WO2019095806A1 - 信息流页面展示方法、装置、***、计算设备和存储介质 - Google Patents

信息流页面展示方法、装置、***、计算设备和存储介质 Download PDF

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Publication number
WO2019095806A1
WO2019095806A1 PCT/CN2018/105117 CN2018105117W WO2019095806A1 WO 2019095806 A1 WO2019095806 A1 WO 2019095806A1 CN 2018105117 W CN2018105117 W CN 2018105117W WO 2019095806 A1 WO2019095806 A1 WO 2019095806A1
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information
title
content display
flow page
user
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PCT/CN2018/105117
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English (en)
French (fr)
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黄添才
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广州市动景计算机科技有限公司
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Publication of WO2019095806A1 publication Critical patent/WO2019095806A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces

Definitions

  • the present invention relates to the Internet technology, and in particular, to an information flow page display method, apparatus, system, computing device, and storage medium.
  • a main object of the present invention is to provide a new information flow page display solution by setting different content presentation schemes for the same information title box and selecting an optimal display scheme (for example, an optimal title) according to a predetermined rule. It can meet the browsing preferences of different users for the information flow page, and can also improve the user's click rate.
  • a method for displaying an information flow page comprising: acquiring information flow page information, wherein the information flow page includes an information title frame, and at least one of the information title frames has at least two different a content display scheme; displaying the information flow page, wherein the information flow page displayed displays a content display scheme selected for at least one of the information title frames according to a predetermined rule.
  • the acquiring information flow page information may include: acquiring information flow page information including at least one of the information title frames having at least two different content display solutions; and the method further includes: according to the predetermined rule At least one of the information title frames selects a content display scheme.
  • acquiring the information flow page information may further include: acquiring corresponding information flow page information including one content display scheme selected for the at least one of the information title frame according to the predetermined rule. Therefore, according to the specific implementation scenario and needs, the flexible choice is whether to make a selection of the title display scheme on the server side or the client side.
  • different content display schemes may be content display schemes having different title texts, title maps, and/or content profiles.
  • the scheme is adapted to various different information title display styles.
  • the predetermined rule may include at least one of: randomly selecting a content display scheme; selecting a content display scheme based at least in part on the user's previous operation; and selecting a content display scheme based at least in part on the user attribute of the user. This applies to different stages or dimensions of headline style selection.
  • selecting a content display scheme based at least in part on the user's previous operations includes at least one of: selecting a content display scheme based at least in part on the user's prior stream page browsing and corresponding click operations; and based at least in part on the user The user tag formed by the previous behavior, select a content display scheme.
  • selecting a content display scheme based at least in part on the user's prior stream page browsing and corresponding click operations may include; based at least in part on the user's click rate and/or dwell time of the title box of the different content display scheme displayed previously; A content display scheme is selected for the title box of the information flow page currently displayed by the user.
  • the method may further include: reporting, by the user, the click and/or browsing status of the information title box of the different content display scheme in the displayed information flow page. Therefore, the server can timely acquire the user's preference for the title style, so as to timely adjust the subsequent title display strategy.
  • displaying a corresponding information flow page for selecting a content display scheme for at least one of the information title frames according to a predetermined rule comprises: at least partially based on a different content display scheme of the plurality of other clients to the at least one of the information title frames Clicking and/or browsing the situation to display the information title box of the content display scheme with the corresponding style for the current client.
  • the display scheme for most users can be determined by experimental display of a small number of users, especially for the initial style determination phase.
  • each content display scheme may have a corresponding style label for indicating a style
  • one content display scheme selected for the at least one information title box according to a predetermined rule may include: a stream page according to a predetermined rule. Select a content display scheme with a specific style label.
  • the content display scheme suitable for the style can be displayed to the user according to the style label, so that the display of the information flow page is more personalized, and the click rate of the article and the user's use friendliness are further improved.
  • a method for delivering an information stream page including: generating information title box information, wherein at least one of the information title frames has at least two content display schemes; and the information flow page information is delivered, Wherein the information flow page information is the information title box information.
  • the method for delivering the page may further include: obtaining, by a plurality of clients, clicks and/or browsing status of different styles of the content display scheme of the at least one of the information title boxes; and calculating, according to the clicking, at least in part And/or browsing the situation, determining the style of the content display scheme of the information title box to be displayed to other clients and/or the style of the content display scheme of the other information title boxes to be displayed to the plurality of clients.
  • the display scheme for most users is determined by an experimental display of a small number of users, especially for the initial style determination phase.
  • the method for delivering the page may further include: acquiring current operation information and/or user attribute information of the current client; and determining, according to the previous operation information and/or user attribute information, determining to display the location
  • the content of the content title box of the current client shows the style of the scheme.
  • the title style is determined from the dimensions of the user's own attributes.
  • an information flow page display system including at least one server and a plurality of clients, where the server is configured to deliver a flow information page, where the information flow page includes a plurality of blocks.
  • Information title box, and at least one of the information title boxes has at least two different content display schemes, and the client is configured to: acquire the requested information flow page information based on the operation of detecting the request to browse the information flow page; A corresponding information flow page for selecting a content display scheme for at least one of the information title frames according to a predetermined rule is displayed.
  • an information flow page display apparatus including: a page information acquisition unit, configured to acquire information flow page information, wherein the information flow page includes an information title frame, and at least one of the The information title box has at least two different content display schemes; a display unit for displaying the information flow page, wherein the information flow page displayed displays one content selected for the at least one information title box according to a predetermined rule Show the plan.
  • the page information obtaining unit may be configured to: acquire information flow page information that includes at least one of the information title frames having at least two different content display solutions; and the device may further include: a selecting unit, configured to: A content display scheme is selected for at least one of the information title frames in accordance with the predetermined rule.
  • the page information obtaining unit may be configured to: acquire corresponding information flow page information that includes one content display scheme selected for the at least one of the information title frame according to the predetermined rule.
  • the different content display schemes may be content display schemes with different title texts, title maps, and/or content profiles.
  • the apparatus may further include: a reporting unit, configured to report a click and/or browsing situation of the information title box of the different content display schemes in the displayed information flow page by the user.
  • a reporting unit configured to report a click and/or browsing situation of the information title box of the different content display schemes in the displayed information flow page by the user.
  • the displaying unit may be configured to: display, according to a plurality of other clients, clicks and/or browsing conditions of different content display schemes of at least one of the information title boxes, and display corresponding styles for the current client.
  • the information title box of the content display scheme may be configured to: display, according to a plurality of other clients, clicks and/or browsing conditions of different content display schemes of at least one of the information title boxes, and display corresponding styles for the current client.
  • the information title box of the content display scheme may be configured to: display, according to a plurality of other clients, clicks and/or browsing conditions of different content display schemes of at least one of the information title boxes, and display corresponding styles for the current client.
  • each content display scheme has a corresponding style label for indicating a style
  • the display unit may be configured to: select a content display scheme having a specific style label for the information flow page according to a predetermined rule.
  • an information stream page issuance apparatus including: a generating unit, configured to generate information title box information, wherein at least one of the information title boxes has at least two content display schemes; a sending unit, configured to send information flow page information, where the information flow page information includes the information title box information.
  • the device may further include: a statistics unit, configured to acquire and count statistics of clicks and/or browsings of the content display schemes of the different styles of the at least one of the information title boxes by the plurality of clients; and display the determining unit Determining, in accordance with the click and/or browsing conditions, at least in part, a style of a content display scheme of the information title box to be displayed to other clients and/or other information title boxes to be displayed to the plurality of clients The content shows the style of the program.
  • a statistics unit configured to acquire and count statistics of clicks and/or browsings of the content display schemes of the different styles of the at least one of the information title boxes by the plurality of clients.
  • display the determining unit Determining, in accordance with the click and/or browsing conditions, at least in part, a style of a content display scheme of the information title box to be displayed to other clients and/or other information title boxes to be displayed to the plurality of clients
  • the content shows the style of the program.
  • the device may further include: a user information acquiring unit, configured to acquire previous operation information and/or user attribute information of the current client; and a display solution determining unit, configured to be based at least in part on the previous operation Information and/or user attribute information determining the style of the content display scheme of the information title box to be displayed to the current client.
  • a user information acquiring unit configured to acquire previous operation information and/or user attribute information of the current client
  • a display solution determining unit configured to be based at least in part on the previous operation Information and/or user attribute information determining the style of the content display scheme of the information title box to be displayed to the current client.
  • a computing device comprising: a processor; and a memory having stored thereon executable code for causing the executable code to be executed by the processor The above method is executed.
  • a non-transitory machine readable storage medium having stored thereon executable code that, when executed by a processor of an electronic device, causes the processor Perform the above method.
  • the browsing preferences of different users for the information flow page can be satisfied, and the user click rate can also be improved.
  • Figures 1A and 1B show two examples of existing information flow page presentations.
