WO2008059772A1 - Système de fourniture d'informations - Google Patents

Système de fourniture d'informations Download PDF

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Publication number
WO2008059772A1
WO2008059772A1 PCT/JP2007/071872 JP2007071872W WO2008059772A1 WO 2008059772 A1 WO2008059772 A1 WO 2008059772A1 JP 2007071872 W JP2007071872 W JP 2007071872W WO 2008059772 A1 WO2008059772 A1 WO 2008059772A1
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WO
WIPO (PCT)
Prior art keywords
information
action
history information
provision
behavior
Prior art date
Application number
PCT/JP2007/071872
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English (en)
Japanese (ja)
Inventor
Kazuo Fushimi
Tomohisa Hamano
Original Assignee
Dai Nippon Printing Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dai Nippon Printing Co., Ltd. filed Critical Dai Nippon Printing Co., Ltd.
Publication of WO2008059772A1 publication Critical patent/WO2008059772A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"

Definitions

  • the present invention relates to an information providing system, and more particularly to a system that provides information suitable for the current status of individual members using a network.
  • Japanese Laid-Open Patent Publication No. 2 0 0 3-2 9 6 3 5 information that collects information indicating individual user preferences in advance and provides information that matches individual user preferences.
  • a distribution system is disclosed.
  • Japanese Patent Laid-Open No. 2 0 4-3 2 6 2 1 1 detects the current position of each user and the people around him, and selects and provides appropriate information accordingly.
  • a system is disclosed.
  • an object of the present invention is to provide an information providing system capable of providing accurate information in consideration of daily behavior patterns for individual users. Disclosure of invention
  • a first aspect of the present invention provides an information providing system
  • a provision information storage unit that stores a lot of provision information related to various actions, a mamper identification code for identifying the predetermined member when the predetermined member executes the predetermined action, and the predetermined action
  • An action history information collection unit that collects action history information including: a time identification code indicating a time when the action was performed; an action identification code indicating the type of the predetermined action;
  • An action history information storage section for storing action history information collected by the action history information collection section
  • the provision information corresponding to the request is extracted from the provision information storage unit and provided to the member who made the request;
  • the behavior related to the provided information is recognized as “request behavior” and the behavior of the specific member stored in the behavior history information storage unit
  • An expected behavior prediction unit that predicts the expected behavior to be executed after the “request behavior” by referring to the history information
  • the provided information related to the predicted “expected behavior” is extracted from the provided information storage unit and provided as additional information to a specific member, and an additional information providing unit is provided.
  • a provision information storage unit that stores a large number of provision information related to various actions, a member identification code for identifying a predetermined member when a predetermined member performs a predetermined action in a predetermined area, and Collect action history information including an area identification code indicating a predetermined area, a time identification code indicating the time when the predetermined action was performed, and an action identification code indicating the type of the predetermined action.
  • An action history information storage section for storing action history information collected by the action history information collection section
  • the provision information corresponding to the request is extracted from the provision information storage unit, and this is provided to the member who made the request;
  • the action related to the provided information is recognized as a “request action” and the specific member stored in the action history information storage section
  • An expected behavior prediction unit that predicts the expected behavior to be executed after “request behavior” by referring to “behavior history information related to a specific area”;
  • the provided information related to the predicted “expected behavior” is extracted from the provided information storage unit and provided as additional information to the specific member, and an additional information providing unit is provided. .
  • the expected behavior prediction unit predicts the expected behavior, it also predicts the expected area where the expected behavior will be executed.
  • the additional information provider extracts the provision information related to both “expected behavior” and “expected area” from the provision information storage, and provides this information to specific members as additional information. is there.
  • a provision information storage unit that stores a large number of provision information related to various actions
  • a behavior history information collection unit that collects behavior history information including a host, a companion identification code for identifying the predetermined companion,
  • An action history information storage section for storing action history information collected by the action history information collection section
  • the provision information corresponding to the request is extracted from the provision information storage unit and provided to the member who made the request;
  • the companion recognition unit that recognizes the companion of the requesting member, and when the request information providing unit provides the provision information to a specific member, the action related to the provision information is referred to as “request action”. Recognized and expected to be executed after “requested action” by referring to “behavior history information with accompanying person recognized by accompanying person recognition part” of specific member stored in action history information storage part An expected behavior prediction unit that predicts the expected behavior as “expected behavior”;
  • Provided information related to the predicted “expected behavior” is extracted from the provided information storage unit and provided as additional information to a specific member, and an additional information providing unit is provided.
  • the expected behavior prediction unit makes a judgment that “It was executed immediately or several times later” within a continuous time frame set in units of 24 hours. (7) According to a seventh aspect of the present invention, in the information providing system according to the first to sixth aspects described above,
  • the expected behavior prediction unit recognizes the day of the week at the time of prediction, and refers to behavior history information related to the same day as the recognized day of the week to predict “expected behavior”.
  • An eighth aspect of the present invention is the information providing system according to the first to seventh aspects described above,
  • a preference information collection unit for collecting preference information of individual members, and a preference information storage unit for storing preference information collected by the preference information collection unit,
  • the additional information providing unit extracts provided information to be provided as additional information to a specific member, the provided information that matches the preference feeling H of the specific member stored in the preference information storage unit is discarded. It is what you choose.
  • the preference information collection unit automatically collects the preference information of individual members based on the information provided by the request information provision unit.
  • a first aspect of the present invention is the information providing system according to the first aspect of the first aspect described above,
  • the action history information collection unit collects action history information from a payment processing device that performs payment processing for a predetermined action.
  • a first aspect of the present invention is the information providing system according to the first aspect of the first aspect described above,
  • the action history information collection unit confirms the position of the mobile terminal device owned by the member. Action history information is collected from a position confirmation device with a function.
  • a first aspect of the present invention is the information providing system according to the first aspect of the first aspect described above,
  • the action history information collection unit is installed in a place that has a function of communicating with a mobile terminal device possessed by a member and performs a predetermined action, and externally displays information indicating the installation place or the type of the predetermined action.
  • the action history information is collected using a “communication device with a notification function”.
  • the action history information collection unit reads: “A digital code that is placed at a place where a predetermined action is performed and includes information indicating the placement place or the type of the predetermined action is read by a mobile terminal device possessed by the member. Action history information is collected using a medium attached in a possible manner.
  • the information providing system it is possible to provide accurate information in consideration of daily behavior patterns for individual users.
  • FIG. 1 is a block diagram showing a configuration of an information providing system according to a basic embodiment of the present invention.
  • FIG. 2 is a diagram showing a display example of provided information stored in the provided information storage unit 110 in the information providing system shown in FIG.
  • FIG. 3 is a diagram showing a configuration example of the action history information collected by the action history information collecting unit 160 in the information providing system shown in FIG.
  • FIG. 4A and 4B are diagrams showing a configuration example of the action history information stored in the action history information storage unit 120 in the information providing system shown in FIG.
  • FIG. 5A and FIG. 5B are diagrams showing display examples of provided information provided to the mobile terminal device 10 in the information providing system shown in FIG.
  • FIG. 6 is a diagram showing another display example of the provided information provided to the mobile terminal device 10 in the information providing system shown in FIG.
  • FIG. 7 is a block diagram showing a configuration of an information providing system according to a modified example of the present invention that performs prediction in consideration of an area.
  • FIG. 8 is a diagram showing a configuration example of the collected action history information in the action history information collecting unit 160 in the information providing system shown in FIG.
  • FIG. 9 is a diagram showing a configuration example of the action history information stored in the action history information storage unit 120 in the information providing system shown in FIG.
