WO2020087994A1 - Block chain-based merchandise sales and value-added service system - Google Patents

Block chain-based merchandise sales and value-added service system Download PDF

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WO2020087994A1
WO2020087994A1 PCT/CN2019/096931 CN2019096931W WO2020087994A1 WO 2020087994 A1 WO2020087994 A1 WO 2020087994A1 CN 2019096931 W CN2019096931 W CN 2019096931W WO 2020087994 A1 WO2020087994 A1 WO 2020087994A1
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blockchain
product
users
value
service system
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阮静
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阮静
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/018—Certifying business or products
    • G06Q30/0185—Product, service or business identity fraud
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60—Protecting data
    • G06F21/62—Protecting access to data via a platform, e.g. using keys or access control rules
    • G06F21/6218—Protecting access to data via a platform, e.g. using keys or access control rules to a system of files or objects, e.g. local or distributed file system or database
    • G06F21/6245—Protecting personal data, e.g. for financial or medical purposes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/01—Customer relationship services
    • G06Q30/015—Providing customer assistance, e.g. assisting a customer within a business location or via helpdesk
    • G06Q30/016—After-sales
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Definitions

  • the present invention relates to the application of blockchain technology, in particular, to a commodity sales and value-added service system based on blockchain.
  • a blockchain is a chained data structure that combines data blocks in a chronological order, and is a tamper-proof and unforgeable distributed ledger guaranteed by cryptography.
  • blockchain technology uses blockchain data structures to verify and store data, uses distributed node consensus algorithms to generate and update data, uses cryptography to ensure the security of data transmission and access, and uses automated scripts.
  • a smart contract composed of code to program and manipulate data is a brand new distributed infrastructure and calculation method.
  • the blockchain mainly solves the trust and security issues of transactions.
  • the blockchain system is composed of a data layer, a network layer, a consensus layer, an incentive layer, a contract layer, and an application layer.
  • the data layer encapsulates the underlying data blocks and related data encryption and time stamps and other basic data and basic algorithms
  • the network layer includes a distributed networking mechanism, data propagation mechanism and data verification mechanism
  • the consensus layer mainly encapsulates network nodes Various consensus algorithms
  • the incentive layer integrates economic factors into the blockchain technology system, mainly including the economic incentive issuance mechanism and distribution mechanism
  • the contract layer mainly encapsulates various scripts, algorithms and smart contracts, which is the blockchain The basis of programmable features
  • the application layer encapsulates various application scenarios and cases of blockchain.
  • the chain block structure based on time stamp, the consensus mechanism of distributed nodes, the economic incentive based on consensus computing power and the flexible programmable smart contract are the most representative innovations of blockchain technology.
  • Blockchain is an innovative application model of computer technologies such as distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm and so on in the Internet era.
  • Blockchain technology is considered to be a disruptive innovation in computing models after mainframes, personal computers, and the Internet.
  • the application of blockchain has been extended to many fields such as the Internet of Things, intelligent manufacturing, supply chain management, and digital asset transactions.
  • the present invention is a commodity sales and value-added service system based on blockchain designed to solve the above technical problems.
  • a commodity sales and value-added service system based on blockchain Manufacturers establish their own blockchain assets on the blockchain.
  • the blockchain assets include: product information, coupons, after-sales service and user reviews; A unique logo is affixed to each product, and product information and logo are stored on the blockchain; manufacturers distribute coupons and provide after-sales services to users through the blockchain; users register on the blockchain through the mobile app and scan Product identification, get product information; if the product identification exists, the product is true; the product information is marked as sold, the user information adds a record of the purchased product, and adds this record on the blockchain; if the product identification does not exist , The blockchain verifies that the product is fake.
  • the user information of the blockchain-based commodity sales and value-added service system includes its unique digital signature identification.
  • the product information includes the manufacturer's name, address and contact information, commodity barcode, unique identification, production date, shelf life, use precautions, and product sales information and Service record items.
  • a user enters a product review through the mobile app and submits it to the blockchain system; if the user has a record of purchasing this product on the user's attributes, the review is blocked Store it.
  • the blockchain-based commodity sales and value-added service system The blockchain administrator formulates the rights of blockchain participants to access product reviews; the blockchain administrator designates the user as the participant ’s identity, access rights, operating scope, and decision Whether it has the authority to publish product reviews; the blockchain administrator specifies the identity of the producer as a participant, access rights, and scope of operation, and determines whether it has the authority to see product reviews posted by users on other manufacturers' products.
