WO2003056486A1 - Electronic bulletin board system and electronic bulletin board operation method - Google Patents

Electronic bulletin board system and electronic bulletin board operation method Download PDF

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Publication number
WO2003056486A1
WO2003056486A1 PCT/JP2002/013706 JP0213706W WO03056486A1 WO 2003056486 A1 WO2003056486 A1 WO 2003056486A1 JP 0213706 W JP0213706 W JP 0213706W WO 03056486 A1 WO03056486 A1 WO 03056486A1
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WO
WIPO (PCT)
Prior art keywords
bulletin board
electronic bulletin
electronic
server device
specific name
Prior art date
Application number
PCT/JP2002/013706
Other languages
French (fr)
Japanese (ja)
Inventor
Takanori Sato
Original Assignee
Fujiwara, Tomonari
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Fujiwara, Tomonari filed Critical Fujiwara, Tomonari
Priority to JP2003556929A priority Critical patent/JPWO2003056486A1/en
Publication of WO2003056486A1 publication Critical patent/WO2003056486A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an electronic bulletin board system that provides an incentive to a user who has many writers.
  • the first method is a method in which the customer answers the questionnaire sheet prepared in advance and collects the sheet.
  • the second method is to create a home page for store advertisement and provide an answer page in it.
  • the third method is to entrust the investigation to a third party organization.
  • the first method is to set up a written opinion box inside the store, place it along with the questionnaire created in advance, and fill out the questionnaire on the questionnaire, put it in the written opinion box, and collect it later. It is a thing.
  • the store side grasps the needs of the customer from the collected response results and obtains hints for service improvement.
  • the second method is to set up an advertising website for the store, and to provide an annex within it.
  • the questionnaire question content is fixed in advance, a form is created, the customer accesses and answers the question content of each questionnaire, and when the submit button provided on the questionnaire page is selected in advance, the store's electronic mail format It is configured to send to mail address.
  • the shop side is configured to collect the results of surveys by browsing the mailbox on the shop's e-mail terminal. There is no need to print or collect questionnaires.
  • the store side grasps the needs of the customer from the collected response results and obtains hints for service improvement.
  • the third method is to entrust the investigation to a third party organization.
  • Example as a third party organization For example, if you ask a market research company, the market research company recruits monitors for the store and makes the stores' services available. After that, questionnaires and interviews are conducted on each monitor to collect, analyze and report to the store. The store side obtains the survey results from the market research company as ready-to-use data.
  • the merit of the first method is that it is often possible to obtain valuable opinions because it is possible to give a glance at unspecified customers.
  • the problem of the first method is that the merits of answering to the respondent are small.
  • the shop side can improve and the customer can receive better service, but the direct merit is not obtained to the customer side.
  • the percentage of customer responses that are dissatisfied with the store service will increase. This makes it difficult to obtain store service strength information. Therefore, as a method of returning Meritsu's bribe to customers, a method of offering gifts or the like to customers may be considered.
  • a gift is to be provided later, it will be necessary to include the customer's name and address on the questionnaire. In this case, since the anonymity of the questionnaire respondents is lost, it becomes difficult to obtain critical information, and the number of respondents also decreases, which lowers the significance of the questionnaire.
  • the advantage of the second approach is that the cost of creating, distributing and collecting questionnaires is almost zero.
  • the problem of the second method is the use of a questionnaire form, and when using a form that only answers with fixed questions, only the opinions that are in the form are collected It will be difficult to narrow down the points.
  • the customer's name and address information will be needed, and the anonymity in the questionnaire will be lost, and it will have the same problem as the first method. It will be.
  • the bulletin board is opened and a questionnaire is conducted, if the bulletin board is simply opened, the number of writings does not increase, and there is also the possibility that the bulletin board may be damaged, which is a malicious mischief.
  • anonymous customer writings did not contact the store and were unable to offer thanks or giveaways.
  • the merit of the third method is that it is a survey by a specialist and therefore results are reasonable.
  • the problem with the third method is that the question is only asked to the market research company that they were exposed to the market research company, so there is the possibility of being overlooked if there are other problems.
  • Another point is that monitors are only related to market research companies and there is no relationship between monitors.
  • Japanese Patent Application Laid-Open No. 2 0 0 1-1 5 5 5 6 3 which counts the number of times of writing on an electronic bulletin board is proposed.
  • This publication discloses that the number of writes is counted and ranked. However, increasing the number of writes by ranking may not necessarily lead to improvement in the quality of the writes.
  • Japanese Patent Application Laid-Open No. 9-8630 has also been made to improve the quality of a bulletin board. However, it did not lead directly to the store's service.
  • An electronic bulletin board system comprises an electronic bulletin board server apparatus and at least one terminal apparatus electrically connected to the electronic bulletin board server apparatus, and the terminal apparatus accesses the electronic bulletin board server apparatus. Provide incentives according to the number of times they are written.
  • the electronic bulletin board server apparatus may incorporate an electronic bulletin board program including an electronic bulletin board control program for displaying an electronic bulletin board on a terminal apparatus and bulletin board data input from the terminal apparatus.
  • This bulletin board data may be composed of specific name data and text data.
  • the electronic bulletin board control program may have a function of measuring the number of times of writing from a terminal apparatus using specific name data and registering the number in the database further provided in the electronic bulletin board server apparatus for each of the specific names.
  • This electronic bulletin board control program can also be provided with a function of granting qualification according to the number of writes for each specific name.
  • the electronic bulletin board control program can also be provided with a function to provide an incentive according to the number of writes for each specific name.
  • This incentive may be a web page that is automatically generated each time the number of writes for a specific name exceeds a specific number, and may be displayed only on the terminal where the cash voucher information is posted and written.
  • the bulletin board data may further include at least one of an e-mail address, a home page address, text data title, text display color, display image data, and an editing password.
  • the electronic bulletin board server device may further include a mail program having a function of automatically generating an electronic mail text addressed to an electronic mail address corresponding to a specific name and automatically sending the text.
  • This incentive is an e-mail text addressed to an e-mail address corresponding to a specific name every time the number of writes for each specific name exceeds the specific number, and the cash voucher information is posted. May be sent to the e-mail address.
  • the electronic bulletin board control program may be capable of transmitting remittance information to an electronic money management server connected to the electronic bulletin board server apparatus, in which an account corresponding to a specific name exists and this incentive is an electronic money management, Remittance information of a predetermined amount may be transmitted to the electronic money server each time the number of writings for each specific name exceeds the specific number.
  • This electronic bulletin board control program can determine the winners by a sorting program using random numbers from lottery candidates.
  • This incentive can also make a specific name a lottery candidate each time the number of writings for each specific name exceeds a specific number.
  • This terminal device may be configured from any of a mobile telephone terminal, a desktop personal computer, and a portable information terminal.
  • the electronic bulletin board server device is connected to a point card reading and writing device, and the point card reading and writing device can read and write information on a point card on which information including a specific name and the number of accesses is electromagnetically recorded.
  • the electronic bulletin board server device is characterized by having a shop front form web page provided with an input frame for inputting a specific code and e-mail address information.
  • the electronic bulletin board server device is characterized in that the electronic mail having the incentive information recorded therein is transmitted to the mobile phone which has accessed the in-store form web page according to the number of times the in-store form web page is accessed. It features.
  • the electronic bulletin board management method comprises: the electronic bulletin board server apparatus and at least one terminal apparatus electrically connected to the electronic bulletin board server apparatus; and the terminal apparatus accesses the electronic bulletin board server apparatus Provide incentives according to the number of times they were written.
  • An electronic bulletin board management program comprises: an electronic bulletin board server apparatus and at least one terminal apparatus electrically connected to the electronic display board server apparatus, Providing access to the electronic bulletin board server apparatus from a terminal apparatus according to the number of times of writing.
  • FIG. 1 is a block diagram of a bulletin board system according to the present invention
  • FIG. 2 is a flow chart of the electronic bulletin board system according to the present invention.
  • Fig. 3 shows the input screen of the electronic bulletin board system according to the present invention
  • FIG. 4 is a ranking condition table of the electronic bulletin board system according to the present invention.
  • FIG. 5 is a chart of eligibility ranking table of the writer of the electronic bulletin board system according to the present invention
  • FIG. 6 is a coupon on the web of the electronic bulletin board system according to the present invention
  • FIG. 7 is a coupon on the electronic bulletin board system according to the present invention
  • FIG. 8 is a block diagram of a second embodiment of the electronic board system according to the present invention
  • FIG. 9 is a flowchart of a second embodiment of the electronic bulletin board system according to the present invention
  • FIG. 10 is a block diagram of the third embodiment of the electronic bulletin board system according to the present invention
  • FIG. 11 is a flowchart of a third embodiment of the electronic bulletin board system according to the present invention
  • FIG. 12 is an over-the-counter form of the third embodiment of the electronic bulletin board system according to the present invention.
