WO2012171399A1 - Information pushing method, network element and system - Google Patents
Information pushing method, network element and system Download PDFInfo
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- WO2012171399A1 WO2012171399A1 PCT/CN2012/073606 CN2012073606W WO2012171399A1 WO 2012171399 A1 WO2012171399 A1 WO 2012171399A1 CN 2012073606 W CN2012073606 W CN 2012073606W WO 2012171399 A1 WO2012171399 A1 WO 2012171399A1
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- information
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- push
- management system
- home gateway
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Definitions
- the present invention relates to the field of communications, and in particular to a method for pushing information, a network element, and a system.
- BACKGROUND OF THE INVENTION Information push is a new technology for reducing information overload on the Internet by periodically transmitting information required by users through certain technical standards or protocols. That is, information push technology reduces information by automatically transmitting information to users. The time of searching on the web. It searches and filters information based on user interests and pushes it to users on a regular basis to help users efficiently discover valuable information.
- information push is a comprehensive research direction based on multiple technologies such as data mining, natural language processing, and the Internet. Among them, it is a very challenging task to push the right information to the right people.
- the home gateway is an intelligent gateway between the home networked information equipment and the intelligent broadband access network. It is a simple, intelligent, standardized and flexible whole home network interface unit that can be accessed from different external sources.
- the network receives communication signals and transmits signals to a smart device through the home network.
- the services provided by the home gateway include data forwarding, voice communication, and home device connection.
- the largest and most popular application of the home gateway is that multiple PCs share a broadband network access at the same time in the home, that is, multiple people can perform network operations at the same time without waiting for others to complete the operation.
- a child at home can access the WEB to learn a school course, while another family member can shop online at the same time.
- many homes use home gateways as a tool for communicating with the outside world. Due to the large number of home gateways and the central role in the home network, many researchers and organizations have tried to use the home gateway for information push.
- there are two main types of information push schemes involving the home gateway (1) using the operator network to push information to all home gateway users, and the main technical means are extended TR069 protocol and WEB redirection; Based on the account opening information of the home gateway service, the home gateway user is used to perform targeted information push, for example, to push test training information to the student.
- the first type of technology is to push the same information to all home gateway users.
- the information is not necessarily the user's concern, causing information interference to the user, that is, for the information pusher, the information push is reduced.
- the hit rate for the entire network, increases the network information load.
- the second type of technology is to push the information according to the home gateway account opening information, and the home gateway account opening information is relatively fixed, and the user's personality information cannot be dynamically reflected in time, and the information is pushed according to the information, so the hit rate is still relatively low.
- a main object of the present invention is to provide a push scheme for information to solve at least the problem of low information hit rate, lack of pertinence, and large network information load in the related art.
- a method of pushing information is provided.
- a method for pushing information according to the present invention includes the following steps: The information push system acquires current user information matching the category from the user management system according to the category of the push information stored therein, wherein the user information is user management
- the information push system instructs the home gateway to push the push information to the user terminal corresponding to the user information.
- the method further includes: the home gateway periodically collecting the user from the user terminal of the subordinate Information, and the collected user information is reported to the user management system.
- the method further includes: the user management system updates the locally stored corresponding content according to the user information reported by the home gateway.
- the user management system updates the locally stored corresponding content according to the user information reported by the home gateway, and the user management system classifies the locally stored user information.
- the method further includes: the home gateway according to the received command from the information push system to the user terminal corresponding to the user information Push the above push information.
- the information pushing system acquires current user information that matches the category from the user management system according to the category of the push information stored therein: the user management system locally searches for the current user that matches the category according to the category of the push information. The information is sent to the information push system by the address of the home gateway to which the user terminal corresponding to the user information belongs.
- a push network element of information includes: an obtaining module, configured to acquire current user information matching the category from a user management system according to a category of push information stored in the push network element, wherein the user The information is dynamically acquired by the user management system; and the pushing module is configured to instruct the home gateway to push the push information to the user terminal corresponding to the user information.
- a push system for information includes a home gateway, a user management system, and the above-mentioned push network element, wherein the home gateway includes: a collection module, configured to periodically collect user information from a user terminal subordinate to the home gateway The reporting module is configured to report the collected user information to the user management system; and the executing module is configured to push the pushing information to the user terminal corresponding to the user information according to the received command from the pushing network element.
- the user management system comprises: a searching module, configured to locally search for current user information matching the category according to a category of push information from the push network element; and a sending module configured to: the user terminal corresponding to the user information
- the address of the home gateway to which it belongs is sent to the above-mentioned push network element.
- the current user information matching the category is acquired from the user management system according to the category of the push information stored in the information push system, and the home gateway is instructed to push the push information to the user terminal corresponding to the user information.
- the method solves the problems of low information hit rate, lack of pertinence and large network information load in related technologies, enhances the processing capability of the system, and improves system effectiveness and performance.
- FIG. 1 is a flowchart of a method for pushing information according to an embodiment of the present invention
- FIG. 2 is a structural block diagram of a push network element for information according to an embodiment of the present invention
- FIG. 3 is a structure of a push system for information according to an embodiment of the present invention
- Figure 4 is a block diagram showing the structure of a push system for information according to a preferred embodiment of the present invention
- Figure 5 is a block diagram of a push system for information according to a second embodiment of the present invention
- Figure 6 is a schematic diagram of a home gateway according to a second embodiment of the present invention
- FIG. 7 is a schematic flowchart of user personality information reporting according to Embodiment 2 of the present invention
- FIG. 8 is a schematic flowchart of user personality information retrieval according to Embodiment 2 of the present invention.
- Step S102 An information pushing system is based on a category in which push information (ie, publishing information) is stored.
- the user management system obtains the current user information that matches the category, wherein the user information is dynamically acquired by the user management system.
- Step S104 The information pushing system instructs the home gateway to push the push information to the user terminal corresponding to the user information. .
- the current user information matching the category is obtained from the user management system according to the category of the push information stored in the information push system, and the home gateway is instructed to push the push information to the user terminal corresponding to the user information.
- the method solves the problem that the information push hit rate is low, the lack of pertinence and the network information load is large in the related technology, the system processing capability is enhanced, and the system performance is improved.