  • Figure 2 shows a schematic diagram of an environment for implementing an embodiment of the invention.
  • FIG. 3 shows a schematic flow chart of a method for displaying an information flow page according to an embodiment of the present invention.
  • FIG. 4 is a schematic flowchart of a method for delivering an information flow page according to an embodiment of the present invention.
  • Figure 5 shows a schematic diagram of determining the display scheme using the behavior of a portion of the user.
  • Figure 6 shows a schematic diagram of a particular title display based on user characteristics.
  • FIG. 7 is a block diagram showing the structure of an information flow page display apparatus according to an embodiment of the present invention.
  • FIG. 8 is a block diagram showing the structure of an information flow page issuing apparatus according to an embodiment of the present invention.
  • FIG. 9 is a schematic block diagram showing a computing device in accordance with one embodiment of the present invention.
  • information flow (often referred to as feed) refers to a way to provide users with continuously updated content, and has been widely used in content aggregation products.
  • the presented information flow page usually includes a plurality of information title boxes that are divided into blocks, and only the title (and/or picture and introduction) is displayed in the title frame, and the body page is opened after clicking.
  • FIG. 1A shows an example of a stream page that is issued in a time axis order under a "recommended" subchannel in a browser application.
  • FIG. 1B shows an example of a posted content in the form of a stream page, which is pushed by a certain subscription number in WeChat.
  • the content delivery of the information flow page involves the process of pushing content from the server to the client.
  • content delivery also involves two forms.
  • each sub-channel under the content aggregation product shown in FIG. 1A it generally has the following characteristics: a large number of updates; a time axis order; an update due to a delivery mode limitation The timeliness is poor; and the mobile display has limited content on one screen, and often only displays the title. Due to the above characteristics, in order to attract users to click on a large amount of information flow, many editors and operators have adopted the "headline party" approach. But this rude practice will have many negative effects. This kind of empty, suspected and sometimes vulgar title may improve the click rate for a while, but in the long run, it will cause users' dislike, reduce the level of the user group, and use the "wolf is coming" effect.
  • the click rate is the purpose of the information flow
  • the user retention is the basis of the click rate.
  • the click-through rate boosted by the “Title Party” is tantamount to drinking and quenching thirst. Users who are disgusted with this may abandon the use of content aggregation applications and turn to a more controllable subscription number for style and content.
  • the same title is often difficult to please a variety of different user groups.
  • the current stream content and title are basically fixed, and usually only the title is displayed during the presentation. If the title user you are using does not like it, it will result in a low click rate. At this time, if you want to change a title test, you have to re-issue it to change, but re-issue and timeline and timeliness cause various problems, such as content does not match time, content repeats, content is outdated, etc. Contrary to the original intention of improving the user experience.
  • the solution proposes an information delivery and presentation scheme, which prepares multiple titles for information on the server side, and selects the optimal title according to a certain strategy (for example, dynamic decision) to display the user's click rate. .
  • client 10 may implement information interaction with server 20 via network 40.
  • the server 20 can obtain the content required by the client 10 by accessing the database 30.
  • Network 40 may be a network for information transfer in a broad sense, and may include one or more communication networks, such as a wireless communication network, the Internet, a private area network, a local area network, a metropolitan area network, a wide area network, or a cellular data network. It should be noted that the underlying concepts of the example embodiments of the present invention are not altered if additional modules are added to or removed from the illustrated environment. Although a two-way arrow from the database 30 to the server 20 is shown in the figure, it will be understood that the transmission and reception of the above data can also be implemented by the network 40.
  • Client 10 is any suitable electronic device that can be used for network access, and the device can be a portable electronic device, including but not limited to a smart phone, tablet or other portable client; or a non-portable device such as a desktop computer .
  • the server 20 is any server capable of providing a content delivery service through a network.
  • the database 30 can maintain the content to be delivered.
  • one or a part of the clients will be selected for description (for example, client 10-1), but those skilled in the art should understand that the above 1...N mobile terminals are intended to represent the presence in the real network. For a large number of clients, the number 10-1 is chosen for ease of description, rather than implying that the client directly exists in the primary or secondary order.
  • the illustrated single server 20 and database 30 are intended to indicate that the technical solution of the present invention relates to the operation of servers and databases.
  • the specific numbered mobile terminals, as well as the individual servers and databases, are detailed for at least convenience of explanation, and do not imply limitations on the type or location of the mobile and server.
  • the server 20 and the database 30 may be small systems in which entities are merged together, or distributed systems each having multiple entities.
  • FIG. 3 shows a schematic flow chart of a method for displaying an information flow page according to an embodiment of the present invention.
  • the above method can be implemented on the client side, for example on any client 10 in the system environment shown in FIG.
  • step S310 information flow page information is acquired, the information flow page includes a blockped information title frame, and at least one of the information title frames has at least two different content display schemes.
  • Information flow is a way of presenting content that provides users with continuously updated content.
  • the information flow page refers to a page including continuously updated information, and for at least one piece of information (usually all information), the page includes only the title content of the information, not the body content.
  • the title content of the information can be presented in the form of a block title box.
  • the title block of the block means that the title frame occupies a specific area on the page, and the user can jump to the corresponding body content by clicking on the above area, instead of implying that the title frame must be presented in a specific shape, such as a rectangle, or must have A frame that can be visually distinguished.
  • the title in the title box refers to the content having a descriptive nature to the text information to be displayed, which may include only the title text, and may also include a title map or a content introduction, or any combination thereof.
  • At least one title frame displayed in the information flow page has at least two different content display schemes.
  • the difference in the content display scheme described above may mean that at least one of the title text, the title map, and/or the content description of the title box is different.
  • different styles may be "title party" titles and descriptive titles; they may be eye-catching graphics and theme-related graphics; they may be oral introductions and written introductions, and the like.
  • the above-described "content display scheme" generally used to characterize a title may also be used interchangeably with the "title scheme”.
  • the above differences in title and/or artwork, etc. cause the content display scheme to differ in "style.”
  • style refers to the difference in the overall appearance of the title frame having different content display schemes in terms of information expression.
  • Style tags can be used to label styles for individual content to facilitate subsequent bulk operations for multiple title boxes. For example, for a content display scheme with a "Title Party" title and an emoticon package, the "Popular" style label is used for labeling, while the scheme with "Descriptive" title and artwork is labeled "Regular” style.
  • the above styles may also be characterized by numbers. For example, the general title scheme for each title box can be uniformly labeled as title one on the server side, and the title party title scheme is labeled as title two. The display style can then be determined by a simple selection of Title 1 or Title 2.
  • the information flow page information may be acquired by the client, based on the operation of detecting the user requesting to browse the information flow page, and actively requesting and acquiring the information flow page information returned by the server end.
  • the information flow page information as shown in FIG. 1A is obtained based on a user opening a corresponding subchannel or a pull-down operation in a corresponding subchannel.
  • the information flow page information may be obtained by the client passively receiving the information flow page information pushed by the server, such as the push information received by the client shown in FIG. 1B.
  • the present invention does not limit the specific manner in which information flows are sent.
  • step S320 the information flow page is displayed, wherein the information flow page displayed displays a content display scheme of a corresponding style selected for the at least one information title frame according to a predetermined rule.
  • the title box can have two or more different heading styles when generated or sent on the server side
  • each title box in the information flow page that is finally displayed in the client has only one type that has been Selected style. That is to say, in different application scenarios, each title box in the information flow page may have the same or different style, or a dynamically adjusted style, but once a title frame is displayed, the style of the title frame itself is No longer change.
  • FIG. 4 is a schematic flowchart of a method for delivering an information flow page according to an embodiment of the present invention.
  • the method can be implemented on the server side, such as on server 20 in the system environment shown in FIG.
  • step S410 information title box information is generated, wherein at least one of the information title frames has at least two content display schemes.
  • information flow page information is delivered, wherein the information flow page information includes the information title frame information.
  • the choice of content display scheme can be made on the server side or on the client side.
  • the information flow page information acquired in step S310 includes only the corresponding content display scheme selected for the information title frame according to the predetermined rule, that is, the selection of the title scheme is performed by the server according to the predetermined rule before the content is delivered. Made, and the server sends the selected scheme only at step S420.
  • the server includes a plurality of content title plans in the information flow page information and delivers the information to the specific client in step S420, and the client obtains the information flow page information in S310, and then the customer The terminal itself selects and displays a plurality of content title schemes issued based on predetermined rules.
  • the predetermined rule may include at least one of: randomly selecting a content display scheme; selecting a content display scheme based at least in part on the user's previous operation; and selecting a content display scheme based at least in part on the user attribute of the user.
  • Selecting a content display scheme based at least in part on the user's prior operations may include at least one of: selecting a content display scheme based at least in part on the user's prior stream page browsing and corresponding click operations; and based at least in part on the user's prior
  • the user tag formed by the behavior selects a content display scheme.