  • the present invention relates to an electronic bulletin board system, and the configuration of the embodiment is shown using FIG. 1 and the method is shown using FIG. 2 to FIG.
  • the configuration of the electronic bulletin board system according to the present invention is shown in FIG.
  • the electronic bulletin board system is connected to a terminal apparatus 6 such as a personal computer apparatus through an electronic bulletin board server apparatus 2 which is the center of this system and a network 4 such as the Internet.
  • the terminal device 6 is also connected to a printer 8 for printing the displayed home page information.
  • the terminal device may be a mobile phone terminal 10.
  • the electronic bulletin board server device 2 is an electronic bulletin board program 12 for posting an electronic bulletin board and storing data.
  • the electronic bulletin board program 12 is composed of an electronic bulletin board control program 20 for displaying data on the electronic bulletin board, accepting data input, and redisplaying, and bulletin board data 22 for storing the input data.
  • the electronic bulletin board control program 20 has a bulletin board display function including a function of displaying already input information as a first function and a function of waiting for the next input as a second function.
  • the first function is a function of automatically generating a web page displaying information inputted by the previous writer and displaying the web page according to the request of each terminal.
  • the second function is for the writer to wait for bulletin board information to be created via the terminal.
  • the input information is a specific name, a handle name, information that specifies the writer, the writer's e-mail address, the writer's home page address, the title of the written content, the written content body, and the written content It is used to write the color of the characters to be expressed on the website, the name of the mascot icon to be posted simultaneously, and the password for modification.
  • These pieces of input information are all recorded in the database in chronological order by the electronic bulletin board control program 20 when they are input to the electronic bulletin board server 2 from the terminal of the writer.
  • the third function of the electronic bulletin board control program 20 is to measure the number of times of writing. When the write input signal from the writer is received, the same handle name data is retrieved from the database 16. If the same handle name data does not exist, write the number of times as 1 and record along with the handle name in database 16 and display the number on the bulletin board c If there is the same handle name data, add 1 to the number of writes. Register the database 16 and display the number on the bulletin board.
  • the fourth function of the electronic bulletin board control program 20 is qualification.
  • a qualification corresponding to the number of writings is retrieved from a predetermined qualification list and granted, and the qualification level is stored in database 16 in association with the handle name, Each time the handle name is posted, the qualification corresponding to the handle name is displayed.
  • the fifth function of the electronic bulletin board control program 20 is the generation of a web page for displaying coupons.
  • the web page including the image of the target coupon is automatically generated and displayed using data registered in the database 16 in advance. It is a thing.
  • the sixth function of the electronic bulletin board control program 20 is a mail program transfer function. When the number of times of writing is determined, it is a function of transmitting a mail generation instruction to the mail program when the number of times of coupon delivery is a predetermined number.
  • the bulletin board data 22 is input information received by the electronic bulletin board control program 20 and is a handle name which is a specific name, and information for specifying a writer, an e-mail address of a writer, and writing Home page address of the person, the title of the content to be written, the text content of the content to be written, the character color of the character expressing the content to be written on the home page, the name of the mascot icon simultaneously posted, and password information It is data.
  • the mail program 14 receives the mail generation command of the electronic bulletin board control program 20 and uses the data registered in advance in the database 16 to the address and qualification of the e-mail sentence including the information of the target coupon.
  • the name is added and automatically generated and sent to the corresponding e-mail address.
  • the database 16 stores the date and time of the writer who has been accessed, and is a handle name that is a specific name, in particular, information identifying the writer, the writer's e-mail address, and the writer's home page.
  • the icon name of the mascot icon to be posted, the password for correction, the number of times of writing, the data for web page creation, and the data for email creation are recorded.
  • Ranking page 18 is a web page that contains a list of the names of multiple writers, the number of writes, and the acquisition qualification.
  • the point card reader / writer 23 is a device that reads and writes information including the specific name and the number of accesses on a point card electromagnetically recorded.
  • the point card is created one by one corresponding to the specific name, and the number of accesses is electromagnetically recorded as read / write.
  • the number of accesses can also be reduced and recorded by the amount used as a bust card on the point card. That is, this point is used as a cash voucher, the price per point is set, and the number of points corresponding to the number of points corresponding to the number of points from the point is regarded as the consumption of the point by the amount of purchase of the service from the store.
  • FIG. 1 a flowchart of the electronic bulletin board system configured as described above is shown in FIG. This flowchart consists of the terminal flow on the left and the server flow on the right.
  • the bulletin board control program 20 has been input to the bulletin board in the past Post the information and wait for the next post (B 2 in Figure 2 and 3).
  • the input data is the handle name which is a specific name, and the information that specifies the writer, the writer's e-mail address, the writer's homepage address, the title of the written content, the written content body, and the written content It consists of the character color that expresses on the website, the name of the mascot icon to be posted at the same time, and the password for correction (A 4 in Figure 2).
  • the electronic bulletin board control program 20 registers the input information in the display board data 22 (B 4 in FIG. 2).
  • the bulletin board control program 20 retrieves the same handle name data from the database 16 upon receiving a write input signal from the writer. If the same handle name data does not exist, the number of writes is set to 1 and the database is recorded along with the handle name. If there is the same handle name date and time, 1 is added to the number of writes and the database 1 Register for 6 (B 6 in Figure 2).
  • the number of times of writing is displayed on the electronic bulletin board (B 8 in Fig. 2).
  • the electronic bulletin board control program 20 compares this number of times of writing with two lists.
  • the first table is the qualification table (Fig. 4) and the second table is the coupon issuance condition table.
  • the qualification corresponding to the number of times of writing is retrieved and displayed on the electronic bulletin board (Fig. 1).
  • the plankton class corresponds to 0 to 2 times of writing, for example, when the number of writing is 1 time, it corresponds to the plankton class.
  • a web coupon will be created and posted if it is retrieved and responded.
  • a web page including an image of a target coupon is automatically generated and displayed when the number of times of coupon delivery is a predetermined number of times (B 10, and FIG. Figure 6). Even if this page is printed with printing 8, it becomes a coupon.
  • Ku Bon is a cup of mocha coffee.
  • coupons are issued via email (B10 in Figure 2 and Figure 7).
  • the motivation for writing increases, and it is possible to obtain satisfaction and incentive to assert the writer's opinion.
  • the bulletin board operator it is possible to increase the writer's writing and market to the writer while preventing damage to the bulletin board, etc.
  • FIGS. Fig. 8 shows the configuration of the electronic bulletin board system according to the present invention.
  • T describing differences from the first embodiment
  • the difference from the first embodiment is that the in-store form 26 is provided in the electronic bulletin board server device 2.
  • the storefront form 26 is a web page that allows the bulletin board system operator to complete the input only from the place where the writer actually wants to visit. That is, if it is a store owner, it is a storefront, and if it is a taxi owner, it is a web page that can be completed only in the taxi car, and more preferably, it is a web page that can be viewed using a web browsing function of a mobile phone. .
  • Store form 2 6 is a store number input frame 3 2, e-mail address input frame 3 4.
  • Store number entry frame 32 is a password that is displayed at the store as information that can only be obtained at that location, taxi slip number, car number, etc., or a number obtained only at a specific place during a specific time zone or It may be a symbol. This input box 32 is required. E-mail address entry box 34 is important information for personal identification. In addition, since it is an essential item for mobile phone authentication, it is particularly desirable to be a mobile phone address. Email address and person identification can be confirmed by confirming that the email address registered in the email base 16 and the email sent for confirmation will arrive at the mobile phone.
  • the provider designated radio potan 36 is a potan provided in order to reduce the trouble of inputting an e-mail address registered especially with the provider of a mobile phone company. By selecting the most appropriate radio button 36, it is possible to omit the entry of the domain name on the left side of @ in the email address.
  • the handle name input frame 38 is a frame for inputting the handle name used in the electronic bulletin board system.
  • the handle name enables the name identification of registered writers and those who have accessed storefront forms on the database. On the other hand, for the writer, it is not necessary to enter more privacy information, and the effect is less time-consuming. Bring
  • a gender radio button 40 is a button for entering data as segmentation and identity verification data when registering mail address.
  • the age radio button 42 is a button for entering a mail address as a segmentation for registering mail address and a date of identity verification.
  • FIG. 1 The flow chart of the electronic bulletin board system of the second embodiment is shown according to FIG.
  • the web address displayed on the store or taxi is input to the mobile phone terminal 10, and the electronic bulletin board server device 2 is accessed to display the shop form 2 6 on the mobile phone terminal 10 monitor screen (C 2 ).
