WO2014135062A1 - 支持交互关联***的平面媒体产品 - Google Patents

支持交互关联***的平面媒体产品 Download PDF

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Publication number
WO2014135062A1
WO2014135062A1 PCT/CN2014/072846 CN2014072846W WO2014135062A1 WO 2014135062 A1 WO2014135062 A1 WO 2014135062A1 CN 2014072846 W CN2014072846 W CN 2014072846W WO 2014135062 A1 WO2014135062 A1 WO 2014135062A1
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WO
WIPO (PCT)
Prior art keywords
data
electronic
circuit
associated data
media product
Prior art date
Application number
PCT/CN2014/072846
Other languages
English (en)
French (fr)
Inventor
丘炎卫
Original Assignee
Yau Yimwai
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yau Yimwai filed Critical Yau Yimwai
Priority to EP14760376.5A priority Critical patent/EP2983383A4/en
Priority to US14/772,778 priority patent/US9703884B2/en
Priority to SG11201509089TA priority patent/SG11201509089TA/en
Priority to CN201480012681.1A priority patent/CN105379319A/zh
Publication of WO2014135062A1 publication Critical patent/WO2014135062A1/zh
Priority to HK15111911.6A priority patent/HK1214714A1/zh

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H04N21/42653—Internal components of the client ; Characteristics thereof for processing graphics
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Definitions

  • the invention relates to information association technology of cross-media products, in particular to a flat media product supporting an interactive association system, and realizes the development of information barrier-free.
  • the mobile Internet is not the mobilization of the Internet. It refers to the general term for the technology, platform, business model and application of the Internet combined with mobile communication technology.
  • smartphones become mobile carriers in information networks, smartphones are no longer just a tool for making text messages. They are a scale-down version of computers that enable the ultimate combination of communication and the Internet, enabling people to truly move into mobile information. The era of change.
  • Mobile informatization is to realize the all-round application of the information system in the way of handheld terminals such as mobile phones, and the integration of communication technologies such as telecommunications, broadcasting, and the Internet, and finally achieve the purpose of obtaining relevant information at any time, anywhere, and at any time.
  • Smartphones need to log in to the relevant electronic Internet of cross-media product information, and to obtain more relevant information.
  • the related technology is a necessary condition that cannot be crossed.
  • the related technology and communication technology are the technical uses of two different concepts.
  • the market related technology is dominated by the two-dimensional code pattern technology scheme.
  • the two-dimensional code pattern technology scheme has formed a mature product and industrial chain, there are many technical restrictions on the use of the technology, as follows:
  • the smartphone needs to download the appropriate application before it can be ingested.
  • QR code pattern size and specifications (including 8mm x 8mm, 10mm ⁇ 10mm 100mm x 100 ⁇ , etc.), attached with a two-dimensional code pattern, affecting the aesthetic appearance of the billboard.
  • the time of displaying the two-dimensional code pattern on the electronic screen is very short, and the user operation is not easy.
  • the interactive association system of the present invention is an obstacle-free communication technology for solving cross-media product information. [Summary of the Invention]
  • the present invention provides a flat media product supporting an interactive association system, and a flat media product supports multimedia information signal transceiving of an interactive association system, wherein the interactive association system is composed of an electronic reading device and an electronic transceiver device.
  • the outer surface of the planar media product may be accompanied by information content.
  • the multimedia information signal is synthesized by media information data and associated data.
  • the associated data is set electronic address data
  • the electronic reading device is provided with a combined data receiving circuit, a combined data decomposition circuit and a transmitting circuit, and the combined data receiving circuit receives the multimedia information signal, and the combined multimedia data signal is decomposed into the media information data and the associated data by the combined data decomposition circuit, after being decomposed
  • the associated data is transmitted to the electronic transceiver through the transmitting circuit.
  • the electronic transceiver device is provided with an associated data receiving circuit, an associated data transmitting circuit, and a central processing unit including a storage device.
  • the associated data receiving circuit is provided with a short-distance signal transmitting and receiving circuit
  • the electronic transceiver device controls the associated data transmission and reception of the decomposed multimedia information signal, and collects the associated data of the electronic reading device transmission circuit, and sends the data to the external information data storage center through the remote wireless technology, and quickly calls the associated electronic file. .
  • An identification mark is attached to an outer surface of the information content.
  • the planar media product is a fixed body.
  • the planar media product is a moving object.
  • the electronic reading device is provided with a combined data receiving circuit, a combined data decomposition circuit, a transmitting circuit and a module board of the CPU, which are placed in a flat media product supporting the interactive association system.
  • the electronic data transceiver is provided with an associated data receiving circuit, an associated data transmitting circuit, and a module of a central processing unit including the memory, embedded in the communication terminal product of the interactive association system.
  • the electronic reading device is provided with a combined data receiving circuit, a combined data decomposition circuit, a transmitting circuit and a module board of the CPU, and an associated data receiving circuit, an associated data transmitting circuit and a central processing unit including the memory provided by the electronic transceiver
  • the module board is placed in a flat media product.
  • the electronic reading device is provided with a modular data receiving circuit, a combined data decomposition circuit, a transmitting circuit and a module board of the CPU, which are placed in a small data box.
  • the electronic reading device transmitting circuit is provided with a short-distance signal transmitting and receiving circuit,
  • the combined data decomposition circuit of the electronic reading device decomposes the multimedia information signal into media information data, and the media information data includes digital data, video data, audio data, and program data.
