WO2016145948A1 - 一种信息处理方法、终端、计算机存储介质 - Google Patents
一种信息处理方法、终端、计算机存储介质 Download PDFInfo
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- WO2016145948A1 WO2016145948A1 PCT/CN2016/072475 CN2016072475W WO2016145948A1 WO 2016145948 A1 WO2016145948 A1 WO 2016145948A1 CN 2016072475 W CN2016072475 W CN 2016072475W WO 2016145948 A1 WO2016145948 A1 WO 2016145948A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
- H04L51/10—Multimedia information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/1066—Session management
- H04L65/1069—Session establishment or de-establishment
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/2866—Architectures; Arrangements
- H04L67/30—Profiles
- H04L67/306—User profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M1/00—Substation equipment, e.g. for use by subscribers
- H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
- H04M1/724—User interfaces specially adapted for cordless or mobile telephones
- H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
- H04M1/7243—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages
- H04M1/72439—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages for image or video messaging
Definitions
- the present invention relates to communication technologies, and in particular, to an information processing method, a terminal, and a computer storage medium.
- users can share unreviewed related first multimedia information, such as a good text that the user has seen, or a used product that he or she wishes to recommend to a friend or
- the majority of the public through this type of social application, can also share the predefined second multimedia information specified after the review.
- the second multimedia information is poorly time-sensitive due to sharing with all users, and the sharing is not timely enough, resulting in low user attention and identity, which makes a lot of valuable information drown in the vast information flow, and the user misses.
- the probability and opportunity to get valuable information by manually searching in the vast information flow, constantly brushing the screen, greatly wasting the labor cost, the screen is always bright, it will also waste the power consumption of the front terminal, and also occupy the front desk
- the processing resources of the terminal such as CPU or cache.
- the embodiments of the present invention are intended to provide an information processing method, a terminal, and a computer storage medium, which at least solve the above problems in the prior art.
- An information processing method of the embodiment of the present invention where the method includes:
- the first user logs in to the terminal, and pulls a social group composed of the first user and at least one second user; the second user and the first user belong to the same social group;
- the media information interacts to form a second multimedia message that is transmitted;
- the first prompt information is prompt information for triggering a first prompt page related to the second multimedia information by using a user interface of the terminal;
- the second multimedia information is different from the first multimedia information shared by any user in the social group, and the second multimedia information is specified information that is served according to a server-side preset policy.
- the second multimedia information and the first multimedia information remain in the same mode on the display layout.
- a terminal of the embodiment of the present invention includes a display unit, and the terminal further includes:
- a group pull unit configured to log in to the terminal by the first user, and pull a social group composed of the first user and at least one second user; the second user and the first user belong to the same Social group
- a first receiving unit configured to receive, by the first user, second multimedia information that is propagated by a third user in the social group, and/or based on at least one second user of the social group
- the second multimedia information interacts to form a propagated second multimedia information
- a second receiving unit configured to: the first user receives the first prompt information sent by the at least one second user, and displays the first prompt information on a user interface of the terminal; the first prompt information Prompting information for triggering a first prompt page related to the second multimedia information by a user interface of the terminal;
- the display unit is configured to display the second multimedia information; the second multimedia information is different from the first multimedia information shared by any user in the social group, the second plurality
- the media information is specified information that is served in accordance with a server-side preset policy, and the second multimedia information and the first multimedia information remain in the same mode on the display layout.
- the group pull unit, the first receiving unit, the second receiving unit, and the display unit may use a central processing unit (CPU) and a digital signal processor (DSP) when performing processing. , Digital Singnal Processor) or Field-Programmable Gate Array (FPGA) implementation.
- CPU central processing unit
- DSP digital signal processor
- FPGA Field-Programmable Gate Array
- Embodiments of the present invention also provide a computer storage medium in which computer executable instructions are stored for executing the above information processing method.
- the information processing method of the embodiment of the present invention includes: the first user logs in to the terminal, and pulls a social group composed of the first user and at least one second user; the second user and the first user belong to In the same social group; the first user receives and displays the second multimedia information propagated by the third user in the social group, and/or based on at least one second user in the social group Interacting with the second multimedia information to form a second multimedia information that is transmitted; the first user receives the first prompt information sent by the at least one second user, on a user interface of the terminal Displaying the first prompt information; the first prompt information is prompt information for triggering a first prompt page related to the second multimedia information by a user interface of the terminal;
- the media information is different from the first multimedia information shared by any user in the social group, and the second multimedia information is specified information that is served according to a server-side preset policy, and the second multimedia Body information and The first multimedia information remains in the same mode on the display layout.
- the same social group to which the user is attached is used to receive and display the third user in the social group by using a mechanism of private sharing in the social group.
- the second multimedia information propagated by the user, and/or based on the interaction of the at least one second user in the social group with the second multimedia information to form a propagated second multimedia information,
- the feedback from the shared information in the social group is relatively pertinent, and is different from the feedback that can be arbitrarily conducted in a completely open public environment. Therefore, 1) on the one hand, the subsequent feedback information is provided to the server as a parameter.
- the control factor is used to correct the strategy and the like to obtain the second multimedia information, and the second multimedia information is directed to the terminal, which is more accurate because it is analyzed based on sufficiently accurate feedback information, 2) on the other hand, in the social
- the information shared in the group is based on the circle of friends. For example, a friend tends to pay attention to the same kind of valuable information, and therefore, based on at least one of the social groups.
- the user interacting with the second multimedia information to form the second multimedia information that is transmitted will obtain higher attention and credibility of the user, thereby greatly improving the probability and opportunity for the user to obtain valuable information, and
- the message reminding mechanism triggers the user to open the page of the information sharing details to obtain the information content, instead of directly occupying the information flow on the user interface to present the information content, thereby avoiding the problem that the information largely occupies the information flow on the user interface when the information is shared, thereby
- the second multimedia information is different from the first multimedia information shared by any user in the social group, and the second multimedia information is specified information that is served according to a server-side preset policy.
- the second multimedia information and the first multimedia information are maintained in the same mode on the display layout, and a unified user interface style is formed, which does not cause interference to the user using functions and display habits.
- Embodiment 1 is a schematic flowchart of an implementation process of Embodiment 1 of the present invention.
- Embodiment 2 is a schematic flowchart of an implementation process of Embodiment 2 of the method according to the present invention
- Embodiment 3 is a schematic flowchart of an implementation process of Embodiment 3 of the method according to the present invention.
- FIG. 4 is a schematic structural diagram of a first embodiment of a terminal according to the present invention.
- FIG. 5 is a schematic flowchart of an implementation process of Embodiment 4 of the method of the present invention.
- FIG. 6 is a schematic structural diagram of a component of a server according to Embodiment 1 of the present invention.
- FIG. 7 is a schematic diagram of an application scenario in which an embodiment of the present invention is applied.
- FIG. 8 is a schematic diagram showing information displayed in a prior art user interface
- FIG. 9 to FIG. 18 are schematic diagrams showing information displayed in an application scenario of the embodiment of the present invention displayed on a terminal user interface.
- FIG. 1 An information processing method of the embodiment of the present invention is as shown in FIG. 1 .
- the method includes the following steps:
- Step 101 The first user logs in to the terminal, and pulls by the first user and at least one a social group composed of two users; the second user and the first user belong to the same social group.
- the first user logging in to the terminal may send a first request, and establish a communication connection between the terminal and the server after the first request is verified.
- the first request may be a login request. If the first user does not log out after successfully logging in through the account and password for the first time, the next time the user enters the terminal again without logging in, directly using the established communication connection between the terminal and the server. It is sufficient to establish an interaction. In this case, this step can be omitted.
- the social group refers to a circle of friends formed by a friend chain, and the terminal pulls the user interface displayed on the terminal from the background.
- the WeChat friend circle may be specifically formed, and the WeChat friend circle may be more than one, according to the user's needs. For example, similar interests and hobbies, or the relationship between colleagues and classmates, engaged in the construction of technical fields and other possible needs for the establishment of multiple WeChat friends circle.
- the second user refers to any one or more of the plurality of friends circle of the user.
- Step 102 The first user receives and displays the second multimedia information propagated by the third user in the social group, and/or based on the at least one second user in the social group and the The second multimedia information interacts to form a propagated second multimedia message.
- this step can also be interpreted as: sharing the second multimedia information based on the sharing of friends and/or based on interactions such as friend circle comments and/or evaluations.
- the third user refers to a public account, which may be personal or collective, such as an advertiser, such as a BMW.
- This third user is a virtual friend.
- the form of receiving and displaying the second multimedia information that is transmitted by the third user in the social group is that the advertiser publishes the second multimedia information that is approved by the server based on the public account, and serves as the first user.
- the recommendation of the advertising content shared by the virtual friends directly in the circle of friends is a direct recommendation method.
- the form of the second multimedia information that is formed based on interaction between the at least one second user in the social group and the second multimedia information is based on an advertisement content recommendation formed by a circle of friends, Indirect advertising content based on the interaction between friends and friends in the circle of friends Recommended method.
- Step 103 The first user receives the first prompt information sent by the at least one second user, and displays the first prompt information on a user interface of the terminal.
- the first prompt information is only open to the first user and the at least one second user in the social group.
- the first prompt message is a message reminder that "you have a new message”
- the message reminds only those who are in the circle of friends can see it.
- Step 104 The first prompt information is prompt information for triggering a first prompt page related to the second multimedia information by a user interface of the terminal.
- Step 105 The second multimedia information is different from the first multimedia information shared by any user in the social group, and the second multimedia information is specified according to a server-side preset policy. Information, the second multimedia information and the first multimedia information remain in the same mode on the display layout.
- the second multimedia information is not any information pushed by any party of the non-social group.
- Suning Appliance's small secretary is on some social platforms, such as SINA Weibo, even if it is not my social group (
- the friend of the friend circle can also push some recommendation information to me.
- the second multimedia information in the embodiment of the present invention is the specified information that is verified by the background server and meets the default policy of the background server. Yes: the harassment information pushed by the non-friends users is avoided, and the specified information that is delivered according to the background server-side preset policy is the result obtained by collecting and analyzing the behavior records of the circle of friends, so the second embodiment of the present invention Multimedia information can meet the needs of information delivery and sharing user positioning accuracy.
- the method further includes:
- A1. Receive a first user operation that acts on the first prompt information.
- the third prompt page is configured to represent the at least one second user and the The second multimedia information is interactively generated by the recommendation information for the second multimedia information;
- A4. Receive a second user operation that acts on the recommendation information.
- A5 In response to the second user operation, obtaining the information content of the second multimedia information, and when detecting that the forwarding mode is enabled, the first user forwards the second multimedia information.
- the method further includes:
- the detection result is that when the number of times the second multimedia information is exposed to the user meets the preset rule, the detection result is reported to the server, so that the server can perform the deduction processing on the third user according to the policy.
- the policy for pushing the advertisement according to the preset policy includes the following contents:
- the start advertisement will be delivered to the social node users (seed users), and the two users meet the definition of the seed users:
- A. Active users We log in to WeChat more than 8 times a day, the number of messages sent per day is greater than 50, the number of friends exceeds 500;
- B opinion leaders each of their friends circle has more than 30 likes, and the average number of praises per day exceeds 10; this group is pre-defined as Seed users, the server will give priority to advertising to this part of the user;
- a special feature of the friend circle advertisement is social communication, and it is considered that when a user interacts with the advertisement After that, the follow-up friend sees the advertisement with the interaction, then the advertisement will have a much greater influence on the friend. Therefore, if the user A has seen the advertisement X and has praised or commented on it, then the follow-up A The probability that a one-dimensional friend sees the advertisement X will increase. The advertisement X is more likely to be displayed to the friend of A in competition with other advertisements; if a user B enters the circle of friends, if there are multiple advertisements, there are B. Friends have liked or commented on the information. At this time, the advertisement with the highest total number of praises and comments will appear to user B with the highest weight.
- the time interval will be flexible; 2) For example, for the ad position, when there are more than or equal to 4 new content, the ad will appear in the fifth position (do not calculate the user's own The number of published content), once the advertisement is generated, the advertisement will not be fixed at the position of the fifth article, and will continue to sink with the new message (such as the original article 5, and later several friends sent 5) The content of the circle of friends is equivalent to the position of the advertisement becomes the 10th article; 3) For the disappearance strategy, the user has seen an advertisement. If it is a bit too praised or commented, then the advertisement will remain in the circle of users. If the user does not like or comment on this ad within 6 hours, then the user counts from the user’s friend 6 hours later when the user first sees the ad. Disappear.
- Embodiment 1 A specific implementation of the timing of occurrence of the second multimedia information (such as advertisement information) is as follows:
- A1 detecting whether the first preset condition is met, and obtaining a detection result
- the first preset condition is used to indicate a triggering occasion when the first user actively pulls the second multimedia information.
- the detection result is that when the first user receives and displays the second multimedia information in the social group that is greater than or equal to a first threshold, the first preset condition is met, where the first A user actively pulls the second multimedia information.
- the first threshold may be that the new content received and displayed is four.
- Embodiment 2 Another specific implementation timing of the second multimedia information (such as advertisement information) is as follows:
- the second preset condition is used to indicate that the first user periodically pulls the triggering time of the second multimedia information
- the detection result is that when the first user pulls the second multimedia information to a second threshold, the second preset condition is met, and the first user actively pulls The second multimedia information.
- the second threshold defines a time interval of 48 hours.
- Embodiment 3 A specific implementation of the location of the second multimedia information (such as advertisement information) is as follows:
- the third preset condition is a setting condition of a location where the second multimedia information appears in the information stream;
- the detection result is that when the second multimedia information is set in the information flow, the first display position is greater than or equal to the third threshold, and the third preset condition is met.
- a display location presents the second multimedia information.
- the first display position specified by the third threshold may be a position larger than the fifth item of the fourth new content.
- the method further includes: displaying, by the first display location, the second multimedia information, as the new information is received and displayed in the social group, The first display position is changed to the second display position; the second display position is greater than the first display position.
- the second display position is the display position of the tenth item
- the first display position is the display position of the initial fifth item.
- Embodiment 4 a specific embodiment of the disappearance strategy of the second multimedia information (such as advertising information)
- the implementation is as follows:
- the fourth preset condition is a setting condition that the second multimedia information disappears in the information flow
- the detection result is that any user in the social group does not feed back the second multimedia information within a time period specified by the fourth threshold, and the fourth preset condition is met, The second multimedia information disappears from the information stream;
- the time period specified by the fourth threshold may be 6 hours
- the starting time of the time period specified by the fourth threshold is: starting from the second multimedia information, when the information flow is initially concerned by the first user.
- the content of the second multimedia information is customized by a third user that is approved by the server; and the third user includes an individual who is registered and authenticated by the server with a public account. User or group user.
- An information processing method of the embodiment of the present invention is as shown in FIG. 2, in the method application terminal, the method includes the following steps:
- Step 201 The first user logs in to the terminal to send a first request, and after the first request is verified, a communication connection is established between the terminal and the server.
- the first request may be a login request. If the first user does not log out after successfully logging in through the account and the password for the first time, the next time the user enters the terminal again without logging in, the terminal and the server are directly connected by using the established communication connection. It is sufficient to establish an interaction between each other. In this case, this step can be omitted.
- Step 202 Pull a social group consisting of the first user and at least one second user based on the communication connection; the second user and the first user belong to the same social group.
- the social group refers to a circle of friends formed by a friend chain, and the terminal pulls the user interface displayed on the terminal from the background.
- the WeChat friend circle may be specifically formed, and the WeChat friend circle may be more than one, according to the user's needs. For example, similar interests and hobbies, or the relationship between colleagues and classmates, engaged in the construction of technical fields and other possible needs for the establishment of multiple WeChat friends circle.