  • the registration information is input to the mobile phone terminal 10 (C 4).
  • the registration information is a store number, an e-mail address, and a handle name if it already has a handle name, and if it does not have a handle name, it further consists of a gender and an age.
  • the registration information entered in the form 26 is transmitted to the database 16 of the electronic bulletin board server device 2 when the transmission point 43 is selected (C 6).
  • the electronic bulletin board server device 2 receives the registration information transmitted in C 6 (D 2).
  • the electronic bulletin board control program 20 first extracts the store number from the received registration information and verifies its legitimacy. That is, the date and time when the registration information was received, the store number registered in advance in the database 16 and its operation schedule were compared with the store number registered in advance within the range of the schedule registered in advance. Compare whether the store number is located (D 4).
  • the process proceeds to the next step. If the store number is not registered, the described e-mail is notified to the e-mail in the registration information as a store number mishandling (D 6).
  • the bulletin board control program 20 extracts the e-mail address and handle name from the registration information and compares it with the e-mail address and handle name registered in the database 16 (D 8). If the e-mail address and the handle name extracted from the registration information are new, this child e-mail address and the handle name are registered in the data base 16 (D14). Furthermore, as an anniversary of registration to the target address, the time at the time of reception of the registration information is calculated as a random number as an initial value, and the incentive discount rate is calculated (D 16). This incentive discount rate can also be applied to the price of subsequent services or the price of goods. Also, a plurality of prizes and the like can be prepared in advance, and numbers to be selected by random number calculation can be calculated.
  • the electronic bulletin board control program 20 adds 1 to the number of visits as registration data of the registered target e-mail address (D 10) .
  • the discount rate is calculated by a predetermined calculation method.
  • the predetermined calculation method can also be selected, for example, by weighting one side and determining the discount rate from the total score (D12).
  • the discount rate is determined by the above D 10 and D 12 (D 18). After confirmation, the electronic bulletin board control program 20 sends an email with a discount rate described to the email address entered in the registration information (D20).
  • the mobile phone terminal 10 receives the email with the discount rate described. Discounted services can be obtained by presenting this message to the store clerk or Yuxi Ichi driver at the store (C8).
  • customers can obtain better discount rates by repeating writing on electronic bulletin boards and actual visits, as well as being treated as regular customers from stores and taxis, and getting great satisfaction.
  • FIGS. Fig. 10 shows the present invention.
  • the block diagram of the electronic bulletin board system which concerns. Points different from the second embodiment will be described.
  • the third embodiment differs from the second embodiment in that the wireless transmission / reception device 28 is connected to the electronic display board server device 2 via the telecommunication circuit 30. Further, the portable telephone terminal 10 has a wireless transmission / reception port, a wireless transmission / reception unit, and is configured to be able to exchange data with the wireless transmission / reception device 28.
  • the wireless transmission / reception device 28 comprises, for example, an antenna, an amplifier of a radio frequency band, an intermediate frequency band amplifier, and a baseband modulation / demodulation device according to Bluetooth Standard Ver. 1.1.
  • a combination of Blu-ray TimeTM CF card (trademark) manufactured by Hagiwara Co., Ltd. (trademark) with a portable terminal can be used.
  • the telecommunication line 30 is a line that connects the wireless transmission / reception device 28 and the electronic bulletin board server device 2.
  • the electronic bulletin board server device 2 is, for example, in a store or in a company, it is incorporated in advance in the wireless transmission / reception device 28 and connected by internal wiring.
  • the bulletin board server apparatus 2 when the bulletin board server apparatus 2 is separated from the store like a server-center, it is connected by a dedicated line, a telephone line, the Internet or the like. Furthermore, when the wireless transmitting / receiving device 28 is placed in a company by taxi, etc., it transmits and receives data by superimposing a data signal by MSK modulation etc. on a telephone line using a mobile phone or a taxi radio voice signal.
  • the mobile phone 32 is obtained by further providing a wireless transmission / reception device to the conventional mobile phone.
  • a wireless transmission / reception device for example, Paldio 6 3 3 S (trademark) by NTT DoCoMo, Inc. can be used.
  • a wireless transmission / reception unit for data is provided.
  • This data wireless transmitter / receiver unit comprises an antenna, an amplifier of a radio frequency band, an intermediate frequency band amplifier, and a modulation / demodulation unit of a spanned band according to Bluetooth Standard Ver. 1.1. It is configured to be able to transmit and receive the Bluetooth signal in which the fundamental wave is modulated by the analog signal.
  • FIG. 11 is a flow chart of the third embodiment of the present invention, and in particular, shows differences from the second embodiment.
  • a transmission start signal is transmitted in a transmittable / receivable area of the wireless transmission / reception device 28 installed in the store or taxi to establish a connection between the mobile telephone terminal 32 and the wireless transmission / reception device 28.
  • the in-store form 26 is transmitted from the wireless transmission / reception device 28 to the mobile phone terminal 32 and the in-store form 26 is displayed on the mobile phone terminal 10 monitor screen (E 2).
  • the registration information is input to the mobile phone terminal 10 (E 4).
  • the registration information is a store number, an e-mail address, and a handle name if it already has a handle name, and if it does not have a handle name, it further consists of a gender and an age.
  • the registration information input to the form 26 is converted to a Bluetooth signal and transmitted to the database 16 of the electronic bulletin board server device 2 (E 6).
  • the electronic bulletin board server device 2 receives the registration information transmitted in E 6 through the wireless transmission / reception device 28 (F 2).
  • the following steps F4 to F20 and E8 are identical to those of the second embodiment.
  • identity verification can be performed without the writer having to pay the email usage fee from the mobile phone to the telephone company.
  • the mobile telephone terminal 10 can be used as a terminal device.
  • the coupon since the coupon can not be printed, it may be displayed on the screen and used as a coupon or delivered by e-mail. Furthermore, in order to ensure that the shop visits, it may be configured that the coupon image can not be displayed unless the password posted in the shop is entered.
  • electronic money delivery may be used instead of coupons. That is, It may be connected to an electronic money management server connected to the electronic bulletin board server 2 in advance, and may be electronically transmitted to a writer's account instead of delivering a coupon.
  • Bluetooth is used as a wireless transceiver, but as a signal to be used, IEEE802.11 1, IEEE802.1 lib, IEEE-802.1lg, IEEE802.11 as a wireless LAN.
  • -It is also possible within the scope of design change to provide a transceiver corresponding to the bulletin board server device 2 and the mobile phone 32 corresponding to 802. 1 lh.
  • the access record to web page is transmitted from the electronic bulletin board server device 2 to the web browser of the mobile phone as a function of the browser for web browser.
  • the electronic bulletin board control program 20 can also have a function of certifying an accessor using a certain password. In this case, the process of advancing the number of visits or sending mail can be implemented simply by accessing the web page and entering the store number.

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Abstract

An electronic bulletin board system (BBS) capable of collecting useful opinions while maintaining anonymity of customers and providing incentive to the customers so as to visit the shop. The BBS includes an electronic bulletin board server apparatus and at least one terminal apparatus electrically connected to the electronic bulletin board server apparatus. Incentive is provided according to the number of times of accessing the electronic bulletin board server apparatus from the terminal apparatus for writing.

Description

. 明細書  . Specification
電子掲示板システム及び電子掲示板運用方法 技術分野  Electronic bulletin board system and electronic bulletin board operation method
この発明は書込みの多い利用者にィンセンティブを提供する電子掲示板システム に関する。 背景技術  The present invention relates to an electronic bulletin board system that provides an incentive to a user who has many writers. Background art
飲食店等のサービス業者が、 顧客のニーズや業者の評価情報を得るマ一ケティン グリサーチ手法として既に 3つの手法が提案されている。 第 1の手法が予め製作し たアンケート用紙に顧客が回答しその用紙を回収する方法である。 第 2の手法が店 広告用のホームページを作成し、 その中にアンケ一トページを設ける方法である。 第 3の手法が第 3者機関にその調査を委ねる手法である。  Three methods have already been proposed as marketing research methods for service providers such as restaurants to obtain customer needs and vendor evaluation information. The first method is a method in which the customer answers the questionnaire sheet prepared in advance and collects the sheet. The second method is to create a home page for store advertisement and provide an answer page in it. The third method is to entrust the investigation to a third party organization.
第 1の手法は、 店内に意見書箱を設けて、 予め作成したアンケート用紙を添えて 配置し、 顧客がアンケート用紙に回答を記入して意見書箱に投入し、 それを後で回 収するものである。 店側は、 回収した回答結果より顧客のニーズを把握すると共に サービス改善のヒントを得るものである。  The first method is to set up a written opinion box inside the store, place it along with the questionnaire created in advance, and fill out the questionnaire on the questionnaire, put it in the written opinion box, and collect it later. It is a thing. The store side grasps the needs of the customer from the collected response results and obtains hints for service improvement.
