WO2017190284A1 - Online course user acquisition method and system - Google Patents
Online course user acquisition method and system Download PDFInfo
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- WO2017190284A1 WO2017190284A1 PCT/CN2016/080946 CN2016080946W WO2017190284A1 WO 2017190284 A1 WO2017190284 A1 WO 2017190284A1 CN 2016080946 W CN2016080946 W CN 2016080946W WO 2017190284 A1 WO2017190284 A1 WO 2017190284A1
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- push information
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- the present invention relates to the field of communications, and in particular, to a user acquisition method and system for an online course.
- the Internet is a global network connected by computers that communicate with each other using a common language, that is, an international computer network composed of a wide area network, a local area network, and a single unit in accordance with a certain communication protocol.
- the Internet is a carrier of public information, and this mass media is faster than any previous communication medium.
- Internet education refers to the distance education model based on Internet communication. Existing Internet education cannot identify effective users, which leads to inefficiency in customer promotion.
- This application provides a user acquisition method for an online course. It solves the shortcomings of the prior art technical solution when the customer is promoted with low efficiency.
- a method of obtaining a user of an online course comprising the steps of:
- the contact information of the user is recorded;
- the method further includes:
- the method further includes:
- the analysis is evaluated based on the feedback message.
- a user acquisition system for a network course comprising:
- a crawling unit configured to acquire a history browsing record of the user, and analyze the browsing record to capture keywords of the browsing record
- a recording unit configured to record the contact information of the user when the keyword belongs to an education type
- a pushing unit for transmitting push information to the contact.
- system further includes:
- the receiving unit is configured to receive a feedback message returned by the user according to the push information.
- system further includes:
- an evaluation unit configured to evaluate the analysis according to the feedback message.
- the technical solution provided by the present invention acquires a historical browsing record of the user, analyzes the browsing record, and captures keywords of the browsing record.
- the keyword belongs to an education type
- the user's contact information is recorded, and the contact information is sent.
- Push information so it has the advantage of high customer promotion efficiency.
- FIG. 1 is a flowchart of a method for acquiring a user of an online course according to a first preferred embodiment of the present invention
- FIG. 2 is a structural diagram of a user acquisition system for a network course according to a second preferred embodiment of the present invention.
- FIG. 1 is a schematic diagram of a user acquisition method of a network course according to a first preferred embodiment of the present invention. The method is as shown in FIG.
- Step S101 Obtain a history browsing record of the user, and analyze the browsing record to capture keywords of the browsing record;
- Step S102 when the keyword belongs to an education type, record the contact information of the user;
- Step S103 Send the push information to the contact information.
- the technical solution provided by the present invention acquires a historical browsing record of the user, analyzes the browsing record, and captures keywords of the browsing record.
- the keyword belongs to an education type
- the user's contact information is recorded, and the contact information is sent.
- Push information so it has the advantage of high customer promotion efficiency.
- the foregoing method may further include:
- the foregoing method may further include:
- the analysis is evaluated based on the feedback message.
- FIG. 2 is a user acquisition system of a network course according to a second preferred embodiment of the present invention.
- the system includes:
- the crawling unit 201 is configured to acquire a history browsing record of the user, and analyze the browsing record to capture keywords of the browsing record;
- the recording unit 202 is configured to record the contact information of the user when the keyword belongs to an education type
- the pushing unit 203 is configured to send the push information to the contact information.
- the technical solution provided by the present invention acquires a historical browsing record of the user, analyzes the browsing record, and captures keywords of the browsing record.
- the keyword belongs to an education type
- the user's contact information is recorded, and the contact information is sent.
- Push information so it has the advantage of high customer promotion efficiency.
- the above system may further include:
- the receiving unit 204 is configured to receive a feedback message returned by the user according to the push information.
- the above system may further include:
- the evaluation unit 205 is configured to evaluate the analysis according to the feedback message.
- the program may be stored in a computer readable storage medium, and the storage medium may include: Flash drive, read-only memory (English: Read-Only Memory, referred to as: ROM), random accessor (English: Random Access Memory, referred to as: RAM), disk or CD.
- ROM Read-Only Memory
- RAM Random Access Memory
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- Information Transfer Between Computers (AREA)
Abstract
Disclosed are an online course user acquisition method and system, the method comprising the following steps: acquiring a historical browsing record of a user, and analysing the browsing record to obtain a keyword of the browsing record; when the keyword belongs to an education type, recording contact details of the user; sending push information with regard to the contact details. The present technical solution has the advantage of high promotional efficiency.