  • selecting a content display scheme based at least in part on the user's prior stream page browsing and corresponding click operations may include: based at least in part on a user's click rate and/or a title box of a different content display scheme displayed previously. Or the dwell time selects a content display scheme for the title box of the information flow page currently displayed by the user.
  • the above predetermined rule may also be a style based selection.
  • the client selects a title in a random manner to display, that is, for the same content, the A user may see the title one, and the B user may see the title two. Then the client reports the presentation and click status in real time. After the sample reaches the amount that can be decided, the server delivers a data packet based on the result based on the result (such as the title opening rate is higher and the stay time is in line with expectations). After the client that has not been displayed receives the decision, it will display the optimal title according to the decision. In other words, in this embodiment, a part of the user is first tested to perform the test, and then the test result is automatically determined in real time and applied to the user who has not entered the experimental sample. Thereby, it is possible to select a preferred title to display based on the experimental result without changing the position of the content on the time axis.
  • the above process is divided into three parts, one is to deliver the content, the other is to collect experimental data, and the third is to make decisions and issue decisions.
  • the above process will be explained in detail in conjunction with FIG. 5 as follows.
  • the timeline attribute of the stream determines whether the title is not suitable for resending the content. Therefore, two (or more) titles can be prepared for all content by the operator or through the web crawler, and the whole is issued through the "delivery service", and the subsequent display only determines which one to display according to the decision, without changing the time.
  • the order of the axes determines whether the title is not suitable for resending the content. Therefore, two (or more) titles can be prepared for all content by the operator or through the web crawler, and the whole is issued through the "delivery service", and the subsequent display only determines which one to display according to the decision, without changing the time. The order of the axes.
  • the present invention does not limit the manner in which the information flow itself is delivered.
  • the following framework can be used to implement simultaneous delivery of multiple titles:
  • the client After the information flow packet is delivered, if the client (the client on the left side in Figure 5) finds that some IDs include multiple titles during the presentation, it will find out if there is a decision-based data packet. If this is the initial stage of the release (and therefore no decision has been made), the client can select a certain title for display in a random manner. Different results are randomly generated on different clients. That is, some users see the title one, and some see the title two. If the user is interested in the stream title, they will click Open, otherwise they will not click to open. The client will report the user's display and click behavior of the title, the duration of the internal page, and the like to the server. The server performs simple statistics after receiving the report.
  • the server's “reporting service” receives the client's report and performs statistics. When the reported sample reaches the expected number, the server's “decision service” can enable the decision model.
  • the decision model can include:
  • a title with a high click rate and an average dwell time above the value is the preferred title.
  • the “decision service” can also combine other decision-making data, according to a specific algorithm, to obtain “decision” and notify the “delivery service” of the decision result, and “deliver the service” under the generated decision-based data packet.
  • the client that has not shown the relevant content receives the decision basis. Before displaying the contents of id1 and id2, it will query the relevant decision result and press the decision to make the optimal title. Show. Because these titles have been proven to be "better” through certain experimental data, this approach leads to higher click-through rates.
  • the application example obtains a preference for the specific title scheme of each title box by randomly displaying different title schemes to a small number of users (experimental users) and collecting statistics on the click and dwell time of the partial users.
  • the user's preference for the specific title scheme is applied to other users (popular users) in order to increase the click rate of the public users.
  • the above solution is especially suitable for the initial stage of lack of decision data because it involves the time-sharing of experimental users and mass users, and is aimed at the same title box.
  • the decision-making scheme obtained by some users' click-through rate experiments cannot accurately judge the better title. For example, if you use "Title 1" to experiment, you get a higher click-through rate, and the stay time is also in line with expectations, but it may be that the experimental sample is this tendency, but may not be applicable to other users.
  • Figure 6 shows a schematic diagram of a particular title display based on user characteristics.
  • operators and web crawlers can prepare two titles for all content, and the title one is for the public (Class A).
  • the title 2 is a normal title (category B), that is, a uniform label is assigned to the title scheme according to the title number.
  • category B normal title
  • some users are not disgusted with the “title party” approach (the click rate is improved, it does not reduce the stay time), and the other users “are more resentful to the title party, or have no positive effect”.
  • two decision-making basis are generated respectively, that is, the first type of user is pushed to the class A title and the second type of user is pushed to the class B title.
  • the predetermined rules for the user can be implemented with reference to the user's previous operations and user attributes and the like.
  • the foregoing preceding operations may be the click rate and the dwell time of the user's previous "Popular" title and the regular title, or may be the tag that the system puts on the user based on the user's previous operation.
  • the user attribute may include, for example, at least one of the following: age; occupation; education; income; personal preference; and the model of the client used.
  • the above attributes may be considered comprehensively, for example, a highly educated, high-income user tends to resent the slap-in-the-head title and the like.
  • the user may even be provided with a settings page or pop-up box for style ticking directly to determine the title display style based directly on the user's selection.
  • FIG. 7 is a block diagram showing the structure of an information flow page display device (hereinafter simply referred to as a display device) according to an embodiment of the present invention.
  • FIG. 8 is a structural block diagram showing an information flow page issuing device (hereinafter referred to as a sending device) according to an embodiment of the present invention.
  • the functional modules of the presentation device 700 or the delivery device 800 may each be implemented by hardware, software, or a combination of hardware and software that implements the principles of the present invention.
  • the functional modules described in FIG. 7 or FIG. 8 can be combined or divided into sub-modules to implement the principles of the above invention. Accordingly, the description herein may support any possible combination, or division, or further limitation of the functional modules described herein.
  • the display device 700 shown in FIG. 7 can be used to implement the information flow page display method shown in FIG. 3.
  • the delivery device shown in FIG. 8 can be used to implement the information flow page delivery method shown in FIG.
  • the function modules that the display device 700 or the delivery device 800 can have and the operations that can be performed by the function modules are briefly described. For the details involved, reference may be made to the descriptions in conjunction with FIG. 3-6, and details are not described herein. .
  • the display device 700 of the present invention may include a page information obtaining unit 710 and a display unit 720.
  • the page information obtaining unit 710 may be configured to obtain information flow page information, where the information flow page may include an information title frame, and at least one of the information title frames has at least two different content display schemes, and different content display schemes. It may be a content display scheme in which the title text, the title map, and/or the content introduction are different.
  • the presentation unit 720 can be configured to display the information flow page, wherein the information flow page displayed displays a content display scheme selected for the at least one information title frame according to a predetermined rule.
  • the page information obtaining unit 710 may be configured to acquire corresponding information flow page information including one content display scheme selected for at least one of the information title frames according to the predetermined rule.
  • the page information obtaining unit 710 may be configured to acquire information flow page information including at least one of the information title boxes having at least two different content display schemes.
  • the display apparatus 700 may further include a selection unit 730, and the selection unit 730 may be configured to select one content display scheme for at least one of the information title frames according to the predetermined rule.
  • the above predetermined rules can also be flexibly set based on different application scenarios.
  • the predetermined rule may include at least one of: randomly selecting a content display scheme; selecting a content display scheme based at least in part on the user's previous operation; and selecting a content display scheme based at least in part on the user attribute of the user.
  • Selecting a content display scheme based at least in part on the user's prior operations includes at least one of: selecting a content display scheme based at least in part on the user's prior stream page browsing and corresponding click operations; and based at least in part on the user's prior behavior
  • the formed user tag selects a content display scheme.
  • Selecting a content display scheme based at least in part on the user's prior stream page browsing and corresponding click operations may include: based at least in part on the user's click rate and/or dwell time of the title box of the different content display scheme displayed previously The title box of the information flow page currently displayed by the user selects a content display scheme.
  • the display device 700 can optionally further include a reporting unit 740, which can be used to report the user's click and/or browsing status of the information title box of different content display schemes in the displayed information flow page. This can enable the server to obtain the user's preference for the title style in time, so as to adjust the subsequent title display strategy in time.
  • a reporting unit 740 which can be used to report the user's click and/or browsing status of the information title box of different content display schemes in the displayed information flow page. This can enable the server to obtain the user's preference for the title style in time, so as to adjust the subsequent title display strategy in time.
  • displaying a corresponding information flow page for selecting one content display scheme for at least one of the information title frames according to a predetermined rule may include: based at least in part on a different content display scheme of the at least one of the information title boxes by the plurality of other clients Clicking and/or browsing the situation to display the information title box of the content display scheme with the corresponding style for the current client.
  • each content display scheme has a corresponding style label for indicating a style
  • the predetermined rule may also be a style-based selection.
  • a content display scheme selected for the at least one information title frame according to a predetermined rule may include: selecting a content display scheme having a specific style label for the information flow page according to the predetermined rule.
  • FIG. 8 is a structural block diagram of an information flow page issuing apparatus according to an embodiment of the present invention.
