WO2016045450A1 - 一种广告推送方法及*** - Google Patents

一种广告推送方法及*** Download PDF

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Publication number
WO2016045450A1
WO2016045450A1 PCT/CN2015/085708 CN2015085708W WO2016045450A1 WO 2016045450 A1 WO2016045450 A1 WO 2016045450A1 CN 2015085708 W CN2015085708 W CN 2015085708W WO 2016045450 A1 WO2016045450 A1 WO 2016045450A1
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Prior art keywords
advertisement
viewer
type
audience
current
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PCT/CN2015/085708
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English (en)
French (fr)
Inventor
李昭熹
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深圳市九洲电器有限公司
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Publication of WO2016045450A1 publication Critical patent/WO2016045450A1/zh

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Definitions

  • the present invention relates to the field of communications, and in particular, to an advertisement pushing method and system.
  • An advertisement pushing method provided by the present invention includes the following steps:
  • S20 if there is a viewer in the set range, record the type of the current advertisement
  • An advertisement pushing system provided by the present invention includes the following:
  • the audience monitoring unit monitors whether there is a viewer within the setting range of the device that plays the advertisement
  • a type recording unit if there is a viewer within the set range, recording the type of the current advertisement
  • the advertisement pushing unit pushes the same type of advertisement to the viewer according to the type of the recording. Beneficial effect
  • the advertisement pushing method and system of the present invention monitors whether an advertisement is viewed by the viewer to determine whether the advertisement is of interest to the viewer within the set range, and if so, records the type of the current advertisement, and pushes the same type to the viewer. Advertising, so that personalized viewers can watch the audience to watch, interested advertisements, viewers do not need to switch TV programs, avoiding the problem of cumbersome and cumbersome audience operation, bringing great convenience to the audience and improving the audience's experience.
  • 1 is a flow chart of an advertisement pushing method in an embodiment
  • FIG. 2 is a structural diagram of an advertisement push system in an embodiment.
  • the advertisement pushing method includes the following steps:
  • S10 After the advertisement is played, it is monitored whether there is a viewer within the set range of the device that plays the advertisement.
  • the metropolis is within a range suitable for viewing devices (eg, televisions, set-top boxes, computers, etc.) that play television programs, such as about three meters in front of the television. If there is an advertisement to play, the viewer is interested in the advertisement, and the viewer will watch the advertisement within the set range, otherwise the viewer will usually switch the TV program or leave to do other things. Therefore, in this embodiment, in the advertisement play, whether there is a viewer within the set range of the monitoring playback device, and if there is a viewer, the viewer is watching the current advertisement.
  • a range suitable for viewing devices eg, televisions, set-top boxes, computers, etc.
  • the step S10 is specifically: using an infrared monitoring device to monitor whether there is a viewer within the set range. Considering that there is a viewer even if it is within the set range, the advertisement may not be viewed. Further, the step S10 further includes: adopting an eyeball capture technology to capture whether the viewer's eyeball is directed to the device for playing the advertisement after the advertisement is played. If it is facing, it is judged that the viewer is watching the current advertisement. [0021] S20: If there is a viewer within the set range, the type of the current advertisement is recorded.
  • the monitoring if there is a viewer within the set range of the advertisement play, the viewer is watching the currently played advertisement, and the current advertisement is an advertisement that the viewer is interested in, so the type of the current advertisement is recorded. The viewer is pushed according to the type of advertisement currently being played.
  • the type of advertisement can be initially defined or determined based on the content of the advertisement, such as sports advertisements, consumer advertisements, alcohol advertisements, and the like.
  • the step S20 is specifically: if there is a viewer in the set range, the video frame of the current advertisement is intercepted, and the type of the current advertisement is determined according to the intercepted video frame and recorded.
  • S30 Push the same type of advertisement to the viewer according to the type of the record.
  • the television program is switched, and in order to further filter out advertisements that are not of interest to the viewer, the method further includes:
  • S40 After the advertisement is played, the viewer is monitored whether there is a switching TV program, and if so, the type of the current advertisement is recorded, and the same type of advertisement is blocked. In this way, the viewer can switch the operation of the television program to monitor whether the viewer is interested in the current type of advertisement, thereby further screening advertisements that block the viewer from being interested, thereby further improving the audience experience.