- the second user refers to any one or more of the plurality of friends circle of the user.
- Step 203 The first user sends and displays the first multimedia information in the social group.
- the step 203 is an optional step, which is not a necessary step.
- the first multimedia information is graphic information edited by the user, and may also be a video clip, an audio file such as a recording, and the like. This information is usually presented on the user interface without the need for a server to audit.
- Step 204 The second multimedia information propagated by the third user, and/or based on the interaction between the at least one second user in the social group and the second multimedia information to form a second multimedia that is propagated
- the body information is displayed on the user interface of the terminal, and is only open to the first user and the at least one second user in the social group.
- the manner in which the second multimedia information is displayed is directly displayed on the user interface of the terminal, so that the first user can directly view the at least one second user.
- the interaction information includes: first feedback information and/or second feedback information in step 207.
- the third user refers to a public account, which may be personal or collective, such as an advertiser, such as a BMW.
- This third user is a virtual friend.
- the form of receiving and displaying the second multimedia information that is transmitted by the third user in the social group is that the advertiser publishes the second multimedia information that is approved by the server based on the public account, and serves as the first user.
- the recommendation of the advertising content shared by the virtual friends directly in the circle of friends is a direct recommendation method.
- the based on the at least one second user in the social group and the second multimedia The form of the second multimedia information formed by the interaction of the body information is based on the recommendation of the advertisement content formed by the circle of friends, and is an advertisement content recommendation method indirectly based on the interaction relationship between the friend and the advertisement of the circle of friends.
- Step 205 The first user receives the first prompt information sent by the at least one second user, and displays the first prompt information on a user interface of the terminal.
- the first prompt information is only open to the first user and the at least one second user in the social group.
- the first prompt message is a message reminder that "you have a new message”
- the message reminds only those who are in the circle of friends can see it.
- Step 206 The first prompt information is prompt information for triggering a first prompt page related to the second multimedia information by using a user interface of the terminal.
- Step 207 Display, on the user interface of the terminal, first feedback information formed by the first user receiving the second multimedia information, and/or the at least one second user pair.
- the second feedback information formed by the interaction of the multimedia information.
- the first user is user A and the second user is user B and user C
- user B and user C like to praise and/or evaluate a second multimedia information, such as BMW's advertising information content, to obtain a series of The likes and/or comments
- the second feedback information the user A can also like and praise the content of the advertisement information of the BMW, which is referred to as the first feedback information.
- Step 208 The first feedback information and the second feedback information are displayed in a first state, and the display is not required to be expanded based on a user operation, and the first state is used to represent the first one in the social group. The user and the at least one second user can directly see each other's feedback.
- steps 205-206 constitute a message reminding mechanism for sharing the second multimedia information based on friend circle sharing and/or interaction based on friend circle friend praise and/or evaluation, as shown in FIG. 11 .
- steps 207-208 constitute an explicit form of interactive information based on sharing of friends and/or sharing of second multimedia information based on interactions such as friend circle comments and/or evaluations.
- the interaction information includes first feedback information and/or second feedback information, that is, based on the sharing of the second multimedia information, the first feedback information obtained by the user interacting with the second multimedia information and The second feedback information is externally displayed.
- the user's praise and evaluation can be directly displayed in the circle of friends, and the feedback information in a SINA microblog as shown in FIG. 8 is compared.
- the display requires the user to perform further operations, such as seeing the red dot on the message prompting to add 2 comments and then entering the next level page to see the specific feedback information.
- Step 209 The second multimedia information is different from the first multimedia information shared by any user in the social group, and the second multimedia information is specified according to a server-side preset policy. Information, the second multimedia information and the first multimedia information remain in the same mode on the display layout.
- the method further includes: the terminal sending the first feedback information and the second feedback information, so that the server can analyze and optimize the location according to the first feedback information and the second feedback information.
- the push strategy of the second multimedia information is not limited to: the terminal sending the first feedback information and the second feedback information, so that the server can analyze and optimize the location according to the first feedback information and the second feedback information.
- An information processing method as shown in FIG. 3, in the method application terminal, the method further includes the following steps:
- Step 301 The first user receives the first prompt information sent by the at least one second user, and displays the first prompt information on a user interface of the terminal, and only in the social group.
- the first user and the at least one second user are open.
- the first prompt information is prompt information for triggering to enter a first prompt page related to the second multimedia information.
- the first prompt information may be a new message reminder displayed on the terminal user interface, and “1 new message” is displayed in the first page as shown in FIG. 11 .
- Step 302 Receive a first user operation that is applied to the first prompt information.
- Step 303 In response to the first user operation, enter the first prompt page by a user interface of the terminal.
- the first prompt page includes recommendation information for the second multimedia information generated by the interaction of the at least one second user and the second multimedia information. For example, in the second page shown in Figure 11, "Zhi Ling is good.”
- Step 304 Receive a second user operation that acts on the recommendation information.
- Step 305 The information content of the second multimedia information is obtained in response to the second user operation, and when the forwarding mode is detected, the first user forwards the second multimedia information.
- An example of the embodiment may be: displaying an information sharing scenario of the circle of the user A in the user interface of the terminal, and a friend in the circle of the user A, the user B, to a second multimedia information, such as cosmetics.
- the brand promotion information was evaluated, or the Longines promotion information endorsed by Lin Zhiling was evaluated as shown in Figure 11.
- a user's user interface will display a "receive new message reminder", after which user A clicks on the information.
- the new message reminds that the user B's evaluation content enters the display page corresponding to the promotion information by clicking the promotion information entry in the evaluation content of the user B again, as shown in FIG. 11 , the display page includes at least the “promotion” icon. And check the details for details.
- promotion information shown in FIG. 15 can be popped up as an advertisement information, prompting the user A whether it is interested, if the user A is not interested, then closing, and recording the user behavior that the user A is not interested in, Used for reporting to the server for optimizing push policies.
- prompt information of the viewing details the specific content presented in the form of graphics, video clips or recording files is entered, and the user A can forward the promotional information in the case that the forwarding information is turned on.
- the embodiment of the present invention is to promote the forwarding promotion information, and the forwarding function is hidden. It requires multiple user operations to complete the forwarding function, and does not directly display the promotion information in the user interface of the terminal.
- the specific content presented in the form of a video clip or a recording file so as not to occupy the user information stream and affect the normal function of the user.
- the second embodiment of the foregoing method is that the user's praise and evaluation of the promotion information can be directly displayed on the user interface of the terminal, so as to see at a glance, increase the user's attention to the promotion information. degree.
- the second multimedia information includes at least one of a text, a picture, a video clip, and an audio file, based on the first, second, and third embodiments.
- Terminal embodiment 1
- the terminal 1 includes a display unit 11, and the terminal further includes: a group pull unit 12 configured to log in to the terminal by the first user, and pull the a social group formed by the first user and the at least one second user; the second user and the first user belong to the same social group; and the first receiving unit 13 is configured to be the first user in the social group Receiving, in the group, the second multimedia information propagated by the third user, and/or interacting with the second multimedia information based on the at least one second user in the social group to form a second spread
- the second receiving unit 14 is configured to receive, by the first user, the first prompt information sent by the at least one second user, and display the first prompt information on a user interface of the terminal;
- the first prompt information is used to trigger the prompt information of the first prompt page related to the second multimedia information by the user interface of the terminal;
- the display unit 11 is configured to display the second multimedia Information; the second multimedia The volume information is different from the first multimedia information shared by any user in the social group,
- the second multimedia information is not any information pushed by any party of the non-social group.
- Suning Appliance's small secretary is on some social platforms, such as SINA Weibo, even if it is not my social group (
- the friend of the friend circle can also push some recommendation information to me.
- the second multimedia information in the embodiment of the present invention is the specified information that is verified by the background server and meets the default policy of the background server. Yes: the harassment information pushed by the non-friends user is avoided, and the specified information that is compliant with the background server-side preset policy is the result obtained by collecting and analyzing the behavior record of the friend circle user, so the embodiment of the present invention
- the second multimedia information can meet the needs of information delivery and sharing user positioning accuracy.
- Terminal embodiment 2
- the terminal further includes:
- a third receiving unit configured to receive a first user operation that acts on the first prompt information
- a first response unit configured to enter the first prompt page by a user interface of the terminal in response to the first user operation, where the first prompt page includes a feature for characterizing the at least one second user and And the recommended information for the second multimedia information generated by the interaction of the second multimedia information;
- a fourth receiving unit configured to receive a second user operation that acts on the recommendation information
- the second response unit is configured to obtain the information content of the second multimedia information in response to the second user operation, and when the forwarding mode is detected, the first user forwards the second multimedia information.
- the terminal further includes:
- the detecting triggering unit is configured to trigger the second multimedia information to the user when the first user and the at least one second user perform multiple interactions by using the at least one first prompt information and reach a threshold Detection of the number of exposures;
- the detecting and reporting unit is configured to detect whether the second multimedia information meets a preset rule for the user to obtain a detection result, and the detection result is that the second multimedia information meets a preset number of exposures of the user. In the case of the rule, the detection result is reported to the server, so that the server can not charge the third user according to the policy.
- the policy for pushing the advertisement according to the preset policy includes the following content:
- the start advertisement will be delivered to the social node users (seed users), and the two users meet the definition of the seed users:
- A. Active users We log in to WeChat more than 8 times a day, the number of messages sent per day is greater than 50, the number of friends exceeds 500;
- B opinion leaders each of their friends circle has more than 30 likes, and the average number of praises per day exceeds 10; this group is pre-defined as Seed users, the server will give priority to advertising to this part of the user;
- a special feature of the friend circle advertisement is social communication, and it is considered that when a user interacts with the advertisement After that, the follow-up friend sees the advertisement with the interaction, then the advertisement will have a much greater influence on the friend. Therefore, if the user A has seen the advertisement X and has praised or commented on it, then the follow-up A The probability that a one-dimensional friend sees the advertisement X will increase. The advertisement X is more likely to be displayed to the friend of A in competition with other advertisements; if a user B enters the circle of friends, if there are multiple advertisements, there are B. Friends have liked or commented on the information. At this time, the advertisement with the highest total number of praises and comments will appear to user B with the highest weight.
- the setting is limited when the user accesses the circle of friends, only when greater than or equal to 4
- an advertisement will be pulled; each user will pull an advertisement every 48 hours; the time interval will be flexibly adjusted
- the advertisement will appear in the fifth position (do not count the number of content posted by the user). Once the advertisement is generated, the advertisement will not be fixed at the fifth position, and will follow the new message.
- Embodiment 1 A specific implementation of the timing of occurrence of the second multimedia information (such as advertisement information) is as follows:
- the terminal of the embodiment of the present invention further includes:
- the first detecting unit is configured to detect whether the first preset condition is met, and obtain a detection result; the first preset condition is used to represent a triggering occasion when the first user actively pulls the second multimedia information;
- a first processing execution unit configured to: when the first user receives and displays the second multimedia information in the social group that is greater than or equal to a first threshold, satisfies the first pre- The condition is that the first user actively pulls the second multimedia information.
- the first threshold may be that the new content received and displayed is four.
- Embodiment 2 Another specific implementation timing of the second multimedia information (such as advertisement information) is as follows:
- the terminal of the embodiment of the present invention further includes:
- the second detecting unit is configured to detect whether the second preset condition is met, and obtain a detection result; the second preset condition is used to trigger triggering that the first user periodically pulls the second multimedia information opportunity;
- the second processing execution unit is configured to: when the detection result is that the first user pulls the second multimedia information to a second threshold, the second preset condition is met, The first user actively pulls the second multimedia information.
- the second threshold defines a time interval of 48 hours.
- Embodiment 3 A specific implementation of the location of the second multimedia information (such as advertisement information) is as follows:
- the terminal of the embodiment of the present invention further includes:
- the third detecting unit is configured to detect whether the third preset condition is met, and obtain a detection result;
- the third preset condition is a setting condition that the second multimedia information appears in the information flow;
- the third processing execution unit is configured to: when the detection result is that the second multimedia information is set in the first display position specified by the third threshold in the information flow, the third preset is met. Condition, presenting the second multimedia information at the first display location.
- the first display position specified by the third threshold may be a position larger than the fifth item of the fourth new content.
- the display unit is further configured to: the second multimedia information presented at the first display location, by the appearance of receiving and displaying new information in the social group, by the A display position becomes a second display position; the second display position is greater than the first display position.
- the second display position is the display position of the tenth item
- the first display position is the display position of the initial fifth item.
- Embodiment 4 A specific implementation of the disappearing strategy of the second multimedia information (such as advertising information) is as follows:
- the terminal of the embodiment of the present invention further includes:
- the fourth detecting unit is configured to detect whether the fourth preset condition is met, and obtain a detection result;
- the fourth preset condition is a setting condition that the second multimedia information disappears in the information stream;
- a fourth processing execution unit configured to: if the detection result is that any user in the social group does not feed back the second multimedia information within a time period specified by the fourth threshold, the fourth content is satisfied Preset conditions, the second multimedia information disappears from the information stream.
- the time period specified by the fourth threshold may be 6 hours
- the start time of the time period specified by the fourth threshold is: from the second multimedia information appearing when the information flow is initially concerned by the first user.
- the content of the second multimedia information is customized by a third user that is approved by the server; and the third user includes an individual who is registered and authenticated by the server with a public account. User or group user.
- the display unit is further configured to display the second multimedia information on a user interface of the terminal, and only the first part of the social group A user and the at least one second user are open.
- the display unit is further configured to display, on the user interface of the terminal, a first feedback formed by the first user receiving the second multimedia information.
- Information and/or second feedback information formed by the interaction of the at least one second user with the second multimedia information; the first feedback information and the second feedback information are displayed in a first state, without And displaying, according to a user operation, the first state is used to represent that the first user and the at least one second user in the social group can directly see each other's feedback;
- the terminal may further include a sending unit, configured to send, by the first user, the first multimedia information in the social group, and configured to send the first feedback information and a
- the second feedback information is configured to enable the server to optimize the push policy of the second multimedia information according to the first feedback information and the second feedback information.
- the terminal further includes:
- the second receiving unit is further configured to receive, by the first user, the first prompt information sent by the at least one second user;
- the display unit is further configured to display the first prompt information on a user interface of the terminal, and open only to the first user and the at least one second user in the social group;
- the first prompt information is prompt information for triggering entry into the first prompt page related to the second multimedia information.
- the terminal further includes: a third receiving unit configured to receive a first user operation acting on the first prompt information; and a first response unit configured to respond to the first a user operation, the first prompt page is accessed by the user interface of the terminal; the first prompt page is configured to represent the at least one second user and the second multimedia
- the body information is configured to perform the recommendation information for the second multimedia information; the fourth receiving unit is configured to receive a second user operation that acts on the recommendation information; and the second response unit is configured to respond to the The second user operates to obtain the information content of the second multimedia information, and when the forwarding mode is detected, the first user forwards the second multimedia information.
- FIG. 5 An information processing method of the embodiment of the present invention is as shown in FIG. 5, where the method is an interaction process between a terminal and a server, and the method includes the following steps:
- Step 401 The first user logs in to the terminal to send the first request.
- Step 402 The server receives the first request, and performs verification on the first request.
- Step 403 After the verification is passed, establish a communication connection between the terminal and the server, and transmit a social group consisting of the first user and the at least one second user based on the communication connection.
- the second user and the first user belong to the same social group.
- Step 404 The first user sends and displays the first multimedia information in the social group.
- this step is an optional step and is not a necessary step.
- Step 405 The first user receives the first prompt information sent by the at least one second user, and displays the first prompt information on a user interface of the terminal.
- the first prompt information is only open to the first user and the at least one second user in the social group.
- the first prompt message is a message reminder that "you have a new message”
- the message reminds only those who are in the circle of friends can see it.
