention;
The specific implementation structure chart of the device that Fig. 6 plays for a kind of advertising programme that the embodiment of the present invention provides.
Embodiment
In embodiments of the present invention, server sends XML (Extensible MarkupLanguage to user terminal, extend markup language) the advertising business playlist of form, and advertising programme content, described advertising business playlist is used for user terminal and carries out Play Control to described advertising programme.
XML is a kind of language creating markup language, provides a general framework to carry out delineation information, thus makes information processing more unification.The DTD (DocumentType Definition, DTD) that XML allows developer to write oneself realizes the description to variety classes information, has good expandability.
User terminal, according to the type of its current business play and the advertising programme playlist received, is play the advertising programme content received.
Further, described described advertising programme is carried out that Play Control comprises content to advertising programme, intercuts opportunity, intercuts mode, at least one item in broadcast scope, charging way controls.
Further, described advertising business playlist comprises: multiple advertising programme, and each advertising programme comprises: advertising programme essential information, intercut attribute, play parameter, directed information and charge information.
Further, described advertising programme essential information comprises: advertising programme ID, advertising programme type, and described advertising programme type comprises: audio frequency, video, picture, text and applet.The play parameter of described advertising programme is different according to the type of advertising programme, described advertising programme to intercut attribute different according to the type of the business of bearing advertisement program.
For ease of the understanding to the embodiment of the present invention, be further explained explanation below in conjunction with accompanying drawing for several specific embodiment, and each embodiment does not form the restriction to the embodiment of the present invention.
The embodiment of the present invention still uses above-mentioned server of gathering and editing, strategic server, broadcasting server and core database to form advertisement insertion system, and the handling process of a kind of advertisement broadcast method that the embodiment of the present invention provides as shown in Figure 2, comprises following treatment step:
Step 21, strategic server send to broadcasting server the advertising programme playlist of XML format.
The content of the advertisement video received carries out editing and list processing (LISP) according to XML format by server of gathering and editing, and obtains the advertising programme playlist described with XML language, is saved in core database by this advertising programme playlist.
Above-mentioned with XML language describe advertising programme playlist structural representation as shown in Figure 3.As can be seen from Figure 3, comprise multiple advertising programme in an advertising programme playlist, an advertising programme must comprise: advertising programme essential information, intercuts attribute information, play parameter information.Can also comprise in each advertising programme: advertisement directed information, accounting-related information.
Advertising programme essential information in an above-mentioned advertising programme, intercut attribute information, play parameter information and accounting-related information and only have one group, and advertisement directed information can have many groups.
Described in the composition information of each advertising programme is defined as follows.
1, advertising programme essential information
Attribute definition is as follows:
2, attribute is intercutted
According to the difference of the type of the business of bearing advertisement program, the attribute that intercuts of advertising programme is also distinguished to some extent, is listed below respectively:
3, attribute is play
The play parameter of advertising programme is different according to the type of advertising programme, and following table lists the play parameter definition of all kinds of advertising programme:
4, directed information
The directed information that advertising programme is thrown in, an advertising programme can have multiple directed information.Attribute definition is as follows:
5, accounting-related information
Attribute definition is as follows:
The composition information XML of above-mentioned each advertising programme describes.
When needs carry out advertisement insertion on the subscriber terminal, strategic server obtains the advertising programme playlist in above-mentioned core database, and this advertising programme playlist is sent to broadcasting server.
Advertising programme playlist is sent to user terminal by step 22, broadcasting server, and carries out preparation and the broadcast of corresponding ad content according to advertising programme playlist.
Broadcasting server obtains the relevant information of advertising programme content assets file after receiving the advertising programme playlist that above-mentioned strategic server sends over from advertising programme playlist, and the transmission carrying out ad content prepares.
Broadcasting server is also by controlling relevant information to user terminal and send to user terminal in above-mentioned advertising programme playlist or advertising programme playlist.
Step 23, broadcasting server send ad content to user terminal, and user terminal carries out the process such as broadcasting according to above-mentioned advertising programme playlist to the ad content received.
Broadcasting server is according to the relevant information of the advertising programme content assets file of above-mentioned acquisition, and send corresponding ad content to user terminal, user terminal receives this ad content.
Then, relevant information is controlled to user terminal in the above-mentioned advertising programme playlist that user terminal sends over according to broadcasting server or advertising programme playlist, the ad content received is processed accordingly, realizes ad content broadcasting on the subscriber terminal.
Above-mentioned user terminal carries out the flow process of corresponding process as shown in Figure 4 according to advertising programme playlist to the ad content received, and comprises following treatment step:
Step 41, according to the current business play, obtain the type of service of bearing advertisement content.
According to the business play current on user terminal, obtain out the type of service of the above-mentioned ad content received of carrying.
