WO2017080341A1 - 一种集收费和广告推送于一体的智能停车控制方法及*** - Google Patents

一种集收费和广告推送于一体的智能停车控制方法及*** Download PDF

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WO2017080341A1
WO2017080341A1 PCT/CN2016/102093 CN2016102093W WO2017080341A1 WO 2017080341 A1 WO2017080341 A1 WO 2017080341A1 CN 2016102093 W CN2016102093 W CN 2016102093W WO 2017080341 A1 WO2017080341 A1 WO 2017080341A1
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vehicle
information
owner
consumer group
consumption
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PCT/CN2016/102093
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French (fr)
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吕宾乐
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吕宾乐
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    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07B—TICKET-ISSUING APPARATUS; FARE-REGISTERING APPARATUS; FRANKING APPARATUS
    • G07B15/00—Arrangements or apparatus for collecting fares, tolls or entrance fees at one or more control points
    • G07B15/02—Arrangements or apparatus for collecting fares, tolls or entrance fees at one or more control points taking into account a variable factor such as distance or time, e.g. for passenger transport, parking systems or car rental systems

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  • the invention relates to the field of mobile internet intelligent control technology, in particular to an intelligent parking control method and system integrating charging and advertising pushing.
  • the technical problem to be solved by the present invention is to solve the above-mentioned deficiencies of the prior art, to expand the function of the parking control system in the consumer place and its surroundings, and to provide an intelligent parking control method and system integrating charging and advertising pushing, aiming at The owner of the parking consumption realizes accurate and personalized advertising push, and provides parking charge management functions.
  • the invention can be applied to a parking lot in a consumer place and its surroundings, and the system is deployed in a parking lot of a plurality of different places, and can be connected into a network to better serve merchants and consumers.
  • an intelligent parking control method for collecting charging and advertising pushing including:
  • Step S01 Entering the vehicle, identifying the license plate number of the entering vehicle, and recording the entry time of the entering vehicle;
  • Step S02 Obtain a brand and a model of the entering vehicle according to the license plate number of the entering vehicle;
  • Step S03 acquiring the consumer group characteristic information of the owner of the entering vehicle according to the license plate number, brand and model of the entering vehicle, and pushing the personalized information according to the consumer group characteristic information of the owner of the entering vehicle. And advertising information;
  • Step S04 The vehicle is ready to appear, identify the license plate number of the exiting vehicle, obtain the owner's consumption details and the playing time of the exiting vehicle, and calculate the corresponding preferential parking fee, and the vehicle pays the fee;
  • Step S05 Re-acquire the consumer group characteristic information of the owner of the exit vehicle according to the owner's consumption details of the exit vehicle, and update and save, and end the processing flow.
  • an intelligent parking control system integrating charging and advertising push
  • a license plate number identification module is configured to identify the license plate number of the entry/exit vehicle and send it to the main control module together with the admission time
  • the main control module is configured to obtain the admission according to the license plate number of the entering vehicle The brand and model of the vehicle, and obtain the consumer group characteristic information of the owner of the entering vehicle according to the license plate number, brand and model of the entering vehicle, and also used for the entry time, the playing time and the owner of the exiting vehicle according to the exiting vehicle.
  • the consumption information calculates a corresponding real-life parking fee; and is further configured to re-acquire the consumer group characteristic information of the owner of the exit vehicle according to the owner's consumption details of the exit vehicle and update and save the information;
  • the pushing module is configured to be used according to the consumer group
  • the feature information pushes the information information and the advertisement information;
  • the display terminal is configured to display the information letter Information and advertisement information;
  • the consumption detail acquisition module is configured to: read the owner's consumption ticket of the exit vehicle, identify the image and/or text information on the consumption ticket, obtain the owner consumption details of the exit vehicle, and send the details to the owner of the vehicle a control module;
  • the cash register module is configured to automatically collect the real parking fee.
  • the invention has the beneficial effects that the smart stop of the collection charge and the advertisement push of the invention
  • the vehicle control method and system on the basis of realizing the automatic parking charge, analyze the consumer's consumption demand and consumption grade according to the consumer's consumption information, and implement accurate advertisement information and information information push for different consumers.
  • the analysis of consumers' vehicle information and consumption information provides consumers with personalized services, thereby improving the consumer's consumption experience, and at the same time providing better promotion effects for merchants, which is very suitable for large-scale promotion.
  • FIG. 1 is a flow chart of an intelligent parking control method integrating charging and advertising pushing according to the present invention
  • FIG. 2 is a schematic structural diagram of an intelligent parking control system integrating charging and advertising pushing according to the present invention
  • FIG. 3 is a schematic structural diagram of a main control module in an intelligent parking control system integrating charging and advertising pushing according to the present invention.
  • Embodiment 1 A smart parking control method for collecting charges and advertising pushes.
  • a smart parking control method for collecting charges and advertising push provided by the embodiment will be described in detail below with reference to FIG. 1 .
  • an intelligent parking control method integrating charging and advertising push includes:
  • Step S01 Entering the vehicle, identifying the license plate number of the entering vehicle, and recording the entry time of the entering vehicle;
  • Step S02 Obtain a brand and a model of the entering vehicle according to the license plate number of the entering vehicle;
  • Step S03 Obtain the admission car according to the license plate number, brand and model of the entering vehicle
  • the vehicle owner belongs to the consumer group characteristic information, and pushes personalized information information and advertisement information according to the consumer group characteristic information of the owner of the entering vehicle;
  • Step S04 The vehicle is ready to appear, identify the license plate number of the exiting vehicle, obtain the owner's consumption details and the playing time of the exiting vehicle, and calculate the corresponding preferential parking fee, and the vehicle pays the fee;
  • Step S05 Re-acquire the consumer group characteristic information of the owner of the exit vehicle according to the owner's consumption details of the exit vehicle, and update and save, and end the processing flow.
  • the specific implementation of the license plate number in the step S01 and the step S04 is: acquiring the image information of the entrance/exit vehicle, performing image operation processing on the image information of the entrance/exit vehicle, and obtaining the admission. / The vehicle license plate number. It should be pointed out here that in practice, in order to obtain a better recognition effect and a higher recognition accuracy, images can be acquired and recognized simultaneously by the front and rear of the entering vehicle.
  • obtaining the brand and model of the entry vehicle according to the license plate number of the entering vehicle includes: determining whether the entering vehicle is first entered according to the license plate number of the entering vehicle, if Yes, identify the brand and model of the entry vehicle and store it.
  • the first-time entry vehicle since there is no vehicle information, it is necessary to first identify the license plate number, brand and model, so as to facilitate the subsequent promotion of differentiated advertising information and information information according to consumers of different consumption levels.
  • the identified license plate number, brand and model are stored, so that the subsequent re-entry does not need to be repeatedly identified, which improves the operating efficiency of the system.
