WO2021233245A1 - 提供商品对象信息的方法、装置及电子设备 - Google Patents
提供商品对象信息的方法、装置及电子设备 Download PDFInfo
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- WO2021233245A1 WO2021233245A1 PCT/CN2021/094095 CN2021094095W WO2021233245A1 WO 2021233245 A1 WO2021233245 A1 WO 2021233245A1 CN 2021094095 W CN2021094095 W CN 2021094095W WO 2021233245 A1 WO2021233245 A1 WO 2021233245A1
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Definitions
- This application relates to the technical field of commodity object information processing, in particular to methods, devices and electronic equipment for providing commodity object information.
- the commodity object information can usually be described in the form of pictures, text, video, etc.
- live broadcast technology is also introduced into the commodity object information service system in the prior art.
- Merchants or sellers can introduce commodity objects through live broadcast.
- the live broadcast presents the information dimension of the video. Richer, combined with the anchor’s explanation, allows consumers to form a certain interaction with the anchor, which can enable consumers to better integrate into the shopping scene.
- the interactive content mainly focuses on the interactive forms of marketing types such as comments and likes.
- commodity object information can be described in a variety of ways. However, how to provide the commodity object information to consumers more comprehensively and intuitively to help users make better shopping decisions. It is always the commodity object.
- the information service system is constantly pursuing and improving the goal.
- This application provides a method, device, and electronic equipment for providing commodity object information, which can provide the commodity object information to consumers in a more comprehensive and intuitive manner, so as to help users make better shopping decisions.
- a method for providing commodity object information including:
- the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attributes of the commodity object;
- the change process of the interactive content is provided according to the material, so as to display various attributes of the commodity object.
- a method for providing commodity object information including:
- the server saves the interactive content corresponding to the commodity object; the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attributes of the commodity object;
- the interactive content corresponding to the target interactive content identifier is provided to the viewer user client of the video content, so that the viewer user client provides the interactive content during the process of playing the video content, and responds to the interactive input by the user.
- the change process of the interactive content is provided according to the material.
- a method for providing commodity object information including:
- the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attributes of the commodity object;
- the target list item After the target list item is selected, it is submitted to the server, so that the server provides the interactive content associated with the target list item to the viewer user client of the target live broadcast session, and the viewer user client is playing the live broadcast
- the interactive content is provided in the process of content, and the change process of the interactive content is provided according to the material in the process of responding to the interactive operation information input by the user.
- a method for providing commodity object information including:
- the target list item After the target list item is selected, it is submitted to the server so that the server provides the interactive content associated with the target list item to the viewer user client of the current live broadcast session, and the viewer user client is playing the live broadcast
- the interactive content is provided in the process of content, and the change process of the interactive content is provided according to the material in the process of responding to the interactive operation information input by the user.
- a method for providing commodity object information including:
- the interactive content is generated according to the material associated with the commodity object, and the material is used to describe the attribute of the commodity object;
- the change process of the interactive content is provided according to the material, so as to display various attributes of the commodity object.
- a method for providing commodity object information including:
- the interactive content is generated according to the material associated with the commodity object, and the material is used to describe the attribute of the commodity object;
- the change process of the interactive content is provided according to the material, so as to display various attributes of the commodity object.
- a device for providing commodity object information including:
- the interactive content providing unit is used to provide interactive content during the playback of the video content associated with the commodity object, the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attributes of the commodity object ;
- the interactive response unit is configured to provide a change process of the interactive content according to the material in the process of responding to the interactive operation information input by the user, so as to display various attributes of the commodity object.
- a device for providing commodity object information, applied to the server includes:
- the interactive content storage unit is configured to store interactive content corresponding to the commodity object; the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attributes of the commodity object;
- a delivery request receiving unit configured to receive a request for delivering interactive content to the target video content, the request carrying associated target product object identification information and target interactive content identification information;
- the interactive content providing unit is configured to provide the interactive content corresponding to the target interactive content identifier to the viewer user client of the video content, so that the viewer user client provides the interactive content during the process of playing the video content, And in the process of responding to the interactive operation information input by the user, the change process of the interactive content is provided according to the material.
- a device for providing commodity object information including:
- the first operation option providing unit is configured to provide operation options for delivering interactive content according to the progress of the live broadcast during the live broadcast, the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the The attributes of the commodity object;
- the first commodity object identifier determining unit is configured to determine the target live broadcast session identifier and the target commodity object identifier after receiving the delivery operation request through the operation option;
- the first interactive content list display unit is configured to obtain and display an optional interactive content list according to the target product object identifier, and the list is used to identify the interactive content associated with the target product object that is submitted to the server in advance Information for display;
- the first selection result submission unit is configured to submit the target list item to the server after the target list item is selected, so that the server provides interactive content associated with the target list item to the audience user client of the target live session,
- the audience user client provides the interactive content during the process of playing live content, and provides the change process of the interactive content according to the material in the process of responding to the interactive operation information input by the user.
- a device for providing commodity object information including:
- the second operation option providing unit is configured to provide operation options for delivering interactive content to the current live broadcast session in the live broadcast interface of the host user client;
- the second commodity object identification determining unit is configured to determine the target commodity object identification after receiving the placing operation request through the operation option;
- the second interactive content list display unit is configured to obtain and display an optional interactive content list according to the target product object identifier, and the list is used to identify the interactive content associated with the target product object that is submitted to the server in advance Information for display;
- the second selection result submission unit is configured to submit the target list item to the server after the target list item is selected, so that the server provides the interactive content associated with the target list item to the viewer user client of the current live broadcast session,
- the audience user client provides the interactive content during the process of playing live content, and provides the change process of the interactive content according to the material in the process of responding to the interactive operation information input by the user.
- a device for providing commodity object information including:
- the operation option providing unit is used to provide operation options for initiating interaction in the target page associated with the commodity object
- the interactive content providing unit is configured to provide interactive content after receiving an interactive request through the operation option, the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attribute of the commodity object;
- the interactive channel providing unit is used to provide multiple interactive channels for inputting interactive operation information by selecting one of the interactive channels, wherein different interactive channels correspond to different interactive operation information input methods;
- the interactive response unit is configured to provide a change process of the interactive content according to the material in the process of responding to the interactive operation information input by the user, so as to display various attributes of the commodity object.
- a device for providing commodity object information including:
- the operation option providing unit is used to provide operation options for initiating interaction in the target page associated with the commodity object
- the interactive content providing unit is configured to provide interactive content after receiving an interactive request through the operation option, the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attribute of the commodity object;
- An interactive operation information receiving unit configured to receive interactive operation information input by way of air gestures
- the interactive response unit is configured to provide a change process of the interactive content according to the material in the process of responding to the interactive operation information input by the user, so as to display various attributes of the commodity object.
- interactive content can be provided in the process of introducing product object information through video.
- This interactive content is different from the likes, comments, and dialogue with anchors in the prior art, and is based on the association of product objects.
- This material is used to describe the specific attributes of the commodity object, which can specifically include the three-dimensional model, picture, video, etc. of the commodity object.
- the user can also interact with the specific interactive content.
- the user can input specific interactive operations.
- the interactive content can be sent following this interactive operation.
- the video content and interactive content of the commodity object are mutually complementary, and the user is provided with more comprehensive and richer detailed information of the commodity object, thereby better helping the user to make shopping decisions.
- a variety of specific interaction channels may also be provided for the user, so that the user can input specific interaction operation information in a variety of ways, including voice interaction, touch screen interaction, and the like.
- the basis of customization can be the characteristics of the material associated with the interactive theme in the display process.
- a more appropriate interactive channel can be selected for the specific interactive theme, making it easier for users to input
- specific space gestures can be designed according to the operation mode in the actual operation corresponding to the physical object of the commodity, so that the user can obtain an experience closer to the offline operation of the physical object in the interactive process.
- FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application.
- FIG. 2 is a flowchart of the first method provided by an embodiment of the present application.
- FIGS. 3-1 to 3-7 are schematic diagrams of interaction processes provided by embodiments of the present application.
- Figure 4 is a schematic diagram of a background configuration interface provided by an embodiment of the present application.
- FIGS. 5-1 to 5-3 are schematic diagrams of space gesture operations provided by embodiments of the present application.
- 6-1 to 6-3 are schematic diagrams of a multi-channel selection manner provided by an embodiment of the present application.
- FIGS. 7-1 to 7-3 are schematic diagrams of another multi-channel selection manner provided by an embodiment of the present application.
- FIG. 8 is a flowchart of a second method provided by an embodiment of the present application.
- FIG. 9 is a flowchart of a third method provided by an embodiment of the present application.
- FIG. 10 is a flowchart of a fourth method provided by an embodiment of the present application.
- FIG. 11 is a flowchart of a fifth method provided by an embodiment of the present application.
- FIG. 12 is a flowchart of a sixth method provided by an embodiment of the present application.
- FIG. 13 is a schematic diagram of a first device provided by an embodiment of the present application.
- FIG. 14 is a schematic diagram of a second device provided by an embodiment of the present application.
- FIG. 15 is a schematic diagram of a third device provided by an embodiment of the present application.
- FIG. 16 is a schematic diagram of a fourth device provided by an embodiment of the present application.
- FIG. 17 is a schematic diagram of a fifth device provided by an embodiment of the present application.
- FIG. 18 is a schematic diagram of a sixth device provided by an embodiment of the present application.
- FIG. 19 is a schematic diagram of an electronic device provided by an embodiment of the present application.
- the three-dimensional model of the commodity object in the interactive content can be rotated with the direction of the interactive instruction, so that the user can view the appearance details of the commodity object from other perspectives, and so on.
- the user can obtain more detailed information about the commodity object in an interactive manner.
- the video content and interactive content can complement each other, so that users can obtain more comprehensive and intuitive information about commodity objects.
- the interactive content can be specifically generated based on the material describing the attribute information of the commodity object in a certain dimension, and the same commodity object can correspond to the material in multiple dimensions, that is, the user can obtain the material in multiple dimensions.
- Interactive experience may include the interaction of multi-view or multi-size display of the appearance, or the interaction of displaying various states from the appearance to the internal structure or details, or it may also include the installation, manipulation process and/ Or the interaction of using effects for display, the interaction of the changing process of performance attributes, and so on.
- this application can also provide users with multiple interaction channels, so that users can input interactive operation information in multiple ways, including voice input channels and touch screen input channels.
- this application can also provide air gesture input channels That is, the user can input interactive operation information by making certain gestures without touching the screen, and so on.
- the embodiment of the present application may involve the server and the first client of the commodity object information service system, where the first client mainly refers to the provision of consumer users and buyers
- a client of a user such as a user, such a user is mainly an audience user who plays specific video content (for example, live content provided by the host user, etc.) through the first client.
- the server can deliver interactive content to specific video content during the video playback process, so that the viewer user can view the interactive content while watching the video content through the first client, and The specific interaction process is realized through the first client.
- the interactive content delivered in the specific video content can be delivered by the server according to preset rules, etc., or, in another way, for the live broadcast scene, it can also be delivered by the host or the specific The back-end manager of the broadcaster will deliver during the live broadcast.
- the anchor user conducts a live broadcast in his own physical store, etc., introduces the product objects in the store, and so on.
- the host user can determine whether to deliver interactive content, when to deliver it, what kind of interactive content to deliver, and so on during the live broadcast process.
- the specific live broadcast may also be a live broadcast of the release conference of the new product object.
- a back-end management client can also be provided, and the management client can be used to provide specific live broadcasts
- the operation options for posting interactive content in the live broadcast enable managers to put specific interactive content in the live broadcast at some key time points and so on according to the progress of the live broadcast.
- the first embodiment provides a method for providing commodity object information from the perspective of the first client.
- the method may specifically include:
- S201 Provide interactive content in the process of playing the video content associated with the commodity object, the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attributes of the commodity object;
- the specific video content may include live broadcast content, or may also be other pre-recorded video content, and so on.
- the specific live broadcast content may also include the content of the live broadcast, or the live broadcast content visited after the end of the live broadcast, and so on.
- FIG. 3-1 there can be multiple ways to provide interactive content during the playback of video content.
- take the live broadcast process as an example.
- an interactive interface may be created, and then the interactive content may be provided in the interactive interface.
- the window to which the live broadcast interface belongs can be reduced and displayed in the form of picture-in-picture on the interactive interface.
- FIG. 3-2 shows the change process of the interface after receiving the interaction request in a specific implementation manner.
- the overall screen window of the live broadcast can be reduced to the upper left corner first.
- the loading transition page appears.
- the live screen window can move diagonally from the upper left corner to the lower right corner, and the live screen shrinks during the movement.
- the live broadcast screen can be reduced to the lower right corner by default.
- the user can also drag the live broadcast window to a suitable position according to the viewing comfort, and so on.
- the user can perform real-time interactive experience on the three-dimensional product information in the interactive interface in combination with specific interactive operations while watching the live broadcast.
- the interactive content can be linked with the content described by the anchor in real time, thereby forming a relationship between the two Complement each other, users can obtain more comprehensive and rich information from it.
- the specific interactive content is also related to the mobile phone.
- the three-dimensional product information can default to the effect of 360 uniform rotation when the user does not click.
- the user can freely rotate the three-dimensional model of the commodity object 360 degrees through interactive methods such as touching the display screen in conjunction with the guidance of the host in the live broadcast.
- the touch screen interactive gestures are shown in Figure 3-3.
- a contraction gesture that changes the distance between the two ends of the finger touch on the display screen from long to short can realize the reduction of the three-dimensional model.
- the open gesture changes the distance between the two ends of the finger touch on the display screen from short to long, which can realize the magnification of the three-dimensional model.
- the presentation angle of the three-dimensional model can change in real time according to the different directions of the finger touch on the display screen.
- the presentation angle of the three-dimensional model can also change in real time according to the different directions of the finger touch on the display screen, including the bottom and top of the product.
- Another way of providing interactive content may be to directly provide the first area and the second area in the video playback interface, where the first area is used to play video content, and the second area is used to display the interactive content. That is to say, in practical applications, especially the live content related to the live broadcast of new product launches, there will usually be a relatively large blank area in the live interface. For example, in the case of vertical screen display, the live content may only be The upper part of the screen is displayed, and so on. Therefore, in specific implementation, specific interactive content can also be provided directly in a specific area of the current video playback interface.
- the user watching the live broadcast can directly interact with the commodity information described in the live broadcast directly in the current page of the live broadcast room.
- the user watching can see the 3D model of the mobile phone currently being told on the page of the live broadcast room, and the user can interact with the 3D model of the mobile phone.
- the 3D model can also show the effect of 360 uniform rotation by default when the user does not click.
- the user can combine the description and guidance of the host in the live broadcast to freely rotate the 3D product through the interactive mode of the touch screen, or, finger
- the gesture change of the distance between the two ends of the touch on the display screen can realize the reduction or enlargement of the three-dimensional product, and so on.
- the interactive content and the live content can be changed synchronously.
- the interactive content related to the attribute information in the corresponding dimension may be provided when the information of the commodity object in different dimensions is involved at different moments of the broadcast of the live content. That is, the content of the real-time interactive experience of 3D commodity information keeps pace with the live broadcast rhythm.
- the content described in the live broadcast can be synchronized with the three-dimensional product information that the user can experience in real time: if the color of the body of the "Icelandic Fantasy” is spoken in the live broadcast, the user It is the color of the product that can participate in the interactive experience. After introducing the colors of "Icelandic Fantasyland" in the live broadcast, and starting to talk about the second color matching "Dawn Orange", the information corresponding to the product will be revealed in the interactive content.
- the specific body parameters are mentioned in the live broadcast, the user can intuitively experience the relevant parameters of the body in the interactive content.
- the mobile phone screen is mentioned in the live broadcast, the user can experience the detailed selling point characteristics and related effects of the screen in the interactive content, and so on.
- the second method described above it is also possible to achieve real-time synchronization between the product content described in the live broadcast and the three-dimensional product information content that the user can experience.
- the thickness parameter of the mobile phone body in the live broadcast the user can participate in the interactive experience also the body parameter attribute information of the commodity object.
