CN104933163A - Product customization system based on social group and product customization method based on social group - Google Patents
Product customization system based on social group and product customization method based on social group Download PDFInfo
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- CN104933163A CN104933163A CN201510364602.XA CN201510364602A CN104933163A CN 104933163 A CN104933163 A CN 104933163A CN 201510364602 A CN201510364602 A CN 201510364602A CN 104933163 A CN104933163 A CN 104933163A
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- G06F16/95—Retrieval from the web
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Abstract
The invention discloses a product customization system based on a social group. The product customization system comprises an analysis unit, a pushing unit, a feedback unit, a secondary analysis unit 24, a secondary pushing unit, a secondary feedback unit, a collecting unit, a modifying unit 28, a production and distribution unit and a promoting propagation unit, wherein the analysis unit analyzes a discussion hotspot and a propagation hotspot of the social group; the pushing unit pushes product information relevant to the discussion hotspot and the propagation hotspot to the social group; the feedback unit collects feedback data, aiming at the pushed information, of a user; the secondary analysis unit 24 analyzes an interest point of the feedback user; the secondary pushing unit performs secondary information pushing to the user by aiming at the interest point of the user; the collecting unit collects the personalized customization demand of the secondary feedback user; the modifying unit 28 perfects the customization demand of the user; and the user can promote products in the social group through the promoting propagation unit for completing secondary propagation. The product customization system can realize the potential customer mining in social networks in a targeted way, so that the products are effectively promoted; the individual product customization service is provided for potential demand customers; and the secondary propagation is deeply formed.
Description
Technical field
The present invention relates to the particular analysis of large data mining and targeted customer, be specifically related to a kind of product customization system and method based on community.
Background technology
Social networks occupies more and more important position in life, also occurred carrying out product marketing by social networks, but pushed information is single, easily cause the dislike of product-free demand user, even if user is interested in pushed information, due to the templated of product and can not effective communication, abandon pent-up demand, therefore how in social networks as micro-letter community, autotelicly in QQ community carry out potential customers' excavation, carry out effective popularization of product, and personalized product customize services is carried out to potential demand client, more deep formation secondary is propagated, become the problem that will solve.
Summary of the invention
In order to solve Customer mining potential in community, realize by the Personalized service to potential customers, reach the object that product is propagated by conscious propagation and the secondary of community user, the present invention proposes a kind of product ordering system based on community, comprise: analytic unit, analyze the discussion focus in this community of a timing node and propagate focus, by recording the high frequency vocabulary of fixed time node and transfer amount and sorting, obtain the discussion feature of this community and propagate focus;
Push unit, pushes to this community and focus is discussed or propagates the relevant product information of focus;
Feedback unit, collects the feedback data of user for this pushed information;
Secondary analysis unit, follows the tracks of this feedback user, and analyzes the point of interest of this feedback user, is judged the point of interest of this feedback user by the properties collection gathering the daily access of this user;
Secondary push unit, for the point of interest of user, carries out secondary information propelling movement to user;
Secondary feedback unit, if user feeds back again for this secondary pushed information, then opens the personalized customization Demand and service to this secondary feedback user;
Collector unit, collects the personalized customization demand of this secondary feedback user;
Amending unit, in conjunction with actual product, the customized demand of user is improved in design, forms final customized solution;
Produce dispensing unit, according to final customized solution, carry out production dispensing by user's request;
Promote propagation unit, user promotes in community, completes secondary and propagates.
The present invention also discloses a kind of product customization method based on community, comprises the following steps:
S11, analyzes discussion focus in this community of a timing node and propagates focus, by recording the high frequency vocabulary of fixed time node and transfer amount and sorting, obtains the discussion feature of this community and propagates focus;
S12, pushes to this community and focus is discussed or propagates the relevant product information of focus;
S13, collects the feedback data of user for this pushed information;
S14, follows the tracks of this feedback user, and analyzes the point of interest of this feedback user, is judged the point of interest of this feedback user by the properties collection gathering the daily access of this user;
S15, for the point of interest of user, carries out secondary information propelling movement to user;
S16, if user feeds back again for this secondary pushed information, then opens the personalized customization Demand and service to this secondary feedback user;
S17, collects the personalized customization demand of this secondary feedback user;
S18, in conjunction with actual product, the customized demand of user is improved in design, forms final customized solution;
S19, according to final customized solution, carries out production dispensing by user's request;
S20, guides user to promote in community, completes secondary and propagates.