Description
本发明涉及通信领域，尤其涉及 一种网络课程的用户获取方 法及*** 。 The present invention relates to the field of communications, and in particular, to a user acquisition method and system for an online course.
互联网（internet），是由一些使用公用语言互相通信的计算机连接而成的全球网络，即广域网、局域网及单机按照一定的通讯协议组成的国际计算机网络。互联网是一种公用信息的载体，这种大众传媒比以往的任何一种通讯媒体都要快。互联网教育是指基于互联网通信的远程教育模式，现有的互联网教育无法对有效用户进行识别，这导致在进行客户推广时效率低。
The Internet (internet) is a global network connected by computers that communicate with each other using a common language, that is, an international computer network composed of a wide area network, a local area network, and a single unit in accordance with a certain communication protocol. The Internet is a carrier of public information, and this mass media is faster than any previous communication medium. Internet education refers to the distance education model based on Internet communication. Existing Internet education cannot identify effective users, which leads to inefficiency in customer promotion.
本申请提供一种 网络课程的用户获取方 法。其解决现有技术的技术方案客户推广时效率低的缺点。 This application provides a user acquisition method for an online course. It solves the shortcomings of the prior art technical solution when the customer is promoted with low efficiency.
一方面，提供 一种网络课程的用户获取 方法，所述方法包括如下步骤： In one aspect, a method of obtaining a user of an online course is provided, the method comprising the steps of:
获取用户的历史浏览记录，对该浏览记录进行分析抓取该浏览记录的关键词； Obtaining a history browsing record of the user, analyzing the browsing record to capture keywords of the browsing record;
当该关键词属于教育类型时，将该用户的联系方式记录； When the keyword belongs to an education type, the contact information of the user is recorded;
对该联系方式发送推送信息。 Send push information for this contact.
可选的，所述方法还包括： Optionally, the method further includes:
接收用户依据该推送信息返回的反馈消息。 Receiving a feedback message returned by the user according to the push information.
可选的，所述方法还包括： Optionally, the method further includes:
依据该反馈消息对该分析进行评价。 The analysis is evaluated based on the feedback message.
第二方面，提供 一种 网络课程的用户获取 ***，所述***包括： In a second aspect, a user acquisition system for a network course is provided, the system comprising:
抓取单元，用于获取用户的历史浏览记录，对该浏览记录进行分析抓取该浏览记录的关键词； a crawling unit, configured to acquire a history browsing record of the user, and analyze the browsing record to capture keywords of the browsing record;
记录单元，用于当该关键词属于教育类型时，将该用户的联系方式记录； a recording unit, configured to record the contact information of the user when the keyword belongs to an education type;
推送单元，用于对该联系方式发送推送信息。 A pushing unit for transmitting push information to the contact.
可选的，所述***还包括： Optionally, the system further includes:
接收单元，用于接收用户依据该推送信息返回的反馈消息。 The receiving unit is configured to receive a feedback message returned by the user according to the push information.
可选的，所述***还包括： Optionally, the system further includes:
评价单元，用于依据该反馈消息对该分析进行评价。 And an evaluation unit, configured to evaluate the analysis according to the feedback message.
本发明提供的技术方案获取用户的历史浏览记录，对该浏览记录进行分析抓取该浏览记录的关键词，当该关键词属于教育类型时，将该用户的联系方式记录，对该联系方式发送推送信息，所以其具有客户推广效率高的优点。
The technical solution provided by the present invention acquires a historical browsing record of the user, analyzes the browsing record, and captures keywords of the browsing record. When the keyword belongs to an education type, the user's contact information is recorded, and the contact information is sent. Push information, so it has the advantage of high customer promotion efficiency.
为了更清楚地说明本发明实施例的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly described below. It is obvious that the drawings in the following description are some embodiments of the present invention. Those skilled in the art can also obtain other drawings based on these drawings without paying any creative work.
图1为本发明第一较佳实施方式提供的一种网络课程的用户获取方法的流程图；1 is a flowchart of a method for acquiring a user of an online course according to a first preferred embodiment of the present invention;
图2为本发明第二较佳实施方式提供的一种网络课程的用户获取***的结构图。FIG. 2 is a structural diagram of a user acquisition system for a network course according to a second preferred embodiment of the present invention.
下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are a part of the embodiments of the present invention, but not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.