  • Step S021a performing feature extraction processing on the image information of the entrance vehicle to obtain appearance feature information of the entering vehicle;
  • Step S022a Comparing the appearance feature information of the admission vehicle with a pre-stored vehicle type information database, and obtaining the brand and model of the entrance vehicle and storing.
  • Appearance characteristic information of various brands and models of vehicles is pre-stored in the vehicle type information library. In practice, we only need to compare the appearance characteristic information of the entering vehicle with the viewing characteristic information of the vehicles of various brands and models in the vehicle type information database to identify the brand and model of the entering vehicle.
  • step S03 if the entering vehicle is the first time entry, the specific implementation of the step S03 is:
  • Step S031a Searching the rough consumer group feature database classified by the vehicle brand and model according to the brand and model of the entering vehicle, and obtaining the coarse consumer group characteristic information of the owner corresponding to the entering vehicle;
  • Step S032a Retrieving the information push target group feature information and the advertisement push target group feature information in the information push database and the advertisement push database according to the coarse share consumer group feature information of the owner, respectively, and obtaining the rough share consumer group corresponding to the owner of the vehicle The information information and advertisement information closest to the feature information are pushed to the owner of the entry vehicle.
  • the first-time vehicle does not have any consumption information, we cannot obtain the corresponding segmentation consumer group characteristic information based on the consumption information of the first-time vehicle owner. However, we can push the corresponding advertisement information and information information according to the characteristics of the coarse consumer group corresponding to the brand model vehicle.
  • step S03 if the admission vehicle is not the first time entry, the specific implementation of the step S03 is:
  • Step S031b Searching, according to the license plate number of the entering vehicle, a segmented consumer group feature database classified by the owner's individual consumption characteristics of the entering vehicle, and obtaining the segmentation consumer group characteristic information of the owner corresponding to the entering vehicle;
  • Step S032b Searching the information push target group feature information and the advertisement push target group feature information in the information push database and the advertisement push database according to the segmentation consumer group feature information of the owner belonging to the segment, and obtaining the segmentation consumer group characteristics of the owner The closest information and advertising information of the information is pushed to the owner of the entry vehicle.
  • step S04 is:
  • Step S041a identifying the license plate number of the exiting vehicle, reading the entry time and the playing time of the exiting vehicle, and automatically calculating the original parking fee;
  • Step S042a Acquire the owner's consumption information of the exit vehicle, and calculate the corresponding preferential parking fee according to the consumption amount in the owner's consumption information, and generate the actual parking fee;
  • Step S43a The actual parking fee is charged and the vehicle appears.
  • the specific implementation of obtaining the owner's consumption details of the exit vehicle in the step S042a is: reading the owner's consumption ticket of the exiting vehicle through the mobile phone App, identifying the image and/or text information on the consumption ticket, and obtaining the owner of the exiting vehicle. Consumer details.
  • the barcode or the two-dimensional code of the consumption ticket can also be directly read by the scanning device to read the owner consumption details of the appearance vehicle corresponding to the barcode or the two-dimensional code in the system.
  • the reasonable parking discount can be made according to the consumption information.
  • the collected consumption information can be the sub-consumer group characteristics of the owner of the vehicle in the subsequent step. The information is refined and updated to provide a data source.
  • the data related to consumer privacy obtained in the present invention is stored by means of anonymity, encryption, etc., to ensure that the privacy of the consumer is not leaked.
  • the specific implementation of the step S05 is: extracting the vehicle owner consumption characteristic information of the exit vehicle according to the owner consumption details of the exit vehicle, and retrieving the subdivided consumer group according to the vehicle owner consumption characteristic information of the exit vehicle.
  • the feature database acquires the segmentation consumer group feature information of the owner corresponding to the exit vehicle and updates and saves the process, and ends the process flow.
  • the vehicle owner consumption details of the exit vehicle are further analyzed, and the vehicle owner consumption feature distribution degree of polymerization N is obtained, and the vehicle owner consumption feature distribution aggregation degree N is compared with the polymerization degree preset threshold N 0 .
  • step S05 is performed; otherwise, the consumer group characteristic information of the owner of the exit vehicle is not updated, and the processing flow is ended; wherein the polymerization degree N ⁇ (0,1). For example, after multiple collections of the vehicle owner's consumption information of the exit vehicle, it is found that the consumer's consumption and consumption information is relatively concentrated, and the consumption characteristics are relatively stable.
  • the vehicle owner's consumption information distribution degree of aggregation N is greater than or equal to the polymerization degree preset threshold N 0 . At this time, it is not necessary to update the segmentation consumer group feature information of the owner, and the process flow can be directly ended.
  • the preset degree of the aggregation degree N 0 is 0.9, and of course, it may be adjusted according to actual conditions.
  • the advertisement information pushed to the vehicle owner of the exit vehicle, and determining that the exit vehicle is pushed when entering the venue.
  • the advertisement information generates a corresponding product purchase, and updates it to the consumer group characteristic information of the owner of the exit vehicle and stores it as the basis for the next advertisement push.
  • the processing flow is directly ended without performing the subsequent step S05 processing on the consumption information of the approach.
  • Embodiment 2 A smart parking control system that integrates charging and advertisement pushing, and a smart parking control system that integrates charging and advertising pushing provided by the embodiment will be described in detail below with reference to FIG. 2 .
  • an intelligent parking control system integrating charging and advertising push includes a license plate number identification module, a main control module, a push module, a display terminal, a consumption detail acquisition module, and a cash register module; and the license plate number identification
  • the module is configured to identify the license plate number of the entry/exit vehicle and send it to the main control module together with the admission time;
  • the main control module is configured to acquire the brand of the entering vehicle according to the license plate number of the entering vehicle Model, and according to the license plate number, brand and model of the entering vehicle, obtain the consumer group characteristic information of the owner of the entering vehicle, and also calculate the corresponding information according to the entry time, the playing time of the exiting vehicle and the owner's consumption information of the exiting vehicle.
  • the parking fee is further used to re-acquire the consumer group characteristic information of the owner of the exit vehicle according to the owner's consumption details of the exit vehicle and update and save the information;
  • the pushing module is configured to push the information information and the advertisement according to the consumer group characteristic information.
  • the display terminal is configured to display the information information and the advertisement information;
  • the consumption detail acquisition module is configured to read the owner's consumption ticket of the exit vehicle, identify the image and/or text information on the consumption ticket, and obtain the appearance
  • the owner of the vehicle consumes the details and sends the details to the main control module;
  • the cash register module is configured to automatically collect the real parking fee.
  • the license plate number identification module includes an image processing unit and at least one front end image acquisition unit, wherein the image acquisition unit is configured to acquire the entrance/exit vehicle image information, and the image processing unit is configured to enter the venue/ The appearance vehicle image information is subjected to image calculation processing to obtain an entry/exit vehicle license plate number and transmitted to the main control module.
