WO2010128777A2 - Système et procédé de création de profits dans un environnement de service web personnalisé, et système de paiement électronique mis en oeuvre au moyen de coupons de remise pour paiement mobile - Google Patents

Système et procédé de création de profits dans un environnement de service web personnalisé, et système de paiement électronique mis en oeuvre au moyen de coupons de remise pour paiement mobile Download PDF

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Publication number
WO2010128777A2
WO2010128777A2 PCT/KR2010/002784 KR2010002784W WO2010128777A2 WO 2010128777 A2 WO2010128777 A2 WO 2010128777A2 KR 2010002784 W KR2010002784 W KR 2010002784W WO 2010128777 A2 WO2010128777 A2 WO 2010128777A2
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WO
WIPO (PCT)
Prior art keywords
information
knowledge
client
data
web page
Prior art date
Application number
PCT/KR2010/002784
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English (en)
Korean (ko)
Other versions
WO2010128777A3 (fr
Inventor
김주형
Original Assignee
Kim Joohyeong
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Filing date
Publication date
Application filed by Kim Joohyeong filed Critical Kim Joohyeong
Publication of WO2010128777A2 publication Critical patent/WO2010128777A2/fr
Publication of WO2010128777A3 publication Critical patent/WO2010128777A3/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the present invention relates to a system for generating profits in a personalized web service environment and an electronic payment system using a mobile discount payment coupon that implements the same, and more specifically, 'knowledge data emphasizing expertise for trust purposes' and' If you want to search for knowledge with expertise by managing web pages that create and operate web pages that create and operate commercial information that is emphasized for commercial purposes', and use it as a separate server or database, use the knowledge search window. If you want to properly expose search results according to the knowledge search ranking, and if you want to search for commercial information, use the information search box to properly expose the search results of the information web page according to the information search ranking.
  • a separate search method ;
  • Personalized web service providing server that distinguishes knowledge web page and information web page, knowledge information client who provides various knowledge or information through personal web page, and specialty for unspecified many who prefer professional knowledge. Advertisers who promote or advertise or advertise products or products through connection with knowledge data, and provide commercial information data through the introduction, advertising and promotion of recognized knowledge information clients, to Internet users who trust knowledge information providers.
  • It relates to an electronic payment system using a mobile discount payment coupon to implement this.
  • the online advertising behavior is changing, and the online shopping environment and advertiser rights are changing according to the change.
  • the information search market provides a suitable advertisement and online shopping environment according to the knowledge and information desired by Internet users through the next generation search engine based on the semantic web based on the semantic web such as blog search engine or RSS search engine instead of the existing search engine. I'm working hard to do that.
  • the current information retrieval method not only separates knowledge and information but also reduces the efficiency of the search by searching all documents on the web using a single search engine, and the search results are also collectively programmed in one search engine.
  • the information retrieval based on the ontology concept based on the semantic web may be difficult to extract and provide data suitable for the search purpose of the Internet user, it may still be difficult.
  • the purpose of creating or retrieving the knowledge data and the purpose of generating or retrieving the information data are different from each other, they are integrated and managed without any distinction, resulting in a decrease in the efficiency of the search and the reliability of the search results. will be.
  • the present invention has been devised to solve the above problems, and divides the knowledge and information distributed on the Internet into knowledge as 'data emphasizing expertise' and information as 'data emphasizing commerciality' and divides the knowledge data.
  • the present invention divides a personal web page into a knowledge web page and an information web page in a personalized web service environment, and stores the data of the knowledge web page in a web server or a database managing knowledge, and the data of the information web page Storing in a web server or a database managing the; If you want to search general knowledge that Internet users are looking for, you can search the knowledge data using the knowledge search engine, and if you want to search the purchase information for the consumption of products or products, you can use the information search engine to search the information data. Searching;
  • the knowledge search engine exposes the knowledge search results by the search method that can evaluate the expertise of the knowledge or the contribution of the knowledge providers.