  • the sending device 800 of the present invention may include a generating unit 810 and a sending unit 820.
  • the generating unit 810 can be configured to generate information title box information, and at least one of the information title boxes has at least two content display schemes.
  • the sending unit 820 can be configured to send information flow page information, wherein the information flow page information includes the information title box information.
  • the delivery device 800 can also include a statistics unit 830 and a display solution determination unit 850.
  • the statistics unit 830 is configured to obtain and count statistics of clicks and/or browsings of different styles of content display schemes of the at least one of the information title boxes by the plurality of clients.
  • the display plan determining unit 850 can be configured to determine a style of the content display scheme of the information title box to be displayed to other clients and/or to be displayed to the plurality of clients, based at least in part on the click and/or browsing conditions.
  • the content of the other information title box shows the style of the program.
  • the delivery device 800 can also include a user information acquisition unit 840.
  • the user information obtaining unit 840 can be configured to obtain current operation information and/or user attribute information of the current client.
  • the display scheme determining unit 850 can be configured to determine a style of a content display scheme of the information title box to be displayed to the current client based at least in part on the prior operation information and/or user attribute information.
  • the specific delivery content and the determination time of the display solution can be flexibly defined to select an optimal display solution (for example, an optimal title) to satisfy different users' browsing preferences for the information flow page. .
  • Figure 9 shows a schematic block diagram of a computing device in accordance with one embodiment of the present invention.
  • computing device 900 of the present invention can include a processor 910 and a memory 920.
  • Executable code may be stored on the memory 920, and when the executable code is executed by the processor 910, the processor 910 is caused to perform the method described above.
  • the processor 910 is caused to perform the method described above.
  • the method according to the invention may also be embodied as a computer program or computer program product comprising computer program code instructions for performing the various steps defined above in the above method of the invention.
  • the present invention may be embodied as a non-transitory machine readable storage medium (or computer readable storage medium, or machine readable storage medium) having stored thereon executable code (or computer program, or computer instruction code)
  • executable code or computer program, or computer instruction code
  • a processor of an electronic device or computing device, server, etc.
  • each block of the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the Executable instructions.
  • the functions noted in the blocks may also occur in a different order than the ones in the drawings. For example, two consecutive blocks may be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved.
  • each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts can be implemented in a dedicated hardware-based system that performs the specified function or operation. Or it can be implemented by a combination of dedicated hardware and computer instructions.

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Abstract

一种信息流页面展示方法、装置、***、计算设备和存储介质。展示方法包括：获取信息流页面信息(S310)，其中信息流页面包括信息标题框，并且至少一个信息标题框具有至少两个不同的内容显示方案；展示信息流页面(S320)，其中展示的所述信息流页面显示了根据预定规则为至少一个信息标题框选择的一个内容显示方案。由此，通过为同一条信息标题框设置不同的内容展示方案，并根据预定规则选择最优展示方案来满足不同用户对信息流页面的浏览偏好，同时提升用户点击率。

Description

信息流页面展示方法、装置、***、计算设备和存储介质 技术领域
本发明涉及互联网技术，尤其涉及一种信息流页面展示方法、装置、***、计算设备和存储介质。
背景技术
随着移动终端和互联网技术的普及，人们越来越多地使用移动端(例如，智能手机)来进行信息获取。出于展示信息量和移动端屏幕大小的考虑，通常仅包括各条信息的标题(有时还会包括标题图片和简介)的信息流页面成为了人们获取具体信息的最常见的入口。