第 2の手法は、 店の広告用のホームページを開設して、 その内部にアンケ一卜べ —ジを設けるものである。 アンケート質問内容を予め固定してフォームを作成し、 顧客がアクセスして各アンケ一卜の質問内容に回答し、 予めアンケー卜ページに設 けられた送信ボタンを選択すると電子メール形式で店の電子メ一ルァドレスに送信 するよう構成される。 店側は店の電子メール端末でメールボックスを閲覧するとァ ンケート結果が回収される仕組みととなる。 アンケート用紙の印刷や回収の手間が、 一切不用となる。 店側は、 回収した回答結果より顧客のニーズを把握すると共にサ —ビス改善のヒントを得るものである。  The second method is to set up an advertising website for the store, and to provide an annex within it. The questionnaire question content is fixed in advance, a form is created, the customer accesses and answers the question content of each questionnaire, and when the submit button provided on the questionnaire page is selected in advance, the store's electronic mail format It is configured to send to mail address. The shop side is configured to collect the results of surveys by browsing the mailbox on the shop's e-mail terminal. There is no need to print or collect questionnaires. The store side grasps the needs of the customer from the collected response results and obtains hints for service improvement.
第 3の手法は、 第 3者機関にその調査を委ねる手法である。 第 3者機関として例 えばマーケットリサーチ会社に依頼すると、 そのマーケットリサーチ会社は、 その 店のモニタを募集し店のサービスをモニタに受けさせる。 その後、 各モニタにアン ケ一トや聞きこみ調査を行ない結果を回収し、 分析して店へ報告するものである。 店側はすぐ使用できるデータとして、 そのマ一ケットリサーチ会社から調査結果を 入手する。 The third method is to entrust the investigation to a third party organization. Example as a third party organization For example, if you ask a market research company, the market research company recruits monitors for the store and makes the stores' services available. After that, questionnaires and interviews are conducted on each monitor to collect, analyze and report to the store. The store side obtains the survey results from the market research company as ready-to-use data.
上記の 3手法においても以下のようなメリットと課題を備えていた。  The above three methods have the following merits and problems.
第 1の手法のメリットは不特定の顧客にアンケ一卜ができるため貴重な意見を入 手できる場合が多いことである。  The merit of the first method is that it is often possible to obtain valuable opinions because it is possible to give a glance at unspecified customers.
しかしながら、 第一の手法の課題としては、 まず、 回答者側に回答することによ るメリツ卜が小さい点である。 顧客がアンケートに回答することで店側が改善する ため顧客はより良いサービスを受けられることになるが、 直接のメリツトは顧客側 には得られない点である。 さらに、 顧客にメリットが無くてもアンケートに回答す る場合は、 店のサービスへの不満がある顧客による回答である割合が増加する。 こ のため、 店のサービスの長所情報を得ることが難しくなる。 そこで、 顧客にメリツ 卜を還元する方法として顧客に景品等を提供する方法も考えられる。 しかし、 景品 を後から提供する場合は、 アンケ一卜用紙に顧客の住所氏名を記載する必要性が生 じる。 この場合、 アンケート回答者の匿名性が失われるため、 反対に批判情報を得 ることが難しくなり、 アンケート回答者も減少するため、 アンケートの存在意義が 低下する。  However, the problem of the first method is that the merits of answering to the respondent are small. By answering the questionnaire to the customer, the shop side can improve and the customer can receive better service, but the direct merit is not obtained to the customer side. Furthermore, if the customer answers the questionnaire even if the customer does not benefit, the percentage of customer responses that are dissatisfied with the store service will increase. This makes it difficult to obtain store service strength information. Therefore, as a method of returning Meritsu's bribe to customers, a method of offering gifts or the like to customers may be considered. However, if a gift is to be provided later, it will be necessary to include the customer's name and address on the questionnaire. In this case, since the anonymity of the questionnaire respondents is lost, it becomes difficult to obtain critical information, and the number of respondents also decreases, which lowers the significance of the questionnaire.
第 2の手法のメリットは、 アンケート用紙の作成と配布および回収に殆どコスト を掛けずに済むことである。  The advantage of the second approach is that the cost of creating, distributing and collecting questionnaires is almost zero.
一方、 第 2の手法の課題は、 アンケートフォームを利用することによるものであ り定型の質問による回答のみのフォームを使用した場合は、 型にはまった意見しか 集まらないためお店にとり真の問題点の絞りこみが難しいものとなる。 また、 顧客 にインセンティブを与えるため景品、 抽選等を行なうと顧客の氏名、 住所情報が必 要となり、 アンケートにおける匿名性が失われ、 第 1の手法と同様の課題を有する こととなる。 さらに、 掲示板を開設してアンケートを実施しても、 単に掲示板を開 設した場合は書込み数が増加せず、 さらに悪質ないたずらである掲示板荒らし等の 被害に遭う可能性もでる。 その上、 匿名の顧客による書込みでは店側から連絡がと れずお礼や景品を提供することもできなかった。 On the other hand, the problem of the second method is the use of a questionnaire form, and when using a form that only answers with fixed questions, only the opinions that are in the form are collected It will be difficult to narrow down the points. In addition, if giving prizes or drawing to give the customer an incentive, the customer's name and address information will be needed, and the anonymity in the questionnaire will be lost, and it will have the same problem as the first method. It will be. Furthermore, even if a bulletin board is opened and a questionnaire is conducted, if the bulletin board is simply opened, the number of writings does not increase, and there is also the possibility that the bulletin board may be damaged, which is a malicious mischief. Furthermore, anonymous customer writings did not contact the store and were unable to offer thanks or giveaways.
第 3の手法のメリツトは、 専門家による調査であるためそれなりの結果が得られ る点である。  The merit of the third method is that it is a survey by a specialist and therefore results are reasonable.
一方、 第 3の手法の課題は、 マーケットリサーチ会社に閫かれたことしかモニタ に質問しないため、 他に問題点がある場合に見落とす可能性がある点である。 また， モニタはマ一ケットリサーチ会社との関係のみでモニタ同士の関係が無い点も上げ られる。  On the other hand, the problem with the third method is that the question is only asked to the market research company that they were exposed to the market research company, so there is the possibility of being overlooked if there are other problems. Another point is that monitors are only related to market research companies and there is no relationship between monitors.
上記の課題を解決する方法として、 電子掲示板の書込み回数をカウントする特開 2 0 0 1 - 1 7 5 5 6 3号が提案されている。 この公報では、 書込み回数をカウン 卜してランキングする点が開示されている。 しかし、 ランキングにより書込み回数 は増加しても、 必ずしもその書込みの質の向上には繋がらない可能性がある。  As a method for solving the above-mentioned problems, Japanese Patent Application Laid-Open No. 2 0 0 1-1 5 5 5 6 3 which counts the number of times of writing on an electronic bulletin board is proposed. This publication discloses that the number of writes is counted and ranked. However, increasing the number of writes by ranking may not necessarily lead to improvement in the quality of the writes.
また、 電子掲示板の書込みの質の向上を目指すために掲示板の引き出し回数や、 反応の回数を計測する提案として、 特開平 3— 3 0 5 4 3号公報と特開 2 0 0 1 - 2 8 2 6 7 5号公報が存在している。 しかしながら、 店のサービスに直接繋がるも のではなかった。  Also, as a proposal for measuring the number of times the board is pulled out and the number of reactions in order to improve the quality of writing on the electronic board, Japanese Patent Application Laid-Open Nos. 3-34 and 3-20 5-18 The publication 2 6 7 5 exists. However, it did not directly connect to the store's service.
さらに、 掲示板の質の向上に評価機能付きの提案 （特開平 9— 8 1 6 3 0号公報 ) もなされている。 しかしながら、 やはり店のサービスに直接繋がるものではなか つた。  Furthermore, a proposal with an evaluation function (Japanese Patent Application Laid-Open No. 9-8630) has also been made to improve the quality of a bulletin board. However, it did not lead directly to the store's service.
そこで上記の課題を解決するため、 本願発明の目的は、 顧客の匿名性を維持しな がら有効な意見収集が可能であって、 かつ顧客にィンセンティブを提供し顧客の来 店にも繋がるような電子掲示板システムの提供にある。 発明の開示 本発明に係る電子掲示板システムは、 電子掲示板サーバ装置と前記電子掲示板サ ーバ装置と電気的に接続される少なくとも一つの端末装置とからなり、 前記端末装 置から前記電子掲示板サーバ装置へアクセスして書込みした回数に応じてインセン ティブを提供する。 Therefore, in order to solve the above problems, the object of the present invention is to be able to collect effective opinions while maintaining the anonymity of the customer, and to provide an incentive to the customer and also lead to the visit of the customer. Providing an electronic bulletin board system. Disclosure of the invention An electronic bulletin board system according to the present invention comprises an electronic bulletin board server apparatus and at least one terminal apparatus electrically connected to the electronic bulletin board server apparatus, and the terminal apparatus accesses the electronic bulletin board server apparatus. Provide incentives according to the number of times they are written.