- the mobile phone screen is mentioned in the live broadcast, the user can experience the detailed selling point characteristics and related effects of the screen in the interactive content.
- the live content may also involve a variety of different commodity objects.
- interactive content related to the corresponding commodity objects can also be provided.
- Figure 3-7 when talking on a mobile phone in a live broadcast, the interactive content is also related to the mobile phone, and when the live broadcast content is switched to a computer or watch, the interactive content that the user can participate in the interactive experience is also corresponding Computer or watch related content, etc.
- the live broadcast process is strictly carried out according to a preset timeline, that is, which aspects of the content are determined at specific time points.
- the server can directly provide interactive content to specific audience user clients based on the information received in advance.
- the live broadcast process may not be carried out strictly according to the pre-defined timeline.
- the original plan was to introduce the color attributes for 5 minutes, and then the screen attributes will be introduced.
- the actual live broadcast process needs to be conducted with the audience. Interaction, etc., make the actual color introduction time extended to 8 minutes, and so on.
- the display time of the interactive content is predetermined, the interactive content may not be synchronized with the live content.
- the embodiment of the present application also provides an implementation solution for delivering interactive content during the live broadcast process.
- the live broadcast associated with the commodity object may specifically include a variety of situations, and the specific delivery plan may also be different according to different situations.
- a situation may be a daily live broadcast initiated by a merchant or a seller user as an anchor, for example, a merchant initiates a live broadcast in its own physical store.
- the anchor user can usually start a specific live broadcast event through the live broadcast function provided by the second client in mobile terminal devices such as mobile phones.
- the live broadcast user will introduce the details of the specific product object. , While collecting live images through the front camera of the terminal equipment.
- the live broadcast user can also interact with the audience user during the live broadcast, including answering questions raised by the audience user.
- the physical store is usually associated with a virtual store on a wired network, and consumer users can enter the live broadcast interface through the entrance provided on the homepage of the virtual store and other pages.
- operation options for delivering interactive content can be provided in the second client associated with the host user, so that the host user can determine whether to launch interactive content, when to launch, and what interactive content to launch during the live broadcast. ,and many more.
- materials related to the specific content can be submitted to the server for storage in advance.
- the ID of the current live broadcast session When selecting the release, the ID of the current live broadcast session, the identifier of the content, and other information are directly provided to the server, and the server can provide specific information to the server.
- the first client that watches the live broadcast provides specific content to be delivered, so that the first client can display.
- Another situation can be a live broadcast on the launch event of a new product object.
- the host may interact with the live audience. You will not directly watch the live broadcast, but relatively professional cameras and other equipment will collect the live broadcast signal and submit it to the server. Therefore, the host may have no time or can not perform operations such as placing interactive content.
- a back-end management client can also be provided.
- the management client can provide operation options for delivering interactive content to specific live broadcasts, so that managers can follow the progress of the live broadcast, etc., at some critical time Nodes and other places deliver specific interactive content to the live broadcast. In this way, as the live broadcast content is played, interactive content associated with the attributes of the commodity object in multiple dimensions can be gradually provided. Among them, the materials associated with the specific interactive content can also be submitted to the server for storage in advance.
- the client since the specific live broadcast is usually carried out in real time within a certain period of time, the client usually also provides an entrance to the live broadcast content, so that users who miss the live broadcast can also watch the live broadcast through playback. content.
- the embodiments of the present application can also provide interactive content during the playback of such replayed live content, so that the user can obtain more detailed information about the merchandise object through the interactive content while watching the replayed live content. Information.
- the specific interactive content is already in the known state at which time point, during the playback process, multiple interactive themes involved in the interactive content can also be displayed In this way, after the target interactive theme is selected, the playback progress can also be jumped to the time point in the live content corresponding to the target interactive theme for playback. In other words, the user may only be interested in some of the interactive themes.
- the specific interactive theme can be used as an anchor point, so that the user can click on the specific interactive theme while watching the playback. Jump the playback progress directly to the time point corresponding to the interactive theme for playback, and so on.
- a live broadcast is an introduction to a certain mobile phone.
- the interactive topics include appearance, screen parameters, camera performance, and so on. If a user is more interested in the camera performance, but does not care about the appearance, screen parameters, etc., the user can directly click on the topic of "Camera Performance" to display information about the appearance, screen parameters and other information in the replayed live video content. Skip the content, jump directly to the moment when the information in the "camera performance" dimension is introduced, and start playing from that moment. The user can perform specific interactive operations during the playback, and so on.
- the materials associated with various interactive content of the commodity objects can be pre-made by merchant users or seller users and submitted to the server for storage, or the physical objects of the commodity objects can be provided to the back-end staff of the server. Backstage staff make and submit materials.
- the server when the server is storing information, it may be stored in units of commodity objects, for example, it may be specifically stored as a correspondence between commodity object IDs and various materials.
- multiple interactive themes may be provided for the same commodity object (for example, it may be related to the specific displayed information dimensions, including appearance, performance, parameters, etc.), and each interactive theme may correspond to a set of materials.
- the information stored on the server can be as shown in Table 1 below:
- the server can determine the corresponding material and provide it to the first client corresponding to the audience user for displaying interactive content.
- the specific request interface can be as shown in Figure 4.
- the administrator user can select the specific product objects and interactive topics that need to be interacted according to the actual progress of the target live broadcast session, and submit it to the server Delivery request.
- the interactive portal can be displayed in the live interface of the first client, and the user can open the specific interactive interface (independent interactive interface or interactive area in the live interface) through the portal.
- the two-dimensional information (picture, video, audio, text, etc.) related to the commodity object can also interact with the user in real time in the live broadcast room.
- the two-dimensional information (picture, video, audio, text, etc.) related to the commodity object
- the user can interact with the information of these selling points in the live broadcast room by touching and dragging on the screen. Understand the various information of the product.
- the user can input specific interactive operations. Accordingly, the client can provide the change process of the interactive content according to specific materials, so as to display various attributes of the commodity object.
- the material associated with the commodity object includes: image material used for multi-view or multi-size display of the appearance of the commodity object; in this case, in the process of responding to the interactive operation information input by the user, the The multi-view or multi-size change process of the appearance of a commodity object.
- the three-dimensional model can be zoomed, rotated, etc., by means of touch screen operations, so that it can be viewed from a variety of perspectives and Get rich information about the product object under the size.
- the material associated with the commodity object may include: image material used to display various states of the commodity object from appearance to internal structure or details; at this time, in the process of responding to the interactive operation information input by the user , Provides the changing process of various states of the commodity object from appearance to internal structure or details.
- image material used to display various states of the commodity object from appearance to internal structure or details
- the user may not only need to care about its appearance, but also its internal structure, and through interactive content, the user can provide the user with the state change process of the commodity object from appearance to internal structure, and so on.
- the material associated with the commodity object may include: image material for displaying the installation, manipulation process, and/or use effect of the commodity object in the use state; at this time, in response to the interactive operation information input by the user In the process, the installation, manipulation process and/or use effect change process of the commodity object in the use state are provided according to the material.
- the material associated with the commodity object may also include: image material for displaying the change process of the performance attribute of the commodity object; at this time, in the process of responding to the interactive operation information input by the user, according to the The material provides the changing process of the performance attributes of the commodity object.
- the interactive operation information input by the user includes: interactive operation information used to simulate a person performing a specified action on the commodity object (for example, simulating a person performing operations such as opening the refrigerator door, sliding, and flipping) , Or, interactive operation information used to order the commodity object to perform a specified action (for example, order the refrigerator to pour ice cubes, or order the sweeping robot to start sweeping, etc.) and so on.
- the specific interaction mode that is, the mode for the user to input the interactive operation information
- different interactive themes may require different types of materials to generate corresponding interactive content.
- the types of specific materials may include three-dimensional models, two-dimensional pictures, videos, audios, texts, and so on.
- the input of interactive operation information is all performed through the same interactive channel, it may appear monotonous, and in addition, the advantages of each type of material may not be reflected.
- the advantage is that it can provide users with more realistic and three-dimensional visualization information, so that users can get an experience closer to seeing real objects offline.
- the user can only input interactive operation information through touch screen interaction, it may affect the user's acquisition of the above-mentioned experience.
- the embodiments of the present application can also provide users with multiple interactive channels at the same time, so as to input the interactive operation information through one of the interactive channels; wherein, different interactive channels correspond to different interactive channels.
- the interaction channel may include: a voice channel, a touch screen channel, etc., so that the user can input specific interactive operation information by inputting voice, or by clicking, sliding, and other operations performed through the touch screen.
- the embodiments of the present application can also provide users with new interactive channels, that is, channels for interactive operation input through air gestures.
- a control instruction can be generated by recognizing the gesture category of the space gesture to control the change process of the interactive content.
- the so-called air gesture refers to a technology in which the user can use simple gestures to control or interact with the device without touching the device. Its core technologies include gesture segmentation, gesture analysis and gesture recognition.
- the most critical aspect of gesture recognition includes the tracking of gesture actions and subsequent computer data processing.
- the capture of gesture actions can mainly be achieved through two methods: sensors and optical cameras.
- gestures and corresponding interaction instructions can be defined in advance, so that after the user makes a specific air gesture, the corresponding interaction instruction can be determined according to the definition, and the specific interactive content can be controlled to make corresponding The change.
- the gestures of the thumb and index finger from closing to opening can control the dynamic change process from the appearance of the three-dimensional product to the expansion of the internal details.
- the initial state of the hair straightener when it is closed can be displayed when no user interaction operation is received.
- an operation option to start the interaction can be provided, for example, the words "click to open gesture interaction" can be displayed, and so on.
- the user can perform specific space gestures. For example, as the thumb and index finger change from closed to open, the three-dimensional model gradually expands, showing the changing process of the splints on both sides of the hair straightener gradually opening. In this process, the details of each component inside the three-dimensional product can be fully expanded.
- the three-dimensional model of the commodity object can also be rotated through air gestures.
- the air gesture of the operation can be specifically defined as the angle change of the index finger.
- the three-dimensional model can be at the angle of the front view in the initial state.
- the angle of the three-dimensional model can be rotated at the same angle.
- the straightening rod follows the index finger to swing 30 degrees to the right, and the entire curling rod rotates 30 degrees to the right.
- the gesture change of the index finger angle three-dimensional products from different angles can be viewed in three dimensions. For example, as the index finger rotates 90 degrees to the left and then 45 degrees inward, the angle of view of the hair straightener also changes to rotate 90 degrees to the left and then 45 degrees forward, and so on.
- the air gesture can also be used to demonstrate the function of the commodity object.
- the definition of the specific air gesture can be related to the operational characteristics of the functional demonstration process of the specific commodity object.
- the specific product object is a hair straightener.
- the hair will change from curly to straight. process.
- the corresponding air gesture can be defined as: making a fist with five fingers and moving from top to bottom.
- a gesture interaction at the functional level of the product is formed in accordance with the specific effect diagram corresponding to the product.
- the hair straightener in the initial state before the function demonstration, the hair straightener is at the top of the screen, and the hair presents the initial effect without the hair straightener.
- the position of the product also moves from top to bottom, and the status of the target changes accordingly.
- the hair straightener moves down from the top position of the screen according to the movement of the five-finger clenched fist gesture, where the hair passes through the part covered by the hair straightener, and the corresponding hair straightening effect changes.
- the overall functional interaction is completed.
- the hair straightener moves to the bottom of the screen according to the five-finger fist gesture, where the hair passes through the part covered by the hair straightener, and the hair changes from the initial curly hair to straight hair.
- a graphic element corresponding to the air gesture may also be added to the interactive interface according to the received air gesture.
- the graphical element "hand" can be added to the position of the refrigerator door in the interactive interface, and it is shown that the "hand” is used to open the refrigerator door.
- the user needs to specify a pre-defined gesture in the air to achieve the specific interaction purpose, otherwise, if the gesture input by the user is an undefined gesture in the system, or a gesture that is not standardized enough, the system may not be able to recognize it, resulting in Unable to obtain interactive effects. Therefore, it is also possible to display the graphical elements in the interactive interface to prompt the execution mode of the air gesture and the corresponding control effect, so that the user can perform the specific air gesture according to the prompt information, thereby improving the efficiency of the interaction .
- the user can realize the interaction without touching the screen, the form is novel, and it is also more conducive for the user to obtain an experience similar to the actual offline operation.
- the specific space gestures used may be different. Therefore, the specific space gestures can also be adjusted in the interactive interface. How to input the empty gesture to guide the user to make the correct empty gesture.
- an operation option for selecting an interactive channel may be provided, so that the interactive operation information can be input through the selected interactive channel.
- a variety of optional interaction channels can be provided at 61 on the interactive interface, including gesture interaction, voice interaction, and touch-screen clicks.
- the user can select one of the interactive channels for interactive operation input. For example, in Figure 6-1, "Gesture Interaction" is selected, and the user can input specific interactive operation information through gestures in the air.
- if voice interaction is selected operation options such as "microphone” can also be provided, and the user can press and hold this option for voice input.
- operation options such as "microphone” can also be provided, and the user can press and hold this option for voice input.
- the input voice is "enlarge the refrigerator”
- the system recognizes the voice command sent by the user, translates the voice content into text information, and can also directly display the specific text command content on the interface.
- the text message of "enlarge refrigerator” is directly displayed on the interface.
- the system understands the intention of the user's instruction based on semantic understanding and forms the instruction execution, and executes the instruction according to the instruction, and responds to the original text content.
- the content of the reply can be directly displayed to the user on the interface, or through speech synthesis, the text generated by the system can be translated into audio, which is output to the user through the feedback of the smart phone and the specific command feedback is executed. For example: according to the user's "enlarge the refrigerator” instruction, the system will reply "OK, master", and feedback this text to the user in the form of text and audio, and at the same time realize the feedback effect that the three-dimensional model of the refrigerator is enlarged on the page .
- the user can input specific interactive operation information by performing operations such as tapping and sliding on the touch screen. Specifically, the user can view the change process of the food preservation effect at different times by interactively dragging the button left and right. Or, by tapping the screen interactively, check the storage capacity of the refrigerator. Or, through the interactive mode of multi-touch screen manipulation, the content of the product information to be viewed can be reduced and enlarged. Or, by swiping the screen left and right, up and down, to switch between multiple product pictures, and so on.
- the corresponding interaction themes may include appearance, space, lock, installation, touch, and so on.
- each interactive theme may correspond to attribute information in one dimension of the commodity object, and may correspond to a set of materials specifically used to describe the attribute information in the corresponding dimension.
- different interactive themes may correspond to different types of materials, and in addition, the specific interactive content changes in the interactive process may be different, so the respective suitable interactive channels may also be different. For example, for appearance-based interactive themes, it is more suitable to use gesture interaction channels, and for the topic of "space", because it is inconvenient to use gestures in the air to describe your needs, it is more suitable to use voice input .
- a suitable interaction channel can be determined according to the characteristics of the materials associated with various interaction topics in advance.
- the corresponding relationship between specific interaction topics and interaction channels can be pre-stored on the server.
- This correspondence information can be provided to the first client.
- multiple tabs can be provided, and each tab corresponds to a variety of different interactive themes, which is used to switch and display the interactive content corresponding to different interactive themes; after one of the tabs is selected , The interactive operation information can be received through the target interactive channel associated with the interactive theme corresponding to the tab.
- the tab is shown at 71.
- the gesture interaction channel can be opened by default, and the user can use Input interactive operation information via air gestures.
- the voice interaction channel can be automatically opened to provide voice input such as "microphone” Option, the user can press and hold the option for voice input, such as "open the refrigerator door", the refrigerator in the interactive content will show the process of opening the refrigerator door.
- the touch screen interaction channel can be enabled by default, and the user can enter specific interactive operations by clicking, sliding, etc. on the touch screen Information, etc.
- the embodiments of this application realize the integration of multi-channel interaction.
- Users can freely and dynamically recognize product information from various perspectives, so that they can understand the shape and function of each part of the product, and even let them through voice input or gesture operation.
- Produce interactive behaviors for products so that consumers can more accurately understand the characteristics and methods of use of products, and make shopping decisions with confidence.