The present invention can carry out potential customers' excavation as autotelic in micro-letter community, QQ community in social networks, and carry out effective popularization of product, and carry out personalized product customize services to potential demand client, more deep formation secondary is propagated.
Accompanying drawing explanation
Fig. 1 is a kind of product ordering system structural drawing based on community of the present invention
Fig. 2 is a kind of product customization method flow diagram based on community of the present invention
Embodiment
See Fig. 1, based on the product ordering system of community, should comprise: analytic unit 21, analyze the discussion focus in this community of a timing node and propagate focus, by recording the high frequency vocabulary of fixed time node and transfer amount and sorting, obtain the discussion focus of this community and propagate focus; Push unit 22, pushes to this community and focus is discussed or propagates the relevant product information of focus; Feedback unit 23, collects the feedback data of user for this pushed information; Secondary analysis unit 24, follows the tracks of this feedback user, and analyzes the point of interest of this feedback user, is judged the point of interest of this feedback user by the properties collection gathering the daily access of this user; Secondary push unit 25, for the point of interest of user, carries out secondary information propelling movement to user; Secondary feedback unit 26, if user feeds back again for this secondary pushed information, then opens the personalized customization Demand and service to this secondary feedback user; Collector unit 27, collects the personalized customization demand of this secondary feedback user; Amending unit 28, in conjunction with actual product, the customized demand of user is improved in design, forms final customized solution; Produce dispensing unit 29, according to final customized solution, carry out production dispensing by user's request; Promote propagation unit 30, user promotes in community, completes secondary and propagates.
Fig. 2 is this product customization method based on community, comprises the following steps for cigarette:
S11, analyzes discussion focus in this community of a timing node and propagates focus, by recording the high frequency vocabulary of fixed time node and transfer amount and sorting, obtains the discussion feature of this community and propagates focus; As the first quarter in 2015, the focus discussed in certain community was dressing up of certain online game, found that user thinks that the element of this game adds in the design of certain cigarette and more can show individual character by analyzing,
S12, pushes to this community and focus is discussed or propagates the relevant product information of focus; Certain cigarette company has pushed more external package designs of cigarette of dressing up containing this online game element to this community,
S13, collects the feedback data of user for this pushed information; Certain customers have carried out feeding back consulting,
S14, follows the tracks of this feedback user, and analyzes the point of interest of this feedback user, is judged the point of interest of this feedback user by the properties collection gathering the daily access of this user; The said firm follows the tracks of for the user of feedback, finds that there are individual demand in certain customers to part packaging or mouthfeel,
S15, for the point of interest of user, carries out secondary information propelling movement to user; The said firm has carried out that refinement is abundant for the point of interest of user to product information and secondary pushes to this community user,
S16, if user feeds back again for this secondary pushed information, then opens the personalized customization Demand and service to this secondary feedback user; Certain customers are satisfied to product information wherein, have a mind to carry out product customization,
S17, collects the personalized customization demand of this secondary feedback user; The said firm is linked up repeatedly with this user, collects the customized demand of this user,
S18, in conjunction with actual product, the customized demand of user is improved in design, forms final customized solution; The said firm provides final customized solution,
S19, according to final customized solution, carries out production dispensing by user's request; According to the customization product project of design, according to actual production size adjusting size and color matching, carry out cutting and making after production, be distributed to user.
S20, guide user to promote in community, form the propagation of product information in community, user evaluates tailor-made product in community, in group and the circle of friends of oneself etc. propagate and share, and guide and form secondary and propagate.
The present invention can carry out potential customers' excavation as autotelic in micro-letter community, QQ community in social networks, and personalized product customize services is carried out to potential demand client, form the effective popularization of product in community, and by guiding, more deep formation secondary is propagated.
Obviously, above-described embodiment is only for clearly example being described, and the restriction not to embodiment.For those of ordinary skill in the field, can also make other changes in different forms on the basis of the above description.Here exhaustive without the need to also giving all embodiments.And thus the apparent change of extending out or variation be still among the protection domain of the invention.