  • the digital data decomposed by the media information data is transmitted to a digital data system for processing, and then transmitted to the relevant configuration for use.
  • the video data after the media information data is decomposed is transmitted to the video system for processing, and then transmitted to the relevant configuration for use.
  • the audio data after the media information data is decomposed is sent to the audio system for processing, and then transmitted to the relevant configuration for use.
  • the program data after the media information data is decomposed is sent to the program system for processing, and then transferred to the relevant configuration for use.
  • the decomposed associated data is transmitted through the transmitting circuit and the attached short-range signal transmitting and receiving circuit.
  • the multimedia information signal is transmitted through a signal transmitting station and a signal transmitting relay device.
  • the associated data collected by the electronic transceiver is from a plurality of transmission paths and is received by an electronic storage device that is connected to the multimedia information signal supporting the interactive association system.
  • the invention provides a flat media product supporting an interactive association system, which solves the interconnection of cross-media information products and realizes the goal of information accessibility:
  • the flat media product can obtain related related data from the multimedia information signal supporting the interactive association system, and synchronously transmit as a fast cut entrance of the electronic webpage, and meet the requirements of mobile informationization at any time, anywhere, and at random.
  • a special contribution is that the technology of the present invention can transmit associated data in multiple ways, effectively solving the mobile
  • FIG. 1A is a schematic diagram of a work of acquiring a single associated data by a planar media product
  • FIG. 1B is a schematic diagram of a principle for acquiring a single associated data by a planar media product.
  • FIG. 1C is a schematic diagram of a work of acquiring a plurality of associated data by a planar media product
  • FIG. 1D is a schematic diagram of a schematic diagram of acquiring a plurality of associated data by a planar media product
  • 2A is a schematic diagram of a principle of a multimedia information signal supporting an interactive association system
  • 2B is a schematic diagram of a technical application of an interaction correlation system
  • FIG. 3A is a schematic diagram of a method for interconnecting traditional planar media products
  • FIG. 3B is a schematic diagram of a method for interconnecting a traditional planar media product using a two-dimensional code pattern
  • FIG. 3C is a schematic diagram of an effect of a planar media product supporting an interactive association system.
  • FIG. 3D is a schematic diagram of an application effect of a mobile data box supporting an interaction correlation system
  • FIG. 4A is a schematic diagram showing the effect of the traditional planar advertising board implanting the two-dimensional code technology.
  • FIG. 4B is a schematic diagram showing the effect of a planar advertisement board supporting an interactive association system.
  • FIG. 5A is a schematic diagram of a peer-to-peer application of an interactive association system
  • FIG. 5B is a schematic diagram of the effect of the peer-to-peer technology of the interactive association system.
  • the present invention provides a flat media product supporting an interactive association system, and the flat media product 41 supports the multimedia information signal 01 of the interactive association system, which is characterized in that;
  • the interactive association system is composed of an electronic reading device 02 and an electronic transceiver device 03, and an outer surface of the planar media product may be attached with information content.
  • the multimedia information signal is synthesized by media information data and associated data 12, and the associated data is set electronic address data.
  • the electronic reading device is provided with a combined data receiving circuit 21, a combined data decomposition circuit 22 and a transmitting circuit 24, and the combined data receiving circuit receives the multimedia information signal, and the combined data decomposition circuit 22 decomposes the received multimedia information signal into media information data and association. Data, the decomposed associated data is transmitted to the electronic transceiver via the transmitting circuit 24,
  • the electronic transceiver device is provided with an associated data receiving circuit 31, an associated data transmitting circuit 32, and a central processing unit including a memory.
  • the associated data receiving circuit 31 is provided with a short-distance signal transmitting and receiving circuit.
  • the short-range communication technology includes technologies such as infrared rays and Bluetooth.
  • the electronic transceiver device controls the associated data transmission and reception of the decomposed multimedia information signal, and collects the associated data of the electronic reading device transmission circuit, and sends the data to the external information data storage center through the remote wireless technology, and quickly calls the associated electronic file. .
  • the telecommunications technology includes technologies such as GSM, CDMA, and GPRS.
  • the external information data storage center may be a storage of related products, the Internet, a cloud storage, etc., or may be a built-in storage of the electronic reading device.
  • the retrieved electronic files are accessed through products on the visual electronic screen, including electronic terminal products, communication terminal products, computers and print media products that support interactive technology.
  • the icon contains one piece of information content, and the information content only needs to have one piece of associated data (that is, one piece of electronic address data), and the related data is set to be repeatedly repeated and cyclically transmitted within the reading time of the media information content.
  • the outer surface of the information content is provided with an identification mark, and the read electronic code corresponds to the identification mark, and is operated for the tube, and the identification mark is set with the most simple number, or symbol, or text.
  • the associated data is an associated data group 12X of more than one associated data combination, different associations
  • the data sets different electronic address data separately.
  • the illustration contains six pieces of information content, the six pieces of information content corresponding to six pieces of associated data (ie, six pieces of electronic address data), and different electronic address data associated with different electronic files.
  • the electronic address data T01 corresponds to the information content 01...
  • Electronic address data T05 corresponds to information content 05...
  • the electronic address data TX corresponds to the information content X...
  • the different associated data sets multiple repetitions and cyclic transmissions during the reading time of the six different media information contents.
  • the associated data is set to read the electronic code 14 , and different read electronic codes correspond to different associated data, and different associated data respectively set different electronic address data.
  • the planar media product is a fixed body.