  • the advertisement pushing method monitors whether an advertisement is viewed by the viewer to determine whether the advertisement is of interest to the viewer within the set range, and if so, records the type of the current advertisement, and pushes the same type of advertisement to the viewer.
  • interested advertisements viewers do not need to switch TV programs, avoiding the cumbersome and cumbersome problems of the audience, bringing great convenience to the audience and improving the audience's experience.
  • the present invention also provides an advertisement pushing system.
  • the system includes:
  • the audience monitoring unit 100 in the advertisement playing, monitors whether there is a viewer within the setting range of the device that plays the advertisement.
  • the metropolis is playing a television program (eg, a television, a set of tops) Box, computer, etc.) Suitable for viewing, such as about three meters in front of the TV. If there is an advertisement to play, the viewer is interested in the advertisement, and the viewer will watch the advertisement within the set range, otherwise the viewer will usually switch the TV program or leave to do other things. Therefore, in this embodiment, after the advertisement is played ⁇
  • a television program eg, a television, a set of tops) Box, computer, etc.
  • the audience monitoring unit 100 monitors whether there is a viewer within the set range of the playing device, and if there is a viewer, the viewer is watching the current advertisement.
  • the audience monitoring unit 100 employs an infrared monitoring device to monitor whether there is a viewer within the set range. Considering that there is a viewer even within the set range, the advertisement may not be viewed. Further, the audience monitoring unit 100 adopts an eyeball capture technology to capture whether the viewer's eyeball is directed toward the device that plays the advertisement after the advertisement is played. , then judge that there is a viewer watching the current advertisement.
  • the type recording unit 200 records the type of the current advertisement if there is a viewer within the set range.
  • the ⁇ type recording unit 200 records the type of the current advertisement.
  • the viewer is pushed according to the type of advertisement currently being played.
  • the type of ad can be initially defined or determined based on the content of the ad, such as sports ads, consumer goods ads, wine
  • the type recording unit 200 intercepts the video frame of the current advertisement, determines the type of the current advertisement according to the intercepted video frame, and records.
  • the advertisement pushing unit 200 pushes the same type of advertisement to the viewer according to the type of the recording.
  • the advertisement pushing unit 20 pushes the same type of advertisement for the viewer, which is an advertisement that the viewer needs to watch and is interested, so that the advertisement is personalized.
  • interested advertisements viewers do not need to switch TV programs, avoiding the problems of cumbersome and cumbersome audiences, bringing great convenience to the audience and improving the audience's experience.
  • the system further includes:
  • the advertisement screening unit 400 monitors whether the viewer has switched the television program after the advertisement is played, and if so, records the type of the current advertisement and blocks the same type of advertisement. In this way, by the operation of the viewer switching the television program, it is monitored whether the audience is interested in the current type of advertisement, thereby further screening advertisements that block the viewer from being interested, thereby further improving the audience experience.
  • the advertisement pushing system monitors whether an advertisement is viewed by the viewer to determine whether the advertisement is of interest to the viewer within the set range, and if so, records the type of the current advertisement, and pushes the advertisement of the same type to the viewer. In order to personalize the viewers to watch, interested advertisements, viewers do not need to switch TV programs, avoiding the cumbersome and cumbersome problems of the audience, bringing great convenience to the audience and improving the audience's experience.
  • the advertisement pushing method and system of the present invention monitors whether an advertisement is viewed by the viewer to determine whether the advertisement is of interest to the viewer within the set range, and if so, records the type of the current advertisement, and pushes the same type to the viewer. Advertising, so that personalized viewers can watch the audience to watch, interested advertisements, viewers do not need to switch TV programs, avoiding the problem of cumbersome and cumbersome audience operation, bringing great convenience to the audience and improving the audience's experience.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

本发明涉及一种广告推送方法及***，该方法在广告播放时，监测播放广告的设备的设定范围内是否有观众；若设定范围内有观众，则记录当前广告的类型；根据记录的类型，向观众推送同类型的广告。本发明在广告播放时监测在设定范围内是否有观众观看来判断是否为观众感兴趣的广告，若有则记录当前广告的类型，向观众推送同类型的广告，这样就个性化的为观众推送观众会观看，感兴趣的广告，观众不需切换电视节目，避免观众操作变多且繁琐的问题，给观众带来很大便利，提高观众的使用体验。

