CN103312821B

CN103312821B - Recipient is carried out to the method and apparatus of information pushing

Info

Publication number: CN103312821B
Application number: CN201310280762.7A
Authority: CN
Inventors: 许挺松
Original assignee: Northern Boundary Of Imagination (beijing) Software Co Ltd
Current assignee: Northern Boundary Of Imagination (beijing) Software Co Ltd
Priority date: 2013-07-05
Filing date: 2013-07-05
Publication date: 2016-05-04
Anticipated expiration: 2033-07-05
Also published as: CN103312821A

Abstract

The invention provides a kind of method and apparatus that recipient is carried out to information pushing, relate to internet arena. Wherein, the method for recipient being carried out to information pushing comprises: the priority of multiple data cells in editing data structure, and each data cell is according to one type of one or more default Parameter Conditions definition; Obtain recipient's user profile, user profile comprises multiple customer parameters; According to user profile, recipient is mated with one or more data cells by the height of data unit priority, to determine the data cell type under recipient; And to recipient push with recipient under pushed information corresponding to data cell type. By embodiments of the present invention, can realize information pushing flexibly.

Description

Recipient is carried out to the method and apparatus of information pushing

Technical field

The present invention relates to internet arena, particularly a kind of to recipient carry out information pushing method andDevice.

Background technology

In order to make can to obtain more expediently required information as recipient's terminal use, information pushes awaySend system according to variant hardware configuration or different custom etc., to push otherness to different usersInformation, thereby raising information throw in accuracy.

The mode more complicated of information pushing in prior art, carries out information transmission system exploitation in advance,In the system development stage, corresponding conditions is set, to realize directed propelling movement. In the time having new propelling movement demand, needCarry out secondary development to this information transmission system, the quantities of development system is often larger again.

Summary of the invention

The embodiment of the present invention provides a kind of method and apparatus that recipient is carried out to information pushing, to realize spiritThe information pushing of living.

The present invention provides a kind of method that recipient is carried out to information pushing to achieve these goals, comprising:The priority of multiple data cells in editing data structure, each data cell is according to one or more pre-If a type of Parameter Conditions definition; The user profile of obtaining recipient, user profile comprises multipleCustomer parameter; According to user profile, recipient is pressed to the height of data unit priority with one or moreData cell is mated, to determine the data cell type under recipient; And push to recipientThe pushed information corresponding with data cell type under recipient.

In one embodiment, determine that the data cell type under recipient comprises: judge recipient'sWhich kind of Parameter Conditions customer parameter meets.

In one embodiment, customer parameter meets the parameter bar in the data cell that priority is minimum all the timePart.

In one embodiment, before the priority of multiple data cells, above-mentioned in editing data structureMethod also comprises: in data structure, add new data element.

In one embodiment, said method also comprises: the parameter preset condition of changing multiple data cells.

The present invention provides a kind of device that recipient is carried out to information pushing, this dress to achieve these goalsPut and comprise: editor module, for the priority of the multiple data cells of editing data structure, each dataUnit is according to one type of one or more default Parameter Conditions definition; Acquisition module, for obtainingGet recipient's user profile, user profile comprises multiple customer parameters; Determination module, for according to useFamily information, mates by the height of data unit priority recipient with one or more data cells,To determine the data cell type under recipient; And pushing module, for pushing and connect to recipientPushed information corresponding to data cell type under debit.

In one embodiment, determination module comprises: judge submodule, for judging recipient's userWhich kind of Parameter Conditions is parameter meet.

In one embodiment, said apparatus also comprises: add module, for adding in data structureNew data element.

In one embodiment, said apparatus also comprises: change module, and for changing multiple data cellsParameter preset condition.

The present invention, by adjusting the priority of each data cell, realizes different information pushing strategies, strategyChange without this information transmission system is carried out to secondary development, reduced the complexity of this system.