  • the planar media product is a moving object.
  • the information content of flat media products is flat information technology.
  • the traditional smart phones obtain the information content operation of the flat advertising boards, and the effect is obviously lagging behind the effects of electronic media.
  • QR code technology solution In order to improve the communication effect of flat media products, there are many different technical solutions in the market.
  • the traditional print advertising board is embedded with a single two-dimensional code pattern (planar information technology) to provide visitors with the advertisement content that they are concerned about;
  • the three flat advertising boards of the station have been respectively embedded with two-dimensional code patterns (flat information technology) to facilitate the waiting for the passengers to see the advertising content of interest;
  • the electronic reading device is provided with a combined data receiving circuit, a combined data decomposition circuit, a transmitting circuit and a module board of the CPU, which are placed in a flat media product supporting the interactive association system.
  • the electronic data transceiver is provided with an associated data receiving circuit, an associated data transmitting circuit, and a module of a central processing unit including the memory, embedded in the communication terminal product of the interactive association system.
  • the invention obtains the associated data and is basically divided into two operation methods.
  • the first method Smartphone (within the effective range), press the associated operation button 39 (start the interactive association system), and then press the associated operation button 39.
  • the electronic transceiver installed in the smartphone can obtain the selected from the electronic reading device.
  • Linked data ie, electronic address data
  • the second method Smartphone (within the valid range) Press the associated operation button 39 (initiate the interactive association system), and input the corresponding number (read the electronic code) according to the number (plane identification mark) embedded in the information content, embed the smart
  • the electronic transceiver of the mobile phone can obtain the selected associated data (ie, electronic address data) from the electronic reading device.
  • the electronic transceiver can obtain the selected number of associations from the electronic reading device. According to storage.
  • the electronic files associated with the settings can be quickly called up.
  • the associated data can be sent to the data storage center through the sending circuit, and the associated electronic files can be quickly transferred out to the smartphone for viewing (or listening). .
  • the electronic reading device is provided with a combined data receiving circuit, a combined data decomposition circuit, a transmitting circuit and a module board of the CPU, and an associated data receiving circuit, an associated data transmitting circuit and a central processing unit including the memory provided by the electronic transceiver
  • the module board is placed in a flat media product.
  • the user relies on the media information content guide of the flat media product (the sound of the single ticket, the light guide), and receives the association from the flat media product supporting the interactive association system through the communication terminal product (smartphone).
  • the data is sent synchronously and reaches the point-to-point effect.
  • the electronic reading device is provided with a combined data receiving circuit, a combined data disassembling circuit, a transmitting circuit and a CPU module board placed in the small mobile box 43 for convenient carrying and use.
  • the electronic reading device transmitting circuit is provided with a short-distance signal transmitting and receiving circuit,
  • the combined data decomposition circuit of the electronic reading device decomposes the multimedia information signal into media information data, and the media information data includes digital data 08, video data 10, audio data 1 1 and program data 1 5, etc.
  • the digital data decomposed by the media information data is transmitted to a digital data system for processing, and then transmitted to the relevant configuration for use.
  • the video data after the media information data is decomposed is transmitted to the video system for processing, and then transmitted to the relevant configuration for use.
  • the audio data after the media information data is decomposed is sent to the audio system for processing, and then transmitted to the relevant configuration for use.
  • the program data after the media information data is decomposed is transferred to the program system for processing, and then transmitted to Related configuration,
  • the decomposed associated data is transmitted through the transmitting circuit and the attached short-range signal transmitting and receiving circuit.
  • the multimedia information signal is transmitted through a signal transmitting station and a signal transmitting relay device.
  • the associated data collected by the electronic transceiver is from a plurality of transmission paths and is received by an electronic storage device that is connected to the multimedia information signal supporting the interactive association system.
  • the electronic storage device includes an electronic data storage device, an optical disk, and the like.
  • the electronic transceiver is provided with an associated operation key 39 supporting the interactive association system and a signal sensing device 36 supporting the interactive association system.
  • the associated data is set to be repeatedly repeated and cyclically transmitted during the reading time of the media information data, and the user only needs to press the associated operation key 39, and the electronic transceiver receives the associated data after the circuit is decomposed from the electronic reading device, and the synchronization is passed.
  • the remote wireless technology is sent to an external information data storage center, and the electronic file associated with the information data storage center is quickly called out.
  • the communication terminal products supporting the interactive association system are provided with signal sensing devices 36 (including lights, sounds, etc.), which reminds the user of the location range in which the relevant interactive system related data can be provided. Obstacle needs people's needs.
  • the associated address data is associated mixed data 12M that can mix content data such as text, images, audio, and video.
  • the associated mixed data 12M is decomposed into associated data by an associated mixed data decomposition circuit, and the user can display the electronic display through the electronic transceiver. Guide information related to text, images, audio and video, and select the operation according to its needs.
  • Communication terminal products 38 (smartphone) In conjunction with the present invention, it is easy to obtain the associated data by the first or second method. ⁇ It is obvious that the visually impaired person can also operate and use it.
  • Example 2 Another important value of the present invention supports the development of information accessibility, and utilizes the existing camping billboard resources of the society:
  • the three plane advertisement boards of the station adopt the second mode technology of the present invention
  • the advertisement contents of the plane advertisement boards are embedded with numbers, and the related data supporting the interactive association system is provided (the single voice prompt) That is, the visually impaired person can also operate and use.
