WO2014178496A1 - 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템 및 그 방법 - Google Patents
어플리케이션에 포함된 광고모듈을 이용한 광고 시스템 및 그 방법 Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0262—Targeted advertisements during computer stand-by mode
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0209—Incentive being awarded or redeemed in connection with the playing of a video game
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
Definitions
- the present invention relates to an advertisement system and method using an advertisement module included in an application, and more particularly, to place an advertisement on a lock screen through an advertisement module inserted into one or more applications and installed in parallel with the application, and an advertisement is displayed.
- the present invention relates to an advertisement system and a method using an advertisement module included in an application for distributing rewards earned according to a user input through a lock screen to be used as points.
- the advertisement service model is dependent on the advertisement application, and the reward obtained by viewing the advertisement provided by the advertisement application may also use the reward only for the product provided by the advertisement application.
- Patent Document 1 Korean Registered Patent No. 101102852
- the present invention uses an advertisement module that is dependent on a plurality of different applications so that the advertisement output is made on the lock screen, so that the use of the application is not impeded and the advertisement is made dependent on the specific application.
- the purpose is to avoid it.
- an object of the present invention is to extend the range of use of rewards for products provided by each application by allowing users to distribute the rewards generated according to the advertisement viewing.
- the present invention identifies the application in which the advertisement module is installed, and outputs an advertisement associated with the application on the lock screen, thereby inducing the developer of the application to actively participate as an advertiser and thereby making wide use of the user's rewards.
- the purpose is to ensure.
- an object of the present invention is to set an advertisement generation condition on the lock screen by the advertisement module as a user input related to application installation as well as simple viewing, thereby increasing the advertisement effect for the application.
- An advertisement system using an advertisement module included in an application for outputting an advertisement provided from an advertisement server through a lock screen according to a lock state of a user terminal for achieving the above object includes: one or more applications installed on the user terminal; It is inserted into each application and installed in parallel with each application, and outputs advertisement information received from the outside on the lock screen, and detects event information generated according to a user input through the user terminal to correspond to the advertisement information. If the set reward generation conditions are met, the advertising module generates the rewards and transmits them to the advertisement server, and provides the advertisement information to the advertisement module, and earns the rewards received from the advertisement module corresponding to the user terminal. Rewards earned rewards for each application It includes an ad server that forwards to be used in at least one of the calibration.
- the reward generation condition is unlocked through the user input, input to the user interface inserted into the advertisement information, access to the address linked to the advertisement information through the user input, or to the advertisement information through the user input. It may be characterized in that it comprises a predetermined event information for at least one of the installation of the corresponding application.
- the advertisement module is integrated into the first installed advertisement module to store identification information of the application stored in the advertisement module inserted in each application.
- the identification information of the application may be added or deleted according to the addition or deletion.
- the advertisement module transmits identification information of the most recently executed application to the advertisement server in association with execution of the application, and the advertisement server may be used in the most recently executed application based on the identification information. It may be characterized by delivering the accumulated rewards.
- the advertisement module may provide identification information of each application to the advertisement server, and the advertisement server may provide advertisement information according to the application identification information.
- the reward generation condition may be set differently according to the advertisement information.
- the advertisement server may be distributed and delivered according to a predetermined ratio for each of the accumulated rewards.
- the advertisement server may automatically vary the predetermined ratio according to the number of the applications installed in the user terminal.
- the advertisement server may receive a user input provided from the user terminal to vary the preset ratio.
- the advertisement server may be registered to transmit the accumulated rewards to a server corresponding to each application so that the advertisement server may be used to purchase an item or a product.
- the advertisement server converts rewards allocated to each application into points according to the exchange rate preset for each application, and registers the exchanged points in correspondence with the user information of the user terminal in a server corresponding to each application. It may be characterized by.
- the application may be characterized by providing one or more items that can be purchased with the reward.
- the advertisement module may be activated based on a user input through a user terminal to output advertisement information on a lock screen.
- the advertisement module may output a plurality of advertisement information received from the advertisement server on the lock screen at a predetermined time period.
- Inserted into at least one application installed in the user terminal according to an embodiment of the present invention for achieving the above object is included in the application to provide an advertisement to the user terminal by communicating with the advertisement server installed in parallel with each application
- the first step of the advertisement module requests the advertisement information to the advertisement server, and the advertisement module outputs the advertisement information received from the advertisement server on the lock screen according to the lock state of the user terminal
- the advertisement module detects event information generated according to a user input through a user terminal and compares the event information with a preset reward generation condition corresponding to the advertisement information.
- the advertisement module may transmit identification information of each application previously stored, and in the second step, the advertisement information may be received from the advertisement server according to the identification information of each application. have.
- the first step transmits the identification information of the application that the advertisement module was most recently executed to the advertisement server
- the fifth step is in the application corresponding to the identification information received by the advertisement server from the advertisement module. It may be characterized by delivering the rewards accumulated for use.
- the fifth step may be characterized in that the ad server distributes the accumulated rewards according to a predetermined ratio for each application to deliver the rewards for use in each application.
- the fifth step may be characterized in that the advertisement server automatically varies the predetermined ratio according to the number of the applications installed in the user terminal.
- the fifth step may be characterized in that the advertisement server receives a user input provided from the user terminal to vary the predetermined ratio.
- the fifth step may be characterized in that the advertising server transfers the accumulated rewards to the server corresponding to each application to register for use in purchasing items or products.