请参考图1，图1是本发明第一较佳实施方式提出的一种网络课程的用户获取方法，该方法如图1所示，包括如下步骤：Please refer to FIG. 1. FIG. 1 is a schematic diagram of a user acquisition method of a network course according to a first preferred embodiment of the present invention. The method is as shown in FIG.
步骤S101、获取用户的历史浏览记录，对该浏览记录进行分析抓取该浏览记录的关键词；Step S101: Obtain a history browsing record of the user, and analyze the browsing record to capture keywords of the browsing record;
步骤S102、当该关键词属于教育类型时，将该用户的联系方式记录；Step S102: when the keyword belongs to an education type, record the contact information of the user;
步骤S103、对该联系方式发送推送信息。Step S103: Send the push information to the contact information.
本发明提供的技术方案获取用户的历史浏览记录，对该浏览记录进行分析抓取该浏览记录的关键词，当该关键词属于教育类型时，将该用户的联系方式记录，对该联系方式发送推送信息，所以其具有客户推广效率高的优点。The technical solution provided by the present invention acquires a historical browsing record of the user, analyzes the browsing record, and captures keywords of the browsing record. When the keyword belongs to an education type, the user's contact information is recorded, and the contact information is sent. Push information, so it has the advantage of high customer promotion efficiency.
可选的，上述方法在步骤S103之后还可以包括：Optionally, after the step S103, the foregoing method may further include:
接收用户依据该推送信息返回的反馈消息。Receiving a feedback message returned by the user according to the push information.
可选的，上述方法在步骤S103之后还可以包括：Optionally, after the step S103, the foregoing method may further include:
依据该反馈消息对该分析进行评价。The analysis is evaluated based on the feedback message.
请参考图2，图2是本发明第二较佳实施方式提出的一种网络课程的用户获取***，该***包括：Please refer to FIG. 2. FIG. 2 is a user acquisition system of a network course according to a second preferred embodiment of the present invention. The system includes:
抓取单元201，用于获取用户的历史浏览记录，对该浏览记录进行分析抓取该浏览记录的关键词；The crawling unit 201 is configured to acquire a history browsing record of the user, and analyze the browsing record to capture keywords of the browsing record;
记录单元202，用于当该关键词属于教育类型时，将该用户的联系方式记录；The recording unit 202 is configured to record the contact information of the user when the keyword belongs to an education type;
推送单元203，用于对该联系方式发送推送信息。The pushing unit 203 is configured to send the push information to the contact information.
本发明提供的技术方案获取用户的历史浏览记录，对该浏览记录进行分析抓取该浏览记录的关键词，当该关键词属于教育类型时，将该用户的联系方式记录，对该联系方式发送推送信息，所以其具有客户推广效率高的优点。The technical solution provided by the present invention acquires a historical browsing record of the user, analyzes the browsing record, and captures keywords of the browsing record. When the keyword belongs to an education type, the user's contact information is recorded, and the contact information is sent. Push information, so it has the advantage of high customer promotion efficiency.
可选的，上述***还可以包括：Optionally, the above system may further include:
接收单元204，用于接收用户依据该推送信息返回的反馈消息。The receiving unit 204 is configured to receive a feedback message returned by the user according to the push information.
可选的，上述***还可以包括：Optionally, the above system may further include:
评价单元205，用于依据该反馈消息对该分析进行评价。The evaluation unit 205 is configured to evaluate the analysis according to the feedback message.
需要说明的是，对于前述的各个方法实施例，为了简单描述，故将其都表述为一系列的动作组合，但是本领域技术人员应该知悉，本发明并不受所描述的动作顺序的限制，因为依据本发明，某一些步骤可以采用其他顺序或者同时进行。其次，本领域技术人员也应该知悉，说明书中所描述的实施例均属于优选实施例，所涉及的动作和模块并不一定是本发明所必须的。It should be noted that, for the foregoing various method embodiments, for the sake of simple description, they are all expressed as a series of action combinations, but those skilled in the art should understand that the present invention is not limited by the described action sequence. Because certain steps may be performed in other sequences or concurrently in accordance with the present invention. In addition, those skilled in the art should also understand that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present invention.
在上述实施例中，对各个实施例的描述都各有侧重，某个实施例中没有详细描述的部分，可以参见其他实施例的相关描述。In the above embodiments, the descriptions of the various embodiments are different, and the parts that are not described in detail in a certain embodiment can be referred to the related descriptions of other embodiments.