  • image acquisition unit is configured to acquire the entrance/exit vehicle image information
  • image processing unit is configured to enter the venue/ The appearance vehicle image information is subjected to image calculation processing to obtain an entry/exit vehicle license plate number and transmitted to the main control module.
  • the front-end image acquisition unit adopts a high-definition infrared camera, which is convenient for obtaining the license plate number, brand and model information of the entry/exit vehicle more clearly at night or under insufficient light.
  • the main control module includes an MCU, a vehicle brand and model identification unit, a consumer group feature information acquiring unit, a charging unit, and a storage unit.
  • the MCU is configured to compare the license plate number of the admission vehicle with a vehicle information database, determine whether the entry vehicle enters the venue for the first time, and if yes, send an identification command to the vehicle brand and model identification unit, otherwise directly read Taking the license plate number of the admission vehicle in the vehicle information database and transmitting to the consumer group feature information acquiring unit; the vehicle brand and model identification unit is configured to receive the identification command according to the admission vehicle image The information acquires the brand and model of the entry vehicle and sends it to the consumer group feature information acquiring unit, and simultaneously stores it in the vehicle information database;
  • the consumer group characteristic information acquiring unit is configured to acquire the consumer group characteristic information of the owner of the entering vehicle according to the license plate number, brand and model of the entering vehicle, and send the information to the pushing module, and further, according to the appearance Retrieving the consumer group characteristic information of the owner of the exit vehicle and sending the information to the vehicle information database for updating and saving; the charging unit is configured to use the entry time, the exit time, and the owner of the exit vehicle
  • the vehicle brand and model identification unit includes a feature extraction subunit and a comparison subunit, and the feature extraction subunit is configured to perform feature extraction processing on the image information of the entrance vehicle to obtain appearance feature information of the admission vehicle.
  • the comparison subunit is configured to compare the appearance vehicle feature information with a vehicle type information library pre-stored in the storage unit, obtain a brand and model of the entrance vehicle, and send the same to the consumer group respectively A feature information acquisition unit and the vehicle information database.
  • the consumer group feature information acquiring unit includes a coarse consumer group feature information acquiring subunit and a segmented consumer group feature information acquiring subunit.
  • the coarse consumer group feature information acquiring subunit is configured to receive a brand and a model of the entering vehicle sent by the vehicle brand and model identification unit, and retrieve the vehicle according to the brand and model of the entering vehicle.
  • the coarse-divided consumer group feature database classified by the brand and the model obtains the coarse-divided consumer group characteristic information of the owner corresponding to the entry vehicle and sends the feature information to the push module.
  • For the first-time vehicle since the first-time vehicle does not have any consumption information, we cannot obtain the corresponding segmentation consumer group feature information based on the consumption information of the first-time vehicle owner. However, we can push the corresponding advertisement information and information information according to the information of the coarse consumer group corresponding to the brand model vehicle.
  • the characteristics of the coarse consumer group are divided by the brand and model of the car owned by the owner, for example. In most cases, the consumption characteristics of high-end car owners are more concerned about high-end brands, and the consumption characteristics of mid-range car owners are more concerned with popular brands. Because we will be high-end / mid-range steam The car owners are divided into two coarse consumer groups with the main characteristics of "focus on high-end brands" / "focus on popular brands".
  • the subdivided consumer group feature information acquiring subunit is configured to receive a license plate number of the entering vehicle sent by the MCU, and retrieve a subdivided consumer group feature database according to the license plate number of the entering vehicle to obtain an entry vehicle.
  • the corresponding consumer group attribute information corresponding to the owner belongs to the push module.
  • Information mining processing so directly can directly read the previously stored corresponding segment consumer group feature database according to the previously identified license plate number, and carry out subsequent advertising information and information information push.
  • the consumer group feature information acquiring unit further includes a consumer group feature information updating subunit, and the consumer group feature information updating subunit is configured to acquire, according to the owner consumption details of the exiting vehicle, the corresponding corresponding to the exiting vehicle.
  • the segmentation consumer group feature information belonging to the owner of the vehicle is sent to the vehicle information database for update and preservation.
  • the consumer group feature information update sub-unit analyzes the consumption details of the owner to obtain the segment consumer group to which the owner belongs. For example, the following characteristics can be used as a distinguishing condition to classify the owner into a more detailed consumer group, for example:
  • subdivided consumer group 1 owners of high-end cars, most of the high-end brands, love to buy a few brands, the majority of purchases of promotional goods, daily necessities accounted for a small number.
  • subdivided consumer groups 2 owners of high-end cars, most of the popular brands, love to buy a few brands, a small number of promotional goods, a small number of necessities.
  • subdivided consumer groups 3 owners of mid-range cars, most of the popular brands, non-love to a few brands to buy, promotional goods accounted for the majority, daily necessities accounted for the majority.
  • Personalized and accurate information and advertising information can be pushed by assigning owners to different segments of consumer groups.
  • the main control module further includes a degree of aggregation acquisition unit, where the degree of aggregation acquisition subunit is configured to analyze the owner's consumption details of the exit vehicle, and obtain the vehicle owner consumption characteristic distribution degree of aggregation N of the exit vehicle and send it to In the MCU, the MCU compares the vehicle owner consumption characteristic distribution degree N of the exit vehicle with the aggregation degree preset threshold N 0 , and when the vehicle owner consumption feature distribution aggregation degree N of the exit vehicle is greater than or equal to the polymerization degree preset threshold N 0 , Then, the stop command is sent to the consumer group feature information update subunit, and the consumer group feature information of the owner of the exit vehicle is not updated, and the process flow is ended.
  • the degree of aggregation acquisition subunit is configured to analyze the owner's consumption details of the exit vehicle, and obtain the vehicle owner consumption characteristic distribution degree of aggregation N of the exit vehicle and send it to
  • the MCU compares the vehicle owner consumption characteristic distribution degree N of the exit vehicle with the
  • the vehicle owner's consumption characteristic distribution degree of aggregation is greater than or equal to the polymerization degree preset threshold value.
  • N 0 the preset degree of the aggregation degree N 0 is 0.9, and of course, it may be adjusted according to actual conditions.
  • the main control module further includes an advertisement effect verification unit, wherein the advertisement effect verification unit is configured to compare the owner consumption details of the exit vehicle with the advertisement information pushed to the vehicle owner of the exit vehicle, and determine the exit vehicle. Whether the advertisement information pushed at the time of entry generates a corresponding product purchase, and is updated to the consumer group characteristic information of the owner of the exit vehicle as the basis for the next advertisement push.
  • the advertisement effect verification unit is configured to compare the owner consumption details of the exit vehicle with the advertisement information pushed to the vehicle owner of the exit vehicle, and determine the exit vehicle. Whether the advertisement information pushed at the time of entry generates a corresponding product purchase, and is updated to the consumer group characteristic information of the owner of the exit vehicle as the basis for the next advertisement push.