  • FIG. 10 is a block diagram showing a configuration of an information providing system according to a modified example of the present invention that performs prediction in consideration of a companion.
  • FIG. 11 is a block diagram showing a configuration of an information providing system according to a modified example of the present invention that performs prediction in consideration of both an area and a companion.
  • Figure 12 is a block diagram showing the configuration of an information provision system in which a function for providing additional information is added to the information provision system shown in Figure 11 in consideration of preference information.
  • FIG. 13 is a block diagram showing the configuration of the information providing system to which the concept of time and accompanying persons is added as preference information in the information providing system shown in FIG. BEST MODE FOR CARRYING OUT THE INVENTION
  • the information providing system includes a provided information storing unit 1 1 0, an action history information storing unit 1 2 0, a request information providing unit 1 3 0, an additional information providing unit. It consists of a unit 14 0, an expected behavior prediction unit 1 5 0, and an action history information collection unit 1 60.
  • the mobile terminal device 10 used by each user via the Internet 1 0 0 It has a function of providing predetermined provision information.
  • the feature of this system is that it can provide accurate information considering daily behavior patterns of individual users.
  • the basic principle is as follows. First, the action history information collecting unit 160 collects the actual action history of each member who is a user as action history information H indicating a unique action pattern. Details of the action history information H to be collected will be described later, but in short, information indicating which member actually performed what and when was collected as the action history information H. The action history information H collected in this way is sequentially stored in the action history information storage unit 120.
  • the provision information storage section 1 1 0 stores a large number of provision information D to be provided to individual members. Then, when a specific member makes a request for providing desired information using the mobile terminal device 10, the request information providing unit 1 3 0 responds to the request information providing unit 1 10 in the provided information storage unit 1 10. The provision information D corresponding to the request is extracted from the many provision information D stored, and the information is provided to the mobile terminal device 10 of the member via the Internet 100. In this way, when the requested information is provided to the specific member by the request information providing unit 1 3 0, the expected behavior prediction unit 1 5 0 is the behavior history information H in the behavior history information storage unit 1 2 0.
  • the process that predicts the action expected to be executed after the action related to the provided information D provided to the member as “expected action” is performed.
  • the additional information providing unit 14 0 extracts another provided information related to the “expected behavior” from the provided information storage unit 1 10, and uses this as “additional information” as a mobile terminal of the member. Processing to be provided to the device 10 is performed.
  • This additional information is information related to the “next action” predicted based on the past action history of the member, and includes accurate information that takes into account the daily action patterns of individual users. It will be said.
  • the provided information storage unit 110 is a component that stores a large number of provided information D (provided information related to various actions as will be described later) provided to each member. Consists of a server computer.
  • a mobile phone is assumed as the mobile terminal device 10 used by each member, and the provided information storage unit 110 uses the Web browsing function of this mobile phone.
  • Provided information D is available for browsing.
  • you want to provide information to members who use a personal computer as a mobile terminal device 10 you should prepare the provided information D that can be viewed using the personal computer's web browsing software. It is also possible to distribute the provided information by e-mail. In this case, the provided information D should be prepared in a format suitable for the e-mail distribution data.
  • FIG. 2 is a diagram showing a display example of provision information stored in the provision information storage unit 110.
  • Provided information D 1 is information about the restaurant with the heading “XX district restaurant guide”, and provided information D 2 is information about the department store information with the headline “XX department store”.
  • Provided information D 3 is information regarding the movie screening schedule with the headline “Theatre ⁇ ”. In order to enable browsing of such display screens using the Web browsing function, it is only necessary to prepare each provided information as a data file in HTML format.
  • each provided information D stored in the provided information storage unit 110 is information related to some action, and each provided information The point is that it is possible to identify the action related information.
  • provided information D 1 shown in Figure 2 is information related to the action “meal”
  • provided information D 2 is information related to the action “shopping”
  • provided information D 3 is an action called “movie”.
  • Information related to In this way, each provided information D prepared in the provided information storage unit 110 has a specific action associated with it in advance, and each action identification code indicates the related specific action. Is granted.
  • each provided information D is prepared as a data file in the HTML format, a predetermined action identification code should be included in this data file.
  • a code consisting of alphabets or numbers as each action identification code, but here, for convenience of explanation, the words “meal”, “shopping”, “movie” An example used as an identification code is shown below.
  • an independent storage location is secured for each action in the provided information storage unit 110, and each provided information D is stored according to the action.
  • the offer information D 1 shown in FIG. 2 is stored in a dedicated storage location for storing the offer information related to “meals”, and the offer information D 2 contains the offer information related to “shopping”. It will be stored in a dedicated storage location.
  • the action information code is not assigned to the individual provision information D, but the action related to the individual provision information D is recognized based on the information “Where it is stored”. be able to.
  • it is stored in the provided information storage unit 1 1 0. It is only necessary to be able to recognize each action provided information D is related to which action information is provided, and it is only required to be stored in correspondence with a specific action identification code. . ,
  • the action history information collecting unit 160 includes a member identification code for identifying the predetermined member and a time identification code indicating the time when the predetermined action is performed when the predetermined member performs the predetermined action. And an action identification code indicating the type of the predetermined action, and a function element that collects action history information H including the action history information storage unit 120. It is a component with a function to store the collected action history information H.
  • the action history information storage unit 120 can be configured by a computer that functions as a data server, and the action history information collection unit 160 can be configured by a computer that manages the data server. .
  • FIG. 3 is a diagram showing a configuration example of the action history information collected by the action history information collecting unit 160.
  • the action history information H 1 includes a member identification code “M 1001”, a time identification code “2006/10/08/16: 03”, and an action identification code “movie”, and is a code “M1001”.
  • the information shown shows the fact that the specific member shown actually took action in the genre of “movie” at 16:03 on October 8, 2006.
  • the action history information H 2 is information indicating the fact that the same member actually performed an action of the genre “meal” at 19:35 on the same day.
  • action history information H3, H4 is information indicating the fact that the same member actually performed an action of the genre “meal” at 19:35 on the same day.
  • the action history information collection unit 160 has a function of monitoring action actually performed by each member by some method and collecting action history information as shown in FIG. An example of specific collection methods will be described in ⁇ 3, but it is possible to collect information indicating which member actually performed what and when as action history information H. If so, the action history information collection unit 1 60 may collect these information by any method.
  • the action history information H collected in this way is sequentially stored in the action history information storage unit 120.
  • the action history information storage unit 1 2 0 may be stored in the form of each of the action history information H 1-H 4 shown in FIG. 3, but in the embodiment described here, these action history information are They are organized and stored in the form shown in Fig. 4A and Fig. 4B.
  • FIG. 4A and FIG. 4B are diagrams showing a configuration example of action history information stored in the action history information storage unit 120. In this configuration example, as shown in the figure, an independent storage area is secured for each individual member. In the storage area shown in FIG.
  • the action history information regarding the member identification code “M 1 0 0 1” ( In other words, information indicating the past action history of the member identified by “M 1 0 0 1” is stored, and the storage area shown in FIG. 4B contains the member identification code “M 1 0 0 2”.
  • Related action history information (that is, information indicating the past action history of the member specified by “M 1 0 0 2”) is stored.
  • FIG. 4A shows a storage example of action history information regarding the member identification code “M 1 0 0 1”. For convenience, only the Sunday and Monday columns are shown in the figure, but in fact, on Tuesday and Saturday A column is also provided for the action history information related to the member identification code “M1001”.
  • the data of “2006/10/08”, “Movie”, and “Meal” shown in the first line of the Sunday column can be obtained by organizing the action history information HI and H 2 in FIG. It is the obtained data.