  • the information search engine uses the search methods that can evaluate the suitability of the information or the credibility of the information providers. Exposing and retrieving knowledge and information;
  • the knowledge web page of the knowledge informer client that provides various knowledge and information through the personal web page
  • the banner web advertisement of the advertiser client that provides the knowledge data of the knowledge informer client and promotes or advertises products or products to an unspecified number Serving
  • the information web page of the Knowledge Intelligence Client client introduces the information or product information of the sales client client used by the Knowledge Intelligence Client client to promote or promote the products or products of the sales client client and to provide discount coupons for the sales client client.
  • the banner advertisement of the advertiser client displayed on the knowledge web page of the knowledge information client client may include generating an advertisement fee based on the exposure frequency of the knowledge web page or the number of clicks on the banner advertisement;
  • the discount payment coupon of the sales operator client which is displayed on the information web page of the knowledge information client client, includes: generating a promotion fee according to the product purchase performance of the consumer client using the same;
  • a consumer client who purchases a product or product of a seller's client at a discounted price using a discount payment coupon writes a product or product testimonial on the information web page of the knowledge information client.
  • a fee is generated; Generating a payment fee of a server that provides a web service by making an electronic payment using a discount payment coupon; and a revenue generating system and a method thereof in a personalized web service environment comprising the;
  • the KIS client acquires a number of consumer clients by providing reliable knowledge, so that not only the advertising revenue of banner advertisements displayed on the KIS web page, but also the consumers who trust the KSI client
  • the promotional profit can be generated by the product, and the sales client can manage the sales revenue through the dual price policy that differentiates the regular customers from the loyal customers.
  • the server providing the personalized web service has the advantage that the payment fee is generated through the electronic payment using the discount payment coupon of the seller client and the consumer client as well as the existing advertising revenue, and is also reliable from the advertiser client's position. Strategic goal marketing can be further activated in that it can be promoted and advertised for real-user-oriented Internet users.
  • FIG. 1 is a block diagram of a profit generation system in a personalized web service environment according to the present invention.
  • FIG. 2 is a diagram illustrating a personalized web service providing server according to the present invention.
  • FIG. 4 is an exemplary diagram of a main web service main page according to the present invention.
  • Figure 6 is an illustration of a knowledge web page in accordance with the present invention.
  • 11 is a method for generating revenue in a personalized web service environment according to the present invention.
  • third DB for storing knowledge analysis data
  • Second DB where banner advertisement data of knowledge web page is stored
  • the server 300 for managing the information web page 200 provides a personalized web service and the knowledge information client 400 for providing a variety of knowledge and information through a personal web page, preferring professional knowledge Commercial information data is introduced through the introduction, promotion and promotion of advertiser client 500 and recognized knowledge information client client 400 that promote or advertise a product or product through linkage with knowledge data with expertise for unspecified majority.
  • Seller client (600) who sells the product or product by providing it It consists of a consumer client 700 who purchases a product through a formula or information.
  • the server 100 managing the knowledge web page analyzes the first DB 110 where the data of the knowledge web page is stored and the knowledge data to generate the analyzed knowledge data.
  • the third DB 130 for storing the knowledge analysis data and the banner advertising displayed on the knowledge web page and the knowledge management application for managing the second DB 140 and the knowledge web page is stored advertising data and advertiser data
  • a server 150 for managing the information web page collecting information data for generating the analyzed information data by analyzing the fourth DB 210 in which the data of the information web page is stored and the information data.
  • the first DB 110 of the knowledge web page management server 100 stores the knowledge web page URL data of the user generated by the user management application unit 310 and the knowledge data generated in the knowledge web page.
  • the second DB 140 stores the personalized web service providing server 300 by linking the banner advertisement requested from the advertiser client 500 to the knowledge web page of the knowledge information client client 400 to be displayed. Banner advertisement and advertising fee and advertiser data, and the knowledge data collection application unit 120 of the knowledge web page management server 100 extracts the knowledge data and the knowledge web page URL stored in the first DB 110.