  • the manufacturer establishes a smart contract and distributes coupons to users through the blockchain according to the rules of the smart contract, to users who have recently purchased the same product, when the product is about to expire , Distribute the discount ticket for the next purchase through the blockchain, distribute the discount ticket to users who have recently commented on the product, the amount or discount size of the discount ticket and the number of times the user purchased the product or other products of the same manufacturer Relevant, the amount or discount size of the discount ticket is related to the number of user product reviews.
  • the discount ticket is issued to users who have purchased products from other manufacturers or competitors, and the discount ticket is issued to those who have reviewed other manufacturers or competitors. The user of the product.
  • the present invention shows a system that uses blockchain to carry out product promotion, after-sales service, user tracking and other activities.
  • the manufacturer pastes a unique logo on each product, and stores the product information and logo on the blockchain.
  • the user scans the logo and can query the blockchain to obtain detailed product information and identify the authenticity. More importantly, producers can also put discount coupons, product usage methods, user feedback forms, and other after-sales service and promotional information on the blockchain.
  • After users scan the product logo they can get coupons from the blockchain and register for after-sales service. Since the user's personal information does not exist on the blockchain, users do not need to worry about the leakage of personal information. Because users can only get discount coupons after scanning the authentic product logo, the blockchain can ensure that producers only give real users.
  • the blockchain system is based on two technologies, digital signature and smart contract.
  • Digital signature is the use of irreversible encryption algorithm to represent user information with unique digital symbols. When users conduct transactions on the blockchain, their personal information will no longer be placed on the contract.
  • Smart contracts use a programmatic way to implement asset transactions between participants on the blockchain.
  • the beneficial effect of the present invention is that it can accurately identify real users through unique product identification, can hide users' personal privacy information through blockchain digital signature and other technologies, and can achieve fair and transparent user publication through smart contract technology.
  • Product reviews can distribute coupons fairly and accurately through smart contract technology.
  • Figure 1 is a schematic diagram of the construction of the product marketing blockchain of the present invention.
  • FIG. 2 is a flow chart of the user purchasing products of the present invention.
  • FIG. 3 is a flowchart of coupon distribution according to the present invention.
  • the present invention is a blockchain-based commodity sales and value-added service system.
  • Manufacturers establish their own blockchain assets on the blockchain.
  • the blockchain assets include: product information, coupons , After-sales service and user reviews; the manufacturer pastes a unique logo on each product and stores the product information and logo on the blockchain; the manufacturer distributes coupons and provides after-sales service to users through the blockchain; the user passes
  • the mobile app is registered on the blockchain, scans the product ID, and obtains product information; if the product ID exists, the product is true; the product information is marked as sold, and the user information is added to the record of the purchased product, and is added to the blockchain Add this record on the; if the product ID does not exist, the blockchain verifies that the product is fake.
  • the user information of the blockchain-based commodity sales and value-added service system includes its unique digital signature identification.
  • the product information includes the manufacturer's name, address and contact information, commodity barcode, unique identification, production date, shelf life, use precautions, and product sales information and Service record items.
  • a user enters a product review through a mobile app and submits it to the blockchain system; if the user has a record of purchasing this product on the user's attributes, the review is blocked by the blockchain Store it.
  • the blockchain-based commodity sales and value-added service system The blockchain administrator formulates the rights of blockchain participants to access product reviews; the blockchain administrator designates the user as the participant ’s identity, access rights, operating scope, and decision Whether it has the authority to publish product reviews; the blockchain administrator specifies the identity of the producer as a participant, access rights, and scope of operation, and determines whether it has the authority to see product reviews posted by users on other manufacturers' products.
  • the manufacturer establishes a smart contract and distributes coupons to users through the blockchain according to the rules of the smart contract, to users who have recently purchased the same product, when the product is about to expire , Distribute the discount ticket for the next purchase through the blockchain, distribute the discount ticket to users who have recently commented on the product, the amount or discount size of the discount ticket and the number of times the user purchased the product or other products of the same manufacturer Relevant, the amount or discount size of the discount ticket is related to the number of user product reviews.
  • the discount ticket is issued to users who have purchased products from other manufacturers or competitors, and the discount ticket is issued to those who have reviewed other manufacturers or competitors. The user of the product.
  • Blockchain assets include: 1. Product information provided by the manufacturer (manufacturer's information, product barcode, unique identification of each product, generation date, shelf life, usage precautions, etc.), 2. Coupons, 3. After-sales service, etc .; product reviews provided by users.
  • the manufacturer or seller puts a unique logo on each product.
  • the logo can be expressed in two-dimensional codes, numbers, character strings, RFID, NFC, etc.
  • the logo is different from the product barcode (UPC code). Barcodes are assigned to manufacturers according to product category. For example, in each box of health products, a randomly generated QR code is placed.