- the home gateway may periodically collect user information from the user terminals of the subordinates, and report the collected user information to the user management system. In the implementation process, if the user terminal detects that the user information is updated, the latest user information is reported to the home gateway in real time. This method improves the accuracy of the system.
- the user management system may update the corresponding content stored locally according to the user information reported by the home gateway.
- This method further improves the effectiveness of the system.
- the user management system updates the locally stored corresponding content according to the user information reported by the home gateway, and the user management system classifies the locally stored user information.
- This method can improve the processing efficiency of the system.
- the home gateway pushes the push information to the user terminal corresponding to the user information according to the received command from the information push system. This method can improve the processing power and performance of the home gateway.
- the user management system may locally search for current user information matching the category according to the category of the push information, and send the address of the home gateway to which the user terminal corresponding to the user information belongs to the information push. system.
- the user information includes at least one of the following: a domain name system (DNS) information of the user, a user's occupation, a user's online time, a user's online address, and a user's interest.
- DNS domain name system
- the method is simple and practical, and has high operability.
- the embodiment of the present invention further provides a push network element for information.
- the push network element 20 of the information includes: an obtaining module 22, configured to be based on a category of push information stored in the push network element. Obtaining the current user information that matches the category from the user management system, wherein the user information is dynamically acquired by the user management system; the pushing module 24 is coupled to the obtaining module 22, and is configured to instruct the home gateway to correspond to the user information.
- the user terminal pushes the above push information.
- FIG. 3 is a structural block diagram of a push system for information according to an embodiment of the present invention. As shown in FIG.
- the system includes a home gateway 32, a user management system 34, and a push network element 20 of the above information.
- the home gateway 32 includes: The collecting module 322 is configured to periodically collect user information from the user terminals of the home gateway 32; the reporting module 324 is coupled to the collecting module 322. The user information is set to be reported to the user management system 34; the execution module 326 is coupled to the push module 24, and configured to push the above to the user terminal corresponding to the user information according to the received command from the push network element 20 of the information.
- Push information. 4 is a structural block diagram of a push system for information according to a preferred embodiment of the present invention. As shown in FIG.
- the user management system 34 includes: a lookup module 342 configured to be based on the type of push information of the push network element 20 from the information. The current user information matching the category is locally searched; the sending module 344 is configured to send the address of the home gateway 32 to which the user terminal corresponding to the user information belongs to the push network element 20 of the information.
- a lookup module 342 configured to be based on the type of push information of the push network element 20 from the information. The current user information matching the category is locally searched; the sending module 344 is configured to send the address of the home gateway 32 to which the user terminal corresponding to the user information belongs to the push network element 20 of the information.
- a user personality information collection and reporting module and a user personality information push module are embedded in the home gateway, and a user personality information management system and an information push system are set up at the operator office, wherein the user's personality information
- DNS domain name system
- the method for pushing information in the embodiment includes the following steps: Step 1: The home gateway records access to customer personality information such as a Uniform Resource Locator (URL) and an online time; Step 2, Family The gateway timely reports the user personality information to the user personality information management system; Step 3: The user personality information management system updates and classifies the personality information; Step 4 : Each information publishing institution registers some push information in the information push system, for example, For example, an advertisement or the like, and a keyword for the personality information corresponding to the information release is given; Step 5: The information push system pushes the corresponding push information to the user terminal according to the keyword classification of the personality information.
- Step 1 The home gateway records access to customer personality information such as a Uniform Resource Locator (URL) and an online time
- Step 2 Family The gateway timely reports the user personality information to the user personality information management system
- Step 3 The user personality information management system updates and classifies the personality information
- Step 4 Each information publishing institution registers some push information in the information push system, for example, For example, an advertisement or the like, and
- the above method allows the user to obtain information meaningful to himself and is not disturbed by many irrelevant information; for public organizations (for example, enterprises), it is not necessary to publish or push information. In this way, information can be distributed to specific user groups, which improves the relevance of information push.
- the method is further elaborated from four aspects: system architecture, home gateway software architecture, user personality information reporting and user personality information retrieval.
- FIG. 5 is a schematic structural diagram of a push system for information according to Embodiment 2 of the present invention.
- a home gateway information push system based on user personality information may include the following Part:
- the home gateway as the terminal of the information push system, is used for information collection, reporting and final push;
- the user personality information management system as a personalized information management system, for the aggregation, update, classification of user personalized information, Search and trigger information push and other functions;
- information push system used for active retrieval of information, active information push and triggered by the user's personalized information management system for information push.
- FIG. 6 is a schematic diagram of a software architecture of a home gateway according to Embodiment 2 of the present invention. As shown in FIG. 6, in order to obtain user personality information and perform information push, an existing home gateway software architecture is added. Two modules: the User Information Collect & Inform and the Information Publish.
- the user profile information reporting flowchart 7 is a schematic flowchart of the user personality information reporting according to the second embodiment of the present invention. As shown in FIG. 7, the process is as follows: Step S702: The home gateway is responsible for collecting and analyzing user personality information; S704, the home gateway reports the user personality information to the user personality information management system. Step S706, the user personality information management system updates the user personality information, and classifies the information. Step S708, the personality information management system determines the user personality information. Whether to trigger information push; Step S710, if necessary, triggering the information push operation; Step S712, the information push system pushes the information to the corresponding home gateway.
- Step S802 The information push system to the user personality information management system is based on the key Retrieving user personality information by the word;
- Step S804 the user personality information management system retrieves related information stored locally, for example, information such as access URL, user online time, and home gateway address;
- step S806 the user personality information management system retrieves the user personality The information is sent to the information pushing system.
- Step S808 The information pushing system determines which information is pushed to the home gateway according to the matching degree between the user personality information and the publishing information.
- Step S810 The information pushing system pushes the pre-registered publishing information to the home gateway.
- the home gateway information pushing method based on the user personality information provided by the embodiment can effectively improve the hit rate of the information (that is, the push information stored by the network side network element) compared with the prior art.
- the embodiment of the present invention provides a home gateway information push method based on user personality information, which can overcome the disadvantages of low information hit rate and more information interference to users in the prior art. Improve the information push hit rate and reduce the information interference to users.
- the above modules or steps of the present invention can be implemented by a general-purpose computing device, which can be concentrated on a single computing device or distributed over a network composed of multiple computing devices.