If just at displaying video on user terminal, then the type of service carrying the above-mentioned ad content received is video class business; If just in audio plays on user terminal, then the type of service carrying the above-mentioned ad content received is audio class business; If user terminal is in EPG picture and text interface, then the type of service carrying the above-mentioned ad content received is EPG class business.
Step 42, according to the type of service of bearing advertisement content, advertising programme playlist to be filtered.
Each advertising programme in traversal advertising programme playlist, judge that whether the type of this advertising programme institute bearer service is consistent with the type of service of the bearing advertisement content of above-mentioned acquisition according to the essential information of advertising programme, if inconsistent, then this advertising programme does not process; If consistent, then this advertising programme needs process.
Through above-mentioned filter process, obtain the advertising programme playlist that the current business play of user terminal can be play.
Step 43, directed information according to advertising programme, filter further to advertising programme playlist.
According to the directed information of advertising programme, the advertising programme playlist that the current business play of above-mentioned user terminal can be play further is filtered, acquisition can be thrown in the advertising programme playlist of present terminal, and concrete filter process is as follows:
Travel through each advertising programme in the advertising programme playlist that the current business play of above-mentioned user terminal can be play, if " release time section " property value in the directed information of an advertising programme exists, then according to being somebody's turn to do " release time section " property value, judge whether present period allows to throw in this advertising programme, if do not allowed, then this advertising programme does not process; Otherwise, proceed subsequent filtration step.
If " target area of the input " property value in the directed information of above-mentioned advertising programme exists, then according to being somebody's turn to do " target area of input " property value, judge whether active user region is included in throw in target area, if do not comprised, then this advertising programme does not process; Otherwise, proceed subsequent filtration step.
If " throwing in target customers' expression formula " property value in the directed information of above-mentioned advertising programme exists, then according to the information of active user, run expression formula, obtain the result (Boolean) that expression formula is run, if result is "false", then represent that active user is not included in the target customers of advertisement putting, this advertising programme does not process; If result is "True", then represent that active user is included in target customers, proceeds subsequent filtration step.
If there is (user ID list) in " target customers " property value in the directed information of above-mentioned advertising programme, then according to being somebody's turn to do " target customers " property value, judge whether active user ID is included in target customers, if there is no, then this advertisement does not process; Otherwise then this advertising programme have passed the filtration according to directed information.
Through the filter process of the above-mentioned directed information according to advertising programme, obtain the advertising programme playlist can thrown in active user's terminal.
Step 44, intercut attribute according to advertising programme, process intercutting of every bar advertising programme successively.
Based on the above-mentioned advertising programme playlist can thrown in active user's terminal, process intercutting of every bar advertising programme in this advertising programme playlist successively.Because the attribute that intercuts of advertising programme is different for different bearer services, therefore classification process is as follows:
(1) if the type of service of bearing advertisement content is video class business, " inserted mode " according to intercutting in attribute carries out following process:
If A " inserted mode " attribute is " intercutting after blocking video " mode, then insert task (completing by timer) according to " insertion time point " setup of attribute advertisement.When advertisement insertion task is triggered execution, first suspends the current video broadcasted, then, carry out the broadcasting of advertising programme, after advertising programme close of transmission, continue to play the video suspended.
If B " inserted mode " attribute is " being superimposed upon on video pictures " mode, then insert task (completing by timer) according to " beginning and ending time " setup of attribute advertisement.Insert task when advertisement to be triggered execution, then create impression window according to " beginning and ending time ", " window size " and " the window's position " in this advertisement insertion attribute, in this window, carry out the broadcasting of advertising programme.Broadcasting terminates this window of rear closedown.
(2) if the type of service of bearing advertisement content is audio class bearer service, " inserted mode " according to intercutting in attribute carries out following process:
If A " inserted mode " attribute is " intercutting after blocking audio frequency " mode, then insert task (completing by timer) according to " insertion time point " setup of attribute advertisement.When advertisement insertion task is triggered execution, then first suspends the current audio frequency broadcasted, carry out the broadcasting of advertising programme, when after advertising programme close of transmission, continue to play the audio frequency suspended.
If B " inserted mode " attribute is " audio frequency is play while playing " mode, then insert task according to " beginning and ending time " setup of attribute advertisement.Insert task when advertisement to be triggered execution, then create impression window according to " beginning and ending time ", " window size " and " the window's position " in this advertisement insertion attribute, in this window, carry out advertising programme broadcasting.Broadcasting terminates this window of rear closedown.
(3) if the type of service of bearing advertisement content is EPG class bearer service, " exhibition method " attribute according to intercutting in attribute carries out following process:
If A " exhibition method " attribute is " superposition window is shown ", then according to " window size ", " the window's position " and " bandwagon effect " (transparent, covering), creates impression window, carry out advertising programme broadcasting by this impression window.Broadcasting terminates rear closedown impression window.