  • the QR code is a unique product identification.
  • the manufacturer stores the product information (including the unique logo) as an asset on the blockchain.
  • the manufacturer can also check the sales information of the commodity on the blockchain, who bought the product and how much. Manufacturers can add coupons to the blockchain as new assets and use smart contracts to accurately distribute to users.
  • Participants in production plants or other blockchains can check product reviews.
  • the administrator of the blockchain can formulate access rules to ensure that only authorized participants can read the comments.
  • the access rule may be that manufacturers or agents can only read reviews of their own products, but not those of competing manufacturers.
  • the present invention is not limited to the above-mentioned best embodiment. Any other product derived from the inspiration of the present invention that is the same as or similar to the present invention falls within the protection scope of the present invention.

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Abstract

Disclosed in the present invention is a block chain-based merchandise sales and value-added service system. A manufacturer establishes the manufacturer's own block chain assets on a block chain, the block chain assets comprising: product information, a coupon, an after-sales service, and user reviews; the manufacturer attaches a unique identification onto each product and stores product information and the identification on the block chain; the manufacturer distributes a coupon and provides an after-sales service to a user by means of the block chain; the user registers on the block chain by means of an app on a mobile phone, scans the product identification, obtains product information, and identifies whether the product is genuine. The beneficial effects of the present invention comprises: accurately identifying real users by means of unique product identifications, hiding the users' personal privacy information by means of technologies such as digital signatures of the block chain, fairly and transparently publishing product reviews by users by means of smart contract technology, and distributing coupons fairly and accurately by means of smart contract technology.

Description

基于区块链的商品销售和增值服务***Blockchain-based commodity sales and value-added service system 技术领域Technical field
本发明涉及区块链技术的应用，具体地说，涉及一种基于区块链的商品销售和增值服务***。The present invention relates to the application of blockchain technology, in particular, to a commodity sales and value-added service system based on blockchain.
背景技术Background technique
狭义来讲，区块链是一种按照时间顺序将数据区块以顺序相连的方式组合成的一种链式数据结构，并以密码学方式保证的不可篡改和不可伪造的分布式账本。In a narrow sense, a blockchain is a chained data structure that combines data blocks in a chronological order, and is a tamper-proof and unforgeable distributed ledger guaranteed by cryptography.
广义来讲，区块链技术是利用块链式数据结构来验证与存储数据、利用分布式节点共识算法来生成和更新数据、利用密码学的方式保证数据传输和访问的安全、利用由自动化脚本代码组成的智能合约来编程和操作数据的一种全新的分布式基础架构与计算方式。Broadly speaking, blockchain technology uses blockchain data structures to verify and store data, uses distributed node consensus algorithms to generate and update data, uses cryptography to ensure the security of data transmission and access, and uses automated scripts. A smart contract composed of code to program and manipulate data is a brand new distributed infrastructure and calculation method.
区块链主要解决的交易的信任和安全问题，一般说来，区块链***由数据层、网络层、共识层、激励层、合约层和应用层组成。其中，数据层封装了底层数据区块以及相关的数据加密和时间戳等基础数据和基本算法；网络层则包括分布式组网机制、数据传播机制和数据验证机制等；共识层主要封装网络节点的各类共识算法；激励层将经济因素集成到区块链技术体系中来，主要包括经济激励的发行机制和分配机制等；合约层主要封装各类脚本、算法和智能合约，是区块链可编程特性的基础；应用层则封装了区块链的各种应用场景和案例。该模型中，基于时间戳的链式区块结构、分布式节点的共识机制、基于共识算力的经济激励和灵活可编程的智能合约是区块链技术最具代表性的创新点。The blockchain mainly solves the trust and security issues of transactions. Generally speaking, the blockchain system is composed of a data layer, a network layer, a consensus layer, an incentive layer, a contract layer, and an application layer. Among them, the data layer encapsulates the underlying data blocks and related data encryption and time stamps and other basic data and basic algorithms; the network layer includes a distributed networking mechanism, data propagation mechanism and data verification mechanism; the consensus layer mainly encapsulates network nodes Various consensus algorithms; the incentive layer integrates economic factors into the blockchain technology system, mainly including the economic incentive issuance mechanism and distribution mechanism; the contract layer mainly encapsulates various scripts, algorithms and smart contracts, which is the blockchain The basis of programmable features; the application layer encapsulates various application scenarios and cases of blockchain. In this model, the chain block structure based on time stamp, the consensus mechanism of distributed nodes, the economic incentive based on consensus computing power and the flexible programmable smart contract are the most representative innovations of blockchain technology.