- the invention is not limited to any specific combination of hardware and software.
- the above is only the preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes can be made to the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention.
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Abstract
Disclosed in the present invention are an information pushing method, network element and system, and the method comprises the following steps: the information pushing system obtains, according to the type of the pushed information stored in it, current user information matched with the type from a user management system, wherein the user information is obtained dynamically by the user management system; the information pushing system indicates a home gateway to push the pushed information to the user terminal corresponding to the user information. With the present invention, the processing ability of the system is enhanced, and the effectiveness and performance of the system are improved.
Description
信息的推送方法及网元、 *** 技术领域 本发明涉及通信领域, 具体而言, 涉及一种信息的推送方法及网元、 ***。 背景技术 所谓信息推送, 是通过一定的技术标准或协议, 在互联网上通过定期传送用户需 要的信息来减少信息过载的一项新技术, 即,信息推送技术通过自动传送信息给用户, 来减少用于网络上搜索的时间。 它根据用户的兴趣来搜索、 过滤信息, 并将其定期推 给用户, 帮助用户高效率地发掘有价值的信息。 从技术而言, 信息推送是一项以数据 挖掘、 自然语言处理以及互联网等多门技术为基础的综合性研究方向。 其中, 将合适 的信息推送给合适的人, 是一项极具挑战的工作,这个过程需要对信息作充分的分析, 并对人的兴趣、 行为做细致的刻画, 并对两者进行有效地匹配。 家庭网关, 是家庭内部的网络化信息设备与智能宽带接入网之间的智能化网关, 它是一种简单的、 智能的、 标准化的和灵活的整个家庭网络接口单元, 可以从不同的 外部网络接收通讯信号, 通过家庭网络传递信号给某个智能设备。 通常, 家庭网关提 供的业务有数据转发、 语音通信和家庭设备连接等。 其中, 家庭网关最大和最多的应 用是在家庭内部多个 PC 同时共享一个宽带网络接入, 即, 多个人可以同时进行网络 操作, 不需要等待其他人完成操作。 例如, 家中的小孩可以接入 WEB来学习学校的 课程, 同时另外一个家庭成员可以同时进行网上购物。 随着家庭网关的大规模部署, 很多家庭都使用家庭网关作为与外界进行信息交流 的工具。 由于家庭网关数量众多, 以及在家庭网络中的核心作用, 很多研究者和机构 都尝试利用家庭网关来进行信息推送。 在相关技术中, 涉及家庭网关的信息推送的方案, 主要有两类: (1 ) 利用运营商 网络对所有家庭网关用户进行信息推送, 主要技术手段有扩展 TR069协议和 WEB重 定向等; (2) 基于家庭网关业务的开户信息, 利用网络对家庭网关用户进行定向信息 推送, 例如, 向学生推送考试培训信息。 但是, 经过研究分析, 这两种技术都有一定的缺陷和不足, 具体分析如下:
第一类技术是向所有家庭网关用户推送相同的信息, 对于用户而言, 这些信息未 必是用户所关注的, 对用户造成了信息干扰, 即, 对信息推送者而言, 降低了信息推 送的命中率, 对整个网络而言, 则增加了网络信息负载。 第二类技术是根据家庭网关开户信息进行定向信息推送, 而家庭网关开户信息相 对固定, 不能够及时动态地反映用户的个性信息, 依照这些信息进行信息推送, 所以, 命中率仍然比较低。 可见, 在相关技术中, 信息推送缺乏针对性、 命中率低, 容易对用户造成信息干 扰, 同时网络信息的负载也较大。 发明内容 本发明的主要目的在于提供一种信息的推送方案, 以至少解决上述相关技术中信 息推送命中率较低、 缺乏针对性且网络信息负载较大的问题。 为了实现上述目的, 根据本发明的一个方面, 提供了一种信息的推送方法。 根据本发明的一种信息的推送方法, 包括以下步骤: 信息推送***根据存入其推 送信息的类别从用户管理***中获取与该类别匹配的当前的用户信息, 其中, 该用户 信息为用户管理***动态获取的; 信息推送***指示家庭网关向与该用户信息对应的 用户终端推送上述推送信息。 优选地, 信息推送***根据存入其推送信息的类别从用户管理***中获取与该类 别匹配的当前的用户信息之前, 该方法还包括: 家庭网关周期性地从其下属的用户终 端中收集用户信息, 并将收集的用户信息上报至用户管理***。 优选地, 将收集的用户信息上报至用户管理***之后, 该方法还包括: 用户管理 ***根据家庭网关上报的用户信息对本地存储的相应内容进行更新。 优选地, 用户管理***根据家庭网关上报的用户信息对本地存储的相应内容进行 更新包括: 用户管理***对本地存储的用户信息进行分类。 优选地, 信息推送***指示家庭网关向与该用户信息对应的用户终端推送上述推 送信息之后, 该方法还包括: 家庭网关根据接收到的来自信息推送***的命令向与该 用户信息对应的用户终端推送上述推送信息。
优选地, 信息推送***根据存入其推送信息的类别从用户管理***中获取与该类 别匹配的当前的用户信息包括: 用户管理***根据推送信息的类别在本地查找与该类 别匹配的当前的用户信息, 并将与该用户信息对应的用户终端所属的家庭网关的地址 发送至信息推送***。 优选地, 上述用户信息包括以下至少之一: 用户的域名***信息、 用户的职业、 用户的上网时间、 用户的上网地址、 用户的兴趣爱好。 为了实现上述目的, 根据本发明的另一方面, 还提供了一种信息的推送网元。 根据本发明的一种信息的推送网元, 包括: 获取模块, 设置为根据存入推送网元 的推送信息的类别从用户管理***中获取与该类别匹配的当前的用户信息, 其中, 该 用户信息为用户管理***动态获取的; 推送模块, 设置为指示家庭网关向与该用户信 息对应的用户终端推送上述推送信息。 为了实现上述目的, 根据本发明的再一方面, 还提供了一种信息的推送***。 根据本发明的一种信息的推送***, 包括家庭网关、 用户管理***和上述的推送 网元, 其中, 家庭网关包括: 收集模块, 设置为周期性地从家庭网关下属的用户终端 中收集用户信息; 上报模块, 设置为将收集的用户信息上报至用户管理***; 执行模 块, 设置为根据接收到的来自推送网元的命令向与用户信息对应的用户终端推送上述 推送信息。 优选地, 用户管理***包括: 查找模块, 设置为根据来自推送网元的推送信息的 类别在本地查找与该类别匹配的当前的用户信息; 发送模块, 设置为将与该用户信息 对应的用户终端所属的家庭网关的地址发送至上述推送网元。 通过本发明, 采用根据存入信息推送***的推送信息的类别从用户管理***中获 取与该类别匹配的当前的用户信息, 并指示家庭网关向与该用户信息对应的用户终端 推送上述推送信息的方式, 解决了相关技术中信息推送命中率较低、 缺乏针对性且网 络信息负载较大的问题, 增强了***的处理能力, 提高了***有效性和性能。 附图说明 此处所说明的附图用来提供对本发明的进一步理解, 构成本申请的一部分, 本发 明的示意性实施例及其说明用于解释本发明, 并不构成对本发明的不当限定。 在附图 中:
图 1是根据本发明实施例的信息的推送方法的流程图; 图 2是根据本发明实施例的信息的推送网元的结构框图; 图 3是根据本发明实施例的信息的推送***的结构框图; 图 4是根据本发明优选实施例的信息的推送***的结构框图; 图 5是根据本发明实施例二的信息的推送***的架构示意图; 图 6是根据本发明实施例二的家庭网关的软件架构示意图; 图 7是根据本发明实施例二的用户个性信息上报的流程示意图; 图 8是根据本发明实施例二的用户个性信息检索的流程示意图。 具体实施方式 下文中将参考附图并结合实施例来详细说明本发明。 需要说明的是, 在不冲突的 情况下, 本申请中的实施例及实施例中的特征可以相互组合。 根据本发明实施例, 提供了一种信息的推送方法。 图 1是根据本发明实施例的信 息的推送方法的流程图, 如图 1所示, 该方法包括以下步骤: 步骤 S102, 信息推送***根据存入其推送信息 (即, 发布信息) 的类别从用户管 理***中获取与该类别匹配的当前的用户信息, 其中, 该用户信息为用户管理***动 态获取的; 步骤 S104,信息推送***指示家庭网关向与该用户信息对应的用户终端推送上述 推送信息。 通过上述步骤, 采用根据存入信息推送***的推送信息的类别从用户管理***中 获取与该类别匹配的当前的用户信息, 并指示家庭网关向与该用户信息对应的用户终 端推送上述推送信息的方式, 解决了相关技术中信息推送命中率较低、 缺乏针对性且 网络信息负载较大的问题, 增强了***的处理能力, 提高了***性能。 优选地,在步骤 S102之前,家庭网关可以周期性地从其下属的用户终端中收集用 户信息, 并将收集的用户信息上报至用户管理***。 在实施过程中, 也可以是若用户 终端检测到其用户信息更新后, 就实时地向所述家庭网关上报最新的用户信息。 该方 法提高了***的准确性。
优选地, 将收集的用户信息上报至用户管理***之后, 用户管理***可以根据家 庭网关上报的用户信息对本地存储的相应内容进行更新。 该方法进一步提高***的有 效性。 优选地, 用户管理***根据家庭网关上报的用户信息对本地存储的相应内容进行 更新包括: 用户管理***对本地存储的用户信息进行分类。 该方法可以提高***的处 理效率。 优选地,在步骤 S104之后,家庭网关根据接收到的来自信息推送***的命令向与 用户信息对应的用户终端推送上述推送信息。 该方法可以提高家庭网关的处理能力和 性能。 优选地,在步骤 S102中,用户管理***可以根据推送信息的类别在本地查找与该 类别匹配的当前的用户信息, 并将与该用户信息对应的用户终端所属的家庭网关的地 址发送至信息推送***。 该方法可以提高***的处理能力和效率。 优选地,上述用户信息包括以下至少之一:用户的域名*** (Domain Name System, 简称为 DNS)信息、 用户的职业、 用户的上网时间、 用户的上网地址、 用户的兴趣爱 好。 该方法简单实用、 可操作性强。 对应于上述方法, 本发明实施例还提供了一种信息的推送网元。 图 2是根据本发 明实施例的信息的推送网元的结构框图, 如图 2所示, 该信息的推送网元 20包括: 获 取模块 22, 设置为根据存入推送网元的推送信息的类别从用户管理***中获取与该类 别匹配的当前的用户信息, 其中, 该用户信息为用户管理***动态获取的; 推送模块 24, 耦合至获取模块 22, 设置为指示家庭网关向与该用户信息对应的用户终端推送上 述推送信息。 通过上述信息的推送网元 20, 采用获取模块 22根据存入信息推送***的推送信 息的类别从用户管理***中获取与该类别匹配的当前的用户信息,推送模块 24指示家 庭网关向与该用户信息对应的用户终端推送上述推送信息的方式, 解决了相关技术中 信息推送命中率较低、 缺乏针对性且网络信息负载较大的问题, 增强了***的处理能 力, 提高了***有效性和性能。 根据本发明实施例, 还提供了一种信息的推送***。 图 3是根据本发明实施例的 信息的推送***的结构框图, 如图 3所示, 该***包括家庭网关 32、用户管理*** 34 和上述信息的推送网元 20, 其中, 家庭网关 32包括: 收集模块 322, 设置为周期性地 从家庭网关 32下属的用户终端中收集用户信息; 上报模块 324,耦合至收集模块 322,
设置为将收集的用户信息上报至用户管理*** 34;执行模块 326,耦合至推送模块 24, 设置为根据接收到的来自信息的推送网元 20 的命令向与该用户信息对应的用户终端 推送上述推送信息。 图 4是根据本发明优选实施例的信息的推送***的结构框图, 如图 4所示, 用户 管理*** 34包括: 查找模块 342, 设置为根据来自信息的推送网元 20的推送信息的 类别在本地查找与该类别匹配的当前的用户信息; 发送模块 344, 设置为将与该用户 信息对应的用户终端所属的家庭网关 32的地址发送至信息的推送网元 20。 下面结合优选实施例和附图对上述实施例的实现过程进行详细说明。 实施例一 本实施例提供了一种信息的推送方法, 是基于用户个性信息来进行信息推送的, 以实现提高信息推送的命中率的目的。 在本实施例的信息推送***中, 在家庭网关内部嵌入用户个性信息收集上报模块 和用户个性信息推送模块,在运营商局端架设用户个性信息管理***和信息推送***, 其中, 用户的个性信息以域名*** (Domain Name System, 简称为 DNS)信息、 用户 职业、 上网时间和地址等为主。 在实施过程中, 本实施例中的信息的推送方法包括以下步骤: 步骤 1, 家庭网关记录访问通用资源*** (Uniform Resource Locator, 简称为 URL) 和上网时间等客户个性信息; 步骤 2, 家庭网关及时将这些用户个性信息上报用户个性信息管理***; 步骤 3, 用户个性信息管理***对这些个性信息进行更新和分类; 步骤 4, 各个信息发布机构在信息推送***中登记一些推送信息, 例如, 如广告 等, 并给出该信息发布所对应的个性信息的关键字; 步骤 5, 信息推送***根据个性信息的关键字分类向用户终端推送对应的推送信 息。 可见, 对用户而言, 上述方法可以让用户获取到对自己有意义的信息, 并不受很 多无关信息的打扰; 对公众机构 (例如, 企业) 而言, 发布或者推送信息时, 不必广 而告之, 可以针对特定的用户群体进行信息发布, 这样提高了信息推送的针对性。