  • the third DB 130 of the knowledge web page management server 100 stores the knowledge analysis data and the knowledge web page URL, and is transmitted in real time by the knowledge data collection application unit 120, so that the knowledge analysis data is in real time. Is updated and stored.
  • the fourth DB 210 of the information web page management server 200 stores the information web page URL data of the user generated by the user management application unit 310 and the information data generated in the information web page
  • 5 DB 240 is the seller client 600 so that the personalized web service providing server 300 is displayed by linking the discount payment coupon requested from the seller client 600 to the information web page of the knowledge information client client 400
  • the discount payment coupon of the product and the seller data is stored, the information data collection application unit 220 of the information web page management server 200 and the information data and information web page URL stored in the fourth DB (210)
  • Information web page data is collected and collected in real time to be extracted and exposed to information retrieval of personal web services managed by the personalized web service providing server 300.
  • the sixth DB 230 of the information web page management server 200 stores the information analysis data and the information web page URL, and is transmitted in real time by the information data collection application unit 220 so that the information analysis data is real-time. Is updated and stored.
  • the seventh DB 320 of the server 300 that provides the personalized web service stores user data generated by the user management application unit 310 and operates the personal web service of the personalized web service providing server 300.
  • the application unit 340 includes a knowledge fee extraction unit 341 such as an advertisement fee of a knowledge web page, an information fee extraction unit 342 such as a promotion fee or a gratuity fee of an information web page, and an electronic payment. It consists of a payment fee extraction unit 343, a personal web service management unit 344 and a fee settlement unit 345.
  • the knowledge web page knowledge fee extraction unit 341 of the personal web service operation application unit 340 extracts the advertisement fee data of the knowledge web page calculated by the knowledge management application unit 150 of the knowledge management server 100 and The web service management unit 344, and the information fee extraction unit 342 of the information web page extracts the promotional commission data and the free commission data calculated by the information management application unit 250 of the information management server 200,
  • the web service management unit 344 transmits, and the payment fee extraction unit 343 extracts the electronic payment fee calculated by the electronic payment operation application unit 330 of the personal web service server 300 and the personal web service management unit 344. To send.
  • the personal web service manager 344 of the personal web service operation application unit 340 generates a personal web main page 344-10 provided as a personalized web service as shown in FIG.
  • the knowledge search window 344-11 for searching the knowledge data the hypertext 344-12 for moving to the knowledge web page of the user, and the information search window for searching the information data (344-). 13) and the hypertext 344-14 to navigate to the user's information web page, and a variety of hypertexts 344-15 to which personalized web services can be activated, providing Internet users with knowledge.
  • the hypertext is linked with the information management server 200 so that the advertisement fee data extracted by the knowledge fee extraction unit 341, the promotion fee and the gratuity fee data extracted by the information fee extraction unit 342,
  • the electronic payment fee data extracted by the payment fee extraction unit 343 is transmitted to the fee settlement unit 345.
  • the knowledge web page operation application unit 150 of the knowledge management server 100 is analyzed by the knowledge analysis data extraction unit 151 and the advertiser advertisement 500 banner advertisement extraction unit 152, as shown in FIG. It consists of a knowledge URL extraction unit 153, a knowledge web page management unit 154, and a knowledge fee calculation unit 155 of the knowledge data.
  • the knowledge analysis data extraction unit 151 of the knowledge web page operation application unit 150 extracts the knowledge analysis data stored in the third DB 130 of the knowledge management server 100 and transmits it to the knowledge web page management unit 154.
  • the banner advertisement extracting unit 152 extracts the banner advertisement of the advertiser client 500 stored in the second DB 140 and transmits the banner advertisement to the knowledge web page managing unit 154.
  • the knowledge web page URL stored in the DB 110 is extracted and transmitted to the knowledge web page manager 154.