- this multi-interaction channel solution also satisfies consumers' experience demands that they can use multiple interactive methods to perceive multi-dimensional product information, and the entire experience process is vivid, natural and interesting.
- the interactive design and application of product multi-dimensional information may greatly enhance the consumer's experience of purchasing products on the Internet platform, and significantly improve the usability, feasibility and competitiveness of the Internet platform.
- the interactive content provided during the playback of the video content can include a variety of interactive themes.
- a refrigerator it can include appearance, space, lock, installation, manipulation, etc. kind of interactive themes.
- different interactive themes may be provided with operation options (for example, like buttons, etc.) for expressing approval or preference, so as to agree to the user based on the interactive theme. Or like statistics. That is to say, in the embodiment of the present application, the user's preference for information in multiple different dimensions of the same commodity object can be separately counted, and then it can be judged which dimensions can become the main selling points, and so on.
- interactive content can be provided in the process of introducing product object information through video content.
- This interactive content is different from the likes, comments, and dialogues with the anchor in the prior art. It is based on The material associated with the commodity object is generated, and this kind of material is used to describe the specific attributes of the commodity object, and may specifically include the three-dimensional model, picture, video, etc. of the commodity object.
- the user can also interact with specific interactive content during the process of watching the video of the commodity object.
- the user can input specific interactive operations.
- the interactive content can be sent following this interactive operation.
- the video content and interactive content of the commodity object are mutually complementary, and the user is provided with more comprehensive and richer detailed information of the commodity object, thereby better helping the user to make shopping decisions.
- a variety of specific interaction channels may also be provided for the user, so that the user can input specific interaction operation information in a variety of ways, including voice interaction, touch screen interaction, and the like.
- the basis of customization can be the characteristics of the material associated with the interactive theme in the display process.
- a more appropriate interactive channel can be selected for the specific interactive theme, making it easier for users to input
- specific space gestures can be designed according to the operation mode in the actual operation corresponding to the physical object of the commodity, so that the user can obtain an experience closer to the offline operation of the physical object in the interactive process.
- the second embodiment corresponds to the first embodiment. From the perspective of the server, a method for providing commodity object information is provided. Referring to FIG. 8, the method may specifically include:
- the server saves the interactive content corresponding to the commodity object; the interactive content is generated according to the material associated with the commodity object, and the material is used to describe the attribute of the commodity object;
- S802 Receive a request for placing interactive content into target video content, where the request carries associated target product object identification information and target interactive content identification information;
- S803 Provide the interactive content corresponding to the target interactive content identifier to the viewer user client of the video content, so that the viewer user client provides the interactive content during the process of playing the video content, and responds to user input.
- the change process of the interactive content is provided according to the material.
- the video content may include live broadcast content.
- the live broadcast content includes live broadcast content of a release conference of a new product commodity object; in this case, a request for delivering interactive content to the target live broadcast session submitted by the management client can be specifically received.
- the live broadcast content includes live broadcast content for introducing the published commodity object; at this time, a request submitted by the host user client of the live broadcast content to deliver interactive content to the target live broadcast session may be received.
- the third embodiment also corresponds to the first embodiment. From the perspective of the management client shown in FIG. 1, a method for providing commodity object information is provided. Referring to FIG. 9, the method may specifically include:
- S901 Provide operation options for delivering interactive content according to the progress of the live broadcast during the live broadcast, the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attributes of the commodity object;
- S902 After receiving the delivery operation request through the operation option, determine the target live broadcast session identifier and the target commodity object identifier;
- S903 Obtain and display an optional interactive content list according to the target commodity object identifier, where the list is used to display the identification information of the interactive content associated with the target commodity object that is submitted to the server in advance;
- S904 After the target list item is selected, submit it to the server, so that the server provides the interactive content associated with the target list item to the audience user client of the target live broadcast session.
- the interactive content is provided during the process of playing live content, and the change process of the interactive content is provided according to the material in the process of responding to the interactive operation information input by the user.
- the fourth embodiment also corresponds to the first embodiment. From the perspective of the second client associated with the anchor user shown in FIG. 1, a method for providing commodity object information is provided. Referring to FIG. 10, the method may specifically include:
- S1001 Provide operation options for delivering interactive content to the current live broadcast session in the live broadcast interface of the host user client;
- S1003 Obtain and display an optional interactive content list according to the target commodity object identifier, where the list is used to display the identification information of the interactive content associated with the target commodity object that is submitted to the server in advance;
- S1004 After the target list item is selected, submit it to the server, so that the server provides the interactive content associated with the target list item to the viewer user client of the current live broadcast session, and the viewer user client is The interactive content is provided during the process of playing live content, and the change process of the interactive content is provided according to the material in the process of responding to the interactive operation information input by the user.
- the solutions of multiple interaction channels are introduced, and in actual applications, the solutions of multiple interaction channels can also be applied to other scenarios.
- similar interactive content can be provided in the product object's detail page or search result page.
- users can also be provided with multiple interactive channels, so that users can choose their favorite or convenient interactive channels for interactive operations. Information input.
- the fifth embodiment also provides a method for providing commodity object information.
- the method may specifically include:
- S1101 Provide an operation option for initiating interaction in the target page associated with the commodity object
- S1102 After receiving an interaction request through the operation option, provide interactive content, the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attribute of the commodity object;
- S1103 Provide multiple interactive channels for inputting interactive operation information by selecting one of the interactive channels, where different interactive channels correspond to different interactive operation information input methods;
- S1104 In the process of responding to the interactive operation information input by the user, a change process of the interactive content is provided according to the material, so as to display various attributes of the commodity object.
- the interaction channel includes: a channel for interactive operation input through an air gesture; at this time, a control instruction can also be generated by recognizing the gesture type of the air gesture to control the change process of the interactive content.
- the interactive channel may also include: a channel for interactive operation input by means of voice.
- the interactive channel may also include: a channel for interactive operation input by operating the touch screen of the terminal device.
- an operation option for selecting an interaction channel may also be provided, so that the interaction operation information can be input through the selected interaction channel.
- the interactive content may also include multiple sets of interactive content corresponding to multiple different interactive themes; in this case, multiple tabs may also be provided in the interactive interface, and each tab corresponds to multiple different interactive themes.
- the target page includes: a page corresponding to a live session related to the commodity object, or a detailed information page of the commodity object, or an information aggregation page containing the commodity object.
- the information aggregation page includes a search result page, a category page, a recommendation result page, an event venue page, a ranking information page, or a shop page.
- the space gesture solution is introduced, and in practical applications, the solution of interaction through the space gesture can also be applied to more other scenarios.
- interactive content can also be provided in the detail page of the commodity object, and for such interactive content, an air interaction channel can also be provided, so that the user can input specific interactive operation information through air gestures, and so on.
- the sixth embodiment provides a method for providing commodity object information, and the method may specifically include:
- S1201 Provide an operation option for initiating interaction in the target page associated with the commodity object
- S1202 After receiving an interaction request through the operation option, provide interactive content, the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attribute of the commodity object;
- S1203 Receive interactive operation information input by way of air gestures
- the air-space gesture includes: a gesture for zooming or rotating interactive content.
- the space gesture includes: a gesture used to view the function or effect of the associated commodity object during use.
- the space gesture may be defined according to the operation mode or movement mode of the commodity object during use.
- the target page includes: a page corresponding to a live session related to the commodity object, or a detailed information page of the commodity object, or an information aggregation page containing the commodity object; the information aggregation page Including search result page, category page, recommendation result page, event venue page, ranking information page, or shop page.
- the embodiments of this application may involve the use of user data.
- it can be in compliance with the applicable laws and regulations of the country (for example, the user expressly consents, the user is actually notified, etc.), Use user-specific personal data in the solutions described in this article to the extent permitted by applicable laws and regulations.
- this embodiment of the present application also provides a device for providing commodity object information.
- the device may include:
- the interactive content providing unit 1301 is configured to provide interactive content in the process of playing the video content associated with the commodity object.
- the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the content of the commodity object. Attributes;
- the interactive response unit 1302 is configured to provide a change process of the interactive content according to the material in the process of responding to the interactive operation information input by the user, so as to display various attributes of the commodity object.
- the interactive content providing unit may be specifically used for:
- An operation option for initiating an interaction is provided in the video playing interface; after receiving an operation request for initiating an interaction through the operation option, an interaction interface is created, and the interaction content is provided in the interaction interface.
- the device may also include:
- the picture-in-picture display unit is used to reduce the window to which the video playback interface belongs after the interactive interface is created, and display it on the upper layer of the interactive interface in the form of a picture-in-picture.
- the interactive content providing unit may be specifically used for:
- a first area and a second area are provided in the video play interface, the first area is used for playing video content, and the second area is used for displaying the interactive content.
- the video content includes live broadcast content.
- the interactive content changes synchronously with the live broadcast content.
- the interactive content providing unit may be specifically used for:
- the interactive content providing unit may be specifically used for:
- the live broadcast content includes replayed live broadcast content
- the device may also include:
- An interactive theme display unit for displaying multiple interactive themes involved in the interactive content
- the playback progress jumping unit is used to jump the playback progress to the time point corresponding to the target interaction theme in the live content for playback after the target interaction theme is selected.
- the live broadcast content includes live broadcast content of a press conference of a new product commodity object
- the interactive content providing unit may be specifically used for:
- the live broadcast content includes live broadcast content used to introduce published commodity objects
- the interactive content providing unit may be specifically used for:
- the material associated with the commodity object includes: image material used for multi-view or multi-size display of the appearance of the commodity object;
- the interactive response unit may be specifically used for:
- the material associated with the commodity object includes: image material used to display the commodity object in various states from appearance to internal structure or details;
- the interactive response unit may be specifically used for:
- the material associated with the commodity object includes: image material used to display the installation, manipulation process, and/or use effect of the commodity object in a use state;
- the interactive response unit may be specifically used for:
- the installation, manipulation process and/or use effect change process of the commodity object in the use state are provided according to the material.
- the material associated with the commodity object includes: image material for displaying the change process of the performance attribute of the commodity object;
- the interactive response unit may be specifically used for:
- the change process of the performance attribute of the commodity object is provided according to the material.
- the device may also include:
- the multi-channel providing unit is configured to provide multiple interactive channels to input the interactive operation information through one of the interactive channels; wherein, different interactive channels correspond to different interactive operation information input methods.
- the interaction channel includes: a channel for interactive operation input by means of air gestures;
- the device may also include:
- the control instruction generating unit is configured to generate a control instruction by identifying the gesture category of the air gesture, so as to control the change process of the interactive content.
- it can also include:
- the graphic element adding unit is configured to add a graphic element corresponding to the air gesture to the interactive interface according to the received air gesture.
- the prompt unit is used to prompt the execution mode of the air gesture and the corresponding control effect by displaying the graphic elements in the interactive interface.
- the interactive channel may also include: a channel for interactive operation input by means of voice.
- the interactive channel includes: a channel for interactive operation input by operating a touch screen of a terminal device.
- the device may also include:
- the channel selection option providing unit is configured to provide an operation option for selecting an interactive channel, so as to input the interactive operation information through the selected interactive channel.
- the device may also include:
- the tab providing unit is used to provide multiple tabs, each of which corresponds to a variety of different interactive themes, and is used to switch and display the interactive content corresponding to different interactive themes; among them, there is an association relationship between the interactive themes and the interactive channels , The association relationship is determined according to the interaction channel suitable for the material corresponding to the interaction theme;
- the interaction channel determination unit is configured to receive interaction operation information through the target interaction channel associated with the interaction theme corresponding to the tab after one of the tabs is selected.
- the interactive operation information input by the user includes: interactive operation information used to simulate a person performing a specified action on the commodity object, or interactive operation information used to command the commodity object to perform a specified action.
- the device may also include:
- the operation option providing unit is used to provide operation options for expressing approval or preference for different interactive themes during the interaction process, so that the user's approval or preference can be counted based on the interaction theme.
- the embodiment of the present application also provides a device for providing commodity object information.
- the device may include:
- the interactive content storage unit 1401 is configured to store interactive content corresponding to the commodity object; the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the attributes of the commodity object;
- the placing request receiving unit 1402 is configured to receive a request for placing interactive content into the target video content, the request carrying associated target product object identification information and target interactive content identification information;
- the interactive content providing unit 1403 is configured to provide the interactive content corresponding to the target interactive content identifier to the viewer user client of the video content, so that the viewer user client provides the interactive content during the process of playing the video content , And in the process of responding to the interactive operation information input by the user, the change process of the interactive content is provided according to the material.
- the video content includes live broadcast content.
- the live broadcast content includes live broadcast content of a press conference of a new product commodity object
- the delivery request receiving unit may be specifically configured to: receive a request for delivering interactive content to the target live broadcast session submitted by the management client.
- the live broadcast content includes live broadcast content used to introduce the published commodity object
- the delivery request receiving unit may be specifically configured to receive a request for delivering interactive content to the target live broadcast session submitted by the host user client of the live broadcast content.
- the embodiment of the present application also provides a device for providing commodity object information.
- the device may include:
- the first operation option providing unit 1501 is configured to provide operation options for delivering interactive content according to the progress of the live broadcast during the live broadcast.
- the interactive content is generated based on the material associated with the commodity object, and the material is used to describe the State the attributes of the commodity object;
- the first commodity object identifier determining unit 1502 is configured to determine the target live broadcast session identifier and the target commodity object identifier after receiving the placing operation request through the operation option;
- the first interactive content list display unit 1503 is configured to obtain and display an optional interactive content list according to the target commodity object identifier. Identification information for display;
- the first selection result submission unit 1504 is configured to submit the target list item to the server after the target list item is selected, so that the server provides the interactive content associated with the target list item to the audience user client of the target live session
- the audience user client provides the interactive content during the process of playing the live content, and provides the change process of the interactive content according to the material in the process of responding to the interactive operation information input by the user.
- the embodiment of the present application also provides a device for providing commodity object information.
- the device may include:
- the second operation option providing unit 1601 is configured to provide operation options for delivering interactive content to the current live broadcast session in the live broadcast interface of the host user client;
- the second commodity object identifier determining unit 1602 is configured to determine the target commodity object identifier after receiving the placing operation request through the operation option;
- the second interactive content list display unit 1603 is configured to obtain and display an optional interactive content list according to the target commodity object identifier. Identification information for display;
- the second selection result submission unit 1604 is configured to submit the target list item to the server after the target list item is selected, so that the server provides interactive content associated with the target list item to the viewer user client of the current live broadcast session
- the audience user client provides the interactive content during the process of playing the live content, and provides the change process of the interactive content according to the material in the process of responding to the interactive operation information input by the user.
- this embodiment of the present application also provides a device for providing commodity object information.
- the device may include:
- the operation option providing unit 1701 is configured to provide operation options for initiating interaction in the target page associated with the commodity object
- the interactive content providing unit 1702 is configured to provide interactive content after receiving an interactive request through the operation option, the interactive content being generated based on the material associated with the commodity object, and the material is used to describe the attributes of the commodity object;
- the interactive channel providing unit 1703 is configured to provide multiple interactive channels for inputting interactive operation information by selecting one of the interactive channels, where different interactive channels correspond to different interactive operation information input methods;
- the interactive response unit 1704 is configured to provide a change process of the interactive content according to the material in the process of responding to the interactive operation information input by the user, so as to display various attributes of the commodity object.
- the material includes multiple different types, and the types include three-dimensional models, two-dimensional pictures, videos, audios, or texts.
- the interaction channel includes: a channel for interactive operation input by means of air gestures;
- the device may also include:
- the control instruction generating unit is configured to generate a control instruction by identifying the gesture category of the air gesture, so as to control the change process of the interactive content.
- the interactive channel may also include: a channel for interactive operation input by means of voice.
- the interactive channel includes: a channel for interactive operation input by operating a touch screen of a terminal device.
- the device may also include:
- the channel selection option providing unit is configured to provide an operation option for selecting an interactive channel, so as to input the interactive operation information through the selected interactive channel.