为了吸引用户对标题的点击，很多编辑和运营人员都采用了“标题党”的做法。这种粗暴的做法或许能一时提升信息的点击率，但对用户的后续阅读体验、对提升用户群素质等都产生了不好的影响。另外，同一标题也很难取悦各种不同的用户群。
针对上述问题，需要一种新的信息流页面展示方案，其能够针对不同的用户选取最优标题以提升点击率。
发明内容
本发明的一个主要目的在于提供一种新的信息流页面展示方案，其通过为同一条信息标题框设置不同的内容展示方案，并根据预定规则选择最优展示方案(例如，最优标题)，可以满足不同用户对信息流页面的浏览偏好，还可以提升用户点击率。
根据本发明的一个方面，提供了一种信息流页面展示方法，包括：获取信息流页面信息，其中所述信息流页面包括信息标题框，并且至少一个所述信息标题框具有至少两个不同的内容显示方案；展示所述信息流页面，其中展示的所述信息流页面显示了根据预定规则为至少一个所述信息标题 框选择的一个内容显示方案。
通过为相同的信息准备不同的标题显示方案，并根据一定规则加以选择显示，能够潜在地满足各类用户的阅读需求，还可以提高文章的点击率和用户的使用友好度。
可选地，获取信息流页面信息可以包括：获取包含至少一个所述信息标题框具有至少两个不同的内容显示方案的信息流页面信息；并且，所述方法还包括：根据所述预定规则为至少一个所述信息标题框选择一个内容显示方案。另外，获取信息流页面信息也可以包括：获取包括根据所述预定规则为至少一个所述信息标题框选择的一个内容显示方案的对应信息流页面信息。由此，可以根据具体实现场景和需要，灵活选择是在服务器端还是客户端对标题显示方案做出选择。
相应地，不同的内容显示方案可以是标题文字、标题配图和/或内容简介不同的内容显示方案。由此，使得本方案适用于各种不同的信息标题显示风格。
可选地，预定规则可以包括如下至少一项：随机选取一个内容显示方案；至少部分基于用户的在前操作选取一个内容显示方案；以及至少部分基于用户的用户属性选取一个内容显示方案。由此适用于标题风格选取的不同阶段或是维度。
可选地，至少部分基于用户的在前操作选取一个内容显示方案包括如下至少一项：至少部分基于用户的在前信息流页面浏览和相应的点击操作选取一个内容显示方案；以及至少部分基于用户的在前行为形成的用户标签，选取一个内容显示方案。而至少部分基于用户的在前信息流页面浏览和相应的点击操作选取一个内容显示方案则可包括；至少部分基于用户对在前显示的不同内容显示方案的标题框的点击率和/或停留时间为所述用户当前显示的信息流页面的标题框选择一个内容显示方案。由此，能够根据期望的维度，灵活且准确地确定要显示给特定用户的标题风格。
可选地，该方法还可以包括：上报用户对显示的信息流页面中不同内容显示方案的信息标题框的点击和/或浏览情况。由此使得服务器端能够及时获取用户对标题风格的喜好，以便及时调整后续标题展示策略。
可选地，显示根据预定规则为至少一个所述信息标题框选择一个内容显示方案的对应信息流页面包括：至少部分基于多个其他客户端对至少一个所述信息标题框的不同内容显示方案的点击和/或浏览情况，为当前客户端显示具有相应风格的内容显示方案的所述信息标题框。由此，能够通过对小部分用户的实验性显示来确定对大部分用户的显示方案，尤其适用于最初的风格确定阶段。
可选地，每个内容显示方案可以具有对应的用于指示风格的风格标签，并且，根据预定规则为所述至少一个信息标题框选择的一个内容显示方案可以包括：根据预定规则为信息流页面选择具有特定风格标签的内容显示方案。由此，能够根据风格标签向用户显示适于其风格的内容显示方案，使得信息流页面的展示更为个性化，进一步提高文章的点击率和用户的使用友好度。
根据本发明的另一个方面，提供了一种信息流页面下发方法，包括：生成信息标题框信息，其中至少一个所述信息标题框具有至少两个内容显示方案；下发信息流页面信息，其中所述信息流页面信息所述信息标题框信息。由此，在服务器端保证对多种标题风格的提供。
可选地，该页面下发方法还可以包括：获取多个客户端对至少一个所述信息标题框的不同风格的内容显示方案的点击和/或浏览情况并加以统计；至少部分根据所述点击和/或浏览情况，确定要显示给其他客户端的所述信息标题框的内容显示方案的风格和/或要显示给所述多个客户端的其他信息标题框的内容显示方案的风格。由此，通过对小部分用户的实验性显示来确定对大部分用户的显示方案，尤其适用于最初的风格确定阶段。
可选地，该页面下发方法还可以包括：获取当前客户端的在前操作信息和/或用户属性信息；以及至少部分基于所述在前操作信息和/或用户属性信息，确定要显示给所述当前客户端的所述信息标题框的内容显示方案的风格。由此，从用户本身属性的维度来确定标题风格。
根据本发明的又一方面，还提供了一种信息流页面显示***，包括至少一个服务器和多个客户端，所述服务器用于下发信息流页面，所述信息流页面包括分块的多个信息标题框，并且至少一个所述信息标题框具有至 少两个不同的内容显示方案，所述客户端用于：基于检测到请求浏览信息流页面的操作，获取所请求的信息流页面信息；显示根据预定规则为至少一个所述信息标题框选择一个内容显示方案的对应信息流页面。
根据本发明的又一方面，还提供了一种信息流页面展示装置，包括：页面信息获取单元，用于获取信息流页面信息，其中所述信息流页面包括信息标题框，并且至少一个所述信息标题框具有至少两个不同的内容显示方案；展示单元，用于展示所述信息流页面，其中展示的所述信息流页面显示了根据预定规则为所述至少一个信息标题框选择的一个内容显示方案。
可选地，页面信息获取单元可以用于：获取包含至少一个所述信息标题框具有至少两个不同的内容显示方案的信息流页面信息；并且，所述装置还可以包括：选择单元，用于根据所述预定规则为至少一个所述信息标题框选择一个内容显示方案。
可选地，页面信息获取单元可以用于：获取包括根据所述预定规则为至少一个所述信息标题框选择的一个内容显示方案的对应信息流页面信息。
可选地，不同的内容显示方案可以是标题文字、标题配图和/或内容简介不同的内容显示方案。
优选地，该装置还可以包括：上报单元，用于上报用户对显示的信息流页面中不同内容显示方案的信息标题框的点击和/或浏览情况。
可选地，所述展示单元可以用于：至少部分基于多个其他客户端对至少一个所述信息标题框的不同内容显示方案的点击和/或浏览情况，为当前客户端显示具有相应风格的内容显示方案的所述信息标题框。
可选地，每个内容显示方案具有对应的用于指示风格的风格标签，并且，所述展示单元可以用于：根据预定规则为信息流页面选择具有特定风格标签的内容显示方案。
根据本发明的又一方面，还提供了一种信息流页面下发装置，包括：生成单元，用于生成信息标题框信息，其中至少一个所述信息标题框具有至少两个内容显示方案；下发单元，用于下发信息流页面信息，其中所述信息流页面信息包括所述信息标题框信息。
可选地，该装置还可以包括：统计单元，用于获取多个客户端对至少 一个所述信息标题框的不同风格的内容显示方案的点击和/或浏览情况并加以统计；显示方案确定单元，用于至少部分根据所述点击和/或浏览情况，确定要显示给其他客户端的所述信息标题框的内容显示方案的风格和/或要显示给所述多个客户端的其他信息标题框的内容显示方案的风格。
可选地，该装置还可以包括：用户信息获取单元，用于获取所述当前客户端的在前操作信息和/或用户属性信息；以及显示方案确定单元，用于至少部分基于所述在前操作信息和/或用户属性信息，确定要显示给所述当前客户端的所述信息标题框的内容显示方案的风格。
根据本发明的又一方面，还提供了一种计算设备，包括：处理器；以及存储器，其上存储有可执行代码，当所述可执行代码被所述处理器执行时，使所述处理器执行上述的方法。
根据本发明的又一方面，还提供了一种非暂时性机器可读存储介质，其上存储有可执行代码，当所述可执行代码被电子设备的处理器执行时，使所述处理器执行上述的方法。
通过为同一条信息标题框设置不同的内容展示方案，并根据预定规则选择最优展示方案(例如，最优标题)，可以满足不同用户对信息流页面的浏览偏好，还可以提升用户点击率。
附图说明
通过结合附图对本公开示例性实施方式进行更详细的描述，本公开的上述以及其它目的、特征和优势将变得更加明显，其中，在本公开示例性实施方式中，相同的参考标号通常代表相同部件。
图1A和1B示出了现有的信息流页面展示的两个例子。
图2示出了用于实现本发明实施例的环境的示意图。
图3示出了根据本发明一个实施例的一种信息流页面的显示方法的示意性流程图。
图4示出了根据本发明一个实施例的信息流页面下发方法的示意性流程图。
图5示出了利用部分用户的行为确定显示方案的示意图。
图6示出了基于用户特征进行特定标题显示的示意图。
图7是示出了根据本发明一个实施例的信息流页面展示装置的结构框图。
图8是示出了根据本发明一个实施例的信息流页面下发装置的结构框图。
图9是示出了根据本发明一个实施例的计算设备的示意性框图。
具体实施方式
下面将参照附图更详细地描述本公开的优选实施方式。虽然附图中显示了本公开的优选实施方式，然而应该理解，可以以各种形式实现本公开而不应被这里阐述的实施方式所限制。相反，提供这些实施方式是为了使本公开更加透彻和完整，并且能够将本公开的范围完整地传达给本领域的技术人员。
如前所述，信息流页面的浏览逐渐成为人们获取信息的手段和入口。在这里，信息流(常被称为Feed)指的是一种用于给用户提供持续更新的内容的展现方式，目前已广泛被使用于内容聚合类的产品。呈现的信息流页面通常包括分块的多个信息标题框，标题框内只显示标题(和/或图片及简介)，点击后才打开正文页阅读。