以比特币(Bitcoin)为代表的数字货币的崛起，其底层支撑架构——区块 链(Blockchain)凭借去中心化信用、数据不可篡改等特点，吸引了世界许多国家政府部门、金融机构及互联网巨头公司的广泛关注，已经成为当前学术界和产业界的热点课题。区块链是分布式数据存储、点对点传输、共识机制、加密算法等计算机技术在互联网时代的创新应用模式。区块链技术被认为是继大型机、个人电脑、互联网之后计算模式的颠覆式创新。目前，区块链的应用已延伸到物联网、智能制造、供应链管理、数字资产交易等多个领域。With the rise of digital currency represented by Bitcoin, its underlying support structure-Blockchain (Blockchain) has attracted many government departments, financial institutions and the Internet in many countries in the world due to its characteristics of decentralized credit and immutable data. The widespread attention of giant companies has become a hot topic in the current academic and industrial circles. Blockchain is an innovative application model of computer technologies such as distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm and so on in the Internet era. Blockchain technology is considered to be a disruptive innovation in computing models after mainframes, personal computers, and the Internet. At present, the application of blockchain has been extended to many fields such as the Internet of Things, intelligent manufacturing, supply chain management, and digital asset transactions.
2016年12月在《国务院关于印发“十三五”国家信息化规划的通知》中将区块链写入“十三五”国家信息化规划，将区块链列为重点加强的战略性前沿技术。但在商品促销、售后服务，用户跟踪等商品流通与服务环节，还很少有利用区块链这一先进技术。In December 2016, the "State Council's Notice on Printing and Distributing the" 13th Five-Year "National Informatization Plan" included the blockchain in the "13th Five-Year" National Informatization Plan, and listed the blockchain as a strategic frontier for emphasis technology. However, in the commodity promotion, after-sales service, user tracking and other commodity circulation and service links, there is still little use of the advanced technology of blockchain.
发明内容Summary of the invention
本发明正是为了解决上述技术问题而设计的一种基于区块链的商品销售和增值服务***。The present invention is a commodity sales and value-added service system based on blockchain designed to solve the above technical problems.
本发明解决其技术问题所采用的技术方案是：The technical solutions adopted by the present invention to solve its technical problems are:
一种基于区块链的商品销售和增值服务***，生产商在区块链上建立自己的区块链资产，区块链资产包括：产品信息、优惠券、售后服务和用户评论；生产商在每个产品上贴上独一无二的标识，将产品信息和标识存储在区块链上；生产商通过区块链给用户分发优惠券和提供售后服务；用户通过手机app在区块链上注册，扫描产品标识，获取产品信息；如果该产品标识存在，该产品是真的；产品信息标记为已售出，用户信息添加购买产品的记录，并在区块链上增加此记录；如果产品标识不存在，区块链验证出该产品是假的。A commodity sales and value-added service system based on blockchain. Manufacturers establish their own blockchain assets on the blockchain. The blockchain assets include: product information, coupons, after-sales service and user reviews; A unique logo is affixed to each product, and product information and logo are stored on the blockchain; manufacturers distribute coupons and provide after-sales services to users through the blockchain; users register on the blockchain through the mobile app and scan Product identification, get product information; if the product identification exists, the product is true; the product information is marked as sold, the user information adds a record of the purchased product, and adds this record on the blockchain; if the product identification does not exist , The blockchain verifies that the product is fake.
所述基于区块链的商品销售和增值服务***，其用户信息包括其独一无二的数字签名标识。The user information of the blockchain-based commodity sales and value-added service system includes its unique digital signature identification.
所述基于区块链的商品销售和增值服务***，其产品信息包括生产商的名称、地址和联系方式，商品条码、独一无二的标识、生产日期、保质期、使用注意事以及产品的售出信息和服务记录项。In the blockchain-based commodity sales and value-added service system, the product information includes the manufacturer's name, address and contact information, commodity barcode, unique identification, production date, shelf life, use precautions, and product sales information and Service record items.
所述基于区块链的商品销售和增值服务***，用户通过手机app输入产品评论，提交给区块链***；如果该用户的属性上有购买过这个产品的记录，这个评论就被区块链存储下来。In the blockchain-based merchandise sales and value-added service system, a user enters a product review through the mobile app and submits it to the blockchain system; if the user has a record of purchasing this product on the user's attributes, the review is blocked Store it.