  • the consumer group feature information update subunit may also be used to update the coarse segment consumer group feature information.
  • the coarse consumer group feature sets initial features when the system is installed. This process can be performed when the consumption data of the owner of the same brand model reaches a certain threshold C. According to the consumption characteristics of all owners with the same brand model, the main consumption characteristics are extracted from it as a new coarse consumption. Group characteristics are saved to the vehicle information database.
  • the display terminal may be a display screen of a parking lot site, and may be a mobile device with an interactive function such as a smart phone.
  • the advertisement information and the information information can be directly pushed to the display screen of the scene, so that the consumer can see the corresponding advertisement information and information information when entering the game, and the promotion effect is better.
  • it can also be pushed to the owner's mobile phone and other devices through the App.
  • the system can directly push the advertisement information and the information information to the consumer through the corresponding App account.
  • the information information may be a gas station location near the parking lot, a nearby road congestion condition, a nearby 4S shop location, a nearby car insurance network, and nearby road visibility.
  • the intelligent parking control method and system for collecting charges and advertising pushes in the invention on the basis of realizing the automatic parking charge, analyzing the consumer's personalized consumption characteristics, consumption demand and consumption grade according to the consumer's consumption information, And to achieve accurate advertising information and information information for different consumers, through the analysis of consumer vehicle information and consumer information, to provide consumers with personalized services, thereby improving consumer experience, while Merchants provide better promotion results, which is very suitable for large-scale promotion.

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Abstract

一种集收费和广告推送于一体的智能停车控制方法及***，包括车牌号码识别模块、主控制模块、推送模块、显示终端、消费明细获取模块和收银模块。车牌号码识别模块包括图像处理单元和至少一个前端图像获取单元，主控制模块包括MCU、车辆品牌和型号识别单元、消费群特征信息获取单元、计费单元和存储单元；车辆品牌和型号识别单元包括特征提取子单元和比对子单元。该***根据消费者的消费信息分析消费者的消费需求和消费档次，并针对不同的消费者实现个性化的广告信息和资讯信息的推送，为消费者提供精准的服务，提高消费者的消费体验。

Description

一种集收费和广告推送于一体的智能停车控制方法及*** 技术领域
本发明涉及移动互联网智能控制技术领域，尤其涉及一种集收费和广告推送于一体的智能停车控制方法及***。
背景技术
近年来，随着经济发展，社会消费品零售总逐年上升，各商家及消费品牌在广告投放上不惜投入，他们均希望能针对其目标顾客群实现精准的广告投放。在消费类场所的广告，主要有以下投放渠道:广告条幅，广告牌，户外大屏幕，电梯内广告牌等。它们均针对所有顾客，无法针对细分的消费群实现准确的广告投放，使得广告的投放效果达不到预期。为此，需要开发一种能够更加准确投放广告的***及方法。
发明内容
本发明所要解决的技术问题是针对上述现有技术的不足，对消费类场所及其周边的停车控制***进行功能扩展，提供一种集收费和广告推送于一体的智能停车控制方法及***，针对停车消费的车主实现精准的、个性化的广告推送，同时提供停车收费管理功能。本发明可以应用于消费类场所及其周边的停车场，在多个不同地点的停车场布署本***，可联成网络，更好地服务于商家和消费者。
本发明解决上述技术问题的技术方案如下：
依据本发明的一个方面，提供了一种集收费和广告推送于一体的智能停车控制方法，包括：