- the rewards allocated to each application are converted into points according to the exchange rate preset for each application, and the exchanged points are registered in the server corresponding to each application in correspondence with the user information of the user terminal. It may be characterized by further comprising the step.
- the advertisement module installed in parallel with one or more applications on the user terminal does not interfere with the user's use of the application by displaying an advertisement through a lock screen, and when a plurality of applications are installed, the advertisement is continuously advertised.
- Distribute rewards generated by the advertisement module to each of the plurality of applications to extend the scope of use to a plurality of applications without limiting the scope of use within any one application to satisfy both advertisers and users. It works.
- the advertiser directly inserts an advertisement module into their application, and the advertisement server can provide advertisement information related to the company to the advertisement server, so that the frequency of installation of users for the application is higher. Since the advertisement information related to the company can be concentrated on the lock screen of the user terminal to increase the advertisement effect, the advertiser can be actively induced to insert the advertisement module in the company's application.
- the advertisement module can continuously output the advertisement information even if any one of the applications is deleted, so that the advertiser can stably provide the advertisement information to the ad server without stating the preference of the application having a short duration. If the advertisement can be progressed and the preference of the specific application increases, there is an effect that the user can benefit from increasing the preference of the specific application without any intervention.
- the present invention can greatly improve the advertising effect on the application by inducing the actual installation of the application by configuring the reward generation conditions for the advertising information in various ways, such as the installation of the application.
- FIG. 1 is a configuration diagram of an advertisement system using an advertisement module included in an application according to an embodiment of the present invention.
- Figure 2 is an installation configuration of the user terminal of the advertising module constituting the advertising system using the advertising module included in the application according to an embodiment of the present invention.
- FIG. 3 is a block diagram for the integration of the advertising module of the advertising system using the advertising module included in the application according to an embodiment of the present invention.
- Figure 4 is a configuration diagram of the operation of the advertising module according to the state change of the application according to an embodiment of the present invention.
- FIG 5 is an operation configuration diagram of an advertising system using the advertising module included in the application according to an embodiment of the present invention.
- Figure 6 is a block diagram for the distribution of rewards for each application according to the user input of the advertising system using the advertising module included in the application according to an embodiment of the present invention.
- FIG. 7 is a configuration diagram for parallel installation, execution and advertisement output of the advertising module included in the application according to another embodiment of the present invention.
- FIG. 8 is a detailed configuration diagram of the advertising module according to an embodiment of the present invention.
- FIG. 9 is a configuration diagram for detecting the occurrence of an event according to a user input through the advertisement information output on the lock screen of the advertisement module according to an embodiment of the present invention.
- FIG. 10 is a configuration diagram for setting the conditions for receiving selective advertisement and generating rewards for each advertisement information of the advertisement module according to an embodiment of the present invention.
- FIG. 11 is a detailed configuration diagram of an advertisement server constituting an advertisement system using an advertisement module included in an application according to an embodiment of the present invention.
- FIG 12 is an operation configuration diagram for the reward distribution of the advertising system using the advertising module included in the application according to an embodiment of the present invention.
- FIG. 13 is a block diagram of a reward distribution setting according to a user input of an advertisement system using an advertisement module included in an application according to an embodiment of the present invention.
- FIG 14 is a view illustrating the operation of the reward exchange configuration for each application of the advertisement system using the advertisement module included in the application according to an embodiment of the present invention.
- 15 is a flowchart illustrating an advertisement method of an advertisement system using an advertisement module included in an application according to an embodiment of the present invention.
- the advertisement system using the advertisement module included in the application includes a plurality of applications 20.
- the user terminal 10 may include a smartphone, a PDA, etc. providing various communication methods.
- the advertisement system using the advertisement module included in the application may include an advertisement module 100 inserted into the application 20 installed in the user terminal and installed in parallel when the application 20 is installed.
- the advertisement module may be configured in a form included in an application (in-app: in application).
- the advertisement module 100 is inserted into different applications 21, 22, 23 as shown in FIG. 2, and the applications 21, 22, 23 are installed in the user terminal. 23 may be installed together with the user terminal 10.
- the plurality of advertising modules is a single advertising module 100 It can be integrated into.
- each of the advertisement modules 101, 102, and 103 may store identification information of different applications, and the advertisement module 100 installed as one may store application identification information of one or more different applications.
- the advertisement module 1 101 initially installed in the user terminal together with the application 1 21 exists as shown in FIG.
- the advertising module 2 102 and the advertising module 3 103 respectively inserted in the application 3 23 are not installed in parallel, and identification information (key value) of the applications 2 22 and 3 23 stored in each advertisement module is stored.
- the advertisement modules 2 and 3 (102, 103) may be installed in the advertisement module 1 (101) while being duplicated in the advertisement module 1 (101) to store the identification information of the applications 2 and 3 (22, 23).
- the advertising module 1 (101) stores the identification information of the application 1 to 3 (21, 22, 23) is integrated into one advertising module 100, as shown in Figure 3 (b),
- the advertisement module 100 may communicate with the advertisement server 200 to output advertisement information received from the advertisement server 200 on the lock screen of the user terminal 10.
- the advertisement module 100 may provide one or more different identification information stored to the advertisement server 200 to provide information for identifying an application installed in the user terminal 10. 200 may determine the application status installed in the user terminal through one or more identification information received from the advertisement module 100.
- the advertisement module 100 integrated in the user terminal may store identification information about one or more applications 21 and 22 as described above, and as shown in FIG. 4A, the advertisement module 100 may be used.