Description

技术领域
[0001] 本发明涉及通信领域， 尤其涉及一种广告推送方法及***。
背景技术
[0002] 随着数字电视、 网络电视的普及， 丰富的电视节目给观众的生活带来很大乐趣 ， 观众对电视节目的喜爱程度越来越高。
[0003] 但是， 大都电视节目中间或者各个电视节目直接会插播广告， 在电视节目增多 的同吋， 也带来大量的广告。 大量的广告中， 有些是观众感兴趣的， 也有很多 广告是观众不感兴趣的， 观众不感兴趣的广告会让观众反感， 这吋观众往往切 换电视节目， 这就使得观众操作变多且繁琐， 给观众带来很大不便， 降低观众 的使用体验。
技术问题
[0004] 有鉴于此， 有必要针对上述观众不感兴趣的广告给观众带来不便的问题， 提供 一种广告推送方法及***。
问题的解决方案
技术解决方案
[0005] 本发明提供的一种广告推送方法， 包括如下步骤：
[0006] S10: 在广告播放吋， 监测播放广告的设备的设定范围内是否有观众；
[0007] S20: 若设定范围内有观众， 则记录当前广告的类型；
[0008] S30: 根据记录的类型， 向观众推送同类型的广告。
[0009] 本发明提供的一种广告推送***， 包括如下：
[0010] 观众监测单元， 在广告播放吋， 监测播放广告的设备的设定范围内是否有观众
[0011] 类型记录单元， 若设定范围内有观众， 则记录当前广告的类型;
[0012] 广告推送单元， 根据记录的类型， 向观众推送同类型的广告。 有益效果
[0013] 本发明广告推送方法及***， 在广告播放吋监测在设定范围内是否有观众观看 来判断是否为观众感兴趣的广告， 若有则记录当前广告的类型， 向观众推送同 类型的广告， 这样就个性化的为观众推送观众会观看， 感兴趣的广告， 观众不 需切换电视节目， 避免观众操作变多且繁琐的问题， 给观众带来很大便利， 提 高观众的使用体验。
对附图的简要说明
附图说明
[0014] 图 1是一个实施例中的广告推送方法的流程图；
[0015] 图 2是一个实施例中的广告推送***的结构图。
本发明的实施方式
[0016] 为了使本发明的目的、 技术方案及优点更加清楚明白， 以下结合附图及实施例 ， 对本发明进行进一步详细说明。 应当理解， 此处所描述的具体实施例仅用以 解释本发明， 并不用于限定本发明。
[0017] 图 1是一个实施例中的广告推送方法的流程图， 如图 1所示， 该广告推送方法包 括如下步骤：
[0018] S10: 在广告播放吋， 监测播放广告的设备的设定范围内是否有观众。
[0019] 当观众观看电视节目吋， 大都会在播放电视节目的设备 （比如， 电视机、 机顶 盒、 电脑等等） 适合观看的范围内， 比如电视机的前方三米左右。 如果此吋有 广告播放， 观众对广告感兴趣， 观众会处于设定范围内观看该广告， 否则观众 通常会切换电视节目或者离幵去做其他事情。 故在该实施例中， 在广告播放吋 ， 监测播放设备的设定范围内是否有观众， 如果有观众则表明观众在观看当前 广告。
[0020] 在进一步的方式中， 该步骤 S10具体为： 采用红外监测设备， 监测设定范围内 是否有观众。 考虑到存在观众即便在设定范围内， 但是可能并没有在观看广告 ， 更进一步的， 该步骤 S10进一步包括： 采用眼球捕捉技术， 在广告播放吋， 捕 捉观众的眼球是否朝向播放广告的设备， 若朝向， 则判断有观众观看当前广告 [0021] S20: 若设定范围内有观众， 则记录当前广告的类型。
[0022] 根据监测， 若在广告播放吋设定范围内有观众， 则说明观众在观看当前播放的 广告， 当前广告是观众感兴趣的广告， 故此吋记录当前广告的类型。 根据当前 播放的广告的类型， 来对观众进行推送。 广告的类型可以初始吋定义， 也可以 根据广告的内容进行确定， 比如运动类广告， 消费品广告， 酒类广告等等。
[0023] 在进一步的方式中， 该步骤 S20具体为： 若设定范围内有观众， 则截取当前广 告的视频帧， 根据截取的视频帧来确定当前广告的类型并记录。
[0024] S30: 根据记录的类型， 向观众推送同类型的广告。
[0025] 在记录当前广告的类型后， 由于该观众会观看该类型的广告， 针对该观众推送 同类型的广告， 是观众需要观看， 感兴趣的广告， 这样就个性化的为观众推送 观众会观看， 感兴趣的广告， 观众不需切换电视节目， 避免观众操作变多且繁 琐的问题， 给观众带来很大便利， 提高观众的使用体验。
