CA1275171C - Sticker to be stuck on an envelope or postcard - Google Patents

Sticker to be stuck on an envelope or postcard

Info

Publication number
CA1275171C
CA1275171C CA000479305A CA479305A CA1275171C CA 1275171 C CA1275171 C CA 1275171C CA 000479305 A CA000479305 A CA 000479305A CA 479305 A CA479305 A CA 479305A CA 1275171 C CA1275171 C CA 1275171C
Authority
CA
Canada
Prior art keywords
date
sticker
item
lottery
mail
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
CA000479305A
Other languages
French (fr)
Inventor
Kazuaki Fujita
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Application granted granted Critical
Publication of CA1275171C publication Critical patent/CA1275171C/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • BPERFORMING OPERATIONS; TRANSPORTING
    • B42BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42DBOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00Printed matter of special format or style not otherwise provided for
    • B42D15/02Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02Forms or constructions
    • G09F3/0288Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/10Advertising on or in specific articles, e.g. ashtrays, letter-boxes on paper articles, e.g. booklets, newspapers

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Credit Cards Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

ABSTRACT OF THE DISCLOSURE
Disclosed is a sticker which is adapted to be stuck on mail such as postcards, envelopes or direct-mail advertising. The sticker has columns in which a lottery number with a time limit and an advertisement are printed, so that a person who receives the mail with the sticker is given chances to win a premium by lottery.

Description

~.~7S~7:i The present Inven-tlon relates to a stlcker to be stuck on an envelope or a postcard and partlcularly a stlcl<er of the type descrlbed above on whlch an advertlsement and a lottery num-ber offerlng premlums or a prlze, etc., are prlnted.
When a dlrect mall Is sent from a sponsor to each cus-tomer In an attemPt to Inform hIm of an event, a bargaln sale, or the llke, or to Introduce hlm to new products, a lottery number may be prlnted on the mall In the expectatlon that the Informa--tlon or the Introductlon can be effectlvely Impressed on the cUs-tomer. The direct mall havlng a lottery number Is kept by the customer tlll the wlnnlng numbers are announced, so that a hlgh advertlsement effect Is achleved. Where the lottery numbers are announced In a hall, It can be expected that a lot of people wlll come t~ see the wlnnlng numbers. When the lottery number Is dlrectly prlnted on a postcard or an envelope by a sponsor, the number Is used only for the dlrect mall.

It Is a Japanese custom to send new year greetlng cards to relatlves or frlends. Greetlng carcis wlth lottery numbers whlch are Issued by the Postal Admlnlstratlon Mlnistry are sold.
Such greetlng cards are bought by people who want to send them to thelr relatlves or frlends. Those who recelved the cards wlll be able to win the premlums by lottery. The advertlsement can be effectlve when It Is prlnted on these greetlng cards, slnce they can be looked at at least four tlmes, that !s, at the tlme of buylng them, wrltlng on them, recelvlng them, and comparlng thelr numbers wlth the wlnnlng numbers. However, people must buy the greetlng cards and the utlllzatlon Is llmlted to new year greet-Ing cards only.

The present Inventlon provldes stlckers to be offeredto the publlc to be stuck on envelopes, postcards, dlrect mall, or the llke to provlde hlgh advertisement effects.
The Inventlon offers stlckers to the publlc such that , ~ , ~.~'75~7~

the producing cost thereof and premiums are charged by a sponsor who desires to distribute the stickers without cost, so that people who receive the stickers can stick them on any mail and send them to other people.