- Step 406 The first prompt information is prompt information for triggering a first prompt page related to the second multimedia information by using a user interface of the terminal.
- Step 407 Push, according to a preset policy, second multimedia information that is propagated by the third user for the first user, and/or based on at least one second user and the second multimedia in the social group.
- the body information interacts to form a second multimedia message that is transmitted.
- the multimedia information is displayed on the user interface of the terminal, and is only open to the first user and the at least one second user in the social group.
- the second multimedia information may be implemented according to the configuration of the server, or may be implemented in a local configuration of the terminal, so that the first user can be directly displayed on the user interface of the terminal in an explicit manner. Directly seeing the interaction information of the at least one second user for the second multimedia information, and opening only to the first user and the at least one second user in the social group.
- the second multimedia information is different from the first multimedia information shared by any user in the social group, and the second multimedia information is specified information that is served according to a server-side preset policy. And the second multimedia information and the first multimedia information remain in the same mode on the display layout.
- steps 401 to 407 is not limited to that described in the embodiment, and adjustment can be made as needed.
- the second user information that is transmitted by the third user is pushed by the first user according to a preset policy, and/or based on the social group.
- the at least one second user in the group interacts with the second multimedia information to form the propagated second multimedia information, including:
- Step 501 Extract a first screening condition corresponding to the seed user from the preset policy, where the seed user is detected by whether the user is active and/or is an opinion leader.
- Step 502 Detect the seed user from the at least one second user according to the first screening condition, and push the second multimedia information to the seed user to establish the seed user and the The first interactive relationship of the second multimedia information.
- Step 503 The second multimedia information that is interactively formed based on the first interaction relationship is preferentially pushed to the first user.
- the seed user refers to the beginning of the promotion information, such as the social node user to which the advertisement information will be delivered in the first round.
- Such users are called seed users, and the two users meet the first screening condition of the seed user: 1) whether the login is active or not , whether there are enough fans, and whether the amount of information sent is large, the three factors are divided; 2) opinion leaders or users like Sina who have been authenticated by Sina, for seed users, according to the server's default policy will give priority to promotion information Exposure to this part of the user, and then the interaction of the seed user through the interaction with the promotion information, continue to share the promotion information, will greatly increase the attention of other users on the push advertising, thus providing a basis for the user to accurately push the information.
- the second user information that is transmitted by the third user is pushed by the first user according to a preset policy, and/or based on the social group.
- the at least one second user in the group interacts with the second multimedia information to form the propagated second multimedia information, including:
- Step 601 Extract, from the preset policy, a second screening condition that is related to a target user that has a preset attribute of the first user, where the target user is at least related to the first user.
- the field is detected by focusing on similarity and/or interactive intimacy.
- Step 602 Detect, according to the second screening condition, the target user that has a preset attribute from the first user from the at least one second user; and push the second multimedia information to the a target user to establish a second interaction relationship between the target user and the second multimedia information.
- Step 603 When there are multiple second multimedia information for contention, the second multimedia information that is interactively formed based on the second interaction relationship is obtained from the plurality of second multimedia information, And preferentially pushed to the first user.
- the target user having a preset attribute with the first user may be a user associated with the first user in similarity and intimacy, and the target user and the first user have the same Correlation, the recognition and attention of the promotion information is different from other users, thus providing a basis for users to accurately push information.
- a plurality of promotion information is corresponding, one of the plurality of promotion information is preferentially pushed according to the second screening condition. For example, when the advertisement A and the advertisement B compete for the push, the relationship between the user E and the user F is more intimate than the relationship between the user E and the user G, and the interaction relationship with the advertisement B established by the user G is obtained, and the advertisement B is preferentially pushed to the user E. Instead of pushing ad A first.
- the second user information that is transmitted by the third user is pushed by the first user according to a preset policy, and/or based on the social group.
- the at least one second user in the group interacts with the second multimedia information to form the propagated second multimedia information, including:
- Step 701 Extract a social shuffle strategy for displaying the plurality of second multimedia information in the terminal from the preset policy, as shown in the following formula (1).
- Step 702 Receive first feedback information sent by the first user and at least one second feedback information sent by the at least one second user.
- Step 703 Enter a parameter control factor and a correction factor, which are formed by the first feedback information and/or the second feedback information, into the social shuffle strategy, to obtain exposure weights corresponding to the plurality of second multimedia information respectively.
- Exposure weight (the number of times each ad was liked by your friends *0.5 + the number of times this ad was commented by your friend *0.35 + the total rating of this ad (likes / total exposure)* 0.15)* correction primer R; formula (1)
- the parameter control factor is a general term for various praises, comments and sums in the above formula (1);
- Step 704 Pushing and exposing the exposure weight according to the order in which the exposure weights are high to low A plurality of second multimedia information corresponding to high to low are given to the first user.
- the server 2 includes:
- the verification unit 21 is configured to receive the first request sent by the first user login terminal, and establish a communication connection between the terminal and the server after the first request verification is passed;
- the group pushing unit 22 is configured to push the delivery based on the communication connection a social group formed by the first user and the at least one second user; the second user and the first user belong to the same social group; and
- the information pushing unit 23 is configured to be the first according to the preset policy. Transmitting, by the user, second multimedia information propagated by the third user, and/or interacting with the second multimedia information based on the at least one second user in the social group to form a second multimedia that is propagated information.
- the controlling the pushed second multimedia information is displayed on a user interface of the terminal, and is only open to the first user and the at least one second user in the social group.
- the second multimedia information may be implemented according to the configuration of the server, or may be implemented in a local configuration of the terminal, so that the first user can be directly displayed on the user interface of the terminal in an explicit manner. Directly seeing the interaction information of the at least one second user for the second multimedia information, and opening only to the first user and the at least one second user in the social group.
- the second multimedia information is different from the first multimedia information shared by any user in the social group, and the second multimedia information is specified information that is served according to a server-side preset policy. And the second multimedia information and the first multimedia information remain in the same mode on the display layout.
- the information pushing unit further includes: a first extracting subunit, configured to extract a first screening condition corresponding to the seed user from the preset policy; and the seed user passes the user Whether it is active and/or whether it is detected by the opinion leader; the first detecting subunit is configured to detect the seed user from the at least one second user according to the first screening condition, and the second plurality of Media information is pushed to the seed user to establish a location a first interaction relationship between the seed user and the second multimedia information; the first push subunit configured to preferentially push the second multimedia information that is interactively formed based on the first interaction relationship to the First user.
- a first extracting subunit configured to extract a first screening condition corresponding to the seed user from the preset policy
- the seed user passes the user Whether it is active and/or whether it is detected by the opinion leader
- the first detecting subunit is configured to detect the seed user from the at least one second user according to the first screening condition, and the second plurality of Media information is pushed to the seed user to establish a location
- the information pushing unit further includes: a second extracting subunit, configured to extract, from the preset policy, a preset attribute existing in the social group and the first user a second screening condition corresponding to the target user; the target user is detected by at least whether the first user has a similarity of interest and/or an interactive intimacy in the same or related field; the second detecting subunit is configured according to the The second screening condition detects, from the at least one second user, the target user that has a preset attribute with the first user; and pushes the second multimedia information to the target user to establish a a second interaction relationship between the target user and the second multimedia information; and a second push subunit configured to: when there are multiple second multimedia information for competitive push, from the plurality of second multimedia Obtaining, in the body information, the second multimedia information that is formed by the interaction based on the second interaction relationship, and preferentially pushed to the first user.
- a second extracting subunit configured to extract, from the preset policy, a preset attribute existing in the social group and the first user
- the server further includes: an information receiving unit, configured to receive the first multimedia information that is sent and displayed by the first user in the social group, and is further configured to Receiving first feedback information sent by the first user and at least one second feedback information sent by the at least one second user;
- the information pushing unit further includes: a third extracting subunit, configured to extract a social shuffle strategy for displaying the plurality of second multimedia information in the terminal from the preset policy; And the parameter control factor and the correction factor, which are configured by the first feedback information and/or the second feedback information, are input into the social shuffle strategy, and the exposure weights corresponding to the plurality of second multimedia information are respectively obtained.
- the third push subunit is configured to push the plurality of second multimedia information corresponding to the exposure weight from high to low to the first user according to the order in which the exposure weights are high to low.
- An embodiment of the user scenario consisting of the foregoing terminal and the server, as shown in FIG. 7, includes a circle of friends composed of a plurality of users S11-S15, and the users S11-S15 are respectively equipped with different terminals, such as a mobile phone, a PAD or a mobile phone. a computer or the like; wherein the user S11 is the first user mentioned in the above embodiment, the user S12-S15 is the at least one second user mentioned in the above embodiment, and the user S31 is the advertiser and the server sharing the promotion information E based on the public account.
- the promotion information E is processed by various servers, such as content servers, multimedia servers, social group servers, computing servers, and databases thereof, such as auditing, such as preset policy configuration, such as promotion.
- the promotion information E is displayed on the user interface of the terminal 1 where the user S11 is displayed, and the like, the promotion information E that is approved for review according to the preset policy is displayed in the same display format as the user S11 unapproved self-published information.
- the user interface on the terminal 1 includes at least two pieces of information: a, the user S31 is customized to review the promotion information E placed in the circle of the user S11; b, each friend in the friend circle of the user S11 is customized after the promotion information is reviewed and placed. In the user S11 circle of promotion information E to do praise or comment and other interactions.
- Sina Weibo is a mobile terminal product with relatively early information flow advertisement, and Weibo itself is a social interaction.
- the application has similarities to the WeChat circle of friends on the product attributes: users can post content and engage in interaction and discussion around the content sent by the user. This application scenario occupies the information flow in the circle of friends.
- the difference between the product design and Sina Weibo is mainly in:
- the comments, forwards, and praises in Sina Weibo are socially open, that is, user A comments on an advertisement, and regardless of whether other users and A are friends, they can see A's comments, replies, and praises, and can View user A's personal information directly, and reply A's comments on the ad.
- This social openness has its own advantages, such as rich user-generated content, such as easier to expand a wide range of discussions, but the shortcomings are also obvious, it is easy for users to create insecurities, increase the threshold of user and advertising interaction, Because a popular advertisement is often seen by tens of thousands of users, and its comments are exposed to so many people who are unrelated to the chain, it will create privacy concerns and thus can not speak freely.
- the friend circle advertisement does not support forwarding, and the Sina Weibo advertisement can be forwarded.
- Sina Weibo When users browse Sina Weibo, they see an interesting advertisement that can forward the advertisement.
- the advantage of this setting is that it can spread the advertisement on a larger scale, but the disadvantage is that it is easy to make the advertisement itself. Diffusion is not controlled, reducing the proportion of original content in the overall flow of information, affecting the ecology of social platforms.
- WeChat ads specifically limit the forwarding function of advertisements.
- the style of the message reminder is consistent with the message reminder of the circle of friends itself; 2) the interaction between the user and the advertisement can only be seen by the friends, and the possibility that the non-friends see the interactive message is excluded, so that the user can share in the private circle.
- My own opinion on advertising 3) control of multiple exposures.
- the advertisement will be given to a user for a large number of exposures, and the server sets a limit for the deduction.
- the maximum deduction charge is 8 according to the exposure. In this way, more than 8 times no longer deducted fees, in this way, the interests of advertisers are protected.
- this application scenario due to the positioning accuracy of advertisement push, while bringing privacy information sharing security, it also avoids pushing a large amount of invalid information, thereby not occupying a large amount of network resource bandwidth, and also improving
- the success rate of the foreground terminal pulling effective multimedia information may take 50 pieces of multimedia information, and 48 pieces are useful to the user, thereby avoiding system resource occupation and waste of the foreground terminal; on the other hand, the second multimedia information Since the sharing of all users improves the timeliness and the sharing is timely, the user's attention and identity are high, so that a lot of valuable information will not be submerged in the vast information flow, and the exposure time of valuable information is controllable.
- the user does not miss the probability and opportunity to obtain valuable information, that is, the labor cost is reduced, the power consumption of the front terminal is not wasted, and the processing resources of the foreground terminal, such as the CPU or the cache, etc., are not occupied at the same time. .
- the processing resources of the foreground terminal such as the CPU or the cache, etc.
- the control strategy for exposure is beneficial to users and advertisers, controlling the number of advertisement exposures, and avoiding multiple times for users. The same duplicate ad, for an advertiser, will not continue to charge the advertiser when an ad reaches the number of exposures.
- the form of advertisement is consistent with the form of information flow in the circle of friends. As shown in Figure 10, it can support the form of text matching. In the upper right corner, it is labeled "WeChat promotion", and the icon and "like” of promotion Align with the right side of the comment and align with the advertiser's nickname; support the ad praise and comments after the user sees the ad.
- the advertiser who participates in the advertisement of the circle of friends must open the public number; must be authenticated (not the microblogging authentication, must be the public number authentication);
- the avatar and name of the advertiser directly pulls the registration information in the public number; as shown in Figure 12, the avatar and nickname can be clicked, and after clicking, the profile page of the public number is entered, according to whether the current user has paid attention to the public number.
- the buttons on the page are “Follow” and “Enter the public number”. When clicking the attention button, the experience is the same as the process of paying attention to the public number.
- the system supported by the terminal is an example of the security system.
- the picture supports 1-9 pieces, and the operation side will encourage the form of 3, 4, 6 pictures; the experience after the picture click is the same as the ordinary Feeds, click to view the big picture Support left and right sliding to view more pictures; long press the picture has a favorite operation; click on the picture to view the big picture, long press the picture will appear the options "send to friends" "save to mobile phone” "collection", these three options.
- the icon can support clicks; if it is an English version of the system, the display is Sponsored, and the length of the background color is adapted according to the length of the text. Click the button on the right side of the promotion, and a layer like the drop-down in Figure 14 appears. The content on the layer is “not interested”, and the animation refers to the plus animation in the upper right corner of the session page.
- the animation with the advertisement disappearing is consistent with the animation experience of deleting the circle of friends now; if there is a message reminder in the circle of friends, then click below Not interested, then this ad disappears, but the related message reminder is still there, the message reminder is not reflected when entering the message list page; if it is already "not interested” for an advertisement, then enter the message through the friend circle personal page In the list, I want the terminal to be able to delete the message reminder related to this advertisement.
- the same advertisement 4)
- the advertisement content of the same advertiser is not pushed to the user within two weeks; 5)
- the user sees that the advertising weight of the industry decreases, and the rise or fall of the weight can be recorded by an operator; 6)
- User If two clicks don’t like an advertiser’s ad, then the advertiser’s ad will not be pushed to the user; 7) if the user doesn’t like an industry’s ad after two clicks, then after the second click, Users will not be allowed to re-advertise this industry within one month.
- the start advertisement will be delivered to the social node users (seed users), and the two users meet the definition of the seed users:
- A. Active users We log in to WeChat more than 8 times a day, the number of messages sent per day is greater than 50, the number of friends exceeds 500;
- B opinion leaders each of their friends circle has more than 30 likes, and the average number of praises per day exceeds 10; this group is pre-defined as Seed users, the server will give priority to advertising to this part of the user;
- a special feature of the friend circle advertisement is social communication, and it is considered that when a user interacts with the advertisement After that, the follow-up friend sees the advertisement with the interaction, then the advertisement will have a much greater influence on the friend. Therefore, if the user A has seen the advertisement X and has praised or commented on it, then the follow-up A The probability that a one-dimensional friend sees the advertisement X will increase. The advertisement X is more likely to be displayed to the friend of A in competition with other advertisements; if a user B enters the circle of friends, if there are multiple advertisements, there are B. Friends have liked or commented on the information. At this time, the advertisement with the highest total number of praises and comments will appear to user B with the highest weight.