[0026] 此外， 由于观众对当前广告不感兴趣吋， 会切换电视节目， 为进一步筛选掉观 众不感兴趣的广告， 该方法还进一步包括：
[0027] S40: 在广告播放吋， 监测观众是否有切换电视节目， 若有， 则记录当前广告 的类型， 将同类型的广告屏蔽。 这样， 通过观众切换电视节目的操作， 来监测 获取观众是否对当前类型广告感兴趣， 从而进一步筛选屏蔽观众不感兴趣的广 告， 进一步提高观众的使用体验。
[0028] 该广告推送方法， 在广告播放吋监测在设定范围内是否有观众观看来判断是否 为观众感兴趣的广告， 若有则记录当前广告的类型， 向观众推送同类型的广告 ， 这样就个性化的为观众推送观众会观看， 感兴趣的广告， 观众不需切换电视 节目， 避免观众操作变多且繁琐的问题， 给观众带来很大便利， 提高观众的使 用体验。
[0029] 同吋， 本发明还提供一种广告推送***。 如图 2所示， 该***包括：
[0030] 观众监测单元 100， 在广告播放吋， 监测播放广告的设备的设定范围内是否有 观众。
[0031] 当观众观看电视节目吋， 大都会在播放电视节目的设备 （比如， 电视机、 机顶 盒、 电脑等等） 适合观看的范围内， 比如电视机的前方三米左右。 如果此吋有 广告播放， 观众对广告感兴趣， 观众会处于设定范围内观看该广告， 否则观众 通常会切换电视节目或者离幵去做其他事情。 故在该实施例中， 在广告播放吋
， 观众监测单元 100监测播放设备的设定范围内是否有观众， 如果有观众则表明 该观众在观看当前广告。
[0032] 在进一步的方式中， 观众监测单元 100采用红外监测设备， 监测设定范围内是 否有观众。 考虑到存在观众即便在设定范围内， 但是可能并没有在观看广告， 更进一步的， 观众监测单元 100采用眼球捕捉技术， 在广告播放吋， 捕捉观众的 眼球是否朝向播放广告的设备， 若朝向， 则判断有观众观看当前广告。
[0033] 类型记录单元 200， 若设定范围内有观众， 则记录当前广告的类型。
[0034] 根据监测， 若在广告播放吋设定范围内有观众， 则说明观众在观看当前播放的 广告， 当前广告是观众感兴趣的广告， 故此吋类型记录单元 200记录当前广告的 类型。 根据当前播放的广告的类型， 来对观众进行推送。 广告的类型可以初始 吋定义， 也可以根据广告的内容进行确定， 比如运动类广告， 消费品广告， 酒
[0035] 在进一步的方式中， 若设定范围内有观众， 类型记录单元 200则截取当前广告 的视频帧， 根据截取的视频帧来确定当前广告的类型并记录。
[0036] 广告推送单元 200， 根据记录的类型， 向观众推送同类型的广告。
[0037] 在记录当前广告的类型后， 由于该观众会观看该类型的广告， 广告推送单元 20 0针对该观众推送同类型的广告， 是观众需要观看， 感兴趣的广告， 这样就个性 化的为观众推送观众会观看， 感兴趣的广告， 观众不需切换电视节目， 避免观 众操作变多且繁琐的问题， 给观众带来很大便利， 提高观众的使用体验。
[0038] 此外， 由于观众对当前广告不感兴趣吋， 会切换电视节目， 为进一步筛选掉观 众不感兴趣的广告， 该***还进一步包括：
[0039] 广告筛选单元 400， 在广告播放吋， 监测观众是否有切换电视节目， 若有， 则 记录当前广告的类型， 将同类型的广告屏蔽。 这样， 通过观众切换电视节目的 操作， 来监测获取观众是否对当前类型广告感兴趣， 从而进一步筛选屏蔽观众 不感兴趣的广告， 进一步提高观众的使用体验。 [0040] 该广告推送***， 在广告播放吋监测在设定范围内是否有观众观看来判断是否 为观众感兴趣的广告， 若有则记录当前广告的类型， 向观众推送同类型的广告 ， 这样就个性化的为观众推送观众会观看， 感兴趣的广告， 观众不需切换电视 节目， 避免观众操作变多且繁琐的问题， 给观众带来很大便利， 提高观众的使 用体验。
[0041] 本发明广告推送方法及***， 在广告播放吋监测在设定范围内是否有观众观看 来判断是否为观众感兴趣的广告， 若有则记录当前广告的类型， 向观众推送同 类型的广告， 这样就个性化的为观众推送观众会观看， 感兴趣的广告， 观众不 需切换电视节目， 避免观众操作变多且繁琐的问题， 给观众带来很大便利， 提 高观众的使用体验。
[0042] 以上仅为本发明的较佳实施例而已， 并不用以限制本发明， 凡在本发明的精神 和原则之内所作的任何修改、 等同替换和改进等， 均应包含在本发明的保护范 围之内。