- the device may also include:
- the tab providing unit is used to provide multiple tabs, each of which corresponds to a variety of different interactive themes, and is used to switch and display the interactive content corresponding to different interactive themes; among them, there is an association relationship between the interactive themes and the interactive channels , The association relationship is determined according to the interaction channel suitable for the material corresponding to the interaction theme;
- the interaction channel determination unit is configured to receive interaction operation information through the target interaction channel associated with the interaction theme corresponding to the tab after one of the tabs is selected.
- the target page includes: a page corresponding to a live session related to the commodity object, or a detailed information page of the commodity object, or an information aggregation page containing the commodity object; the information aggregation page includes Search result page, category page, recommendation result page, event venue page, ranking information page, or shop page.
- this embodiment of the present application also provides a device for providing commodity object information.
- the device may include:
- the operation option providing unit 1801 is configured to provide operation options for initiating interaction in the target page associated with the commodity object
- the interactive content providing unit 1802 is configured to provide interactive content after receiving an interactive request through the operation option, the interactive content being generated based on the material associated with the commodity object, and the material is used to describe the attributes of the commodity object;
- the interactive operation information receiving unit 1803 is configured to receive interactive operation information input by way of air gestures
- the interactive response unit 1804 is configured to provide a change process of the interactive content according to the material in the process of responding to the interactive operation information input by the user, so as to display various attributes of the commodity object.
- the air-space gesture includes: a gesture for zooming or rotating interactive content.
- the space gesture includes: a gesture used to view the function or effect of the associated commodity object during use.
- the space gesture is defined according to the operation mode or movement mode of the commodity object during use.
- the target page includes: a page corresponding to a live session related to the commodity object, or a detailed information page of the commodity object, or an information aggregation page containing the commodity object; the information aggregation page includes Search result page, category page, recommendation result page, event venue page, ranking information page, or shop page.
- embodiments of the present application also provide a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, the steps of the method described in any one of the foregoing method embodiments are implemented.
- an electronic device including:
- One or more processors are One or more processors.
- a memory associated with the one or more processors where the memory is used to store program instructions that, when read and executed by the one or more processors, execute any one of the foregoing method embodiments The steps of the described method.
- FIG. 19 exemplarily shows the architecture of an electronic device.
- the device 1900 can be a mobile phone, a computer, a digital broadcasting terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, or a personal digital assistant. , Aircraft, etc.
- the device 1900 may include one or more of the following components: a processing component 1902, a memory 1904, a power supply component 1906, a multimedia component 1908, an audio component 1910, an input/output (I/O) interface 1912, a sensor component 1914, And the communication component 1916.
- the processing component 1902 generally controls the overall operations of the device 1900, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations.
- the processing element 1902 may include one or more processors 1920 to execute instructions to complete all or part of the steps of the method provided by the technical solution of the present disclosure.
- the processing component 1902 may include one or more modules to facilitate the interaction between the processing component 1902 and other components.
- the processing component 1902 may include a multimedia module to facilitate the interaction between the multimedia component 1908 and the processing component 1902.
- the memory 1904 is configured to store various types of data to support operations in the device 1900. Examples of such data include instructions for any application or method operating on the device 1900, contact data, phone book data, messages, pictures, videos, etc.
- the memory 1904 can be implemented by any type of volatile or non-volatile storage devices or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic Disk or Optical Disk.
- SRAM static random access memory
- EEPROM electrically erasable programmable read-only memory
- EPROM erasable Programmable Read Only Memory
- PROM Programmable Read Only Memory
- ROM Read Only Memory
- Magnetic Memory Flash Memory
- Magnetic Disk Magnetic Disk or Optical Disk.
- the power supply component 1906 provides power to various components of the device 1900.
- the power supply component 1906 may include a power management system, one or more power supplies, and other components associated with the generation, management, and distribution of power for the device 1900.
- the multimedia component 1908 includes a screen that provides an output interface between the device 1900 and the user.
- the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from the user.
- the touch panel includes one or more touch sensors to sense touch, sliding, and gestures on the touch panel. The touch sensor can not only sense the boundary of the touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
- the multimedia component 1908 includes a front camera and/or a rear camera. When the device 1900 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera can receive external multimedia data. Each front camera and rear camera can be a fixed optical lens system or have focal length and optical zoom capabilities.
- the audio component 1910 is configured to output and/or input audio signals.
- the audio component 1910 includes a microphone (MIC).
- the microphone When the device 1900 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode, the microphone is configured to receive external audio signals.
- the received audio signal may be further stored in the memory 1904 or transmitted via the communication component 1916.
- the audio component 1910 further includes a speaker for outputting audio signals.
- the I/O interface 1912 provides an interface between the processing component 1902 and a peripheral interface module.
- the above-mentioned peripheral interface module may be a keyboard, a click wheel, a button, and the like. These buttons may include, but are not limited to: home button, volume button, start button, and lock button.
- the sensor component 1914 includes one or more sensors for providing the device 1900 with various aspects of status assessment.
- the sensor component 1914 can detect the on/off status of the device 1900 and the relative positioning of the components.
- the component is the display and the keypad of the device 1900.
- the sensor component 1914 can also detect the position change of the device 1900 or a component of the device 1900. , The presence or absence of contact between the user and the device 1900, the orientation or acceleration/deceleration of the device 1900, and the temperature change of the device 1900.
- the sensor assembly 1914 may include a proximity sensor configured to detect the presence of nearby objects when there is no physical contact.
- the sensor component 1914 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications.
- the sensor component 1914 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
- the communication component 1916 is configured to facilitate wired or wireless communication between the device 1900 and other devices.
- the device 1900 can access a wireless network based on a communication standard, such as WiFi, or a mobile communication network such as 2G, 3G, 4G/LTE, and 5G.
- the communication component 1916 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel.
- the communication component 1916 further includes a near field communication (NFC) module to facilitate short-range communication.
- the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.
- RFID radio frequency identification
- IrDA infrared data association
- UWB ultra-wideband
- Bluetooth Bluetooth