图1A和1B示出了常见的信息流页面的两个例子。在新闻类或浏览器类应用中，信息流通常按不同主题进行分类，并以时间轴顺序下发。图1A示出了某浏览器应用中“推荐”子频道下以时间轴顺序下发的信息流页面的一个例子。在其他应用(例如，微信)中，用户通过订阅公众号来接收其推送的信息。在各公众号的对应页面下，包括该公众号按时间顺序推送的标题框，其推送频度通常远低于新闻类应用中各子频道的内容更新频度。图1B示出了微信中由某订阅号推送的、具有信息流页面形式的下发内容的一个例子。
信息流页面的内容下发涉及将内容从服务端推送到客户端的过程。与上述信息流页面呈现的形态相对应，内容下发也涉及两种形态。一是在目前主流的新闻类或浏览器类应用中，内容下发并非真正意义的“推送”， 而是“拉取”，即都是由客户端主动发起请求(例如，用户在浏览特定子频道时的下拉操作)，服务端响应并返回的方式，如图1A所示。二是在用户订阅号(例如，微信中的订阅号)中，服务器端在一定时刻进行新内容下发，客户端即时接收或是在下一次打开应用时接收的方式，如图1B所示。
对于更为狭义的信息流而言(例如，图1A所示的内容聚合类产品下的各个子频道)，其普遍具有如下特点：更新数量大；有时间轴顺序；由于下发方式限制，更新的时效性较差；以及移动端一屏显示内容有限，往往只会显示标题。由于以上的特点，要在大量的信息流中吸引用户点击，很多的编辑和运营人员都采用了“标题党”的做法。但这种粗暴的做法会带来很多负面的影响。这种空洞、唬人有时甚至低俗的标题，或许能一时提升点击率，但长期来看，会造成用户的反感，降低用户群的层次，用得多会有“狼来了”的效果。点击率虽然是信息流的目的，但用户保有量才是点击率的基础。通过“标题党”提升的点击率无异于饮鸩止渴。对此反感的用户可能会彻底放弃对内容聚合类应用的使用，而转向风格和内容更为可控的订阅号。另外，同一标题通常也很难取悦各种不同的用户群。
现行的信息流内容和标题基本都是固定的，展示时通常又只显示标题。如果所使用的标题用户不喜欢，会导致低点击率。这时如果想换一个标题试验，必须要重新下发才能更改，但重新下发又因为时间轴和时效性导致各种问题，比如内容与时间不匹配、内容重复出现、内容过时等等，从而与提升用户体验的初衷相违背。针对这些问题，本方案提出了一种信息下发和展示方案，其在服务器侧为信息准备多个标题，并按照一定策略(例如，动态决策)选取最优标题进行显示，来提升用户点击率。
本发明的信息下发和展示方案可应用于图2所示的环境中。在一个实施例中，客户端10可以经由网络40实现与服务器20的信息交互。服务器20可以通过访问数据库30来获取客户端10所需的内容。网络40可以是广义上的用于信息传递的网络，可以包括一个或多个通信网络，诸如无线通信网络、因特网、私域网、局域网、城域网、广域网或是蜂窝数据网络等。应当注意，如果向图示环境中添加或从中去除附加模块，不会改变本发明的示例实施例的底层概念。虽然图中示出了从数据库30到服务器20 的双向箭头，但可以理解上述数据的收发也是可以通过网络40实现的。
客户端10是可用来进行网络访问的任何合适的电子设备，所述设备可以是便携式电子设备，包括但不限于智能电话、平板电脑或是其他便携式客户端；也可以是台式机等非便携式设备。服务器20是能够通过网络提供内容下发服务的任何服务器。数据库30则可以维持有要下发的内容。在随后的描述中会选择其中的一个或部分客户端加以描述(例如，客户端10-1)，但是本领域技术人员应该理解的是，上述1…N个移动终端旨在表示真实网络中存在的大量客户端，选择编号10-1是为了便于描述，而非暗示客户端直接存在主次或是顺序。示出的单个服务器20和数据库30旨在表示本发明的技术方案涉及服务器及数据库的操作。对特定编号的移动终端以及单个服务器和数据库加以详述至少为了说明方便，而非暗示对移动端和服务器的类型或是位置等具有限制。另外，本领域技术人员应该理解的是，取决于***大小及其实现方式，上述服务器20和数据库30可以是实体合并在一起的小型***，也可以是各自具有多个实体的分布式***。
图3示出了根据本发明一个实施例的一种信息流页面的展示方法的示意性流程图。上述方法可以在客户端侧实现，例如在图2所示***环境中的任意客户端10上实现。
在步骤S310，获取信息流页面信息，所述信息流页面包括分块的信息标题框，并且其中的至少一个信息标题框具有至少两个不同的内容显示方案。
信息流是一种用于给用户提供持续更新的内容的展现方式。在这里，信息流页面指的是包括持续更新的信息的页面，且针对其中的至少一条信息(通常是全部信息)，页面中仅包括信息的标题内容，而非正文内容。信息的标题内容可以以分块的标题框的形式呈现。分块的标题框指的是标题框占据页面上的特定区域，用户通过点击上述区域能够跳转至相应正文内容，而非暗示上述标题框一定是呈现为特定形状，例如矩形，或是一定具有可被视觉区分的框架。同样地，标题框中的标题指的是对要显示的正文信息具有说明性质的内容，其可以仅包括标题文字，还可以包括标题配图或内容简介，或是其任意组合。
在本发明中，在信息流页面中显示的至少一个标题框具有至少两个不同的内容显示方案。上述内容显示方案的不同可以指的是该标题框的标题文字、标题配图和/或内容简介中至少有一个是不同的。例如，不同风格可以是“标题党”式标题和描述式标题；可以是吸睛配图和主题相关配图；可以是口语式简介和书面语简介等等。另外，在随后的描述中，通常用于表征标题的上述“内容显示方案”也可以与“标题方案”互换使用。
在一个实施例中，标题和/或配图等的上述不同使得内容显示方案在“风格”上有所不同。在此，“风格”上的不同指的是具有不同内容显示方案的标题框在信息表达上所传递的整体面貌的不同。可以使用风格标签来为各个内容显示方案标注风格，以便针对多个标题框的后续批量操作。例如，对于具有“标题党”标题和表情包配图的内容显示方案，使用“哗众取宠”风格标签进行标注，而对具有“描述性”标题和配图的方案则标注为“常规”风格。在其他实施例中，上述风格也可以通过编号来表征。例如，可以在服务器端统一将每个标题框的常规标题方案标注为标题一，“标题党”标题方案标注为标题二。随后通过对标题一或标题二的简单选择就能够确定显示风格。
在一个实施例中，对信息流页面信息的获取，可以是客户端基于检测到其用户请求浏览信息流页面的操作，主动向服务器端请求并获取由服务器端所返回的信息流页面信息。例如，基于用户打开相应子频道或是在相应子频道内的下拉操作而获取的如图1A所示的信息流页面信息。在另一个实施例中，对信息流页面信息的获取，可以是客户端被动接收服务器端所推送的信息流页面信息，例如图1B所示客户端接收的推送信息。本发明对信息流下发的具体方式不做限制。
在步骤S320，展示所述信息流页面，其中展示的所述信息流页面显示了根据预定规则为所述至少一个信息标题框选择的相应风格的内容显示方案。换句话说，虽然标题框在服务器端生成或是下发时可以具有两种或以上不同标题风格，但最终在客户端中展示的信息流页面中的每个标题框则仅具有一种已被选定的风格。也就是说，在不同的应用场景中，信息流页面中的各个标题框可以具有相同或是不同风格，或是动态调整的风格，但 某一标题框一旦被显示，该标题框本身的风格就不再变化。
与图3所示的客户端的信息流页面展示方法相对应，图4示出了根据本发明一个实施例的信息流页面下发方法的示意性流程图。该方法可以在服务器端实现，例如在图2所示***环境中的服务器20上实现。
在步骤S410，生成信息标题框信息，其中至少一个所述信息标题框具有至少两个内容显示方案。在步骤S420，下发信息流页面信息，其中所述信息流页面信息包括所述信息标题框信息。
对内容显示方案的选择可以在服务器端做出，也可以在客户端做出。在前一种情况下，步骤S310中获取的信息流页面信息就仅包括根据预定规则为信息标题框选择的相应内容显示方案，即，标题方案的选择在内容下发前由服务器端根据预定规则作出，并且服务器仅在步骤S420下发经选择的方案。而在后一种情况下，服务器在步骤S420将多个内容标题方案包括在信息流页面信息内并下发到具体的客户端，客户端在S310获取上述信息流页面信息，并再由该客户端本身基于预定规则对下发的多个内容标题方案加以选择并显示。上述两种情况可以结合，并且可以基于不同的应用场景，对具体下发内容以及方案选择时间做出灵活规定。
同样地，基于不同的应用场景，上述预定规则可以被灵活设置。预定规则可以包括如下至少一项：随机选取一个内容显示方案；至少部分基于用户的在前操作选取一个内容显示方案；以及至少部分基于用户的用户属性选取一个内容显示方案。至少部分基于用户的在前操作选取一个内容显示方案可以包括如下至少一项：至少部分基于用户的在前信息流页面浏览和相应的点击操作选取一个内容显示方案；以及至少部分基于用户的在前行为形成的用户标签，选取一个内容显示方案。
在一个例子中，至少部分基于用户的在前信息流页面浏览和相应的点击操作选取一个内容显示方案可以包括：至少部分基于用户对在前显示的不同内容显示方案的标题框的点击率和/或停留时间为所述用户当前显示的信息流页面的标题框选择一个内容显示方案。另外，上述预定规则还可以是基于风格的选择。
下面将结合具体应用例对本发明的信息流页面下发和展示方法进行进 一步的阐述。
一、利用部分用户的行为确定显示方案的应用例
在服务器端，在编辑或爬虫准备信息流内容时，可以为同一篇内容准备2条或以上不同风格的标题，比如一条是哗众取宠的标题，一条正常的标题，然后同时下发到客户端。
在没有决策依据之前，客户端使用随机的方式选择一个标题来展现，即对于同一内容，A用户看到的可能是标题一，B用户看到的可能是标题二。然后客户端实时上报展现和点击情况，服务端在样本达到可以决策的量后，根据结果(比如标题一打开率更高，且停留时间符合预期)，再下发一个决策判定依据的数据包。未展示过的客户端收到决策后，会根据决策选取最优的标题来展示。换句话说，在该实施例中，先让一部分用户来做测试实验，然后实时的将实验结果进行自动决策，并作用于未进入实验样本的用户。由此能够在不改变内容在时间轴上的位置的情况下，根据实验结果来选取较优的标题来展示。
