WO2008139782A1 - 広告サーバ装置、広告表示方法、および広告サーバプログラム - Google Patents
広告サーバ装置、広告表示方法、および広告サーバプログラム Download PDFInfo
- Publication number
- WO2008139782A1 WO2008139782A1 PCT/JP2008/055270 JP2008055270W WO2008139782A1 WO 2008139782 A1 WO2008139782 A1 WO 2008139782A1 JP 2008055270 W JP2008055270 W JP 2008055270W WO 2008139782 A1 WO2008139782 A1 WO 2008139782A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertisement
- bid
- bidding price
- server device
- advertisement server
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
Abstract
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN200880016362.2A CN101689268B (zh) | 2007-05-16 | 2008-03-21 | 广告服务器装置以及广告显示方法 |
EP08738693A EP2154645A4 (en) | 2007-05-16 | 2008-03-21 | ADVERTISEMENT SERVER DEVICE, ADVERTISING DISPLAY METHOD AND ADVERTISING SERVER PROGRAM |
US12/600,268 US9311648B2 (en) | 2007-05-16 | 2008-03-21 | Advertisement server device, advertisement display method, and advertisement server program |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2007130999A JP5168537B2 (ja) | 2007-05-16 | 2007-05-16 | 広告サーバ装置、広告表示方法、および広告サーバプログラム |
JP2007-130999 | 2007-05-16 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2008139782A1 true WO2008139782A1 (ja) | 2008-11-20 |
Family
ID=40002005
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/JP2008/055270 WO2008139782A1 (ja) | 2007-05-16 | 2008-03-21 | 広告サーバ装置、広告表示方法、および広告サーバプログラム |
Country Status (8)
Country | Link |
---|---|
US (1) | US9311648B2 (ja) |
EP (1) | EP2154645A4 (ja) |
JP (1) | JP5168537B2 (ja) |
CN (1) | CN101689268B (ja) |
MY (1) | MY164482A (ja) |
SG (1) | SG195396A1 (ja) |
TW (1) | TWI423062B (ja) |
WO (1) | WO2008139782A1 (ja) |
Cited By (2)
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WO2019058620A1 (ja) * | 2017-09-22 | 2019-03-28 | 株式会社Shirofune | 運用支援装置、運用支援方法、運用支援プログラム |
CN112381588A (zh) * | 2020-12-02 | 2021-02-19 | 恩亿科(北京)数据科技有限公司 | 生成通用广告自动投放日历的方法、***、设备及存储介质 |
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JP5168537B2 (ja) * | 2007-05-16 | 2013-03-21 | 楽天株式会社 | 広告サーバ装置、広告表示方法、および広告サーバプログラム |
KR101072255B1 (ko) * | 2009-02-06 | 2011-10-12 | 엔에이치엔비즈니스플랫폼 주식회사 | 검색 광고 영역을 유동적으로 분할하여 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 |
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- 2008-03-21 MY MYPI20094825A patent/MY164482A/en unknown
- 2008-03-21 CN CN200880016362.2A patent/CN101689268B/zh active Active
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CN112381588A (zh) * | 2020-12-02 | 2021-02-19 | 恩亿科(北京)数据科技有限公司 | 生成通用广告自动投放日历的方法、***、设备及存储介质 |
CN112381588B (zh) * | 2020-12-02 | 2024-06-11 | 恩亿科(北京)数据科技有限公司 | 生成通用广告自动投放日历的方法、***、设备及存储介质 |
Also Published As
Publication number | Publication date |
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CN101689268B (zh) | 2014-08-20 |
SG195396A1 (en) | 2013-12-30 |
EP2154645A4 (en) | 2012-05-02 |
TWI423062B (zh) | 2014-01-11 |
MY164482A (en) | 2017-12-29 |
TW200900985A (en) | 2009-01-01 |
JP5168537B2 (ja) | 2013-03-21 |
EP2154645A1 (en) | 2010-02-17 |
US20100161417A1 (en) | 2010-06-24 |
CN101689268A (zh) | 2010-03-31 |
US9311648B2 (en) | 2016-04-12 |
JP2008287443A (ja) | 2008-11-27 |
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