所述基于区块链的商品销售和增值服务***区块链管理员制定区块链参与者访问产品评论的权限；区块链管理员指定用户作为参与者的身份，访问权限，操作范围，决定其是否有发布产品评论的权限；区块链管理员指定生产商作为参与者的身份，访问权限，操作范围，决定其是否有看到用户在其他生产商产品上发布的产品评论的权限。The blockchain-based commodity sales and value-added service system. The blockchain administrator formulates the rights of blockchain participants to access product reviews; the blockchain administrator designates the user as the participant ’s identity, access rights, operating scope, and decision Whether it has the authority to publish product reviews; the blockchain administrator specifies the identity of the producer as a participant, access rights, and scope of operation, and determines whether it has the authority to see product reviews posted by users on other manufacturers' products.
所述基于区块链的商品销售和增值服务***，生产商建立智能合约，根据智能合约的规则通过区块链给用户分发优惠劵，给最近采购过同样产品的用户，在产品即将过期的时候，通过区块链分发下一次购买的打折票，给最近评论过该产品的用户通过区块链分发打折票，打折票的金额或折扣大小和用户购买该产品或同一产商的其他产品的次数相关，打折票的金额或折扣大小和用户的产品评论次数相关，打折票发给购买过其他产商或竞争产商的产品的用户，将打折票发给评论过其他产商或竞争产商的产品的用户。According to the blockchain-based commodity sales and value-added service system, the manufacturer establishes a smart contract and distributes coupons to users through the blockchain according to the rules of the smart contract, to users who have recently purchased the same product, when the product is about to expire , Distribute the discount ticket for the next purchase through the blockchain, distribute the discount ticket to users who have recently commented on the product, the amount or discount size of the discount ticket and the number of times the user purchased the product or other products of the same manufacturer Relevant, the amount or discount size of the discount ticket is related to the number of user product reviews. The discount ticket is issued to users who have purchased products from other manufacturers or competitors, and the discount ticket is issued to those who have reviewed other manufacturers or competitors. The user of the product.
本发明展示了一种利用区块链进行商品促销，售后服务，用户跟踪等活动的***。生产商在每个产品上贴上独一无二的标识，将产品信息和标识存在区块链上。用户扫描该标识，在区块链查询即可获取产品的详细信息，辨别真伪。更重要的是，生产商可以生把优惠劵，产品使用方式，用户反馈表，等等售后服务和促销信息也放在区块链上。用户扫描产品的标识后，从区块链上可以得 到优惠劵，注册售后服务。由于用户的个人信息并不存在区块链上，用户无需担心个人信息泄露。由于只有扫描正品产品标识之后用户才能获取优惠劵，区块链能保障生产商只给真正的用户。The present invention shows a system that uses blockchain to carry out product promotion, after-sales service, user tracking and other activities. The manufacturer pastes a unique logo on each product, and stores the product information and logo on the blockchain. The user scans the logo and can query the blockchain to obtain detailed product information and identify the authenticity. More importantly, producers can also put discount coupons, product usage methods, user feedback forms, and other after-sales service and promotional information on the blockchain. After users scan the product logo, they can get coupons from the blockchain and register for after-sales service. Since the user's personal information does not exist on the blockchain, users do not need to worry about the leakage of personal information. Because users can only get discount coupons after scanning the authentic product logo, the blockchain can ensure that producers only give real users.
区块链***基于数字签名和智能合约这两项技术上的。数字签名是将用户信息用不可逆的加密算法将用户信息用独一无二的数字符号表示，当用户在区块链上进行交易的时候，其个人信息将不再放到合约上。智能合约是用程序化的方式，在区块链上实现参与者之间的资产交易。The blockchain system is based on two technologies, digital signature and smart contract. Digital signature is the use of irreversible encryption algorithm to represent user information with unique digital symbols. When users conduct transactions on the blockchain, their personal information will no longer be placed on the contract. Smart contracts use a programmatic way to implement asset transactions between participants on the blockchain.
本发明的有益效果是能够通过独一无二的产品标识精准地鉴别真实的用户，能够通过区块链的数字签名等技术，隐藏用户的个人隐私信息，能够通过智能合约技术来实现公正透明的用户发表的产品评论，能够通过智能合约技术公正而精准地分发优惠券。The beneficial effect of the present invention is that it can accurately identify real users through unique product identification, can hide users' personal privacy information through blockchain digital signature and other technologies, and can achieve fair and transparent user publication through smart contract technology. Product reviews can distribute coupons fairly and accurately through smart contract technology.
附图说明BRIEF DESCRIPTION
图1为本发明产品营销区块链的构建示意图。Figure 1 is a schematic diagram of the construction of the product marketing blockchain of the present invention.
图2为本发明用户购买产品的流程图。FIG. 2 is a flow chart of the user purchasing products of the present invention.
图3为本发明优惠券分发的流程图。3 is a flowchart of coupon distribution according to the present invention.