- the advertisement information may be received from the advertisement server 200 and output to the lock screen 30 of the user terminal 10.
- the advertisement module 100 may identify identification information corresponding to the deleted application 21 among previously stored identification information. Can be deleted.
- the advertisement module 100 may transmit one or more identification information currently stored when the advertisement information is requested to the advertisement server 200 to the advertisement server 200, and the advertisement server 200 may transmit the advertisement module ( The deleted application may be determined according to the identification information received from 100.
- the advertisement module 100 may provide a user interface for activating the advertisement module 100 as shown in FIG. 4 (c) in association with the user terminal 10 having a mobile operating system installed therein.
- the advertisement module may be selectively activated. Accordingly, when the user does not want the advertisement information to be output on the lock screen, the advertisement module may be deactivated so that the advertisement information is not output to the lock screen.
- the user interface for activating the advertisement module 100 may be provided through the application in addition to the mobile operating system installed in the user terminal.
- Advertisement modules 1 and 2 (101, 102) respectively inserted in 22 are installed in parallel with the installation of the respective applications and are integrated into the user terminal 10 as one advertisement module 100 (1).
- the advertisement module 100 may be activated upon completion of installation or the advertisement module 100 may be activated according to a user input through the user terminal 10. In this case, when the application in which the advertisement module is inserted into the user terminal 10 is installed for the first time, the corresponding advertisement module is installed in parallel without additional integration.
- the activated advertisement module 100 receives the advertisement information provided from the advertisement server 200 (2), and through the lock screen 30 according to the lock state of the user terminal 10, the advertisement information. Can be output (3).
- the user terminal 10 is that the input through a touch screen or an external input button irrelevant to the user's intention is continuously generated and malfunctioned
- the lock state is set to prevent. Accordingly, the user terminal 10 displays the lock screen 30 on the display when the user terminal is initially driven according to the lock state, and releases the lock only when a predetermined input corresponding to the release of the lock state is received. To use the desired function.
- the advertisement module according to the present invention is preferably executed on Apple's mobile operating system iOS and Google's mobile operating system Android, but is not limited thereto.
- the advertisement module displays the advertisement information on the lock screen displayed on the display of the user terminal. Output does not interfere with the use of the application.
- user input is generated in the entire game screen as in a game application.
- advertising information is output to a part of the game screen, a game progress is frequently interrupted due to an incorrect input of the corresponding advertisement information.
- there is no fear of incorrect input by outputting the advertisement information on the lock screen without outputting the advertisement information on the execution screen of the application, and by outputting the advertisement information on the lock screen, which is more effective than the limited advertisement form of the banner or popup form. Information can be provided.
- the advertisement information may include image data, video data, flash data, and the like, thereby improving the static advertisement form dependent on the screen provided by the existing application, thereby providing a more concentrated advertisement.
- the advertisement module 100 may detect (4) event information generated according to a user input through the user terminal 10 and compare the event information with a preset reward generation condition corresponding to the advertisement information. When event information corresponding to the S1 is generated, a reward may be generated and provided to the advertisement server 200 (5).
- the reward described in the present invention is a kind of cyber money paid to a user in association with advertisement information, and may be used to use a service provided by each application.
- the reward generation condition is to release the lock state, input to the user interface inserted into the advertisement information occurs, access to the address linked to the advertisement information through the user input, or through the advertisement information Various event information based on a user input including access to the app store server 300 and installation of an application corresponding to the advertisement information may be set.
- the advertisement server 200 may accumulate rewards provided from the advertisement module 100 installed in the user terminal 10, and in at least one of the applications 21 and 22 installed in the user terminal 10. Rewards can be transferred to the server corresponding to the application to use the earned rewards (6).
- the advertisement module 100 may store identification information for the applications 1 and 2 (21, 22), the identification information for the applications 1 and 2 (21, 22) to the advertisement server 200 ) Can be sent.
- the advertisement server 200 can identify the applications 1 and 2 (21, 22) installed in the user terminal 10 through the identification information received from the advertising module 100, the accumulated reward May be provided to be used in at least one of the applications 1 and 2 (21, 22).
- the advertisement server 200 may provide information on the accumulated rewards through a website, and receive a user input from the user terminal 10 accessing the website. To provide a setting interface for allocating the accumulated rewards to a desired application through the website.
- the advertisement server 200 transmits the advertisement server 200 to a server corresponding to each application 21 or 22 according to a reward inputted to each application 21 or 22 based on a user input through the setting interface. Provide rewards for use in desired applications.
- the advertisement server 200 may automatically distribute the accumulated rewards at a predetermined ratio for each of the applications 21 and 22, and transmit the accumulated rewards to a server corresponding to each application, which will be described in detail below.
- the advertisement server 200 exchanges the rewards distributed by the applications 21 and 22 into which the advertisement modules 101 and 102 are inserted, and converts the rewards into points corresponding to the respective applications 21 and 22 to convert the respective applications 21, 22) can be earned by registering the exchanged points on the server related.
- the advertisement server 200 may provide the rewards distributed without exchange to each application-related server to exchange money at each application-related server or to use the reward as a point.
- the user may use the rewards earned through viewing of advertisement information or a specific input as points used for purchasing a product such as an item provided by each application.
- the advertisement modules 1 and 2 (101, 102) inserted in the game applications 1 and 2 (21, 22) respectively installed in the user terminal are integrated and installed as one advertisement module 100.