If B " exhibition method " attribute is " whole page presentation ", then according to " page link " attribute, is linked to the advertising display page, in this page, carries out the broadcasting of advertising programme.Broadcasting terminates this page of rear closedown.
Step 45, broadcasting attribute according to advertising programme, control the broadcasting carrying out advertising programme, and the charging report of generating advertisement program.
From advertising programme essential information, obtain the type of advertising programme, the broadcasting attribute of corresponding advertising programme can be obtained according to the difference of type, according to the broadcasting of this broadcasting property control advertising programme.Classification process is as follows:
(1) video class, obtains video program play parameter, uses play parameter request displaying video, control the single play duration to video according to time span from broadcasting attribute, realizes circulating rolling broadcast according to " broadcasting time " property control.Can realize to some stunt control action in playing process according to " trick play restriction " attribute, such as, not allow to carry out F.F. viewing to advertisement.
(2) audio class, obtains audio program play parameter from broadcasting attribute, and request audio plays, controls the single play duration to audio frequency according to " time span ", can realize circulating rolling broadcast according to " broadcasting time " attribute.Can realize to some stunt control action in playing process according to " trick play restriction " attribute, such as, not allow to carry out F.F. to advertisement.
(3) word class, word content is obtained from broadcasting attribute, realize modifying the displaying of word according to font information, Word message is controlled once at the duration of the stop of screen according to " single displaying duration ", limit the displaying number of times of word content according to " representing number of times ", determine the display mode of content in viewing area according to " displaying style ".
(4) picture category, obtains picture playing parameter from broadcasting attribute, and request picture is also shown, the single controlling picture according to " single displaying duration " shows duration, according to the displaying number of times of " representing number of times " property control picture.
(5) applet class, from playing the play parameter obtaining applet attribute, prepare running environment and perform applet, applet operation duration is once controlled by " single duration ", the execution number of times of advertisement applet is controlled by " execution number of times ", the situation that the circulation that can realize applet performs, such as repeated multiple times broadcast advertisement Flash.
Each advertising programme according to the accounting-related information (charging way, rate) of this advertising programme, forms the charging report of this advertising programme after playing and terminating.
In actual applications, can also improve the handling process shown in above-mentioned Fig. 4, directly the advertising programme playlist of XML format is directly sent to user terminal by strategic server, user terminal sends playing request according to advertising programme playlist to broadcasting server, the information of carrying advertisement business tine in this playing request.After broadcasting server receives this playing request, corresponding ad content is sent to user terminal, after user terminal receives the ad content that broadcasting server sends, according to intercutting the information such as attribute, play parameter in advertising programme playlist, the control carrying out advertising business is play.
One of ordinary skill in the art will appreciate that all or part of flow process realized in above-described embodiment method, that the hardware that can carry out instruction relevant by computer program has come, described program can be stored in a computer read/write memory medium, this program, when performing, can comprise the flow process of the embodiment as above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.
The embodiment of the present invention additionally provides the device of a kind of advertising programme transmission, and its specific implementation structure as shown in Figure 5, specifically can comprise:
Advertising business playlist constructing module 501, for constructing the advertising business playlist of XML format, described advertising business playlist is used for user terminal and carries out Play Control to advertising programme;
Advertising business playlist sending module 502, for sending the advertising business playlist of the XML format that described advertising business playlist constructing module constructs to user terminal, and advertising programme content.
Described device can be the broadcasting server in advertisement insertion system.
The embodiment of the present invention additionally provides the device that a kind of advertising programme is play, and its specific implementation structure as shown in Figure 6, specifically can comprise:
Advertisement module 601, for advertising business playlist and the advertising programme content of the XML format of reception server transmission;
Advertising programme playing module 602, for the advertising business playlist of the XML format received by described advertisement module, carries out Play Control to the advertising programme received by described advertisement module.
Described device can be fixing or mobile subscriber terminal.
In sum, the embodiment of the present invention describes advertising programme playlist by using XML format, thus improves extended capability and the versatility of advertising programme playlist, enhances the adaptability of advertisement insertion scheme.
Because XML format has obtained the extensive use of industry, what the embodiment of the present invention reduced advertisement insertion scheme realizes difficulty, and with the playlist interface unification more of perimeter systems, simplify and the docking of perimeter systems.
The embodiment of the present invention is by providing comparatively complete description to the information that advertising programme playlist comprises, advertisement insertion scheme is made to have more exploitativeness, reduce the implement general plan of advertisement insertion scheme, and enable user terminal realize multiple adline more easily according to this descriptor intercut business.
The above; be only the present invention's preferably embodiment, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; the change that can expect easily or replacement, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.