本领域普通技术人员可以理解上述实施例的各种方法中的全部或部分步骤是可以通过程序来指令相关的硬件来完成，该程序可以存储于一计算机可读存储介质中，存储介质可以包括：闪存盘、只读存储器（英文：Read-Only
Memory ，简称：ROM）、随机存取器（英文：Random Access Memory，简称：RAM）、磁盘或光盘等。A person skilled in the art may understand that all or part of the various steps of the foregoing embodiments may be performed by a program to instruct related hardware. The program may be stored in a computer readable storage medium, and the storage medium may include: Flash drive, read-only memory (English: Read-Only
Memory, referred to as: ROM), random accessor (English: Random Access Memory, referred to as: RAM), disk or CD.
以上对本发明实施例所提供的内容下载方法及相关设备、***进行了详细介绍，本文中应用了具体个例对本发明的原理及实施方式进行了阐述，以上实施例的说明只是用于帮助理解本发明的方法及其核心思想；同时，对于本领域的一般技术人员，依据本发明的思想，在具体实施方式及应用范围上均会有改变之处，综上所述，本说明书内容不应理解为对本发明的限制。The content downloading method and the related device and system provided by the embodiments of the present invention are described in detail above. The principles and implementation manners of the present invention are described in the specific examples. The description of the above embodiments is only used to help understand the present invention. The method of the invention and its core idea; at the same time, for the person of ordinary skill in the art, according to the idea of the present invention, there are some changes in the specific embodiment and the scope of application. In summary, the content of the specification should not be understood. To limit the invention.
Claims (6)
- 一种网络课程的用户获取 方法，其特征在于，所述方法包括如下步骤： A user acquisition method for an online course, characterized in that the method comprises the following steps:获取用户的历史浏览记录，对该浏览记录进行分析抓取该浏览记录的关键词；Obtaining a history browsing record of the user, analyzing the browsing record to capture keywords of the browsing record;当该关键词属于教育类型时，将该用户的联系方式记录；When the keyword belongs to an education type, the contact information of the user is recorded;对该联系方式发送推送信息。Send push information for this contact.
- 根据权利要求1所述的方法，其特征在于，所述方法还包括：The method of claim 1 further comprising:接收用户依据该推送信息返回的反馈消息。Receiving a feedback message returned by the user according to the push information.
- 根据权利要求1所述的方法，其特征在于，所述方法还包括：The method of claim 1 further comprising:依据该反馈消息对该分析进行评价。The analysis is evaluated based on the feedback message.
- 一种 网络课程的用户获取 ***，其特征在于，所述***包括： A user acquisition system for a network course, characterized in that the system comprises:抓取单元，用于获取用户的历史浏览记录，对该浏览记录进行分析抓取该浏览记录的关键词；a crawling unit, configured to acquire a history browsing record of the user, and analyze the browsing record to capture keywords of the browsing record;记录单元，用于当该关键词属于教育类型时，将该用户的联系方式记录；a recording unit, configured to record the contact information of the user when the keyword belongs to an education type;推送单元，用于对该联系方式发送推送信息。A pushing unit for transmitting push information to the contact.
- 根据权利要求4所述的***，其特征在于，所述***还包括：The system of claim 4, wherein the system further comprises:接收单元，用于接收用户依据该推送信息返回的反馈消息。The receiving unit is configured to receive a feedback message returned by the user according to the push information.
- 根据权利要求4所述的***，其特征在于，所述***还包括：The system of claim 4, wherein the system further comprises:评价单元，用于依据该反馈消息对该分析进行评价。And an evaluation unit, configured to evaluate the analysis according to the feedback message.
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| US20130238580A1 (en) * | 2012-03-12 | 2013-09-12 | Oracle International Corporation | Automatic adaptive content delivery |
| CN104933163A (en) * | 2015-06-26 | 2015-09-23 | 广西中烟工业有限责任公司 | Product customization system based on social group and product customization method based on social group |
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| CN102141986A (en) * | 2010-01-28 | 2011-08-03 | 北京邮电大学 | Individualized information providing method and system based on user behaviors |
| CN102509233A (en) * | 2011-11-29 | 2012-06-20 | 汕头大学 | User online action information-based recommendation method |
| US20130238580A1 (en) * | 2012-03-12 | 2013-09-12 | Oracle International Corporation | Automatic adaptive content delivery |
| CN103279908A (en) * | 2013-05-31 | 2013-09-04 | 北京爱心家园育英技术服务中心 | Data pushing method for educational information system |
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