- Rewards earned through the game can be distributed to each game application (21, 22) and exchanged for points corresponding to the game applications 1 and 2 (21, 22) to purchase items provided by each game application (21, 22). .
- the earned rewards may be intensively allocated to one application desired by the user to purchase a desired item.
- the plurality of advertisement modules 101 and 102 inserted in the plurality of different applications 21 and 22 are installed in parallel as shown in FIG. 7, they may be separately installed without being integrated.
- a correspondingly installed advertisement module may be executed.
- each of the advertisement modules 101 and 102 is installed in parallel when the corresponding applications 21 and 22 are installed, and the advertisement module corresponding to the application executed in the user terminal is executed.
- An advertisement may be output on the lock screen of the user terminal.
- each of the advertisement modules 21 and 22 may store identification information of the corresponding application and transmit previously stored identification information to the advertisement server 200 when activated with execution of the corresponding application. Accordingly, as described below, the advertisement server 200 may transmit the advertisement information associated with the received identification information to the activated advertisement module.
- the application module 22 is executed while the advertisement module 1 101 is activated together with the corresponding application 1 21 and outputs the advertisement information.
- the advertisement module 2 102 stops (deactivates) execution of the advertisement module 1 101 and the advertisement module 2 102 is activated to output advertisement information on the lock screen 30 of the user terminal. can do.
- each of the advertisement modules may be linked with an application, and the advertisement module having the same identification information as the identification information of the most recently executed application may operate to output the advertisement information on the lock screen.
- the advertisement module 2 (102) replaces the identification information of the application 1 (21) stored in the advertisement module 1 (101) and replaces the identification information of the application 2 (22) previously stored in the advertisement server (200). And receive advertisement information, and output the advertisement information to the lock screen 30 of the user terminal.
- the advertisement module 1 (101) outputting the advertisement information associated with the application 1 (21) is stopped and the activated advertisement module 2 (102) displays the advertisement information associated with the application 2 (22) of the lock screen (30) of the user terminal. ) Can be printed.
- each advertisement module 101 and 102 installed in parallel with each application 21 and 22 may be added in conjunction with addition and deletion of each application 21 and 22. And deletion can be managed. Accordingly, when the application 1 21 is deleted as shown, the advertisement module 1 101 installed in parallel with the application 1 21 may be deleted together.
- the advertisement module 2 (102) is executed can still output the advertisement information on the lock screen 30 of the user terminal.
- each application 20 can be input through the user input of the user terminal of the activation of the advertising module 100 installed in parallel with the user, the advertisement according to the activation
- the execution of the module 100 may be determined and selectively output advertisement information on the lock screen 30 of the user terminal.
- each advertisement module may accumulate a reward in the advertisement server, and may distribute a reward accumulated in the advertisement server to a desired application, thereby extending a reward usage range.
- the advertisement module is inserted into a specific application and installed in parallel to the user terminal, but the use range of the reward generated by the corresponding advertisement module is not limited to the specific application into which the advertisement module is inserted. It can be used to purchase products of other embedded applications. Through this, it is possible to expand the range of use of the rewards of the user.
- the advertisement module installed in the other application can continuously output the advertisement information on the lock screen, so that the advertiser only needs to provide the advertisement information to the ad server so that the duration is short. Advertisement can be performed stably without dwelling on the preference of the application, and when the preference of the specific application into which the advertisement module is inserted increases, the user can benefit from the increased preference of the specific application without any intervention.
- FIG. 8 is a detailed configuration diagram of the above-described advertisement module 100.
- the advertisement module 100 includes an advertisement information collecting unit 110, an activating unit 120, a lock screen interlocking unit 140, and an event.
- the detector 150, the reward processor 160, and the controller 130 may be included.
- the advertisement information collection unit 110 may communicate with the advertisement server 200 to receive advertisement information, and may provide it to the controller 130.
- the controller 130 provides the advertisement information provided from the advertisement information collecting unit 110 to the lock screen interlocking unit 140, and the lock screen interlocking unit 140 controls the lock state of the user terminal 10.
- the advertisement information may be output on the lock screen according to the detection state.
- the activation unit 120 may receive a user input through the user terminal 10 to receive selection information for the activation or deactivation of the advertising module 100, the control unit 130 ) Can be provided.
- the controller 130 may determine whether to receive advertisement information by controlling the advertisement information collection unit 110 according to the selection information.
- the event detector 150 detects event information generated according to a user input through the user terminal, and controls the reward generation condition that is preset in response to the advertisement information output on the lock screen.
- the reward generation condition may be compared with the event information, and when the event information satisfies the reward generation condition, result information may be generated and provided to the reward processing unit 160.
- the reward generation condition may be stored in the advertisement information, and different reward generation conditions may be set according to the type of advertisement information.
- the event detection unit 150 is the control unit 130 when the advertisement information 40 is output to the lock screen 30 Receives a reward generation condition corresponding to the advertisement information 40 from, detects the event generated according to the user input and generates the result information based on whether the reward generation condition is matched to provide to the reward processing unit 160 can do.
- the result information 50 may be provided to the reward processing unit 160.
- the event detector 150 Detects the connection to the app store server 300 through a user input for the user interface 61 inserted into the advertisement information, and installs an application corresponding to the advertisement information 40 from the app store server 300. If it is detected that the installation is completed, the result information may be transmitted to the reward processor 160. In this case, the event detection unit 150 may not generate result information if the installation is not completed after connecting to the app store server 300.
