WO2008071120A1 - Procédé et système d'émission d'information relative de mots-clés sur internet - Google Patents

Procédé et système d'émission d'information relative de mots-clés sur internet Download PDF

Info

Publication number
WO2008071120A1
WO2008071120A1 PCT/CN2007/071206 CN2007071206W WO2008071120A1 WO 2008071120 A1 WO2008071120 A1 WO 2008071120A1 CN 2007071206 W CN2007071206 W CN 2007071206W WO 2008071120 A1 WO2008071120 A1 WO 2008071120A1
Authority
WO
WIPO (PCT)
Prior art keywords
rule
information
user
keyword
string
Prior art date
Application number
PCT/CN2007/071206
Other languages
English (en)
Chinese (zh)
Inventor
Jian Wang
Liyang Zhao
Original Assignee
Beijing Sogou Technology Development Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Sogou Technology Development Co., Ltd. filed Critical Beijing Sogou Technology Development Co., Ltd.
Publication of WO2008071120A1 publication Critical patent/WO2008071120A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/332—Query formulation
    • G06F16/3322—Query formulation using system suggestions

Definitions

  • the present invention relates to the field of Internet information distribution, and in particular to a method and system for distributing key character related information in the Internet.
  • information related to keywords in the Internet for example, news information, entertainment information, advertisement information, etc.
  • information related to keywords in the Internet is distributed in various forms, for example, text, graphic, audio, video, etc.;
  • the methods are also diverse, and the following examples are given.
  • information related to the topic of the website is published in the form of advertisements on the mass media website.
  • agents promoting rainforest tourism can place advertisements in the ecotourism subdirectory of the Yahoo! website.
  • information related to the subject of the email is posted via a broadcast email that targets a particular group of recipients having one or more common interests.
  • news emails about a particular topic typically include a large number of Uniform Resource Locator lists (URLs) that cater to a particular advertiser's website (eg, a toy store's website), news emails
  • the recipient can "click" on the link to view the relevant information through a web browser.
  • a method and system for dynamic text advertisement by e-mail is disclosed in Chinese Patent Application No. 200380104662.3.
  • search engine search has become a very fast and effective means of getting people to access information and resources from the Internet.
  • a special column is generally displayed on the right side of the search result list page for publishing the information link address related to the search keyword, and the user can view the related information through the web browser by clicking the link.
  • a suitable keyword is preset in a page browsed by the user by a browser plug-in or other means, and the keyword displays information related to the keyword by responding to the user's click.
  • the image link used to display relevant information or related information is seriously affected by the user's browsing experience due to the need to occupy a considerable portion of the space on the web page read by the user or in the mail.
  • the image link used to display relevant information or related information is seriously affected by the user's browsing experience due to the need to occupy a considerable portion of the space on the web page read by the user or in the mail.
  • it not only affects the user's experience, but also causes serious waste of network communication resources, causing users to receive many under limited bandwidth. Unrelated or useless information.
  • the user has certain initiative for the selection of related information, but since the keyword in the publishing method is based on the content of the webpage, the correlation with the user's own needs is insufficient; Improve the relevance of the user's own needs, generally use more keyword links in the web page, but this will bring serious waste of network communication resources: First, due to increased keyword links, users' false clicks Increase, because the user has the habit of using the mouse to draw words or click when browsing the page; second, the computing device needs to spend more time and resources to calculate which keywords in the page need to be linked.
  • the technical problem to be solved by the present invention is to provide a new Internet key character related information publishing method and system, thereby broadening the connection path between keyword related information and users.
  • the present invention provides a method for distributing key information related information of the Internet, including the following steps:
  • the method may further include: according to the response rule preset for the keyword, responding to the trigger of the user, connecting the related information server, and displaying related information of the keyword on the user information terminal interface.
  • the presentation rule and the response rule may be stored in the input method lexicon.
  • the presentation rule and the response rule may also be stored separately in the form of a rule base outside the input method vocabulary, and the rule library and the input method lexicon are linked by keywords.
  • the presentation rule includes a presentation mode, a display color, a display location, a display font, and whether a link is displayed.
  • the display position is automatically determined by word frequency or by a specified position of the user.
  • the code matching rule that the keyword has is fuzzy matching or exact matching.
  • the keyword management subsystem is configured to receive a keyword determined by a related information provider, and generate a keyword list;
  • the publishing subsystem includes:
  • the input method vocabulary is preset with keywords, and each keyword has a corresponding code matching rule and a display rule;
  • a coded receiving matching unit configured to receive a coded string input by a user, and obtain a candidate word from the input method lexicon;
  • a presentation unit configured to: when the keyword is included in the candidate word, invoke the presentation rule to display the presentation information determined by the rule in a manner determined by the rule.
  • the publishing subsystem may further include: a related information issuing unit, configured to connect to the related information server according to the preset response rule, and trigger related information of the keyword on the user information terminal interface.
  • a related information issuing unit configured to connect to the related information server according to the preset response rule, and trigger related information of the keyword on the user information terminal interface.
  • the update of the input method lexicon is implemented by: sending the keyword list to the publishing subsystem, and updating the original input lexicon by the publishing subsystem; or generating a new input lexicon according to the keyword list.
  • the library is then sent to the publishing subsystem, and the entire input method vocabulary is updated by the publishing subsystem.
  • the presentation rule and the response rule may be stored in the input method vocabulary.
  • the presentation rules and response rules may also be stored independently of the input method lexicon in the form of a rule base, and the rule library and the input method vocabulary are linked by keywords.
  • the presentation rules may include a presentation mode, a display color, a display location, a display font, and No show link.
  • the display position is automatically determined by word frequency or by a specified position of the user.
  • the code matching rule that the keyword has is fuzzy matching or exact matching.
  • the plurality of keywords may correspond to the same presentation information and related information.
  • the system When the system is applied to the advertising field, it may further include: an advertisement management subsystem through which the advertisement information provider selects to purchase or add keywords required for purchase, and provides related advertisement content or advertisement links of the keyword.