步骤S01：车辆入场，识别入场车辆的车牌号码，并记录入场车辆的入场时间；
步骤S02：根据所述入场车辆的车牌号码获取入场车辆的品牌和型号；
步骤S03：根据所述入场车辆的车牌号码、品牌和型号获取所述入场车辆的车主所属消费群特征信息，并根据所述入场车辆的车主所属消费群特征信息推送个性化的资讯信息和广告信息；
步骤S04：车辆准备出场，识别出场车辆的车牌号码，获取出场车辆的车主消费明细和出场时间，并计算对应的优惠停车费用，车辆缴费出场；
步骤S05：根据所述出场车辆的车主消费明细重新获取所述出场车辆的车主所属消费群特征信息并更新保存，结束处理流程。
依据本发明的另一个方面，提供了一种集收费和广告推送于一体的智能停车控制***，包括车牌号码识别模块、主控制模块、推送模块、显示终端、消费明细获取模块和收银模块；所述车牌号码识别模块用于识别入场/出场车辆的车牌号码并连同入场时间一并发送至所述主控制模块；所述主控制模块用于根据所述入场车辆的车牌号码获取入场车辆的品牌和型号，并根据入场车辆的车牌号码、品牌和型号获取所述入场车辆的车主所属消费群特征信息，还用于根据出场车辆的入场时间、出场时间和出场车辆的车主消费信息计算对应的实需停车费用；还用于根据所述出场车辆的车主消费明细重新获取所述出场车辆的车主所属消费群特征信息并更新保存；所述推送模块用于根据所述消费群特征信息推送资讯信息和广告信息；所述显示终端用于显示所述资讯信息和广告信息；所述消费明细获取模块用于；读取出场车辆的车主消费小票，识别消费小票上的图像和/或文字信息，获取出场车辆的车主消费明细并发送至所述主控制模块；所述收银模块用于自动收取所述实需停车费。
本发明的有益效果是：本发明的一种集收费和广告推送于一体的智能停 车控制方法及***，在实现停车自动收费的基础上，根据消费者的消费信息分析消费者的消费需求和消费档次，并针对不同的消费者实现准确的广告信息和资讯信息的推送，通过对消费者的车辆信息和消费信息的分析，来为消费者提供个性化的服务，从而提高消费者的消费体验，同时能为商家提供较好的推广效果，非常适合大面积推广使用。
附图说明
图1为本发明的一种集收费和广告推送于一体的智能停车控制方法流程图；
图2为本发明的一种集收费和广告推送于一体的智能停车控制***的结构示意图；
图3为本发明的一种集收费和广告推送于一体的智能停车控制***中主控制模块的结构示意图。
具体实施方式
以下结合附图对本发明的原理和特征进行描述，所举实例只用于解释本发明，并非用于限定本发明的范围。
实施例一、一种集收费和广告推送于一体的智能停车控制方法，下面将结合图1对本实施例提供的一种集收费和广告推送于一体的智能停车控制方法进行详细的说明。
如图1所示，一种集收费和广告推送于一体的智能停车控制方法，包括：
步骤S01：车辆入场，识别入场车辆的车牌号码，并记录入场车辆的入场时间；
步骤S02：根据所述入场车辆的车牌号码获取入场车辆的品牌和型号；
步骤S03：根据所述入场车辆的车牌号码、品牌和型号获取所述入场车 辆的车主所属消费群特征信息，并根据所述入场车辆的车主所属消费群特征信息推送个性化的资讯信息和广告信息；
步骤S04：车辆准备出场，识别出场车辆的车牌号码，获取出场车辆的车主消费明细和出场时间，并计算对应的优惠停车费用，车辆缴费出场；
步骤S05：根据所述出场车辆的车主消费明细重新获取所述出场车辆的车主所属消费群特征信息并更新保存，结束处理流程。
本实施例中，所述步骤S01和所述步骤S04中识别车牌号码的具体实现为：获取入场/出场车辆图像信息，对所述入场/出场车辆图像信息进行图像运算处理，得到入场/出场车辆车牌号码。这里需要指出的是，在实际中，为了取得较好的识别效果和较高的识别准确率，可以通过对入场车辆的车头和车尾同时获取图像并识别。
这里需要指出的是，所述步骤S02中，根据所述入场车辆的车牌号码获取入场车辆的品牌和型号包括：根据所述入场车辆的车牌号码判断入场车辆是否首次入场，如果是，则识别入场车辆的品牌和型号并存储。对于首次入场车辆，由于没有任何车辆信息，需要首先对车牌号码、品牌和型号进行识别，这样便于后续根据不同消费层次的消费者实现差异化广告信息和资讯信息的推送。另外，在对首次入场车辆进行识别后，对于识别的车牌号码、品牌和型号进行存储，这样后续再次入场时无需重复识别，提高了***的运行效率。
其中，识别入场车辆的品牌和型号的具体实现为：
步骤S021a：对所述入场车辆图像信息进行特征提取处理，得到入场车辆外观特征信息；
步骤S022a：将所述入场车辆外观特征信息与预先存储的车型信息库进行比对，得到入场车辆的品牌和型号并存储。
所述车型信息库中预先存储了各种品牌和型号的车辆的外观特征信息， 在实际中，我们只需将入场车辆外观特征信息与所述车型信息库中各种品牌和型号的车辆的观特征信息比对，即可识别出入场车辆的品牌和型号。
本实施例中，如果所述入场车辆为首次入场，所述步骤S03的具体实现为：
步骤S031a：根据入场车辆的品牌和型号检索以车辆品牌及型号进行分类的粗分消费群特征数据库，得到入场车辆对应的车主所属粗分消费群特征信息；
步骤S032a：根据所述车主所属粗分消费群特征信息分别在资讯推送数据库和广告推送数据库中检索资讯推送目标群特征信息和广告推送目标群特征信息，分别得到与所述车主所属粗分消费群特征信息最接近的资讯信息和广告信息并推送给入场车辆的车主。
由于首次入场的车辆没有任何消费信息，所以这里我们无法根据首次入场车辆车主的消费信息获取对应的细分消费群特征信息。但是我们可以根据该品牌型号的车辆所对应的粗分消费群特征信息，进行相应的广告信息和资讯信息的推送。
本实施例中，如果所述入场车辆不是首次入场，所述步骤S03的具体实现为：
步骤S031b：根据所述入场车辆的车牌号码检索以入场车辆的车主个性消费特征进行分类的细分消费群特征数据库，得到入场车辆对应的车主所属细分消费群特征信息；
步骤S032b：根据所述车主所属细分消费群特征信息分别在资讯推送数据库和广告推送数据库中检索资讯推送目标群特征信息和广告推送目标群特征信息，得到与所述车主所属细分消费群特征信息最接近的资讯信息和广告信息并推送给入场车辆的车主。
本实施例中，所述步骤S04的具体实现为：
步骤S041a：识别出场车辆的车牌号码，读取所述出场车辆的入场时间和出场时间并自动计算原需停车费用；
步骤S042a：获取出场车辆的车主消费信息，并根据车主消费信息中的消费金额计算对应的优惠停车费用，同时生成实需停车费用；
步骤S43a：收取所述实需停车费用，车辆出场。
其中，所述步骤S042a中获取出场车辆的车主消费明细的具体实现为：通过手机App读取出场车辆的车主消费小票，识别消费小票上的图像和/或文字信息，获取出场车辆的车主消费明细。这里，我们通过手机App读取小票图像信息和/或文字信息，并对所述小票图像信息进行图像处理，并提取文字信息，从而获取出场车辆的车主消费明细。当然，也可以通过扫描设备直接读取消费小票的条形码或者二维码，来读取***中该条形码或者二维码对应的出场车辆的车主消费明细。通过对出场车辆的车主消费信息进行收集，一方面，可以根据其消费信息进行合理的停车优惠，另一方面，收集的消费信息可以为后续步骤中对该出场车辆的车主所属细分消费群特征信息进行完善和更新提供数据源。