- the event detector 150 may generate result information only by inputting the user interface inserted in the advertisement information.
- the condition for generating a reward is access to an address linked to the advertisement information
- the event detector 150 may generate result information only by accessing the address through the advertisement information.
- the conditions for generating rewards can be accessed through a web page linked to advertisement information according to CPA (Cost Per Action), such as adding a bookmark, signing up, recommendation function supported by Social Networking Service (SNS), and secondary viral advertisement.
- CPA Cost Per Action
- SNS Social Networking Service
- CPL Cost Per Lead
- the reward processor 160 may generate the reward by receiving the result information, and accumulate the reward by transmitting the generated reward to the advertisement server 200.
- the event detector 150 may set rewards having different values according to different reward generation conditions and provide them as result information.
- the reward processor 160 may be configured according to the reward values included in the result information. You can also generate rewards.
- the reward processor 160 may generate a reward having a different value for each advertisement information in cooperation with the controller 130.
- the advertisement module may selectively receive an advertisement associated with an application installed in the user terminal, which will be described in detail with reference to FIG. 10.
- the controller 130 may include an application identification unit 131, an advertisement information selection unit 132, and a reward generation condition setting unit 133, and the application identification unit 131 may be installed in the user terminal 10.
- the identification information of one or more applications may be stored and provided to the advertisement information collection unit 110.
- the advertisement information collecting unit 110 may transmit the identification information to the advertisement server 200, and the advertisement server 200 may provide an advertisement associated with an application installed in the user terminal based on the identification information. Can provide.
- the advertisement server 200 may provide the advertisement information collecting unit 110 with advertisement information provided as an advertiser by a developer of an application installed in the user terminal 10.
- the advertisement information selecting unit 132 may select one of a plurality of advertisement information provided from the advertisement information collecting unit 110 and provide the same to the lock screen linking unit 140.
- the lock screen interworking unit 140 may output the selected advertisement information on the lock screen.
- the advertisement information selecting unit 132 may provide a plurality of advertisement information to the lock screen interlocking unit 140 at a predetermined time period so that individual advertisement information may be sequentially output to the lock screen.
- the advertisement information selecting unit 132 provides the selected advertisement information to the reward generation condition setting unit 133, and the reward generation condition setting unit 133 extracts the reward generation condition included in the advertisement information. It may be provided to the event detection unit 150.
- the event detector 150 may generate result information by comparing the reward generation condition with event information based on a user input.
- the ad server 200 is the application manager 201, the advertisement manager 202, earning rewards It may include a unit 203, the reward distribution unit 204, the reward exchange unit 205, the point register unit 206, and stores the member DB 220 and the advertisement related information for storing the member information associated with the user terminal Advertisement DB 210 may be included.
- the application manager 201 may communicate with the user terminal 10 to determine an installation status of an application in which an advertisement module is inserted among applications installed in the user terminal 10. This is, as described above, the advertisement module 100 installed in parallel with one or more different applications may transmit one or more application identification information previously stored to the application manager 201, whereby the application manager 201 may transmit the user terminal. In response to the identification of the application in which the advertisement module is inserted based on the one or more application identification information transmitted from the advertising module 100, the application manager 201 transmits one or more application identification information to the user terminal (10) The application installation status information 221 may be stored in the member information of the corresponding member DB 220.
- the advertisement manager 202 may transmit the advertisement information stored in the advertisement DB 210 to the advertisement module 100 installed in parallel with the application on the user terminal 10.
- the application DB 210 may store application identification information 212 and a plurality of advertisement information 213 corresponding to each application into which the advertisement module 100 is inserted. Accordingly, the advertisement manager 202 identifies the application installed in the user terminal 10 by comparing the application installation status information 221 of the member DB 220 with the application identification information, and the advertisement corresponding to each application. Information may be transmitted to the advertisement module 100 installed in the user terminal 10.
- the advertisement DB 210 may store the advertisement information regardless of the application, in this case, it is apparent that the advertisement management unit 202 may randomly select the advertisement information and transmit it to the advertisement module 100. .
- the advertiser directly inserts an advertisement module into the company's application
- the advertisement server can provide advertisement information related to the company to the advertisement server.
- the advertisement information may be concentrated on the lock screen of the user terminal to increase the advertisement effect. Due to this configuration, the present invention can induce advertisers to actively insert the advertisement module into its application.
- the reward earning unit 203 may accumulate the reward generated by the advertisement module and store the reward information 222 in the member information corresponding to the user terminal 10 in the member DB 220.
- the reward distributor 204 may receive the user's input through the user terminal through the accumulated reward information 222 and transmit the received reward to a server corresponding to an application desired by the user to use the reward in the application. You can do that.
- the reward distribution unit 204 may distribute the accumulated rewards for each application according to the application installation status information 221.
- the reward distribution unit 204 as shown in Figure 12 is the application for each advertisement module is inserted at a predetermined ratio according to the number of installation of the application installed in the user terminal according to the application installation status information 221 The rewards earned can be distributed.
- the reward distribution unit 204 is set to a high distribution ratio of the rewards earned for the first installed application 1, as shown in Figure 12 (a), and then preset according to the application 2 and application 3 is installed By adjusting the distribution ratio by the ratio, the accumulated rewards may be distributed in 4: 3: 3 (total 10) for the applications 1 to 3 as shown.