  • the action history information HI and H2 shown in FIG. 3 each include a member identification code “M1001”.
  • the member identification code “M1001” When these are stored in the action history information storage unit 120, FIG. As shown in A, it is not necessary to add the member identification code “M1001” to each piece of data because it is stored in the dedicated storage area specified by the member identification code “M1001”.
  • As the time identification code only the year / month / day part is extracted and used as a finding, and the action identification code is stored along the time axis in the row specified by the heading. .
  • the action history information collection unit 160 collects the action history information ⁇ 1 ⁇ 4 shown in Fig. 3 and then based on the member identification codes “ ⁇ 1001” and “ ⁇ 100 2” in these information, A process for recognizing each storage area as a storage destination, creating a headline based on the date of the time identification code, and storing the action identification code in chronological order in the row specified by the heading Has the function to perform.
  • the action history information storage unit 120 does not record the information for the time when each action was executed, but the information is stored in consideration of the information for the time as the storage order of each action. Will be.
  • the “time identification code” in the present invention does not necessarily mean only a code indicating a specific time such as “year / month / day” or “hour / minute (or may include seconds)”. Any code that can indicate the temporal context of individual actions, that is, the order of execution, may be used.
  • “ Year “Month-day” information is stored, but in order to implement the present invention, it is not essential to store this “year-month-day” information. For example, from the example shown in Fig.
  • the action identification codes “Movie” and “Meal” are listed in the first line of the Sunday column, and two lines In the eyes, the behavior identification codes of “cafe”, “movie” and “meal” are simply listed, but this is the “member identification code“ M 1 0 0 1 ”.
  • the action is performed in the order of “movie” and “meal”.
  • the action is performed in the order of “coffee” and “movie” “meal”. It is information that shows the fact that "I went”.
  • the member identification code and action identification code are stored as explicit data, but the time identification code is stored intrinsically as information indicating the order of actions.
  • the daily unit is a continuous time frame that is divided into 24 hours from 0 to 1 2 o'clock in the calendar, but the daily unit of daily life in modern society is not necessarily 0 to 1 It is not optimal to grasp in a continuous time frame of 2 4 o'clock. For example, there are many cases in which X, such as watching a movie shown as a late-night late show, then going home after a late-night cafe. Therefore, as shown in Fig. 4A and Fig. 4B, a continuous time frame is set in units of 24 hours for each day of the week for each individual member in the action history information storage unit 120.
  • the continuous time frame of 24 hours unit is not necessarily divided into 24 hours from 0 hour to 2 4 hours.
  • the continuous time frame set in the Sunday field is actually 24 hours from 2:00 am on Sunday to 2:00 am on the following Monday.
  • the providing unit 1 3 0 has a function of extracting provided information D corresponding to the request from the provided information storage unit 1 1 0 and providing this to the member who made the request.
  • it can be configured by a computer that functions as a Web server.
  • the request information providing unit 1 30 sends the web page that serves as the entrance to the site to the mobile terminal. If the information is transmitted to the device 10, the member can request the desired provision information by clicking a predetermined link on the Web page as the entrance.
  • clicking on a link is not necessarily limited to the web page that is the entrance, but may be a click on the web page presented via multiple links.
  • the user can obtain a list display of search results by entering a predetermined keyword on this web page for search. It is also possible to request the desired provision information by clicking the desired link on the list display.
  • the request information providing unit 1 3 0 extracts the provided information D corresponding to the request from the provided information storage unit 1 1 0 and transmits it to the mobile terminal device 1 0.
  • Such a function of the request information providing unit 130 is known as a general Web server function, and detailed description thereof is omitted here.
  • the request to the request information providing unit 1 3 0 does not necessarily include information related to some “request behavior”. For example, as in the example above, you can click on a desired location on the Web page or enter a specific key on the search Web page. When a request is made that involves entering a single word, it usually contains information related to some “request behavior”. Specifically, for example, when you click on the text string “restaurant” on the web page or enter the keyword “restaurant” on the search screen to request the desired information to be provided This means that a request including information related to the “request behavior” of “meal” has been made.
  • the request information providing unit 1 3 0 It is possible to automatically estimate the “request behavior” that is appropriate for the current environment and extract and provide information related to it.
  • information such as the current time, the current location of the requesting member, and the current companion of the requesting member is automatically acquired (the current location and companion information are (See ⁇ 3 and ⁇ 4 for information on how to obtain this information), and by referring to this information and the action history information H stored in the action history information storage unit 120, It is possible to automatically estimate “required behavior” that is appropriate for the current environment. For example, suppose that a request is made to a request information provider 1 3 0 from a member on Sunday at 18: 00 that does not contain any information related to “request behavior”. At this time, it is assumed that the request information providing unit 1 3 0 has automatically acquired information on the current position P of the member and the companion A.
  • the “request behavior” suitable for the current environment of the member can be automatically estimated to be a specific “request behavior” of “meal”. Therefore, provision information D 1 as shown in FIG. 5B can be automatically extracted and provided. In this case, the member has not performed any input operation indicating that “request action” power S “meal” is present. In the request information providing unit 130, the “required action” suitable for the current environment of the member is required. The “desired behavior” was automatically estimated, and the provision information D 1 related to this was extracted and provided.
  • the expected behavior prediction unit 1 5 0 recognizes the behavior related to the provided information as the “request behavior” when the requested information providing unit 1 3 0 provides the provided information to a specific member.
  • the action history information storage unit 1 2 0 predicts the action expected to be executed after the “request action” as the “expected action” by referring to the action history information H of the specific member And a computer incorporating a program for executing such a prediction process;
  • the additional information providing unit 14 0 extracts provided information related to the “expected behavior” predicted by the expected behavior predicting unit 1 5 0 from the provided information storage unit 1 1 0, and this is extracted as the specific information. It has a function of providing additional information to members.
  • the request information providing unit 1 3 0 and the additional information providing unit 1 4 0 can be configured by the same Web server.
  • the behavior history information shown in FIG. 4A is a record of past behavior history for member AAA, and can be said to be information indicating the daily behavior pattern of member AAA. For example, if you look at the behavior pattern of member AAA on Sunday, you can see that after watching “movies”, there is always a practice of “meal”. Therefore, if the member AAA requests a provision information D related to “movie” on Sunday, the request information provision section 1 3 0 provides the provision information D 3 in FIG. 2, for example. If we provide the provision information D 1 related to “meal” together with the provision information D 3 related to this “movie”, we will provide the member AAA with an accurate consideration of daily behavior patterns. Provide information be able to.
  • member A AA has requested the provision information related to “movie” to request information provision section 1 3 0 in order to make a plan to watch a movie on one Sunday. Moreover, you can expect to eat after watching the movie. Therefore, if the provision information D 1 related to “meal” is provided together with the provision information D 3 related to “movie”, the member AAA will make a plan about watching the movie and also about the subsequent meal. Is possible.
  • the system shown in Fig. 1 performs the following processing.
  • the request information providing unit 13.0 sends the member A AA with the offer information D3 shown in FIG. 2 in response to the request
  • the request information providing unit 13.0 sends Report to the member specified by the identification code “M 1 0 0 1” that the provision information related to the action identification code “movie” is transmitted ”.
  • the fact that there was a “required action” of “movie” for member AAA is transmitted from the request information providing unit 1 3 0 to the expected behavior predicting unit 1 5 0. Therefore, the expected behavior prediction unit 1 5 0 predicts the “expected behavior” based on the “request behavior” of this member A A A.
  • the “expected behavior” is the behavior that is expected to be executed after the “requested behavior” based on the daily behavior pattern of the member AAA, and is stored in the behavior history information 3 ⁇ 4i storage unit 120. Predicted based on action history information about member AAA.