Thus according to the present invention there is provided a mail advertising device comprising a mail item which is adapted to be posted through t.he mail, a sticker body having a front and a back, pressure-sensitive adhesive on said back of said sticker body such that said sticker body is adhered onto said mail item by said pressure-sensitlve adhesive, said front of :I.U said stlcker having a first item printed with a lottery number, a second item printed with the date of issuance of the sticker, a third item printed with the date of expiration of the lottery, said date of expiration being a plurality of months after said date of issuance, a fourth item printed with the day of the month 1~ on which the lottery is performed such that a plurality of said days of the month on which the lottery is performed occurs between said date of issuance and said date of expiration, a fifth item printed with the name of sponsor offering a premium or prizes for the lottery, and a sixth item separate and distinct 2~ from said fifth item printed with an advertisement, whereby the lottery information on the first to fourth ltems enhances and prolongs the advertising effect of said advertisement on said sticker in that a plurality of monthly lotteries are performed with said sticker on the day of the month printed in the fourth 2~ item over a plurality of months between said date of issuance to said date of expiration.

The present invention also provides a method of advertising utilizing a mail item comprising the steps of 3~ printing a sti.cker with a first item represent representing a lottery number, printing said sticker with a second item representing the date of issuance of the sticker, printing the said sticker with a third ltem representing the date of expiration of the lottery determining said date of expiration to 3~

`I ~`' .

~ ~'75 be a plurality of months after said date of issuance, printin~
said sticker wlth a fourth item representing the day o~ the month on which the lottery is performed such that a plurality of said days of the month on which the lottery is performed occurs between said date of issuance and said date o~ expiration, printing said sticker with a fifth item representing the name of a sponsor offering premlums or prizes for the lottery r printing said sticker with a sixth item separate ~nd dlstinct ~rom said fifth item representing an advertisement, distributing said printed sticker free of charge to a sticker user, afflxing said sticker with a pressure sensitive adhesive onto sald mail item, Ju depositing said mail item into the postal system for delivery to an addressee, performing a plurality of lottery offerings ~or said sticker on the day of the month represented by said fourth item and which occurs between said date of issuance and said date of expiration, whereby the printed lottery information on the 1~ first to fourth items ~nhances and prolongs the advertising effect of said advertisement on said sticker in that a plurality of monthly lotteries are performed with said sticker on the same day of the month printed on said fourth item over a plurality of months between said date of issuance and said date of expiration.

The mail item is suitably a post card or mailing envelope.

The sticker according to this present invention is able 2~ to be stuck on a part of an envelope or a postcard and it has a column in which a lottery number with time limit and an advertisement message are printed.

In this invention, in addition to the above-mentioned 3~ column, the sticker has another column in which the term of valldity, the name of issuer, etc. are printed. A patron or a sponsor owes the cost for premiums and the cost required for issuing stickers, so that the sponsor distributes the stickers to their desired destinations without fee. The term of validlty is _ ~ _ ~,~ 75~L

determined to be long, for example, for one year or three years, etc., and the lottery is performed every month or every three months. In this way, a person who receives a mail with such a sticker looks at it when he receives and every time when the winning numbers are announced, so that the advertisement effect can be increased.
!i In a particular aspect thereof the present lnvention provides a mail advertising device comprising a mail item which is adapted to be posted through the mail, a sticker body having a front and a back, pressure-sensitive adhesive on said back of :I.U said sticker body such that said sticker body is adhered onto said mail item by said pressure-sensitive adhesive, said front of said sticker having a first item printed with a lottery number, a first item printed with a lottery number, a second item printed with the date of issuancP of the sticker, a third item printPd with the date of expiration of the lottery, said date of expiration being at least twelve months after said date of issuance, a fourth item printed with the day of the month on which the lottery is performed, a fifth item printed with the 2U name of sponsor offering a premium or prizes for the lottery, and a sixth item separate and distinct from said fifth item printed with an advertisement, whereby the lottery information on the first -to fourth items enhances and prolongs the advertising effect of said advertisement on said sticker in that at least four monthly lotteries are performed with said sticker on the same date of the month provided in the fourth item over the at least twelve month period between said date of issuance and said date of expiration.