  • the method further includes: an advertisement billing subsystem, configured to receive the number of triggers of the user, and complete statistics and billing operations.
  • the invention also provides a system for publishing key information related information of the Internet, comprising:
  • the input method vocabulary is preset with keywords, and each keyword has a corresponding code matching rule and a display rule;
  • a coded receiving matching unit configured to receive a coded string input by a user, and obtain a candidate word from the input method lexicon;
  • a presentation unit configured to: when the keyword is included in the candidate word, invoke the presentation rule to display the presentation information determined by the rule in a manner determined by the rule.
  • the first related information of the key coded string is obtained, and the display rule is invoked to display the key coded character on the user information terminal interface.
  • the first related information of the string is obtained, and the display rule is invoked to display the key coded character on the user information terminal interface.
  • the method may further include: according to a preset response rule, responding to the trigger of the user, connecting the related information server, and displaying the second related information of the key encoded character string on the user information terminal interface.
  • the invention also claims a system for distributing key information related to the Internet, comprising a distribution subsystem and a key code string management subsystem, wherein:
  • the key code string management subsystem is configured to receive a key code string determined by a related information provider, and generate a key code string list;
  • the publishing subsystem includes: The input method vocabulary is preset with a key encoding string, and each key encoding string has a corresponding encoding matching rule and a presentation rule;
  • a coded receiving matching unit configured to receive a coded string input by the user, and perform matching according to the code matching rule of the key coded string;
  • a first issuing unit configured to: when the encoded string input by the user meets the encoding matching rule of the key encoding string, obtain the first related information of the key encoding string, and invoke the presentation rule in the user information terminal The first related information of the key code string is displayed on the interface.
  • the publishing subsystem further includes: a second publishing unit, configured to connect to the related information server according to the preset response rule, and display the second key code string on the user information terminal interface in response to the trigger of the user Related Information.
  • a second publishing unit configured to connect to the related information server according to the preset response rule, and display the second key code string on the user information terminal interface in response to the trigger of the user Related Information.
  • the present invention also provides a system for distributing key information related information of the Internet, comprising: an input method vocabulary, which is preset with a key encoding string, each key encoding string having a corresponding encoding matching rule and a presentation rule;
  • a coded receiving matching unit configured to receive a coded string input by the user, and perform matching according to the code matching rule of the key coded string;
  • a first issuing unit configured to: when the encoded string input by the user meets the encoding matching rule of the key encoding string, obtain the first related information of the key encoding string, and invoke the presentation rule in the user information terminal The first related information of the key code string is displayed on the interface.
  • the present invention has the following advantages:
  • the present invention provides a closest access method by carefully screening and selecting an input method platform as an input method for linking candidate word windows, such as English, Chinese or Roman character input methods, as key character related information.
  • candidate word windows such as English, Chinese or Roman character input methods
  • User information release path Moreover, the present invention can provide a method for introducing two related information: using the candidate word as a medium for transmitting relevant information to the user, or using the encoded character string as a medium for transmitting relevant information to the user, which can meet the needs of different information providers.
  • the present invention since the present invention only changes the key in the input method candidate window or the surrounding area The form of the word is displayed, and the user is informed that the keyword has relevant information or related information of a small amount of data at the same time, and the user can trigger to obtain more related information corresponding to the keyword if necessary, so the invention can be minimized.
  • the degree of user experience is reduced, and the keyword-related information that is not needed, invalid, or useless by the user is prevented from being downloaded to the user locally, thereby improving the utilization of network communication resources.
  • 2a-2b are comparison diagrams of effects of the existing input method and the candidate word window of the present invention.
  • FIG. 3 is a structural block diagram of an embodiment of a publishing system of the present invention.
  • Figure 5 is a flow chart showing the steps of an embodiment of the third distribution method of the present invention.
  • FIG. 1 it is a flow chart of steps for publishing a key character related information of the Internet according to the present invention, which includes the following steps:
  • Step 101 Presetting an input method vocabulary containing keywords, where each keyword has a corresponding code matching rule, a presentation rule, and a response rule;
  • the present invention can provide a medium for transmitting relevant information to a user by using a candidate word or a coded character string, and the related information provider can select according to its own needs.
  • the candidate words are specifically described.
  • the candidate words selected by the relevant information provider are expressed by "keywords".
  • each keyword should have corresponding presentation information, a code matching rule, a presentation rule, and a response rule; the code matching rule is used to determine a manner in which the coded string matches the keyword, and the presentation rule It is used to determine how the keyword is displayed on the input method platform (such as font, color or picture, animation, video, etc.), and the response rule is used to determine how to respond to the user trigger and the action that should be performed after the trigger.
  • step 101 shows a preferred case.
  • the code matching rules can generally be stored in the input method lexicon in a field or other form.
  • the presentation rule and the response rule may be stored in the input method vocabulary by a field or other forms, or may be stored separately in the form of a rule base outside the input method vocabulary, the rule base and the rule
  • the input method lexicon is linked by keywords.
  • the presentation rules and response rules may set different parameter rules for each keyword, or may set the same parameter rules for some (including all) keywords.
  • the presentation rule and the response rule may be part of a thesaurus (field), or may be a separate database separate from the input method lexicon; may be placed locally or placed on the network when the user is connected to the network; Updating the entire input method database changes the rules of each keyword, and can also change the independent database on the network in real time.
  • the input method platform can access the latest keyword rules by accessing the independent database.
  • each keyword may also have a plurality of corresponding code matching rules, presentation rules and response rules.
  • One of the application modes is: according to different input frequencies of the keyword to the keyword, different coding matching rules, presentation rules and response rules are used, for example, if the user inputs a high frequency to the keyword, the user indicates the key If the word is sensitive, the higher priority rule is called.