具体实施方式detailed description
下面结合附图和实施例对本发明进一步说明。The present invention will be further described below with reference to the drawings and embodiments.
如图1-3所示，本发明一种基于区块链的商品销售和增值服务***，生产商在区块链上建立自己的区块链资产，区块链资产包括：产品信息、优惠券、售后服务和用户评论；生产商在每个产品上贴上独一无二的标识，将产品信息和标识存储在区块链上；生产商通过区块链给用户分发优惠券和提供售后服务；用户通过手机app在区块链上注册，扫描产品标识，获取产品信息；如果该产品标识存在，该产品是真的；产品信息标记为已售出，用户信息添加购买产品 的记录，并在区块链上增加此记录；如果产品标识不存在，区块链验证出该产品是假的。As shown in Figures 1-3, the present invention is a blockchain-based commodity sales and value-added service system. Manufacturers establish their own blockchain assets on the blockchain. The blockchain assets include: product information, coupons , After-sales service and user reviews; the manufacturer pastes a unique logo on each product and stores the product information and logo on the blockchain; the manufacturer distributes coupons and provides after-sales service to users through the blockchain; the user passes The mobile app is registered on the blockchain, scans the product ID, and obtains product information; if the product ID exists, the product is true; the product information is marked as sold, and the user information is added to the record of the purchased product, and is added to the blockchain Add this record on the; if the product ID does not exist, the blockchain verifies that the product is fake.
所述基于区块链的商品销售和增值服务***，其用户信息包括其独一无二的数字签名标识。The user information of the blockchain-based commodity sales and value-added service system includes its unique digital signature identification.
所述基于区块链的商品销售和增值服务***，其产品信息包括生产商的名称、地址和联系方式，商品条码、独一无二的标识、生产日期、保质期、使用注意事以及产品的售出信息和服务记录项。In the blockchain-based commodity sales and value-added service system, the product information includes the manufacturer's name, address and contact information, commodity barcode, unique identification, production date, shelf life, use precautions, and product sales information and Service record items.
所述基于区块链的商品销售和增值服务***，用户通过手机app输入产品评论，提交给区块链***；如果该用户的属性上有购买过这个产品的记录，这个评论就被区块链存储下来。In the blockchain-based merchandise sales and value-added service system, a user enters a product review through a mobile app and submits it to the blockchain system; if the user has a record of purchasing this product on the user's attributes, the review is blocked by the blockchain Store it.
所述基于区块链的商品销售和增值服务***区块链管理员制定区块链参与者访问产品评论的权限；区块链管理员指定用户作为参与者的身份，访问权限，操作范围，决定其是否有发布产品评论的权限；区块链管理员指定生产商作为参与者的身份，访问权限，操作范围，决定其是否有看到用户在其他生产商产品上发布的产品评论的权限。The blockchain-based commodity sales and value-added service system. The blockchain administrator formulates the rights of blockchain participants to access product reviews; the blockchain administrator designates the user as the participant ’s identity, access rights, operating scope, and decision Whether it has the authority to publish product reviews; the blockchain administrator specifies the identity of the producer as a participant, access rights, and scope of operation, and determines whether it has the authority to see product reviews posted by users on other manufacturers' products.
所述基于区块链的商品销售和增值服务***，生产商建立智能合约，根据智能合约的规则通过区块链给用户分发优惠劵，给最近采购过同样产品的用户，在产品即将过期的时候，通过区块链分发下一次购买的打折票，给最近评论过该产品的用户通过区块链分发打折票，打折票的金额或折扣大小和用户购买该产品或同一产商的其他产品的次数相关，打折票的金额或折扣大小和用户的产品评论次数相关，打折票发给购买过其他产商或竞争产商的产品的用户，将打折票发给评论过其他产商或竞争产商的产品的用户。According to the blockchain-based commodity sales and value-added service system, the manufacturer establishes a smart contract and distributes coupons to users through the blockchain according to the rules of the smart contract, to users who have recently purchased the same product, when the product is about to expire , Distribute the discount ticket for the next purchase through the blockchain, distribute the discount ticket to users who have recently commented on the product, the amount or discount size of the discount ticket and the number of times the user purchased the product or other products of the same manufacturer Relevant, the amount or discount size of the discount ticket is related to the number of user product reviews. The discount ticket is issued to users who have purchased products from other manufacturers or competitors, and the discount ticket is issued to those who have reviewed other manufacturers or competitors. The user of the product.