  • a giant plane advertisement board adopts the technical solution of the present invention, and a plurality of small data boxes 43 are respectively placed in the visible range of the advertisement content of the plane advertisement board, so that users who are standing in different roles and positions can be conveniently located. Easy access to contextually relevant data.
  • promotion activity is a unified designed flat advertisement content
  • consumers in different promotion area locations can obtain specific activity materials of different regional branches
  • the regional consumer obtains the associated data A corresponding to the number (identification mark) through the smart phone, (the associated data A corresponds to the relevant electronic information provided by the A-area branch)...
  • the consumer in the B area obtains the associated data B corresponding to the number (identification mark) through the smart phone, (the associated data B corresponds to the relevant electronic information provided by the branch of the B area) ...- -.
  • the C-region consumer obtains the associated data C corresponding to the number (identification mark) through the smart phone, (the associated data C corresponds to the relevant electronic information provided by the C-region branch)...
  • the present invention is compared with the operation of acquiring the associated data by the two-dimensional code pattern
  • the smartphone needs to be embedded in the interactive association system to support the same as the QR code pattern.
  • the distance for obtaining the associated data can be set as needed within a few tens of meters, and it is very stable, while the technical scheme of the two-dimensional code pattern is under normal conditions, and the operable range is about 1 meter.
  • the use of digital instead of the two-dimensional code pattern can affect the aesthetic appearance of the advertising board to reduce.
  • the present invention is compared with the market related technical solutions and product solutions, and the development of the present invention will affect all links of the business chain and creation, regardless of the operation, production cost, and propagation effect.
  • a new form of business model and value chain is compared with the market related technical solutions and product solutions, and the development of the present invention will affect all links of the business chain and creation, regardless of the operation, production cost, and propagation effect.

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Human Computer Interaction (AREA)
  • Computer Graphics (AREA)
