WO2015044794A1 - Élément figuratif et/ou dénominatif, procédé pour la réception d'informations supplémentaires à partir dudit élément figuratif et/ou dénominatif - Google Patents
Élément figuratif et/ou dénominatif, procédé pour la réception d'informations supplémentaires à partir dudit élément figuratif et/ou dénominatif Download PDFInfo
- Publication number
- WO2015044794A1 WO2015044794A1 PCT/IB2014/059075 IB2014059075W WO2015044794A1 WO 2015044794 A1 WO2015044794 A1 WO 2015044794A1 IB 2014059075 W IB2014059075 W IB 2014059075W WO 2015044794 A1 WO2015044794 A1 WO 2015044794A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- perimeter frame
- electronic device
- figurative
- blocks
- frame
- Prior art date
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Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
- G06K19/06046—Constructional details
- G06K19/06168—Constructional details the marking being a concentric barcode
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
- G06K19/06046—Constructional details
- G06K19/06103—Constructional details the marking being embedded in a human recognizable image, e.g. a company logo with an embedded two-dimensional code
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
- G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
- G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
- G06K19/06046—Constructional details
- G06K19/06131—Constructional details the marking comprising a target pattern, e.g. for indicating the center of the bar code or for helping a bar code reader to properly orient the scanner or to retrieve the bar code inside of an image
Definitions
- the present invention relates to a figurative and/or denominative element as defined in the preamble of claim 1, which comprises a first portion bearing first information intelligible to a viewer.
- the present invention relates to a process for receiving additional information from said figurative and/or denominative element, in addition to the information intelligible to a viewer.
- the present disclosure is given without limitation with particular reference to a figurative and/or denominative element bearing a figure and at least one caption, such that it can be reproduced on paper or other media. Nevertheless, it shall be understood that the disclosure may also relate to a figurative element comprising video and sound contents, and suitable to be reproduced, for instance, on screen.
- a figurative element comprising video and sound contents, and suitable to be reproduced, for instance, on screen.
- a simple image or a single caption can only convey a small amount of information to the viewer, whereby the need is felt of providing the user with more information than that conveyed by the single image and/or the small number of captions of the figurative and/or denominative element.
- this need is fulfilled by associating a figurative element with a code, e.g. a numerical code, a bar code or a QR-CODE (Quick Response Code), and/or by adding a Web address in which more information concerning the figurative and/or denominative element viewed by the user may be retrieved .
- a code e.g. a numerical code, a bar code or a QR-CODE (Quick Response Code
- the need is felt of customizing the additional information about a particular figurative and/or denominative element according to the type of user/viewer and his/her personal characteristics, i.e. location, age and habits .
- This invention is based on the issue of providing a figurative and/or denominative element that has such structural and functional characteristics as to fulfill the above needs, while obviating the above prior art drawbacks.
- this issue is also solved by a process as defined in claim 7, for receiving additional information from a figurative and/or denominative element which bears first information intelligible to a viewer.
- FIG. 1 shows a plan view of a figurative and/or denominative element of the invention having a substantially circular shape
- Figure 2 shows a plan view of the recognition matrix of the annular perimeter frame of the figurative and/or denominative element of Figure 1;
- FIG. 3 shows a plan view of a figurative and/or denominative element of the invention having a different conformation
- Figure 4 shows a plan view of the recognition matrix of the perimeter frame of the figurative and/or denominative element of Figure 3;
- FIG. 5 shows a plan view of a figurative and/or denominative element having a hexagonal shape
- Figure 6 shows a plan view of the recognition matrix of the hexagonal perimeter frame of the figurative and/or denominative element of Figure 5.
- each figurative and/or denominative element comprises a first portion bearing first information intelligible to a viewer, which is selected from the group from the group comprising a static image, a dynamic image, a video, an audio message, a multimedia content, a logo, a drawing, a trademark and a caption.
- Such first portion of the figurative and/or denominative element of the invention is associated with a code, e.g. an alphanumeric code, which bears information encoded according to a predetermined algorithm, such encoded information being suitable to be decoded by an electronic device comprising an optical code reader.