- the device 1900 may be implemented by one or more application-specific integrated circuits (ASIC), digital signal processors (DSP), digital signal processing devices (DSPD), programmable logic devices (PLD), field programmable A gate array (FPGA), controller, microcontroller, microprocessor, or other electronic components are implemented to implement the above methods.
- ASIC application-specific integrated circuits
- DSP digital signal processors
- DSPD digital signal processing devices
- PLD programmable logic devices
- FPGA field programmable A gate array
- controller microcontroller, microprocessor, or other electronic components are implemented to implement the above methods.
- non-transitory computer-readable storage medium including instructions, such as a memory 1904 including instructions, which can be executed by the processor 1920 of the device 1900 to complete the method provided by the technical solutions of the present disclosure.
- the non-transitory computer-readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.
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Abstract
提供商品对象信息的方法、装置及电子设备,所述方法包括:在对商品对象关联的视频直播内容进行播放的过程中提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性(S201);在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示(S202)。通过方法,能够将商品对象信息更全面更直观地提供给消费者用户,以帮助用户更好地进行购物决策。
Description
本申请涉及商品对象信息处理技术领域,特别是涉及提供商品对象信息的方法、装置及电子设备。
在传统的商品对象信息服务***中,通常可以通过图片、文字、视频等形式对商品对象信息进行描述。随着移动通讯技术以及移动设备的普及,也出现了通过三维模型的方式对商品对象信息进行描述的方案,使得用户可以从多视角全方位的了解商品对象的详情。此外,现有技术中还将直播技术引入商品对象信息服务***中,商家或者卖家可以通过直播的方式介绍商品对象,相比图片、文字以及预先拍摄好的视频而言,直播呈现视频的信息维度更丰富,结合主播的讲解让消费者与主播之间形成一定的互动,可以使得消费者能够更好地融入到购物场景中去。其中,互动的内容主要聚焦在评论、点赞等营销类型的互动形式。
总之,现有技术中能够通过多种方式对商品对象信息进行描述,但是,如何将商品对象信息更全面更直观地提供给消费者用户,以帮助用户更好地进行购物决策,始终是商品对象信息服务***不断追求及改善的目标。
发明内容
本申请提供了提供商品对象信息的方法、装置及电子设备,能够将商品对象信息更全面更直观地提供给消费者用户,以帮助用户更好地进行购物决策。
本申请提供了如下方案:
一种提供商品对象信息的方法,包括:
在对商品对象关联的视频内容进行播放的过程中提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
一种提供商品对象信息的方法,包括:
服务端保存与商品对象对应的交互内容;所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
接收向目标视频内容中投放交互内容的请求,所述请求中携带有关联的目标商品对象标识信息以及目标交互内容标识信息;
将所述目标交互内容标识对应的交互内容提供给所述视频内容的观众用户客户端,以便所述观众用户客户端在播放视频内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
一种提供商品对象信息的方法,包括:
提供用于在直播进行过程中根据直播进度进行交互内容投放的操作选项,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
通过所述操作选项接收到投放操作请求后,确定目标直播会话标识以及目标商品对象标识;
根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;
在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述目标直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
一种提供商品对象信息的方法,包括:
在主播用户客户端的直播界面中提供用于向当前直播会话投放交互内容的操作选项;
通过所述操作选项接收到投放操作请求后,确定目标商品对象标识;
根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;
在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述当前直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
一种提供商品对象信息的方法,包括:
在商品对象关联的目标页面中提供用于启动交互的操作选项;
通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
提供多种交互通道,以用于通过选择其中一交互通道输入交互操作信息,其中,不同的交互通道对应不同的交互操作信息输入方式;
在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
一种提供商品对象信息的方法,包括:
在商品对象关联的目标页面中提供用于启动交互的操作选项;
通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
接收通过隔空手势的方式输入的交互操作信息;
在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
一种提供商品对象信息的装置,包括:
交互内容提供单元,用于在对商品对象关联的视频内容进行播放的过程中提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
交互响应单元,用于在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
一种提供商品对象信息的装置,应用于服务端,包括:
交互内容保存单元,用于保存与商品对象对应的交互内容;所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
投放请求接收单元,用于接收向目标视频内容中投放交互内容的请求,所述请求中携带有关联的目标商品对象标识信息以及目标交互内容标识信息;
交互内容提供单元,用于将所述目标交互内容标识对应的交互内容提供给所述视频内容的观众用户客户端,以便所述观众用户客户端在播放视频内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
一种提供商品对象信息的装置,包括:
第一操作选项提供单元,用于提供用于在直播进行过程中根据直播进度进行交互内容投放的操作选项,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
第一商品对象标识确定单元,用于通过所述操作选项接收到投放操作请求后,确定目标直播会话标识以及目标商品对象标识;
第一交互内容列表展示单元,用于根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;
第一选择结果提交单元,用于在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述目标直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户 输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
一种提供商品对象信息的装置,包括:
第二操作选项提供单元,用于在主播用户客户端的直播界面中提供用于向当前直播会话投放交互内容的操作选项;
第二商品对象标识确定单元,用于通过所述操作选项接收到投放操作请求后,确定目标商品对象标识;
第二交互内容列表展示单元,用于根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;
第二选择结果提交单元,用于在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述当前直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
一种提供商品对象信息的装置,包括:
操作选项提供单元,用于在商品对象关联的目标页面中提供用于启动交互的操作选项;
交互内容提供单元,用于通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
交互通道提供单元,用于提供多种交互通道,以用于通过选择其中一交互通道输入交互操作信息,其中,不同的交互通道对应不同的交互操作信息输入方式;
交互响应单元,用于在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
一种提供商品对象信息的装置,包括:
操作选项提供单元,用于在商品对象关联的目标页面中提供用于启动交互的操作选项;
交互内容提供单元,用于通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
交互操作信息接收单元,用于接收通过隔空手势的方式输入的交互操作信息;
交互响应单元,用于在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
根据本申请提供的具体实施例,本申请公开了以下技术效果:
通过本申请实施例,可以在通过视频的方式介绍商品对象信息的过程中,提供交互内容,这种交互内容不同于现有技术中的点赞、评论、与主播对话等,是根据商品对象关联的素材生成的,而这种素材是用于对商品对象具体的属性进行描述的,具体可以包括商品对象的三维模型、图片、视频等。这样,用户在观看商品对象的视频内容的过程中,还可以通过与具体的交互内容进行交互,在交互过程中,用户可以输入具体的交互操作,相应的,交互内容可以跟随这种交互操作发送对应的变化,以便对商品对象在多种维度、状态下的属性信息进行展示。通过这种方式,使得商品对象的视频内容与交互内容相互补充,为用户提供更全面更丰富的商品对象详情信息,从而更好地帮助用户进行购物决策。
在可选的实施方式中,还可以为用户提供多种具体的交互通道,使得用户可以通过多种方式输入具体的交互操作信息,包括语音交互,触屏交互等。其中,通过为具体的交互主题定制具体的交互通道,定制的依据可以是交互主题关联的素材在展示过程中的特点,这样,可以为具体的交互主题选择更合适的交互通道,使得方便用户输入交互操作的同时,也使得用户获得更接近于线下实际面对商品对象实物时的体验。
其中,还可以为用户提供隔空手势的交互通道,使得用户可以通过隔空手势输入具体的交互操作信息,这样,在交互过程中,用户不必接触具体终端设备的屏幕。另外,可以根据实际操作对应商品对象实物过程中的操作方式来设计具体的隔空手势,从而使得用户在交互过程中获得更接近于线下对实物进行操作时的体验。
当然,实施本申请的任一产品并不一定需要同时达到以上所述的所有优点。
为了更清楚地说明本申请实施例或现有技术中的技术方案,下面将对实施例中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本申请的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其他的附图。
图1是本申请实施例提供的***架构的示意图;
图2是本申请实施例提供的第一方法的流程图;
图3-1至3-7是本申请实施例提供的交互过程的示意图;
图4是本申请实施例提供的后台配置界面的示意图;
图5-1至5-3是本申请实施例提供的隔空手势操作的示意图;
图6-1至6-3是本申请实施例提供的一种多通道选择方式的示意图;
图7-1至7-3是本申请实施例提供的另一种多通道选择方式的示意图;
图8是本申请实施例提供的第二方法的流程图;
图9是本申请实施例提供的第三方法的流程图;
图10是本申请实施例提供的第四方法的流程图;
图11是本申请实施例提供的第五方法的流程图;
图12是本申请实施例提供的第六方法的流程图;
图13是本申请实施例提供的第一装置的示意图;
图14是本申请实施例提供的第二装置的示意图;
图15是本申请实施例提供的第三装置的示意图;
图16是本申请实施例提供的第四装置的示意图;
图17是本申请实施例提供的第五装置的示意图;
图18是本申请实施例提供的第六装置的示意图;
图19是本申请实施例提供的电子设备的示意图。
下面将结合本申请实施例中的附图,对本申请实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本申请一部分实施例,而不是全部的实施例。基于本申请中的实施例,本领域普通技术人员所获得的所有其他实施例,都属于本申请保护的范围。
在本申请实施例中,为了能够使得用户获得关于商品对象的更全面更直观的信息,提供了相应的解决方案。在该方案中,首先可以将在商品对象关联的视频内容(例如,直播等)的基础上,为用户提供交互内容,这种交互内容与现有技术中的评论、点赞等营销形式的互动不同,是根据具体商品对象关联的素材生成具体的交互内容,这种素材是可以用来对商品对象的属性信息进行描述。例如,具体可以包括商品对象的三维模型等,可以用来对商品对象的外观属性进行描述,同时,可以根据用户输入的交互操作指令,提供交互内容的实时变化。例如,用户输入旋转等指令,交互内容中商品对象的三维模型可以随着交互指令的方向旋转,使得用户可以从其他视角查看商品对象的外观详情,等等。通过这种方式,由于是在播放视频内容的过程中提供上述交互过程,也即,视频内容在介绍商品对象的信息的同时,用户可以通过交互的方式获得关于商品对象的更细节的信息,这样,在视频内容与交互内容之间可以相互补充,使得用户可以获得关于商品对象的更全面更直观的信息。
其中,交互内容具体可以时根据从某个维度上对商品对象的属性信息进行描述的素材生成的,并且同一商品对象可以对应多个维度上的素材,也即,用户可以获得多个维度上的交互体验。例如,可以包括对外观进行多视角或多尺寸展示的交互,或者,从外观到内部结构或细节的多种状态进行展示的交互,或者,还可以包括对使用状态 下的安装、操控过程和/或使用效果进行展示的交互,性能属性变化过程的交互,等等。
具体实现时,还可以为用户提供多种交互通道,使得用户可以通过多种方式进行交互操作信息的输入,包括语音输入通道,触屏输入通道,另外,本申请还可以提供隔空手势输入通道,也即,用户可以在不必接触屏幕的情况下,通过隔空做出某种手势的方式进行交互操作信息的输入,等等。
具体从***架构角度而言,参见图1,本申请实施例可以涉及到商品对象信息服务***的服务端以及第一客户端,其中,第一客户端主要是指提供给消费者用户、买家用户等用户的客户端,这种用户主要作为观众用户,通过第一客户端播放具体的视频内容(例如,由主播用户提供的直播内容等)。在本申请实施例中,服务端可以在视频播放过程中,向具体的视频内容中投放交互内容,使得观众用户可以通过第一客户端观看视频内容的过程中,查看到这种交互内容,并通过第一客户端实现具体的交互过程。另外,在具体实现时,具体视频内容中投放的交互内容可以由服务端按照预先设定的规则等进行投放,或者,在另一种方式下,对于直播的场景,还可以由主播方或者具体的后台管理方在直播过程中进行投放。例如,对于商家或者卖家用户作为主播发起的日常直播场景,例如,主播用户在自己的实体店铺等场所中进行直播,对店铺中的商品对象进行介绍,等等。此时,可以由主播用户在直播过程中确定是否投放交互内容,何时投放,投放何种交互内容,等等。另一种情况下,具体的直播还可能是对新品商品对象的发布会现场的直播,在这种情况下,还可以提供后台的管理客户端,该管理客户端中可以提供用于向具体直播中投放交互内容的操作选项,使得管理人员可以根据直播的进度等,在一些关键的时间节点等处向直播中投放具体的交互内容。
下面对本申请实施例提供的具体实现方案进行详细介绍。
实施例一
首先,该实施例一从第一客户端的角度,提供了一种提供商品对象信息的方法,参见图2,该方法具体可以包括:
S201:在对商品对象关联的视频内容进行播放的过程中提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
其中,具体的视频内容可以包括直播内容,或者,还可以是其他预先录制好的视频内容,等等。具体的直播内容还可以包括实时直播的内容,或者也可以在实时直播结束后回访的直播内容,等等。
具体在视频内容播放过程中提供交互内容时,可以有多种方式。例如,以直播过程为例,其中一种方式下,参见图3-1,首先可以在直播界面的右上角等位置提供用 于启动交互的操作选项31,例如具体可以显示为“3D互动体验”,等等。之后,通过所述操作选项接收到启动交互的操作请求后,可以创建交互界面,然后,在所述交互界面中提供所述交互内容。另外,为了使得用户在交互的过程中,仍然能够查看到直播的内容,还可以在创建所述交互界面后,将直播界面所属的窗口缩小,并以画中画的形式在所述交互界面的上层进行展示。例如,如图3-2所示,其示出了在一种具体实现方式下,接收到互动请求后界面的变化过程。首先,用户在点击交互体验的入口之后,直播的整体画面窗口可以首先缩小至左上角。并出现加载过渡的页面。在实时交互内容加载完成后,直播画面窗口可以从左上角往右下角呈对角线移动,移动过程中直播画面缩小。之后,直播画面可以默认缩小至右下角位置,当然,用户还可以根据观看舒适度,拖动直播窗口放置在适合的位置,等等。
之后,用户可在一边观看直播的情况下,结合具体的交互操作对交互界面中的三维商品信息进行实时交互体验。用户进入三维商品信息实时交互空间后,在一边观看直播的情况下,结合具体的三维商品对象模型等交互内容获得交互体验,交互内容可以与主播讲述的内容实时联动,从而使两者之间形成相互补充,用户可以从中获取到更加全面、丰富的信息。
下面以一个具体实现时的例子,对上述交互方式下的交互过程进行介绍。如图3-3所示,假设当前直播关联的商品对象是某款手机,则具体交互内容也是与该手机相关,例如,可以是预先提供的该手机的三维模型等。在开始进入到交互界面后,三维商品信息在用户没有点击时可以默认呈现360匀速旋转的效果。之后,用户可以结合直播中主播的引导,通过触摸显示屏等交互方式,自由360度旋转商品对象的三维模型。触屏交互手势如图3-3所示,例如,手指在显示屏上触摸的两端距离从长到短的收缩手势变化,可实现对三维模型的缩小。手指在显示屏上触摸的两端距离从短到长的张开手势变化,可实现对三维模型的放大。三维模型的呈现角度可根据手指在显示屏上触摸的不同方向,实时发生变化。另外,在交互过程中,三维模型的呈现角度也可根据手指在显示屏上触摸的不同方向,实时发生变化,包括商品底部和顶部。