Brief description of the drawings

Accompanying drawing described herein is used to provide a further understanding of the present invention, forms of the applicationPoint, do not form limitation of the invention. In the accompanying drawings:

Fig. 1 be the embodiment of the present invention recipient is carried out to the flow chart of the method for information pushing;

Fig. 2 be the preferred embodiment of the present invention recipient is carried out to the flow chart of the method for information pushing;

Fig. 3 a is the morphological analysis schematic diagram of first preferred embodiment of the invention;

Fig. 3 b is the morphological analysis schematic diagram of second preferred embodiment of the invention;

Fig. 4 be the embodiment of the present invention recipient is carried out to the structured flowchart of the device of information pushing;

Fig. 5 be first preferred embodiment of the invention recipient is carried out to the structural frames of the device of information pushingFigure; Fig. 6 be second preferred embodiment of the invention recipient is carried out to the structural frames of the device of information pushingFigure; And

Fig. 7 be third preferred embodiment of the invention recipient is carried out to the structural frames of the device of information pushingFigure.

Detailed description of the invention

For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing to thisInventive embodiments is described in further detail. At this, schematic description and description of the present invention is used forExplain the present invention, but not as a limitation of the invention.

Referring now to accompanying drawing, the present invention is described in further detail. The present invention can come in many different formsRealize, should not be understood to only limit to the embodiment that set forth in this place. These embodiment are only as exampleProvide, to understand completely of the present invention for those skilled in the art provide.

The present embodiment provides a kind of method of recipient being carried out to information pushing, is applied to information pushing systemIn system. Fig. 1 be the embodiment of the present invention recipient is carried out to the flow chart of the method 100 of information pushing,As shown in Figure 1, the method comprising the steps of 102 to step 108.

In step 102, the priority of multiple data cells in editing data structure, each data cell isAccording to one type of one or more default Parameter Conditions definition.

The recipient of the present embodiment indication is generally terminal use. Data structure is arranged in information transmission system,Corresponding one type of each data cell in data structure.

In step 104, obtain recipient's user profile, user profile comprises multiple customer parameters.

In step 106, according to user profile, the height of recipient being pressed to data unit priority with oneOr multiple data cells mate, to determine the data cell type under recipient.

In order to push the information of otherness to different terminal uses exactly, (information of different formats is alsoThe information of otherness), can classify to terminal use, and terminal use is being assigned to each user typeAmong after, then push specific information for each user type. Generally speaking, a terminal only belongs to onePlant data cell type, determining after its data cell type, carry out with other data cells without continuingCoupling.

In step 108, to recipient push with recipient under propelling movement corresponding to data cell type believeBreath.

The present embodiment can be adjusted the priority of each data cell, realizes a large number of users is carried out to different dividingClass, thereby in the time that propelling movement demand changes, can carry out to user the information pushing of different modes, andWithout this information transmission system is carried out to secondary development, reduce the complexity of this system.

Fig. 2 be the preferred embodiment of the present invention recipient is carried out to the flow chart of the method 200 of information pushing.As shown in Figure 2, the method comprises the following steps 202 to 206.

In step 202, can in configuration file, add new configuration order.

Configuration file is a kind of data structure, and configuration order is the part of configuration file, the present embodimentTaking configuration file and configuration order as example, describe the propelling movement flow process of information in detail.

The similar extendible data form of configuration file, in this data form, comprise by one orThe type of multiple parameter-definitions; While increasing newtype on need to the basis in existing type, in these dataIn form, newly increase row.

For example, table 1A is a data form, and this form comprises two types of hd user and lite users.

Table 1A

Type
	Hd user
Lite user

According to user 1 and user's 2 user profile, judge that user profile meets the condition of which type, canSo that user 1 is divided into hd user type, user 2 is divided into lite user type.

Classification situation is as shown in table 1B:

Table 1B

Type	User 1	User 2
			Hd user	Meet	Do not meet
Lite user	/	Meet

According to different demands, can also expand this data form, the data form after expansion asUnder:

Table 2

Type	User 1	User 2
			Hd user	Meet	Do not meet
Try user	/	Do not meet
			Lite user	/	Meet

Below a concrete configuration file:

This configuration file comprises multiple configuration orders, and each configuration order comprises a kind of type, logicalCross the customer parameter judging in user profile and meet which kind of Parameter Conditions, can determine the type that user is affiliated.

Below a configuration order for definite [hd] type:

$user_agent=>"OperaMobile",$branding=>"oupengmobile"

The title of pushed information represents with the form of bracket " [] ", can call correspondence by this titlePushed information.