- the preset ratio may be variably set with the installation of each application. For example, when the application 1 is installed in the user terminal, the reward distribution unit 204 sets the distribution ratio to 10/10 according to the preset ratio. Then, when application 2 is installed, the distribution ratio for application 1 is set to 5/10 according to the preset ratio, and when application 3 is installed next, the distribution ratio for application 1 is set to 4/10 according to the preset ratio. Can be set.
- the reward distribution unit 204 adjusts the distribution ratio at a preset ratio according to the number of installations so that the distribution ratio is 5: 5 for the applications 1 to 2 as shown in FIG. (Total 10) can be adjusted.
- the reward distribution unit 204 adjusts the distribution ratio at a preset ratio according to the number of installations so that the application 1, 2, and 4 may be 4: as shown in FIG. It can be adjusted to 3: 3 (total 10).
- the distribution method of FIG. 12 is an exemplary embodiment.
- the reward distribution unit 204 may adjust the distribution ratio at a preset ratio according to information on a download rank or popularity ranking of an application provided by the app store server 300. It is obvious that various other methods can be applied, and it is apparent that various methods can be applied to the distribution ratio adjustment according to the deletion and additional installation of an application.
- the advertisement server 200 may provide a website for reward distribution setting as shown in FIG. 13, and the reward distribution unit 204 may be a user from the user terminal 10 connected to the website.
- the distribution ratio of the application installed in the user terminal 10 may be adjusted according to the user input.
- the reward distribution unit 204 may store the distribution ratio adjusted according to the user input as the reward distribution setting information 223 in the member DB 220 corresponding to the member information of the user terminal. In this case, it is natural that the rewards accumulated for only one application may be adjusted.
- the point registration unit 206 may transmit the rewards allocated according to the distribution rate for each application into which the advertisement module is inserted, to the application related server 400 associated with each application. Accordingly, the user may use an application installed in the user terminal. The reward may be used to purchase an item or a product provided by the application-related server 400.
- the advertisement server 200 since the value of the reward for the point used for the purchase of the item or product may be different for each application into which the advertisement module 100 is inserted, the advertisement server 200 according to the present invention converts the reward into points for each application. It may further include a reward exchange unit 205 to support the exchange.
- the point includes an electronic money unit supported by each application, and for example, may include various names such as points and gold.
- the advertisement DB 210 stores the application-specific conversion information 211
- the application conversion information 211 may store the point-related information for use in the purchase of the item or product for each application. It may also include information on the exchange rate between the reward and the point.
- the reward exchange unit 205 may exchange the rewards allocated to each application to points supported by each application and transmit the rewards to the point register 206, and the point register 206 may convert the exchanged points into applications. It can be earned by sending to the relevant server (400).
- the reward exchange unit 205 when the reward 100 earned as shown in FIG. 14 is allocated to the application 1 and the application 2 in a ratio of 5: 5.
- the 50 rewards allocated may be converted into 50 points, which is a point unit supported by the application.
- the reward exchange unit 205 may exchange the 50 rewards allocated to 25 points (in the illustrated embodiment, the application 2 sets the points to gold) when the value of the rewards to the points in the application 2 is 1: 2. have.
- the reward exchange unit 205 converts rewards into points according to an exchange rate for each application and provides the rewards to the point register 206, and the point register 206 converts the exchanged points into an application corresponding to each application. It can be registered by transmitting to the server 400. Accordingly, the user can use the accumulated rewards in a plurality of applications.
- the advertiser can advertise through various applications through one agreement with the subject of the advertisement server, and insert and distribute the advertisement module to the application of the user.
- the costs of advertising spending can be recovered back to the rewards, which can greatly reduce advertising costs.
- the advertising server 200 according to the configuration of Figure 7 when the respective advertising module 100 is installed in parallel without integration in response to each application in the user terminal, the advertising server 200 is an advertising module for transmitting identification information ( 100 may be identified as the advertisement module 100 activated in the user terminal, and the advertisement server 200 may accumulate a reward in an application corresponding to the activated advertisement module.
- the advertisement server 200 may identify the most recently executed application, and may earn rewards for the application.
- the identification information of the most recently executed application can be transmitted to the advertisement server in association with each application, so that rewards can be accumulated in the most recently executed application.
- rewards can be continuously accumulated in a specific application through continuous execution of a specific application.
- the user may continuously execute only the corresponding application so that the reward is intensively accumulated in only one application.
- the configuration of the reward distributor 204 of the advertisement server 200 may be included in the reward processor 160 of the advertisement module 100, and the application in which the advertisement module 100 is inserted may be a user terminal. When installed in the can be interlocked with the advertising module 100 is installed in parallel can be selected whether to activate the advertising module 100.
- the advertising module 100 may accumulate the generated rewards and distribute the accumulated rewards for each application according to the application status installed in the user terminal 10 to transmit to the advertisement server 200.
- the advertisement server 200 may transmit the rewards distributed for each application to the application related server 400 corresponding to each application so that the user can use the corresponding reward in the application.
- the advertisement module 100 may detect whether the application is executed and give a weight to the most recently executed application, and adjust the distribution ratio according to the weight.
- the advertisement module 100 may accumulate the generated rewards, and may allocate the accumulated rewards to the most recently executed application.
- the advertisement module 100 may adjust the distribution ratio by receiving the setting information on the reward distribution for each application through the advertisement server 200 or a user input.