上述过程分为三部分，一是下发内容，二是收集实验数据，三是决策和下发决策。如下将结合图5对上述过程进行详细阐述。
1、下发内容
信息流的时间轴属性决定了不适合使用内容重新下发的方式来变换标题。因此可由运营人员或通过网络爬虫为所有内容准备两条(或以上的标题)，并通过“下发服务”进行整体进行下发，后续的展示只根据决策判断要显示哪一条，而不改变时间轴的先后。
本发明对信息流本身的下发方式不做限制，例如可以通过如下框架来实现多标题的同时下发：
Figure PCTCN2018105117-appb-000001
Figure PCTCN2018105117-appb-000002
(注：可以有N条包括多标题的记录)
2、收集实验数据
信息流数据包下发后，如果客户端(图5中左侧的客户端)在展示时发现某些ID包括多个标题，会去查找是否有决策依据数据包。如果此时是在下发的初期阶段(因此尚未形成决策)，则客户端可以使用随机的方式选择某一条标题用作显示。在不同的客户端随机出不同的结果。即有部分用户看到的是标题一，有部分看到标题二。倘若用户对信息流标题感兴趣，就会点击打开，否则便不会点击打开。客户端会将用户对标题的展示和点击行为、内页停留时间等上报到服务端。服务端收到上报后进行简单的统计。
3、决策和下发决策
服务器端的“上报服务”接收客户端的上报并进行统计，当上报的样本达到预期数量后，服务端的“决策服务”可以启用决策模型，在此例中，决策模型可以包括：
点击率高，且平均停留时间高于值的标题，则为优选标题。
“决策服务”还可以结合其它的决策依据数据，根据特定的算法，得出“决策”，并将决策结果通知“下发服务”，“下发服务”在对生成的决策依据数据包进行下发：
Figure PCTCN2018105117-appb-000003
未展示过相关内容的客户端(图5中右侧的客户端)收到决策依据，在展示id1和id2的内容前，会查询到相关决策结果，并在展示时按此决策 进行最优标题的展示。因为已通过一定的实验数据证明这些标题是“更优”的，所以这种做法会带来更高的点击率。
由此，本应用例通过向小部分用户(实验用户)随机显示不同的标题方案并对该部分用户的点击和停留时间加以收集统计，获取该部分用户对每个标题框具体标题方案的喜好，并将该部分用户对具体标题方案的喜好应用于其他用户(大众用户)，以期提升大众用户的点击率。
上述方案由于涉及实验用户和大众用户的分时下发，并且针对的是同样的标题框，因此尤其适用于缺乏决策数据的初始阶段。但通过部分用户进行点击率实验得出的决策方案并不能很精确的判断更优的标题。比如某条内容，使用“标题1”做实验获得了更高的点击率，并且停留时间也符合预期，但有可能刚好实验样本是这种倾向，而对其他用户可能并不适用。
二、个性化标题决策的应用例
除了点击率实验用于决策之外(例如，可以占据一定权重)，还可以加入更个性化的方式，比如给A用户推送决策结果时，除了根据点击实验结果判断，还可以加入根据A用户本身的喜好习惯来作判断，最后综合多种决策依据来下发结果。即对于不同的用户，有不同的决策结果。
图6示出了基于用户特征进行特定标题显示的示意图。在内容准备阶段，运营人员和网络爬虫可以为所有内容都准备两条标题，标题一为哗众取宠型(A类)。标题二为普通标题(B类)，即，根据标题编号为标题方案打上统一标签。后台使用大数据分析，计算出一部分用户对“标题党”的手法并不反感(点击率提高的同时，并不会降低停留时间)，另一部分用户“对于标题党比较反感，或者没有正作用”，根据这两类用户，分别生成两种决策依据，即，给第一种用户推送A类标题并给第二种用户推送B类标题。
在针对具体用户的数据分析中，可以参考用户的在前操作和用户属性等来实现针对该用户的预定规则。上述在前操作可以是该用户在前对“哗众取宠”标题和常规标题的点击率和停留时间，也可以是***基于用户的在前操作而为该用户打上的标签。另外，还可以基于用户属性对用户进行群体划分，由此实现基于用户群的标题风格推送。用户属性例如可以包括如下 至少一项：年龄；职业；学历；收入；个人喜好；以及所使用客户端的机型。在一个实施例中，可以综合考虑上述属性，例如，高学历高收入的用户倾向于反感哗众取宠型标题等等。在一个实施例中，甚至可以直接为用户提供用于风格勾选的设置页面或弹出框，以直接基于用户的选择来确定标题显示风格。
如上描述的两个应用例虽然分别基于其他用户的实验数据和客户本身的个性化数据，但应该理解的是，在具体的应用阶段，可以对上例进行灵活结合或修改来实现针对大用户的标题方案的精确选取。
至此，已经结合附图及实施例详细说明了本发明的信息流页面下发和展示方案的实现流程。此外本发明的信息下发和展示方案还可以分别由相应的装置实现。
图7是示出了根据本发明一个实施例的信息流页面展示装置(下文简称展示装置)的结构框图。图8是示出了根据本发明一个实施例的信息流页面下发装置(下文简称下发装置)的结构框图。其中，展示装置700或下发装置800的功能模块均可以由实现本发明原理的硬件、软件或硬件和软件的结合来实现。本领域技术人员可以理解的是，图7或图8所描述的功能模块可以组合起来或者划分成子模块，从而实现上述发明的原理。因此，本文的描述可以支持对本文描述的功能模块的任何可能的组合、或者划分、或者更进一步的限定。
图7所示的展示装置700可以用来实现图3所示的信息流页面展示方法，图8所示的下发装置可以用来实现图4所示的信息流页面下发方法。下面仅就展示装置700或下发装置800可以具有的功能模块以及各功能模块可以执行的操作做简要说明，对于其中涉及的细节部分可以参见上文结合图3-6的描述，这里不再赘述。
如图7所示，本发明的展示装置700可以包括页面信息获取单元710和展示单元720。其中，页面信息获取单元710可以用于获取信息流页面信息，所述信息流页面可以包括信息标题框，并且至少一个所述信息标题框具有至少两个不同的内容显示方案，不同的内容显示方案可以是标题文字、标题配图和/或内容简介不同的内容显示方案。展示单元720可以用于 展示所述信息流页面，其中展示的所述信息流页面显示了根据预定规则为所述至少一个信息标题框选择的一个内容显示方案。
根据具体实现场景和需要，可以灵活选择是在服务器端还是客户端对标题显示方案做出选择。在前一种情况下，页面信息获取单元710可以用于获取包括根据所述预定规则为至少一个所述信息标题框选择的一个内容显示方案的对应信息流页面信息。在后一种情况下，页面信息获取单元710可以用于获取包含至少一个所述信息标题框具有至少两个不同的内容显示方案的信息流页面信息。此时，所述展示装置700还可以包括选择单元730，选择单元730可以用于根据所述预定规则为至少一个所述信息标题框选择一个内容显示方案。
基于不同的应用场景，上述预定规则也可以被灵活设置。预定规则可以包括如下至少一项：随机选取一个内容显示方案；至少部分基于用户的在前操作选取一个内容显示方案；以及至少部分基于用户的用户属性选取一个内容显示方案。至少部分基于用户的在前操作选取一个内容显示方案包括如下至少一项：至少部分基于用户的在前信息流页面浏览和相应的点击操作选取一个内容显示方案；以及至少部分基于用户的在前行为形成的用户标签，选取一个内容显示方案。至少部分基于用户的在前信息流页面浏览和相应的点击操作选取一个内容显示方案可以包括：至少部分基于用户对在前显示的不同内容显示方案的标题框的点击率和/或停留时间为所述用户当前显示的信息流页面的标题框选择一个内容显示方案。
此外，展示装置700可选地还可以包括上报单元740，上报单元740可以用于上报用户对显示的信息流页面中不同内容显示方案的信息标题框的点击和/或浏览情况。这可以使得服务器端能够及时获取用户对标题风格的喜好，以便及时调整后续标题展示策略。
此时，显示根据预定规则为至少一个所述信息标题框选择一个内容显示方案的对应信息流页面可以包括：至少部分基于多个其他客户端对至少一个所述信息标题框的不同内容显示方案的点击和/或浏览情况，为当前客户端显示具有相应风格的内容显示方案的所述信息标题框。
另外，每个内容显示方案具有对应的用于指示风格的风格标签，上述 预定规则还可以是基于风格的选择。此时，根据预定规则为所述至少一个信息标题框选择的一个内容显示方案可以包括：根据预定规则为信息流页面选择具有特定风格标签的内容显示方案。
由此，通过为相同的信息准备不同的标题显示方案，并根据一定规则加以选择显示，能够潜在地满足各类用户的阅读需求，还可以提高文章的点击率和用户的使用友好度。
图8示出了根据本发明一个实施例的信息流页面下发装置的结构框图。如图8所示，本发明的下发装置800可以包括生成单元810和下发单元820。其中，生成单元810可以用于生成信息标题框信息，至少一个所述信息标题框具有至少两个内容显示方案。下发单元820可以用于下发信息流页面信息，其中所述信息流页面信息包括所述信息标题框信息。
在一个例子中，下发装置800还可以包括统计单元830和显示方案确定单元850。其中，统计单元830用于获取多个客户端对至少一个所述信息标题框的不同风格的内容显示方案的点击和/或浏览情况并加以统计。显示方案确定单元850可以用于至少部分根据所述点击和/或浏览情况，确定要显示给其他客户端的所述信息标题框的内容显示方案的风格和/或要显示给所述多个客户端的其他信息标题框的内容显示方案的风格。
在一个例子中，下发装置800还可以包括用户信息获取单元840。其中，用户信息获取单元840可以用于获取当前客户端的在前操作信息和/或用户属性信息。显示方案确定单元850可以用于至少部分基于所述在前操作信息和/或用户属性信息，确定要显示给所述当前客户端的所述信息标题框的内容显示方案的风格。