另一种提供交互内容的方式可以是直接在视频播放界面中提供第一区域以及第二区域,其中第一区域用于播放视频内容,第二区域用于展示所述交互内容。也就是说,在实际应用中,尤其是与新品发布会现场直播相关的直播内容,直播界面中通常会存在面积比较大的空白区域,例如,在竖屏显示的情况下,直播内容可能仅在屏幕上半部分显示,等等。因此,在具体实现时,还可以直接在当前的视频播放界面中的一个特定区域提供具体的交互内容。这样,在直播的场景下,当直播间的主播讲述商品时,观看直播的用户可以直接在直播间当前的页面内直接对直播讲述的商品信息进行实时的交互。例如,如图3-4所示,直播讲述到手机外观时,观看的用户可以看到 直播间的页面中出现当前讲述的手机三维模型,用户可以对该手机的三维模型进行交互。三维模型在用户没有点击时同样可以默认呈现360匀速旋转的效果,在交互的过程中,用户可以结合直播中主播的描述和引导,通过触摸显示屏的交互方式,自由旋转三维商品,或者,手指在显示屏上触摸的两端距离的收缩手势变化,可实现对三维商品的缩小或放大,等等。
其中,无论是在另外创建的交互界面中提供交互内容的第一种方式,还是直接在视频播放界面的特定区域中提供交互内容的第二种方式,都可以实现交互内容与直播内容同步变化。具体的,可以在直播内容播放的不同时刻涉及到商品对象在不同维度上的信息时,提供与对应维度上的属性信息相关的交互内容。也即,三维商品信息实时交互体验的内容与直播节奏保持同步。例如,如图3-5所示,在前述第一种方式下,可以在直播中讲述的内容与用户可体验的三维商品信息保持实时同步:直播中讲“冰岛幻境”机身颜色,则用户可参与交互体验的也是为该商品的该款颜色。直播中介绍完“冰岛幻境”颜色,开始讲第二个配色“曙光之橙”时,则互动内容中将该商品对应的信息透出。直播中讲到具体机身参数时,用户可以直观的在交互内容中体验到机身的相关参数。直播中讲到手机屏幕,则用户可在交互内容中体验到屏幕的详细卖点特征及相关效果,等等。
又如,如图3-6所示,在前述第二种方式下,也可以实现直播中讲述的商品内容与用户可体验的三维商品信息内容保持实时同步。如,直播中手机机身厚度参数,则用户可参与交互体验的也是该商品对象的机身参数属性信息。直播中讲到手机屏幕,则用户可在交互内容中体验到屏幕的详细卖点特征及相关效果。
另外,直播内容中除了可能针对同一商品对象在不同维度上的属性信息进行介绍,还可能会涉及到多种不同商品对象。针对这种情况,在直播内容播放的不同时刻涉及到不同商品对象时,也可以提供与对应商品对象相关的交互内容。例如,如图3-7所示,在直播中讲手机时,交互内容也是与该款手机相关,而当直播内容切换到讲电脑或者手表时,则用户可参与交互体验的交互内容也是与对应的电脑或手表相关的内容,等等。
其中,具体向直播会话中投放交互内容的方式可以有多种。例如,在一种方式下,假设直播的过程严格按照预先设定的时间线进行,也即,在具体时间点分别介绍哪方面的内容是确定的,则可以在直播开始之前,根据直播的流程编排向服务端提交具体的交互内容展示顺序。这样,直播开始之后,服务端便可以直接根据预先接收到的信息向具体的观众用户客户端提供交互内容。
或者,更可能出现的情况是,直播过程中可能并不是严格按照预先规定的时间线进行,例如原计划关于颜色属性介绍5分钟,接下来介绍屏幕属性,但是实际直播过 程中由于需要与观众进行互动等,使得实际的颜色介绍时间被延长为8分钟,等等。在这种情况下,如果预先确定交互内容的展示时间,则可能会出现交互内容无法与直播内容同步的情况。
针对上述情况,本申请实施例还提供了在直播过程中进行交互内容投放的实现方案。具体的,商品对象关联的直播具体可以包括多种情况,根据不同的情况,具体的投放方案也可以有所不同。例如,如前文所述,一种情况可以是商家或者卖家用户等作为主播发起的日常直播,例如,某商家在自己的实体店铺中发起直播。在这种情况下,主播用户通常可以通过手机等移动终端设备中的第二客户端等提供的直播功能开启具体的直播活动,在直播的过程中,直播用户一边对具体商品对象的详情进行介绍,一边通过终端设备的前置摄像头等进行直播图像的采集。这样,直播用户还可以在直播的过程中与观众用户进行互动,包括回答观众用户提出的问题等。同时,该实体店铺通常关联有线上的虚拟店铺,消费者用户可以通过虚拟店铺首页等页面中提供的入口进入到直播界面。在这种情况下,可以在主播用户关联的第二客户端中提供用于投放交互内容的操作选项,使得主播用户可以在直播过程中确定是否投放交互内容,何时投放,投放何种交互内容,等等。其中,具体的投放内容关联的素材等可以预先提交到服务端中进行保存,在选择投放时,直接将当前直播会话的ID、投放内容的标识等信息提供给服务端,服务端即可向具体观看直播的第一客户端提供具体的投放内容,使得第一客户端中可以进行展示。
另一种情况可以是针对新品商品对象的发布会现场进行的直播,在这种情况下,发布会现场可能存在主持人等,但这种情况下,主持人可能会与现场观众进行互动,而不会直接观看到直播画面,而是由相对专业的摄像机等设备进行直播信号的采集并提交到服务端。因此,主持人可能无暇也无法进行交互内容的投放等操作。在这种情况下,还可以提供后台的管理客户端,该管理客户端中可以提供用于向具体直播中投放交互内容的操作选项,使得管理人员可以根据直播的进度等,在一些关键的时间节点等处向直播中投放具体的交互内容。这样,可以随着直播内容的播放,逐步提供商品对象在多种维度上的属性关联的交互内容。其中,具体的交互内容关联的素材等同样可以是预先已经提交到服务端进行保存。
需要说明的是,由于具体的直播通常是在某时间段内实时进行,但客户端中通常也会提供对直播内容进行回放的入口,使得错过实时直播的用户也可以通过回放的方式观看到直播内容。在这种情况下,本申请实施例同样可以在播放这种回放的直播内容的过程中提供交互内容,以使得用户在观看回放的直播内容的过程中能够通过交互内容获得关于商品对象的更详细的信息。其中,对于回放的场景,由于具体在哪些时间点投放哪些具体的交互内容已经是已知的状态,因此,在播放的过程中,还可以对 所述交互内容涉及到的多个交互主题进行展示,这样,在目标交互主题被选中后,还可以将播放进度跳转到所述直播内容中与该目标交互主题对应的时间点进行播放。也就是说,用户可能只对其中部分交互主题感兴趣,则在回放的状态下,可以通过具体的交互主题作为锚点,使得用户在观看回放的过程中,可以通过点击具体交互主题的方式,将播放进度直接跳转到该交互主题对应的时间点进行播放,等等。例如,某直播是关于某款手机的介绍,其中的交互主题包括外观,屏幕参数,相机性能,等等。某用户至对相机性能比较感兴趣,对于外观、屏幕参数等并不关心,则用户可以直接通过点击“相机性能”这一主题,将回放的直播视频内容中关于介绍外观、屏幕参数等信息的内容跳过,直接跳转到介绍该“相机性能”维度上的信息的时刻,并从该时刻开始进行播放,用户可以在播放过程中进行具体的交互操作,等等。
其中,商品对象的各种交互内容关联的素材可以是由商家用户或者卖家用户等预先制作好并提交到服务端进行保存,或者,还可以将商品对象的实物提供给服务端的后台工作人员,由后台工作人员进行素材的制作以及提交。其中,服务端在进行信息保存时,可以以商品对象为单位进行保存,例如,具体可以保存为商品对象ID与各种素材之间的对应关系。或者,还可以为同一商品对象提供多种交互主题(例如,可以与具体展示的信息维度相关,包括外观,性能,参数,等等),每种交互主题可能对应一个素材集合。具体的,服务端保存的信息可以如以下表1所示:
表1
具体的主播用户或者管理员用户在需要向直播会话中投放交互内容时,可以通过相关的操作选项发起投放请求,然后可以在相关的请求界面中输入具体的直播ID、关联的商品对象ID,并且可以选择具体的交互主题。在向服务端提交投放请求后,服务端便可以确定出对应的素材,并提供给观众用户对应的第一客户端,以用于展示交互内容。例如,以管理客户端为例,具体的请求界面可以如图4所示,管理员用户可以在根据目标直播会话的实际进度,选择具体需要交互的商品对象、交互主题等,并向服务端提交投放请求。在向具体的直播会话投放了交互内容后,第一客户端的直播界面中可以展示出交互入口,用户可以通过该入口打开具体的交互界面(独立的交 互界面,或者直播界面内的交互区域)。
需要说明的是,除了商品对象的三维模型之外,涉及商品对象的二维信息(图片、视频、音频、文字等)也可以在直播间内实时与用户进行交互。如在直播中讲述到手机的机身参数、拍照、摄影、充电等各项功能卖点时,用户能够通过触屏点击、拖动等方式与这些卖点的信息在直播间内产生互动,全方位的了解商品的各项信息。
S202:在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
在提供了交互内容的情况下,用户便可以输入具体的交互操作,相应的,客户端可以根据具体的素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
其中,具体的素材可以有多种,分别用于对商品对象的多种属性进行展示,相应的,在交互过程中展示出的内容变化过程也可以有所不同。例如,所述商品对象关联的素材包括:用于对所述商品对象的外观进行多视角或多尺寸展示的图像素材;此时,在响应用户输入的交互操作信息的过程中,可以提供所述商品对象的外观的多视角或多尺寸变化过程。例如,如图3-3中所示,对于手机这种商品对象,在交互过程中,可以通过触屏操作等方式,实现对三维模型的缩放、旋转等操作,从而从多种视角、多种尺寸下获得该商品对象的丰富的信息。
或者,所述商品对象关联的素材可以包括:用于对所述商品对象进行从外观到内部结构或细节的多种状态进行展示的图像素材;此时,在响应用户输入的交互操作信息的过程中,提供所述商品对象从外观到内部结构或细节的多种状态的变化过程。例如,某商品对象为卷发棒,用户可能不仅需要关心其外观,还需要关心其内部结构,则还可以通过交互内容,向用户提供商品对象从外观到内部结构的状态变化过程,等等。
或者,所述商品对象关联的素材可以包括:用于对所述商品对象在使用状态下的安装、操控过程和/或使用效果进行展示的图像素材;此时,在响应用户输入的交互操作信息的过程中,根据所述素材提供所述商品对象在使用状态下的安装、操控过程和/或使用效果的变化过程。
或者,所述商品对象关联的素材还可以包括:用于对所述商品对象的性能属性的变化过程进行展示的图像素材;此时,在响应用户输入的交互操作信息的过程中,根据所述素材提供所述商品对象的性能属性的变化过程。
需要说明的是,在具体实现时,用户输入的交互操作信息包括:用于模拟人对商品对象实物执行指定动作的交互操作信息(例如,模拟人执行的打开冰箱门,滑动,翻转等操作),或者,用于命令商品对象执行指定动作的交互操作信息(例如,命令 冰箱倒出冰块,或者,命令扫地机器人开始扫地,等等)等。
关于具体的交互方式,也即用户输入交互操作信息的方式,可以有多种,包括通过触摸屏输入,或者语音输入,等等。在本申请的优选实施例中,由于同一商品对象可能对应多种不同的交互主题,而不同的交互主题可能需要通过不同类型的素材来生成对应的交互内容。其中,具体素材的类型可以包括三维模型,二维图片、视频、音频、文字等等。对于不同类型的素材生成的交互内容,如果全部通过相同的交互通道进行交互操作信息的输入,则可能会显得单调,另外也可能无法体现出各类型素材自身的优势。例如,对于三维模型类的素材,其优势在于能够为用户提供更为真实立体的可视化信息,使得用户获得更接近于线下看到实物时的体验。但是,如果用户只能通过触屏交互的方式来输入交互操作信息,则可能会影响到用户对上述体验的获得。
因此,针对多种类型的素材共存的交互场景,本申请实施例还可以同时为用户提供多种交互通道,以便通过其中一交互通道输入所述交互操作信息;其中,不同的交互通道对应不同的交互操作信息输入方式。具体的,所述交互通道可以包括:语音通道,触屏通道等等,使得用户可以通过输入语音,或者在通过触摸屏执行的点击、滑动等操作的方式输入具体的交互操作信息。
除了比较常见的语音通道、触屏通道之外,本申请实施例还可以为用户提供新的交互通道,也即通过隔空手势的方式进行交互操作输入的通道。此时,可以通过识别隔空手势的手势类别生成控制指令,以用于控制所述交互内容的变化过程。所谓的隔空手势是指,用户可以在无需接触设备的情况下,使用简单的手势来控制或与设备交互的技术。其核心技术包含手势分割、手势分析以及手势识别。手势识别中最关键的包括对手势动作的跟踪以及后续的计算机数据处理,关于手势动作捕捉主要可以通过传感器和光学摄像头两种方式来实现。
其中,具体实现时,可以预先对手势以及对应的交互指令进行定义,这样,在用户做出具体的隔空手势之后,可以根据定义确定出对应的交互指令,并控制具体的交互内容做出相应的变化。例如,拇指和食指从合拢到张开的手势动作,可以控制三维商品外观到内部细节的展开过程中的动态变化过程。具体的,以直发棒这种商品对象为例,如图5-1所示,在未接收到用户的交互操作时,可以展示出直发棒在关闭时的最初状态。此时,可以提供开始交互的操作选项,例如可以显示“点击开启手势交互”字样,等等。之后用户可以执行具体的隔空手势,例如,随着拇指和食指从合拢到张开的手势变化,三维模型逐渐张开,展示出直发棒两侧夹板逐渐打开的变化过程。在此过程中,可以对三维商品内部各个构件细节进行完整展开。
或者,还可以通过隔空手势对商品对象的三维模型进行旋转操作。例如,具体可以将该操作的隔空手势定义为食指的角度变化。此时,如图5-2所示,三维模型在初 始的状态下,可以处于正视图的角度。之后,随着食指角度的手势变化,三维模型的角度可以呈现相同的角度旋转。例如,直发棒跟随食指往右挥动30度,整个卷发棒向做旋转30度。随着食指角度的手势变化,可立体的查看不同角度的三维商品。例如,可以随着食指向左旋转90度再向内转动45度,直发棒的视角也发生转变左旋转90度再向前转动45度,等等。
或者,隔空手势还可以用于对商品对象的功能进行演示。具体的隔空手势的定义方式可以与具体商品对象的功能演示过程的操作特点相关。例如,具体商品对象为直发棒,在进行功能演示时,是需要握住直发棒,夹住头发根部后,平行向下移动直发棒,相应的,头发会有由卷到直的变化过程。针对该情况,可以将对应的隔空手势定义为:五指握拳,并从上至下进行移动。相应的,配合产品具体对应的效果图形成产品功能层面的手势交互。例如,如图5-3所示,功能演示前的初始状态,直发棒处于屏幕最上面,头发呈现没经过直发棒处理的最初效果。随着五指握拳手势从屏幕上方至下方的移动,商品的位置也随着从上至下移动,作用对象的状态也发生相应的变化。如图所示:直发棒根据五指握拳手势的移动,从处于屏幕最上面的位置往下移动,其中头发经过直发棒覆盖的部分,产生相应的直发效果变化。在移动到最下方时整体的功能互动完成,直发棒根据五指握拳手势的移动到屏幕的下方,其中头发经过直发棒覆盖的部分,头发从最初的卷发变成直发。
另外,具体实现时,还可以根据接收到的隔空手势,向交互界面中添加与所述隔空手势对应的图形元素。例如,某商品对象为冰箱,隔空手势执行的是打开冰箱门的操作,则在交互界面中冰箱门所在的位置处可以添加“人手”这一图形元素,并展示出通过该“人手”打开冰箱门的过程,等等。再者,由于用户需要指定预先定义好的隔空手势,才能够达到具体的交互目的,否则如果用户输入的手势是***中未定义的手势,或者不够规范的手势,则***可能无法识别,导致无法获得交互效果。因此,还可以通过在交互界面中展示图形元素的方式,对隔空手势的执行方式以及对应的控制效果进行提示,这样,用户按照提示信息执行具体的隔空手势即可,从而提升交互的效率。
通过这种隔空手势的交互方式,使得用户不必接触屏幕即可实现交互,形式新颖,并且也更有利于使用户获得与线下实际操作类似的体验。需要说明的是,在具体实现时,由于对于不同的商品对象,不同的交互主题等,具体采用何种隔空手势都可能会有所不同,因此,还可以可以在交互界面中对具体的隔空手势如何输入进行提示,以引导用户做出正确的隔空手势。
其中,在提供多种交互通道功能时,可以为用户提供多种选择交互通道的方式。例如,其中一种方式下,可以提供用于对交互通道进行选择的操作选项,以便通过被选中的交互通道输入所述交互操作信息。具体的,参见图6-1,可以在交互界面的61 所示处提供多种可选的交互通道,包括手势交互,语音交互,触屏点击等多种。用户可以选择其中一种交互通道进行交互操作的输入。例如,在该图6-1中,“手势交互”被选中,则用户可以通过隔空手势的方式输入具体的交互操作信息。
又如,如图6-2所示,如果语音交互被选中,则可以还可以提供“麦克风”等操作选项,用户可以按住该选项进行语音输入。例如,输入的语音是“放大冰箱”,则***识别用户发出的语音指令,将语音内容转译成文本信息,还可以在界面上直接展示出具体的文本指令内容。如界面上直接显示出“放大冰箱”的文本信息。同时,***基于语义理解了解用户指令的意图并形成指令执行,并根据指令进行执行,回复生成初始的文本内容。回复的内容可以在界面上直接展示给用户,还可以经过语音合成的方式,将***生成的文本转译成音频,通过智能手机端反馈输出给用户并执行具体的指令反馈。如:***根据用户的“放大冰箱”的指令,回复“好的,主人”,并将这段文本以文字和音频的方式反馈给用户,同时在页面中实现冰箱的三维模型被放大的反馈效果。
再如,如图6-3所示,如果触屏点击被选中,则用户可以通过在触摸屏上执行点击、滑动等操作的方式输入具体的交互操作信息。具体如,用户可以通过左右拖动按钮的交互方式,查看不同时间下食物保鲜效果的变化过程。或者,通过点击屏幕的交互方式,查看冰箱的空间储存能力。或者,通过多点接触屏幕操控的交互方式,对查看的商品信息内容做缩小和放大。或者,通过左右、上下滑动屏幕的方式,实现多张商品图片之间的切换浏览,等等。
另一种方式下,由于同一商品对象通常可以对应多种不同的交互主题,例如,对于冰箱这种商品对象,对应的交互主题可以包括外观,空间,锁鲜,安装,触控,等等。其中,每种交互主题可以对应商品对象一个维度上的属性信息,并且可以对应有具体用于对对应维度上的属性信息进行描述的素材集合。由于不同交互主题可能对应着不同类型的素材,另外,交互过程中具体交互内容的变化方式等都可能会有所不同,因此,各自适合的交互通道也可能有所不同。例如,对于外观类的交互主题,比较适合采用手势交互通道,而关于“空间”这一主题,由于不方便用隔空手势的方式来描述自己的需求,因此,比较适合采用语音的方式进行输入。关于“锁鲜”类的主题,则可能更适合通过触屏的方式进行输入,等等。总之,可以根据预先根据各种不同的交互主题关联的素材的特点,确定适合的交互通道,具体交互主题与交互通道之间的对应关系可以预先保存在服务端,随着交互内容的提供,也可以将这种对应关系信息提供给第一客户端。这样,在具体的交互界面中,可以提供多个选项卡,每个选项卡对应多种不同的交互主题,用于对不同交互主题对应的交互内容进行切换展示;在其中一选项卡被选中后,可以通过该选项卡对应的交互主题关联的目标交互通道接收交互操 作信息。也就是说,如图7-1所示,对于冰箱这种商品对象,选项卡如71处所示,假设用户选择了“外观”这一选项卡,则可以默认开启手势交互通道,用户可以通过隔空手势输入交互操作信息。如图7-2所示,假设用户在交互过程中又需要与“空间”这一主题进行交互,则切换到该选项卡后,可以自动开启语音交互通道,提供“麦克风”等样式的语音输入选项,用户可以按住该选项进行语音输入,例如“打开冰箱门”,则交互内容中的冰箱将会展示出冰箱门打开的过程。再如,如图7-3所示,在“锁鲜”这一选项卡被选中后,可以默认开启触屏交互通道,用户可以通过在触摸屏上执行的点击、滑动等方式输入具体的交互操作信息,等等。
通过提供多通道交互操作,可以使得实际获得的交互效果与用户直接面对商品对象实物时获得的体验相差无几,让用户能够更深层次地了解商品的信息。同时本申请实施例实现了多通道交互的融合,用户可以自由地、动态地从各个视角认知商品信息,使他们了解商品各部分的形状与功能,甚至还可以通过语音输入或手势操作让他们对产品产生交互行为,使消费者更精确地了解产品的特性和使用方法,自信地做出购物决策。另外,这种多交互通道的方案也满足了消费者能够运用多种交互的方式感知多维商品信息的体验诉求,整个体验的过程生动、自然而有趣。基于多通道交互技术,商品多维信息的交互设计与应用有可能大幅度提升消费者在互联网平台购买商品的经历,显著提高***的可用性、可行性和互联网平台的竞争力。
需要说明的是,在具体实现时,由于在播放视频内容的过程中提供的交互内容中可以包括多种交互主题,例如,对于某冰箱,可以包括外观,空间,锁鲜,安装,操控等多种交互主题。在可选的实施方式中,还可以在交互过程中,针对不同的交互主题分别提供用于表达赞同或喜爱的操作选项(例如,点赞按钮等),以便以交互主题为单位对用户的赞同或喜爱情况进行统计。也就是说,在本申请实施例中,可以分别统计出用户对同一商品对象的多种不同维度上的信息的喜爱程度,进而可以判断出哪些维度可以成为主要卖点,等等。
总之,通过本申请实施例,可以在通过视频内容的方式介绍商品对象信息的过程中,提供交互内容,这种交互内容不同于现有技术中的点赞、评论、与主播对话等,是根据商品对象关联的素材生成的,而这种素材是用于对商品对象具体的属性进行描述的,具体可以包括商品对象的三维模型、图片、视频等。这样,用户在观看商品对象的视频的过程中,还可以通过与具体的交互内容进行交互,在交互过程中,用户可以输入具体的交互操作,相应的,交互内容可以跟随这种交互操作发送对应的变化,以便对商品对象在多种维度、状态下的属性信息进行展示。通过这种方式,使得商品对象的视频内容与交互内容相互补充,为用户提供更全面更丰富的商品对象详情信息,从而更好地帮助用户进行购物决策。