  • the expected behavior prediction unit 1 5 0 is “movie” If the “request behavior” is given, the “expectation behavior” that is “meal” is predicted. In this way, the “expected behavior” predicted by the expected behavior prediction unit 150 is given to the additional information providing unit 140.
  • the additional information provision unit 140 extracts the provision information related to the “expected behavior” from the provision information storage unit 110 and provides it as additional information. In the case of the above example, provision information related to “meal” Supplied as additional information.
  • the member AAA's mobile terminal device 10 is provided with information related to the “movie” from the request information providing unit 1 3 0, and the additional information providing unit provides information related to “food”. Is sent.
  • “movie” is “request behavior”
  • provided information related to “movie” is information sent based on a request by member AAA himself
  • “meal” is “expected behavior”.
  • the provision information related to “meals” is not actively requested by member AAA itself, but is added by the system as information expected by member AA A. It will be information.
  • the request information providing unit 13 30 and the additional information providing unit 140 can be configured by the same computer that functions as a Web server. Therefore, the provision information provided by the request information provider 1 3 0 (provided information related to “request behavior” requested by the member AAA itself) and the provision information provided by the additional information provider 1 4 0 (predicted “ (Provided information related to “expected behavior”) can be provided separately or independently, and can also be provided in a mutually fused form. A specific example of the actual provision form will be described below.
  • FIG. 5A and FIG. 5B are diagrams showing an example of a specific form of providing the above example.
  • provided information D 3 ′ is first displayed on the mobile terminal device 10 as shown in FIG. 5A.
  • This provision information D 3 ′ is presented by the request information provision unit 1 3 0 and is basically the same as the provision information D 3 shown in FIG. 2, but as shown in the figure, Transition button B consisting of the character string “Special Notice” is added.
  • Member AAA clicks this transition button B the provided information D1 is displayed as shown in Figure 5B. That is, in the case of the presentation forms shown in FIG. 5A and FIG.
  • the request information providing unit 1 3 0 provides the provided information D 3 with the migration button B added to the provided information D 3 as requested by the member. 'Is sent and additional information provider 1 4 0 provides when transition button B is clicked.
  • the service information D1 is transmitted as additional information.
  • FIG. 6 is a diagram showing an example of another form of provision for the above example.
  • provided information D 3 ′′ as shown in the figure is presented on the mobile terminal device 10 by the cooperative work of the request information providing unit 1 3 0 and the additional information providing unit 1 4 0.
  • This offer information D 3 '' is basically the same as the offer information D 3 shown in Fig. 2, but as shown in the figure, "A pasta fair is held today at OO restaurant.
  • Additional information M consisting of a character string “medium” is added.
  • This additional information M is information extracted from a part of the provision information D 1 shown in FIG. 5B.
  • Member A A A can obtain the display shown in Figure 6 simply by requesting information related to “movie”.
  • This display includes additional information M related to the requested information related to “movie”, and this additional information M is the “meal” that member AAA is expected to execute after “movie”. It is information related to.
  • FIG. 5A, FIG. 5B, and FIG. 6 examples of specific presentation forms of additional information are shown in FIG. 5A, FIG. 5B, and FIG. 6.
  • the presentation form of additional information is not limited to these examples. It can be presented in various other forms.
  • the display screen of the mobile terminal device 10 may be divided into two so that the provision information D 3 and D 1 shown in FIG. 2 are displayed simultaneously.
  • a form in which a small window is superimposed on a part of the screen on which the provided information D3 is displayed and the provided information D1 is displayed in the window is also possible.
  • the presentation format is such that the requested information providing unit 1 3 0 presents the original provided information requested by the member AAA and the additional information providing unit 1 4 0 also presents the additional information. Any form is acceptable.
  • the additional information is not actively requested information, and in some cases it may be unnecessary information, but presenting such additional information does not cause any significant adverse effects. .
  • the expected behavior prediction unit 1 5 0 refers to the behavior history information of the specific member stored in the behavior history information storage unit 1 2 0 based on the “request behavior” for the specific member. By doing so, it fulfills the function of predicting the expected behavior as “expected behavior” after “request behavior”.
  • One method for making such a prediction is to select an action with the specified member's number of times that has been executed immediately after the "request action” in the past as the "expected action”. It is. For example, in the example shown in Figure 4A, if the reference value is set to 3 for each day of the week, the number of times that “meal” was executed immediately after “movie” was 3 times for Sunday. Therefore, if given as “movie” power S “request behavior”, it will be selected as “meal” power s “expected behavior”. ⁇ On the other hand, in the case of the example shown in Fig.
  • actions that have been executed in the past immediately after the “request action” or several times before the request action may be selected as the “expected action”.
  • the meaning “executed several times later” does not mean “immediately after”, but may mean that another action may be interposed.
  • the action history information in the order of “shopping”, “movie”, “meal”, “coffee” is stored in the fifth line of the Sunday column in FIG. 4B.
  • “Café” does not correspond to an action performed immediately (after 1) of “Movie”. However, this is true for actions performed up to “after 2”. Therefore, in the case of Sunday in Fig.
  • expected actions there may be multiple actions selected as “expected actions”. For example, if “movie” is given as “required behavior” and the behavior that satisfies the selection criteria as “expected behavior” is both “meal” and “coffee”, It can be selected as “expected behavior”, and both the information related to “meal” and the information related to “coffee” can be provided as additional information. However, if the amount of additional information is too large, it will be annoying for users, so in practice, only one action with the highest number of times or only a few top actions will be selected as ⁇ expected actions ''. Is preferred.
  • “expected behavior” based on the percentage of past executions rather than the number of executions in the past. For example, if the actions taken immediately after or two times after the “movie” are counted, “meal” is 3 times, “coffee” is 1 time, and “sauna” is 1 time, The percentage of actions performed immediately after or after the movie was 60% for “meal”, 20% for “tea”, and S 20% for “suna” power. Therefore, for example, if an action with this ratio of 50% or more is selected as “expected action”, it will be selected as “meal” or “expected action”.
  • the day of the week at the time of prediction is recognized, and the behavior related to the same day as the recognized day of the week is recognized. It is preferable to predict “expected behavior” by referring to the history information. This is because the behavior pattern of ordinary people is often different for each day of the week. Of course, instead of handling each day of the week separately, it is possible to do two types of treatment, weekends and weekdays. Or, on holidays, it is possible to operate in the same way as Sundays.
  • the first line of Sunday in Figure 4A contains action history information in the order of “movie”. “Meal”, and the second line contains “coffee”, “movie”, “meal”.
  • the action history information of the order is stored, but the action order to be considered when predicting “expected action” is completed for each row (that is, within a continuous time frame set in units of 24 hours). And do not consider the order across lines.
  • the action history information H is information indicating which member actually performed what action when, and specifically, when a predetermined member performs a predetermined action, Information including a member identification code for identifying the member, a time identification code indicating the time when the predetermined action was performed, and an action identification code indicating the type of the predetermined action.
  • a member identification code for identifying the member
  • a time identification code indicating the time when the predetermined action was performed
  • an action identification code indicating the type of the predetermined action.
  • the simplest way to collect action history information is to have individual members self-report.
  • the action history information collection unit 160 has a function as a web server, and each member collects action history information via the Internet 100 using the mobile terminal device 1 ⁇ .
  • a web page for inputting action history information is presented. Then, on this Web page, you need to have the necessary information entered as action history information.
  • the member identification code if the member identification code is entered at the first access, it can be automatically recognized by using the cookie issued at the first access at the second and subsequent accesses. Save time and effort.