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  • General Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Information Transfer Between Computers (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

本发明涉及支持跨媒体产品的信息关联技术，特别是涉及一种支持交互关联***的平面媒体产品，平面媒体产品支持交互关联***的多媒体信息信号收发，其特征在于；所述交互关联***由电子读数装置及电子收发装置构成，所述平面媒体产品的外表面可附有信息内容，所述多媒体信息信号由媒体信息数据及关联数据合成，所述关联数据是设定的电子地址数据，所述电子收发装置设有的关联数据接收电路、关联数据发送电路及含储存器的中央处理器，所述关联数据接收电路附置短距离信号收发电路，所述电子收发装置主导控制分解多媒体信息信号的关联数据收发，收取电子读数装置发送电路分解后的关联数据，通过远程无线技术发送到外部的信息数据储存中心，把所关联的电子档案快速调出。

Description

支持交互关联***的平面媒体产品
【技术领域】
本发明涉及跨媒体产品的信息关联技术， 特别是涉及一种支持交互关 联***的平面媒体产品， 实现信息无障碍的发展。
【背景技术】
随着宽带无线接入技术和移动终端技术的飞速发展， 人们迫切希望能 够随时、 随地在移动过程中， 能够方便地随意从互联网获取信息和服务。
但是移动互联网并不是互联网的移动化， 是指互联网的技术、 平台、 商业模式和应用与移动通信技术结合并实践的活动的总称。
未来移动端将更加网络化、 社交化， 如何充分利用人们无聊的碎片化 时间， 而这些无聊时间孤立而短暂， 因为手机和其他智能终端离人最近， 它可以被看作是人的一个组成部分。
随着智能手机成为信息化网络中的移动载体， 智能手机不再仅是一个 打电话发短信的工具， 是一个缩小版的电脑， 可以实现通信和互联网的极 致结合， 使得人们真正进入了移动信息化的时代。
移动信息化就是要在手机等掌上终端， 以电信、 广播、 互联网等通信 技术融合的方式， 实现信息体系的全方位应用， 最终达到随时、 随地、 随 意可以获取相关信息的目的。
虽然传统媒体广告产品的传播能力明显落后于电子媒体， 但绝不像某 些人推崇的那样是 "终极的传媒形式， 可以取代传统平面纸媒、 传统广播、 传统电视及传统互联网等任何一种媒体"。
实际情况如何？
电子媒体发展仍存严重的缺陷和不足， 由于缺乏解决跨媒体信息互联 的相关技术支持， 所谓的全媒体， 只是把平面媒体信息内容制成电子版， 同时提供给用户选择而巳。 基于 DAB、 DVB, DMB等新一代广播技术的发展， 全世界的科技工作者 都努力尝试解决相关问题， 如中国发明专利 200310113194. 8、 中国发明专 利 200610072903. 6、 中国发明专利 200580034624. 4 及中国实用新型 200620039633. 4等， 也只是有效提升信息的传播能力。
智能手机需要登录跨媒体产品信息的相关电子互联网， 外延获取更丰 富的相关资料， 关联技术是不可跨越的必需条件， 关联技术与传播技术是 二种不同概念的技术用途。
目前市场关联技术以二维码图案技术方案为主流， 虽然二维码图案技 术方案已形成了成熟的产品和产业链， 但实际操作中存在很多技术使用的 条件限制， 如下：
1、 智能手机需下载适当的应用程式后， 才能摄取。
2、 二维码图案的清晰度。
3、 摄取二维码图案的光线。
4、 摄取二维码图案的距离。
5、 二维码图案大小规格不一， （包括 8mm x 8mm、 10mm χ 10mm 100mm x 100匪等）， 附有的二维码图案， 影响该广告板的外观美感。
如在视频产品的屏幕画面、 网页植入二维码图案 ··· ···实际操作时， 电 子屏幕显示二维码图案的时间非常短暂， 用户操作并不容易。
另外， 二维码图案技术方案对于解决与多媒体信息信号的播音（音频 信息技术） 关联， 显得力不从心 ··· ···
因此， 更加筒便、 快捷及高效果的互联技术实现随时、 随地、 随意的 需求， 是市场的迫切期望。
本发明的交互关联***就是解决跨媒体产品信息的无障碍传播技术。 【发明内容】
为实现上述目的， 本发明提供一种支持交互关联***的平面媒体产品， 平面媒体产品支持交互关联***的多媒体信息信号收发， 其特征在于； 所述交互关联***由电子读数装置及电子收发装置构成， 所述平面媒体产品的外表面可附有信息内容，
所述多媒体信息信号由媒体信息数据及关联数据合成，
所述关联数据是设定的电子地址数据，
所述电子读数装置设有组合数据接收电路、 组合数据分解电路及发送 电路， 组合数据接收电路接收多媒体信息信号， 通过组合数据分解电路把 收多媒体信息信号分解为媒体信息数据及关联数据， 分解后的关联数据通 过发送电路传送至电子收发装置，
所述电子收发装置设有的关联数据接收电路、 关联数据发送电路及含 储存器的中央处理器，
所述关联数据接收电路附置短距离信号收发电路，
所述电子收发装置主导控制分解多媒体信息信号的关联数据收发， 收 取电子读数装置发送电路分解后的关联数据， 通过远程无线技术发送到外 部的信息数据储存中心， 把所关联的电子档案快速调出。
所述信息内容外表面附有识别标志。
所述平面媒体产品是固定的体物。
所述平面媒体产品是移动的体物。
所述电子读数装置设有组合数据接收电路、 组合数据分解电路、 发送 电路及 CPU的模块板， 放置在支持交互关联***的平面媒体产品内，
所述电子收发装置设有的关联数据接收电路、 关联数据发送电路及含 储存器的中央处理器的模块， 嵌入交互关联***的通信终端产品。
所述电子读数装置设有组合数据接收电路、 组合数据分解电路、 发送 电路及 CPU 的模块板， 及电子收发装置设有的关联数据接收电路、 关联数 据发送电路及含储存器的中央处理器的模块板， 放置在平面媒体产品内。
所述电子读数装置设有组合数据接收电路、 组合数据分解电路、 发送 电路及 CPU的模块板， 放置在小型数据盒内。
所述电子读数装置发送电路附置短距离信号收发电路， 所述电子读数装置的组合数据分解电路把多媒体信息信号分解为媒体 信息数据， 媒体信息数据包括数字数据、 视频数据、 音频数据及程式数据 等，