本发明中所获取的与消费者隐私相关的数据，采用匿名、加密等手段存储，以保证消费者的隐私***露。
本实施例中，所述步骤S05的具体实现为：根据所述出场车辆的车主消费明细提取出场车辆的车主消费特征信息，并根据所述出场车辆的车主消费特征信息检索所述细分消费群特征数据库，获取所述出场车辆对应的车主所属细分消费群特征信息并更新保存，结束处理流程。
优选地，在执行所述步骤S05之前，还对所述出场车辆的车主消费明细进行分析，得到车主消费特征分布聚合度N，将车主消费特征分布聚合度N与聚合度预设阈值N0比较，当车主消费特征分布聚合度N小于聚合度预设阈值N0时，执行步骤S05，否则不对所述出场车辆的车主所属消费群特征信息 进行更新，结束处理流程；其中，所述聚合度N∈(0，1)。比如，经过对出场车辆的车主消费信息的多次收集之后，发现车主的消费消费信息分布比较集中，消费特征比较稳定，当车主消费信息分布聚合度N大于等于聚合度预设阈值N0时，此时无需在对车主所属细分消费群特征信息进行更新，即可直接结束本次处理流程。本实施例中，所述聚合度预设阈值N0取0.9，当然，也可以根据实际情况调整。
优选地，在实际操作过程中，在执行所述步骤S05之后，还将所述出场车辆的车主消费明细与推送给所述出场车辆车主的广告信息比对，判断所述出场车辆入场时推送的广告信息是否产生了对应的产品购买，并将其更新至所述出场车辆的车主所属消费群特征信息中并存储，作为下次广告推送的依据。
需要注意的是，如果首次入场车辆没有消费或者获取消费信息失败，则该车辆再次入场时，仍然认为该车辆为首次入场；如果非首次入场车辆没有消费或者获取消费信息失败，则不对此次进场的消费信息进行后续步骤S05处理而直接结束处理流程。
实施例二、一种集收费和广告推送于一体的智能停车控制***，下面将结合图2对本实施例提供的一种集收费和广告推送于一体的智能停车控制***进行详细描述。
如图2所示，一种集收费和广告推送于一体的智能停车控制***，包括车牌号码识别模块、主控制模块、推送模块、显示终端、消费明细获取模块和收银模块；所述车牌号码识别模块用于识别入场/出场车辆的车牌号码并连同入场时间一并发送至所述主控制模块；所述主控制模块用于根据所述入场车辆的车牌号码获取入场车辆的品牌和型号，并根据入场车辆的车牌号码、品牌和型号获取所述入场车辆的车主所属消费群特征信息，还用于根据出场车辆的入场时间、出场时间和出场车辆的车主消费信息计算对应的实需 停车费用；还用于根据所述出场车辆的车主消费明细重新获取所述出场车辆的车主所属消费群特征信息并更新保存；所述推送模块用于根据所述消费群特征信息推送资讯信息和广告信息；所述显示终端用于显示所述资讯信息和广告信息；所述消费明细获取模块用于读取出场车辆的车主消费小票，识别消费小票上的图像和/或文字信息，获取出场车辆的车主消费明细并发送至所述主控制模块；所述收银模块用于自动收取所述实需停车费。
本实施例中，所述车牌号码识别模块包括图像处理单元和至少一个前端图像获取单元，所述图像获取单元用于获取入场/出场车辆图像信息，所述图像处理单元用于对入场/出场车辆图像信息进行图像运算处理，得到入场/出场车辆车牌号码并发送至所述主控制模块。这里需要指出的是，单个前端图像获取单元获取图像时，识别车牌号码、品牌和型号的成功率会受到强光照射，障碍物，天气等因素影响。采用不同方向拍照，可以提高识别车牌的成功率。在实际中，为了取得较好的识别效果和较高的识别准确率，我们通过多个前端图像获取单元分别对入场车辆的车头、车身、车尾和车顶等部位同时获取图像并识别。这里，所述前端图像获取单元采用高清红外摄像机，便于在夜间或者光线不足的情况下更加清晰的获取入场/出场车辆的车牌号码、品牌和型号等信息。
如图3所示，本实施例中，所述主控制模块包括MCU、车辆品牌和型号识别单元、消费群特征信息获取单元、计费单元和存储单元。
所述MCU用于将所述入场车辆的车牌号码与车辆信息数据库比对，判断入场车辆是否首次入场，如果是，则向所述车辆品牌和型号识别单元发送识别命令，否则直接读取所述车辆信息数据库中所述入场车辆的车牌号码并发送至所述消费群特征信息获取单元；所述车辆品牌和型号识别单元用于接收所述识别命令，根据所述入场车辆图像信息获取入场车辆的品牌和型号并发送至所述消费群特征信息获取单元，同时存储至所述车辆信息数据库中；所 述消费群特征信息获取单元用于根据所述入场车辆的车牌号码、品牌和型号获取所述入场车辆的车主所属消费群特征信息并发送至所述推送模块，还用于根据所述出场车辆的车主消费明细重新获取所述出场车辆的车主所属消费群特征信息并发送至所述车辆信息数据库更新保存；所述计费单元用于根据所述出场车辆的入场时间、出场时间和车主消费信息计算对应的原需停车费用和优惠停车费用，并自动生成实需停车费用；所述存储单元用于存储所述车辆信息数据库。
其中，所述车辆品牌和型号识别单元包括特征提取子单元和比对子单元，所述特征提取子单元用于对所述入场车辆图像信息进行特征提取处理，得到入场车辆外观特征信息，所述比对子单元用于将所述入场车辆外观特征信息与预先存储在所述存储单元中的车型信息库进行比对，得到入场车辆的品牌和型号并分别发送至所述消费群特征信息获取单元和所述车辆信息数据库。
所述消费群特征信息获取单元包括粗分消费群特征信息获取子单元和细分消费群特征信息获取子单元。
其中，所述粗分消费群特征信息获取子单元用于接收所述车辆品牌和型号识别单元发送的所述入场车辆的品牌和型号，并根据所述入场车辆的品牌和型号检索以车辆品牌及型号进行分类的粗分消费群特征数据库，得到入场车辆对应的车主所属粗分消费群特征信息并发送至所述推送模块。针对首次入场的车辆，由于首次入场的车辆没有任何消费信息，所以这里我们无法根据首次入场车辆车主的消费信息获取对应的细分消费群特征信息。但是，我们可以根据该品牌型号的车辆所对应的粗分消费群特征信息，进行相应的广告信息和资讯信息的推送。粗分消费群特征以车主拥有汽车的品牌及型号来划分，例如。大多数情况下，高档汽车车主的消费特征是更关注高端品牌，中档汽车车主的消费特征是更关注大众化品牌。因为，我们将高档/中档汽 车车主划入到"关注高端品牌"/"关注大众化品牌"为主要特征的两个粗分消费群。
所述细分消费群特征信息获取子单元用于接收所述MCU发送的所述入场车辆的车牌号码，并根据所述入场车辆的车牌号码检索细分消费群特征数据库，得到入场车辆对应的车主所属细分消费群特征信息并发送至所述推送模块。对于非首次入场的车辆，由于其在之前入场时经过车牌号码、品牌和型号的识别，并且结合其之前的消费信息，***已经对该出场车辆的车主消费信息进行了细分消费群特征信息挖掘处理，所以这里可以直接根据之前识别的车牌号码直接读取之前存储的对应细分消费群特征数据库，并进行后续广告信息和资讯信息的推送。
本实施例中，所述消费群特征信息获取单元还包括消费群特征信息更新子单元，所述消费群特征信息更新子单元用于根据所述出场车辆的车主消费明细获取所述出场车辆对应的车主所属细分消费群特征信息并发送至所述车辆信息数据库中更新保存。