  • the second application method is: According to the priority level or strategy of the relevant information provider, for example, if there is multiple related information provider selection for a keyword, the coding required for the presentation needs to be determined according to its priority level or strategy. Match rules, presentation rules, and response rules.
  • the plurality of keywords may correspond to the same presentation information and related information, that is, the provider of the same related information selects a plurality of keywords.
  • This will increase the release of relevant information and will not affect the user's input experience. For example: Keywords "computer”, “computer”, “desktop”, “notebook”, an advertiser can purchase all these keywords, use the same presentation rules and corresponding rules, etc., to achieve a relatively large area related release The effect of the information.
  • Step 102 Receive a coded string input by a user, and obtain a candidate word from the input method lexicon;
  • the present invention can be applied to any input method platform that requires a candidate word window, for example, all Chinese input methods, English input methods with candidate word prompting functions, and the like.
  • the matching rules determined by the input method platform are used, for example, full spelling, simple spelling or double spelling, etc., and for keywords having related information, the matching determined by the input method platform can be directly used. Rules (including full spelling, simple spelling or double spelling, and fuzzy sound recognition, etc.), you can also customize the encoding string matching rules (including fuzzy matching and exact matching, etc.).
  • the input method platform can know the candidate words corresponding to the encoded string. If the keyword includes the keyword, the input method platform The rules are read out in the input method vocabulary or in an independent rule base, and the keyword is presented in a display position determined according to the word frequency according to the rule. When the related information provider specifies the display position, the specified display position is preferentially used.
  • Step 103 When the keyword is included in the candidate word, the presentation rule is invoked, and the presentation information determined by the rule is displayed in a manner determined by the rule.
  • step 103 The following is an example of the "include” described in step 103:
  • Example 1 the candidate words are “related”, “champed mushrooms”, “cantaloupe”, “seeing”, “township”, etc., wherein the keyword “chossica” is determined, and the candidate words are considered to include keywords;
  • Example 2 the keyword is “sweet mushroom”, and the user input is “sweet mushroom soup”, and the candidate word “sweet mushroom soup” is considered to include the keyword “sweet mushroom”, and the keyword “spice mushroom” is displayed in a manner determined by the display rule. "Or its related information.
  • the presentation information may be a keyword, which is the presentation that least affects the user input experience.
  • the presentation rules may include display colors for the keywords, display positions, display fonts, and whether links are displayed, or any combination of the above parameters.
  • the display position may be automatically determined by word frequency or determined by a specified location of the user. Generally, the user's designation is prioritized.
  • a fixed position can also be determined by the input method platform, specifically for presenting the keyword, for example, the sixth candidate position of the candidate word window is specifically used to display the matched keyword, or A matching keyword is specifically displayed in a certain peripheral fixed area of the candidate word window.
  • the presentation information may also be other preset information (related information), for example, some preset pictures, text, animation, audio and video, etc. with a small amount of information.
  • the presentation rule may include a presentation mode, a presentation area, and the like, where the presentation mode is used to determine how to display the above information. A small amount of preset information.
  • the presentation area where the above presentation information may exist is: a candidate word window, a peripheral area of the candidate word window, or a peripheral area of the input method status bar, and the like.
  • a candidate word window a peripheral area of the candidate word window
  • a peripheral area of the input method status bar a peripheral area of the input method status bar
  • the presentation information may also have a corresponding link or a subsequent action, so preferably, the method shown in FIG. 1 may further include step 104:
  • the related information server in response to the trigger of the user, the related information server is connected, and the related information of the keyword is displayed on the user information terminal interface.
  • the response rule required in step 104 is preset in step 101. If the adopted technical solution does not include step 104, it is easy to know that the preset response rule is not needed in step 101.
  • the information terminal can be a mobile phone, a personal digital assistant (PDA), a computer, etc., and any computing device that can run an input method can be the carrier of the present invention.
  • PDA personal digital assistant
  • the information server is mainly used to provide relevant information of the keyword to the user according to the trigger of the user.
  • the related information is any information that the information provider wishes to deliver to the user through the keyword, such as: annotation information (such as pinyin annotation), news information, entertainment information, advertisement information, and the like. This information can be used in a variety of ways, such as pictures, text, audio, video, and combinations of any one or more of these elements.
  • the response rule may be arbitrarily customized according to actual needs, and may include a trigger rule, an information release rule, and the like. Preferably, for the advertisement, the charging rule may also be included.
  • the user's trigger can be: mouse click or keyboard access, and the like.
  • the response rule may be uniformly determined by the input method platform, or different response rules may be set for different keywords in the form of a rule base.
  • the input method platform determines the behavior of the mouse in the area displayed by the keyword, and if the mouse has a usual operation such as sliding in, pressing, lifting, etc., the input method platform captures, And according to the information captured by the input method platform to make the corresponding action. For example, if the mouse slides into the display area of the keyword, the keyword may float; when the mouse is pressed, the keyword area can be displayed and pressed, and the system captures the mouse action to the advertising billing server. A click-to-billing request is issued, and the advertisement representing the advertiser is clicked.
  • the advertisement is displayed with the set rules, for example, the browser is called up, the background link page is displayed, the corresponding area content around the candidate word window appears, and the like.
  • the information related to the keyword can be displayed through the browser, or by any other means to display the related information, because the use of these methods is only based on the preset response rules.
  • the media player can be called to play the related information; the picture information can be called by the picture browser to complete the relevant information of the keyword directly and effectively to the user. The entire process of passing.
  • some improvements need to be made to the existing input method platform including: corresponding transformation of the input method vocabulary, the transformation may be to add corresponding flag, link, vocabulary that is not originally, etc. Or add a separate rule base associated with the input method vocabulary, etc.; the addition and improvement of the candidate keyword display mode and response mode, the principles used by these various small improvement points are well known to those skilled in the art. Therefore, the specific coding process of each improvement point is not detailed here.