  • the time identification code if the time at which the action history information collection unit 160 was accessed is directly taken as the time identification code, it is possible to save the input effort. Although it may not be possible to capture the exact time when the action was actually performed, as described above, in implementing the present invention, the time identification code is information that can grasp the order of actions. It's enough if it works. There is no need to capture the exact time.
  • each member may perform an operation of inputting an action identification code on the Web page provided by the action history information collecting unit 160.
  • the self-reported method described above is a method of reporting the content of the action after the action is performed after the action, but the method described here is a method of inputting the scheduled action as a schedule in advance. It is. That is, before each member has access to the action history information collection unit 160 via the Internet 100 0 and performs the action, the member identification code of each member and the type of action
  • Action identification code For example, a code identifying a facility where the action is performed, such as a restaurant or a movie theater), a companion (accompaniment identification code described later), etc. Have them pre-register.
  • the action history information collection unit 1 60 keeps the registration contents temporarily. Then, when an action related to a pre-registered schedule is actually executed, the action history information collection unit 1600 automatically creates action history information H corresponding to the schedule, and the action history Information storage unit 1 2 0 ⁇ The storage process may be performed.
  • the action history information collection unit 160 has a function to display the schedule of each member registered at the present time on the web browsing screen of the mobile terminal device 10 according to the access from the member. For example, individual members can view their registered schedule on the web browsing screen, and if necessary, the fact that a specific schedule was actually executed on the web browsing screen. (For example, if a “Done” button is prepared beside each schedule display, and the schedule is actually executed, a “Done” button for the schedule will be displayed. (Click here)
  • a method of automatically determining whether or not an action related to a pre-registered schedule has actually been executed may be employed. That way, each member only has to enter the schedule in advance, No need to report. For example, the following method can be used to automatically determine whether or not a schedule action has actually been executed.
  • the mobile terminal device 10 can always grasp its own position (latitude and longitude information). It becomes possible. Therefore, the latitude / longitude information indicating its own position is transmitted from the mobile terminal device 10 to the action history information collection unit 160 at a predetermined timing (for example, every 30 minutes). On the other hand, the action history information collection unit 160 responds to the location based on information indicating the location registered as a schedule (for example, a code identifying a facility such as a store where the action is performed).
  • a schedule for example, a code identifying a facility such as a store where the action is performed.
  • a function to recognize latitude / longitude information to be prepared is prepared (a database in which latitude / longitude information of each facility is registered may be prepared).
  • the latitude / longitude information transmitted from the mobile terminal device 10 during the time registered as the schedule or in the vicinity of the time zone is converted into the latitude / longitude information corresponding to the location registered as the schedule with a predetermined accuracy. If there is a match, it can be estimated that the member has performed the action as scheduled, so it automatically determines that the action related to the schedule has actually been executed, and the contents of the schedule are
  • the history information H can be stored in the action history information storage unit 120.
  • the action history information collecting unit 1 60 is charged with a consideration for a predetermined action. It provides a function to collect action history information from a payment processing device that performs processing. Actions such as “meals”, “movies”, “cafes”, “amusement parks” are usually accompanied by payment of consideration. Moreover, recently, payment methods using credit cards and prepaid cards have become established instead of cash. When such a payment method is adopted, a payment processing device having an online function (for example, a credit card payment terminal device) is used, and who paid when and at what store, Is transferred as online data to a predetermined payment processing server.
  • a payment processing device having an online function for example, a credit card payment terminal device
  • a specific action identification code is associated with each store (for example, a French restaurant may have an action identification code of “meal”)
  • the online data will be added to this online data. Based on this, it is possible to automatically collect the member identification code (who), the time identification code (when), and the behavior identification code (at which store). If such an automatic collection method is adopted, each member only has to pay by credit card or the like without being conscious of it. For each store, the location of each member at the time of payment can be ascertained by using a database that associates addresses and latitude and longitude.
  • the member identification code (who), the time identification code (when), the behavior identification code (which store) Can be collected automatically.
  • Facilities such as movie theaters, museums and amusement parks have entrance gates. Recently, a device with a function to communicate with the mobile terminal device 10 possessed by each member has been installed at such an entry / exit gate, and after confirming each member's ID, entry / exit is permitted. There are many cases where billing is performed. In this way, when a system that recognizes the ID of the user who entered and exited by the entrance and exit gate device for entering and exiting the place where the predetermined action is performed, the ID information acquired by this entrance and exit gate device is included. Based on this, it is possible to collect action history information.
  • the member identification code (who), the time identification code (when), and the action identification code (which facility was used for which facility) were automatically collected. It becomes possible.
  • Such information may be transmitted from the entry / exit gate device to the action history information collection unit 160, or may be transmitted from the mobile terminal device 10 to the history information collection unit 160. If the action history information collection unit 160 has a function for recognizing the reception time of transmitted information, the reception time can be used as a time identification code. There is no need to send a time identification code from the side.
  • a communication device having a function to communicate with a mobile terminal device 10 such as a mobile phone by using infrared communication, BlueTooth (registered trademark), wireless LAN, or other communication functions has been introduced.
  • a mobile terminal device 10 such as a mobile phone by using infrared communication, BlueTooth (registered trademark), wireless LAN, or other communication functions
  • the service currently provided under the name “T oruca (registered trademark)” is a mobile phone as electronic data, such as restaurant cards and coupons, which have been distributed as paper media at stores. It is a service that can be incorporated into.
  • Customers use a dedicated communication device (reader / writer device) installed at a cash register in a restaurant. You can receive restaurant cards, coupons, etc. as electronic data on your mobile phone simply by bringing your mobile phone closer.
  • Action history information can also be collected using a communication device installed in such a store. That is, the communication device side can capture a member identification code for specifying the owner of the mobile phone by communicating with the mobile phone. Therefore, the member identification code, the store identification code set in advance in the communication device, and the time identification code indicating the time of communication are transmitted from the communication device to the action history information collecting unit 1 6 0 8 By doing so, the action history information collecting unit 1 60 can recognize who (member identification code), when (time identification code), and which store (store identification code) was used. Action history information collection unit 1 60 If you prepare a correspondence table of store identification codes and action identification codes (a list showing which type of action each store corresponds to), who Power It is possible to automatically collect action history information that indicates when and what type of action was performed.
  • the behavior identification code is used instead of the store identification code as the information transmitted from the communication device to the behavior history information collecting unit 160, the above correspondence table is unnecessary. If the action history information collection unit 160 has a function for recognizing the reception time of transmitted information, the reception time can be used as a time identification code. There is no need to send a time identification code from the connected communication device.
  • the behavior history information collecting unit 160 information may be transmitted from the mobile phone (the portable terminal device 10).
  • the store identification code and behavior identification code of the store are included in the electronic data such as restaurant cards and coupons transmitted from the communication device installed in the store to the mobile phone.
  • the store identification code and behavior identification code that were included should be transmitted to the behavior history information collection unit 160 together with the member identification code. Yes.
  • “Communication device with“ ” may be provided at each store, etc., and the action history information collecting unit 160 may collect action history information using the communication device.
  • a digital code that is placed at a place where a predetermined action is performed and that includes information indicating the place of placement or the type of the action is readable by a mobile terminal device 10 owned by a member.
  • the “attached medium” may be placed in each store or the like, and the action history information collecting unit 160 may collect the action history information using the medium.
  • the action history information H is a member identification code (who The expected behavior prediction unit 1 5 0 is based on this behavior history information H, and includes information on a specific member. The process of predicting “expected behavior” was performed.
  • the feature of the modified example described here is that an “area identification code” indicating the concept of “where” is added to the action history information H, and the “area identification code” is also taken into It is in the process of predicting "behavior”.