消费群特征信息更新子单元通过对车主的消费明细进行分析，获取车主所属的细分消费群。例如，可以通过以下几个特征作为区分的条件，将车主划入更细的消费群，例如:
是否钟情于某几个品牌购买？
是否购买促销商品占多数？
是否生活必需品占多数？
可以划分如下几种细分消费群:
细分消费群1的特征:拥有高档汽车的车主，购买高端品牌居多，钟情于某几个品牌购买，购买促销商品占多数，生活必需品占少数。
细分消费群2的特征:拥有高档汽车的车主，购买大众化品牌居多，钟情于某几个品牌购买，促销商品占少数，生活必需品占少数。
细分消费群3的特征:拥有中档汽车的车主，购买大众化品牌居多，非钟情于某几个品牌购买，促销商品占多数，生活必需品占多数。
通过将车主划入不同的细分消费群，可以实现个性化及准确的资讯信息和广告信息推送。
优选地，所述主控制模块还包括聚合度获取单元，所述聚合度获取子单元用于对所述出场车辆的车主消费明细进行分析，得到出场车辆的车主消费特征分布聚合度N并发送至所述MCU，所述MCU将出场车辆的车主消费特征分布聚合度N与聚合度预设阈值N0比较，当出场车辆的车主消费特征分布聚合度N大于等于聚合度预设阈值N0时，则向所述消费群特征信息更新子单元发送停止命令，不对所述出场车辆的车主所属消费群特征信息进行更新，结束处理流程。比如，经过对出场车辆的车主消费信息的多次收集之后，发现出场车辆的车主消费特征分布比较集中，消费特征比较稳定，当出场车辆的车主消费特征分布聚合度N大于等于聚合度预设阈值N0时，此时无需在对出场车辆的车主所属细分消费群特征信息进行更新，即可直接结束本次处理流程。本实施例中，所述聚合度预设阈值N0取0.9，当然，也可以根据实际情况调整。
优选地，所述主控制模块还包括广告效果验证单元所述广告效果验证单元用于将所述出场车辆的车主消费明细与推送给所述出场车辆车主的广告信息比对，判断所述出场车辆入场时推送的广告信息是否产生了对应的产品购买，并更新至所述出场车辆的车主所属消费群特征信息保存，作为下次广告推送的依据。
本实施例中，消费群特征信息更新子单元还可以用于更新粗分消费群特征信息。粗分消费群特征在***安装时设定初始特征。当拥有同一品牌型号的车主的消费数据达到某一阈值C时，可以执行本过程。根据所有拥有同一品牌型号的车主的消费特征，从中提取主要的消费特征，作为新的粗分消费 群特征，保存至车辆信息数据库中。
需要指出的是，本实施例中，所述显示终端可以是停车场现场的显示屏，可以是智能手机等具备交互功能的移动设备。通过本***可以直接向现场的显示屏直接推送广告信息和资讯信息，使得消费者在入场时即可看到相应的广告信息和资讯信息，起到较好的推广效果。当然也可以通过App向车主的手机等设备推送，此时，消费者通过注册App账户，***便可通过对应的App账户直接向消费者推送广告信息和资讯信息。
本实施例中，所述的资讯信息，可以是停车场附近加油站位置，附近道路拥堵状况，附近4S店位置，附近车险理陪网点，附近道路能见度等信息。
本发明的一种集收费和广告推送于一体的智能停车控制方法及***，在实现停车自动收费的基础上，根据消费者的消费信息分析消费者的个性化消费特征,消费需求和消费档次，并针对不同的消费者实现准确的广告信息和资讯信息的推送，通过对消费者的车辆信息和消费信息的分析，为消费者提供个性化的服务，从而提高消费者的消费体验，同时能为商家提供较好的推广效果，非常适合大面积推广使用。
以上所述仅为本发明的较佳实施例，并不用以限制本发明，凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。

Claims (19)

  1. 一种集收费和广告推送于一体的智能停车控制方法，其特征在于，包括：
    步骤S01：车辆入场，识别入场车辆的车牌号码，并记录入场车辆的入场时间；
    步骤S02：根据所述入场车辆的车牌号码获取入场车辆的品牌和型号；
    步骤S03：根据所述入场车辆的车牌号码、品牌和型号获取所述入场车辆的车主所属消费群特征信息，并根据所述入场车辆的车主所属消费群特征信息推送个性化的资讯信息和广告信息；
    步骤S04：车辆准备出场，识别出场车辆的车牌号码，获取出场车辆的车主消费明细和出场时间，并计算对应的优惠停车费用，车辆缴费出场；
    步骤S05：根据所述出场车辆的车主消费明细重新获取所述出场车辆的车主所属消费群特征信息并更新保存，结束处理流程。
  2. 根据权利要求1所述一种集收费和广告推送于一体的智能停车控制方法，其特征在于：所述步骤S01和所述步骤S04中识别车牌号码的具体实现为：获取入场/出场车辆图像信息，对所述入场/出场车辆图像信息进行图像运算处理，得到入场/出场车辆车牌号码。
  3. 根据权利要求2所述一种集收费和广告推送于一体的智能停车控制方法，其特征在于：所述步骤S02中，根据所述入场车辆的车牌号码获取入场车辆的品牌和型号包括：根据所述入场车辆的车牌号码判断入场车辆是否首次入场，如果是，则识别入场车辆的品牌和型号并存储，否则直接读取预先存储的所述入场车辆的品牌和型号。
  4. 根据权利要求3所述一种集收费和广告推送于一体的智能停车控制方法，其特征在于：识别入场车辆的品牌和型号的具体实现为：
    步骤S021a：对所述入场车辆图像信息进行特征提取处理，得到入场车辆外观特征信息；
    步骤S022a：将所述入场车辆外观特征信息与预先存储的车型信息库进行比对，得到入场车辆的品牌和型号并存储。
  5. 根据权利要求3所述一种集收费和广告推送于一体的智能停车控制方法，其特征在于：如果所述入场车辆为首次入场，所述步骤S03的具体实现为：
    步骤S031a：根据入场车辆的品牌和型号检索以车辆品牌及型号进行分类的粗分消费群特征数据库，得到入场车辆对应的车主所属粗分消费群特征信息；
    步骤S032a：根据所述车主所属粗分消费群特征信息分别在资讯推送数据库和广告推送数据库中检索资讯推送目标群特征信息和广告推送目标群特征信息，分别得到与所述车主所属粗分消费群特征信息最接近的资讯信息和广告信息并推送给入场车辆的车主。
  6. 根据权利要求3所述一种集收费和广告推送于一体的智能停车控制方法，其特征在于：如果所述入场车辆不是首次入场，所述步骤S03的具体实现为：
    步骤S031b：根据所述入场车辆的车牌号码检索以入场车辆的车主个性消费特征进行分类的细分消费群特征数据库，得到入场车辆对应的车主所属细分消费群特征信息；
    步骤S032b：根据所述车主所属细分消费群特征信息分别在资讯推送数据库和广告推送数据库中检索资讯推送目标群特征信息和广告推送目标群特征信息，得到与所述车主所属细分消费群特征信息最接近的资讯信息和广告信息并推送给入场车辆的车主。
  7. 根据权利要求1所述一种集收费和广告推送于一体的智能停车控制 方法，其特征在于：所述步骤S04的具体实现为：
    步骤S041a：识别出场车辆的车牌号码，读取所述出场车辆的入场时间和出场时间并自动计算原需停车费用；
    步骤S042a：获取出场车辆的车主消费信息，并根据车主消费信息中的消费金额计算对应的优惠停车费用，同时生成实需停车费用；