The present lnvention also provldes a method of 3U advertising utilizing a mail ltem comprislng the steps of printing a stlcker with a first item representing a lottery number, printing said sticker with a second item representing the date of issuance of the sticker, printing sald sticker with a third ltem representing the date of expiration of the lottery, 3~ ~
- 3a -~ ~ ~5~

said date of ~xpiration being at least twelve months after said date of issuance, printing said sticker with a fourth item representing the day of the month on which the lottery is performed, printing said stlcker with a fifth item representing the name of a sponsor offering premium or prizes for the lottery, printing said sticker with a sixth item separate and distinct from said fifth item representing an advertisement, distributing said printed sticker free of charge to a sticker user, affixing said sticker with a pressure-sensitive adhesive onto said mail item, depositing said mail item onto the postal system for delivery to an addressee, performing at least four lottery u offerings for said sticker on the day of the month represented by said fourth item and which occurs between said date of lssuance and said date of expiration, whereby the printed lottery information on the first to fourth items enhances and prolongs the advertising effect of said advertisement on said sticker in that said at least four monthly lotteries are performed with said sticker on the same day of the month printed on said fourth ltem over the at least twelve month period between said date of issuance and said date of expiration.

The present invention will be further illustrated by way of the accompanying drawings in which:
.

Fig. l is a plan view of a preferred embodiment of a sticker according to the present invention; and 2~
Fig. 2 is a plan view showing the state where the sticker is stuck on a postcard.

Referring to the drawings, a preferred embodiment of the present invention will be described hereunder.

The sticker has such a size that it may be stuck on a part of a postcard or an envelope, and a pressure-sensitive adhesive agent ~not shown) is applied on the back of the sticker.
3~ ~
- 3b -.

~.~ 7 5~

On the upper surface of the sticker, in addition to a symbol mark 12 and a column 13 in which the name of issuer is printed, there are provided six columns 14 to l9, that is, a column for printing a lottery number 14, a column 15 for printing the date of issuance, a column 16 for printing the date of lottery, a column 17 for printing the term of validity, a column 18 for printing the name of the cooperating sponsor offering premiums or prizes, and a column l9 for printing an advertisement.

As shown in Fig. 2, the sticker ll has such a size that it may be stuck, for example, at a right-hand lower part of a :Iu postcard, so that the sticker can be used for a picture postcard or a printed postcard which informs persons of new goods or entertainment printed on the back of the postcard. The space at the upper portion of the sticker ll may be used for writing 3~
- 3c -comments, e-tc.

The stickers 11 are prepared in such a manner that the issuer whose name is printed in the column 13 collects a patron and/or a sponsor, prizes or premiums used for the lottery are prepared, and the name, address, telephone number o~ the sponsor and an advertisement are printed on the stickers 11. The stickers 11 are distributed without fee to customers, schools, welfare facilities, etc., in the location dlesignated by the sponsor~
those who have received sticker 11 stick the stickers on envelopes and/or postcards and mail the envelopes and/or postcards to their friends, relativles, or the like. when the sponsor is a maker or manufacturer he may distribute a large numbers of these stickers to his agents so that the agents may stick the stickers on direct-mail advertisements to be sent by the agents to their clients.

In the embodiments described above, the lottery is performed on the twenty third every month and the term of validity is set for three years from the date of issuance, the receiver of the mail with the sticker has thirty-six chances of winning and looks at the advertisement every time, so that a remarkable advertisement effect can be expected.

As described above, the sticker according to this invention has a remarkable advertisement effect and can make the util~ty value of a mail increase.

Claims (18)