- a code e.g. an alphanumeric code
- such electronic device preferably comprises:
- - data storage means such as a SD-Card
- the above mentioned electronic device consists of a smartphone, a tablet, a personal computer, a laptop and the like.
- the above mentioned code associated with the first portion of the figurative and/or denominative element defines a perimeter frame having a predetermined thickness S which axially extends over a predetermined path along an outer edge of at least part of said first portion of the figurative and/or denominative element.
- the above mentioned perimeter frame has at least two parallel lines, one above the other, in its thickness S, each line being divided into a plurality of blocks of predetermined color, hue and saturation, to detect changes in color, hue and/or saturation in said line.
- the blocks of at least one peripheral line of said frame form a predetermined color, hue and saturation sequence which is suitable to be recognized by an electronic device comprising an optical code reader as a line of blocks delimiting the frame itself.
- this peripheral line allows the optical code reader of the electronic device to locate the code-containing frame within a more complex figurative and/or denominative element comprising other images and captions/numbers in addition to the frame.
- the blocks of the at least one remaining line of said frame form a color, hue and saturation sequence that define a code suitable to be read by the optical code reader of the above mentioned electronic device from a predetermined starting point.
- a first plurality of blocks of such frame defines a unique marker in said frame, which is formed of a predetermined unique color, hue and saturation sequence of blocks, suitable to define the above mentioned starting point for code reading in the frame by the optical code reader of the electronic device.
- the perimeter frame extends over a predetermined axial path that may have the shape of an annulus, an elliptical ring, a regular polygon, an irregular polygon, a broken and/or curved line, a symbol, a number and/or a letter of the alphabet .
- the above mentioned first portion of the figurative and/or graphical element is located in said frame and is entirely contained, namely circumscribed in the perimeter frame. Therefore, said perimeter frame encloses said first portion of the figurative and/or denominative element.
- at least three distinct parallel lines lie one above the other within the thickness S of the perimeter frame, which are composed of respective blocks of predetermined color, hue and saturation .
- the blocks of the outermost lines of said at least three parallel lines lying one above the other in said frame form a predetermined color, hue and saturation sequence, defining the outer boundary lines of the perimeter of said frame, which are suitable to be easy recognized by the optical code reader of the electronic device.
- the detection of the shape and size of the frame is further facilitated in that the above mentioned predetermined color, hue and saturation sequence of the blocks of a first outer line of the outer lines of the frame is complementary or offset by at least one block relative to the predetermined color, hue and saturation sequence of the blocks of the second outer line of the other of said two outer lines of the frame.
- the blocks of the remaining lines of the frame between such two outer lines i.e. at least one line, preferably two or more lines, contain the sequence of blocks whose color, hue and saturation are designed to be read as a code by the optical reader of the electronic device.
- the above-mentioned first plurality of blocks of the perimeter frame that defines a unique marker in said frame is composed of at least one block for each line of blocks detected in the thickness S of the perimeter frame.
- the above-mentioned first plurality of blocks that defines a unique marker in said perimeter frame is composed of contiguous blocks of different lines, said unique marker being defined by a strip of blocks extending across the thickness S of the frame .
- the above-mentioned first plurality of blocks that defines a unique marker in the frame is composed of blocks having equal color, hue and saturation .
- the process of the invention for receiving additional information from such figurative and/or denominative element comprises the steps of: A) providing a figurative and/or denominative element as described above;
- the above-mentioned step D) of detecting the perimeter frame associated with the first portion of the figurative and/or denominative element is carried out by finding such two outer lines of blocks that form outer boundary lines, enclosing therebetween the lines of blocks containing the actual code related to the additional information of the figurative and/or denominative element .
- the recognition of the frame and its blocks according to the above mentioned step E) of determining the position and/or the conformation of the perimeter frame may be carried out by a step I) in which the shape and size of the detected frame is checked for substantial correspondence with the shape and size of one of the sample frames of the library of sample frames that are stored in the data storage means of the above mentioned electronic device.
- the above mentioned step I) of checking for substantial correspondence of the shape and size of the detected frame with the shape and size of a sample frame is carried out by scaling, rotating and/or moving the image of the detected frame with respect to the shape and size of a sample frame to check for substantial correspondence of the detected frame with the sample frame.