- the setting is limited when the user accesses the circle of friends, only when greater than or equal to 4
- an advertisement will be pulled; each user will pull an advertisement every 48 hours; the time interval will be flexibly adjusted
- the advertisement will appear in the fifth position (do not count the number of content posted by the user). Once the advertisement is generated, the advertisement will not be fixed at the fifth position, and will follow the new message.
- WeChat friends circle is a social platform where users share pictures, texts, videos and other information with friends. Friends can interact with each other through praise and comments.
- the friend circle advertisement combines the social attributes of WeChat friends circle and the data accumulation of WeChat itself.
- the user recommends the advertising content that he may be interested in, and will recommend the content that the friend likes and comments more to the user according to the friend relationship of the user.
- the product format of the friend circle information flow advertisement is similar to the user's own original feed stream style, which maintains the unity of the style of the WeChat friend circle.
- the public number is the advertisement subject
- the advertisement example from Fig. 16 VIVO's advertisement shows that the sender of the advertisement is the official public number of VIVO.
- the user sends a message in the circle of friends, the friend is the subject of the content, and the corresponding advertising subject is the public account of the advertiser.
- the basic style of the ad text, images, videos, audio files, and more.
- the style of the advertisement is consistent with the user-originated information, supporting the text with the picture, and supporting the sending of the video form; the advantage of this design style is to continue the experience of the information flow of the circle of friends, making the user more acceptable, while the picture + text or even the video
- the form can maximize the delivery of valuable information. Click on each image to view a larger image on the browse screen, and swipe left and right to view more images.
- the picture supports sending 1-9 sheets; each image supports clicks.
- the circle of interaction between the circle of friends based on the friend chain and the advertisement includes: comments and/or likes.
- users of the circle of friends can like this ad to like and comment, the content of the praise and comment is private, only the one-dimensional friends of the user can see, the non-friend relationship can not see the user and the ad itself Interaction; the user's comments and likes on the advertisement.
- the advertiser can view the user's praise, comments and mutual replies between the users through the background, and the privacy policy is consistent with the friend's normal feed.
- the user can establish a contact with the advertisement through this interaction mechanism, and if user A's friend gives this advertisement a like and comment, user A will receive the message.
- Reminder click on the message reminder, the user can reply to the message on the message details page or click on the view details as shown in FIG. 17 to enter the profile page of the public number as shown in FIG.
- the floating layer indicates that the message is the content of the advertisement.
- the user can block the advertisement by clicking “Not interested”; after clicking “Not interested”, the advertisement disappears. The follow-up will not appear to the same user again; at the same time, the probability that the advertiser's advertisement will appear to the user will be attenuated, and the advertisement will not appear again to the current user.
- the circle of friends supports the jump link
- one of the differences between the friend circle advertisement and the ordinary user original feed is to support the outer chain jump
- the advertiser can design the promotion in advance.
- the page, configured into the ad the user clicks "View Details" to jump to the corresponding page to gain insight into what the advertiser wants to convey.
- the integrated modules described in the embodiments of the present invention may also be stored in a computer readable storage medium if they are implemented in the form of software functional modules and sold or used as separate products. Based on such understanding, those skilled in the art will appreciate that embodiments of the present application can be provided as a method, system, or computer program product. Thus, the present application can take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment in combination of software and hardware. Moreover, the application can take the form of a computer program product embodied on one or more computer-usable storage media containing computer usable program code, including but not limited to a USB flash drive, a mobile hard drive, a read only memory ( ROM, Read-Only Memory), disk storage, CD-ROM, optical storage, etc.
- the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
- the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
- the embodiment of the present invention further provides a computer storage medium, wherein computer executable instructions are stored, and the computer executable instructions are used to execute the foregoing information processing method of the embodiment of the present invention.
- the feedback on the shared information in the social group is relatively pertinent, it is different from being freely feedbackable in a completely open public environment, and thus, 1)
- the subsequent feedback information is provided to the server as a parameter control factor for correcting the strategy and the like to obtain the second multimedia information, and the second multimedia information is directed to the terminal, which is more accurate because it is analyzed based on sufficiently accurate feedback information.
- the information shared in the social group is based on the circle of friends, for example, the friends will pay more attention to the same kind of valuable information, and therefore, based on at least one second user in the social group.
- the interaction with the second multimedia information to form the propagated second multimedia information will result in higher attention and credibility of the user, thereby greatly increasing the probability and opportunity for the user to obtain valuable information, and, in order,
- the message reminding mechanism is used to trigger the user to open the information sharing details page to obtain the information content, instead of directly occupying
- the information flow on the user interface presents the information content, which avoids the problem that the information largely occupies the information flow on the user interface when the information is shared, thereby solving the above two problems existing in the prior art.
- the second multimedia information is different from the first multimedia information shared by any user in the social group, and the second multimedia information is a character
- the server-side preset policy is configured to deliver the specified information, and the second multimedia information and the first multimedia information are maintained in the same mode on the display layout, which forms a unified user interface style and does not cause a user Use features and display habits.
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Abstract
本发明公开了一种信息处理方法、终端及服务器,其中,所述信息处理方法应用终端中,所述方法包括:拉取由所述第一用户与至少一个第二用户构成的社交群组;所述第二用户与所述第一用户隶属于同一社交群组;所述第一用户在所述社交群组中接收并显示由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息;所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息;所述第一提示信息为用于触发由所述终端的用户界面进入与所述第二多媒体信息相关的第一提示页面的提示信息。
Description
本发明涉及通讯技术,尤其涉及一种信息处理方法、终端、计算机存储介质。
本申请发明人在实现本申请实施例技术方案的过程中,至少发现相关技术中存在如下技术问题:
随着互联网技术的发展,大数据时代的信息***层出不穷,出于公众信息分享多元化,多样化的需求考虑,目前的信息处理技术会在微信、微博、视频、游戏等各种终端应用中会分享一些多媒体信息,以适应分享多元化,多样化的需求。比如在视频作为第一多媒体信息出现的一段电视剧视频中,会分享与该电视剧视频中相关的第二多媒体信息推荐,比如一个新品牌的笔记本电脑,使得用户在做一件事情的同时得到除视频本身的多元化信息。