1. A mail advertising device comprising a mail item which is adapted to be posted through the mail, a sticker body having a front and a back, pressure-sensitive adhesive on said back of said sticker body such that said sticker body is adhered onto said mail item by said pressure-sensitive adhesive, said front of said sticker having a first item printed with a lottery number, a second item printed with the date of issuance of the sticker, a third item printed with the date of expiration of the lottery, said date of expiration being a plurality of months after said date of issuance, a fourth item printed with the day of the month on which the lottery is performed such that a plurality of said days of the month on which the lottery is performed occurs between said date of issuance and said date of expiration, a fifth item printed with the name of sponsor offering a premium or prizes for the lottery, and a sixth item separate and distinct from said fifth item printed with an advertisement, whereby the lottery information on the first to fourth items enhances and prolongs the advertising effect of said advertisement on said sticker in that a plurality of monthly lotteries are performed with said sticker on the day of the month printed in the fourth item over a plurality of months between said date of issuance to said date of expiration.
2. A mail advertising device according to claim 1, wherein said plurality of months between said date of issuance and said date of expiration is at least twelve months.
3. A mail advertising device according to claim 1, wherein said plurality of months between said date of issuance and said date of expiration is at least twenty-four months.
4. A mail advertising device according to claim 1, wherein said plurality of months between said date of issuance and said date of expiration is at least thirty-six months.
5. A mail advertising device according to claim 2, wherein said plurality of days on which said lottery is performed comprises at least twelve days all on the same day of the month.
6. A mail advertising device according to claim 2, wherein said plurality of days on which said lottery is performed comprises at least four days all on the same day of the month.
7. A mail advertising device according to claim 1, 2, 3, ,4, 5, or 6, in which the mail item is a post card or mailing envelope.
8. A method of advertising utilizing a mail item comprising the steps of printing a sticker with a first item represent representing a lottery number, printing said sticker with a second item representing the date of issuance of the sticker, printing the said sticker with a third item representing the date of expiration of the lottery determining said date of expiration to be a plurality of months after said date of issuance, printing said sticker with a fourth item representing the day of the month on which the lottery is performed such that a plurality of said days of the month on which the lottery is performed occurs between said date of issuance and said date of expiration, printing said sticker with a fifth item representing the name of a sponsor offering premiums or prizes for the lottery, printing said sticker with a sixth item separate and distinct from said fifth item representing an advertisement, distributing said printed sticker free of charge to a sticker user, affixing said sticker with a pressure sensitive adhesive onto said mail item, depositing said mail item into the postal system for delivery to an addressee, performing a plurality of lottery offerings for said sticker on the day of the month represented by said fourth item and which occurs between said date of issuance and said date of expiration, whereby the printed lottery information on the first to fourth items enhances and prolongs the advertising effect of said advertisement on said sticker in that a plurality of monthly lotteries are performed with said sticker on the same day of the month printed on said fourth item over a plurality of months between said date of issuance and said date of expiration.
9. A method according to claim 8, wherein the time between said date of issuance and said date of expiration is at least twelve months.
10. A method according to claim 8, wherein the time between said date of issuance and said date of expiration is at least twenty-four months.
11. A method according to claim 8, wherein the time between said date of issuance and said date of expiration is at least thirty-six months.
12. A method according to claim 9, wherein said step of performing a plurality of lottery offerings comprises performing at least twelve of said lottery offerings.
13. A method according to claim 9, wherein said step of performing a plurality of lottery offerings comprises performing at least four of said lottery offerings.
14. A method according to claim 8, 9, 10, 11, 12 or 13 where the mail item is a post card or mailing envelope.
15. A mail advertising device comprising a mail item which is adapted to be posted through the mail, a sticker body having a front and a back, pressure-sensitive adhesive on said back of said sticker body such that said sticker body is adhered onto said mail item by said pressure-sensitive adhesive, said front of said sticker having a first item printed with a lottery number, a first item printed with a lottery number, a second item printed with the date of issuance of the sticker, a third item printed with the date of expiration of the lottery, said date of expiration being at least twelve months after said date of issuance, a fourth item printed with the day of the month on which the lottery is performed, a fifth item printed with the name of sponsor offering a premium or prizes for the lottery, and a sixth item separate and distinct from said fifth item printed with an advertisement, whereby the lottery information on the first to fourth items enhances and prolongs the advertising effect of said advertisement on said sticker in that at least four monthly lotteries are performed with said sticker on the same date of the month provided in the fourth item over the at least twelve month period between said date of issuance and said date of expiration.
16. A method of advertising utilizing a mail item comprising the steps of printing a sticker with a first item representing a lottery number, printing said sticker with a second item representing the date of issuance of the sticker, printing said sticker with a third item representing the date of expiration of the lottery, said date of expiration being at least twelve months after said date of issuance, printing said sticker with a fourth item representing the day of the month on which the lottery is performed, printing said sticker with a fifth item representing the name of a sponsor offering premium or prizes for the lottery, printing said sticker with a sixth item separate and distinct from said fifth item representing an advertisement, distributing said printed sticker free of charge to a sticker user, affixing said sticker with a pressure-sensitive adhesive onto said mail item, depositing said mail item onto the postal system for delivery to an addressee, performing at least four lottery offerings for said sticker on the day of the month represented by said fourth item and which occurs between said date of issuance and said date of expiration, whereby the printed lottery information on the first to fourth items enhances and prolongs the advertising effect of said advertisement on said sticker in that said at least four monthly lotteries are performed with said sticker on the same day of the month printed on said fourth item over the at least twelve month period between said date of issuance and said date of expiration.
17. A mail advertising device according to claim 15, in which the mail item is a post card or mailing envelope.
18. A method according to claim 16, where the mail item is a post card or mailing envelope.
CA000479305A 1984-10-29 1985-04-16 Sticker to be stuck on an envelope or postcard Expired - Lifetime CA1275171C (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP1984162338U JPS6226222Y2 (en) 1984-10-29 1984-10-29
JP59-162338 1984-10-29