- the microprocessor will perform the same comparison with a different sampling frame, until it finds substantial correspondence of the image of the detected frame with the image of a sample frame.
- the electronic device will return a frame recognition error.
- the above mentioned electronic device also comprises means for establishing a data-transceiving protocol with a remote server, comprising a database.
- step H) of decoding and retrieving the additional information contained in said frame of said figurative and/or denominative element is followed by a step of sending this additional information to the above-mentioned remote server and
- the process of the invention comprises the additional step L) of receiving a plurality of complementary information pieces from the above mentioned database of the remote server, which additional information is related to the additional information that has been sent and/or to data analysis with deterministic, stochastic and predictive algorithms.
- the electronic device besides the additional information contained in the perimeter frame as detected by the figurative and/or denominative element, the electronic device also sends further data, concerning:
- the server may select the customized information to be sent as a response to the electronic device from the database, also according to any part of the additional data that has been sent by the electronic device itself.
- such additional data sent by the electronic device to the server comprises information about the browsing history over the Web or in a local network .
- the above mentioned electronic device establishes a data transceiving protocol with the remote server over the Web or in a local network.
- the electronic device may make a predetermined number of attempts, e.g. two attempts, to repeat the procedure for recognition of the perimeter frame of a given figurative and/or nominative element.
- the electronic device may comprise a step of connection to a remote server to check whether a further frame sample template is available for download from such server and for addition to library of the stored sample frames. If it is, the device will download the new sample frame template and store it in the library of the storage means, to repeat recognition of the detected frame. This will provide a "self-learning" procedure for the electronic device, which will be able to update even for adaptation to the newly developed types of perimeter frames .
- Figures 1 to 6 show by way of example and without limitation three different configurations of graphical and/or denominative elements 1, each comprising a first area 2, e.g. bearing an image with some captions, with which a code-containing perimeter frame 3 is associated.
- each perimeter frame 3 has four parallel lines of respective blocks, one above the other, within its thickness S, and while such lines are in black and white in this example, they may also assume different colors and hues, as mentioned above.
- the outermost line of blocks 4 and the innermost line of blocks 6 of each perimeter frame 3 defines outer boundary lines of the perimeter of the frame 3, which are suitable to be easily detected by the optical code reader of the electronic device.
- these outer lines 4 and 6 of each perimeter frame 3 form a predetermined color, hue and saturation sequence, which identifies a detection matrix for the electronic device that is designed to read the code of the frame.
- FIG. 2 shows the above mentioned block matrix defined by the outer lines 4 and 6 of each perimeter frame 3 as shown in Figures 1, 3 and 5 respectively.
- the blocks of the outer lines are offset from each other by at least one block, in terms of color, hue and saturation.
- a unique marker 7 can be detected in each perimeter frame of Figures 1, 3 and 5, which is formed of a predetermined unique color, hue and saturation sequence of blocks, suitable to define the above mentioned starting point for code reading in the frame by the optical code reader of the electronic device.
- this unique marker 7 is defined by a series of three white blocks (although they may also be of black or any other equal color or hue) , which are aligned in the thickness S of each perimeter frame 3, one above the other, along a direction perpendicular to the axis of the frame that extends over the predetermined path.
- the perimeter frame 3 assumes the conformation of an annulus which has the first image-bearing area 2 entirely circumscribed therein .
- the perimeter frame 3 assumes a "C" conformation which partially contains the first area 2 of the figurative and/or denominative element. In this case, the perimeter frame 3 is only associated with a limited outer perimeter portion of the first area 2.
- the perimeter frame assumes the conformation of a regular polygon, namely a hexagon, which has the image-bearing area 2 entirely circumscribed therein.
- the blocks of the outer lines of blocks of the perimeter frame have alternate colors: for example if an outer block is white, the next corresponding block inwards will be black. Conversely, if an outer block is black, the next corresponding block inwards will be white.
- the shape of the perimeter frame, as well as the position and number of blocks are known beforehand to the electronic device that will perform a scan for code recognition, and such information will be known once the detected frame is found to substantially match a sample perimeter frame whose data is stored in the storage means of the electronic device.