实施例二 下面从***架构、 家庭网关软件构架、 用户个性信息上报和用户个性信息检索等 四个方面来进一步阐述该方法。 TECHNICAL FIELD The present invention relates to the field of communications, and in particular to a method for pushing information, a network element, and a system. BACKGROUND OF THE INVENTION Information push is a new technology for reducing information overload on the Internet by periodically transmitting information required by users through certain technical standards or protocols. That is, information push technology reduces information by automatically transmitting information to users. The time of searching on the web. It searches and filters information based on user interests and pushes it to users on a regular basis to help users efficiently discover valuable information. In terms of technology, information push is a comprehensive research direction based on multiple technologies such as data mining, natural language processing, and the Internet. Among them, it is a very challenging task to push the right information to the right people. This process requires a thorough analysis of the information, and meticulously portrays people's interests and behaviors, and effectively both. match. The home gateway is an intelligent gateway between the home networked information equipment and the intelligent broadband access network. It is a simple, intelligent, standardized and flexible whole home network interface unit that can be accessed from different external sources. The network receives communication signals and transmits signals to a smart device through the home network. Generally, the services provided by the home gateway include data forwarding, voice communication, and home device connection. Among them, the largest and most popular application of the home gateway is that multiple PCs share a broadband network access at the same time in the home, that is, multiple people can perform network operations at the same time without waiting for others to complete the operation. For example, a child at home can access the WEB to learn a school course, while another family member can shop online at the same time. With the large-scale deployment of home gateways, many homes use home gateways as a tool for communicating with the outside world. Due to the large number of home gateways and the central role in the home network, many researchers and organizations have tried to use the home gateway for information push. In the related art, there are two main types of information push schemes involving the home gateway: (1) using the operator network to push information to all home gateway users, and the main technical means are extended TR069 protocol and WEB redirection; Based on the account opening information of the home gateway service, the home gateway user is used to perform targeted information push, for example, to push test training information to the student. However, after research and analysis, these two technologies have certain defects and shortcomings. The specific analysis is as follows: The first type of technology is to push the same information to all home gateway users. For the user, the information is not necessarily the user's concern, causing information interference to the user, that is, for the information pusher, the information push is reduced. The hit rate, for the entire network, increases the network information load. The second type of technology is to push the information according to the home gateway account opening information, and the home gateway account opening information is relatively fixed, and the user's personality information cannot be dynamically reflected in time, and the information is pushed according to the information, so the hit rate is still relatively low. It can be seen that in the related art, the information push lacks pertinence, the hit rate is low, and it is easy to cause information interference to the user, and the load of the network information is also large. SUMMARY OF THE INVENTION A main object of the present invention is to provide a push scheme for information to solve at least the problem of low information hit rate, lack of pertinence, and large network information load in the related art. In order to achieve the above object, according to an aspect of the present invention, a method of pushing information is provided. A method for pushing information according to the present invention includes the following steps: The information push system acquires current user information matching the category from the user management system according to the category of the push information stored therein, wherein the user information is user management The information push system instructs the home gateway to push the push information to the user terminal corresponding to the user information. Preferably, before the information pushing system acquires the current user information matching the category from the user management system according to the category of the push information, the method further includes: the home gateway periodically collecting the user from the user terminal of the subordinate Information, and the collected user information is reported to the user management system. Preferably, after the collected user information is reported to the user management system, the method further includes: the user management system updates the locally stored corresponding content according to the user information reported by the home gateway. Preferably, the user management system updates the locally stored corresponding content according to the user information reported by the home gateway, and the user management system classifies the locally stored user information. Preferably, after the information push system instructs the home gateway to push the push information to the user terminal corresponding to the user information, the method further includes: the home gateway according to the received command from the information push system to the user terminal corresponding to the user information Push the above push information. Preferably, the information pushing system acquires current user information that matches the category from the user management system according to the category of the push information stored therein: the user management system locally searches for the current user that matches the category according to the category of the push information. The information is sent to