  • FIG. 7 is a block diagram showing a configuration of an information providing system according to this modification.
  • the action history information collection unit 160 has a function of collecting a member identification code, an area identification code, a time identification code, and an action identification code.
  • the action history information H stored in 1 2 0 has these four codes, and the expected action prediction unit 1 5 0 predicts the “expected action” based on these four codes. Is a point.
  • the area identification code is a code newly added in this embodiment, and is a code indicating a location when a predetermined member performs a predetermined action.
  • the individual area identification code may be any code as long as it indicates a specific geographical area.
  • each area can also be set in various ways, taking into account the commercial area or the administrative area.
  • area identification codes such as “Town-A”, “Town-B”, “Town-C”, and “Town_D” are set will be described.
  • Each of these area identification codes will be defined as a code indicating a specific area on the map.
  • the action history information collection unit 160 has a function of collecting an area identification code in addition to a member identification code, a time identification code, and an action identification code.
  • the area identification codes can be collected by using various methods described in g 3 (1) (5). For example, if each member has a portable terminal device 10 with a GPS function, the member identification code, time identification code, and behavior identification code are transferred from the portable terminal device 10. -When sending a command, etc., it is possible to obtain an area identification code by sending latitude and longitude information (a database that associates latitude and longitude with an area identification code is prepared. The latitude / longitude information may be converted into an area identification code).
  • FIG. 8 is a diagram illustrating a configuration example of the action history information collected by the action history information collecting unit 160.
  • the action history information H 1 includes a member identification code “M 1 0 0 1”, a carrier identification code “Town—A”, a time identification code “2 0 0 6 Z 1 0Z 0 8 Z 1 4: 0 3”, It is composed of the action identification code “movie”, and a specific member indicated by the code “ ⁇ 1 0 0 1” is 2 0 0 6 within a specific area indicated by the code “Town- ⁇ ”.
  • This information shows the fact that an action of the genre of “movie” was actually performed at 10:03 on October 8, 1980.
  • each action history information shown in FIG. 8 shows the fact that an area identification code is further added to each action history information shown in FIG.
  • the action history information collection unit 1 6 0 monitors the actions actually taken by each member, and provides information indicating “who, where, when, and what actions have actually taken” action history information ⁇ Will be collected as.
  • the action history information ⁇ collected in this way is sequentially stored in the action history information storage unit 120.
  • the action history information storage unit 1 2 0 can be stored in the form of each action history information ⁇ 1- ⁇ 5 shown in Fig. 8, but in the embodiment described here, these action history information are organized. Then, it is stored in the form shown in Fig. 9.
  • FIG. 9 is a diagram showing a configuration example of the action history information stored in the action history information storage unit 120. In this configuration example, a separate and independent storage area is secured for each individual member. In the part shown in the figure, the behavior of the member-one identification code “0 1 0 0 1” is recorded. History information (that is, information indicating the past action history of the member specified by “M 1 0 0 1”) is stored.
  • the action history information for each member is stored separately and continuously for 24 hours per day of the week.
  • a frame is set, and the action identification code is enumerated as an order on the time axis (horizontal axis in the figure) within this continuous time frame.
  • each date column is subdivided by area identification code and divided into different lines for each area identification code.
  • the individual action identification codes are listed in the corresponding area identification code rows.
  • the column of “2 0 0 6/1 0/0 8” on Sunday is further subdivided into “Town-A”, “Town- ⁇ ”, and “Town-C” lines.
  • the data “movie”, “shopping”, “meal”, and “coffee” are data obtained by organizing the action history information H I—H 4 in FIG.
  • this member after watching “Movies” in the “Town-A” area, this member performs “Shopping” and “Meals” in the “To TM -B” area, and finally “Coffee” in the “Town-C” area. Therefore, each action identification code is listed in the corresponding area identification code row.
  • the action history information collecting unit 1 60 collects the action history information H 1—H 5 shown in FIG. 8, and then the member identification codes “M 1 0 0 1” and “M 1 0 0” Based on ⁇ 2 '', each storage area where these information is stored is recognized, a heading is created based on the date part of the time identification code, and based on the area identification code, It has a function to set a line to subdivide each heading field, and to store the action identification code in a specific order in a specific heading field. In this case, the action history information storage unit 1 2 0 does not record the information for the time when each action was executed, but the storage order for each action is also taken into account. Will be done.
  • the expected action prediction unit 1 5 0 makes it possible to predict “expected behavior” more accurately in consideration of the area identification code.
  • the behavior patterns of a particular member often differ from one area to another. For example, in the example shown in Fig. 9, as long as you see this member's behavior on Sunday, you can see that “shopping” is always done in the “Town-B” area. Therefore, if the member is in the “To TM _B” area and requests to provide information on some behavior, the expected behavior prediction unit 1 5 0 specifies the “Town-B” area.
  • the Expected Behavior Prediction Department 1 5 0 requests the provision of information regarding “meal” when the relevant member is in the “Town- (:” area, or designates the “TOTO-C” area. If you ask for information on “meal” (for example, search for the word “restaurant” & “Town-Cj”), you can predict “expected behavior” that is “coffee” with a higher probability. It becomes possible to do.
  • the expected behavior prediction unit 1 5 0 specifies that if the member is in the T 0TO -Bj area and requests information about “coffee” or “Town- B” area.
  • the next “expected behavior” would be the “Town-CJ area”
  • the prediction of “meal” can be predicted with higher probability. In other words, it is possible to make predictions that include “Town-Bj area“ Coffee ”, then“ Town_C ”area, then“ Meals ”. After all, if you give “Expected behavior” along with “Expected behavior” to “Additional information providing unit 1 4 0” like “Meal” in “To dish-C” area, Additional information providing unit 1 4 0 Only the information related to both the “expected behavior” and the “expected area” can be selected and provided.
  • this member 1 is provided with information related to “Café” in To TM -Bj from the request information providing unit 1 3 0 and from the additional information providing unit 1 4 0. “Information related to“ food ”in TOTO-CJ will be provided as additional information.
  • the action history information collecting unit 1 60 is a member for identifying the predetermined member.
  • Action history information including: an identification code; an area identification code indicating the predetermined area; a time identification code indicating the time when the predetermined action is performed; and an action identification code indicating the type of the predetermined action.
  • the action history information H including these four kinds of codes is stored in the action history information storage unit 120. Then, the request information providing unit 1 3 0 receives a “request related to a specific area” from each member, extracts the provided information corresponding to the request from the provided information storage unit 1 1 0, Performs the function provided to the member who made the request.
  • a “request related to a specific area” from one individual member may be received as, for example, a search request with a key word such as “Town-Bj” or a mobile terminal device 1 owned by the member.
  • Use the position recognition function such as the GPS function of 0 to automatically acquire the current position information of the member and grasp the current position information as information indicating a “specific area”.
  • the member himself / herself will intentionally designate a specific area, such as “Town-B” (in this case, the member does not necessarily have to be in “; Town B”) In the latter case, members themselves do not need to actively designate areas.
  • the “request behavior” “meal” is accompanied by the area identification code “Town-B”. Accordingly, an area identification code indicating a “specific area” is given to the expected behavior prediction unit 15 50 from the requested behavior providing unit 1 30 as well as the specific “requested behavior”. Therefore, the expected behavior prediction unit 1 5 0 refers to the “request behavior” by referring to “behavior history information related to the specific area” of the member stored in the behavior history information storage unit 1 2 0. It is possible to presume the behavior expected to be executed after the “expected behavior”.