以上述微信和微博这类社交应用为例,用户可以分享未经审核的相关第一多媒体信息,比如用户看过的一段很好的文字,或者用过的商品希望推荐给朋友或更多的大众,通过这类社交应用还可以分享预定义的经过审核后所指定的第二多媒体信息。
然而,目前的信息处理技术在信息分享中遇到的问题是:
1)照顾到信息在普通公众中大量分享的需要,对所有用户都开放分享,可是第二多媒体信息分享到用户时由于定位不够精准,会对用户造成干扰,使得用户界面充斥各种无用的信息,影响了用户正常的使用功能,而且后台服务器推送的第二多媒体信息虽多但是对用户帮助不大,这种大量无效
的多媒体信息在后台服务器和前台终端交互因为信息量巨大会占用网络资源带宽,也浪费前台终端拉取有效多媒体信息的成功率,可能拉取了50条多媒体信息,只有少数几条对用户有用,对前台终端的***资源占用和浪费也是巨大的;
2)第二多媒体信息由于对所有用户进行分享导致时效性差,分享不够及时,引起的用户关注度和认同感不高,使得大量有价值的信息淹没在浩瀚的信息流中,用户错失了得到有价值信息的概率和机会,靠手动在浩瀚的信息流中搜索,不断刷屏浏览,大大浪费了人力成本,刷屏则屏幕常亮也会浪费前台终端的耗电量,也同时占用前台终端的处理资源,如CPU或缓存等等。
然而,相关技术中,对于上述问题,尚无有效解决方案。
发明内容
有鉴于此,本发明实施例希望提供一种信息处理方法、终端、计算机存储介质,至少解决了现有技术存在的上述问题。
本发明实施例的一种信息处理方法,所述方法应用终端中,所述方法包括:
第一用户登录所述终端,拉取由所述第一用户与至少一个第二用户构成的社交群组;所述第二用户与所述第一用户隶属于同一社交群组;
所述第一用户在所述社交群组中接收并显示由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息;
所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息;
所述第一提示信息为用于触发由所述终端的用户界面进入与所述第二多媒体信息相关的第一提示页面的提示信息;
所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式。
本发明实施例的一种终端,所述终端包括显示单元,所述终端还包括:
群组拉取单元,配置为第一用户登录所述终端,拉取由所述第一用户与至少一个第二用户构成的社交群组;所述第二用户与所述第一用户隶属于同一社交群组;
第一接收单元,配置为所述第一用户在所述社交群组中接收由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息;
第二接收单元,配置为所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息;所述第一提示信息为用于触发由所述终端的用户界面进入与所述第二多媒体信息相关的第一提示页面的提示信息;
所述显示单元,配置为显示所述第二多媒体信息;所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式。
所述群组拉取单元,所述第一接收单元,所述第二接收单元,所述显示单元在执行处理时,可以采用中央处理器(CPU,Central Processing Unit)、数字信号处理器(DSP,Digital Singnal Processor)或可编程逻辑阵列(FPGA,Field-Programmable Gate Array)实现。
本发明实施例还提供一种计算机存储介质,其中存储有计算机可执行指令,该计算机可执行指令用于执行上述信息处理方法。
本发明实施例的信息处理方法包括:第一用户登录所述终端,拉取由所述第一用户与至少一个第二用户构成的社交群组;所述第二用户与所述第一用户隶属于同一社交群组;所述第一用户在所述社交群组中接收并显示由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息;所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息;所述第一提示信息为用于触发由所述终端的用户界面进入与所述第二多媒体信息相关的第一提示页面的提示信息;所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式。
采用本发明实施例,基于拉取的用户间隶属的同一社交群组,采用在该社交群组中私密分享的机制,对所述第一用户在所述社交群组中接收并显示由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息,由于在该社交群组中对所分享信息的反馈是比较中肯的,区别于在一个完全开放的公众环境中可以随意的进行反馈而不受制约,因此,1)一方面,后续反馈信息提供到服务器作为参数控制因子用于修正策略等运算而得到第二多媒体信息,第二多媒体信息定向推送到终端由于基于足够精确的反馈信息分析得到,会更加精确,2)另一方面,在该社交群组中分享的信息是基于好友圈而言的,比如,好友多会关注同类有价值的信息,因此,基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息会得到用户更高的关注度和可信度,从而大大提高了用户得到有价值信息的概率和机会,而且,为了在信息分享时通过
消息提醒机制来触发用户打开信息分享详情的页面来获取信息内容,而不是直接占用用户界面上的信息流来呈现信息内容,避免了信息分享时信息大量占据用户界面上的信息流的问题,从而解决了现有技术存在的上述两方面问题。而且,所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式,会形成统一的用户界面风格,不会对用户造成使用功能和显示习惯上的干扰。
图1为本发明方法实施例一的一个实现流程示意图;
图2为本发明方法实施例二的一个实现流程示意图;
图3为本发明方法实施例三的一个实现流程示意图;
图4为本发明终端实施例一的一个组成结构示意图;
图5为本发明方法实施例四的一个实现流程示意图;
图6为本发明服务器实施例一的一个组成结构示意图;
图7为应用本发明实施例的一应用场景的示意图;
图8为现有技术中的信息显示于终端用户界面的示意图;
图9-图18为应用本发明实施例一应用场景的信息显示于终端用户界面的示意图。
方法实施例一:
本发明实施例的一种信息处理方法,如图1所示,所述方法应用终端中,所述方法包括以下步骤:
步骤101、第一用户登录所述终端,拉取由所述第一用户与至少一个第
二用户构成的社交群组;所述第二用户与所述第一用户隶属于同一社交群组。
这里,第一用户登录所述终端,可以发送第一请求,在第一请求验证通过后在终端与服务器间建立通信连接。所述第一请求可以是登录请求,如果第一用户初次通过账号和密码登录成功后并未退出该终端,下一次再次进入该终端无需登录,直接利用已经建立的通信连接在终端与服务器之间建立交互即可,这种情况下,这个步骤可以省略。
这里,所述社交群组指好友链构成的朋友圈,终端从后台拉取显示于终端的用户界面上,如在微信中可以具体为微信朋友圈,微信朋友圈不只一个,可以根据用户需求,比如同类兴趣爱好,或者同事/同学关系,从事技术领域建圈等各种可能需求进行多个微信朋友圈的建立。
这里,所述第二用户指用户多个朋友圈中的任意一个或多个用户。
步骤102、所述第一用户在所述社交群组中接收并显示由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息。
这里,本步骤也可以解释为:基于朋友圈分享和/或基于朋友圈好友点赞和/或评价等互动进行第二多媒体信息的分享。
这里,所述第三用户指公众账号,可以是个人的,也可以是集体的,比如广告主,如宝马。这个第三用户是虚拟朋友。所述在所述社交群组中接收并显示由第三用户传播的第二多媒体信息的形式是广告主基于公众账号发布经过服务器审核通过的第二多媒体信息,并作为第一用户的虚拟朋友直接在好友圈分享的广告内容推荐是一种直接推荐方式。
这里,所述基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息的形式是基于朋友圈形成的广告内容推荐,是基于朋友圈的好友与广告的互动关系间接得到的广告内容
推荐方式。
步骤103、所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息。
这里,本步骤中,第一提示信息仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放。比如,第一提示信息为“您有一个新消息”的消息提醒时,该消息提醒只有朋友圈的人可以看到。
步骤104、所述第一提示信息为用于触发由所述终端的用户界面进入与所述第二多媒体信息相关的第一提示页面的提示信息。
步骤105、所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式。
这里需要指出的是,第二多媒体信息并不是非社交群组的任何一方推送的任意信息,比如,苏宁电器小秘书在某些社交平台,如SINA微博即使不是我的社交群组(如朋友圈)的好友,也可以给我推送一些推荐信息,本发明实施例中的该第二多媒体信息是经过后台服务器审核,且符合后台服务器侧预设策略进行投放的指定信息,好处是:避免了非朋友圈用户推送的骚扰信息,而且符合后台服务器侧预设策略进行投放的指定信息是根据朋友圈用户进行行为记录收集和分析后得到的结果,所以本发明实施例的第二多媒体信息才能符合信息投放和分享用户定位精准的需求。
在本发明实施例一实施方式中,所述方法还包括:
a1、接收作用于所述第一提示信息的第一用户操作;
a2、响应所述第一用户操作,由所述终端的用户界面进入所述第一提示页面;
a3、所述第一提示页面中包含用于表征所述至少一个第二用户与所述
第二多媒体信息进行互动生成的针对所述第二多媒体信息的推荐信息;
a4、接收作用于所述推荐信息的第二用户操作;
a5、响应所述第二用户操作,得到所述第二多媒体信息的信息内容,检测到开启转发模式时,所述第一用户转发所述第二多媒体信息。
在本发明实施例一实施方式中,所述方法还包括:
b1、第一用户与所述至少一个第二用户之间通过至少一个所述第一提示信息进行多次互动并达到阈值时,触发所述第二多媒体信息对用户曝光次数的检测;
b2、检测所述第二多媒体信息对用户曝光次数是否满足预设规则,得到检测结果;
b3、所述检测结果为所述第二多媒体信息对用户曝光次数满足预设规则时,上报所述检测结果给服务器,使服务器能按照策略不对所述第三用户进行扣费处理。
这里需要指出的是,针对上述步骤106中的后台服务器侧预设策略而言,即根据预设策略对广告进行推送的策略包括以下内容:
一、针对预设策略中在服务器配置的后台相关推送逻辑而言,1)用户点击不感兴趣的时候,不管是否赞与评论过,该条广告消失;2)消失后查看消息提醒的逻辑类似在本地执行消失处理的机制:如果在信息流中的浮层提醒,那么点击之后,每一个消息条目都不可点击,由服务器控制;如果是通过个人页面进入到的消息提醒列表中,还可以由终端负责执行该消失处理的机制;3)用户点击过不感兴趣之后,一定不会再给这个用户推送同一条广告;4)两周内不给这个用户推送同一个广告主的广告内容;5)用户看到这个行业的广告权重下降,权重的上升或下降可以通过一个运算器来记录;6)用户如果两次点击不喜欢某个广告主的广告,那么后续就不会给这个用户推送这个广告主的广告;7)用户如果两次点击不喜欢某个行
业的广告,那么第二次点击后,一个月内不会给用户再出这个行业的广告。
二、针对预设策略中如何筛选首轮和优先投放用户而言,涉及种子用户的选择:开始广告会投放给社交节点用户(种子用户),两种用户符合种子用户的定义:A.活跃用户:每天都登录微信超过8次,每天消息发送数量大于50,好友数量超过500;B意见领袖:他们的每条朋友圈超过30条赞,每天平均点赞数量超过10;这一群人预先定义为种子用户,服务器会优先将广告曝光给这部分用户;
三:针对预设策略中在朋友圈基于关系链对显示于终端用户界面上的广告进行社交混排排序显示而言,朋友圈广告的一大特色是社交传播,认为当一个用户与广告进行互动之后,后续好友看到带有互动过的广告,那么该条广告对好友的影响力会大很多,所以策略上,如果用户A看过广告X,并且点过赞或者评论过,那么后续A的一维好友看到广告X的概率会提升,广告X在与其他广告的竞争中,更容易展现给A的好友;如果一个用户B进入到朋友圈的时候,如果有多条广告都有B的好友点过赞或者评论过的信息,这个时候,点赞数量和评论数量总和最多的广告会出现给用户B的权重最高。
基于上述社交混排排序显示设计原理,采取如下机制实现:
社交混排:一个用户去访问朋友圈的时候,如果达到了出现广告的条件,那么假设有三条广告,都符合用户A的定向,那么A看到哪条广告是由下面的规则决定(假设定向一致):曝光权重=(每条广告被你好友点过赞的次数*0.5+这条广告被你好友一次评论过的次数*0.35+这条广告的总点赞率(点赞数/总曝光人数)*0.15)*修正引子R;其中,关于修正因子R的定义为:如果广告被你的好友评论超过50条,由于被点赞和评论过多,广告的曝光率太高,则其出现的概率降低,R=0.5;其他时刻R=1。
四:针对预设策略中其他逻辑而言,1)比如,对于广告的出现时机来
说,为了限制广告给同一个用户的曝光次数,设置限定当用户访问朋友圈的时候,只有当大于等于4条新的内容的时候,才会拉取一条广告;每个用户每隔48小时才会拉取一条广告;时间间隔会灵活调整;2)比如,对于广告出现位置来说,当有大于等于4条新的内容产生的时候,广告会出现在第五条的位置(不计算用户自己发布的内容数量),一旦广告产生,广告不会一直固定在第五条的位置,会随着新消息的产生,不断地下沉(比如本来是第5条,后来又有几个好友发送了5条朋友圈内容,相当于广告位置变成了第10条;3)比如消失策略而言,用户看过一条广告,如果有点过赞或者评论过,那么这条广告会一直留在用户的朋友圈中;如果用户在6小时内,没有给这条广告点赞或者评论,那么在用户第一次看到这条广告的时刻算起,6小时后这条广告从用户的朋友圈中消失。
这里需要指出的是,对于上述第四条中涉及的预设策略,既可以在服务器侧配置实现,也可以在终端侧配置实现,有如下几个实施方式:
实施方式一:第二多媒体信息(如广告信息)的出现时机的一个具体实现如下:
本发明实施例的信息处理方法还包括:
A1、检测是否满足第一预设条件,得到检测结果;
A2、所述第一预设条件用于表征所述第一用户主动拉取所述第二多媒体信息的触发时机;
A3、所述检测结果为所述第一用户在所述社交群组中接收并显示所述第二多媒体信息大于等于第一阈值时,则满足所述第一预设条件,所述第一用户主动拉取所述第二多媒体信息。
这里,所述第一阈值可以是接收并显示的新的内容为4条。
实施方式二:第二多媒体信息(如广告信息)的出现时机的另一个具体实现如下:
本发明实施例的信息处理方法还包括:
B1、检测是否满足第二预设条件,得到检测结果;
B2、所述第二预设条件用于表征所述第一用户周期性主动拉取所述第二多媒体信息的触发时机;
B3、所述检测结果为所述第一用户拉取所述第二多媒体信息达到第二阈值规定的时间间隔时,则满足所述第二预设条件,所述第一用户主动拉取所述第二多媒体信息。
这里,第二阈值规定的时间间隔可以是48小时。
实施方式三:第二多媒体信息(如广告信息)的出现位置的一个具体实现如下:
本发明实施例的信息处理方法还包括:
C1、检测是否满足第三预设条件,得到检测结果;
C2、所述第三预设条件为所述第二多媒体信息在信息流中出现位置的设置条件;
C3、所述检测结果为所述第二多媒体信息设置于信息流中的出现位置大于等于第三阈值规定的第一显示位置时,则满足所述第三预设条件,在所述第一显示位置呈现所述第二多媒体信息。
这里,第三阈值规定的第一显示位置可以是大于第4条新内容的第5条的位置。
在本发明实施例一实施方式中,还包括:在所述第一显示位置呈现的所述第二多媒体信息,随着在所述社交群组中接收并显示新信息的出现,由所述第一显示位置变为第二显示位置;所述第二显示位置大于所述第一显示位置。比如,第二显示位置为第10条的显示位置,第一显示位置为初始的第5条的显示位置。
实施方式四:第二多媒体信息(如广告信息)的消失策略的一个具体
实现如下:
本发明实施例的信息处理方法还包括:
D1、检测是否满足第四预设条件,得到检测结果;
D2、所述第四预设条件为所述第二多媒体信息在信息流中消失的设置条件;
D3、所述检测结果为在第四阈值规定的时间段内所述社交群组中的任何用户未对所述第二多媒体信息进行反馈,则满足所述第四预设条件,所述第二多媒体信息从所述信息流中消失;
这里,第四阈值规定的时间段可以是6个小时;
D4、所述第四阈值规定的时间段的起点时刻为:从所述第二多媒体信息出现在信息流被所述第一用户初次关注起算。
在本发明实施例一实施方式中,所述第二多媒体信息的内容由所述服务器审核通过的第三用户进行定制;所述第三用户包括以公众账号在所述服务器注册认证的个人用户或集体用户。
方法实施例二:
本发明实施例的一种信息处理方法,如图2所示,所述方法应用终端中,所述方法包括以下步骤:
步骤201、第一用户登录所述终端发送第一请求,第一请求验证通过后在终端与服务器间建立通信连接。
这里,所述第一请求可以是登录请求,如果第一用户初次通过账号和密码登录成功后并未退出该终端,下一次再次进入该终端无需登录,直接利用已经建立的通信连接在终端与服务器之间建立交互即可,这种情况下,这个步骤可以省略。
步骤202、基于所述通信连接拉取由所述第一用户与至少一个第二用户构成的社交群组;所述第二用户与所述第一用户隶属于同一社交群组。
这里,所述社交群组指好友链构成的朋友圈,终端从后台拉取显示于终端的用户界面上,如在微信中可以具体为微信朋友圈,微信朋友圈不只一个,可以根据用户需求,比如同类兴趣爱好,或者同事/同学关系,从事技术领域建圈等各种可能需求进行多个微信朋友圈的建立。
这里,所述第二用户指用户多个朋友圈中的任意一个或多个用户。
步骤203、所述第一用户在所述社交群组中发送并显示第一多媒体信息。
这里,本步骤203是可选的步骤,不是必须要有的步骤,所述第一多媒体信息是用户自己编辑的图文信息,还可以是视频短片,音频文件比如录音等等多种形式,这种信息通常不需要服务器进行审核就可以呈现在用户界面上。
步骤204、由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息显示于所述终端的用户界面上,并仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放。