  • the knowledge web page management unit 154 of the knowledge web page operation application unit 150 generates a knowledge web page 154-10, as shown in FIG. 6, to the generated knowledge web page 154-10.
  • a plurality of knowledge data 154-11 provided by the knowledge information client client 400 is configured, and the banner advertisement 154-12 of the advertiser client clickable by the Internet user and the knowledge information client client 400 may be configured.
  • Knowledge client client who wants to build trust by providing reliable knowledge data 154-11 provided by client 400 and providing knowledge data 154-11 to Internet users.
  • the knowledge fee calculation unit 155 of the knowledge web page operation application unit 150 may display the number of visitors displayed on the knowledge web page 154-10 generated by the knowledge web page management unit 154 or the number of banner advertisement clicks of an Internet user client.
  • the advertisement contribution contribution according to the measurement is measured, and a portion of the advertisement fee received from the advertiser client 500 is calculated to be paid to the knowledge information client 400 as an advertisement fee based on the advertisement contribution degree.
  • the information web page operation application unit 250 of the information management server 200 is an information analysis data extraction unit 251 and a discount payment coupon extraction unit 252 of the sales company client 600, as shown in FIG.
  • the information analysis data extraction unit 251 of the information web page operation application unit 250 extracts information analysis data stored in the sixth DB 230 of the information management server 200 and transmits the information analysis data to the information web page management unit 254.
  • the discount payment coupon extractor 252 extracts the discount payment coupon of the sales operator client 600 stored in the fifth DB 240 and transmits the discount coupon to the information web page manager 254 and the information URL extractor 253. Extracts the information web page URL stored in the fourth DB 210 and transmits the extracted information web page URL to the information web page manager 154.
  • the information web page manager 254 of the information web page operation application unit 250 generates an information web page 254-10, as shown in FIG. 8, and displays the generated information web page 254-10.
  • a plurality of information data 254-11 introduced by the knowledge information client client 400 are configured, and the discount payment coupon 254-12 and the knowledge information client client 400 of the sales operator client that can be clicked by an Internet user Hypertext (254-13) to navigate to the knowledge web page and the product testimonial (254-14) created by the Internet user as the consumer client 700, while linking with the personalized web service providing server 300
  • an Internet user searches for information
  • the user can use the appropriate information data introduced by the knowledge information client client 400 by exposing information analysis data suitable for the information search result.
  • the Internet user naturally uses the discount payment coupon 254-12 that is displayed on the information web page. Induced to be a consumer client 700 writing a product testimonial 254-14 on the information web page 254-10 of the knowledge information client client 400, and extracted by the information analysis data extraction unit 251.
  • the information fee calculation unit 255 of the information web page operation application unit 250 is a discount payment coupon of the sales operator client 600 that is displayed on the information web page 254-10 generated by the information web page management unit 254. (254-12)
  • the customer's client 700 using the discount payment coupon (254-12) calculates a promotional fee for paying the intellectual information client client 400 according to the performance of the product (254-14). If you create a knowledge intelligence client 400 calculates the free commission to be paid to the consumer client (700) has written a product review.
  • the electronic payment operation application unit 330 of the personalized web service providing server 300 may include a payment information extracting unit 331 for selling electronic products and a sales operator information extracting unit 332 for selling a product. ), The consumer information extraction unit 333, the electronic payment service management unit 334 and the payment fee calculation unit 335 for applying for electronic payment.
  • the payment information extracting unit 331 of the electronic payment operating application unit 330 extracts payment information from the sales company client 600 or the consumer client 700 and transmits the information to the electronic payment service manager 334, and the sales company information.
  • the extraction unit 332 extracts the business information of the sales operator client 600 stored in the fifth DB 240 of the information management server 200 and transmits the business information to the electronic payment service manager 334, and extracts the consumer information 333.
  • the electronic payment service manager 334 of the electronic payment operation application unit 330 may include the electronic payment information data extracted by the payment information extracting unit 331 and the sales operator client extracted by the sales operator information extracting unit 332.