    步骤S43a：收取所述实需停车费用，车辆出场。
  8. 根据权利要求7所述一种集收费和广告推送于一体的智能停车控制方法，其特征在于：所述步骤S042a中获取出场车辆的车主消费明细的具体实现为：读取出场车辆的车主消费小票，识别消费小票上的图像和/或文字信息，获取出场车辆的车主消费明细。
  9. 根据权利要求1所述一种集收费和广告推送于一体的智能停车控制方法，其特征在于，所述步骤S05的具体实现为：根据所述出场车辆的车主消费明细提取出场车辆的车主消费特征信息，并根据所述出场车辆的车主消费特征信息检索所述细分消费群特征数据库，获取所述出场车辆对应的车主所属细分消费群特征信息并更新保存，结束处理流程。
  10. 根据权利要求1至9任一项所述一种集收费和广告推送于一体的智能停车控制方法，其特征在于：在执行所述步骤S05之前，还对所述出场车辆的车主消费明细进行分析，得到车主消费特征分布聚合度N，将车主消费特征分布聚合度N与聚合度预设阈值N0比较，当车主消费特征分布聚合度N小于聚合度预设阈值N0时，执行步骤S05，否则不对所述出场车辆的车主所属消费群特征信息进行更新，结束处理流程；
    其中，所述聚合度N∈(0，1)。
  11. 根据权利要求1至9任一项所述一种集收费和广告推送于一体的智能停车控制方法，其特征在于：在执行所述步骤S05之后，还将所述出场车辆的车主消费明细与推送给所述出场车辆车主的广告信息比对，判断所述出 场车辆入场时推送的广告信息是否产生了对应的产品购买，并将其更新至所述出场车辆的车主所属消费群特征信息中并存储，作为下次广告推送的依据。
  12. 一种集收费和广告推送于一体的智能停车控制***，其特征在于：包括车牌号码识别模块、主控制模块、推送模块、显示终端、消费明细获取模块和收银模块；
    所述车牌号码识别模块用于识别入场/出场车辆的车牌号码并连同入场时间一并发送至所述主控制模块；
    所述主控制模块用于根据所述入场车辆的车牌号码获取入场车辆的品牌和型号，并根据入场车辆的车牌号码、品牌和型号获取所述入场车辆的车主所属消费群特征信息，还用于根据出场车辆的入场时间、出场时间和出场车辆的车主消费信息计算对应的实需停车费用；还用于根据所述出场车辆的车主消费明细重新获取所述出场车辆的车主所属消费群特征信息并更新保存；
    所述推送模块用于根据所述消费群特征信息推送资讯信息和广告信息；
    所述显示终端用于显示所述资讯信息和广告信息；
    所述消费明细获取模块用于读取出场车辆的车主消费小票，识别消费小票上的图像和/或文字信息，获取出场车辆的车主消费明细并发送至所述主控制模块；
    所述收银模块用于自动收取所述实需停车费。
  13. 根据权利要求12所述一种集收费和广告推送于一体的智能停车控制***，其特征在于：所述车牌号码识别模块包括图像处理单元和至少一个前端图像获取单元，所述图像获取单元用于获取入场/出场车辆图像信息，所述图像处理单元用于对入场/出场车辆图像信息进行图像运算处理，得到入场/出场车辆车牌号码并发送至所述主控制模块。
  14. 根据权利要求13所述一种集收费和广告推送于一体的智能停车控制***，其特征在于：所述主控制模块包括MCU、车辆品牌和型号识别单元、消费群特征信息获取单元、计费单元和存储单元；
    所述MCU用于将所述入场车辆的车牌号码与车辆信息数据库比对，判断入场车辆是否首次入场，如果是，则向所述车辆品牌和型号识别单元发送识别命令，否则直接读取所述车辆信息数据库中所述入场车辆的车牌号码并发送至所述消费群特征信息获取单元；
    所述车辆品牌和型号识别单元用于接收所述识别命令，根据所述入场车辆图像信息获取入场车辆的品牌和型号并发送至所述消费群特征信息获取单元，同时存储至所述车辆信息数据库中；
    所述消费群特征信息获取单元用于根据所述入场车辆的车牌号码、品牌和型号获取所述入场车辆的车主所属消费群特征信息并发送至所述推送模块，还用于根据所述出场车辆的车主消费明细重新获取所述出场车辆的车主所属消费群特征信息并发送至所述车辆信息数据库更新保存；
    所述计费单元用于根据所述出场车辆的入场时间、出场时间和车主消费信息计算对应的原需停车费用和优惠停车费用，并自动生成实需停车费用；
    所述存储单元用于存储所述车辆信息数据库。
  15. 根据权利要求14所述一种集收费和广告推送于一体的智能停车控制***，其特征在于：所述车辆品牌和型号识别单元包括特征提取子单元和比对子单元，所述特征提取子单元用于对所述入场车辆图像信息进行特征提取处理，得到入场车辆外观特征信息，所述比对子单元用于将所述入场车辆外观特征信息与预先存储在所述存储单元中的车型信息库进行比对，得到入场车辆的品牌和型号并分别发送至所述消费群特征信息获取单元和所述车辆信息数据库。
  16. 根据权利要求14所述一种集收费和广告推送于一体的智能停车控 制***，其特征在于：所述消费群特征信息获取单元包括粗分消费群特征信息获取子单元和细分消费群特征信息获取子单元；
    所述粗分消费群特征信息获取子单元用于接收所述车辆品牌和型号识别单元发送的所述入场车辆的品牌和型号，并根据所述入场车辆的品牌和型号检索以车辆品牌及型号进行分类的粗分消费群特征数据库，得到入场车辆对应的车主所属粗分消费群特征信息并发送至所述推送模块；
    所述细分消费群特征信息获取子单元用于接收所述MCU发送的所述入场车辆的车牌号码，并根据所述入场车辆的车牌号码检索细分消费群特征数据库，得到入场车辆对应的车主所属细分消费群特征信息并发送至所述推送模块。
  17. 根据权利要求16所述一种集收费和广告推送于一体的智能停车控制***，其特征在于：所述消费群特征信息获取单元还包括消费群特征信息更新子单元，所述消费群特征信息更新子单元用于根据所述出场车辆的车主消费明细获取所述出场车辆的车主所属细分消费群特征信息并发送至所述车辆信息数据库中更新保存。
  18. 根据权利要求17所述一种集收费和广告推送于一体的智能停车控制***，其特征在于：所述主控制模块还包括聚合度获取单元，所述聚合度获取子单元用于对所述出场车辆的车主消费明细进行分析，得到出场车辆的车主消费特征分布聚合度N并发送至所述MCU，所述MCU将出场车辆的车主消费特征分布聚合度N与聚合度预设阈值N0比较，当出场车辆的车主消费特征分布聚合度N大于等于聚合度预设阈值N0时，则向所述消费群特征信息更新子单元发送停止命令，不对所述出场车辆的车主所属消费群特征信息进行更新，结束处理流程。
  19. 根据权利要求17所述一种集收费和广告推送于一体的智能停车控制***，其特征在于：所述主控制模块还包括广告效果验证单元，所述广告 效果验证单元用于将所述出场车辆的车主消费明细与推送给所述出场车辆车主的广告信息比对，判断所述出场车辆入场时推送的广告信息是否产生了对应的产品购买，并更新至所述出场车辆的车主所属消费群特征信息保存，作为下次广告推送的依据。
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