所述媒体信息数据分解后的数字数据传送至数字数据***处理后， 传 送到相关配置使用
所述媒体信息数据分解后的视频数据传送至视频***处理后， 传送到 相关配置使用，
所述媒体信息数据分解后的音频数据传送至音频***处理后， 传送到 相关配置使用，
所述媒体信息数据分解后的程式数据传送至程式***处理后， 传送到 相关配置使用，
所述分解后的关联数据通过发送电路和附置短距离信号收发电路传 送。
所述多媒体信息信号通过信号发射台及信号发射中转装置发送。
所述电子收发装置收取的关联数据来自多种传送途径， 通过连接支持 交互关联***的多媒体信息信号电子储存装置收取。
本发明提供一种支持交互关联***的平面媒体产品， 解决跨媒体信息 产品的互联， 实现信息无障碍的目标：
1、 平面媒体产品可从支持交互关联***的多媒体信息信号获取相关的 关联数据， 同步发送作为电子网页的快捷切入口， 满足移动信息化的随时、 随地、 随意技术需求。
2、 交互关联***的技术结合特点， 原有产品的功能没有改变， 结合后 的功能可以彼此支持， 取得明显的的技术效果， 可以最筒单的点对点关联 技术实现跨媒体产品的信息无障碍关联， 其互联能力明显优于市场现有 QR 码及其他的关联技术解决方案。
特别贡献是本发明技术可通过多种途径发送关联数据， 有效解决移动 信息化发展面对的信息挤塞技术问题， 及利用现有候车亭广告板的社会资 源， 协助完善现有交通红绿灯的设施， 障视人仕通过支持交互关联***的 通信终端产品 （如智能手机）获得声音导向和相关交通信息服务的帮助。
【附图说明】
图 1A为平面媒体产品获取单一关联数据的工作示意图，
图 1B为平面媒体产品获取单个关联数据的原理示意图，
图 1C为平面媒体产品获取多个关联数据的工作示意图，
图 1D为平面媒体产品获取多个关联数据的原理示意图，
图 2A为支持交互关联***的多媒体信息信号原理示意图，
图 2B为交互关联***的技术应用示意图，
图 3A为传统平面媒体产品的互联方法示意图，
图 3B为传统平面媒体产品采用二维码图案的互联方法示意图, 图 3C为支持交互关联***的平面媒体产品的效果示意图，
图 3D为支持交互关联***的移动数据盒的应用效果示意图，
图 4A为传统平面广告板植入二维码技术的效果示意图，
图 4B为支持交互关联***的平面广告板的效果示意图，。
图 5A为交互关联***的点对点技术应用示意图，
图 5B为交互关联***的点对点技术效果示意图。
【实施方式】
下列实施例是对本发明的进一步解释和说明， 对本发明不构成任何限 制；
本发明提供一种支持交互关联***的平面媒体产品， 平面媒体产品 41 支持交互关联***的多媒体信息信号 01收发， 其特征在于；
所述交互关联***由电子读数装置 02及电子收发装置 03构成， 所述平面媒体产品的外表面可附有信息内容， 所述多媒体信息信号由媒体信息数据及关联数据 1 2合成， 所述关联数据是设定的电子地址数据，
如图 1A所示，
所述电子读数装置设有组合数据接收电路 21、组合数据分解电路 22及 发送电路 24 , 组合数据接收电路接收多媒体信息信号， 通过组合数据分解 电路 22把收多媒体信息信号分解为媒体信息数据及关联数据， 分解后的关 联数据通过发送电路 24传送至电子收发装置，
所述电子收发装置设有的关联数据接收电路 31、 关联数据发送电路 32 及含储存器的中央处理器，
所述关联数据接收电路 31附置短距离信号收发电路，
所述短距离通信技术包括红外线、 蓝牙等技术，
所述电子收发装置主导控制分解多媒体信息信号的关联数据收发， 收 取电子读数装置发送电路分解后的关联数据， 通过远程无线技术发送到外 部的信息数据储存中心， 把所关联的电子档案快速调出。
所述远程通信技术包括 GSM、 CDMA , GPRS等技术。
所述外部的信息数据储存中心可是相关产品的储存器、 互联网、 云储 存等等， 也可是电子读数装置的内置储存器。
调出的电子档案通过可视电子屏幕的产品浏阅， 包括支持交互关联技 术的电子终端产品、 通信终端产品、 电脑及平面媒体产品等。
如图 1B所示，
图示含有 1 个信息内容， 该信息内容只需设有 1个关联数据 （即是 1 个电子地址数据）， 所述关联数据在媒体信息内容的读数时间内， 设置多次 重复及循环发送。
所述信息内容外表面附有识别标志， 该读取电子代号对应识别标志， 为筒便操作， 识别标志以最筒单的数字、 或是符号、 或是文字而设定。
如图 1C所示,
所述关联数据是多于一个关联数据组合的关联数据群 12X ,不同的关联 数据分别设定不同的电子地址数据。
如图 1D所示，
图示含有 6个信息内容， 该 6个信息内容对应 6个关联数据（即是 6 个电子地址数据）， 不同的电子地址数据关联不同的电子档案 .·· ···
电子地址数据 T01对应着信息内容 01……
电子地址数据 T05对应着信息内容 05……
电子地址数据 TX对应着信息内容 X……
所述不同的关联数据在 6 个不同媒体信息内容的读数时间内， 设置多 次重复及循环发送。
所述关联数据设定读取电子代号 14 , 不同读取电子代号对应不同的关 联数据， 不同的关联数据分别设定不同的电子地址数据。
所述平面媒体产品是固定的体物。
所述平面媒体产品是移动的体物。
以下是市场现有相关技术方案 ,
如图 3A所示，
平面媒体产品 （如平面广告板及户外候车亭等） 的信息内容是平面信 息技术， 传统智能手机获取平面广告板的信息内容操作， 其效果明显落后 于电子媒体的效果。
为提升平面媒体产品的传播效果， 市场经有多种不同的技术解决方案， 其一是二维码技术解决方案， 以下是相关的应用例。
如图 3B所示，
传统平面广告板植入单个二维码图案（平面信息技术）， 提供参观者看 到所关注的广告内容；
1、 通过智能手机拍摄二维码图案， 处理转为电子地址数据……
2、 登录到相关电子地址数据的网站……
3、 再进行传统式的网页搜索操作……
如图 4A所示， 车站 3个平面广告板已分别植入二维码图案（平面信息技术）， 方便候 车者看到所关注的广告内容；
1、 通过智能手机拍摄二维码图案， 处理转为电子地址数据……
2、 登录到相关电子地址数据的网页……