  • the keyword-related advertisement information is taken as an example for detailed description.
  • Advertisers can choose the vocabulary existing in the existing input lexicon that they need as a keyword by bidding, or create a new vocabulary according to the needs of the advertiser to add to the existing input lexicon. Key words. For the present invention, all the words in the existing lexicon can be sold out, or a part of the keywords can be provided according to a certain business strategy to provide the advertiser with a bid.
  • the system will perform keywords based on some evaluation parameters, such as customer level, bidding, urgency, keyword meaning and frequency of use, etc., or automatically or manually. Add to.
  • the invention can also preset the display manner of various keywords on the input method platform, and the advertiser can select the desired presentation form while selecting the keyword, for example, adding links, adding colors, changing fonts or hypertext can be expressed. Come out of any form.
  • the service provider of the present invention can make an evaluation of the protrusion degree and the advertisement effect of each presentation form in advance according to the difference of the presentation form, and classify the pricing levels of various presentation forms according to the points of the evaluation.
  • the advertiser can also simultaneously determine the display position of the selected keyword in the candidate word window, for example: whether it is displayed in the candidate word window or in the surrounding area; the specific position in the input method candidate window (including the overall sequential position) , or specify the first few pages, etc.); or directly based on
  • the keywords are arranged in the position of the real word frequency in the input method lexicon.
  • the service provider of the present invention can specify a corresponding advertisement bid price for each location or location determination method, which is obtained by the advertiser.
  • the advertiser can also determine the matching rules used by the keywords selected by the advertiser. For example, for the Pinyin input method platform, the advertiser can choose to purchase the full input, the simple spell, the double spell, and any combination thereof. After the advertiser chooses to purchase the above code input method, the advertiser can also specify the exact matching rule for the encoded string or the fuzzy matching rule for the encoded string.
  • the present invention can define that certain locations in the candidate word window do not provide a specified function (ie, the client cannot specify the location for displaying the selected keyword), such that the first few digits of the candidate word do not affect the user input experience. It is.
  • the invention may also be defined in that only a fixed location in the candidate window may be used to display keywords selected by the advertiser.
  • the present invention can also provide a variety of response rules with respect to keywords for advertisers to choose to purchase. For example, browsers, media players, and more.
  • the service provider of the present invention selects the keyword according to the selected keyword, the presentation rule, the response rule, the matching rule and the like.
  • Forming a keyword list generating an input method vocabulary containing keywords, each of the keywords having a corresponding code matching rule, a presentation rule, and a response rule, the input method vocabulary being used by the input method platform.
  • the presentation rules and response rules are stored in the form of fields in the input method lexicon.
  • the presentation rule and the response rule may also be stored separately in the form of a rule base outside the input method vocabulary, and the rule library and the input method lexicon are linked by keywords.
  • the keyword chosen by the advertiser is "Champignon”
  • the data line for the keyword "Champignon” in the established independent rule base is as follows:
  • the field ID represents the unique identification ID information of the keyword, and can match the keywords in the lexicon.
  • the association between the rule base and the input method lexicon can also be directly matched by the keyword itself.
  • the configuration of each field item if it is 0, means that the configuration is invalid; If it is 1, it means the configuration is valid.
  • the field "URL" can specify this keyword link The link address.
  • the above data line indicates that the user input part matches the encoded string "xiangg", and in the fifth place of all candidate words, the keyword "champignon” is displayed in the form of a body and a link.
  • the input method platform setting is greater than 5 per page, it is displayed on the first page; if 3 candidate words are displayed per page, the second page is displayed on the second page, but the field in the above data line is "page”
  • Fig. 2b which is a display effect diagram of the above embodiment
  • Fig. 2a is an effect diagram of a candidate word window of the conventional input method, and a comparison of the two can provide a clearer understanding of the present invention.
  • the advertiser chooses the full spelling code input method and all the code matching rules, when the user inputs "xiangg” on the input method platform, the first one appears as “related”, and many of the following are “sweet mushrooms”, and At this time, the "champignon” is not displayed with the display rules and response rules specified by the advertiser, because according to the matching method selected by the advertiser, it is considered that the encoded string input by the user does not match the keyword "champignon". Since the advertiser chooses the partial code matching rule in the above example, as shown in FIG. 2b, when the user inputs "xiangg” on the input method platform, the first occurrence is “related", on the first page. In the fifth place, the keyword "champignon” is displayed in the form of a carcass and a link.
  • the input method platform When the user clicks on a mouse or keyboard operation (for example, the operation of ALT + number key 5), the input method platform responds to the trigger of the user's instruction through an external input device, for example, sending the corresponding advertisement ID before the mouse click is lifted.
  • the advertisement billing server After the advertisement billing server returns to determine the billed information, the advertisement billing server responds to the link or response event program stored in the rule base.
  • the link information may also be stored on the advertisement server.
  • the server accepts the user's click behavior and completes the billing operation, the local browser is notified by the stored link, and then the user can view it in the browser.
  • the advertisement information related to the keyword "Champignon,".
  • search server http://www.sogou.com is preset in the response rule set for the keyword "Champignon", and the server is displayed on the user information terminal interface in response to the user's click operation.
  • Search results list information for a word The display can be expanded The word selection window or the browser is implemented.
  • FIG. 3 it is a structural block diagram of an embodiment of a related information distribution system of the present invention.
  • the system can be used to complete the foregoing publishing method, and specifically includes:
  • a keyword management subsystem 301 configured to receive a keyword determined by a related information provider, generate a keyword list, and update the input method vocabulary according to the keyword list 3011;
  • the publishing subsystem 302 includes an input method dictionary 3021, a code receiving matching unit 3022, and a presentation unit 3023, where:
  • the input method vocabulary 3021 is preset with keywords, each of the keywords has a corresponding code matching rule and a presentation rule; the code receiving and matching unit 3022 is configured to receive a coded string input by the user.