在本发明实施例一实施方式中,所述第二多媒体信息以外显的方式直接显示于所述终端的用户界面上,使得所述第一用户能直接看到所述至少一个第二用户之前针对所述第二多媒体信息的互动信息。互动信息包括:步骤207中的第一反馈信息和/或第二反馈信息。
这里,所述第三用户指公众账号,可以是个人的,也可以是集体的,比如广告主,如宝马。这个第三用户是虚拟朋友。所述在所述社交群组中接收并显示由第三用户传播的第二多媒体信息的形式是广告主基于公众账号发布经过服务器审核通过的第二多媒体信息,并作为第一用户的虚拟朋友直接在好友圈分享的广告内容推荐是一种直接推荐方式。
这里,所述基于所述社交群组中的至少一个第二用户与所述第二多媒
体信息进行互动形成传播的第二多媒体信息的形式是基于朋友圈形成的广告内容推荐,是基于朋友圈的好友与广告的互动关系间接得到的广告内容推荐方式。
步骤205、所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息。
这里,本步骤中,第一提示信息仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放。比如,第一提示信息为“您有一个新消息”的消息提醒时,该消息提醒只有朋友圈的人可以看到。
步骤206、所述第一提示信息为用于触发由所述终端的用户界面进入与所述第二多媒体信息相关的第一提示页面的提示信息。
步骤207、在所述终端的用户界面上还显示有对于所述第一用户接收到所述第二多媒体信息形成的第一反馈信息和/或所述至少一个第二用户对所述第二多媒体信息进行互动形成的第二反馈信息。
这里,如第一用户为用户A,第二用户为用户B和用户C,用户B和用户C对一个第二多媒体信息,比如宝马的广告信息内容进行点赞和/或评价得到一系列的点赞和/或评论,称为所述第二反馈信息;用户A也可以对宝马的广告信息内容进行点赞和/或评价,称为所述第一反馈信息。
步骤208、所述第一反馈信息和所述第二反馈信息采用第一状态进行显示,无需基于用户操作而展开显示,所述第一状态用于表征所述社交群组中的所述第一用户和所述至少一个第二用户相互间能直接看到对方的反馈。
这里需要指出的是,步骤205-206构成基于朋友圈分享和/或基于朋友圈好友点赞和/或评价等互动进行第二多媒体信息的分享的一种消息提醒机制,如图11所示,步骤207-208构成基于朋友圈分享和/或基于朋友圈好友点赞和/或评价等互动进行第二多媒体信息的分享的一种互动信息的外显方
式呈现机制,互动信息包括第一反馈信息和/或第二反馈信息,即:基于第二多媒体信息的分享,用户间对该第二多媒体信息进行互动得到的第一反馈信息和第二反馈信息是外部显示的,如图9所示的宝马广告中与用户互动时用户的点赞和评价可以直接显示于朋友圈中,对比如图8所示的一个SINA微博中反馈信息的显示是需要用户进一步的操作,比如看到消息上的红点提示新增2条评论再进入下一级页面才可以看到具体的反馈信息。
步骤209、所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式。
在本发明实施例一实施方式中,还包括:终端发送所述第一反馈信息和所述第二反馈信息,使得服务器能根据所述第一反馈信息和所述第二反馈信息分析后优化所述第二多媒体信息的推送策略。
方法实施例三:
基于方法实施例一或二,本发明实施例的一种信息处理方法,如图3所示,所述方法应用终端中,所述方法还包括以下步骤:
步骤301、所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息,并仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放。
这里,所述第一提示信息为用于触发进入与所述第二多媒体信息相关的第一提示页面的提示信息。比如,所述第一提示信息可以是显示在终端用户界面上的新消息提醒,如图11所示的第一页面中显示有“1条新消息”。
步骤302、接收作用于所述第一提示信息的第一用户操作。
步骤303、响应所述第一用户操作,由所述终端的用户界面进入所述第一提示页面。
这里,所述第一提示页面中包含用于表征所述至少一个第二用户与所述第二多媒体信息进行互动生成的针对所述第二多媒体信息的推荐信息。比如,如图11所示的第二页面中“志玲不错”。
步骤304、接收作用于所述推荐信息的第二用户操作。
步骤305、响应所述第二用户操作,得到所述第二多媒体信息的信息内容,检测到开启转发模式时,所述第一用户转发所述第二多媒体信息。
本实施例的一个实例可以为:在终端的用户界面上显示用户A所在朋友圈的信息分享场景,用户A的一个朋友圈中的好友——用户B对一条第二多媒体信息,比如化妆品品牌推广的信息做了评价,或者如图11所示对林志玲代言的浪琴表推广信息做了评价,则在用户A的用户界面上会显示一个“收到新消息提醒”,之后用户A点击该新消息提醒,进入用户B的评价内容,通过再次点击用户B的评价内容中的推广信息入口而进入对应该推广信息的展示页面,如图11所示,该展示页面中至少包括“推广”icon和查看详情的提示信息。其中,通过点击“推广”icon可以弹出如图15所示的该推广信息为一个广告信息,提示用户A是否感兴趣,如果用户A不感兴趣,则关闭,并记录用户A不感兴趣的用户行为,以用于上报给服务器用于优化推送策略。通过点击查看详情的提示信息进入推广信息以图文,视频短片或录音文件形式呈现的具体内容,并在对该推广信息开启转发模式的情况下用户A可以对该推广信息进行转发。
综上所述,本发明实施例是对支持转发的推广信息,其转发功能的隐藏,需要多次的用户操作才可以完成转发功能的实现,不是直接在终端的用户界面显示推广信息以图文,视频短片或录音文件形式呈现的具体内容,以免占用用户信息流,影响用户的正常功能使用。与上述方法实施例二进行对比,上述方法实施例二是用户之间对推广信息的点赞和评价可以直接显示在终端的用户界面上,以一目了然看到,增加用户对推广信息的关注
度。
基于上述方法实施例一、二及三,所述第二多媒体信息包括:文字、图片、视频短片、音频文件中的至少一种。
终端实施例一:
本发明实施例的一种终端,如图4所示,终端1包括显示单元11,所述终端还包括:群组拉取单元12,配置为第一用户登录所述终端,拉取由所述第一用户与至少一个第二用户构成的社交群组;所述第二用户与所述第一用户隶属于同一社交群组;第一接收单元13,配置为所述第一用户在所述社交群组中接收由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息;第二接收单元14,配置为所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息;所述第一提示信息为用于触发由所述终端的用户界面进入与所述第二多媒体信息相关的第一提示页面的提示信息;显示单元11,配置为显示所述第二多媒体信息;所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式。
这里需要指出的是,第二多媒体信息并不是非社交群组的任何一方推送的任意信息,比如,苏宁电器小秘书在某些社交平台,如SINA微博即使不是我的社交群组(如朋友圈)的好友,也可以给我推送一些推荐信息,本发明实施例中的该第二多媒体信息是经过后台服务器审核,且符合后台服务器侧预设策略进行投放的指定信息,好处是:避免了非朋友圈用户推送的骚扰信息,而且符合后台服务器侧预设策略进行投放的指定信息是根据朋友圈用户进行行为记录收集和分析后得到的结果,所以本发明实施例
的第二多媒体信息才能符合信息投放和分享用户定位精准的需求。
终端实施例二:
基于上述终端实施例一,所述终端还包括:
第三接收单元,配置为接收作用于所述第一提示信息的第一用户操作;
第一响应单元,配置为响应所述第一用户操作,由所述终端的用户界面进入所述第一提示页面;所述第一提示页面中包含用于表征所述至少一个第二用户与所述第二多媒体信息进行互动生成的针对所述第二多媒体信息的推荐信息;
第四接收单元,配置为接收作用于所述推荐信息的第二用户操作;
第二响应单元,配置为响应所述第二用户操作,得到所述第二多媒体信息的信息内容,检测到开启转发模式时,所述第一用户转发所述第二多媒体信息。
终端实施例三:
基于上述终端实施例一,所述终端还包括:
检测触发单元,配置为所述第一用户与所述至少一个第二用户之间通过至少一个所述第一提示信息进行多次互动并达到阈值时,触发所述第二多媒体信息对用户曝光次数的检测;
检测及上报单元,配置为检测所述第二多媒体信息对用户曝光次数是否满足预设规则,得到检测结果;所述检测结果为所述第二多媒体信息对用户曝光次数满足预设规则时,上报所述检测结果给服务器,使服务器能按照策略不对所述第三用户进行扣费处理。
其中,针对上述实施例中涉及的后台服务器侧预设策略而言,即根据预设策略对广告进行推送的策略包括以下内容:
一、针对预设策略中在服务器配置的后台相关推送逻辑而言,1)用户点击不感兴趣的时候,不管是否赞与评论过,该条广告消失;2)消失后查
看消息提醒的逻辑类似在本地执行消失处理的机制:如果在信息流中的浮层提醒,那么点击之后,每一个消息条目都不可点击,由服务器控制;如果是通过个人页面进入到的消息提醒列表中,还可以由终端负责执行该消失处理的机制;3)用户点击过不感兴趣之后,一定不会再给这个用户推送同一条广告;4)两周内不给这个用户推送同一个广告主的广告内容;5)用户看到这个行业的广告权重下降,权重的上升或下降可以通过一个运算器来记录;6)用户如果两次点击不喜欢某个广告主的广告,那么后续就不会给这个用户推送这个广告主的广告;7)用户如果两次点击不喜欢某个行业的广告,那么第二次点击后,一个月内不会给用户再出这个行业的广告。
二、针对预设策略中如何筛选首轮和优先投放用户而言,涉及种子用户的选择:开始广告会投放给社交节点用户(种子用户),两种用户符合种子用户的定义:A.活跃用户:每天都登录微信超过8次,每天消息发送数量大于50,好友数量超过500;B意见领袖:他们的每条朋友圈超过30条赞,每天平均点赞数量超过10;这一群人预先定义为种子用户,服务器会优先将广告曝光给这部分用户;
三:针对预设策略中在朋友圈基于关系链对显示于终端用户界面上的广告进行社交混排排序显示而言,朋友圈广告的一大特色是社交传播,认为当一个用户与广告进行互动之后,后续好友看到带有互动过的广告,那么该条广告对好友的影响力会大很多,所以策略上,如果用户A看过广告X,并且点过赞或者评论过,那么后续A的一维好友看到广告X的概率会提升,广告X在与其他广告的竞争中,更容易展现给A的好友;如果一个用户B进入到朋友圈的时候,如果有多条广告都有B的好友点过赞或者评论过的信息,这个时候,点赞数量和评论数量总和最多的广告会出现给用户B的权重最高。
基于上述社交混排排序显示设计原理,采取如下机制实现:
社交混排:一个用户去访问朋友圈的时候,如果达到了出现广告的条件,那么假设有三条广告,都符合用户A的定向,那么A看到哪条广告是由下面的规则决定(假设定向一致):曝光权重=(每条广告被你好友点过赞的次数*0.5+这条广告被你好友一次评论过的次数*0.35+这条广告的总点赞率(点赞数/总曝光人数)*0.15)*修正引子R;其中,关于修正因子R的定义为:如果广告被你的好友评论超过50条,由于被点赞和评论过多,广告的曝光率太高,则其出现的概率降低,R=0.5;其他时刻R=1。
四:针对预设策略中其他逻辑而言,1)比如,对于广告的出现时机来说,为了限制广告给同一个用户的曝光次数,设置限定当用户访问朋友圈的时候,只有当大于等于4条新的内容的时候,才会拉取一条广告;每个用户每隔48小时才会拉取一条广告;时间间隔会灵活调整;2)比如,对于广告出现位置来说,当有大于等于4条新的内容产生的时候,广告会出现在第五条的位置(不计算用户自己发布的内容数量),一旦广告产生,广告不会一直固定在第五条的位置,会随着新消息的产生,不断地下沉(比如本来是第5条,后来又有几个好友发送了5条朋友圈内容,相当于广告位置变成了第10条;3)比如消失策略而言,用户看过一条广告,如果有点过赞或者评论过,那么这条广告会一直留在用户的朋友圈中;如果用户在6小时内,没有给这条广告点赞或者评论,那么在用户第一次看到这条广告的时刻算起,6小时后这条广告从用户的朋友圈中消失。
这里需要指出的是,对于上述第四条中涉及的预设策略,既可以在服务器侧配置实现,也可以在终端侧配置实现,有如下几个实施方式:
实施方式一:第二多媒体信息(如广告信息)的出现时机的一个具体实现如下:
本发明实施例的终端除了上述显示单元11、群组拉取单元12、第一接收单元13,第二接收单元14,还包括:
第一检测单元,配置为检测是否满足第一预设条件,得到检测结果;所述第一预设条件用于表征所述第一用户主动拉取所述第二多媒体信息的触发时机;
第一处理执行单元,配置为所述检测结果为所述第一用户在所述社交群组中接收并显示所述第二多媒体信息大于等于第一阈值时,则满足所述第一预设条件,所述第一用户主动拉取所述第二多媒体信息。
这里,所述第一阈值可以是接收并显示的新的内容为4条。
实施方式二:第二多媒体信息(如广告信息)的出现时机的另一个具体实现如下:
本发明实施例的终端除了上述显示单元11、群组拉取单元12、第一接收单元13,第二接收单元14,还包括:
第二检测单元,配置为检测是否满足第二预设条件,得到检测结果;所述第二预设条件用于表征所述第一用户周期性主动拉取所述第二多媒体信息的触发时机;
第二处理执行单元,配置为所述检测结果为所述第一用户拉取所述第二多媒体信息达到第二阈值规定的时间间隔时,则满足所述第二预设条件,所述第一用户主动拉取所述第二多媒体信息。
这里,第二阈值规定的时间间隔可以是48小时。
实施方式三:第二多媒体信息(如广告信息)的出现位置的一个具体实现如下:
本发明实施例的终端除了上述显示单元11、群组拉取单元12、第一接收单元13,第二接收单元14,还包括:
第三检测单元,配置为检测是否满足第三预设条件,得到检测结果;所述第三预设条件为所述第二多媒体信息在信息流中出现位置的设置条件;
第三处理执行单元,配置为所述检测结果为所述第二多媒体信息设置于信息流中的出现位置大于等于第三阈值规定的第一显示位置时,则满足所述第三预设条件,在所述第一显示位置呈现所述第二多媒体信息。
这里,第三阈值规定的第一显示位置可以是大于第4条新内容的第5条的位置。
优选的,所述显示单元,还配置为在所述第一显示位置呈现的所述第二多媒体信息,随着在所述社交群组中接收并显示新信息的出现,由所述第一显示位置变为第二显示位置;所述第二显示位置大于所述第一显示位置。比如,第二显示位置为第10条的显示位置,第一显示位置为初始的第5条的显示位置。
实施方式四:第二多媒体信息(如广告信息)的消失策略的一个具体实现如下:
本发明实施例的终端除了上述显示单元11、群组拉取单元12、第一接收单元13,第二接收单元14,还包括:
第四检测单元,配置为检测是否满足第四预设条件,得到检测结果;所述第四预设条件为所述第二多媒体信息在信息流中消失的设置条件;
第四处理执行单元,配置为所述检测结果为在第四阈值规定的时间段内所述社交群组中的任何用户未对所述第二多媒体信息进行反馈,则满足所述第四预设条件,所述第二多媒体信息从所述信息流中消失。
这里,第四阈值规定的时间段可以是6个小时;
这里,所述第四阈值规定的时间段的起点时刻为:从所述第二多媒体信息出现在信息流被所述第一用户初次关注起算。
在本发明实施例一实施方式中,所述第二多媒体信息的内容由所述服务器审核通过的第三用户进行定制;所述第三用户包括以公众账号在所述服务器注册认证的个人用户或集体用户。
在本发明实施例一实施方式中,所述显示单元,还配置为将所述第二多媒体信息显示于所述终端的用户界面上,并仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放。
在本发明实施例一实施方式中,所述显示单元,还配置为在所述终端的用户界面上还显示有对于所述第一用户接收到所述第二多媒体信息形成的第一反馈信息和/或所述至少一个第二用户对所述第二多媒体信息进行互动形成的第二反馈信息;所述第一反馈信息和所述第二反馈信息采用第一状态进行显示,无需基于用户操作而展开显示,所述第一状态用于表征所述社交群组中的所述第一用户和所述至少一个第二用户相互间能直接看到对方的反馈;
相应的,所述终端还可以包括发送单元,配置为所述第一用户在所述社交群组中发送并显示所述第一多媒体信息,以及配置为发送所述第一反馈信息和所述第二反馈信息,使得服务器能根据所述第一反馈信息和所述第二反馈信息分析后优化所述第二多媒体信息的推送策略。
在本发明实施例一实施方式中,所述终端还包括:
第二接收单元,还配置为所述第一用户收到所述至少一个第二用户发送的第一提示信息;
所述显示单元,还配置为在所述终端的用户界面上显示所述第一提示信息,并仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放;所述第一提示信息为用于触发进入与所述第二多媒体信息相关的第一提示页面的提示信息。
在本发明实施例一实施方式中,所述终端还包括:第三接收单元,配置为接收作用于所述第一提示信息的第一用户操作;第一响应单元,配置为响应所述第一用户操作,由所述终端的用户界面进入所述第一提示页面;所述第一提示页面中包含用于表征所述至少一个第二用户与所述第二多媒
体信息进行互动生成的针对所述第二多媒体信息的推荐信息;第四接收单元,配置为接收作用于所述推荐信息的第二用户操作;第二响应单元,配置为响应所述第二用户操作,得到所述第二多媒体信息的信息内容,检测到开启转发模式时,所述第一用户转发所述第二多媒体信息。
方法实施例四:
本发明实施例的一种信息处理方法,如图5所示,所述方法为终端与服务器的交互流程,所述方法包括以下步骤:
步骤401、第一用户登录终端发送第一请求。
步骤402、服务器接收所述第一请求,对第一请求进行验证。
步骤403、验证通过后在终端与服务器间建立通信连接,基于所述通信连接传输由所述第一用户与至少一个第二用户构成的社交群组。
这里,所述第二用户与所述第一用户隶属于同一社交群组。
步骤404、所述第一用户在所述社交群组中发送并显示第一多媒体信息。
这里,本步骤为可选的步骤,并非必要的步骤。
步骤405、所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息。
这里,本步骤中,第一提示信息仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放。比如,第一提示信息为“您有一个新消息”的消息提醒时,该消息提醒只有朋友圈的人可以看到。