この電子掲示板サーバ装置は、 端末装置に電子掲示板を表示させるための電子掲 示板制御プログラムと前記端末装置から入力された掲示板データとからなる電子掲 示板プログラムが組み込まれても良い。  The electronic bulletin board server apparatus may incorporate an electronic bulletin board program including an electronic bulletin board control program for displaying an electronic bulletin board on a terminal apparatus and bulletin board data input from the terminal apparatus.
この掲示板データは、 特定名称データと文章データとから構成されても良い。 この電子掲示板制御プログラムは、 特定名称データを用いた端末装置からの書込 みの回数を計測して電子掲示板サーバ装置にさらに備えるデータベースに前記特定 名称ごとに登録する機能を備えても良い。  This bulletin board data may be composed of specific name data and text data. The electronic bulletin board control program may have a function of measuring the number of times of writing from a terminal apparatus using specific name data and registering the number in the database further provided in the electronic bulletin board server apparatus for each of the specific names.
この電子掲示板制御プログラムは、 特定名称ごとに書込みの回数に応じて資格を 付与する機能を備えることもできる。  This electronic bulletin board control program can also be provided with a function of granting qualification according to the number of writes for each specific name.
この電子掲示板制御プログラムは、 特定名称ごとの書込み回数に応じてィンセン ティブを提供する機能を備えることもできる。  The electronic bulletin board control program can also be provided with a function to provide an incentive according to the number of writes for each specific name.
このィンセンティブは、 特定名称ごとの書込み回数が特定回数を上回る度に自動 生成されるウェブページであつて金券情報が掲載されて書込みをした端末にのみ表 示されても良い。  This incentive may be a web page that is automatically generated each time the number of writes for a specific name exceeds a specific number, and may be displayed only on the terminal where the cash voucher information is posted and written.
この掲示板データは、 さらに電子メールァドレスとホームページァドレスと文章 データの題名と文字表示色と表示画像デー夕と編集用パスワードのいずれか少なく とも一つを有しても良い。  The bulletin board data may further include at least one of an e-mail address, a home page address, text data title, text display color, display image data, and an editing password.
この電子掲示板サーバ装置は、 特定名称に対応する電子メールァドレス宛の電子 メール文章を自動生成すると共に自動で発送する機能を有するメールプログラムを さらに備えることもできる。  The electronic bulletin board server device may further include a mail program having a function of automatically generating an electronic mail text addressed to an electronic mail address corresponding to a specific name and automatically sending the text.
このィンセンティブは、 特定名称ごとの書込み回数が特定回数を上回る度に特定 名称に対応する電子メールアドレス宛の電子メール文章であって金券情報が掲載さ れて前記電子メールァドレス宛に送信されても良い。 This incentive is an e-mail text addressed to an e-mail address corresponding to a specific name every time the number of writes for each specific name exceeds the specific number, and the cash voucher information is posted. May be sent to the e-mail address.
電子掲示板制御プログラムは、 特定名称に対応するアカウントが存在し電子掲示 板サーバ装置と接続される電子マネ一サーバに送金情報が伝達可能であってもよい このィンセンティブは電子マネ一であって、 特定名称ごとの書込み回数が特定回 数を上回る度に前記ァカウントに予め定められた金額の送金情報を電子マネーサー バへ伝達することもできる。  The electronic bulletin board control program may be capable of transmitting remittance information to an electronic money management server connected to the electronic bulletin board server apparatus, in which an account corresponding to a specific name exists and this incentive is an electronic money management, Remittance information of a predetermined amount may be transmitted to the electronic money server each time the number of writings for each specific name exceeds the specific number.
この電子掲示板制御プログラムは、 抽選候補から乱数を用いた選別プログラムで 当選者を決定することができる。  This electronic bulletin board control program can determine the winners by a sorting program using random numbers from lottery candidates.
このィンセンティブは、 特定名称ごとの書込み回数が特定回数を上回る度に特定 名称を抽選候補とすることもできる。  This incentive can also make a specific name a lottery candidate each time the number of writings for each specific name exceeds a specific number.
この端末装置は、 携帯電話端末と卓上型パーソナルコンピュータと携帯型情報端 末の何れかから構成されても良い。  This terminal device may be configured from any of a mobile telephone terminal, a desktop personal computer, and a portable information terminal.
電子掲示板サーバ装置はボイントカード読書き装置と接続され、 前記ボイントカ ード読書き装置は特定名称とアクセス回数とを含む情報が電磁的に記録されたボイ ントカードに読込みと書込みが可能である。  The electronic bulletin board server device is connected to a point card reading and writing device, and the point card reading and writing device can read and write information on a point card on which information including a specific name and the number of accesses is electromagnetically recorded.
電子掲示板サーバ装置は、 特定の符号と電子メールァドレス情報とを入力するた めの入力枠を設けた店頭フォームウェブページを有することを特徴とする。  The electronic bulletin board server device is characterized by having a shop front form web page provided with an input frame for inputting a specific code and e-mail address information.
電子掲示板サーバ装置は、 店頭フォームウェブべ一ジにアクセスした回数に応じ てィンセンティブ情報の記録された電子メールを店頭フォームウェブページにァク セスした携帯電話へ送信することを特徴とすることを特徴とする。  The electronic bulletin board server device is characterized in that the electronic mail having the incentive information recorded therein is transmitted to the mobile phone which has accessed the in-store form web page according to the number of times the in-store form web page is accessed. It features.
本発明に係る電子掲示板運営方法は、 この電子掲示板サーバ装置と前記電子掲示 板サーバ装置と電気的に接続される少なくとも一つの端末装置とからなり、 前記端 末装置から前記電子掲示板サーバ装置へアクセスして書込みした回数に応じてイン センティブを提供する。  The electronic bulletin board management method according to the present invention comprises: the electronic bulletin board server apparatus and at least one terminal apparatus electrically connected to the electronic bulletin board server apparatus; and the terminal apparatus accesses the electronic bulletin board server apparatus Provide incentives according to the number of times they were written.
本発明に係る電子掲示板運営プログラムは、 電子掲示板サーバ装置と前記電子掲 示板サーバ装置と電気的に接続される少なくとも一つの端末装置とからなり、 前記 端末装置から前記電子掲示板サーバ装置へアクセスして書込みした回数に応じてィ 提供する。 図面の簡単な説明 An electronic bulletin board management program according to the present invention comprises: an electronic bulletin board server apparatus and at least one terminal apparatus electrically connected to the electronic display board server apparatus, Providing access to the electronic bulletin board server apparatus from a terminal apparatus according to the number of times of writing. Brief description of the drawings
図 1は、 本発明による電子掲示板システムの構成図、  FIG. 1 is a block diagram of a bulletin board system according to the present invention;
図 2は、 本発明による電子掲示板システムのフローチヤ一ト、  FIG. 2 is a flow chart of the electronic bulletin board system according to the present invention,
図 3は、 本発明による電子掲示板システムの入力画面、  Fig. 3 shows the input screen of the electronic bulletin board system according to the present invention,
図 4は、 本発明による電子掲示板システムのランキング条件表、  FIG. 4 is a ranking condition table of the electronic bulletin board system according to the present invention,
図 5は、 本発明による電子掲示板システムの書込み者の資格ランキング表 図 6は、 本発明による電子掲示板システムのウェブ上のクーポン券、  FIG. 5 is a chart of eligibility ranking table of the writer of the electronic bulletin board system according to the present invention, and FIG. 6 is a coupon on the web of the electronic bulletin board system according to the present invention,
図 7は、 本発明による電子掲示板システムの電子メール上のクーポン券、 図 8は、 本発明による電子掲示板システムの第 2の実施例の構成図、  FIG. 7 is a coupon on the electronic bulletin board system according to the present invention, FIG. 8 is a block diagram of a second embodiment of the electronic board system according to the present invention,
図 9は、 本発明による電子掲示板システムの第 2の実施例のフローチャート、 図 1 0は、 本発明による電子掲示板システムの第 3の実施例の構成図、  FIG. 9 is a flowchart of a second embodiment of the electronic bulletin board system according to the present invention, and FIG. 10 is a block diagram of the third embodiment of the electronic bulletin board system according to the present invention,
図 1 1は、 本発明による電子掲示板システムの第 3の実施例のフローチャート、 図 1 2は、 本発明による電子掲示板システムの第 3の実施例の店頭フォーム、 である。 発明を実施するための最良の形態  FIG. 11 is a flowchart of a third embodiment of the electronic bulletin board system according to the present invention, and FIG. 12 is an over-the-counter form of the third embodiment of the electronic bulletin board system according to the present invention. BEST MODE FOR CARRYING OUT THE INVENTION
以下、 本発明の実施の形態について図 1乃至図 1 2を参照して説明する。  Hereinafter, embodiments of the present invention will be described with reference to FIGS. 1 to 12.