- each application installed in the user terminal 10 may select whether to activate the advertisement module 100, the advertisement module 100 receives the selection information on whether each application is activated, the selection information
- the application identification information corresponding to the activated application can be transmitted to the advertisement server 200.
- the advertisement server 200 may operate to transmit advertisement information related to the application corresponding to the received application identification information to the advertisement module so as to provide only advertisement information for the application desired by the user.
- FIG. 15 is a flowchart illustrating an advertisement method of the advertisement system using the advertisement module included in the above-described application.
- the advertisement module is automatically activated.
- the user input may be activated by receiving a user input for activating the advertisement module.
- the activated advertisement module 100 may transmit a signal for application identification information and advertisement information request to the advertisement server 200 (S3), and the advertisement server 200 sends advertisement information to the advertisement module 100. Can be transmitted (S4).
- the advertisement module 100 may output the advertisement information received from the advertisement server 200 to the lock screen according to the lock state of the user terminal 10 (S5), and detects the event information generated according to the user input. In operation S6, the corresponding event information may be compared with the preset reward generation condition corresponding to the advertisement information to generate a reward (S7).
- the advertisement module 100 transmits and generates the generated rewards to the advertisement server 200 (S8), and the advertisement server 200 stores the accumulated rewards in the application installed in the user terminal 10 through the application identification information. According to the installation status, each application may be distributed according to a user input or a preset distribution ratio (S9).
- the advertisement module 100 may transmit the distributed rewards to an application related server corresponding to each application (S10), so that the user may use the reward to purchase an item or a product provided by each application. .
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Abstract
Description
Claims (22)
- 사용자 단말의 잠금상태에 따른 잠금화면을 통해 광고서버로부터 제공되는 광고를 출력하는 광고 시스템에 있어서,상기 사용자 단말에 설치되는 하나 이상의 어플리케이션;상기 각 어플리케이션에 삽입되어 상기 각 어플리케이션과 병행 설치되며 상기 잠금화면에 외부로부터 수신된 광고정보를 출력하고, 상기 사용자 단말기를 통한 사용자 입력에 따라 발생된 이벤트 정보를 감지하여 상기 광고정보에 대응하여 기설정된 리워드 생성 조건을 만족하는 경우 상기 리워드를 생성하여 상기 광고서버로 전송하는 광고모듈; 및상기 광고모듈에 상기 광고정보를 제공하며, 상기 광고모듈로부터 수신한 리워드를 상기 사용자 단말에 대응하여 적립하고, 적립된 리워드를 상기 각 어플리케이션 중 적어도 하나에서 사용할 수 있도록 전달하는 광고 서버를 포함하고,상기 리워드 생성 조건은 상기 광고정보에 따라 상이하게 설정되는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 1에 있어서,상기 리워드 생성 조건은 상기 사용자 입력을 통한 잠금해제, 상기 광고정보에 삽입된 사용자 인터페이스에 대한 입력, 상기 사용자 입력을 통해 광고정보에 링크된 주소로 접속 또는 상기 사용자 입력을 통해 상기 광고정보에 대응하는 어플리케이션의 설치 중 적어도 하나에 대하여 기설정된 이벤트 정보를 포함하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 1에 있어서,상기 사용자 단말에 상기 광고모듈이 삽입된 어플리케이션이 복수로 설치되는 경우 최초 설치된 광고모듈로 통합되어 각 어플리케이션에 삽입된 광고모듈에 기저장된 어플리케이션의 식별정보를 저장하며, 상기 광고모듈은 어플리케이션의 추가 또는 삭제에 따라 상기 어플리케이션의 식별정보를 추가 또는 삭제하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 1에 있어서,상기 광고모듈은 상기 어플리케이션의 실행과 연동하여 가장 최근에 실행된 어플리케이션의 식별정보를 상기 광고서버로 전송하며, 상기 광고서버는 상기 식별정보를 근거로 가장 최근에 실행된 어플리케이션에서 사용할 수 있도록 적립된 리워드를 전달하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 3 또는 4 중 어느 한 항에 있어서,상기 광고모듈은 상기 광고 서버에 상기 어플리케이션의 식별정보를 제공하며, 상기 광고서버는 상기 어플리케이션 식별정보에 따른 광고정보를 제공하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 1에 있어서,상기 광고서버는 적립된 리워드를 각 어플리케이션에 대하여 기설정된 비율에 따라 분배하여 전달하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 6에 있어서,상기 광고서버는 상기 사용자 단말기에 설치된 상기 어플리케이션의 개수에 따라 상기 기설정된 비율을 자동으로 가변하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 6에 있어서,상기 광고서버는 상기 사용자 단말기로부터 제공되는 사용자 입력을 수신하여 상기 기설정된 비율을 가변하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 1에 있어서,상기 광고서버는 적립된 리워드를 각 어플리케이션에 대응되는 서버에 전송하여 아이템이나 상품구매에 사용할 수 있도록 등록하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 9에 있어서,상기 광고서버는 각 어플리케이션에 할당된 리워드를 상기 각 어플리케이션에 기설정된 환전율에 따라 포인트로 환전하고, 환전된 포인트를 각 어플리케이션에 대응되는 서버에 상기 사용자 단말의 사용자 정보에 대응하여 등록하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 1에 있어서,상기 어플리케이션은 상기 리워드로 구매 가능한 하나 이상의 아이템을 제공하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 1에 있어서,상기 광고모듈은 사용자 단말기를 통한 사용자 입력을 근거로 활성화되어, 잠금화면에 광고정보를 출력하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 청구항 1에 있어서,상기 광고모듈은 상기 광고서버로부터 수신되는 복수의 광고정보를 기설정된 시간주기로 상기 잠금화면에 출력하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 시스템.