3、 不同的二维码图案需重复不同的系列操作次数……
特别强调， 如果 3 个平面广告板附有二维码图案所关联不是来自同一 个电子网站的资料， 其操作将是非常繁瑣。
用家需短短的时间完成拍摄二维码图案， 本身也是个技术挑战。
以下是本发明的相关实施例，
第 1种模式，
所述电子读数装置设有组合数据接收电路、 组合数据分解电路、 发送 电路及 CPU的模块板， 放置在支持交互关联***的平面媒体产品内，
所述电子收发装置设有的关联数据接收电路、 关联数据发送电路及含 储存器的中央处理器的模块， 嵌入交互关联***的通信终端产品。
交互关联***的技术结合特点， 原有产品的功能没有改变， 交互结合 后的功能可以彼此支持， 取得明显的的技术效果， 可以最筒单的点对点关 联技术实现跨媒体产品的信息无障碍连接。
本发明获取关联数据基本分为 2种操作方法，
第 1种方法： 智能手机（有效范围内 ), 随意按关联操作键 39 (启动交 互关联***），再重按关联操作键 39 , 嵌入智能手机的电子收发装置就可从 电子读数装置获取选择的关联数据（即是电子地址数据 )；
第 2种方法： 智能手机（有效范围内 ) 随意按关联操作键 39 (启动交 互关联***）， 再依据信息内容植入的数字（平面识别标志）输入对应数字 (读取电子代号）， 嵌入智能手机的电子收发装置就可从电子读数装置获取 选择的关联数据 （即是电子地址数据） ··· ···
另一种使用方法， 完成以上第 1种方法或是第 2种方法相关步骤后， 用户按动确认键后， 电子收发装置可从电子读数装置获得所选择的关联数 据储存。
事后， 可随时把其所设定关联的电子档案快速调出， 该关联数据可通 过发送电路发送到数据储存中心， 把其所设定关联的电子档案快速调出在 智能手机阅览（或聆听）。
第 2种模式，
所述电子读数装置设有组合数据接收电路、 组合数据分解电路、 发送 电路及 CPU 的模块板， 及电子收发装置设有的关联数据接收电路、 关联数 据发送电路及含储存器的中央处理器的模块板， 放置在平面媒体产品内。
如图 1A、 1C及 2B所示， 用家依靠平面媒体产品的媒体信息内容指引 (筒单的声音、 灯光指引）， 通过通信终端产品（智能手机）从支持交互关 联***的平面媒体产品收取关联数据后同步发送， 达到点对点的效果。
特别强调该模式可为障视人仕及听障人仕提供更多使用公共设施之方 便。
第 3种模式， 如图 3D所示，
所述电子读数装置设有组合数据接收电路、 组合数据分解电路、 发送 电路及 CPU的模块板放置在小型移动盒 43内， 方便携带使用。
所述电子读数装置发送电路附置短距离信号收发电路，
所述电子读数装置的组合数据分解电路把多媒体信息信号分解为媒体 信息数据， 媒体信息数据包括数字数据 08、 视频数据 1 0、 音频数据 1 1及 程式数据 1 5等，
所述媒体信息数据分解后的数字数据传送至数字数据***处理后， 传 送到相关配置使用
所述媒体信息数据分解后的视频数据传送至视频***处理后， 传送到 相关配置使用，
所述媒体信息数据分解后的音频数据传送至音频***处理后， 传送到 相关配置使用，
所述媒体信息数据分解后的程式数据传送至程式***处理后， 传送到 相关配置使用，
所述分解后的关联数据通过发送电路和附置短距离信号收发电路传 送。
如图 2B所示，
所述多媒体信息信号通过信号发射台及信号发射中转装置发送。
如图 2A所示，
所述电子收发装置收取的关联数据来自多种传送途径， 通过连接支持 交互关联***的多媒体信息信号电子储存装置收取。
所述电子储存装置包括电子数据储存器及光盘等。
所述电子收发装置设有支持交互关联***的关联操作键 39及支持交互 关联***的信号感应装置 36。
所述关联数据在媒体信息数据的读数时间内， 设置多次重复及循环发 送， 使用者只需按下关联操作键 39 , 电子收发装置收取从电子读数装置发 送电路分解后的关联数据， 同步通过远程无线技术发送到外部的信息数据 储存中心， 把信息数据储存中心所关联的电子档案快速调出。
由于大气中的信息信号很多， 支持交互关联***的通信终端产品设有 信号感应装置 36 (包括灯光、 声音等）， 提醒使用者处于的位置范围可提供 相关的交互关联***关联数据……特别适合障视人仕的需要。
所述关联地址数据是可混合文字、 图像、 音频及视频等内容数据的关 联混合数据 12M,关联混合数据 12M通过关联混合数据分解电路分解为关联 数据， 使用者可通过电子收发装置电子显示屏显示的相关文字、 图像、 音 频及视频等导引信息， 按其需求选择操作。
实施例 1
如图 3B所示，
通信终端产品 38 (智能手机） 与本发明配合使用， 可通过第 1种或 2 种方法很轻易获取关联数据 ··· ···很明显， 视障人仕也可以操作使用。
实施例 2 本发明另一重要价值支持信息无障碍化的发展， 利用社会现有的候车 亭广告板资源：
1、 在车站平面广告板附有的盲文文字、 盲文图标指引。
2、 在车站平面广告板提供支持交互关联***的提示， 使视障人仕通过 支持交互关联***的智能手机获取相关的交通信息和服务。
如图 4B所示， 车站 3个平面广告板采用本发明第 2种模式技术， 该等 平面广告板的广告内容植入数字， 及提供相关的支持交互关联***的关联 数据（筒单声音提示）， 即是视障人仕也能进行操作使用。
实施例 3
如图 5A所示， 一个巨型平面广告板采用本发明技术方案， 在该平面广 告板的广告内容可视范围内， 分别放置多个小型数据盒 43 , 方便站在不同 角色、 位置的用户都能容易获取内容相关的关联数据。
实施例 4
如图 5B所示， 某大型公司举行营销促销活动采用本发明技术方案后， 虽然该促销活动是统一设计的平面广告内容， 不同促销区域位置消费者却 可获取不同区域分店的具体活动资料；
如图 5C所示,
A 区域消费者通过智能手机获取数字 （识别标志）对应的关联数据 A, (该关联数据 A对应 A区域分店提供的相关电子信息） ... ...
但 B区域消费者通过智能手机获取数字（识别标志）对应的关联数据 B, (该关联数据 B对应 B区域分店提供的相关电子信息） …- -.
而 C区域消费者通过智能手机获取数字（识别标志）对应的关联数据 C, (该关联数据 C对应 C区域分店提供的相关电子信息） ... ...