在本发明中，商品生产商和用户都是区块链的参与者。生产商的属性包括 名称，地址，联系方式。用户信息包括其独一无二的标识(数字签名)。区块链的资产包括：1.由生产商提供的商品信息(生产商的信息，商品条码，每个产品独一无二的标识，生成日期，保质期，使用注意事项等)，2.优惠券，3.售后服务等；由用户提供的产品评论。In the present invention, both commodity producers and users are participants in the blockchain. The manufacturer's attributes include name, address, and contact information. User information includes its unique identification (digital signature). Blockchain assets include: 1. Product information provided by the manufacturer (manufacturer's information, product barcode, unique identification of each product, generation date, shelf life, usage precautions, etc.), 2. Coupons, 3. After-sales service, etc .; product reviews provided by users.
在产品出厂前或进入零售领域前，生产商或销售商在每个产品上加一个独一无二的标识。该标识可以用二维码，数字，字符串，RFID，NFC等等方式表现。该标识和产品的条码(UPC代码)不同。条码是和生产商根据产品类别分配的。比如，每一盒保健品里，放上一张随机生成的二维码。该二维码就是独一无二的产品标识。Before a product leaves the factory or enters the retail space, the manufacturer or seller puts a unique logo on each product. The logo can be expressed in two-dimensional codes, numbers, character strings, RFID, NFC, etc. The logo is different from the product barcode (UPC code). Barcodes are assigned to manufacturers according to product category. For example, in each box of health products, a randomly generated QR code is placed. The QR code is a unique product identification.
生产厂将产品的信息(包括独一无二的标识)作为资产存储在区块链上。The manufacturer stores the product information (including the unique logo) as an asset on the blockchain.
用户可以通过手机app扫描产品的这个标识，然后通过产品的条码(UPC代码)一起，在区块链上查询到该产品的信息。如果标识不存在，区块链上就查询不到，该产品就有可能是赝品。Users can scan the product's logo through the mobile app, and then use the product's barcode (UPC code) to query the product's information on the blockchain. If the logo does not exist, it cannot be found on the blockchain, and the product may be a counterfeit.
每次用户扫描产品查询后，区块链上就记录了一条交易，该产品的属性由未售出改为已经售出，该用户的属性中添加一条已购买该产品的记录。下一次同样的标识被另外的用户查询，产品的属性不能再改动。这样就保证了用户恶意注册产品消费记录。Each time a user scans a product for a query, a transaction is recorded on the blockchain. The attribute of the product is changed from unsold to sold, and a record of the purchased product is added to the attribute of the user. The next time the same logo is queried by another user, the attributes of the product cannot be changed. This ensures that the user maliciously registers the product consumption record.
用户可以对产品进行评论，然后把评论作为资产注册在区块链上。由于只有验证购买过该产品的用户才能对该产品进行评论，区块链杜绝了虚假评论。Users can comment on the product and then register the comment as an asset on the blockchain. Since only users who verify the purchase of the product can comment on the product, the blockchain eliminates false reviews.
生产厂也可以在区块链查询商品销售信息，谁购买了产品，买了多少。生产厂可以往区块链上添加优惠券作为新资产，利用智能合约精确的给用户分发。The manufacturer can also check the sales information of the commodity on the blockchain, who bought the product and how much. Manufacturers can add coupons to the blockchain as new assets and use smart contracts to accurately distribute to users.
生产厂或其他区块链的参与者可以查询产品评论。区块链的管理者可以制定访问规则，保证只有授权的参与者才能读到评论。比如，该访问规则可以是， 生产商或代理商只能读到自己的产品的评论，无法读到竞争产商的评论。Participants in production plants or other blockchains can check product reviews. The administrator of the blockchain can formulate access rules to ensure that only authorized participants can read the comments. For example, the access rule may be that manufacturers or agents can only read reviews of their own products, but not those of competing manufacturers.
本发明不局限于上述最佳实施方式，任何人在本发明的启示下得出的其他任何与本发明相同或相近似的产品，均落在本发明的保护范围之内。The present invention is not limited to the above-mentioned best embodiment. Any other product derived from the inspiration of the present invention that is the same as or similar to the present invention falls within the protection scope of the present invention.