在可选的实施方式中,还可以为用户提供多种具体的交互通道,使得用户可以通过多种方式输入具体的交互操作信息,包括语音交互,触屏交互等。其中,通过为具体的交互主题定制具体的交互通道,定制的依据可以是交互主题关联的素材在展示过程中的特点,这样,可以为具体的交互主题选择更合适的交互通道,使得方便用户输入交互操作的同时,也使得用户获得更接近于线下实际面对商品对象实物时的体验。
其中,还可以为用户提供隔空手势的交互通道,使得用户可以通过隔空手势输入具体的交互操作信息,这样,在交互过程中,用户不必接触具体终端设备的屏幕。另外,可以根据实际操作对应商品对象实物过程中的操作方式来设计具体的隔空手势,从而使得用户在交互过程中获得更接近于线下对实物进行操作时的体验。
实施例二
该实施例二是与实施例一相对应的,从服务端的角度,提供了一种提供商品对象信息的方法,参见图8,该方法具体可以包括:
S801:服务端保存与商品对象对应的交互内容;所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
S802:接收向目标视频内容中投放交互内容的请求,所述请求中携带有关联的目标商品对象标识信息以及目标交互内容标识信息;
S803:将所述目标交互内容标识对应的交互内容提供给所述视频内容的观众用户客户端,以便所述观众用户客户端在播放视频内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
具体实现时,所述视频内容可以包括直播内容。
其中,所述直播内容包括对新品商品对象的发布会现场进行直播的内容;此时,具体可以接收管理客户端提交的向目标直播会话中投放交互内容的请求。
或者,所述直播内容包括用于对已发布商品对象进行介绍的直播内容;此时,可以接收所述直播内容的主播用户客户端提交的向目标直播会话中投放交互内容的请求。
实施例三
该实施例三也是与实施例一相对应的,从图1所示的管理客户端的角度,提供了一种提供商品对象信息的方法,参见图9,该方法具体可以包括:
S901:提供用于在直播进行过程中根据直播进度进行交互内容投放的操作选项,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
S902:通过所述操作选项接收到投放操作请求后,确定目标直播会话标识以及目 标商品对象标识;
S903:根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;
S904:在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述目标直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
实施例四
该实施例四也是与实施例一相对应的,从图1所示的主播用户关联的第二客户端的角度,提供了一种提供商品对象信息的方法,参见图10,该方法具体可以包括:
S1001:在主播用户客户端的直播界面中提供用于向当前直播会话投放交互内容的操作选项;
S1002:通过所述操作选项接收到投放操作请求后,确定目标商品对象标识;
S1003:根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;
S1004:在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述当前直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
实施例五
在前述实施例一中对多种交互通道的方案进行了介绍,而在实际应用中,该多种交互通道的方案也可以应用到其他场景中。例如,在商品对象的详情页面或者搜索结果页面中也可以提供类似的交互内容,此时,也可以为用户提供多种交互通道,使得用户可以从中选择自己喜欢的或者方便的交互通道进行交互操作信息的输入。
为此,该实施例五还提供了一种提供商品对象信息的方法,参见图11,该方法具体可以包括:
S1101:在商品对象关联的目标页面中提供用于启动交互的操作选项;
S1102:通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
S1103:提供多种交互通道,以用于通过选择其中一交互通道输入交互操作信息,其中,不同的交互通道对应不同的交互操作信息输入方式;
S1104:在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互 内容的变化过程,以便对所述商品对象的多种属性进行展示。
其中,所述交互通道包括:通过隔空手势的方式进行交互操作输入的通道;此时,还可以通过识别隔空手势的手势类别生成控制指令,以用于控制所述交互内容的变化过程。
或者,所述交互通道也可以包括:通过语音的方式进行交互操作输入的通道。
另外,所述交互通道还可以包括:通过对终端设备的触屏进行操作的方式进行交互操作输入的通道。
具体实现时,还可以提供用于对交互通道进行选择的操作选项,以便通过被选中的交互通道输入所述交互操作信息。
或者,所述交互内容还可以包括分别对应多个不同的交互主题的多套交互内容;此时,还可以在交互界面中提供多个选项卡,每个选项卡对应多种不同交互主题,用于对不同交互主题对应的交互内容进行切换展示;其中,交互主题与交互通道之间具有关联关系,所述关联关系根据所述交互主题对应的素材所适合的交互通道进行确定;在其中一选项卡被选中后,可以通过该选项卡对应的交互主题关联的目标交互通道接收交互操作信息。
具体实现时,所述目标页面包括:与所述商品对象相关的直播会话对应的页面,或者,所述商品对象的详情信息页面,或者,包含所述商品对象的信息聚合页面。其中,所述信息聚合页面包括搜索结果页面,类目页面,推荐结果页面,活动会场页面,排行榜信息页面,或者,店铺页面。
实施例六
在前述实施例中对隔空手势的方案进行了介绍,而在实际应用中,通过隔空手势进行交互的方案也可以应用到其他更多的场景中。例如,在商品对象的详情页面中也可以提供交互内容,而对于这种交互内容,也可以提供隔空交互通道,使得用户可以通过隔空手势的方式来输入具体的交互操作信息,等等。具体的,参见图12,该实施例六提供了一种提供商品对象信息的方法,该方法具体可以包括:
S1201:在商品对象关联的目标页面中提供用于启动交互的操作选项;
S1202:通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
S1203:接收通过隔空手势的方式输入的交互操作信息;
S1204:在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
其中,所述隔空手势包括:用于对交互内容进行缩放或旋转的手势。
或者,所述隔空手势包括:用于查看关联商品对象在使用过程中的功能或效果的 手势。此时,所述隔空手势可以根据所述商品对象在使用过程中的操作方式或运动方式进行定义。
具体的,所述目标页面包括:与所述商品对象相关的直播会话对应的页面,或者,所述商品对象的详情信息页面,或者,包含所述商品对象的信息聚合页面;所述信息聚合页面包括搜索结果页面,类目页面,推荐结果页面,活动会场页面,排行榜信息页面,或者,店铺页面。
需要说明的是,上述实施例二至实施例六中的未详述部分,可以参见实施例一中的记载,这里不再赘述。
另外,本申请实施例中可能会涉及到对用户数据的使用,在实际应用中,可以在符合所在国的适用法律法规要求的情况下(例如,用户明确同意,对用户切实通知,等),在适用法律法规允许的范围内在本文描述的方案中使用用户特定的个人数据。
与实施例一相对应,本申请实施例还提供了一种提供商品对象信息的装置,参见图13,该装置可以包括:
交互内容提供单元1301,用于在对商品对象关联的视频内容进行播放的过程中提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
交互响应单元1302,用于在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
其中,所述交互内容提供单元具体可以用于:
在视频播放界面中提供用于启动交互的操作选项;通过所述操作选项接收到启动交互的操作请求后,创建交互界面,在所述交互界面中提供所述交互内容。
具体实现时,该装置还可以包括:
画中画展示单元,用于在创建所述交互界面后,将所述视频播放界面所属的窗口缩小,并以画中画的形式在所述交互界面的上层进行展示。
或者,所述交互内容提供单元具体可以用于:
在视频播放界面中提供第一区域以及第二区域,所述第一区域用于播放视频内容,所述第二区域用于展示所述交互内容。
其中,所述视频内容包括直播内容。
具体实现时,所述交互内容与直播内容同步变化。
具体的,所述交互内容提供单元具体可以用于:
在直播内容播放的不同时刻涉及到商品对象在不同维度上的信息时,提供与对应维度上的属性信息相关的交互内容。
另外,所述交互内容提供单元具体还可以用于:
在直播内容播放的不同时刻涉及到不同商品对象时,提供与对应商品对象相关的交互内容。
其中,所述直播内容包括回放的直播内容;
此时,该装置还可以包括:
交互主题展示单元,用于对所述交互内容涉及到的多个交互主题进行展示;
播放进度跳转单元,用于在目标交互主题被选中后,将播放进度跳转到所述直播内容中与该目标交互主题对应的时间点进行播放。
其中,所述直播内容包括对新品商品对象的发布会现场进行直播的内容;
所述交互内容提供单元具体可以用于:
随着直播内容的播放,逐步提供商品对象在多种维度上的属性关联的交互内容。
或者,所述直播内容包括用于对已发布商品对象进行介绍的直播内容;
此时,所述交互内容提供单元具体可以用于:
提供由主播用户在直播过程中选择的交互内容。
其中,所述商品对象关联的素材包括:用于对所述商品对象的外观进行多视角或多尺寸展示的图像素材;
此时,所述交互响应单元具体可以用于:
在响应用户输入的交互操作信息的过程中,提供所述商品对象的外观的多视角或多尺寸变化过程。
或者,所述商品对象关联的素材包括:用于对所述商品对象进行从外观到内部结构或细节的多种状态进行展示的图像素材;
此时,所述交互响应单元具体可以用于:
在响应用户输入的交互操作信息的过程中,提供所述商品对象从外观到内部结构或细节的多种状态的变化过程。
或者,所述商品对象关联的素材包括:用于对所述商品对象在使用状态下的安装、操控过程和/或使用效果进行展示的图像素材;
此时,所述交互响应单元具体可以用于:
在响应用户输入的交互操作信息的过程中,根据所述素材提供所述商品对象在使用状态下的安装、操控过程和/或使用效果的变化过程。
或者,所述商品对象关联的素材包括:用于对所述商品对象的性能属性的变化过程进行展示的图像素材;
此时,所述交互响应单元具体可以用于:
在响应用户输入的交互操作信息的过程中,根据所述素材提供所述商品对象的性能属性的变化过程。
具体实现时,该装置还可以包括:
多通道提供单元,用于提供多种交互通道,以便通过其中一交互通道输入所述交互操作信息;其中,不同的交互通道对应不同的交互操作信息输入方式。
其中,所述交互通道包括:通过隔空手势的方式进行交互操作输入的通道;
所述装置还可以包括:
控制指令生成单元,用于通过识别隔空手势的手势类别生成控制指令,以用于控制所述交互内容的变化过程。
另外,还可以包括:
图形元素添加单元,用于根据接收到的隔空手势,向交互界面中添加与所述隔空手势对应的图形元素。
提示单元,用于通过在交互界面中展示图形元素的方式,对隔空手势的执行方式以及对应的控制效果进行提示。
另外,所述交互通道也可以包括:通过语音的方式进行交互操作输入的通道。
或者,所述交互通道包括:通过对终端设备的触屏进行操作的方式进行交互操作输入的通道。
再者,该装置还可以包括:
通道选择选项提供单元,用于提供用于对交互通道进行选择的操作选项,以便通过被选中的交互通道输入所述交互操作信息。
或者,该装置还可以包括:
选项卡提供单元,用于提供多个选项卡,每个选项卡对应多种不同交互主题,用于对不同交互主题对应的交互内容进行切换展示;其中,交互主题与交互通道之间具有关联关系,所述关联关系根据所述交互主题对应的素材所适合的交互通道进行确定;
交互通道确定单元,用于在其中一选项卡被选中后,通过该选项卡对应的交互主题关联的目标交互通道接收交互操作信息。
其中,所述用户输入的交互操作信息包括:用于模拟人对商品对象实物执行指定动作的交互操作信息,或者,用于命令商品对象执行指定动作的交互操作信息。
另外,该装置还可以包括:
操作选项提供单元,用于在交互过程中,针对不同的交互主题分别提供用于表达赞同或喜爱的操作选项,以便以交互主题为单位对用户的赞同或喜爱情况进行统计。
与实施例二相对应,本申请实施例还提供了一种提供商品对象信息的装置,参见图14,该装置可以包括:
交互内容保存单元1401,用于保存与商品对象对应的交互内容;所述交互内容 是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
投放请求接收单元1402,用于接收向目标视频内容中投放交互内容的请求,所述请求中携带有关联的目标商品对象标识信息以及目标交互内容标识信息;
交互内容提供单元1403,用于将所述目标交互内容标识对应的交互内容提供给所述视频内容的观众用户客户端,以便所述观众用户客户端在播放视频内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
其中,所述视频内容包括直播内容。
具体的,所述直播内容包括对新品商品对象的发布会现场进行直播的内容;
所述投放请求接收单元具体可以用于:接收管理客户端提交的向目标直播会话中投放交互内容的请求。
或者,所述直播内容包括用于对已发布商品对象进行介绍的直播内容;
所述投放请求接收单元具体可以用于:接收所述直播内容的主播用户客户端提交的向目标直播会话中投放交互内容的请求。
与实施例三相对应,本申请实施例还提供了一种提供商品对象信息的装置,参见图15,该装置可以包括:
第一操作选项提供单元1501,用于提供用于在直播进行过程中根据直播进度进行交互内容投放的操作选项,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
第一商品对象标识确定单元1502,用于通过所述操作选项接收到投放操作请求后,确定目标直播会话标识以及目标商品对象标识;
第一交互内容列表展示单元1503,用于根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;
第一选择结果提交单元1504,用于在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述目标直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
与实施例四相对应,本申请实施例还提供了一种提供商品对象信息的装置,参见图16,该装置可以包括:
第二操作选项提供单元1601,用于在主播用户客户端的直播界面中提供用于向当前直播会话投放交互内容的操作选项;
第二商品对象标识确定单元1602,用于通过所述操作选项接收到投放操作请求 后,确定目标商品对象标识;
第二交互内容列表展示单元1603,用于根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;
第二选择结果提交单元1604,用于在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述当前直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
与实施例五相对应,本申请实施例还提供了一种提供商品对象信息的装置,参见图17,该装置可以包括:
操作选项提供单元1701,用于在商品对象关联的目标页面中提供用于启动交互的操作选项;
交互内容提供单元1702,用于通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
交互通道提供单元1703,用于提供多种交互通道,以用于通过选择其中一交互通道输入交互操作信息,其中,不同的交互通道对应不同的交互操作信息输入方式;
交互响应单元1704,用于在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
其中,所述素材包括多种不同的类型,所述类型包括三维模型,二维的图片、视频、音频或文字。
其中,所述交互通道包括:通过隔空手势的方式进行交互操作输入的通道;
所述装置还可以包括:
控制指令生成单元,用于通过识别隔空手势的手势类别生成控制指令,以用于控制所述交互内容的变化过程。
另外,所述交互通道也可以包括:通过语音的方式进行交互操作输入的通道。
或者,所述交互通道包括:通过对终端设备的触屏进行操作的方式进行交互操作输入的通道。
再者,该装置还可以包括:
通道选择选项提供单元,用于提供用于对交互通道进行选择的操作选项,以便通过被选中的交互通道输入所述交互操作信息。
或者,该装置还可以包括:
选项卡提供单元,用于提供多个选项卡,每个选项卡对应多种不同交互主题,用 于对不同交互主题对应的交互内容进行切换展示;其中,交互主题与交互通道之间具有关联关系,所述关联关系根据所述交互主题对应的素材所适合的交互通道进行确定;
交互通道确定单元,用于在其中一选项卡被选中后,通过该选项卡对应的交互主题关联的目标交互通道接收交互操作信息。
其中,所述目标页面包括:与所述商品对象相关的直播会话对应的页面,或者,所述商品对象的详情信息页面,或者,包含所述商品对象的信息聚合页面;所述信息聚合页面包括搜索结果页面,类目页面,推荐结果页面,活动会场页面,排行榜信息页面,或者,店铺页面。
与实施例六相对应,本申请实施例还提供了一种提供商品对象信息的装置,参见图18,该装置可以包括:
操作选项提供单元1801,用于在商品对象关联的目标页面中提供用于启动交互的操作选项;
交互内容提供单元1802,用于通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;
交互操作信息接收单元1803,用于接收通过隔空手势的方式输入的交互操作信息;
交互响应单元1804,用于在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
其中,所述隔空手势包括:用于对交互内容进行缩放或旋转的手势。
或者,所述隔空手势包括:用于查看关联商品对象在使用过程中的功能或效果的手势。
或者,所述隔空手势根据所述商品对象在使用过程中的操作方式或运动方式进行定义。
其中,所述目标页面包括:与所述商品对象相关的直播会话对应的页面,或者,所述商品对象的详情信息页面,或者,包含所述商品对象的信息聚合页面;所述信息聚合页面包括搜索结果页面,类目页面,推荐结果页面,活动会场页面,排行榜信息页面,或者,店铺页面。
另外,本申请实施例还提供了一种计算机可读存储介质,其上存储有计算机程序,该程序被处理器执行时实现前述方法实施例中任一项所述的方法的步骤。
以及一种电子设备,包括:
一个或多个处理器;以及
与所述一个或多个处理器关联的存储器,所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时,执行前述方法实施例中任一项所述的方法的步骤。
其中,图19示例性的展示出了电子设备的架构,例如,设备1900可以是移动电话,计算机,数字广播终端,消息收发设备,游戏控制台,平板设备,医疗设备,健身设备,个人数字助理,飞行器等。
参照图19,设备1900可以包括以下一个或多个组件:处理组件1902,存储器1904,电源组件1906,多媒体组件1908,音频组件1910,输入/输出(I/O)的接口1912,传感器组件1914,以及通信组件1916。
处理组件1902通常控制设备1900的整体操作,诸如与显示,电话呼叫,数据通信,相机操作和记录操作相关联的操作。处理元件1902可以包括一个或多个处理器1920来执行指令,以完成本公开技术方案提供的方法的全部或部分步骤。此外,处理组件1902可以包括一个或多个模块,便于处理组件1902和其他组件之间的交互。例如,处理部件1902可以包括多媒体模块,以方便多媒体组件1908和处理组件1902之间的交互。
存储器1904被配置为存储各种类型的数据以支持在设备1900的操作。这些数据的示例包括用于在设备1900上操作的任何应用程序或方法的指令,联系人数据,电话簿数据,消息,图片,视频等。存储器1904可以由任何类型的易失性或非易失性存储设备或者它们的组合实现,如静态随机存取存储器(SRAM),电可擦除可编程只读存储器(EEPROM),可擦除可编程只读存储器(EPROM),可编程只读存储器(PROM),只读存储器(ROM),磁存储器,快闪存储器,磁盘或光盘。