- 사용자 단말에 설치되는 하나 이상의 어플리케이션에 삽입되어 각 어플리케이션과 함께 병행 설치되는 광고모듈이 광고서버와 통신하여 사용자 단말에 광고를 제공하는 방법에 있어서,상기 광고모듈이 광고서버로 광고정보를 요청하는 제 1단계;상기 광고모듈이 광고서버로부터 수신한 광고정보를 사용자 단말의 잠금상태에 따른 잠금화면에 출력하는 제 2단계;상기 광고모듈이 사용자 단말을 통한 사용자 입력에 따라 발생된 이벤트 정보를 감지하여 상기 광고정보에 대응하여 기설정된 리워드 생성 조건과 비교하는 제 3단계;상기 광고모듈이 상기 제 3단계의 비교결과에 따라 리워드를 생성하여 상기 광고서버로 전송하는 제 4단계; 및상기 광고서버가 상기 광고모듈로부터 수신된 리워드를 상기 사용자 단말에 대응하여 적립하고, 적립된 리워드를 상기 각 어플리케이션 중 적어도 하나에서 사용할 수 있도록 전달하는 제 5단계를 포함하고,상기 리워드 생성 조건은 상기 광고정보에 따라 상이하게 설정되는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 방법.
- 청구항 14에 있어서,상기 리워드 생성 조건은 상기 사용자 입력을 통한 잠금해제, 상기 광고정보에 삽입된 사용자 인터페이스에 대한 입력, 상기 사용자 입력을 통해 광고정보에 링크된 주소로 접속 또는 상기 사용자 입력을 통해 상기 광고정보에 대응하는 어플리케이션의 설치 중 적어도 하나에 대하여 기설정된 이벤트 정보를 포함하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 방법.
- 청구항 14에 있어서,상기 제 1단계는 상기 광고모듈이 기저장된 상기 각 어플리케이션의 식별정보를 상기 광고서버로 전송하며,상기 제 2단계는 상기 광고서버로부터 상기 각 어플리케이션의 식별정보에 따른 광고정보를 수신하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 방법.
- 청구항 14에 있어서,상기 제 1단계는 상기 광고모듈이 가장 최근에 실행된 어플리케이션의 식별정보를 상기 광고서버로 전송하며,상기 제 5단계는 상기 광고서버가 상기 광고모듈로부터 수신된 식별정보에 대응되는 어플리케이션에서 사용할 수 있도록 적립된 리워드를 전달하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 방법.
- 청구항 14에 있어서,상기 제 5단계는 상기 광고서버가 적립된 리워드를 각 어플리케이션에 대하여 기설정된 비율에 따라 분배하여 각 어플리케이션에서 사용할 수 있도록 전달하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 방법.
- 청구항 18에 있어서,상기 제 5단계는 상기 광고서버가 상기 사용자 단말기에 설치된 상기 어플리케이션의 개수에 따라 상기 기설정된 비율을 자동으로 가변하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 방법.
- 청구항 18에 있어서,상기 제 5단계는 상기 광고서버가 상기 사용자 단말기로부터 제공되는 사용자 입력을 수신하여 상기 기설정된 비율을 가변하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 방법.
- 청구항 14에 있어서,상기 제 5단계는 상기 광고서버가 적립된 리워드를 각 어플리케이션에 대응되는 서버에 전송하여 아이템이나 상품구매에 사용할 수 있도록 등록하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 방법.
- 청구항 21에 있어서,상기 제 5단계는 각 어플리케이션에 할당된 리워드를 상기 각 어플리케이션에 기설정된 환전율에 따라 포인트로 환전하고, 환전된 포인트를 각 어플리케이션에 대응되는 서버에 상기 사용자 단말의 사용자 정보에 대응하여 등록하는 단계를 더 포함하는 것을 특징으로 하는 어플리케이션에 포함된 광고모듈을 이용한 광고 방법.
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KR101315468B1 (ko) | 2013-10-04 |
CA2910868C (en) | 2019-10-29 |
CA2910868A1 (en) | 2014-11-06 |
AU2013388205A1 (en) | 2015-12-03 |
AU2013388205B2 (en) | 2017-08-31 |
PH12015502474B1 (en) | 2016-02-22 |
JP5923662B2 (ja) | 2016-05-24 |
BR112015027522A2 (pt) | 2017-12-05 |
JP2015520903A (ja) | 2015-07-23 |
EP2983121A4 (en) | 2016-03-09 |
MY172838A (en) | 2019-12-12 |
CN105453118B (zh) | 2019-12-27 |
MX2015015207A (es) | 2016-02-22 |
TW201441954A (zh) | 2014-11-01 |
TWI536298B (zh) | 2016-06-01 |
RU2643442C2 (ru) | 2018-02-01 |
US10360595B2 (en) | 2019-07-23 |
SG11201508919SA (en) | 2015-12-30 |
RU2015150390A (ru) | 2017-06-05 |
CN105453118A (zh) | 2016-03-30 |
MX349150B (es) | 2017-07-14 |
US20150120458A1 (en) | 2015-04-30 |
PH12015502474A1 (en) | 2016-02-22 |
EP2983121A1 (en) | 2016-02-10 |
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