本发明与二维码图案获取关联数据的操作相比；
1、 智能手机需要嵌入交互关联***支持与二维码图案相同。
2、 获取关联数据远比二维码图案摄像的灵敏及准确。
3、 获取关联数据不需要受光线条件影响。 4、 获取关联数据的距离可在数十米范围内按需设定， 而且非常稳定， 而二维码图案技术方案在正常条件下， 可操作范围大约在 1米左右。
5、 采用数字代替二维码图案， 可把影响广告板的外观美感减低。 参阅上述相关实施例的效果， 本发明与市场相关技术解决方案及产品 方案对比， 无论使用操作、 制作成本及传播效果都明显优越其他， 本发明 的发展将会影响商业链条的所有环节， 及创造出全新形态的商业模式和价 值链。
尽管通过以上实施例对本发明进行了揭示， 但是本发明的范围并不局 限于此， 在不偏离本发明构思的条件下， 以上各构件可用所属技术领域人 员了解的相似或等同元件来替换。

Claims

权 利 要 求 书
1、 一种支持交互关联***的平面媒体产品， 平面媒体产品（41 )支持 交互关联***的多媒体信息信号 （01 )收发， 其特征在于；
所述交互关联***由电子读数装置（02 )及电子收发装置（03 )构成， 所述平面媒体产品的外表面可附有信息内容，
所述多媒体信息信号由媒体信息数据及关联数据（12 )合成， 所述关联数据是设定的电子地址数据，
所述电子读数装置设有组合数据接收电路（21 )、 组合数据分解电路 ( 22 )及发送电路（24 ), 组合数据接收电路接收多媒体信息信号， 通过组 合数据分解电路（22 )把收多媒体信息信号分解为媒体信息数据及关联数 据， 分解后的关联数据通过发送电路（24 )传送至电子收发装置，
所述电子收发装置设有的关联数据接收电路（ 31 )、 关联数据发送电路 ( 32 )及含储存器的中央处理器，
所述关联数据接收电路（ 31 ) 附置短距离信号收发电路，
所述电子收发装置主导控制分解多媒体信息信号的关联数据收发， 收 取电子读数装置发送电路分解后的关联数据， 通过远程无线技术发送到外 部的信息数据储存中心， 把所关联的电子档案快速调出。
2、 如权利要求 1所述的支持交互关联***的平面媒体产品， 其特征在 于，
所述信息内容外表面附有识别标志。
3、 如权利要求 1所述的支持交互关联***的平面媒体产品， 其特征在 于，
所述平面媒体产品是固定的体物。
4、 如权利要求 1所述的支持交互关联***的平面媒体产品， 其特征在 于，
所述平面媒体产品是移动的体物。
5、 如权利要求 1所述的支持交互关联***的平面媒体产品， 其特征在 于，
所述电子读数装置设有组合数据接收电路、 组合数据分解电路、 发送 电路及 CPU的模块板， 放置在支持交互关联***的平面媒体产品内，
所述电子收发装置设有的关联数据接收电路、 关联数据发送电路及含 储存器的中央处理器的模块， 嵌入交互关联***的通信终端产品。
6、 如权利要求 1所述的支持交互关联***的平面媒体产品， 其特征在 于，
所述电子读数装置设有组合数据接收电路、 组合数据分解电路、 发送 电路及 CPU 的模块板， 及电子收发装置设有的关联数据接收电路、 关联数 据发送电路及含储存器的中央处理器的模块板， 放置在平面媒体产品内。
7、 如权利要求 1所述的支持交互关联***的平面媒体产品， 其特征在 于，
所述电子读数装置设有组合数据接收电路、 组合数据分解电路、 发送 电路及 CPU的模块板， 放置在小型数据盒（ 43 ) 内。
8、 如权利要求 5或 6或 7所述的支持交互关联***的平面媒体产品， 其特征在于，
所述电子读数装置发送电路附置短距离信号收发电路，
所述电子读数装置的组合数据分解电路把多媒体信息信号分解为媒体 信息数据， 媒体信息数据包括数字数据 （08 )、 视频数据 （10 )、 音频数据 ( 11 )及程式数据（15 )等， 所述媒体信息数据分解后的数字数据传送至数字数据***处理后， 传 送到相关配置使用
所述媒体信息数据分解后的视频数据传送至视频***处理后， 传送到 相关配置使用，
所述媒体信息数据分解后的音频数据传送至音频***处理后， 传送到 相关配置使用，
所述媒体信息数据分解后的程式数据传送至程式***处理后， 传送到 相关配置使用，
所述分解后的关联数据通过发送电路和附置短距离信号收发电路传 送。
9、 如权利要求 1所述的支持交互关联***的平面媒体产品， 其特征在 于，
所述多媒体信息信号通过信号发射台及信号发射中转装置发送。
10、 如权利要求 1 所述的支持交互关联***的平面媒体产品， 其特征 在于，
所述电子收发装置收取的关联数据来自多种传送途径， 通过连接支持 交互关联***的多媒体信息信号电子储存装置收取。
PCT/CN2014/072846 2013-03-04 2014-03-04 支持交互关联***的平面媒体产品 WO2014135062A1 (zh)

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CN201480012681.1A CN105379319A (zh) 2013-03-04 2014-03-04 支持交互关联***的平面媒体产品
HK15111911.6A HK1214714A1 (zh) 2013-03-04 2015-12-03 支持交互關聯系統的平面媒體產品

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HK1214714A1 (zh) 2016-07-29
EP2983383A1 (en) 2016-02-10
SG11201509089TA (en) 2015-12-30

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