the information push system by the address of the home gateway to which the user terminal corresponding to the user information belongs. Preferably, the user information includes at least one of the following: a domain name system information of the user, a career of the user, an online time of the user, an online address of the user, and an interest of the user. In order to achieve the above object, according to another aspect of the present invention, a push network element of information is also provided. According to the present invention, a push network element for information includes: an obtaining module, configured to acquire current user information matching the category from a user management system according to a category of push information stored in the push network element, wherein the user The information is dynamically acquired by the user management system; and the pushing module is configured to instruct the home gateway to push the push information to the user terminal corresponding to the user information. In order to achieve the above object, according to still another aspect of the present invention, a push system for information is also provided. A push system for information according to the present invention includes a home gateway, a user management system, and the above-mentioned push network element, wherein the home gateway includes: a collection module, configured to periodically collect user information from a user terminal subordinate to the home gateway The reporting module is configured to report the collected user information to the user management system; and the executing module is configured to push the pushing information to the user terminal corresponding to the user information according to the received command from the pushing network element. Preferably, the user management system comprises: a searching module, configured to locally search for current user information matching the category according to a category of push information from the push network element; and a sending module configured to: the user terminal corresponding to the user information The address of the home gateway to which it belongs is sent to the above-mentioned push network element. According to the present invention, the current user information matching the category is acquired from the user management system according to the category of the push information stored in the information push system, and the home gateway is instructed to push the push information to the user terminal corresponding to the user information. The method solves the problems of low information hit rate, lack of pertinence and large network information load in related technologies, enhances the processing capability of the system, and improves system effectiveness and performance. BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are set to illustrate,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, In the drawing: 1 is a flowchart of a method for pushing information according to an embodiment of the present invention; FIG. 2 is a structural block diagram of a push network element for information according to an embodiment of the present invention; FIG. 3 is a structure of a push system for information according to an embodiment of the present invention; Figure 4 is a block diagram showing the structure of a push system for information according to a preferred embodiment of the present invention; Figure 5 is a block diagram of a push system for information according to a second embodiment of the present invention; Figure 6 is a schematic diagram of a home gateway according to a second embodiment of the present invention; FIG. 7 is a schematic flowchart of user personality information reporting according to Embodiment 2 of the present invention; FIG. 8 is a schematic flowchart of user personality information retrieval according to Embodiment 2 of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. It should be noted that the embodiments in the present application and the features in the embodiments may be combined with each other without conflict. According to an embodiment of the present invention, a method of pushing information is provided. 1 is a flowchart of a method for pushing information according to an embodiment of the present invention. As shown in FIG. 1, the method includes the following steps: Step S102: An information pushing system is based on a category in which push information (ie, publishing information) is stored. The user management system obtains the current user information that matches the category, wherein the user information is dynamically acquired by the user management system. Step S104: The information pushing system instructs the home gateway to push the push information to the user terminal corresponding to the user information. . Through the above steps, the current user information matching the category is obtained from the user management system according to the category of the push information stored in the information push system, and the home gateway is instructed to push the push information to the user terminal corresponding to the user information. The method solves the problem that the information push hit rate is low, the lack of pertinence and the network information load is large in the related technology, the system processing capability is enhanced, and the system performance is improved. Preferably, before step S102, the home gateway may periodically collect user information from the user terminals of the subordinates, and report the collected user information to the user management system. In the implementation process, if the user terminal detects that the user information is updated, the latest user information is reported to the home gateway in real time. This method improves the accuracy of the system. Preferably, after the collected user information is reported to the user management system, the user management system may update the corresponding content stored locally according to the user information reported by the home gateway. This method further improves the effectiveness of the system. Preferably, the user management system updates the locally stored corresponding content according to the user information reported by the home gateway, and the user management system classifies the locally stored user information. This method can improve the processing