Claims (10)

  1. 一种基于区块链的商品销售和增值服务***，其特征在于：生产商在区块链上建立自己的区块链资产，区块链资产包括：产品信息、优惠券、售后服务和用户评论；生产商在每个产品上贴上独一无二的标识，将产品信息和标识存储在区块链上；生产商通过区块链给用户分发优惠券和提供售后服务；用户通过手机app在区块链上注册，扫描产品标识，获取产品信息；如果该产品标识存在，该产品是真的；产品信息标记为已售出，用户信息添加购买产品的记录，并在区块链上增加此记录；如果产品标识不存在，区块链验证出该产品是假的。A commodity sales and value-added service system based on blockchain, characterized by: manufacturers establish their own blockchain assets on the blockchain, and the blockchain assets include: product information, coupons, after-sales service and user reviews ; The manufacturer pastes a unique logo on each product and stores the product information and logo on the blockchain; the manufacturer distributes coupons and provides after-sales service to users through the blockchain; the user uses the mobile app on the blockchain Register on the website, scan the product ID, and obtain product information; if the product ID exists, the product is true; the product information is marked as sold, the user information is added to the record of the purchased product, and this record is added to the blockchain; if The product logo does not exist, and the blockchain verifies that the product is fake.
  2. 根据权利要求1所述的基于区块链的商品销售和增值服务***，其特征在于：用户信息包括其独一无二的数字签名标识。The commodity sales and value-added service system based on blockchain according to claim 1, wherein the user information includes its unique digital signature identification.
  3. 根据权利要求1所述的基于区块链的商品销售和增值服务***，其特征在于：产品信息包括生产商的名称、地址和联系方式，商品条码、独一无二的标识、生产日期、保质期、使用注意事以及产品的售出信息和服务记录项。The blockchain-based commodity sales and value-added service system according to claim 1, characterized in that the product information includes the manufacturer's name, address and contact information, commodity barcode, unique identification, production date, shelf life, use notice Events and product sales information and service records.
  4. 根据权利要求1所述的基于区块链的商品销售和增值服务***，其特征在于：用户通过手机app输入产品评论，提交给区块链***；如果该用户的属性上有购买过这个产品的记录，这个评论就被区块链存储下来。The blockchain-based merchandise sales and value-added service system according to claim 1, characterized in that: the user inputs product reviews through the mobile app and submits to the blockchain system; if the user has purchased this product in the attribute Record, this comment is stored on the blockchain.
  5. 根据权利要求1所述的基于区块链的商品销售和增值服务***，其特征在于：区块链管理员制定区块链参与者访问产品评论的权限；区块链管理员指定用户作为参与者的身份，访问权限，操作范围，决定其是否有发布产品评论的权限；区块链管理员指定生产商作为参与者的身份，访问权限，操作范围，决定其是否有看到用户在其他生产商产品上发布的产品评论的权限。The blockchain-based commodity sales and value-added service system according to claim 1, characterized in that: the blockchain administrator formulates the rights of blockchain participants to access product reviews; the blockchain administrator designates users as participants The identity, access rights, and scope of operations determine whether they have the authority to publish product reviews; the blockchain administrator designates the identity of the manufacturer as a participant. The access rights, scope of operations determine whether they see users in other manufacturers Permission for product reviews posted on the product.
  6. 根据权利要求1所述的基于区块链的商品销售和增值服务***，其特征在于：生产商建立智能合约，根据智能合约的规则通过区块链给用户分发优惠 劵。The blockchain-based commodity sales and value-added service system according to claim 1, wherein the manufacturer establishes a smart contract and distributes coupons to users through the blockchain according to the rules of the smart contract.
  7. 根据权利要求6所述的基于区块链的商品销售和增值服务***，其特征在于：智能合约的规则包括给最近采购过同样产品的用户，在产品即将过期的时候，通过区块链分发下一次购买的打折票。The blockchain-based commodity sales and value-added service system according to claim 6, characterized in that the rules of the smart contract include to users who have recently purchased the same product and distribute it through the blockchain when the product is about to expire Discounted tickets for one purchase.
  8. 根据权利要求6所述的基于区块链的商品销售和增值服务***，其特征在于：智能合约的规则包括给最近评论过该产品的用户通过区块链分发打折票。The commodity sales and value-added service system based on blockchain according to claim 6, characterized in that the rules of the smart contract include distribution of discount tickets to users who have recently commented on the product through the blockchain.
  9. 根据权利要求6所述的基于区块链的商品销售和增值服务***，其特征在于：智能合约的规则包括通过区块链分发打折票给购买过其他产商或竞争产商的产品的用户。The blockchain-based commodity sales and value-added service system according to claim 6, wherein the rules of the smart contract include the distribution of discount tickets through the blockchain to users who have purchased products from other manufacturers or competing manufacturers.
  10. 根据权利要求6所述的基于区块链的商品销售和增值服务***，其特征在于：智能合约的规则包括通过区块链分发打折票给评论过其他产商或竞争产商的产品的用户。The blockchain-based commodity sales and value-added service system according to claim 6, characterized in that the rules of the smart contract include the distribution of discount tickets through the blockchain to users who have reviewed products of other manufacturers or competing manufacturers.
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