  • the request information provider 1 30 indicates that “Town-B” area identification code and provision information related to “Café” behavior identification code are extracted from the provision information storage unit 110 and the member's mobile information terminal 10 And the process of giving these codes to the expected behavior prediction unit 1 5 0. That is, an action identification code “brown” that is “request behavior” and an area identification code “To Wn _Bj” that accompanies this are given to the expected behavior prediction unit 1 5 0.
  • the behavior prediction unit 1550 refers to the Sunday column of the behavior history information shown in FIG. 9 and grasps the behavior “Café” in the “TOTO-B” row as the “focused behavior”.
  • the prediction is made in consideration of the transition between the areas, “Move to the Town-CJ area and“ Dine ””. Will be.
  • the providing unit 14 0 extracts provided information related to both the predicted “expected behavior” and “expected area” from the provided information storage unit 110, and adds this information to the member. Can be offered as.
  • information corresponding to “Town-B & cafe” is provided from the requirement information providing section 1 3 0, and it corresponds to “TOTO-C & meal” from the additional information providing section 1 4 0 Additional information will be provided.
  • FIG. 10 is a block diagram showing a configuration of an embodiment having a processing function considering such a companion.
  • the action history information collection unit 160 has a function of collecting action history information H including a companion identification code.
  • the companion recognition unit 1 70 is added, and the expected behavior prediction unit 1 5 0 has a function of predicting “expected behavior” in consideration of the companion identification code.
  • the action history information collection unit 160 in this modification example includes a member identification code for identifying the predetermined member when the predetermined member performs a predetermined action together with the predetermined companion,
  • An action history including: a time identification code indicating a time when a predetermined action is performed, an action identification code indicating the type of the predetermined action, and an accompanying person identification code for identifying the predetermined accompanying person It has a function of collecting information, and the action history information storage unit 1 2 0 stores action history information H including a companion code.
  • action history information H including a companion code.
  • the “method by self-declaration of each member” described in ⁇ 3 (1) is the most. Easy way. When making each member self-assess, it is only necessary to include information indicating “with whom”. Or ⁇ 3 (2) You may use the “method to input the schedule in advance” described in. In this case, when entering the schedule, it is sufficient to include information indicating “with whom” the companion.
  • a list of companions can be registered in advance in the action history information collection unit 160. And convenient. Then, when registering a schedule, it is possible to input a companion only by selecting a specific companion from the companion list by a trick operation.
  • the companion identification code it is difficult to collect the companion identification code in the “method of automatic collection from the payment processing device” described in ⁇ 3 (3), but the “location verification device” described in ⁇ 3 (4)
  • the entrance / exit gate device at the same facility can obtain information on the entry / exit of not only the person but also the accompanying person, so that the accompanying person can be recognized.
  • a communication device that distributes restaurant cards, coupons, etc. as electronic data is installed in a store facility such as a restaurant, make sure that the electronic data is also imported to the mobile terminal device owned by the accompanying person. By doing so, it is possible to collect a companion identification code.
  • ⁇ 3 (6) “Automatic collection from media placed in the facility” electronic data is imported from the two-dimensional code printed on the media to the portable terminal device owned by the companion. It is possible to collect a companion identification code even if you ask them to do so.
  • Another method is to use a communication function between portable terminal devices possessed by individual members.
  • Recently used mobile terminal devices have a function to communicate with other mobile terminal devices using infrared, BlueTooth (registered trademark), wireless LAN, etc. It is. Therefore, if the communication function as described above (information can be directly exchanged between the terminals) between the portable terminal device owned by the person and the portable terminal device possessed by the accompanying person, any form is possible.
  • the companion identification code can be obtained through this direct communication. For example, if the infrared communication function is used, if both mobile terminal devices face each other and perform a predetermined communication operation, the companion identification code stored in the accompanying mobile terminal device Can be imported to the mobile terminal device side. Therefore, when the action history information is transmitted from the mobile terminal device of the person himself / herself to the action history information collecting unit 160 using the various methods described so far, the information including the companion identification code is transmitted. It becomes possible.
  • the companion identification codes can be collected even if the member does not perform intentional communication operations. For example, if both mobile terminal devices have a function to search and communicate with other mobile terminal devices in the vicinity at a predetermined cycle (for example, every 5 minutes), an intentional communication operation is performed. Even without this, the identification code of the partner member can always be obtained from a mobile terminal device in the vicinity, and the latest information “who are currently with” can always be updated.
  • a predetermined cycle for example, every 5 minutes
  • Acknowledgment Acknowledgment and Knowledge Department 1 7 0 identifies a companion for a specific member when a specific member requests the requested information provision part 1 3 0 for the desired provision information. It is a component with a function to recognize.
  • a method for recognizing a companion by the companion recognition unit 170 a method in accordance with the method for recognizing a companion by the action history information collection unit 160 described above can be used. For example, by entering and confirming the self-declaration schedule of that particular member, it is possible to have the information about the companion who is currently with him / her be entered. If both of them own a GPS mobile phone, it is possible to recognize a person who is in the same position as the person as a companion.
  • the companion can be recognized by a method using direct communication between the mobile terminal device owned by the person and the companion. Alternatively, the companion may be identified using the method described in ⁇ 3 (4) — (6).
  • the expected behavior prediction unit 1 5 0 refers to the behavior history information with the accompanying person recognized by the accompanying person recognition unit 1 7 0 of the specific member stored in the action history information storage unit 1 2 0. By doing so, it is possible to predict the expected behavior as “expected behavior” after “request behavior”. For example, if the companion recognition unit 1 7 0 recognizes that the companion is a fiancee, the member's “ The expected behavior is predicted based on the past behavior pattern. In other words, “expected behavior” is predicted by referring to action history information about a combination of a specific member and a specific companion.
  • the additional information providing unit 140 provides the provision information related to the “expected behavior” predicted in this way as additional information, which is the same as in the basic embodiment described above.
  • FIG. 11 is a block diagram showing a configuration of an information providing system according to a modified example of the present invention that performs prediction in consideration of both an area and a companion.
  • the action history information storage unit 1 2 0 stores action history information H with a member identification code, ID code, time ID code, action ID code, companion ID code are included. Since the operation of this system is a combination operation of the above-described individual modifications, detailed description is omitted.
  • expected behavior is predicted by referring to the past behavior patterns of each member, and the additional information providing unit 140 extracts the provision information related to the “expected behavior” thus predicted.
  • additional information in the embodiment described here, preference information of individual members is referred to when providing provided information as additional information is extracted.
  • FIG. 12 is a block diagram showing a configuration of an embodiment in which a function for considering preference information is further added to the system shown in FIG.
  • the difference from the apparatus according to the embodiment shown in FIG. 11 is that a preference information collection unit 1800 and a preference information storage unit 1900 are newly provided, and an additional information provision unit 1400 is
  • the preference information storage unit 190 extracts the provision information as additional information in consideration of the preference information T stored in the database.
  • the preference information collection unit 1 80 is a component that has the function of collecting the preference information T of individual members.
  • the preference information storage unit 1 90 is the preference information T collected by the preference information collection unit 1 80 Is a component having a function of storing. Both are components that are realized using a computer such as a server device.
  • the preference information T is composed of a member identification code and a preference code.
  • the member identification code is the same as the member identification code included in the action history information H, and is a code indicating a specific member.
  • the preference code is a code defined to indicate each member's preference, and any code can be used as long as it can indicate personal preference. For example, a code indicating a preference such as “Italian food” or “spicy food” can be used as a preference code for a meal.
  • the preference information collection unit 1 8 0 has a preference code for each member. It is a component with the function to collect.