efficiency of the system. Preferably, after step S104, the home gateway pushes the push information to the user terminal corresponding to the user information according to the received command from the information push system. This method can improve the processing power and performance of the home gateway. Preferably, in step S102, the user management system may locally search for current user information matching the category according to the category of the push information, and send the address of the home gateway to which the user terminal corresponding to the user information belongs to the information push. system. This method can improve the processing power and efficiency of the system. Preferably, the user information includes at least one of the following: a domain name system (DNS) information of the user, a user's occupation, a user's online time, a user's online address, and a user's interest. The method is simple and practical, and has high operability. Corresponding to the foregoing method, the embodiment of the present invention further provides a push network element for information. 2 is a structural block diagram of a push network element of information according to an embodiment of the present invention. As shown in FIG. 2, the push network element 20 of the information includes: an obtaining module 22, configured to be based on a category of push information stored in the push network element. Obtaining the current user information that matches the category from the user management system, wherein the user information is dynamically acquired by the user management system; the pushing module 24 is coupled to the obtaining module 22, and is configured to instruct the home gateway to correspond to the user information. The user terminal pushes the above push information. Through the push network element 20 of the above information, the acquisition module 22 acquires the current user information matching the category from the user management system according to the category of the push information of the deposit information push system, and the push module 24 instructs the home gateway to contact the user. The manner in which the user terminal corresponding to the information pushes the above-mentioned push information solves the problem that the information push hit rate is low, the lack of pertinence, and the network information load is large in the related art, the system processing capability is enhanced, and the system effectiveness and performance are improved. . According to an embodiment of the present invention, a push system for information is also provided. FIG. 3 is a structural block diagram of a push system for information according to an embodiment of the present invention. As shown in FIG. 3, the system includes a home gateway 32, a user management system 34, and a push network element 20 of the above information. The home gateway 32 includes: The collecting module 322 is configured to periodically collect user information from the user terminals of the home gateway 32; the reporting module 324 is coupled to the collecting module 322. The user information is set to be reported to the user management system 34; the execution module 326 is coupled to the push module 24, and configured to push the above to the user terminal corresponding to the user information according to the received command from the push network element 20 of the information. Push information. 4 is a structural block diagram of a push system for information according to a preferred embodiment of the present invention. As shown in FIG. 4, the user management system 34 includes: a lookup module 342 configured to be based on the type of push information of the push network element 20 from the information. The current user information matching the category is locally searched; the sending module 344 is configured to send the address of the home gateway 32 to which the user terminal corresponding to the user information belongs to the push network element 20 of the information. The implementation process of the above embodiment will be described in detail below in conjunction with the preferred embodiments and the accompanying drawings. Embodiment 1 This embodiment provides a method for pushing information, which is based on user personality information to perform information push, so as to achieve the purpose of improving the hit rate of information push. In the information push system of the embodiment, a user personality information collection and reporting module and a user personality information push module are embedded in the home gateway, and a user personality information management system and an information push system are set up at the operator office, wherein the user's personality information The domain name system (DNS) information, user occupation, Internet time and address are the main ones. In the implementation process, the method for pushing information in the embodiment includes the following steps: Step 1: The home gateway records access to customer personality information such as a Uniform Resource Locator (URL) and an online time; Step 2, Family The gateway timely reports the user personality information to the user personality information management system; Step 3: The user personality information management system updates and classifies the personality information; Step 4 : Each information publishing institution registers some push information in the information push system, for example, For example, an advertisement or the like, and a keyword for the personality information corresponding to the information release is given; Step 5: The information push system pushes the corresponding push information to the user terminal according to the keyword classification of the personality information. It can be seen that for the user, the above method allows the user to obtain information meaningful to himself and is not disturbed by many irrelevant information; for public organizations (for example, enterprises), it is not necessary to publish or push information. In this way, information can be distributed to specific user groups, which improves the relevance of information push. In the second embodiment, the method is further elaborated from four aspects: system architecture, home gateway software architecture, user personality information reporting and user personality information retrieval.