由此，可以基于不同的应用场景，对具体下发内容以及显示方案的确定时间做出灵活规定，以选择最优展示方案(例如，最优标题)来满足不同用户对信息流页面的浏览偏好。
另外，本发明的信息展示方案和/或下发方案还可以由一种计算设备实现。图9示出了根据本发明一个实施例的计算设备的示意性框图。
如图9所示，本发明的计算设备900可以包括处理器910以及存储器920。存储器920上可以存储有可执行代码，当所述可执行代码被所述处理 器910执行时，使所述处理器910执行上述的方法。具体实现过程可参见上文中的相关描述，在此不再赘述。
上文中已经参考附图详细描述了根据本发明的信息流页面展示方法、装置、***和计算设备。
此外，根据本发明的方法还可以实现为一种计算机程序或计算机程序产品，该计算机程序或计算机程序产品包括用于执行本发明的上述方法中限定的上述各步骤的计算机程序代码指令。
或者，本发明还可以实施为一种非暂时性机器可读存储介质(或计算机可读存储介质、或机器可读存储介质)，其上存储有可执行代码(或计算机程序、或计算机指令代码)，当所述可执行代码(或计算机程序、或计算机指令代码)被电子设备(或计算设备、服务器等)的处理器执行时，使所述处理器执行根据本发明的上述方法的各个步骤。
本领域技术人员还将明白的是，结合这里的公开所描述的各种示例性逻辑块、模块、电路和算法步骤可以被实现为电子硬件、计算机软件或两者的组合。
附图中的流程图和框图显示了根据本发明的多个实施例的***和方法的可能实现的体系架构、功能和操作。在这点上，流程图或框图中的每个方框可以代表一个模块、程序段或代码的一部分，所述模块、程序段或代码的一部分包含一个或多个用于实现规定的逻辑功能的可执行指令。也应当注意，在有些作为替换的实现中，方框中所标记的功能也可以以不同于附图中所标记的顺序发生。例如，两个连续的方框实际上可以基本并行地执行，它们有时也可以按相反的顺序执行，这依所涉及的功能而定。也要注意的是，框图和/或流程图中的每个方框、以及框图和/或流程图中的方框的组合，可以用执行规定的功能或操作的专用的基于硬件的***来实现，或者可以用专用硬件与计算机指令的组合来实现。
以上已经描述了本发明的各实施例，上述说明是示例性的，并非穷尽性的，并且也不限于所披露的各实施例。在不偏离所说明的各实施例的范围和精神的情况下，对于本技术领域的普通技术人员来说许多修改和变更都是显而易见的。本文中所用术语的选择，旨在最好地解释各实施例的原 理、实际应用或对市场中的技术的改进，或者使本技术领域的其它普通技术人员能理解本文披露的各实施例。

Claims (25)

  1. 一种信息流页面展示方法，包括：
    获取信息流页面信息，其中所述信息流页面包括信息标题框，并且至少一个所述信息标题框具有至少两个不同的内容显示方案；以及
    展示所述信息流页面，其中展示的所述信息流页面显示了根据预定规则为所述至少一个信息标题框选择的一个内容显示方案。
  2. 如权利要求1所述的方法，其中，获取信息流页面信息包括：
    获取包含至少一个所述信息标题框具有至少两个不同的内容显示方案的信息流页面信息；
    并且，所述方法还包括：
    根据所述预定规则为至少一个所述信息标题框选择一个内容显示方案。
  3. 如权利要求1或2所述的方法，其中，获取信息流页面信息包括：
    获取包括根据所述预定规则为至少一个所述信息标题框选择的一个内容显示方案的对应信息流页面信息。
  4. 如权利要求1-3中任一项所述的方法，其中，不同的内容显示方案是标题文字、标题配图和/或内容简介不同的内容显示方案。
  5. 如权利要求1-4中任一项所述的方法，其中，所述预定规则包括如下至少一项：
    随机选取一个内容显示方案；
    至少部分基于用户的在前操作选取一个内容显示方案；以及
    至少部分基于用户的用户属性选取一个内容显示方案。
  6. 如权利要求1-5中任一项所述的方法，其中，至少部分基于用户的在前操作选取一个内容显示方案包括如下至少一项：
    至少部分基于用户的在前信息流页面浏览和相应的点击操作选取一个 内容显示方案；以及
    至少部分基于用户的在前行为形成的用户标签，选取一个内容显示方案。
  7. 如权利要求1-6中任一项所述的方法，其中，至少部分基于用户的在前信息流页面浏览和相应的点击操作选取一个内容显示方案包括：
    至少部分基于用户对在前显示的不同内容显示方案的标题框的点击率和/或停留时间为所述用户当前显示的信息流页面的标题框选择一个内容显示方案。
  8. 如权利要求1-7中任一项所述的方法，还包括：
    上报用户对显示的信息流页面中不同内容显示方案的信息标题框的点击和/或浏览情况。
  9. 如权利要求1-8中任一项所述的方法，其中，显示根据预定规则为至少一个所述信息标题框选择一个内容显示方案的对应信息流页面包括：
    至少部分基于多个其他客户端对至少一个所述信息标题框的不同内容显示方案的点击和/或浏览情况，为当前客户端显示具有相应风格的内容显示方案的所述信息标题框。
  10. 如权利要求1-9中任一项所述的方法，其中，每个内容显示方案具有对应的用于指示风格的风格标签，并且
    根据预定规则为所述至少一个信息标题框选择的一个内容显示方案包括：
    根据预定规则为信息流页面选择具有特定风格标签的内容显示方案。
  11. 一种信息流页面下发方法，包括：
    生成信息标题框信息，其中至少一个所述信息标题框具有至少两个内容显示方案；以及
    下发信息流页面信息，其中所述信息流页面信息包括所述信息标题框信息。
  12. 如权利要求11所述的方法，还包括：
    获取多个客户端对至少一个所述信息标题框的不同风格的内容显示方案的点击和/或浏览情况并加以统计；以及
    至少部分根据所述点击和/或浏览情况，确定要显示给其他客户端的所述信息标题框的内容显示方案的风格和/或要显示给所述多个客户端的其他信息标题框的内容显示方案的风格。
  13. 如权利要求11或12所述的方法，还包括：
    获取当前客户端的在前操作信息和/或用户属性信息；以及
    至少部分基于所述在前操作信息和/或用户属性信息，确定要显示给所述当前客户端的所述信息标题框的内容显示方案的风格。
  14. 一种信息流页面显示***，包括至少一个服务器和多个客户端，所述服务器用于下发信息流页面，所述信息流页面包括分块的多个信息标题框，并且至少一个所述信息标题框具有至少两个不同的内容显示方案，所述客户端用于：
    基于检测到请求浏览信息流页面的操作，获取所请求的信息流页面信息；
    显示根据预定规则为至少一个所述信息标题框选择一个内容显示方案的对应信息流页面。
  15. 一种信息流页面展示装置，包括：
    页面信息获取单元，用于获取信息流页面信息，其中所述信息流页面包括信息标题框，并且至少一个所述信息标题框具有至少两个不同的内容显示方案；以及
    展示单元，用于展示所述信息流页面，其中展示的所述信息流页面显 示了根据预定规则为所述至少一个信息标题框选择的一个内容显示方案。
  16. 如权利要求15所述的装置，其中，所述页面信息获取单元用于：
    获取包含至少一个所述信息标题框具有至少两个不同的内容显示方案的信息流页面信息；
    并且，所述装置还包括：
    选择单元，用于根据所述预定规则为至少一个所述信息标题框选择一个内容显示方案。
  17. 如权利要求15或16所述的装置，其中，所述页面信息获取单元用于：
    获取包括根据所述预定规则为至少一个所述信息标题框选择的一个内容显示方案的对应信息流页面信息。
  18. 如权利要求15-17中任一项所述的装置，其中，不同的内容显示方案是标题文字、标题配图和/或内容简介不同的内容显示方案。
  19. 如权利要求15-18中任一项所述的装置，其中，所述预定规则包括如下至少一项：
    随机选取一个内容显示方案；
    至少部分基于用户的在前操作选取一个内容显示方案；以及
    至少部分基于用户的用户属性选取一个内容显示方案。
  20. 如权利要求15-19中任一项所述的装置，还包括：
    上报单元，用于上报用户对显示的信息流页面中不同内容显示方案的信息标题框的点击和/或浏览情况。
  21. 一种信息流页面下发装置，包括：
    生成单元，用于生成信息标题框信息，其中至少一个所述信息标题框 具有至少两个内容显示方案；以及
    下发单元，用于下发信息流页面信息，其中所述信息流页面信息包括所述信息标题框信息。
  22. 如权利要求21所述的装置，还包括：
    统计单元，用于获取多个客户端对至少一个所述信息标题框的不同风格的内容显示方案的点击和/或浏览情况并加以统计；
    显示方案确定单元，用于至少部分根据所述点击和/或浏览情况，确定要显示给其他客户端的所述信息标题框的内容显示方案的风格和/或要显示给所述多个客户端的其他信息标题框的内容显示方案的风格。
  23. 如权利要求21或22所述的装置，还包括：
    用户信息获取单元，用于获取所述当前客户端的在前操作信息和/或用户属性信息；以及
    显示方案确定单元，用于至少部分基于所述在前操作信息和/或用户属性信息，确定要显示给所述当前客户端的所述信息标题框的内容显示方案的风格。
  24. 一种计算设备，包括：
    处理器；以及
    存储器，其上存储有可执行代码，当所述可执行代码被所述处理器执行时，使所述处理器执行如权利要求1-13中任何一项所述的方法。
  25. 一种非暂时性机器可读存储介质，其上存储有可执行代码，当所述可执行代码被电子设备的处理器执行时，使所述处理器执行如权利要求1至13中任一项所述的方法。
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