Pre-conditioned in each configuration order can be one or more conditions, passable between multiple conditionsSeparate with half-angle comma or blank character. Use CSV to represent patrolling for "or" between two conditionsThe relation of collecting, separates the logical relation that represents "AND" with blank character.

Each condition also has reference point to form by variable name, comparison operator. Before variable name, there is symbol " $ ";Comparison operator comprises and being greater than, is less than, equals, not etc., character string comprises and canonical coupling etc.; ReferenceValue is user-defined value, can be numeral or character string, and character string is generally wrapped up with double quotation marks.

Oeprator in above-mentioned configuration file and the relation of function are as follows:

Symbol	Function
		==	Equal
!=	Be not equal to
		<	Be less than
>	Be greater than
		<=	Be less than or equal to
>=	Be more than or equal to
		=>	Comprise character string
=)	Comprise character string (case-insensitive)
		～=	Canonical coupling
!～	Canonical is not mated

Can find out from first configuration order of above-mentioned configuration file, the user who meets the following conditions belongs to[hd] type: comprise " OperaMobile " in " user_agent " in the user profile gettingOr in " branding ", comprise " oupengmobile ". The type is corresponding with [hd] information, and [hd] is fullThe terminal use's of the above-mentioned condition of foot typonym, [hd] information is the information that [hd] user is pushed, withReason, [xx] information hereinafter represents the information pushing to [xx] user, the terminal that [xx] is arbitrary nameUser.

The reading manner of other configuration orders in above-mentioned configuration file and the above side of reading of configuration orderFormula is identical, does not repeat them here.

Read in the process of configuration file, need to carry out morphological analysis to configuration file, logical in the present embodimentCross finite state machine configuration file is carried out to morphological analysis, extract effective information. Fig. 3 a is the present invention firstThe morphological analysis schematic diagram of preferred embodiment, 3a is depicted as the state machine of analytical information title, as Fig. 3 a instituteShow, start at state machine, and read " after [", state machine thinks that what read is the title of information below,Until run through "] ", this state machine power cut-off, is reading "] " before, state machine can be always in readingGet the state of name of the information. For example [hd], reading " after [", system reads h, as long as also do not read"] ", system can be carried out read operation always, and the content that reads the title as information, untilRun through d "] below ", the just power cut-off of this state machine.

Fig. 3 b is the morphological analysis schematic diagram of second preferred embodiment of the invention, and 3b is depicted as analysis conditionState machine, as shown in Figure 3 b, state machine, in the time reading " 0 " or " 1 ", directly determines whether condition becomesVertical. For example, read following configuration order:

[default]

1

The condition of this configuration order is 1, and condition is permanent sets up.

If not " 0 " or " 1 ", by variable V arible, comparison operator Comparison and valueThe order of Value is analyzed condition. For example, read following configuration order:

[lite]

$branding=>"oupenglite"

" $ branding " is exactly Varible, "=> " be exactly Comparison, " oupenglite " is exactlyValue, is running through after Varible, and next system is thought can read a comparison operator, if thisTime do not read "=> ", but read the content of extended formatting, system can report an error, in like manner, run through "=> ",Next system is thought can read a value, if now read the content of extended formatting, system also can be reportedWrong. By this state machine, can ensure the accuracy of pre-conditioned form, thereby ensure to be knownNot and moved.

Step 204, the priority of regulating allocation order.

Multiple configuration orders in the configuration file that the present embodiment provides have different priority, are passing throughArticle 1, configuration order can be determined in the situation of user type, can not read Article 2 configuration order again.

Step 206, obtains user profile.

Can obtain required user profile by user journal.

Step 208, determines user type.

Still taking above-mentioned configuration file as example, if comprise " Opera in " user_agent " in user profileMobile " or " branding " in comprise " oupengmobile ", this user is assigned to [hd] type,Only, in the situation that user cannot assign to [hd] type, this user just can carry out with next configuration orderCoupling, to judge whether to assign to next type.