( 1 ) ***架构 图 5是根据本发明实施例二的信息的推送***的架构示意图, 如图 5所示, 就整 个***而言, 基于用户个性信息的家庭网关信息推送***可以包括以下几个部分: 家庭网关, 作为信息推送***的终端, 用于承担着信息收集、 上报和最终推送等 工作; 用户个性信息管理***, 作为个性信息管理***, 用于用户个性信息的汇总、 更 新、 分类、 检索和触发信息推送等功能; 信息推送***, 用于主动检索信息、 主动信息推送和被用户个性信息管理***触 发进行信息推送等。 (1) System Architecture FIG. 5 is a schematic structural diagram of a push system for information according to Embodiment 2 of the present invention. As shown in FIG. 5, for the entire system, a home gateway information push system based on user personality information may include the following Part: The home gateway, as the terminal of the information push system, is used for information collection, reporting and final push; the user personality information management system, as a personalized information management system, for the aggregation, update, classification of user personalized information, Search and trigger information push and other functions; information push system, used for active retrieval of information, active information push and triggered by the user's personalized information management system for information push.
(2) 家庭网关软件架构 图 6是根据本发明实施例二的家庭网关的软件架构示意图, 如图 6所示, 为了获 取用户个性信息和进行信息推送, 在现有的家庭网关软件架构中增加了两个模块: 用 户信息收集和上报模块 (Personal Information Collect & Inform ) 和信息推送模块 ( Information Publish)。 (2) Home Gateway Software Architecture FIG. 6 is a schematic diagram of a software architecture of a home gateway according to Embodiment 2 of the present invention. As shown in FIG. 6, in order to obtain user personality information and perform information push, an existing home gateway software architecture is added. Two modules: the User Information Collect & Inform and the Information Publish.
(3 ) 用户个性信息上报流程 图 7是根据本发明实施例二的用户个性信息上报的流程示意图, 如图 7所示, 该 流程如下: 步骤 S702, 家庭网关负责收集和分析用户个性信息; 步骤 S704, 家庭网关将用户个性信息上报至用户个性信息管理***; 步骤 S706, 用户个性信息管理***对用户个性信息进行更新, 并对该信息进行分 类; 步骤 S708, 个性信息管理***根据用户个性信息决定是否触发信息推送;
步骤 S710, 如果有必要, 触发信息推送工作; 步骤 S712, 信息推送***将信息推送给对应的家庭网关。 (4) 用户个性信息检索流程 图 8是根据本发明实施例二的用户个性信息检索的流程示意图, 如图 8所示, 该 流程如下: 步骤 S802, 信息推送***到用户个性信息管理***根据关键字检索用户个性信 息; 步骤 S804, 用户个性信息管理***检索本地存储的相关信息, 例如, 访问 URL、 用户上网时间和家庭网关地址等信息; 步骤 S806, 用户个性信息管理***将检索到的用户个性信息发送到信息推送系 统; 步骤 S808, 信息推送***根据用户个性信息和发布信息的匹配程度, 决定向家庭 网关推送哪些信息; 步骤 S810, 信息推送***向家庭网关推送事先登记好的发布信息。 可见, 本实施例提供的基于用户个性信息的家庭网关信息推送方法, 与现有技术 相比, 可以有效地提高信息 (即, 网络侧网元存储的推送信息) 推送的命中率。 综上所述,本发明实施例提供了一种基于用户个性信息的家庭网关信息推送方法, 为了克服现有技术中的信息推送命中率较低和对用户造成较多信息干扰等缺点, 可以 较好地提高信息推送命中率和减少对用户的信息干扰。 显然, 本领域的技术人员应该明白, 上述的本发明的各模块或各步骤可以用通用 的计算装置来实现, 它们可以集中在单个的计算装置上, 或者分布在多个计算装置所 组成的网络上, 可选地, 它们可以用计算装置可执行的程序代码来实现, 从而可以将 它们存储在存储装置中由计算装置来执行,或者将它们分别制作成各个集成电路模块, 或者将它们中的多个模块或步骤制作成单个集成电路模块来实现。 这样, 本发明不限 制于任何特定的硬件和软件结合。
以上所述仅为本发明的优选实施例而已, 并不用于限制本发明, 对于本领域的技 术人员来说, 本发明可以有各种更改和变化。 凡在本发明的精神和原则之内, 所作的 任何修改、 等同替换、 改进等, 均应包含在本发明的保护范围之内。
(3) The user profile information reporting flowchart 7 is a schematic flowchart of the user personality information reporting according to the second embodiment of the present invention. As shown in FIG. 7, the process is as follows: Step S702: The home gateway is responsible for collecting and analyzing user personality information; S704, the home gateway reports the user personality information to the user personality information management system. Step S706, the user personality information management system updates the user personality information, and classifies the information. Step S708, the personality information management system determines the user personality information. Whether to trigger information push; Step S710, if necessary, triggering the information push operation; Step S712, the information push system pushes the information to the corresponding home gateway. (4) User Personality Information Retrieval Flowchart 8 is a flow chart of user personality information retrieval according to the second embodiment of the present invention. As shown in FIG. 8, the flow is as follows: Step S802: The information push system to the user personality information management system is based on the key Retrieving user personality information by the word; Step S804, the user personality information management system retrieves related information stored locally, for example, information such as access URL, user online time, and home gateway address; step S806, the user personality information management system retrieves the user personality The information is sent to the information pushing system. Step S808: The information pushing system determines which information is pushed to the home gateway according to the matching degree between the user personality information and the publishing information. Step S810: The information pushing system pushes the pre-registered publishing information to the home gateway. It can be seen that the home gateway information pushing method based on the user personality information provided by the embodiment can effectively improve the hit rate of the information (that is, the push information stored by the network side network element) compared with the prior art. In summary, the embodiment of the present invention provides a home gateway information push method based on user personality information, which can overcome the disadvantages of low information hit rate and more information interference to users in the prior art. Improve the information push hit rate and reduce the information interference to users. Obviously, those skilled in the art should understand that the above modules or steps of the present invention can be implemented by a general-purpose computing device, which can be concentrated on a single computing device or distributed over a network composed of multiple computing devices. Alternatively, they may be implemented by program code executable by the computing device so that they may be stored in the storage device by the computing device, or they may be separately fabricated into individual integrated circuit modules, or Multiple modules or steps are made into a single integrated circuit module. Thus, the invention is not limited to any specific combination of hardware and software. The above is only the preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes can be made to the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention.