  • the matching method is obtained by matching the candidate word in the input method dictionary 3021.
  • the presentation unit 3023 is configured to: when the keyword includes the keyword, invoke the presentation rule, and display the determination determined by the rule in a manner determined by the rule. information.
  • the presentation information may be a keyword, which is the presentation that least affects the user input experience.
  • the presentation information may also be other preset information, for example, some preset small amount of information, text, animation, audio and video content, and the like.
  • the presentation areas where such information may exist are: a candidate word window, a peripheral area of the candidate word window, or an area surrounding the input method status bar, and the like.
  • These presentation information can be stored in the form of a local small database, associated with a rule base or vocabulary storing presentation rules by keywords.
  • the local small database may also store some special data required to display the rules, for example, special font data not included in the input method platform, and the presentation rule requires that the special font be used to display the keyword.
  • the presentation information may also have a corresponding link or a subsequent action. Therefore, the distribution subsystem 302 in the embodiment shown in FIG. 3 may further include a related information publishing unit 3024 for responding to the user according to the preset response rule. The triggering, connecting the related information server, displaying related information of the keyword on the user information terminal interface.
  • the related information issuing unit 3024 may directly connect to the related information server, acquire and display related information of the keyword, or call a program determined by the response rule (for example, a web browser), and then connect the related information server by the program. Get and display information about the keyword.
  • the related information server is an advertisement information server related to the determined keyword for storing and transmitting the advertisement information.
  • the distribution subsystem 302 can generally use a common input method platform, which includes an input method dictionary 3021, a coded reception matching unit 3022, a presentation unit 3023, a related information release unit 3024, and the like. Both are located in the user's local computing device.
  • the publishing subsystem may also use a network input method platform, where the input method dictionary 3021 may be located at the input method server end, and the matching operation in the code receiving and matching unit 3022 may also be performed by the input method.
  • the server is completed, and the sending of the link information and the calling action of the browser can also be directly initiated by the input method server.
  • the distribution subsystem 302 only needs to have the above unit modules and has the correct connection relationship, and does not need to define the location of each unit module, so the network input method will not be detailed here. .
  • the distribution subsystem may be applied independently or in combination with existing related systems.
  • the keyword management subsystem 301 can implement an update of the input method vocabulary 3021 in the following manner:
  • the first way keyword synchronization update. Sending the keyword list to the publishing subsystem, and updating the original input method vocabulary by the publishing subsystem; preferably, only the partial keyword list that has changed may be sent to the publishing subsystem;
  • the thesaurus is updated synchronously. Generate a new input method vocabulary based on the keyword list, and then update the entire input method vocabulary owned by the publishing subsystem.
  • the update method of the input method vocabulary 3021 it can also be divided into real-time update and timed update, respectively, which are different from:
  • the real-time update is an update in the case where the keyword management subsystem 301 and the distribution subsystem 302 are connected in real time (for example) Use the C/S structure of real-time connection), or update in the case of network input method (that is, under the premise of the application of the network input method, the thesaurus generation system automatically updates the thesaurus of the network input method to provide the latest advertisements. Release form).
  • the scheduled update is an update in the case where the keyword management subsystem 301 and the publishing subsystem 302 are not timed to link the network (e.g., using a C/S structure that is connected from time to time).
  • each keyword should have a corresponding code matching rule, a presentation rule, and a response rule, which can be determined by the related information provider when the keyword is selected, or directly determined by the publishing system by default.
  • the keywords included in the updated input method lexicon have corresponding code matching rules, presentation rules, and response rules.
  • the presentation and response actions may be completed in the candidate word window or may be completed in a peripheral area of the candidate word window.
  • the presentation rule and the response rule are stored in the input method lexicon in the form of a field; or may be separately stored in the form of a rule base outside the input method vocabulary, the rule base and the input method word Links are established between the libraries through keywords.
  • the presentation rules may include display colors, display locations, display fonts, and whether links are displayed, and the like.
  • the display position is automatically determined by word frequency, or determined by a specified position of the user.
  • the code matching rule that the keyword has is a fuzzy matching.
  • the system shown in FIG. 3 may further include an advertising billing subsystem 303 for receiving the number of triggers of the user and completing the statistics and charging operations.
  • the system of Fig. 3 may further comprise an advertisement management subsystem 304 through which the related information provider selects to purchase or add keywords required for purchase, and provides related information or links for the keyword.
  • the advertisement management subsystem 304 and the advertisement billing subsystem 303 are briefly introduced below by taking an advertisement as an example.
  • the ad management subsystem 304 can include:
  • the storage unit is configured to store advertisement information
  • the advertisement information may include a link of advertisement information of the purchased keyword, contact information (account, mail, telephone, etc.) of the advertiser, a release condition of the advertisement, and the like.
  • the posting status may include a start date, an end date, budget information, geographic target information, joint organization information, and the like of the advertisement.
  • a keyword may have a corresponding set of advertisements (a user is randomly selected to be presented to the click-triggered user), or an advertisement may correspond to multiple keywords (clicking on each keyword is displayed) The ad).
  • the advertisement information may further include a cost limit set by the advertisement, for example, how long the person clicks, or how many times the click is not issued, and the like;
  • the advertisement input unit provides an interface for receiving any advertisement information provided by the advertiser; the keyword purchase unit, through which the advertiser selects to purchase or add keywords required for purchase, the unit may be different for different keywords and different The presentation mode, display effect and possible display probability give different price gradients for advertising payment;
  • An information feedback and collection unit for example, a collection of times or addresses at which a user clicks to trigger an advertisement; Whether the user has an advertisement conversion behavior (for example, whether there is further click behavior from the time the advertisement is posted to the user, or whether there is a sale start or completion of the goods or services pointed to by the advertisement).