By carry out the adjustment of priority in step 204, can change the classification of this step to user, fromAnd affect the type under user. For example the condition of configuration order 1 is: $ user_agent=> " OperaMobile ", $ branding=> " oupengmobile ", the condition of configuration order 2 is: $ channel_id～="/^2371_195/ ", the condition of configuration order 3 is: $ branding=> " oupenglite ". WithThe user profile of family A comprise ($ user_agent=> " OperaMobile ", $ channel_id～="/^2371_195/ ", $ branding=> " oupengmobile "), the user profile of user B comprises($ channel_id～="/^2371_195/ "), the user profile of user C comprise ($ channel_id～="/^2371_195/ ", $ branding=> " oupenglite "). By adjusting the priority of configuration order,Can there is following different classification results.

In the time that the priority orders of configuration order is 1 > 2 > 3, user A is a class, and user B and user C are oneClass, system pushes the information of configuration order 1 correspondence to user A, and pushes configuration order 2 correspondences to user BMessage; In the time that the priority orders of configuration order is 2 > 1 > 3, user A, user B and user C are assigned toSame type, system pushes the information of configuration order 2 correspondences to these 3 users; Preferential when configuration orderLevel order is 3 > 2 > 1 o'clock, and user C is a class, and user A and user B are a class, and system pushes and joins to user CPut the information of order 3 correspondences, and push the message of configuration order 2 correspondences to user A and user B. By adjustingThe height of whole priority, the strategy that modification information pushes neatly, thereby more exactly to userPush effective information.

To the configuration order of new interpolation, also can in the time adding, adjust the priority of this configuration order. At thisIn embodiment, for example, add following data cell:

[new]

$branding=>"newoupeng"

If the terminal use of a type meets the following conditions: in " branding " of user profileComprise " newoupeng ", this user profile meets the condition of [new] type, thereby system is to suchThe terminal use of type pushes [new] information. If this configuration order is added on to the first place of configuration file,First user profile is mated with the condition of [new] type, if user profile does not meet [new] classThe condition of type, then by the Condition Matching of user profile and [hd] type. If this data cell is added toBetween the data cell at the data cell at [hd] information place and [try] information place, first user is believedBreath mates with the condition of [hd] type, if user profile does not meet the condition of [hd] type, then willUser profile is mated with the condition of [new] type.

For any configuration order, can also modify to it, by changing one or more joiningPut the Parameter Conditions of order, also can obtain different classification, thereby realize different information pushings.

The configuration order at [default] information place is last configuration order, in this configuration order, usesA special logical condition " 1 ", represent that this logical condition is permanent to set up. [default] information canBe considered as the information of revealing all the details, in the time that a certain terminal use cannot be subdivided into arbitrary user type, necessarily belong toUser type corresponding to [default] information, the information of revealing all the details is pushed to this terminal use. In other words,Customer parameter meets the Parameter Conditions in the configuration order that priority is minimum all the time. The existence of the information of revealing all the details isPush the needs of tactful completeness and system robustness, this pushed information can be pushed to above-mentioned each userAll remaining terminal use outside type.

For example, the terminal use of the type of resolution ratio more than 1024 × 768, system can push the letter of high definitionBreath X; The terminal use of the type of resolution ratio below 1024 × 768 and more than 800 × 600, system meetingPush common information Y; For the terminal use of the discontented type that is enough to upper condition, system can push and reveal all the detailsInformation Z.

Step 210, by the information pushing corresponding with user type to user.

By the adjusting to this configuration order priority, can change flexibly and push strategy, meet differentPropelling movement demand.

The present embodiment also provides a kind of device that recipient is carried out to information pushing. Fig. 4 is the invention processExample recipient is carried out to the structured flowchart of the device 400 of information pushing. As shown in Figure 4, this device comprisesEditor module 402, acquisition module 404, determination module 406 and pushing module 408.

Editor module 402 is for the priority of the multiple data cells of editing data structure, each data cellFor one type that defines according to one or more default Parameter Conditions.

Acquisition module 404 is for obtaining recipient's user profile, and user profile comprises multiple customer parameters.

Determination module 406, for according to user profile, is pressed recipient the height and of data unit priorityIndividual or multiple data cells are mated, to determine the data cell type under recipient.

Pushing module 406 for to recipient push with recipient under corresponding the pushing away of data cell typeCarry information.