本願発明は、 電子掲示板システムに関するものであり図 1を用いて実施の形態に ついてその構成を示し、 図 2〜図 7を用いてその方法を示す。  The present invention relates to an electronic bulletin board system, and the configuration of the embodiment is shown using FIG. 1 and the method is shown using FIG. 2 to FIG.
本発明に係る電子掲示板システムの構成を図 1に示す。 電子掲示板システムは、 本システムの中心となる電子掲示板サーバ装置 2とインターネット等のネットヮー ク 4を介してパーソナルコンピュータ装置等の端末装置 6と接続される。 端末装置 6は、 表示されたホームページ情報を印刷するプリン夕 8とも接続される。 さらに, 端末装置は携帯電話端末 1 0であってもよい。 The configuration of the electronic bulletin board system according to the present invention is shown in FIG. The electronic bulletin board system is connected to a terminal apparatus 6 such as a personal computer apparatus through an electronic bulletin board server apparatus 2 which is the center of this system and a network 4 such as the Internet. The terminal device 6 is also connected to a printer 8 for printing the displayed home page information. further, The terminal device may be a mobile phone terminal 10.
電子掲示板サーバ装置 2は、 電子掲示板を掲示してデータを蓄積する電子掲示板 プログラム 1 2と電子メールを自動生成して発送するメールプログラム 1 4とァク セスしてきた書込み者のデータを蓄積するデータベース 1 6と書込み者同士の書込 み回数の順位を表示するランキングページ 1 8とから構成される。 さらに電子掲示 板サーバ装置 2は、 ポイントカード読取り書込み装置 2 3と接続される。  The electronic bulletin board server device 2 is an electronic bulletin board program 12 for posting an electronic bulletin board and storing data. A database for accumulating data of a writer who has accessed a mail program 14 for automatically generating and sending an electronic mail. It consists of 16 and a ranking page 18 which displays the ranking of the number of writes between writers. Further, the electronic bulletin board server device 2 is connected to the point card reading and writing device 23.
電子掲示板プログラム 1 2は、 電子掲示板のデータ表示とデータ入力受付と再表 示とを行なう電子掲示板制御プログラム 2 0と入力されたデ一夕を蓄積する掲示板 データ 2 2とから構成される。  The electronic bulletin board program 12 is composed of an electronic bulletin board control program 20 for displaying data on the electronic bulletin board, accepting data input, and redisplaying, and bulletin board data 22 for storing the input data.
電子掲示板制御プログラム 2 0は、 第一の機能として既入力の情報を表示する機 能と第 2の機能として次の入力を待ち受ける機能とからなる掲示板表示機能を有す る。 第 1の機能は、 既に先の書込み者の入力した情報を表示するウェブページを自 動生成して各端末の要求に応じて表示させる機能である。 第 2の機能は書込み者が 端末経由で作成するための掲示板情報を待ち受ける機能である。 入力情報は特定名 称であるハンドルネームであって書込み者を特定する情報と、 書込み者の電子メー ルアドレスと、 書込み者のホームページアドレスと、 書込み内容の題名と、 書込み 内容本文と、 書込み内容をホームページ上で表現する文字の文字色と、 同時に掲載 するマスコット的アイコン名と、 修正時用のパスワードとを書込むものである。 こ れらの入力情報は、 書込み者の端末から電子掲示板サーバ 2へ入力されるとすべて、 電子掲示板制御プログラム 2 0によってデータベースに時系列に記録される。  The electronic bulletin board control program 20 has a bulletin board display function including a function of displaying already input information as a first function and a function of waiting for the next input as a second function. The first function is a function of automatically generating a web page displaying information inputted by the previous writer and displaying the web page according to the request of each terminal. The second function is for the writer to wait for bulletin board information to be created via the terminal. The input information is a specific name, a handle name, information that specifies the writer, the writer's e-mail address, the writer's home page address, the title of the written content, the written content body, and the written content It is used to write the color of the characters to be expressed on the website, the name of the mascot icon to be posted simultaneously, and the password for modification. These pieces of input information are all recorded in the database in chronological order by the electronic bulletin board control program 20 when they are input to the electronic bulletin board server 2 from the terminal of the writer.
電子掲示板制御プログラム 2 0の第 3の機能は、 書込み回数計測である。 書込み 者からの書込み入力信号を受け取ると同一ハンドルネームデータをデータベース 1 6とから検索する。 同一ハンドルネームデータが無い場合は、 書込み回数を 1とし てデータベース 1 6にハンドルネームと共に記録し、 掲示板にその回数を表示する c 同一ハンドルネームデータがある場合は、 書込み回数に 1を追加してデータべ一ス 1 6に登録すると共に掲示板にその回数を表示する。 電子掲示板制御プログラム 2 0の第 4の機能は、 資格付与である。 前記書込み回 数が確定すると、 予め定められた資格一覧より書込み回数に相当する資格を検索し て付与し、 その資格レベルをハンドルネームと関連させてデータべ一ス 1 6に記憶 させ、 掲示板にそのハンドルネームが掲示されるたびにそのハンドルネームに対応 する資格を表示する。 The third function of the electronic bulletin board control program 20 is to measure the number of times of writing. When the write input signal from the writer is received, the same handle name data is retrieved from the database 16. If the same handle name data does not exist, write the number of times as 1 and record along with the handle name in database 16 and display the number on the bulletin board c If there is the same handle name data, add 1 to the number of writes. Register the database 16 and display the number on the bulletin board. The fourth function of the electronic bulletin board control program 20 is qualification. When the number of writings is determined, a qualification corresponding to the number of writings is retrieved from a predetermined qualification list and granted, and the qualification level is stored in database 16 in association with the handle name, Each time the handle name is posted, the qualification corresponding to the handle name is displayed.
電子掲示板制御プログラム 2 0の第 5の機能は、 クーポン券を表示するウェブべ ージの生成である。 前記書込み回数が確定すると、 予め定められたクーポン券送付 対象回数である場合に、 対象クーポン券の画像を含むウェブページをデータベース 1 6に予め登録されたデータを使用して自動生成して表示するものである。  The fifth function of the electronic bulletin board control program 20 is the generation of a web page for displaying coupons. When the number of times of writing is determined, if it is a predetermined number of times of coupon delivery, the web page including the image of the target coupon is automatically generated and displayed using data registered in the database 16 in advance. It is a thing.
電子掲示板制御プログラム 2 0の第 6の機能は、 メールプログラム伝達機能であ る。 前記書込み回数が確定すると、 予め定められたクーポン券送付対象回数である 場合に、 メールプログラムにメール生成命令を伝達する機能である。  The sixth function of the electronic bulletin board control program 20 is a mail program transfer function. When the number of times of writing is determined, it is a function of transmitting a mail generation instruction to the mail program when the number of times of coupon delivery is a predetermined number.
掲示板データ 2 2は、 上記電子掲示板制御プログラム 2 0が受信した入力情報で あって、 特定名称であるハンドルネームであって書込み者を特定する情報と、 書込 み者の電子メールアドレスと、 書込み者のホームページアドレスと、 書込み内容の 題名と、 書込み内容本文と、 書込み内容をホームページ上で表現する文字の文字色 と、 同時に掲載するマスコッ卜的アイコン名と、 修正時用のパスワード情報を記録 するデータである。  The bulletin board data 22 is input information received by the electronic bulletin board control program 20 and is a handle name which is a specific name, and information for specifying a writer, an e-mail address of a writer, and writing Home page address of the person, the title of the content to be written, the text content of the content to be written, the character color of the character expressing the content to be written on the home page, the name of the mascot icon simultaneously posted, and password information It is data.
メールプログラム 1 4は、 電子掲示板制御プログラム 2 0のメール生成命令を受 けて前記対象クーポン券の情報を含む電子メール文章を予めデータベース 1 6に予 め登録されたデータを使用して宛先と資格名を追加して自動生成して対応の電子メ ールァドレスに送信するものである。  The mail program 14 receives the mail generation command of the electronic bulletin board control program 20 and uses the data registered in advance in the database 16 to the address and qualification of the e-mail sentence including the information of the target coupon. The name is added and automatically generated and sent to the corresponding e-mail address.