电源组件1906为设备1900的各种组件提供电力。电源组件1906可以包括电源管理***,一个或多个电源,及其他与为设备1900生成、管理和分配电力相关联的组件。
多媒体组件1908包括在设备1900和用户之间的提供一个输出接口的屏幕。在一些实施例中,屏幕可以包括液晶显示器(LCD)和触摸面板(TP)。如果屏幕包括触摸面板,屏幕可以被实现为触摸屏,以接收来自用户的输入信号。触摸面板包括一个或多个触摸传感器以感测触摸、滑动和触摸面板上的手势。触摸传感器可以不仅感测触摸或滑动动作的边界,而且还检测与触摸或滑动操作相关的持续时间和压力。在一些实施例中,多媒体组件1908包括一个前置摄像头和/或后置摄像头。当设备1900处于操作模式,如拍摄模式或视频模式时,前置摄像头和/或后置摄像头可以接收外部的多媒体数据。每个前置摄像头和后置摄像头可以是一个固定的光学透镜***或具有焦距和光学变焦能力。
音频组件1910被配置为输出和/或输入音频信号。例如,音频组件1910包括一个麦克风(MIC),当设备1900处于操作模式,如呼叫模式、记录模式和语音识别模式时,麦克风被配置为接收外部音频信号。所接收的音频信号可以被进一步存储在存储器1904或经由通信组件1916发送。在一些实施例中,音频组件1910还包括一个扬声器,用于输出音频信号。
I/O接口1912为处理组件1902和***接口模块之间提供接口,上述***接口模块可以是键盘,点击轮,按钮等。这些按钮可包括但不限于:主页按钮、音量按钮、启动按钮和锁定按钮。
传感器组件1914包括一个或多个传感器,用于为设备1900提供各个方面的状态评估。例如,传感器组件1914可以检测到设备1900的打开/关闭状态,组件的相对定位,例如所述组件为设备1900的显示器和小键盘,传感器组件1914还可以检测设备1900或设备1900一个组件的位置改变,用户与设备1900接触的存在或不存在,设备1900方位或加速/减速和设备1900的温度变化。传感器组件1914可以包括接近传感器,被配置用来在没有任何的物理接触时检测附近物体的存在。传感器组件1914还可以包括光传感器,如CMOS或CCD图像传感器,用于在成像应用中使用。在一些实施例中,该传感器组件1914还可以包括加速度传感器,陀螺仪传感器,磁传感器,压力传感器或温度传感器。
通信组件1916被配置为便于设备1900和其他设备之间有线或无线方式的通信。设备1900可以接入基于通信标准的无线网络,如WiFi,或2G、3G、4G/LTE、5G等移动通信网络。在一个示例性实施例中,通信部件1916经由广播信道接收来自外部广播管理***的广播信号或广播相关信息。在一个示例性实施例中,所述通信部件1916还包括近场通信(NFC)模块,以促进短程通信。例如,在NFC模块可基于射频识别(RFID)技术,红外数据协会(IrDA)技术,超宽带(UWB)技术,蓝牙(BT)技术和其他技术来实现。
在示例性实施例中,设备1900可以被一个或多个应用专用集成电路(ASIC)、数字信号处理器(DSP)、数字信号处理设备(DSPD)、可编程逻辑器件(PLD)、现场可编程门阵列(FPGA)、控制器、微控制器、微处理器或其他电子元件实现,用于执行上述方法。
在示例性实施例中,还提供了一种包括指令的非临时性计算机可读存储介质,例如包括指令的存储器1904,上述指令可由设备1900的处理器1920执行以完成本公开技术方案提供的方法。例如,所述非临时性计算机可读存储介质可以是ROM、随机存取存储器(RAM)、CD-ROM、磁带、软盘和光数据存储设备等。
通过以上的实施方式的描述可知,本领域的技术人员可以清楚地了解到本申请可 借助软件加必需的通用硬件平台的方式来实现。基于这样的理解,本申请的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来,该计算机软件产品可以存储在存储介质中,如ROM/RAM、磁碟、光盘等,包括若干指令用以使得一台计算机设备(可以是个人计算机,服务器,或者网络设备等)执行本申请各个实施例或者实施例的某些部分所述的方法。
本说明书中的各个实施例均采用递进的方式描述,各个实施例之间相同相似的部分互相参见即可,每个实施例重点说明的都是与其他实施例的不同之处。尤其,对于***或***实施例而言,由于其基本相似于方法实施例,所以描述得比较简单,相关之处参见方法实施例的部分说明即可。以上所描述的***及***实施例仅仅是示意性的,其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。本领域普通技术人员在不付出创造性劳动的情况下,即可以理解并实施。
以上对本申请所提供的提供商品对象信息的方法、装置及电子设备,进行了详细介绍,本文中应用了具体个例对本申请的原理及实施方式进行了阐述,以上实施例的说明只是用于帮助理解本申请的方法及其核心思想;同时,对于本领域的一般技术人员,依据本申请的思想,在具体实施方式及应用范围上均会有改变之处。综上所述,本说明书内容不应理解为对本申请的限制。
Claims (52)
- 一种提供商品对象信息的方法,其特征在于,包括:在对商品对象关联的视频内容进行播放的过程中提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
- 根据权利要求1所述的方法,其特征在于,所述提供交互内容,包括:在视频播放界面中提供用于启动交互的操作选项;通过所述操作选项接收到启动交互的操作请求后,创建交互界面,在所述交互界面中提供所述交互内容。
- 根据权利要求2所述的方法,其特征在于,还包括:在创建所述交互界面后,将所述视频播放界面所属的窗口缩小,并以画中画的形式在所述交互界面的上层进行展示。
- 根据权利要求1所述的方法,其特征在于,所述提供交互内容,包括:在视频播放界面中提供第一区域以及第二区域,所述第一区域用于播放视频内容,所述第二区域用于展示所述交互内容。
- 根据权利要求1所述的方法,其特征在于,所述视频内容包括直播内容。
- 根据权利要求5所述的方法,其特征在于,所述交互内容与直播内容同步变化。
- 根据权利要求6所述的方法,其特征在于,所述提供交互内容,包括:在直播内容播放的不同时刻涉及到商品对象在不同维度上的信息时,提供与对应维度上的属性信息相关的交互内容。
- 根据权利要求6所述的方法,其特征在于,所述提供交互内容,包括:在直播内容播放的不同时刻涉及到不同商品对象时,提供与对应商品对象相关的交互内容。
- 根据权利要求6所述的方法,其特征在于,所述直播内容包括回放的直播内容;所述方法还包括:对所述交互内容涉及到的多个交互主题进行展示;在目标交互主题被选中后,将播放进度跳转到所述直播内容中与该目标交互主题对应的时间点进行播放。
- 根据权利要求5所述的方法,其特征在于,所述直播内容包括对新品商品对象的发布会现场进行直播的内容;所述提供交互内容,包括:随着直播内容的播放,逐步提供商品对象在多种维度上的属性关联的交互内容。
- 根据权利要求5所述的方法,其特征在于,所述直播内容包括用于对已发布商品对象进行介绍的直播内容;所述提供交互内容,包括:提供由主播用户在直播过程中选择的交互内容。
- 根据权利要求1所述的方法,其特征在于,所述商品对象关联的素材包括:用于对所述商品对象的外观进行多视角或多尺寸展示的图像素材;所述在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,包括:在响应用户输入的交互操作信息的过程中,提供所述商品对象的外观的多视角或多尺寸变化过程。
- 根据权利要求1所述的方法,其特征在于,所述商品对象关联的素材包括:用于对所述商品对象进行从外观到内部结构或细节的多种状态进行展示的图像素材;所述在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,包括:在响应用户输入的交互操作信息的过程中,提供所述商品对象从外观到内部结构或细节的多种状态的变化过程。
- 根据权利要求1所述的方法,其特征在于,所述商品对象关联的素材包括:用于对所述商品对象在使用状态下的安装、操控过程和/或使用效果进行展示的图像素材;所述在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,包括:在响应用户输入的交互操作信息的过程中,根据所述素材提供所述商品对象在使用状态下的安装、操控过程和/或使用效果的变化过程。
- 根据权利要求1所述的方法,其特征在于,所述商品对象关联的素材包括:用于对所述商品对象的性能属性的变化过程进行展示的图像素材;所述在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,包括:在响应用户输入的交互操作信息的过程中,根据所述素材提供所述商品对象的性能属性的变化过程。
- 根据权利要求1至15任一项所述的方法,其特征在于,还包括:提供多种交互通道,以便通过其中一交互通道输入所述交互操作信息;其中,不同的交互通道对应不同的交互操作信息输入方式。
- 根据权利要求16所述的方法,其特征在于,所述交互通道包括:通过隔空手势的方式进行交互操作输入的通道;所述方法还包括:通过识别隔空手势的手势类别生成控制指令,以用于控制所述交互内容的变化过程。
- 根据权利要求17所述的方法,其特征在于,还包括:根据接收到的隔空手势,向交互界面中添加与所述隔空手势对应的图形元素。
- 根据权利要求17所述的方法,其特征在于,还包括:通过在交互界面中展示图形元素的方式,对隔空手势的执行方式以及对应的控制 效果进行提示。
- 根据权利要求16所述的方法,其特征在于,所述交互通道包括:通过语音的方式进行交互操作输入的通道。
- 根据权利要求16所述的方法,其特征在于,所述交互通道包括:通过对终端设备的触屏进行操作的方式进行交互操作输入的通道。
- 根据权利要求16所述的方法,其特征在于,还包括:提供用于对交互通道进行选择的操作选项,以便通过被选中的交互通道输入所述交互操作信息。
- 根据权利要求16所述的方法,其特征在于,还包括:提供多个选项卡,每个选项卡对应多种不同交互主题,用于对不同交互主题对应的交互内容进行切换展示;其中,交互主题与交互通道之间具有关联关系,所述关联关系根据所述交互主题对应的素材所适合的交互通道进行确定;在其中一选项卡被选中后,通过该选项卡对应的交互主题关联的目标交互通道接收交互操作信息。
- 根据权利要求1至15任一项所述的方法,其特征在于,所述用户输入的交互操作信息包括:用于模拟人对商品对象实物执行指定动作的交互操作信息,或者,用于命令商品对象执行指定动作的交互操作信息。
- 根据权利要求1至15任一项所述的方法,其特征在于,还包括:在交互过程中,针对不同的交互主题分别提供用于表达赞同或喜爱的操作选项,以便以交互主题为单位对用户的赞同或喜爱情况进行统计。
- 一种提供商品对象信息的方法,其特征在于,包括:服务端保存与商品对象对应的交互内容;所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;接收向目标视频内容中投放交互内容的请求,所述请求中携带有关联的目标商品对象标识信息以及目标交互内容标识信息;将所述目标交互内容标识对应的交互内容提供给所述视频内容的观众用户客户 端,以便所述观众用户客户端在播放视频内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
- 根据权利要求26所述的方法,其特征在于,所述视频内容包括直播内容。
- 根据权利要求27所述的方法,其特征在于,所述直播内容包括对新品商品对象的发布会现场进行直播的内容;所述接收向目标视频内容中投放交互内容的请求,包括:接收管理客户端提交的向目标直播会话中投放交互内容的请求。
- 根据权利要求27所述的方法,其特征在于,所述直播内容包括用于对已发布商品对象进行介绍的直播内容;所述接收向目标视频内容中投放交互内容的请求,包括:接收所述直播内容的主播用户客户端提交的向目标直播会话中投放交互内容的请求。
- 一种提供商品对象信息的方法,其特征在于,包括:提供用于在直播进行过程中根据直播进度进行交互内容投放的操作选项,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;通过所述操作选项接收到投放操作请求后,确定目标直播会话标识以及目标商品对象标识;根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述目标直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
- 一种提供商品对象信息的方法,其特征在于,包括:在主播用户客户端的直播界面中提供用于向当前直播会话投放交互内容的操作选项;通过所述操作选项接收到投放操作请求后,确定目标商品对象标识;根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预 先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述当前直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据素材提供所述交互内容的变化过程。
- 一种提供商品对象信息的方法,其特征在于,包括:在商品对象关联的目标页面中提供用于启动交互的操作选项;通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;提供多种交互通道,以用于通过选择其中一交互通道输入交互操作信息,其中,不同的交互通道对应不同的交互操作信息输入方式;在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
- 根据权利要求32所述的方法,其特征在于,所述素材包括多种不同的类型,所述类型包括三维模型,二维的图片、视频、音频或文字。
- 根据权利要求32所述的方法,其特征在于,所述交互通道包括:通过隔空手势的方式进行交互操作输入的通道;所述方法还包括:通过识别隔空手势的手势类别生成控制指令,以用于控制所述交互内容的变化过程。
- 根据权利要求32所述的方法,其特征在于,所述交互通道包括:通过语音的方式进行交互操作输入的通道。
- 根据权利要求32所述的方法,其特征在于,所述交互通道包括:通过对终端设备的触屏进行操作的方式进行交互操作输入的通道。
- 根据权利要求32所述的方法,其特征在于,还包括:提供用于对交互通道进行选择的操作选项,以便通过被选中的交互通道输入所述 交互操作信息。
- 根据权利要求32所述的方法,其特征在于,所述交互内容包括分别对应多个不同的交互主题的多套交互内容;还包括:提供多个选项卡,每个选项卡对应多种不同交互主题,用于对不同交互主题对应的交互内容进行切换展示;其中,交互主题与交互通道之间具有关联关系,所述关联关系根据所述交互主题对应的素材类型所适合的交互通道进行确定;在其中一选项卡被选中后,通过该选项卡对应的交互主题关联的目标交互通道接收交互操作信息。
- 根据权利要求32至38任一项所述的方法,其特征在于,所述目标页面包括:与所述商品对象相关的直播会话对应的页面,或者,所述商品对象的详情信息页面,或者,包含所述商品对象的信息聚合页面;所述信息聚合页面包括搜索结果页面,类目页面,推荐结果页面,活动会场页面,排行榜信息页面,或者,店铺页面。
- 一种提供商品对象信息的方法,其特征在于,包括:在商品对象关联的目标页面中提供用于启动交互的操作选项;通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;接收通过隔空手势的方式输入的交互操作信息;在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
- 根据权利要求40所述的方法,其特征在于,所述隔空手势包括:用于对交互内容进行缩放或旋转的手势。
- 根据权利要求40所述的方法,其特征在于,所述隔空手势包括:用于查看关联商品对象在使用过程中的功能或效果的手势。
- 根据权利要求40所述的方法,其特征在于,所述隔空手势根据所述商品对象在使用过程中的操作方式或运动方式进行定义。
- 根据权利要求40至43任一项所述的方法,其特征在于,所述目标页面包括:与所述商品对象相关的直播会话对应的页面,或者,所述商品对象的详情信息页面,或者,包含所述商品对象的信息聚合页面;所述信息聚合页面包括搜索结果页面,类目页面,推荐结果页面,活动会场页面,排行榜信息页面,或者,店铺页面。
- 一种提供商品对象信息的装置,其特征在于,包括:交互内容提供单元,用于在对商品对象关联的视频内容进行播放的过程中提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;交互响应单元,用于在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
- 一种提供商品对象信息的装置,其特征在于,应用于服务端,包括:交互内容保存单元,用于保存与商品对象对应的交互内容;所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;投放请求接收单元,用于接收向目标视频内容中投放交互内容的请求,所述请求中携带有关联的目标商品对象标识信息以及目标交互内容标识信息;交互内容提供单元,用于将所述目标交互内容标识对应的交互内容提供给所述视频内容的观众用户客户端,以便所述观众用户客户端在播放视频内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
- 一种提供商品对象信息的装置,其特征在于,包括:第一操作选项提供单元,用于提供用于在直播进行过程中根据直播进度进行交互内容投放的操作选项,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;第一商品对象标识确定单元,用于通过所述操作选项接收到投放操作请求后,确定目标直播会话标识以及目标商品对象标识;第一交互内容列表展示单元,用于根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;第一选择结果提交单元,用于在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述目标直播会话的观众用户客户 端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程。
- 一种提供商品对象信息的装置,其特征在于,包括:第二操作选项提供单元,用于在主播用户客户端的直播界面中提供用于向当前直播会话投放交互内容的操作选项;第二商品对象标识确定单元,用于通过所述操作选项接收到投放操作请求后,确定目标商品对象标识;第二交互内容列表展示单元,用于根据所述目标商品对象标识获取可选的交互内容列表并展示,所述列表用于对预先提交到服务端的与所述目标商品对象关联的交互内容的标识信息进行展示;第二选择结果提交单元,用于在目标列表项被选择后,提交到服务端,以便所述服务端将所述目标列表项关联的交互内容提供给所述当前直播会话的观众用户客户端,所述观众用户客户端在播放直播内容的过程中提供所述交互内容,并在响应用户输入的交互操作信息的过程中,根据素材提供所述交互内容的变化过程。
- 一种提供商品对象信息的装置,其特征在于,包括:操作选项提供单元,用于在商品对象关联的目标页面中提供用于启动交互的操作选项;交互内容提供单元,用于通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;交互通道提供单元,用于提供多种交互通道,以用于通过选择其中一交互通道输入交互操作信息,其中,不同的交互通道对应不同的交互操作信息输入方式;交互响应单元,用于在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
- 一种提供商品对象信息的装置,其特征在于,包括:操作选项提供单元,用于在商品对象关联的目标页面中提供用于启动交互的操作选项;交互内容提供单元,用于通过所述操作选项接收到交互请求后,提供交互内容,所述交互内容是根据商品对象关联的素材生成的,所述素材用于描述所述商品对象的属性;交互操作信息接收单元,用于接收通过隔空手势的方式输入的交互操作信息;交互响应单元,用于在响应用户输入的交互操作信息的过程中,根据所述素材提供所述交互内容的变化过程,以便对所述商品对象的多种属性进行展示。
- 一种计算机可读存储介质,其上存储有计算机程序,其特征在于,该程序被处理器执行时实现权利要求1至44任一项所述的方法的步骤。
- 一种电子设备,其特征在于,包括:一个或多个处理器;以及与所述一个或多个处理器关联的存储器,所述存储器用于存储程序指令,所述程序指令在被所述一个或多个处理器读取执行时,执行权利要求1至44任一项所述的方法的步骤。
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