- the electronic device for code recognition constructs a matrix with all the positions of the outermost and innermost blocks of the perimeter frame.
- the electronic device searches the scanned code for the shapes and colors of the blocks in all the positions of the matrix.
- the matrix is rotated and moved throughout the space of the scanned image until the shapes and colors of all the detected blocks match those expected for a particular sample frame template. If all the shapes and colors match, the electronic device assumes it has found the perimeter frame from which it will extract the codes.
- the image will be entirely or partially contained in the internal area of the perimeter frame.
- the electronic device may reconstruct the position of any blocks contained between the former blocks by interpolation.
- the first portion of the graphical and/or nominative element may also be analyzed for extraction of additional information .
- the codes extracted from the perimeter frame and the information extracted from image analysis are sent to the server.
- the first portion of the figurative and/or nominative element conveys the message to the viewer, and the perimeter frame is only a means to provide more information concerning the message that the viewer has already interpreted at a first glance;
- the perimeter frame may act as a decorative frame for the image; - the shape, colors, hue and saturation can be conveniently changed and customized according to the message that the first portion of the figurative and/or nominative element intends to convey to the viewer or a device having image recognition and OCR features ;
- the perimeter frame contains the alphanumeric code of the services associated with the first portion of the figurative and/or nominative element and not that of the first portion of the figurative and/or nominative element (e.g. the perimeter frame does not necessarily contain the code of the illustrated product) ;
- a first portion of the figurative and/or nominative element may be associated with multiple codes, and a code may be associated with multiple first portions of figurative and/or nominative elements (e.g. an image of an article may be inserted in a peripheral frame that links to the Website or to current offers, or a perimeter frame linking to a single Website may contain images of different types of products;
- the code extracted from the perimeter frame as well as additional information extracted by recognition of an image from the first portion of the figurative and/or denominative element (the subject of the image and/or the alphanumerically decoded text), and the additional information concerning the code-reading device, are transmitted to the remote server;
- the server when the server receives a code, it may take various actions depending on: the geographic location of the user, the characteristics of the device that is being used to read the code and the personal information of the person that has read the code;
- the server that receivers the code may in turn communicate with further servers and with the device that has read/sent the data to receive additional information and to impart controls (e.g. the server might ask for customer information to another external server and tell the smartphone to execute an APP) ;
- the blocks of the perimeter frame may have each a different color, each color being suitable to be associated with a different code, such that the code can contain a larger amount of information, using a perimeter frame of the same size;
- the individual blocks of the perimeter frame may have each a different shape, and each shape may be associated with a different code, such that the code can contain a larger amount of information, using a perimeter frame of the same size;
- each of the blocks may have a different size and shape
- the shape of the perimeter frame, the number of the lines and the blocks are known beforehand, as they correspond to a sample frame stored in the library of the storage means;
- the above mentioned unique marker is a sequence of blocks whose colors and shapes are known beforehand, said sequence appearing only once in the perimeter frame (e.g. four white blocks vertically aligned one above the other along the path of the perimeter frame) ;
- the first portion of the graphical and/or nominative element may contain images or else that may be analyzed/recognized by the optical reader for further code extraction (e.g. by recognition of the subject represented therein or OCR) .
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Abstract
Un élément figuratif et/ou dénominatif (1) comprend une première partie (2) qui porte une image circonscrite dans un cadre périphérique (3) ayant une forme circulaire; lequel cadre de pourtour (3) est défini par une pluralité de blocs en couleurs et en noir et blanc qui forment un code pour le lecteur optique d'un dispositif électronique.