データベース 1 6は、 アクセスしてきた書込み者のデ一夕を蓄積するものであり 特に特定名称であるハンドルネームであって書込み者を特定する情報と、 書込み者 の電子メールアドレスと、 書込み者のホームページアドレスと、 書込み内容の題名 と、 書込み内容本文と、 書込み内容をホームページ上で表現する文字の文字色と、 同時に掲載するマスコット的アイコン名と、 修正時用のパスワードと、 書込み回数 と、 ウェブページ作成用データと、 メール作成用データとが記録されている。 The database 16 stores the date and time of the writer who has been accessed, and is a handle name that is a specific name, in particular, information identifying the writer, the writer's e-mail address, and the writer's home page. The address, the title of the content to be written, the text of the content to be written, the color of the characters that represent the content to be written on the homepage, At the same time, the icon name of the mascot icon to be posted, the password for correction, the number of times of writing, the data for web page creation, and the data for email creation are recorded.
ランキングページ 1 8は、 複数の書込み者のハンドルネームと書込み回数と取得 資格との一覧情報からなるゥェブベージである。  Ranking page 18 is a web page that contains a list of the names of multiple writers, the number of writes, and the acquisition qualification.
ポイントカード読取り書込み装置 2 3は、 特定名称とアクセス回数とを含む情報 が電磁的に記録されたボイントカードに読込みと書込みをする装置である。 ボイン トカードは、 特定名称に対応して 1枚ずつ作成されアクセス回数を読取り書込み可 能に電磁的に記録される。 アクセス回数はボイン卜としてボイントカ一ド上で使用 した分だけ削減させて記録することもできる。 すなわち、 このポイントを金券とし て使用し 1ポイント当たりの値段を設定して、 店より商品ゃサ一ビスを購入した額 だけボイントを消費したものとしてボイント力一ドから対応する数のボイントデ一 夕を削減するものである。  The point card reader / writer 23 is a device that reads and writes information including the specific name and the number of accesses on a point card electromagnetically recorded. The point card is created one by one corresponding to the specific name, and the number of accesses is electromagnetically recorded as read / write. The number of accesses can also be reduced and recorded by the amount used as a bust card on the point card. That is, this point is used as a cash voucher, the price per point is set, and the number of points corresponding to the number of points corresponding to the number of points from the point is regarded as the consumption of the point by the amount of purchase of the service from the store. To reduce
続いてこのように構成した電子掲示板システムにおいてそのフローチャートを図 2に示す。 このフローチャートは、 左側の端末のフローと右側のサーバフローから なる。  Subsequently, a flowchart of the electronic bulletin board system configured as described above is shown in FIG. This flowchart consists of the terminal flow on the left and the server flow on the right.
まず、 電子掲示板サーバ装置 2とインターネッ卜等のネッ卜ワーク 4を介してパ 一ソナルコンピュータ装置等の端末装置 6と接続される状態で、 電子掲示板制御プ ログラム 2 0が過去に入力された掲示板情報を掲示すると共に次の掲示情報の待ち 受けを行なう （図 2の B 2及び図 3 ) 。  First, in a state of being connected to the electronic bulletin board server device 2 and the terminal device 6 such as a personal computer device via the network 4 such as the Internet, the bulletin board control program 20 has been input to the bulletin board in the past Post the information and wait for the next post (B 2 in Figure 2 and 3).
次に端末装置 6が電子掲示板装置 2にアクセスすると図 3のような待ち受け画面 が表示される （図 2の A 2 ) 。 そこで、 端末装置 6からデータ入力が行なわれる。 入力データは、 特定名称であるハンドルネームであって書込み者を特定する情報と, 書込み者の電子メールアドレスと、 書込み者のホームページアドレスと、 書込み内 容の題名と、 書込み内容本文と、 書込み内容をホームページ上で表現する文字の文 字色と、 同時に掲載するマスコット的アイコン名と、 修正時用のパスワードとから なる （図 2の A 4 ) 。 するとこの入力を受けて、 電子掲示板制御プログラム 2 0が入力された情報を掲 示板データ 2 2に登録する （図 2の B 4 ) 。 Next, when the terminal device 6 accesses the electronic bulletin board apparatus 2, a standby screen as shown in FIG. 3 is displayed (A 2 in FIG. 2). Therefore, data is input from the terminal device 6. The input data is the handle name which is a specific name, and the information that specifies the writer, the writer's e-mail address, the writer's homepage address, the title of the written content, the written content body, and the written content It consists of the character color that expresses on the website, the name of the mascot icon to be posted at the same time, and the password for correction (A 4 in Figure 2). Then, in response to this input, the electronic bulletin board control program 20 registers the input information in the display board data 22 (B 4 in FIG. 2).
また、 電子掲示板制御プログラム 2 0は、 書込み者からの書込み入力信号を受け 取ると同一ハンドルネームデータをデータベース 1 6から検索する。 同一ハンドル ネームデータが無い場合は、 書込み回数を 1としてデータべ一ス 1 6にハンドルネ ームと共に記録し、 同一ハンドルネームデ一夕がある場合は、 書込み回数に 1を追 加してデータベース 1 6に登録する （図 2の B 6 ) 。  Also, the bulletin board control program 20 retrieves the same handle name data from the database 16 upon receiving a write input signal from the writer. If the same handle name data does not exist, the number of writes is set to 1 and the database is recorded along with the handle name. If there is the same handle name date and time, 1 is added to the number of writes and the database 1 Register for 6 (B 6 in Figure 2).
これらの書込み回数は、 電子掲示板に表示される （図 2の B 8 ) 。 ここで、 電子 掲示板制御プログラム 2 0は、 この書込み回数を 2つの一覧表と比較する。 第一の 表が資格表 （図 4 ) と第二の表がクーポン発行条件表である。 ここで、 書込み回数 に対応する資格を検索して電子掲示板に表示される （図 1 ) 。 ここでは、 プランク トン級は書込み回数 0から 2回に相当するため、 例えば書込み回数が 1回の場合は プランクトン級に相当する。  The number of times of writing is displayed on the electronic bulletin board (B 8 in Fig. 2). Here, the electronic bulletin board control program 20 compares this number of times of writing with two lists. The first table is the qualification table (Fig. 4) and the second table is the coupon issuance condition table. Here, the qualification corresponding to the number of times of writing is retrieved and displayed on the electronic bulletin board (Fig. 1). Here, since the plankton class corresponds to 0 to 2 times of writing, for example, when the number of writing is 1 time, it corresponds to the plankton class.
さらに、 書込み回数がクーポン発行条件表の条件を満たすかどうかを （図 2の A 6 ) 検索して対応する場合は、 ウェブクーポンが作成掲示される。 前記書込み回数 が確定すると、 予め定められたクーポン券送付対象回数である場合に、 対象クーポ ン券の画像を含むウェブページを自動生成して表示するものである （図 2の B 1 0 , 及び図 6 ) 。 このページをプリン夕 8で印刷してもクーポンとなる。 ここでは、 ク 一ボンはモカコーヒー 1杯券である。  Furthermore, if the number of writings satisfies the condition of the coupon issuance condition table (A 6 in Fig. 2), a web coupon will be created and posted if it is retrieved and responded. When the number of times of writing is determined, a web page including an image of a target coupon is automatically generated and displayed when the number of times of coupon delivery is a predetermined number of times (B 10, and FIG. Figure 6). Even if this page is printed with printing 8, it becomes a coupon. Here, Ku Bon is a cup of mocha coffee.
その上、 電子メールでもクーポンが発行される （図 2の B 1 0、 および図 7 ) 。 以上のように構成することで、 書込み者にとっては、 書き込みの動機が高まり、 書込み者の意見を主張する満足とィンセンティブを得る満足を得ることができる。 一方、 掲示板運営者にとって、 掲示板荒らし等の被害を防ぎながら、 書込み者の 書き込みを増加させて書込み者に対するマーケティングが可能となる。  Furthermore, coupons are issued via email (B10 in Figure 2 and Figure 7). By configuring as described above, for the writer, the motivation for writing increases, and it is possible to obtain satisfaction and incentive to assert the writer's opinion. On the other hand, for the bulletin board operator, it is possible to increase the writer's writing and market to the writer while preventing damage to the bulletin board, etc.
次に図 8 , 9 , 1 1を用いて第 2の実施例について説明する。 図 8に本発明に係 る電子掲示板システムの構成図を示す。 第 1の実施例と異なる点について説明する t 第 2の実施例において、 第 1の実施例との違いは、 店頭フォーム 2 6が電子掲示 板サーバ装置 2に設けられる点である。 Next, the second embodiment will be described with reference to FIGS. Fig. 8 shows the configuration of the electronic bulletin board system according to the present invention. T describing differences from the first embodiment In the second embodiment, the difference from the first embodiment is that the in-store form 26 is provided in the electronic bulletin board server device 2.