  • the advertisement billing subsystem 303 it is generally located on the server side, and is used to collect and count the number of advertisement triggers of each user.
  • some advertisement information is not required to be triggered, and some texts, pictures, animations, audio and video content, etc. with a small amount of data can be displayed, and the display of these advertisement information is also Billing is required, so in the case that the input method platform is not connected to the Internet, the input method platform may further include a billing module for recording the billing of the above information, and performing billing information when the input method platform is networked. Update.
  • the billing module is local to the input method platform, it is more suitable for the function of the billing subsystem 303.
  • Fig. 3 corresponds to the embodiment shown in Fig. 1, so that in order to save space, the relevant portions can be referred to the foregoing description.
  • the present invention may also have other embodiments.
  • the advertiser may directly purchase the encoded character string.
  • the trigger button of the related information may be displayed in the candidate word window or other area, and the user triggers.
  • the relevant information is released, or the relevant information can be directly released when the matching is matched.
  • the related information publishing method in the above application environment may include the following steps: Step 401: Presetting an input method dictionary containing a key encoding string, where each key encoding string has a corresponding encoding match. Rules, rules of presentation;
  • Step 402 Receive a coded string input by a user.
  • Step 403 When the coded string input by the user meets the code matching rule of the key coded string, obtain the first related information of the key coded string, invoke the display rule, and display the key on the user information terminal interface. The first related information of the encoded string.
  • the related information specified by the advertiser is directly displayed, and the related information may be obtained from a local database, or may be obtained from the local database. Obtained from a remote server database. It may be displayed in the candidate word window, or may be displayed in the peripheral area of the candidate word window, and even any other area capable of displaying related information is feasible.
  • the embodiment shown in FIG. 4 is generally applied to a small amount of related information specified by an advertiser. In case of, you can avoid reducing the user experience.
  • the related information in the embodiment shown in FIG. 4 may also have a follow-up action triggered by a link or a response, and the user may trigger more and deeper information through the display with a smaller amount of data. For example, if the user inputs "xiangg", it will scroll through the blank area of the input method candidate window. "Champignon is also known as citron : mushroom; has a unique fragrance, excellent texture, high nutritional value and medicinal value" (ie The first related information); and the text can have a link behind it, click or keyboard to trigger the link, then more information about the mushroom (ie the second related information) can be obtained.
  • Figure 5 is a description of this situation.
  • Step 501 Preset an input method dictionary containing a key encoding string, where each key encoding string has a corresponding encoding. Matching rules, presentation rules, response rules;
  • Step 502 Receive a coded string input by a user.
  • Step 503 When the coded string input by the user meets the code matching rule of the key coded string, obtain the first related information of the key coded string, invoke the display rule, and display the key on the user information terminal interface. The first related information of the encoded string.
  • Step 504 According to the preset response rule, respond to the trigger of the user, connect the related information server, and display the second related information of the key code string on the user information terminal interface.
  • the triggering user can complete the shortcut key (for example, Alt+candidate number), and if the trigger message is received, the second related information is acquired and the display is completed.
  • the shortcut key for example, Alt+candidate number
  • the user may be notified of a little information by displaying a trigger button, and then the user may select whether to click to obtain more related information.
  • the corresponding trigger button is displayed in a preset manner; according to the preset response rule, the related information server is connected in response to the trigger of the user. Displaying information about the key encoding string on the user information terminal interface.
  • the trigger button can be in the form of a picture, a control, etc., and the button can actually display certain information, and the user can have a certain understanding of the related information behind the trigger button, thereby determining whether a click trigger is needed.
  • the corresponding trigger button is first displayed according to the manner determined by the presentation rule (touch
  • the prompt button may give some hints about the related information according to the presentation rule.
  • the blank area after the encoded string is displayed in the candidate word window.
  • the input method platform of the present invention may be applied by clicking or keyboard triggering, and the related information server may be connected according to the preset response rule, in response to the trigger of the user, at the user information terminal interface. Information about the key encoding string is displayed on it.
  • the system 411 rack can include:
  • a key code string management subsystem for receiving a key code string selected by a related information provider, generating a key code string list; and updating the input method vocabulary according to the key code string list;
  • a publishing subsystem including an input method vocabulary, a code receiving matching unit, and a related information publishing unit, wherein: the input method vocabulary is preset with a key encoding string, and each key encoding string has a corresponding encoding match a rule, a presentation rule, the code receiving and matching unit, configured to receive a coded string input by the user, and perform matching according to the code matching rule of the key coded string; the first publishing unit is configured to be input by the user When the coded string matches the code matching rule of the key coded string, the first related information of the key coded string is obtained, and the display rule is invoked to display the first key code string on the user information terminal interface.
  • the input method vocabulary is preset with a key encoding string, and each key encoding string has a corresponding encoding match a rule, a presentation rule
  • the code receiving and matching unit configured to receive a coded string input by the user, and perform matching according to the code matching rule of the key coded string
  • the first publishing unit is
  • the publishing system may further include:
  • the second issuing unit is configured to, according to the preset response rule, respond to the trigger of the user, connect to the related information server, and display the second related information of the key encoded character string on the user information terminal interface.
  • distribution subsystem can be applied independently or in combination with existing related systems, in addition to the application of the key code string management subsystem.
  • the embodiment shown in FIGS. 4 and 5 differs from the embodiment shown in FIG. 1 only in that the embodiment shown in FIG. 1 uses a candidate word as a medium for transmitting relevant information to a user, and the embodiment shown in FIGS. 4 and 5
  • the encoded string is used as a medium for transmitting relevant information to the user, and the implementation principle and concept are completely the same.
  • the embodiment shown in Figs. 4 and 5 does not need to limit the input method to Chinese, English, Japanese, or Korean input methods because the encoded character string is used as the medium.