  • the workplace information data of 600 and the credit information data of the consumer client 700 extracted by the consumer information extraction unit 333 are transmitted to the payment fee calculation unit 335.
  • the payment fee calculation unit 335 of the electronic payment operation application unit 330 is a product sales price and the consumer client 700 to be received by the sales client client 600 according to the issue information of the discount payment coupon used by the consumer client 700. Calculate the product purchase price to be paid, the promotional fee received by the knowledge information client client 400 and the electronic payment service fee according to the electronic payment.
  • the separate search method of knowledge and information includes a personalized web service step (S100) in which a general user starts using the Internet as shown in FIG. 10; Thereafter inputting a search word in a knowledge search window to search for knowledge (S110); A knowledge search step (S111) of searching for knowledge data related in the knowledge database; Exposing a knowledge data search result of the knowledge web page (S112); Displaying a banner advertisement associated with the exposure of the knowledge search result (S113); and inputting a search word in an information search window to search for information (S120); An information retrieval step (S121) of retrieving information data related from the information database; Exposing information data search results of the information web page (S122); Placing a discount payment coupon associated with the exposure of the information search result (S123); And continuing to receive a personal web service (S130).
  • S100 personalized web service step in which a general user starts using the Internet as shown in FIG. 10; Thereafter inputting a search word in a knowledge search window to search for knowledge (S110); A knowledge
  • Revenue generation method in a personalized web service environment comprises the steps of accessing the web service via the Internet or mobile as shown in Figure 11 (S200); After moving to the knowledge web page to use the knowledge data (S210); Displaying a banner advertisement designated by the advertiser client 500 on the knowledge web page together with the knowledge data having expertise (S211); Step S212 of the knowledge data user clicking on the banner advertisement; Advertising fee is calculated as the knowledge data user views the banner advertisement (S230); and moving to the information web page to use the information data (S220); Displaying a discount payment coupon together with the information data of the sales operator client 600 introduced by the knowledge information client client 400 on the information web page (S221); The information data user becoming a potential consumer client 700 by downloading the discount payment coupon to the Internet or mobile (S222); A potential consumer client 700 having downloaded the discount payment coupon to the Internet or mobile to purchase a product at a sales place of the seller client 600 (223); A step 224 of electronic payment by the consumer client 700 purchasing the product using the discount payment coupon downloaded to the Internet or mobile; Writing
  • Electronic payment system and method using a mobile discount payment coupon includes the step of accessing the web service server, the seller client 600 as shown in Figure 12 (S300); Thereafter, registering the discount payment coupon by providing business information (S311) and product sales information (S312) of the sales operator client 600 to the web service server (S310); Register the information (S321) of the knowledge information client client 400 that publishes the discount payment coupon and the beneficial information (S322) obtained by using the discount payment coupon such as a discount rate or a commission rate of the product to be sold.
  • Received discount payment coupon issued information (S341) and product sales information (S342) to the web service server, or through the mobile discount payment coupon of the consumer client 700 and the business information (S341) of the business operator client 600 A discount payment coupon using step (S340) in which the electronic payment is made by transmitting the product purchase information (S342) to the web service server (300); Thereafter, the web service server 300 transmits the electronic payment information to the consumer client 700 and confirms it (S351). Then, the web service server 300 transmits the electronic payment processing result to the sales operator client 600 and the sales operator client 600 confirms this. Comprising (S352) by completing the product purchase and electronic payment through the mobile discount payment coupon (S350); consists of.