Fig. 5 be first preferred embodiment of the invention recipient is carried out to the structure of the device 500 of information pushingBlock diagram. As shown in Figure 5, determination module 406 also comprises and judges submodule 502, judge submodule 502 forWhich kind of Parameter Conditions the customer parameter that judges recipient meets.

Preferably, customer parameter meets the Parameter Conditions in the data cell that priority is minimum all the time.

Fig. 6 be second preferred embodiment of the invention recipient is carried out to the structure of the device 600 of information pushingBlock diagram. As shown in Figure 6, this device also comprises interpolation module 602 on the basis of device 400, adds module602 for adding new data element in data structure.

Fig. 7 be third preferred embodiment of the invention recipient is carried out to the structure of the device 700 of information pushingBlock diagram. As shown in Figure 7, this device also comprises change module 702 on the basis of device 400, change module702 for changing the parameter preset condition of multiple data cells.

Those skilled in the art can also further recognize, describe in conjunction with embodiment disclosed hereinUnit and the algorithm steps of each example, can be with electronic hardware, computer software or the combination of the twoRealize, for the interchangeability of hardware and software is clearly described, in the above description according to meritComposition and the step of each example can have been described in general manner. These functions are actually with hardware or software modeCarry out, depend on application-specific and the design constraint of technical scheme. Those skilled in the art canEach specifically should being used for realized to described function with distinct methods, but this realization should notThink and exceed scope of the present invention.

The method of describing in conjunction with embodiment disclosed herein or the step of algorithm can be used hardware, processingThe software module that device is carried out, or the combination of the two is implemented. Software module can be placed in random access memory(RAM), internal memory, read-only storage (ROM), electrically programmable ROM, electrically erasable ROM,Known any other form in register, hard disk, moveable magnetic disc, CD-ROM or technical fieldStorage medium in.

Above detailed description of the invention, enters object of the present invention, technical scheme and beneficial effectOne step describes in detail, and institute it should be understood that and these are only the specific embodiment of the present invention, noBe used for limiting protection scope of the present invention, within the spirit and principles in the present invention all, any repairing of doingProtection scope of the present invention changes, be equal to replacement, improvement etc., within all should be included in.

Claims

1. a method of recipient being carried out to information pushing, is characterized in that, comprising:

The priority of multiple data cells in editing data structure, the data cell of each described data cellType is according to one type of one or more default Parameter Conditions definition;

Obtain described recipient's user profile, described user profile comprises multiple customer parameters;

According to described user profile, by described recipient by the height of described data unit priority with oneOr multiple described data cells mate, to determine the data cell type under described recipient; WithAnd

To described recipient push with described recipient under pushed information corresponding to data cell type.

2. method according to claim 1, is characterized in that, determines under described recipientData cell type comprises: the described customer parameter that judges described recipient meets parameter bar described in which kind ofPart.

3. method according to claim 2, is characterized in that, described customer parameter meets all the timeParameter Conditions in the minimum described data cell of described priority.

4. method according to claim 1, is characterized in that, multiple in editing data structureBefore the priority of data cell, described method also comprises:

In described data structure, add new data element.

5. method according to claim 1, is characterized in that, described method also comprises:

Change the described parameter preset condition of described multiple data cells.

6. a device that recipient is carried out to information pushing, is characterized in that, comprising:

Editor module, for the priority of the multiple data cells of editing data structure, each described dataThe data cell type of unit is according to one type of one or more default Parameter Conditions definition;

Acquisition module, for obtaining described recipient's user profile, described user profile comprises multiple useFamily parameter;

Determination module, for according to described user profile, described recipient is preferential by described data cellThe height of level mates with one or more described data cells, to determine the number under described recipientAccording to cell type; And

Pushing module, for the data cell type pair under described recipient's propelling movement and described recipientThe pushed information of answering.

7. device according to claim 6, is characterized in that, described determination module comprises: sentenceDisconnected described recipient's described customer parameter meets Parameter Conditions described in which kind of.

8. device according to claim 7, is characterized in that, described customer parameter meets all the timeParameter Conditions in the minimum described data cell of described priority.

9. device according to claim 6, is characterized in that, described device also comprises:

Add module, for adding new data element in described data structure.

10. device according to claim 6, is characterized in that, described device also comprises:

Change module, for changing the described parameter preset condition of described multiple data cells.