步骤406、所述第一提示信息为用于触发由所述终端的用户界面进入与所述第二多媒体信息相关的第一提示页面的提示信息。
步骤407、按照预设策略为所述第一用户推送由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息。以及,控制所推送的所述第
二多媒体信息显示于所述终端的用户界面上,并仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放。
这里,所述第二多媒体信息可以按照服务器的配置,也可以按照终端本地的配置来实现,使得能以外显的方式直接显示于所述终端的用户界面上,使得所述第一用户能直接看到所述至少一个第二用户之前针对所述第二多媒体信息的互动信息,并仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放。
这里,所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式。
步骤401-步骤407的顺序并不限于本实施例中所描述的,根据需要可以进行调整。
方法实施例五:
基于方法实施例四,本发明实施例的信息处理方法中,所述按照预设策略为所述第一用户推送由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息,包括:
步骤501、从所述预设策略中提取种子用户对应的第一筛选条件;所述种子用户通过用户是否活跃和/或是否为意见领袖来检测得到。
步骤502、根据所述第一筛选条件从所述至少一个第二用户中检测出所述种子用户,将所述第二多媒体信息推送给所述种子用户,以建立所述种子用户与所述第二多媒体信息的第一互动关系。
步骤503、将基于所述第一互动关系进行互动形成传播的第二多媒体信息优先推送给所述第一用户。
这里,种子用户是指开始将推广信息,比如广告信息会首轮投放到的社交节点用户,这类用户称为种子用户,两种用户符合种子用户的第一筛选条件:1)照登录是否活跃,是否粉丝够多,以及是否发送的信息量大这三方面因素来划分;2)意见领袖或类似新浪认证过的大V等用户,对于种子用户,按照服务器的预设策略会优先将推广信息曝光给这部分用户,之后种子用户通过与推广信息的互动建立的互动关系,继续分享给推广信息,会大大增加其他用户对推送广告的关注度,从而为给用户精准推送信息提供了依据。
方法实施例六:
基于方法实施例四,本发明实施例的信息处理方法中,所述按照预设策略为所述第一用户推送由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息,包括:
步骤601、从所述预设策略中提取所述社交群组中与第一用户存在预设属性的目标用户对应的第二筛选条件;所述目标用户至少通过是否与第一用户在同类或相关领域具备关注相似度和/或互动亲密度来检测得到。
步骤602、根据所述第二筛选条件从所述至少一个第二用户中检测出与所述第一用户存在预设属性的所述目标用户;将所述第二多媒体信息推送给所述目标用户,以建立所述目标用户与所述第二多媒体信息的第二互动关系。
步骤603、存在多个第二多媒体信息用于竞争推送时,从所述多个第二多媒体信息中获取基于所述第二互动关系进行互动形成传播的第二多媒体信息,并优先推送给所述第一用户。
这里,与所述第一用户存在预设属性的所述目标用户可以是与第一用户在相似度和亲密度上有关联的用户,目标用户和第一用户由于存在这种
关联,对推广信息的认同度和关注度有别于其他用户,从而为给用户精准推送信息提供了依据。而且,对应多个推广信息时,会根据第二筛选条件优先推送多个推广信息其中之一。比如,广告A、广告B竞争推送时,用户E与用户F的关系比用户E与用户G的关系更亲密,则通过用户G建立的与广告B的互动关系得到,优先对用户E推送广告B,而不是先推送广告A。
方法实施例七:
基于方法实施例四,本发明实施例的信息处理方法中,所述按照预设策略为所述第一用户推送由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息,包括:
步骤701、从所述预设策略中提取用于多个第二多媒体信息在终端显示的社交混排策略,如后续公式(1)所示。
步骤702、接收所述第一用户发送的第一反馈信息和所述至少一个第二用户发送的至少一个第二反馈信息。
步骤703、将由所述第一反馈信息和/或所述第二反馈信息构成的参数控制因子和修正因子输入所述社交混排策略中,得到多个第二多媒体信息分别对应的曝光权重。
曝光权重=(每条广告被你好友点过赞的次数*0.5+这条广告被你好友一次评论过的次数*0.35+这条广告的总点赞率(点赞数/总曝光人数)*0.15)*修正引子R;公式(1)
其中,所述参数控制因子是对上述公式(1)中各种赞,评论和总和的统称;所述修正因子R的定义为:如果广告被你的好友评论超过50条,出现的概率降低,R=0.5;其他时刻R=1。
步骤704、根据所述曝光权重由高到低的顺序,推送与所述曝光权重由
高到低所对应的多个第二多媒体信息给所述第一用户。
服务器实施例一:
本发明实施例的一种服务器,如图6所示,服务器2包括:
验证单元21,配置为收到第一用户登录终端发送的第一请求,第一请求验证通过后在终端与服务器间建立通信连接;群组推送单元22,配置为基于所述通信连接推送由所述第一用户与至少一个第二用户构成的社交群组;所述第二用户与所述第一用户隶属于同一社交群组;信息推送单元23,配置为按照预设策略为所述第一用户推送由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息。以及,控制所推送的所述第二多媒体信息显示于所述终端的用户界面上,并仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放。这里,所述第二多媒体信息可以按照服务器的配置,也可以按照终端本地的配置来实现,使得能以外显的方式直接显示于所述终端的用户界面上,使得所述第一用户能直接看到所述至少一个第二用户之前针对所述第二多媒体信息的互动信息,并仅对所述社交群组中的所述第一用户和所述至少一个第二用户开放。
其中,所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式。
在本发明实施例一实施方式中,所述信息推送单元,还包括:第一提取子单元,配置为从所述预设策略中提取种子用户对应的第一筛选条件;所述种子用户通过用户是否活跃和/或是否为意见领袖来检测得到;第一检测子单元,配置为根据所述第一筛选条件从所述至少一个第二用户中检测出所述种子用户,将所述第二多媒体信息推送给所述种子用户,以建立所
述种子用户与所述第二多媒体信息的第一互动关系;第一推送子单元,配置为将基于所述第一互动关系进行互动形成传播的第二多媒体信息优先推送给所述第一用户。
在本发明实施例一实施方式中,所述信息推送单元,还包括:第二提取子单元,配置为从所述预设策略中提取所述社交群组中与第一用户存在预设属性的目标用户对应的第二筛选条件;所述目标用户至少通过是否与第一用户在同类或相关领域具备关注相似度和/或互动亲密度来检测得到;第二检测子单元,配置为根据所述第二筛选条件从所述至少一个第二用户中检测出与所述第一用户存在预设属性的所述目标用户;将所述第二多媒体信息推送给所述目标用户,以建立所述目标用户与所述第二多媒体信息的第二互动关系;第二推送子单元,配置为存在多个第二多媒体信息用于竞争推送时,从所述多个第二多媒体信息中获取基于所述第二互动关系进行互动形成传播的第二多媒体信息,并优先推送给所述第一用户。
在本发明实施例一实施方式中,所述服务器还包括:信息接收单元,配置为接收所述第一用户在所述社交群组中发送并显示的第一多媒体信息,以及还配置为接收所述第一用户发送的第一反馈信息和所述至少一个第二用户发送的至少一个第二反馈信息;
相应的,所述信息推送单元,还包括:第三提取子单元,配置为从所述预设策略中提取用于多个第二多媒体信息在终端显示的社交混排策略;运算子单元,配置为将由所述第一反馈信息和/或所述第二反馈信息构成的参数控制因子和修正因子输入所述社交混排策略中,得到多个第二多媒体信息分别对应的曝光权重;第三推送子单元,配置为根据所述曝光权重由高到低的顺序,推送与所述曝光权重由高到低所对应的多个第二多媒体信息给所述第一用户。
以一个现实应用场景为例对本发明实施例阐述如下:
应用场景一:
由上述终端和上述服务器构成的用户场景实施例,如图7所示,包括由用户S11-S15这多个用户构成的朋友圈,用户S11-S15分别配备不同的终端,比如手机,PAD或手提电脑等;其中,用户S11为上述实施例提及的第一用户,用户S12-S15为上述实施例提及的至少一个第二用户,用户S31为基于公众账号分享推广信息E的广告主,服务器S21-S23为各种服务器,推广信息E经过各种服务器,如内容服务器,多媒体服务器,社交群组服务器、运算服务器及其数据库形成的各种处理,比如审核,比如预设策略配置,比如推广信息E在用户S11所在的终端1上的用户界面如何显示等等各种处理后,按照预设策略配置将审核通过的推广信息E采用与用户S11未经审核自行发布信息一样的显示版式,显示在终端1上的用户界面上。在终端1上的用户界面上至少包括两部分信息:a、用户S31定制后审核投放在用户S11朋友圈的推广信息E;b、用户S11的朋友圈中各个好友对该推广信息定制后审核投放在用户S11朋友圈的推广信息E进行点赞或评论等互动。
将现有技术与应用本发明实施例的应用场景一做一对比如下:
以现有技术中的新浪微博与本应用场景中的微信信息流广告的推送和显示为例进行说明,新浪微博是比较早出现信息流广告的移动端产品,微博本身作为一款社交应用,在产品属性上与微信朋友圈有相似的地方:用户都可以发布内容,并且围绕用户发送的内容展开互动和讨论。本应用场景占用信息流在朋友圈推送信息流广告在产品设计上和新浪微博的不同之处主要在于:
1)新浪微博中的评论、转发、赞是社交公开的,即用户A评论一条广告,无论其他用户与A是否为好友关系,都可以看到A的评论、回复和赞的内容,并且可以直接查看用户A的个人信息、回复A在广告上面的评论。
这种社交开放性,有它自身的优点,比如用户原创内容丰富,比如更容易展开大范围的讨论,但是缺点也显而易见,它容易让用户产生不安全感,增加用户和广告互动的心里门槛,因为一条热门的广告往往会被数以万计的用户看到,自己的评论暴露在这么多无关系链维系的人面前,会让人产生隐私的顾虑,从而不能畅所欲言。朋友圈广告中,对于广告的评论、赞和回复都是私密的,用户A针对某条广告产生的评论,只有A的一维好友可以看到,非好友无法看到,更加无法产生和A的互动,有效地保护了A的隐私,降低了用户与广告互动的心里门槛,反而有助于在小圈子里面产生互动;
2)如图8所示新浪微博的评论是收起的,而本应用场景微信广告的评论是外显的,如图9所示。在新浪微博中,如果你想要看到用户对某条广告的评论,用户必须点击这条广告,或者点击页面中的评论按钮,才能查看所有用户对这条广告的评论,增加一个操作步骤就容易流失一部分用户,很多有价值的评论内容用户无法看到;在朋友圈广告中,用户可以直接在广告下方看到好友的评论,当你看到一条你的很多好友都赞过和评论过的广告,那么用户对这条广告的关注度一定会更高。
3)朋友圈广告不支持转发,新浪微博广告可以进行转发。用户在浏览新浪微博的时候,看到一条有趣的广告,可以将广告进行转发,这种设置的好处是能够让广告在更大的范围内进行传播,但是不利之处是容易让广告本身的扩散不受控制,降低信息流整体中原创内容的比重,影响社交平台的生态。在朋友圈广告中,微信广告专门针对广告的转发功能做了限制,首先在信息流广告的外层是没有广告的,如图10或图11所示,当用户点击“查看详情”链接的时候会进入到广告主的一个推广页,在这个页面中,用户可以通过右上角的“…”按钮进行转发,转发的门槛相应提高;并且转发作为一个可选的功能被平台进行控制,广告投放的时候设计了一个开关,
部分广告,比如审核中发现不适于转发的广告将不会获得转发的权限。
通过上述对比可知:1)本应用场景微信朋友圈信息流广告基于朋友圈这种私密小圈子进行推广而不是针对所有普通公众进行推广,在提高了广告推送定位精准度的前提下,还提高了用户与广告互动的门槛高:例如用户在新浪微博、facebook等社交平台上对一条广告进行了评论或者赞,你的好友会看到,你的非好友也可以看到,相当用户创造的内容是不具备私密性的,那么用户在一个开放的环境下,留下自己的评论和赞的门槛较高;在朋友圈广告中,所有的评论和点赞都是只有用户的好友可以看到,私密性能够让用户能够放心的与广告进行互动,从而提高了交互中的信息分享的安全性。2)用户与广告的互动可以形成对好友的影响能力:当用户在朋友圈广告中给一条广告点赞或者评论后,用户的好友在外层直接看到赞和评论的信息,好友的互动会自然地引起你对这条广告的关注,因为我们认为好友在两个层面是超过陌生人——相似度与亲密度,在这两个层面的作用下,你更会信赖好友对广告的评价和态度(可以正面可以反面的得到中肯的评价),更容易对品牌广告本身产生印象,从而提高关注度,这种关注度为广告推送的定位精准性提供了参考依据。3)用户与广告的互动影响广告在社交关系链中的传播:这是微信朋友圈社交关系传播的核心,之前新浪微博中的广告无论是根据用户属性还是根据上下文的判断,都是通过人或者环境的因素来判断给用户出现哪条广告,而微信朋友圈广告的社交混排会考虑优先将广告出现给好友互动过的广告,从而使得用户不会错失得到有价值信息的时机,提高概率,避免在浩瀚信息中查找有价值信息而不断刷屏浪费的人工成本。
这里需要指出的是,如图11所示,广告的详情是隐藏的,通过点击新消息提醒,进入广告的详情页面,是一种通过用户与广告互动后产生的消息提醒机制来进入广告的详情页面的场景。1)假设用户A看到朋友圈广告
后,如果给一条广告点赞或者评论,我们会认为用户与这条广告产生了互动,后续如果用户A的好友对这条广告、评论、回复A的评论,用户A都会收到一条消息提醒。消息提醒的样式与朋友圈本身的消息提醒一致;2)用户与广告的互动只有自己的好友可以看到,排除了非好友看到自己互动消息的可能性,让用户能够在私密的圈子中分享自己对与广告的看法;3)多次曝光的控制。具体的,当用户与好友通过消息提醒多次互动,会导致广告给一个用户曝光次数很多,服务端设定了一个扣费的限制,当一个用户7天内看一条广告,最多根据曝光扣费8次,超过8次以上不再扣费,通过这种方法,保护了广告主的利益。
综上所述,采用本应用场景,一方面,由于广告推送的定位精准性,在带来私密信息分享安全的同时,也避免推送大量无效的信息,从而不会大量占用网络资源带宽,也提高了前台终端拉取有效多媒体信息的成功率,可能拉取了50条多媒体信息,48条对用户有用,从而避免了对前台终端的***资源占用和浪费;另一方面,第二多媒体信息由于对所有用户进行分享提高了时效性,分享及时,引起的用户关注度和认同感高,使得大量有价值的信息不会淹没在浩瀚的信息流中,而且有价值信息的曝光时间是可控的,导致用户不会错失得到有价值信息的概率和机会,即降低了人力成本,也不会浪费前台终端的耗电量,也同时不会占用前台终端的处理资源,如CPU或缓存等等。而且,为了在信息分享时通过消息提醒机制来触发用户打开信息分享详情的页面来获取信息内容,而不是直接占用用户界面上的信息流来呈现信息内容,避免了信息分享时信息大量占据用户界面上的信息流的问题,兼顾了信息分享和不占用大量信息流两方面因素,对曝光的控制策略,对用户和广告主都有利,控制广告曝光次数,对用户来说,避免多次看到同一条重复的广告,对广告主来说,当一条广告达到曝光次数后,不会继续对广告主扣费。
应用场景二:
对上述应用场景一中将广告显示于终端用户界面的形式进行描述如下,分为以下几部分内容:
一、针对广告形式而言,广告形式与朋友圈里面的信息流(Feeds)形式一致,如图10所示可以支持文字配图的形式,右上角标明“微信推广”,推广的icon与“赞和评论”的右侧边对齐,与广告主昵称居中对齐;用户看到广告之后,支持对广告赞和评论。
二、针对显示于朋友圈中的广告主的头像与昵称设置而言,参加朋友圈广告投放的广告主必须开通公众号;必须认证(不可以是微博认证,必须是公众号认证);图片中广告主的头像和名字,直接拉取公众号中的注册信息;如图12所示,头像和昵称可点击,点击之后进入到该公众号的Profile页,根据当前用户是否关注过这个公众号,页面上的按钮分别是“关注”和“进入公众号”,点击关注按钮的时候,体验和现在正常关注公众号的流程一样,以终端支持的***为安桌***为例,会出现一个“正在添加”的toast层显示;如图13所示,如果关注成功,那么就直接进入到广告主的公众号界面,如果已经关注过,那么点击“进入公众号”;还可以设置长按头像和昵称,不需要响应。
三、针对“查看详情”按钮而言,广告的图文下一行有一个“查看详情”的链接,可以设置这四个字为不可编辑,在投放端会设置一个开关,将“查看详情”作为一个可选项。长按“查看详情”按钮,无响应;如果广告的图文过长,导致超过6行,那么连同“查看详情”都一同收起到“全文”中;终端做此逻辑容错;点击后跳转到推广页,如果是外链,调用微信自己的内嵌浏览器,右上角的“…”按钮,会设置一个是否支持转发的开关,由投放端控制是否有,如果选择无,那么右上角没有“…”按钮,如果选择有,右上角有“…”按钮的按钮,点击后出现菜单,样式和现在
***一致即可。
四、针对广告图文中能显示的图片而言,图片支持1-9张,运营侧会鼓励3、4、6图的形式;图片点击之后的体验也和普通Feeds相同,点击之后查看大图,支持左右滑动查看更多图片;长按图片有收藏操作;点击图片查看大图后,长按图片会出现选项“发送给朋友”“保存到手机”“收藏”,这三个选项。
五、针对“推广”icon而言,该icon可支持点击;如果是英文版***,显示Sponsored,底色的长度根据文字长度进行适应。点击推广右侧的按钮,出现一个如图14下拉的层,层上的内容为“不感兴趣”,动画参考会话页面右上角的加号动画。
这里,对于点击“不感兴趣”按钮之后的响应策略而言,整条广告消失,广告消失的动画和现在删除朋友圈的动画体验一致;如果在朋友圈中刚好有消息提醒,这时候去下面点击不感兴趣,那么这条广告消失,但是相关的消息提醒还在,进入消息列表页点击消息提醒没有反映;如果已经对一条广告“不感兴趣”了,这时候通过朋友圈个人页,进入到“消息列表”中,是希望终端能够删掉和这条广告相关的消息提醒。
应用场景三:
对上述应用场景一中根据预设策略对广告进行推送的策略描述如下,分为以下几部分内容:
一、针对预设策略中在服务器配置的后台相关推送逻辑而言,1)用户点击不感兴趣的时候,不管是否赞与评论过,该条广告消失;2)消失后查看消息提醒的逻辑类似在本地执行消失处理的机制:如果在信息流中的浮层提醒,那么点击之后,每一个消息条目都不可点击,由服务器控制;如果是通过个人页面进入到的消息提醒列表中,还可以由终端负责执行该消失处理的机制;3)用户点击过不感兴趣之后,一定不会再给这个用户推送