Publications (1)

Publication Number Publication Date
CA1275171C true CA1275171C (en) 1990-10-16

Family

ID=15752653

Family Applications (1)

Application Number Title Priority Date Filing Date
CA000479305A Expired - Lifetime CA1275171C (en) 1984-10-29 1985-04-16 Sticker to be stuck on an envelope or postcard

Country Status (7)

Country Link
JP (1) JPS6226222Y2 (en)
KR (2) KR860003117A (en)
AU (1) AU4102385A (en)
CA (1) CA1275171C (en)
DE (1) DE3521104A1 (en)
FR (1) FR2572570B1 (en)
GB (1) GB8518752D0 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH063420Y2 (en) * 1985-04-01 1994-01-26 一昭 藤田 Advertising with lottery number
JPH0525913Y2 (en) * 1986-12-19 1993-06-30
DE9109346U1 (en) * 1991-07-29 1991-10-10 Wit, Ronald W. de, 6925 Eschelbronn letter
WO2000047424A1 (en) * 1999-02-13 2000-08-17 Kyu Jin Park Method for increasing ballot turnout and ballot paper and public opinion poll paper employed for the method

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
BE401613A (en) *
GB190222689A (en) * 1902-10-18 1903-07-02 Edward Middleton Improvements in or relating to Underwear.
GB1240167A (en) * 1967-08-23 1971-07-21 Monarch Marking Systems Inc Sheet of self adhesive labels
FR2410324A1 (en) * 1976-02-17 1979-06-22 Heduy Philippe Postage stamp displaying publicity material - has design which displays products, manufacturers name and postage rate
FR2410325A1 (en) * 1976-03-30 1979-06-22 Alquier Pierre Lottery or betting tickets having publicity or advertising section - has reserved free space for required material to be printed later
US4024656A (en) * 1976-04-19 1977-05-24 Barbara Farnsworth Greeting card calendar
GB2048817A (en) * 1979-04-28 1980-12-17 Walsall Security Printers Ltd Sheets of self-adhesive stamps, vouchers or the like

Also Published As

Publication number Publication date
GB8518752D0 (en) 1985-08-29
AU4102385A (en) 1986-05-08
JPS6226222Y2 (en) 1987-07-04
KR880002375Y1 (en) 1988-07-02
DE3521104A1 (en) 1986-04-30
FR2572570B1 (en) 1987-05-22
KR860003117A (en) 1986-05-19
JPS6177278U (en) 1986-05-23
FR2572570A1 (en) 1986-05-02

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