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Abstract

La présente invention concerne un système et un procédé de création de profits pour un environnement de service Web personnalisé, et un système de paiement électronique mis en œuvre au moyen de coupons de remise pour paiement mobile, et plus particulièrement un procédé de recherche séparant les connaissances et les informations. Selon ce procédé, « les données de connaissances encouragent l'expertise et s'appuient sur la fiabilité » et « les données d'informations encouragent la valeur commerciale et s'appuient sur une transaction ». Les pages Web sont créées et gérées séparément au moyen de serveurs ou de bases de données indépendants, et par conséquent, lorsque des connaissances spécialisées sont recherchées, un résultat de recherche des pages Web basées sur les connaissances est affiché de façon adéquate en fonction du rang de la recherche basée sur les connaissances au moyen d'une fenêtre de recherche de connaissances, et lorsque des informations commerciales sont recherchées, un résultat de recherche des pages Web basées sur les informations est affiché de façon adéquate en fonction du rang de la recherche d'informations au moyen d'une fenêtre de recherche d'informations. L'invention concerne en outre un système et un procédé de création de profits permettant de promouvoir de la même façon des avantages mutuels en fonction des sites Web. Selon ce procédé, un service Web personnalisé sépare et fourni des pages Web de connaissances et des pages Web d'informations ; un client fournisseur d'informations de connaissances fournit différentes connaissances ou informations par le biais de la page Web personnalisée ; un client publicitaire fait la promotion ou la publicité des biens ou des produits par le biais de données de connaissances spécialisées associées visant un nombre d'individus non spécifiés avec une préférence pour les connaissances spécialisées ; un client vendeur vend des biens ou des produits à des utilisateurs Internet qui font confiance aux fournisseurs de connaissances spécialisées en fournissant des données d'informations commerciales par le biais d'une présentation, d'une publicité et d'une promotion des fournisseurs reconnus d'informations de connaissances ; et un client consommateur achète un produit après avoir recherché des connaissances ou des informations sur Internet ou un téléphone portable. L'invention concerne également un système de paiement électronique mis en œuvre au moyen de coupons de remise pour paiement mobile.
PCT/KR2010/002784 2009-05-03 2010-05-03 Système et procédé de création de profits dans un environnement de service web personnalisé, et système de paiement électronique mis en oeuvre au moyen de coupons de remise pour paiement mobile WO2010128777A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2009-0038782 2009-05-03
KR1020090038782A KR20100119838A (ko) 2009-05-03 2009-05-03 개인화 웹 서비스 환경에서의 수익창출시스템 및 그 방법과 이를 구현하는 모바일 할인결제쿠폰을 이용한 전자결제시스템

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WO2010128777A2 true WO2010128777A2 (fr) 2010-11-11
WO2010128777A3 WO2010128777A3 (fr) 2011-03-31

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014143054A1 (fr) * 2013-03-15 2014-09-18 Intel Corporation Mécanisme pour faciliter des publicités dynamiques et ciblées pour des systèmes informatiques

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Publication number Priority date Publication date Assignee Title
KR20000050152A (ko) * 2000-05-18 2000-08-05 이종호 데이터통신망에서의 상거래정보관리장치와 그 방법
KR20020072016A (ko) * 2001-03-08 2002-09-14 오세준 검색어를 통한 웹사용자 타켓광고방법
KR20050071308A (ko) * 2004-02-28 2005-07-07 엔에이치엔(주) 온라인 광고 방법 및 온라인 광고 시스템
KR100684337B1 (ko) * 2005-06-13 2007-02-20 박종수 검색엔진을 이용한 키워드 광고 시스템 및 그 방법

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000050152A (ko) * 2000-05-18 2000-08-05 이종호 데이터통신망에서의 상거래정보관리장치와 그 방법
KR20020072016A (ko) * 2001-03-08 2002-09-14 오세준 검색어를 통한 웹사용자 타켓광고방법
KR20050071308A (ko) * 2004-02-28 2005-07-07 엔에이치엔(주) 온라인 광고 방법 및 온라인 광고 시스템
KR100684337B1 (ko) * 2005-06-13 2007-02-20 박종수 검색엔진을 이용한 키워드 광고 시스템 및 그 방법

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014143054A1 (fr) * 2013-03-15 2014-09-18 Intel Corporation Mécanisme pour faciliter des publicités dynamiques et ciblées pour des systèmes informatiques

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