  • the simplest way to collect preference codes is self-reported by each member. Specifically, a web page for collecting preference information is presented to the mobile terminal device 10, a questionnaire survey on preferences is conducted on this web page, and each member inputs the necessary items. In this way, preference codes can be collected for each member. Alternatively, it is also possible to divert the preference information data on each messibar collected independently by a credit card company or the like and store it in the preference information storage unit 190.
  • the preference information collection unit 180 can have an automatic collection function of preference information T.
  • the preference information collection unit 180 can automatically collect the preference information of individual members based on the provision information provided by the request information provision unit 130. Since the request information providing unit 1 3 0 performs a process of transmitting desired provision information in response to a request from each member, basically, the request information providing unit 1 3 0 sends a request to a specific member. It can be inferred that the information provided is information that matches the preference of the specific member. Therefore, a predetermined preference code is associated with each provided information D, and when the specific provided information D is transmitted from the request information providing unit 1 30 to a specific member, it is monitored. For example, the member identification code of the specific member, the preference code associated with the specific provision information D, and the preference information T can be collected.
  • the preference information indicating the code is stored in the preference information storage unit 190.
  • the preference information T indicating the preference code may be stored in the preference information storage unit 190 when it is transmitted a predetermined number of times or more.
  • the additional information providing unit 140 extracts the provision information to be provided as additional information to the specific member. At this time, it is possible to select provision information that matches the preference information of the specific member stored in the preference information storage unit 190. For example, when an action “meal” is designated as “expected behavior”, the additional information providing unit 1 4 0 will receive “meal” from within the provided information storage unit 1 1 0. The provided information related to the mobile phone device 10 is extracted and transmitted to the mobile terminal device 10. At this time, among the provided information related to “meal”, in particular, the preference information of the specific member It is possible to select and extract provided information that matches ⁇ (for example, “Italian cuisine”).
  • ⁇ for example, “Italian cuisine”.
  • the unit 140 can select and provide provision information related to the vicinity of the current position (for example, information on a movie theater or restaurant located in the vicinity of the current position).
  • the system shown in Fig. 13 adds the concept of time and companion as preference information in the information providing system shown in FIG. That is, the individual preference information T stored in the preference information storage unit 190 is composed of four codes: a member identification code, a time identification code, a companion identification code, and a preference code.
  • preference information T may be composed of only three of the member identification code, time identification code, and preference code, or preference information T may be composed of only three of the member identification code, companion identification code, and preference code. It may be configured.
  • each member's “time zone” It is possible to grasp the “preferences that have been taken into account”. For example, even if the preference is related to the action of “meal”, it is possible to accumulate detailed information such as “I like fast food in the morning, Italian food in the day, and Japanese food in the evening.” .
  • the time identification code also includes information on the day of the week and the season, and stores information about preferences such as “French on Saturday / Sunday, Japanese on weekdays” and “Japanese for summer and French for winter”.
  • the preference information collection unit 1 8 0 should have the time of information collection (for example, ) Should be provided as a time identification code.
  • the preference information T is
  • the preference information collection unit 1800 may be provided with a function for collecting the companion identification code at the time of information collection. Various methods described so far can be used as specific methods for collecting the companion identification codes.
  • both the time identification code and the companion identification code are added to the preference information T, it becomes possible to grasp the “preference considering both the time zone and the companion” of each member. For example, even if the preference is about “meal,” “accompaniment person is judicial BBB, fast food in the morning”, “accompaniment person is judicial BBB, French at night” "The companion is a classmate CCC, Detailed information that takes into account both the time zone and the companion can be accumulated, such as “Japanese in the morning” and “Yakiniku in the evening when the companion is a classmate CCC and in the evening”.
  • the additional information providing unit 14 0 provides the additional information when the provision time is the morning time. If it is a belt, it is possible to select information that matches the preference of the morning time zone, and if the companion is a fiance BBB, it matches the preference when the judicial BBB is accompanied It becomes possible to select information. Therefore, more appropriate additional information can be provided to member A AA at that time.
  • the present invention can be used for the purpose of providing information suitable for the current status of individual members using the Internet.

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Abstract

L'objectif de l'invention est de fournir des informations appropriées prenant en compte les modèles de comportement ordinaires d'utilisateurs individuels. Une partie (160) de collecte d'informations d'historique de comportement collecte, en tant qu'informations d'historique de comportement (H) indicatives de modèles de comportement spécifique de membres individuels, des historiques de comportement réel des membres les uns après les autres et les stocke en tant qu'historique de comportement dans une partie (120) de stockage d'informations d'historique de comportement. En réponse à une requête provenant d'un élément particulier, une partie (130) de fourniture d'informations demandées extrait des informations de fourniture répondant à la requête parmi d'autres informations de fourniture (D) stockées dans une partie (110) de stockage d'informations de fourniture ; puis fournit les informations de fourniture extraites à un appareil (10) de terminal mobile de l'élément par l'intermédiaire d'Internet (100). Lorsque les informations de fourniture sont fournies au membre, une partie (150) de prédiction de comportement attendu se réfère aux informations d'historique de comportement (H) dans la partie (120) de stockage d'informations d'historique de comportement, prédisant ainsi, en tant que comportement attendu, un comportement qui peut être attendu à exécuter après un comportement apparenté aux informations de fourniture fournies. Une partie (140) fournissant des informations supplémentaires extrait de la partie (110) de stockage d'informations de fourniture des informations de fourniture apparentées au comportement attendu et fournit les informations de fourniture extraites à l'appareil (10) de terminal mobile du membre.
PCT/JP2007/071872 2006-11-14 2007-11-06 Système de fourniture d'informations WO2008059772A1 (fr)

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JP5469876B2 (ja) * 2009-02-17 2014-04-16 日本電信電話株式会社 行動予測装置及びプログラム
JP5235160B2 (ja) * 2009-04-20 2013-07-10 日本電信電話株式会社 行動予測装置とそのプログラム
JP5433472B2 (ja) * 2010-03-23 2014-03-05 日本電信電話株式会社 行動予測装置、方法及びプログラム
JP5660448B2 (ja) * 2010-12-17 2015-01-28 カシオ計算機株式会社 動画像生成装置、動画像生成方法、及びプログラム
JP5418520B2 (ja) * 2011-02-16 2014-02-19 カシオ計算機株式会社 場所情報取得装置、場所情報取得方法、及びプログラム
JP6183874B2 (ja) * 2011-06-06 2017-08-23 株式会社ぐるなび 電子広告システム
WO2014017054A1 (fr) * 2012-07-27 2014-01-30 日本電気株式会社 Système de présentation d'informations et son procédé de commande, dispositif de réception d'informations et son procédé de commande, et dispositif de distribution d'informations et son procédé de commande
JP5855039B2 (ja) * 2013-03-22 2016-02-09 ヤフー株式会社 販促システム、販促品配布方法及びプログラム
JP5802716B2 (ja) * 2013-08-13 2015-10-28 ソフトバンク株式会社 情報処理システム、プログラム及び照合方法
JP5985568B2 (ja) * 2014-09-26 2016-09-06 国立大学法人京都大学 活動度予測システムおよびそれを用いたイベント情報配信システム
JP6012701B2 (ja) * 2014-12-24 2016-10-25 ソフトバンク株式会社 プログラム及び情報処理装置
JP6605822B2 (ja) * 2015-03-17 2019-11-13 株式会社日本総合研究所 顧客情報システム及びプログラム
JP6213967B2 (ja) * 2015-04-02 2017-10-18 ヤフー株式会社 広告システムおよび広告効果判定方法
JP6296092B2 (ja) * 2016-04-28 2018-03-20 ソニー株式会社 情報処理システム、およびサーバ
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