Applications Claiming Priority (2)
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US201361884074P | 2013-09-29 | 2013-09-29 | |
US61/884,074 | 2013-09-29 |
Publications (1)
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WO2015044794A1 true WO2015044794A1 (fr) | 2015-04-02 |
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PCT/IB2014/059075 WO2015044794A1 (fr) | 2013-09-29 | 2014-02-18 | Élément figuratif et/ou dénominatif, procédé pour la réception d'informations supplémentaires à partir dudit élément figuratif et/ou dénominatif |
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WO (1) | WO2015044794A1 (fr) |
Cited By (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2016202471A1 (fr) * | 2015-06-19 | 2016-12-22 | Stevanato Group International A. S. | Procédés et systèmes permettant de lier des informations spécifiques à des unités de produit individuelles |
CN107305644A (zh) * | 2016-11-09 | 2017-10-31 | 沈攀 | 环形识别码装置及制备方法 |
CN108027916A (zh) * | 2015-06-19 | 2018-05-11 | 斯泰瓦纳托集团股份有限公司 | 用于将特定信息链接到各个产品单元的方法和*** |
CN109579729A (zh) * | 2018-11-12 | 2019-04-05 | 岭南师范学院 | 一种带起始位的环形编码点及其解码方法 |
CN110728345A (zh) * | 2019-10-18 | 2020-01-24 | 海明联合能源集团矩网科技有限公司 | 一种抗背景文字干扰的识别码及其生成方法 |
USD875748S1 (en) | 2016-08-15 | 2020-02-18 | Facebook, Inc. | Display screen or portion thereof with digital visual code graphical user interface |
US10652251B2 (en) | 2016-08-15 | 2020-05-12 | Facebook, Inc. | Generating and utilizing digital visual codes to grant privileges via a networking system |
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US20070278316A1 (en) * | 2005-04-25 | 2007-12-06 | Gregory Hovis | Concentric-ring circular bar code |
US8194914B1 (en) * | 2006-10-19 | 2012-06-05 | Spyder Lynk, Llc | Encoding and decoding data into an image using identifiable marks and encoded elements |
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WO1990007162A1 (fr) * | 1988-12-20 | 1990-06-28 | Australian Meat And Live-Stock Research And Development Corporation | Cible codee a lecture optique |
US20070278316A1 (en) * | 2005-04-25 | 2007-12-06 | Gregory Hovis | Concentric-ring circular bar code |
US8194914B1 (en) * | 2006-10-19 | 2012-06-05 | Spyder Lynk, Llc | Encoding and decoding data into an image using identifiable marks and encoded elements |
Cited By (12)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2016202471A1 (fr) * | 2015-06-19 | 2016-12-22 | Stevanato Group International A. S. | Procédés et systèmes permettant de lier des informations spécifiques à des unités de produit individuelles |
CN108027916A (zh) * | 2015-06-19 | 2018-05-11 | 斯泰瓦纳托集团股份有限公司 | 用于将特定信息链接到各个产品单元的方法和*** |
USD875748S1 (en) | 2016-08-15 | 2020-02-18 | Facebook, Inc. | Display screen or portion thereof with digital visual code graphical user interface |
US10652251B2 (en) | 2016-08-15 | 2020-05-12 | Facebook, Inc. | Generating and utilizing digital visual codes to grant privileges via a networking system |
USD923641S1 (en) | 2016-08-15 | 2021-06-29 | Facebook, Inc. | Display screen or portion thereof with digital visual code graphical user interface |
US11310240B2 (en) | 2016-08-15 | 2022-04-19 | Meta Platforms, Inc. | Generating and utilizing digital visual codes to grant privileges via a networking system |
US11777946B2 (en) | 2016-08-15 | 2023-10-03 | Meta Platforms, Inc. | Generating and utilizing digital visual codes to grant privileges via a networking system |
CN107305644A (zh) * | 2016-11-09 | 2017-10-31 | 沈攀 | 环形识别码装置及制备方法 |
CN109579729A (zh) * | 2018-11-12 | 2019-04-05 | 岭南师范学院 | 一种带起始位的环形编码点及其解码方法 |
CN109579729B (zh) * | 2018-11-12 | 2020-11-13 | 岭南师范学院 | 一种带起始位的环形编码点及其解码方法 |
CN110728345A (zh) * | 2019-10-18 | 2020-01-24 | 海明联合能源集团矩网科技有限公司 | 一种抗背景文字干扰的识别码及其生成方法 |
CN110728345B (zh) * | 2019-10-18 | 2020-10-09 | 海明联合能源集团矩网科技有限公司 | 一种抗背景文字干扰的识别码及其生成方法 |
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