Landscapes

  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Mathematical Physics (AREA)
  • Computational Linguistics (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Procédé d'émission d'information relative de mots-clés sur Internet, selon les étapes suivantes: préétablissement de groupes de mots de la technique d'entrée avec des mots-clés, lesquels ont une règle de correspondance de code relatif et une régle d'affichage correspondantes; réception de la chaîne de caractères de code entrée par les utilisateurs, et correspondance avec les groupes de mots de la technique d'entrée pour donner les mots candidats; lorsque les mots candidats contiennent les mots-clés en question, la règle d'affichage est appelée, et l'information d'affichage conforme est affichée via la règle déterminée. On peut utiliser ce procédé pour émettre l'information relative de la chaîne de caractères de code clé. La solution décrite permet de disposer d'un nouveau procédé d'émission et d'un système correspondant pour l'information relative des mots-clés sur Internet, et d'élargir le trajet de connexion entre l'information relative des mots-clés et les utilisateurs. Cette solution permet de réduire l'expérience d'application à la limite minimum, d'éviter de télécharger les mots-clés superflus, invalides ou inutiles au plan local et d'améliorer la disponibilité de la ressource de communications sur Internet.
PCT/CN2007/071206 2006-12-12 2007-12-10 Procédé et système d'émission d'information relative de mots-clés sur internet WO2008071120A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CNA2006101672425A CN1971568A (zh) 2006-12-12 2006-12-12 一种互联网关键字符相关信息的发布方法和***
CN200610167242.5 2006-12-12

Publications (1)