同一条广告;4)两周内不给这个用户推送同一个广告主的广告内容;5)用户看到这个行业的广告权重下降,权重的上升或下降可以通过一个运算器来记录;6)用户如果两次点击不喜欢某个广告主的广告,那么后续就不会给这个用户推送这个广告主的广告;7)用户如果两次点击不喜欢某个行业的广告,那么第二次点击后,一个月内不会给用户再出这个行业的广告。
二、针对预设策略中如何筛选首轮和优先投放用户而言,涉及种子用户的选择:开始广告会投放给社交节点用户(种子用户),两种用户符合种子用户的定义:A.活跃用户:每天都登录微信超过8次,每天消息发送数量大于50,好友数量超过500;B意见领袖:他们的每条朋友圈超过30条赞,每天平均点赞数量超过10;这一群人预先定义为种子用户,服务器会优先将广告曝光给这部分用户;
三:针对预设策略中在朋友圈基于关系链对显示于终端用户界面上的广告进行社交混排排序显示而言,朋友圈广告的一大特色是社交传播,认为当一个用户与广告进行互动之后,后续好友看到带有互动过的广告,那么该条广告对好友的影响力会大很多,所以策略上,如果用户A看过广告X,并且点过赞或者评论过,那么后续A的一维好友看到广告X的概率会提升,广告X在与其他广告的竞争中,更容易展现给A的好友;如果一个用户B进入到朋友圈的时候,如果有多条广告都有B的好友点过赞或者评论过的信息,这个时候,点赞数量和评论数量总和最多的广告会出现给用户B的权重最高。
基于上述社交混排排序显示设计原理,采取如下机制实现:
社交混排:一个用户去访问朋友圈的时候,如果达到了出现广告的条件,那么假设有三条广告,都符合用户A的定向,那么A看到哪条广告是由下面的规则决定(假设定向一致):曝光权重=(每条广告被你好友点过赞的次数*0.5+这条广告被你好友一次评论过的次数*0.35+这条广告的总点
赞率(点赞数/总曝光人数)*0.15)*修正引子R;其中,关于修正因子R的定义为:如果广告被你的好友评论超过50条,由于被点赞和评论过多,广告的曝光率太高,则其出现的概率降低,R=0.5;其他时刻R=1。
四:针对预设策略中其他逻辑而言,1)比如,对于广告的出现时机来说,为了限制广告给同一个用户的曝光次数,设置限定当用户访问朋友圈的时候,只有当大于等于4条新的内容的时候,才会拉取一条广告;每个用户每隔48小时才会拉取一条广告;时间间隔会灵活调整;2)比如,对于广告出现位置来说,当有大于等于4条新的内容产生的时候,广告会出现在第五条的位置(不计算用户自己发布的内容数量),一旦广告产生,广告不会一直固定在第五条的位置,会随着新消息的产生,不断地下沉(比如本来是第5条,后来又有几个好友发送了5条朋友圈内容,相当于广告位置变成了第10条;3)比如消失策略而言,用户看过一条广告,如果有点过赞或者评论过,那么这条广告会一直留在用户的朋友圈中;如果用户在6小时内,没有给这条广告点赞或者评论,那么在用户第一次看到这条广告的时刻算起,6小时后这条广告从用户的朋友圈中消失。
应用场景四:
微信朋友圈是用户与好友分享图片、文字、视频等信息的社交平台,好友之间可以通过点赞和评论进行互动,朋友圈广告结合了微信朋友圈的社交属性与微信自身的数据积累,为用户推荐他可能感兴趣的广告内容,并且会根据用户的好友关系,推荐好友点赞和评论较多的内容给到用户。朋友圈信息流广告的产品形式与用户自己原创的信息流(Feed)样式类似,保持了与微信朋友圈自身风格的统一,如图16所示,公众号是广告主体,从图16中广告实例VIVO的广告可以看出,广告的发送方是VIVO的官方公众号。用户在朋友圈中发送消息,好友是内容的主体,与之对应的广告主体是广告主的公众帐号。
点击广告主的公众账号头像和昵称可以进入到公众号的Profile页,如图18所示,用户可以在公众号Profile页面中关注帐号、查看历史消息等操作。广告的基础样式:文字、图片、视频、录音文件等等。广告的样式与用户原创的信息保持一致,支持文字配图片,支持发送视频形式;这种设计样式的好处是延续了朋友圈信息流的体验,让用户更容易接受,同时图片+文字甚至是视频的形式可以最大化的传递有价值的信息。点击每张图片,可以在浏览界面查看大图,左右滑动可以查看更多图片。图片支持发送1-9张;每张图片都支持点击。
这里,朋友圈基于好友链与广告的互动形式包括:评论和/或点赞。如图16所示,朋友圈的用户可以给这支广告点赞和评论,赞和评论的内容是私密的,只有用户的一维好友可以看到,非好友关系无法看到用户与广告本身的互动;用户对广告的评论和赞,该广告主是可以通过后台查看到用户的赞、评论以及用户之间的互相回复,隐私策略与朋友圈普通Feed保持一致。
当用户A点赞和评论一条广告之后,通过这种互动机制可以在用户与这个广告间建立了联系,后续如果有用户A的好友给这条广告点赞和评论,那么用户A会收到消息提醒,点击消息提醒,用户可以在消息详情页回复消息或者如图17所示点击查看详情进入如图18所示的公众号的Profile页。也可以点击“推广”icon,会出现一个浮层,浮层中说明该条信息是广告内容,用户可以通过点击“不感兴趣”去屏蔽这条广告;点击“不感兴趣”之后,这条广告消失,后续不会再出现给同一个用户;同时该广告主的广告后续出现给这个用户的概率会有衰减,连续出现三次,则这个广告主的广告不会再次出现给当前用户。
这里需要指出的是,朋友圈广告支持跳转链接,朋友圈广告与普通用户原创Feed的不同点之一就是支持外链跳转,广告主可以提前设计好推广
页面,配置到广告中,用户点击“查看详情”就可以跳转到对应的页面深入了解广告主想要传达的内容。
本发明实施例所述集成的模块如果以软件功能模块的形式实现并作为独立的产品销售或使用时,也可以存储在一个计算机可读取存储介质中。基于这样的理解,本领域内的技术人员应明白,本申请的实施例可提供为方法、***、或计算机程序产品。因此,本申请可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且,本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质上实施的计算机程序产品的形式,所述存储介质包括但不限于U盘、移动硬盘、只读存储器(ROM,Read-Only Memory)、磁盘存储器、CD-ROM、光学存储器等。
本申请是根据本申请实施例的方法、设备(***)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器,使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中,使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品,该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上,使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机
实现的处理,从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
尽管已描述了本申请的优选实施例,但本领域内的技术人员一旦得知了基本创造性概念,则可对这些实施例做出另外的变更和修改。所以,所附权利要求意欲解释为包括优选实施例以及落入本申请范围的所有变更和修改。
相应的,本发明实施例还提供一种计算机存储介质,其中存储有计算机可执行指令,该计算机可执行指令用于执行本发明实施例的上述信息处理方法。
采用本发明实施例,由于在该社交群组中对所分享信息的反馈是比较中肯的,区别于在一个完全开放的公众环境中可以随意的进行反馈而不受制约,因此,1)一方面,后续反馈信息提供到服务器作为参数控制因子用于修正策略等运算而得到第二多媒体信息,第二多媒体信息定向推送到终端由于基于足够精确的反馈信息分析得到,会更加精确,2)另一方面,在该社交群组中分享的信息是基于好友圈而言的,比如,好友多会关注同类有价值的信息,因此,基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息会得到用户更高的关注度和可信度,从而大大提高了用户得到有价值信息的概率和机会,而且,为了在信息分享时通过消息提醒机制来触发用户打开信息分享详情的页面来获取信息内容,而不是直接占用用户界面上的信息流来呈现信息内容,避免了信息分享时信息大量占据用户界面上的信息流的问题,从而解决了现有技术存在的上述两方面问题。而且,所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符
合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式,会形成统一的用户界面风格,不会对用户造成使用功能和显示习惯上的干扰。
Claims (18)
- 一种信息处理方法,所述方法应用终端中,所述方法包括:第一用户登录所述终端,拉取由所述第一用户与至少一个第二用户构成的社交群组;所述第二用户与所述第一用户隶属于同一社交群组;所述第一用户在所述社交群组中接收并显示由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息;所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息;所述第一提示信息为用于触发由所述终端的用户界面进入与所述第二多媒体信息相关的第一提示页面的提示信息;所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式。
- 根据权利要求1所述的方法,其中,所述方法还包括:接收作用于所述第一提示信息的第一用户操作;响应所述第一用户操作,由所述终端的用户界面进入所述第一提示页面;所述第一提示页面中包含用于表征所述至少一个第二用户与所述第二多媒体信息进行互动生成的针对所述第二多媒体信息的推荐信息;接收作用于所述推荐信息的第二用户操作;响应所述第二用户操作,得到所述第二多媒体信息的信息内容,检测到开启转发模式时,所述第一用户转发所述第二多媒体信息。
- 根据权利要求1或2所述的方法,其中,所述方法还包括:所述第一用户与所述至少一个第二用户之间通过至少一个所述第一提示信息进行多次互动并达到阈值时,触发所述第二多媒体信息对用户曝光次数的检测;检测所述第二多媒体信息对用户曝光次数是否满足预设规则,得到检测结果;所述检测结果为所述第二多媒体信息对用户曝光次数满足预设规则时,上报所述检测结果给服务器,使服务器能按照策略不对所述第三用户进行扣费处理。
- 根据权利要求1所述的方法,其中,所述方法还包括:检测是否满足第一预设条件,得到检测结果;所述第一预设条件用于表征所述第一用户主动拉取所述第二多媒体信息的触发时机;所述检测结果为所述第一用户在所述社交群组中接收并显示所述第二多媒体信息大于等于第一阈值时,则满足所述第一预设条件,所述第一用户主动拉取所述第二多媒体信息;或者,检测是否满足第二预设条件,得到检测结果;所述第二预设条件用于表征所述第一用户周期性主动拉取所述第二多媒体信息的触发时机;所述检测结果为所述第一用户拉取所述第二多媒体信息达到第二阈值规定的时间间隔时,则满足所述第二预设条件,所述第一用户主动拉取所述第二多媒体信息。
- 根据权利要求1所述的方法,其中,所述方法还包括:检测是否满足第三预设条件,得到检测结果;所述第三预设条件为所述第二多媒体信息在信息流中出现位置的设置 条件;所述检测结果为所述第二多媒体信息设置于信息流中的出现位置大于等于第三阈值规定的第一显示位置时,则满足所述第三预设条件,在所述第一显示位置呈现所述第二多媒体信息。
- 根据权利要求5所述的方法,其中,所述方法还包括:在所述第一显示位置呈现的所述第二多媒体信息,随着在所述社交群组中接收并显示新信息的出现,由所述第一显示位置变为第二显示位置;所述第二显示位置大于所述第一显示位置。
- 根据权利要求1所述的方法,其中,所述方法还包括:检测是否满足第四预设条件,得到检测结果;所述第四预设条件为所述第二多媒体信息在信息流中消失的设置条件;所述检测结果为在第四阈值规定的时间段内所述社交群组中的任何用户未对所述第二多媒体信息进行反馈,则满足所述第四预设条件,所述第二多媒体信息从所述信息流中消失;所述第四阈值规定的时间段的起点时刻为:从所述第二多媒体信息出现在信息流被所述第一用户初次关注起算。
- 根据权利要求1所述的方法,其中,所述第二多媒体信息的内容由所述服务器审核通过的第三用户进行定制;所述第三用户包括以公众账号在所述服务器注册认证的个人用户或集体用户。
- 一种终端,所述终端包括显示单元,所述终端还包括:群组拉取单元,配置为第一用户登录所述终端,拉取由所述第一用户与至少一个第二用户构成的社交群组;所述第二用户与所述第一用户隶属于同一社交群组;第一接收单元,配置为所述第一用户在所述社交群组中接收由第三用户传播的第二多媒体信息、和/或基于所述社交群组中的至少一个第二用户与所述第二多媒体信息进行互动形成传播的第二多媒体信息;第二接收单元,配置为所述第一用户收到所述至少一个第二用户发送的第一提示信息,在所述终端的用户界面上显示所述第一提示信息;所述第一提示信息为用于触发由所述终端的用户界面进入与所述第二多媒体信息相关的第一提示页面的提示信息;所述显示单元,配置为显示所述第二多媒体信息;所述第二多媒体信息不同于在所述社交群组中任意用户分享的第一多媒体信息,所述第二多媒体信息为符合服务器侧预设策略进行投放的指定信息,所述第二多媒体信息与所述第一多媒体信息在显示版式上保持同一模式。
- 根据权利要求9所述的终端,其中,所述终端还包括:第三接收单元,配置为接收作用于所述第一提示信息的第一用户操作;第一响应单元,配置为响应所述第一用户操作,由所述终端的用户界面进入所述第一提示页面;所述第一提示页面中包含用于表征所述至少一个第二用户与所述第二多媒体信息进行互动生成的针对所述第二多媒体信息的推荐信息;第四接收单元,配置为接收作用于所述推荐信息的第二用户操作;第二响应单元,配置为响应所述第二用户操作,得到所述第二多媒体信息的信息内容,检测到开启转发模式时,所述第一用户转发所述第二多媒体信息。
- 根据权利要求9或10所述的终端,其中,所述终端还包括:检测触发单元,配置为所述第一用户与所述至少一个第二用户之间通过至少一个所述第一提示信息进行多次互动并达到阈值时,触发所述第二多媒体信息对用户曝光次数的检测;检测及上报单元,配置为检测所述第二多媒体信息对用户曝光次数是否满足预设规则,得到检测结果;所述检测结果为所述第二多媒体信息对用户曝光次数满足预设规则时,上报所述检测结果给服务器,使服务器能按照策略不对所述第三用户进行扣费处理。
- 根据权利要求9或10所述的终端,其中,所述终端还包括:第一检测单元和第一处理执行单元;第一检测单元,配置为检测是否满足第一预设条件,得到检测结果;所述第一预设条件用于表征所述第一用户主动拉取所述第二多媒体信息的触发时机;第一处理执行单元,配置为所述检测结果为所述第一用户在所述社交群组中接收并显示所述第二多媒体信息大于等于第一阈值时,则满足所述第一预设条件,所述第一用户主动拉取所述第二多媒体信息。
- 根据权利要求9或10所述的终端,其中,所述终端还包括:第二检测单元,配置为检测是否满足第二预设条件,得到检测结果;所述第二预设条件用于表征所述第一用户周期性主动拉取所述第二多媒体信息的触发时机;第二处理执行单元,配置为所述检测结果为所述第一用户拉取所述第二多媒体信息达到第二阈值规定的时间间隔时,则满足所述第二预设条件,所述第一用户主动拉取所述第二多媒体信息。
- 根据权利要求9或10所述的终端,其中,所述终端还包括:第三检测单元,配置为检测是否满足第三预设条件,得到检测结果;所述第三预设条件为所述第二多媒体信息在信息流中出现位置的设置条件;第三处理执行单元,配置为所述检测结果为所述第二多媒体信息设置于信息流中的出现位置大于等于第三阈值规定的第一显示位置时,则满足 所述第三预设条件,在所述第一显示位置呈现所述第二多媒体信息。
- 根据权利要求9或10所述的终端,其中,所述显示单元,还配置为在所述第一显示位置呈现的所述第二多媒体信息,随着在所述社交群组中接收并显示新信息的出现,由所述第一显示位置变为第二显示位置;所述第二显示位置大于所述第一显示位置。
- 根据权利要求9或10所述的终端,其中,所述终端还包括:第四检测单元,配置为检测是否满足第四预设条件,得到检测结果;所述第四预设条件为所述第二多媒体信息在信息流中消失的设置条件;第四处理执行单元,配置为所述检测结果为在第四阈值规定的时间段内所述社交群组中的任何用户未对所述第二多媒体信息进行反馈,则满足所述第四预设条件,所述第二多媒体信息从所述信息流中消失;所述第四阈值规定的时间段的起点时刻为:从所述第二多媒体信息出现在信息流被所述第一用户初次关注起算。
- 根据权利要求9或10所述的终端,其中,所述第二多媒体信息的内容由所述服务器审核通过的第三用户进行定制;所述第三用户包括以公众账号在所述服务器注册认证的个人用户或集体用户。
- 一种计算机存储介质,其中存储有计算机可执行指令,该计算机可执行指令用于执行所述权利要求1至8任一项所述的方法。
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US10361991B2 (en) | 2019-07-23 |
JP6434645B2 (ja) | 2018-12-05 |
WO2016119642A1 (zh) | 2016-08-04 |
CN104660496A (zh) | 2015-05-27 |
US10375007B2 (en) | 2019-08-06 |
JP6618206B2 (ja) | 2019-12-11 |
JP2018508860A (ja) | 2018-03-29 |
CN104660495A (zh) | 2015-05-27 |
US20170289092A1 (en) | 2017-10-05 |
CN104660496B (zh) | 2018-09-25 |
JP2018512088A (ja) | 2018-05-10 |
US20170289304A1 (en) | 2017-10-05 |
US11405350B2 (en) | 2022-08-02 |
US10536420B2 (en) | 2020-01-14 |
US20190297048A1 (en) | 2019-09-26 |
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