Claims
1. 一种信息的推送方法, 包括以下步骤: 1. A method of pushing information, including the following steps:
信息推送***根据存入其推送信息的类别从用户管理***中获取与该类别 匹配的当前的用户信息,其中,所述用户信息为所述用户管理***动态获取的; 所述信息推送***指示家庭网关向与所述用户信息对应的用户终端推送所 述推送信息。 The information push system acquires current user information matching the category from the user management system according to the category of the push information stored therein, wherein the user information is dynamically acquired by the user management system; the information push system indicates the family The gateway pushes the push information to the user terminal corresponding to the user information.
2. 根据权利要求 1所述的方法, 其中, 所述信息推送***根据存入其推送信息的 类别从所述用户管理***中获取与该类别匹配的当前的所述用户信息之前, 还 包括: The method according to claim 1, wherein the information pushing system obtains the current user information that matches the category from the user management system according to the category of the push information, and further includes:
所述家庭网关周期性地从其下属的用户终端中收集所述用户信息, 并将收 集的所述用户信息上报至所述用户管理***。 The home gateway periodically collects the user information from the user terminals of the subordinates, and reports the collected user information to the user management system.
3. 根据权利要求 2所述的方法, 其中, 将收集的所述用户信息上报至所述用户管 理***之后, 所述方法还包括: The method according to claim 2, wherein, after the collected user information is reported to the user management system, the method further includes:
所述用户管理***根据所述家庭网关上报的所述用户信息对本地存储的相 应内容进行更新。 The user management system updates the corresponding content stored locally according to the user information reported by the home gateway.
4. 根据权利要求 3所述的方法, 其中, 所述用户管理***根据所述家庭网关上报 的所述用户信息对本地存储的相应内容进行更新包括: The method according to claim 3, wherein the updating, by the user management system, the locally stored corresponding content according to the user information reported by the home gateway comprises:
所述用户管理***对本地存储的所述用户信息进行分类。 The user management system classifies the locally stored user information.
5. 根据权利要求 1所述的方法, 其中, 所述信息推送***指示所述家庭网关向与 所述用户信息对应的用户终端推送所述推送信息之后, 所述方法还包括: The method according to claim 1, wherein, after the information push system instructs the home gateway to push the push information to the user terminal corresponding to the user information, the method further includes:
所述家庭网关根据接收到的来自所述信息推送***的命令向与所述用户信 息对应的用户终端推送所述推送信息。 The home gateway pushes the push information to a user terminal corresponding to the user information according to the received command from the information push system.
6. 根据权利要求 1所述的方法, 其中, 所述信息推送***根据存入其推送信息的 类别从所述用户管理***中获取与该类别匹配的当前的所述用户信息包括: 所述用户管理***根据所述推送信息的类别在本地查找与该类别匹配的当 前的用户信息, 并将与该用户信息对应的用户终端所属的家庭网关的地址发送 至所述信息推送***。 根据权利要求 1至 6中任一项所述的方法, 其中, 所述用户信息包括以下至少 之一: 用户的域名*** DNS信息、用户的职业、用户的上网时间、用户的上网 地址、 用户的兴趣爱好。 一种信息的推送网元, 包括: The method according to claim 1, wherein the information pushing system acquires the current user information that matches the category from the user management system according to a category in which the push information is stored, and includes: the user The management system locally searches for current user information matching the category according to the category of the push information, and transmits an address of the home gateway to which the user terminal corresponding to the user information belongs to the information push system. The method according to any one of claims 1 to 6, wherein the user information comprises at least one of: a user's domain name system DNS information, a user's occupation, a user's online time, a user's online address, and a user's hobby. A push network element for information, including:
获取模块, 设置为根据存入所述推送网元的推送信息的类别从用户管理系 统中获取与该类别匹配的当前的用户信息, 其中, 所述用户信息为所述用户管 理***动态获取的; An obtaining module, configured to acquire, according to a category of the push information stored in the push network element, current user information that matches the category from the user management system, where the user information is dynamically acquired by the user management system;
推送模块, 设置为指示家庭网关向与所述用户信息对应的用户终端推送所 述推送信息。 一种信息的推送***, 包括家庭网关、 用户管理***和权利要求 8所述的推送 网元, 其中, 所述家庭网关包括: The push module is configured to instruct the home gateway to push the push information to the user terminal corresponding to the user information. A push system for information, including a home gateway, a user management system, and a push network element according to claim 8, wherein the home gateway includes:
收集模块, 设置为周期性地从所述家庭网关下属的用户终端中收集所述用 户信息; a collecting module, configured to periodically collect the user information from a user terminal subordinate to the home gateway;
上报模块, 设置为将收集的所述用户信息上报至所述用户管理***; 执行模块, 设置为根据接收到的来自所述推送网元的命令向与所述用户信 息对应的用户终端推送所述推送信息。 根据权利要求 9所述的推送***, 其中, 所述用户管理***包括: The reporting module is configured to report the collected user information to the user management system; and the executing module is configured to push the user terminal corresponding to the user information according to the received command from the push network element Push information. The push system according to claim 9, wherein the user management system comprises:
查找模块, 设置为根据来自所述推送网元的所述推送信息的类别在本地查 找与该类别匹配的当前的用户信息; a lookup module configured to locally find current user information that matches the category based on the category of the push information from the push network element;
发送模块, 设置为将与该用户信息对应的用户终端所属的家庭网关的地址 发送至所述推送网元。 The sending module is configured to send an address of the home gateway to which the user terminal corresponding to the user information belongs to the push network element.
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