Publication Number Publication Date
WO2008071120A1 true WO2008071120A1 (fr) 2008-06-19

Family

ID=38112386

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2007/071206 WO2008071120A1 (fr) 2006-12-12 2007-12-10 Procédé et système d'émission d'information relative de mots-clés sur internet

Country Status (2)

Country Link
CN (1) CN1971568A (fr)
WO (1) WO2008071120A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110956438A (zh) * 2019-11-01 2020-04-03 上海百事通信息技术股份有限公司 一种法商线报平台

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1971568A (zh) * 2006-12-12 2007-05-30 北京搜狗科技发展有限公司 一种互联网关键字符相关信息的发布方法和***
CN101751290B (zh) * 2009-10-23 2013-05-08 金蝶软件（中国）有限公司 一种调用功能模块的方法、装置及erp***
CN102033915B (zh) * 2010-12-03 2013-01-16 百度在线网络技术（北京）有限公司 一种开放式知识共享平台及其编辑提示方法
CN103631803A (zh) * 2012-08-23 2014-03-12 百度国际科技（深圳）有限公司 基于输入行为的进行广告定向的方法、装置及服务器
CN103400283B (zh) * 2013-07-22 2016-02-10 烽火通信科技股份有限公司 一种基于家庭网关的广告推送***及方法
CN104035667B (zh) * 2014-04-30 2018-02-02 百度在线网络技术（北京）有限公司 一种用于展现候选信息的方法和装置
CN105183185B (zh) * 2015-08-31 2019-05-31 百度在线网络技术（北京）有限公司 一种在输入法***中用于呈现数据的方法和装置
CN112597400A (zh) * 2021-03-04 2021-04-02 中南大学 一种人群的特定倾向性感知方法和***

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1494026A (zh) * 2002-10-31 2004-05-05 英业达股份有限公司 具有语音辨识辅助功能的中文输入方法及其***
CN1838116A (zh) * 2004-03-19 2006-09-27 张逶 互联网站站内输入***和方法
CN1971568A (zh) * 2006-12-12 2007-05-30 北京搜狗科技发展有限公司 一种互联网关键字符相关信息的发布方法和***

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1494026A (zh) * 2002-10-31 2004-05-05 英业达股份有限公司 具有语音辨识辅助功能的中文输入方法及其***
CN1838116A (zh) * 2004-03-19 2006-09-27 张逶 互联网站站内输入***和方法
CN1971568A (zh) * 2006-12-12 2007-05-30 北京搜狗科技发展有限公司 一种互联网关键字符相关信息的发布方法和***

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110956438A (zh) * 2019-11-01 2020-04-03 上海百事通信息技术股份有限公司 一种法商线报平台
CN110956438B (zh) * 2019-11-01 2023-06-06 上海百事通信息技术股份有限公司 一种法商线报平台

Also Published As

Publication number Publication date
CN1971568A (zh) 2007-05-30

Similar Documents

Publication Publication Date Title
JP6084589B2 (ja) リモート装置に対する送信システム
US10387891B2 (en) Method and system for selecting and presenting web advertisements in a full-screen cinematic view
US7890957B2 (en) Remote management of an electronic presence
CN101178737B (zh) 一种互联网关键字符相关信息的发布方法和***
WO2008071120A1 (fr) Procédé et système d'émission d'information relative de mots-clés sur internet
JP6411388B2 (ja) 文脈探知アプリケーションソフトウェア
US20070220419A1 (en) Systems and Methods of Providing Web Content to Multiple Browser Device Types
US20080065974A1 (en) Template-based electronic presence management
CN102598039A (zh) 多模式在线广告和在线广告交换
CN109213779B (zh) 用户终端和搜索服务器及操作方法、传输方法和传输装置
WO2009150730A1 (fr) Programme, processeur d'informations, procédé de traitement d'informations et dispositif de gestion d'informations
US20040150676A1 (en) Apparatus and method for simple wide-area network navigation
US20120059719A1 (en) Advertisement distribution server and advertisement distribution method
JP6679640B2 (ja) 情報表示プログラム、情報表示装置、情報表示方法および配信装置
WO2008071121A1 (fr) Procédé et système de distribution d'information relative directement pour utilisateur
JP2007323336A (ja) 広告配信システムおよび広告配信サーバならびに端末装置および広告配信方法
JP6553783B1 (ja) 情報表示プログラム、情報表示装置、情報表示方法および配信装置
WO2008082039A1 (fr) Procédé et système utilisant des méta-informations définies par l'utilisateur
JP2007157009A (ja) メール送受信支援システム、サーバ、プログラム、及び、記録媒体
KR20120029560A (ko) 검색 시스템 및 그 제공방법
JP6698721B2 (ja) 情報表示プログラム、情報表示方法、情報表示装置、及び配信装置
KR20050107237A (ko) 인터넷 네트워크에서 차일드 윈도우를 이용한 정보 제공 시스템 및 방법
JP2021043820A (ja) 情報処理システム、情報処理方法及び情報処理プログラム
JP2003050945A (ja) 連動型広告配信システム及び広告配信サーバの動作方法
JP2020035220A (ja) 情報表示プログラム、情報表示装置、情報表示方法および配信装置

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 07846051

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 07846051

Country of ref document: EP

Kind code of ref document: A1