Claims (6)
1. a method for advertising programme broadcasting, is characterized in that, comprising:
The advertising business playlist of the XML format that user terminal reception server sends and advertising programme content, described advertising business playlist comprises: multiple advertising programme, and each advertising programme comprises: advertising programme essential information, intercut attribute, play parameter, directed information;
Described user terminal filters described advertising business playlist according to the type of its current business play, and obtains the advertising programme list that the described current business play can be intercutted; Described user terminal, according to the directed information carried in described advertising business playlist, filters the described advertising programme list intercutted, and obtains and can throw in the advertising programme list of described user terminal;
Described user terminal can be thrown in advertising programme content corresponding to the advertising programme list of described user terminal described in obtaining, and intercuts attribute and play parameter, play described advertising programme content according to what carry in described advertising business playlist.
2. the method for advertising programme transmission according to claim 1, it is characterized in that, described advertising programme essential information comprises: the type of the description of advertising programme ID, advertising programme type, advertising programme, advertiser, advertisement operators, bearer service, described advertising programme type comprises: audio frequency, video, picture, text and applet.
3. the method for advertising programme transmission according to claim 1, is characterized in that,
For video class bearer service, the described attribute that intercuts comprises: inserted mode, insertion time point, beginning and ending time, window size and the window's position, wherein when inserted mode is for intercutting after blocking video, insert time point attribute effective, when inserted mode is for being superimposed upon on video pictures, beginning and ending time, window size and the window's position attribute are effective;
Or
For audio class bearer service, the described attribute that intercuts comprises: inserted mode, insertion time point, beginning and ending time, window size and the window's position, wherein when inserted mode is for intercutting after blocking audio frequency, insert time point attribute effective, when inserted mode is broadcasting while audio frequency is play, beginning and ending time, window size and the window's position attribute are effective;
Or
For electronic program guide (EPG) class bearer service, the described attribute that intercuts comprises: exhibition method, window size, the window's position, bandwagon effect and page link, wherein when exhibition method is shown for superposition window, window size, the window's position, bandwagon effect attribute are effective, when exhibition method is whole page presentation, page link attribute is effective.
4. the method for advertising programme transmission according to claim 1, is characterized in that:
For audio class advertising programme, described play parameter comprises: audio file address, code check, coded format, transformat, trick play restriction, time span and broadcast number of times;
Or
For video class advertising programme, described play parameter comprises: video file address, code check, coded format, transformat, resolution, trick play restriction, playing duration and broadcast number of times;
Or
For picture category advertising programme, described play parameter comprises: picture file address, size, picture format, resolution, picture file size, single are shown duration, represented number of times;
Or
For word series advertisements program, described play parameter comprises: word content, single are shown duration, represented number of times, font information and displaying style;
Or
For applet class advertising programme, described play parameter comprises: application name, file address, application program byte number, single duration and execution number of times.
5. the method for advertising programme transmission according to claim 1, it is characterized in that, described directed information comprises: the target area of release time section, input, throw in target customers' expression formula and throw in target customers, and the condition of wherein throwing in target customers' expression formula comprises the sex of user, type, age bracket, occupation and at least one item in taking in.
6. a device for advertising programme broadcasting, is characterized in that, comprising:
Advertisement module, for advertising business playlist and the advertising programme content of the XML format of reception server transmission, described advertising business playlist comprises: multiple advertising programme, and each advertising programme comprises: advertising programme essential information, intercut attribute, play parameter, directed information;
Advertising programme playing module, for the advertising business playlist of the XML format received by described advertisement module and the type of the current business play of user terminal, described advertising business playlist is filtered, obtain the advertising programme list that the described current business play can be intercutted; According to the directed information carried in described advertising business playlist, the described advertising programme list intercutted is filtered, obtain and can throw in the advertising programme list of described user terminal;
Can throw in advertising programme content corresponding to the advertising programme list of described user terminal described in obtaining, intercut attribute and play parameter according to what carry in described advertising business playlist, described advertising programme content is play.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810214316.5A CN101656755B (en) | 2008-08-22 | 2008-08-22 | Method and device for transmitting and broadcasting advertising programs |
| PCT/CN2009/073357 WO2010020183A1 (en) | 2008-08-22 | 2009-08-19 | Method and device of transmission and play of advertisement programs |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810214316.5A CN101656755B (en) | 2008-08-22 | 2008-08-22 | Method and device for transmitting and broadcasting advertising programs |
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| CN101656755A CN101656755A (en) | 2010-02-24 |
| CN101656755B true CN101656755B (en) | 2015-07-08 |
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| CN200810214316.5A Active CN101656755B (en) | 2008-08-22 | 2008-08-22 | Method and device for transmitting and broadcasting advertising programs |
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| CN (1) | CN101656755B (en) |
| WO (1) | WO2010020183A1 (en) |
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| CN101656755A (en) | 2010-02-24 |
| WO2010020183A1 (en) | 2010-02-25 |
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