Claims

权利要求书
[权利要求 1] 一种广告推送方法， 其特征在于， 包括如下步骤：
S10: 在广告播放吋， 监测播放广告的设备的设定范围内是否有观众
S20: 若设定范围内有观众， 则记录当前广告的类型；
S30: 根据记录的类型， 向观众推送同类型的广告。
[权利要求 2] 根据权利要求 1所述的广告推送方法， 其特征在于， 所述步骤 S10具体 为： 采用红外监测设备， 监测设定范围内是否有观众。
[权利要求 3] 根据权利要求 2所述的广告推送方法， 其特征在于， 所述步骤 S10具体 为： 采用眼球捕捉技术， 在广告播放吋， 捕捉观众的眼球是否朝向播 放广告的设备， 若朝向， 则判断有观众观看当前广告。
[权利要求 4] 根据权利要求 1所述的广告推送方法， 其特征在于， 所述步骤 S10具体 为： 若设定范围内有观众， 则截取当前广告的视频帧， 根据截取的视 频帧来确定当前广告的类型并记录。
[权利要求 5] 根据权利要求 1所述的广告推送方法， 其特征在于， 所述方法还包括
S40: 在广告播放吋， 监测观众是否有切换电视节目， 若有， 则记录 当前广告的类型， 将同类型的广告屏蔽。
[权利要求 6] —种广告推送***， 其特征在于， 包括如下：
观众监测单元， 在广告播放吋， 监测播放广告的设备的设定范围内是 否有观众；
类型记录单元， 若设定范围内有观众， 则记录当前广告的类型； 广告推送单元， 根据记录的类型， 向观众推送同类型的广告。
[权利要求 7] 根据权利要求 6所述的广告推送***， 其特征在于， 所述观众监测单 元采用红外监测设备， 监测设定范围内是否有观众。
[权利要求 8] 根据权利要求 7所述的广告推送***， 其特征在于， 所述观众监测单 元采用眼球捕捉技术， 在广告播放吋， 捕捉观众的眼球是否朝向播放 广告的设备， 若朝向， 则判断有观众观看当前广告。
[权利要求 9] 根据权利要求 6所述的广告推送***， 其特征在于， 所述若设定范围 内有观众， 所述类型记录单元则截取当前广告的视频帧， 根据截取的 视频帧来确定当前广告的类型并记录。
[权利要求 10] 根据权利要求 6所述的广告推送***， 其特征在于， 所述***还包括 广告筛选单元， 在广告播放吋， 监测观众是否有切换电视节目， 若有 ， 则记录当前广告的类型， 将同类型的广告屏蔽。
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