Claims (2)
1. based on a personalized product method for customizing for community, it is characterized in that, for user provides Personalized service in community, comprise the following steps:
S11, analyzes discussion focus in this community of a timing node and propagates focus, by recording the high frequency vocabulary of fixed time node and transfer amount and sorting, obtains the discussion feature of this community and propagates focus;
S12, pushes to this community and focus is discussed or propagates the relevant product information of focus;
S13, collects the feedback data of user for this pushed information;
S14, follows the tracks of this feedback user, and analyzes the point of interest of this feedback user, is judged the point of interest of this feedback user by the properties collection gathering the daily access of this user;
S15, for the point of interest of user, carries out secondary information propelling movement to user;
S16, if user feeds back again for this secondary pushed information, then opens the personalized customization Demand and service to this secondary feedback user;
S17, collects the personalized customization demand of this secondary feedback user;
S18, in conjunction with actual product, the customized demand of user is improved in design, forms final customized solution;
S19, according to final customized solution, carries out production dispensing by user's request;
S20, guides user to promote in community, completes secondary and propagates.
2., based on a personalized product method for customizing for community, it is characterized in that, comprising:
Analytic unit, analyzes discussion focus in this community of a timing node and propagates focus, by recording the high frequency vocabulary of fixed time node and transfer amount and sorting, obtains the discussion feature of this community and propagates focus;
Push unit, pushes to this community and focus is discussed or propagates the relevant product information of focus;
Feedback unit, collects the feedback data of user for this pushed information;
Secondary analysis unit, follows the tracks of this feedback user, and analyzes the point of interest of this feedback user, is judged the point of interest of this feedback user by the properties collection gathering the daily access of this user;
Secondary push unit, for the point of interest of user, carries out secondary information propelling movement to user;
Secondary feedback unit, if user feeds back again for this secondary pushed information, then opens the personalized customization Demand and service to this secondary feedback user;
Collector unit, collects the personalized customization demand of this secondary feedback user;
Amending unit, in conjunction with actual product, the customized demand of user is improved in design, forms final customized solution;
Produce dispensing unit, according to final customized solution, carry out production dispensing by user's request;
Promote propagation unit, user promotes in community, completes secondary and propagates.
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| CN201510364602.XA CN104933163B (en) | 2015-06-26 | 2015-06-26 | A kind of product ordering system and method based on community |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105634927A (en) * | 2016-01-29 | 2016-06-01 | 广西中烟工业有限责任公司 | System and method for promoting brands by converging terminal clients through wechat communities |
| CN105787033A (en) * | 2016-02-25 | 2016-07-20 | 上海流利说信息技术有限公司 | Self-adaptation content resource distribution method and device and system |
| WO2017190284A1 (en) * | 2016-05-04 | 2017-11-09 | 汤美 | Online course user acquisition method and system |
| CN111192155A (en) * | 2019-12-25 | 2020-05-22 | 杭州龙席网络科技股份有限公司 | Social media inquiry plate identification and recommendation method based on SAAS |
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| CN104008109A (en) * | 2013-02-26 | 2014-08-27 | 南京邮电大学 | User interest based Web information push service system |
| CN104636373A (en) * | 2013-11-11 | 2015-05-20 | 腾讯科技（深圳）有限公司 | Information push method and device |
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| US20020026390A1 (en) * | 2000-08-25 | 2002-02-28 | Jonas Ulenas | Method and apparatus for obtaining consumer product preferences through product selection and evaluation |
| CN103455485A (en) * | 2012-05-28 | 2013-12-18 | 中兴通讯股份有限公司 | Method and device for automatically updating user interest model |
| CN104008109A (en) * | 2013-02-26 | 2014-08-27 | 南京邮电大学 | User interest based Web information push service system |
| CN104636373A (en) * | 2013-11-11 | 2015-05-20 | 腾讯科技（深圳）有限公司 | Information push method and device |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105634927A (en) * | 2016-01-29 | 2016-06-01 | 广西中烟工业有限责任公司 | System and method for promoting brands by converging terminal clients through wechat communities |
| CN105787033A (en) * | 2016-02-25 | 2016-07-20 | 上海流利说信息技术有限公司 | Self-adaptation content resource distribution method and device and system |
| WO2017190284A1 (en) * | 2016-05-04 | 2017-11-09 | 汤美 | Online course user acquisition method and system |
| CN111192155A (en) * | 2019-12-25 | 2020-05-22 | 杭州龙席网络科技股份有限公司 | Social media inquiry plate identification and recommendation method based on SAAS |
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| CN104933163B (en) | 2018-03-06 |
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