店頭フォーム 2 6は、 電子掲示板システム運営者が書込み者に、 実際に足を運ん で欲しい場所からでのみと入力が完了することのできるウェブページである。 つま り、 店舗経営者であれば店頭であり、 タクシー経営者であればタクシー車内でのみ 入力が完了できるウェブページであり、 より望ましくは、 携帯電話のウェブ閲覧機 能で閲覧可能なゥェブベージである。  The storefront form 26 is a web page that allows the bulletin board system operator to complete the input only from the place where the writer actually wants to visit. That is, if it is a store owner, it is a storefront, and if it is a taxi owner, it is a web page that can be completed only in the taxi car, and more preferably, it is a web page that can be viewed using a web browsing function of a mobile phone. .
店頭フォーム 2 6は、 店頭番号入力枠 3 2と、 電子メールアドレス入力枠 3 4と. プロバイダ指定ラジオボタン 3 6と、 ハンドルネーム入力枠 3 8と、 性別ラジオポ タン 4 0と、 年代ラジオポタン 4 2と送信ポタン 4 3から構成される。  Store form 2 6 is a store number input frame 3 2, e-mail address input frame 3 4. Provider-specified radio button 3 6, handle name input frame 3 8, sex radio button 40, age radio poton 4 2 And send potan 4 3 composed.
店頭番号入力枠 3 2は、 その場所でしか得られない情報として店頭に張り出され たパスワード、 タクシーの伝票番号、 車輛番号等、 特定の時間帯に特定の場所でし か得られない番号または記号であればよい。 この入力枠 3 2は、 必須入力とする。 電子メールアドレス入力枠 3 4は、 個人特定のための重要情報となる。 また、 携 帯電話の認証のために必須項目であるため、 特に携帯電話のァドレスであることが 望ましい。 デ一夕ベース 1 6に登録されたメールアドレスと、 確認のために送付し たメールが携帯電話に着信することを確認することでメールァドレスと、 本人確認 が可能となる。  Store number entry frame 32 is a password that is displayed at the store as information that can only be obtained at that location, taxi slip number, car number, etc., or a number obtained only at a specific place during a specific time zone or It may be a symbol. This input box 32 is required. E-mail address entry box 34 is important information for personal identification. In addition, since it is an essential item for mobile phone authentication, it is particularly desirable to be a mobile phone address. Email address and person identification can be confirmed by confirming that the email address registered in the email base 16 and the email sent for confirmation will arrive at the mobile phone.
プロバイダ指定ラジオポタン 3 6は、 特に携帯電話会社のプロバイダに登録され た電子メールァドレスの入力の手間を削減するために設けられたポタンである。 最 適なラジオポタン 3 6が選択されることで、 電子メールァドレス中の @より左側の ドメインネームの入力を省略可能となる。  The provider designated radio potan 36 is a potan provided in order to reduce the trouble of inputting an e-mail address registered especially with the provider of a mobile phone company. By selecting the most appropriate radio button 36, it is possible to omit the entry of the domain name on the left side of @ in the email address.
ハンドルネーム入力枠 3 8は、 電子掲示板システムで使用しているハンドルネー ムを入力する枠である。 ハンドルネームは、 登録された書込み者と店頭フォームに アクセスしてきた者の名寄せをデータベース上で可能にさせる。 一方、 書込み者に とっては、 それ以上のプライバシー情報を入力せずに済み、 手間がかからない効果 をもたらす。 The handle name input frame 38 is a frame for inputting the handle name used in the electronic bulletin board system. The handle name enables the name identification of registered writers and those who have accessed storefront forms on the database. On the other hand, for the writer, it is not necessary to enter more privacy information, and the effect is less time-consuming. Bring
性別ラジオボタン 4 0は、 メールァドレスを登録させる際のセグメンテーション および、 本人確認のデータとして入力させるためのボタンである。  A gender radio button 40 is a button for entering data as segmentation and identity verification data when registering mail address.
年代ラジオボタン 4 2は、 メールァドレスを登録させる際のセグメンテーション および、 本人確認のデ一夕として入力させるためのボタンである。  The age radio button 42 is a button for entering a mail address as a segmentation for registering mail address and a date of identity verification.
図 9に従って、 第 2の実施例の電子掲示板システムのフロ一を示す。  The flow chart of the electronic bulletin board system of the second embodiment is shown according to FIG.
第 1に店舗又はタクシーに掲示されたウェブァドレスを携帯電話端末 1 0に入力 して、 電子掲示板サーバ装置 2にアクセスして携帯電話端末 1 0モニタ画面に店頭 フォーム 2 6を表示させる （C 2 ) 。  First, the web address displayed on the store or taxi is input to the mobile phone terminal 10, and the electronic bulletin board server device 2 is accessed to display the shop form 2 6 on the mobile phone terminal 10 monitor screen (C 2 ).
店頭で、 携帯電話端末 1 0に登録情報が入力される （C 4 ) 。 登録情報は、 既に ハンドルネームを有する場合は、 店頭番号と、 電子メールアドレスと、 ハンドルネ ームであり、 ハンドルネームを有していない場合は、 さらに性別と、 年代とからな る。 フォーム 2 6に入力された登録情報は、 送信ポタン 4 3が選択されると電子掲 示板サーバ装置 2のデータベース 1 6へ送信される （C 6 ) 。  At the storefront, registration information is input to the mobile phone terminal 10 (C 4). The registration information is a store number, an e-mail address, and a handle name if it already has a handle name, and if it does not have a handle name, it further consists of a gender and an age. The registration information entered in the form 26 is transmitted to the database 16 of the electronic bulletin board server device 2 when the transmission point 43 is selected (C 6).
電子掲示板サーバ装置 2は、 C 6で送信された登録情報を受信する （D 2 ) 。 電子掲示板制御プログラム 2 0は、 まず、 受信した登録情報から店頭番号を抽出 して、 その正当性を検証する。 すなわち、 登録情報を受信した日時と予めデータべ ース 1 6に登録された店頭番号とその運用日程とを比較して予め登録された日程の 範囲内の予め登録された店頭番号と送信された店頭番号が位置するかを比較する （ D 4 ) 。  The electronic bulletin board server device 2 receives the registration information transmitted in C 6 (D 2). The electronic bulletin board control program 20 first extracts the store number from the received registration information and verifies its legitimacy. That is, the date and time when the registration information was received, the store number registered in advance in the database 16 and its operation schedule were compared with the store number registered in advance within the range of the schedule registered in advance. Compare whether the store number is located (D 4).
比較して予め登録され店頭番号である場合は、 次工程へ進む。 登録されていない 店頭番号である場合は、 店頭番号間違い扱いとしてその旨、 記載された電子メール が登録情報内の電子メールへ通知される （D 6 ) 。  In the case where the store number is registered in advance by comparison, the process proceeds to the next step. If the store number is not registered, the described e-mail is notified to the e-mail in the registration information as a store number mishandling (D 6).
電子掲示板制御プログラム 2 0は、 登録情報から電子メールアドレスおよびハン ドルネームとを抽出して、 データベース 1 6に登録された電子メールアドレスおよ びハンドルネームと比較する （D 8 ) 。 登録情報から抽出された電子メールァドレスおよびハンドルネームが新規な場合 は、 この子メールァドレスおよびハンドルネームがデ一夕ベース 16に登録される (D 14) 。 さらに、 対象アドレスへ登録記念として登録情報受信時の時間を初期 値として乱数計算し、 インセンティブ割引率を算出する （D 16) 。 このインセン ティブ割引率は、 その後のサービスの対価または、 商品の対価に適用することもで きる。 また、 予め複数の賞品等を準備し、 乱数計算で選択するための番号を算出す ることもできる。 The bulletin board control program 20 extracts the e-mail address and handle name from the registration information and compares it with the e-mail address and handle name registered in the database 16 (D 8). If the e-mail address and the handle name extracted from the registration information are new, this child e-mail address and the handle name are registered in the data base 16 (D14). Furthermore, as an anniversary of registration to the target address, the time at the time of reception of the registration information is calculated as a random number as an initial value, and the incentive discount rate is calculated (D 16). This incentive discount rate can also be applied to the price of subsequent services or the price of goods. Also, a plurality of prizes and the like can be prepared in advance, and numbers to be selected by random number calculation can be calculated.
一方、 登録情報から抽出された電子メールァドレスおよびハンドルネームが登録 されていた場合は、 電子掲示板制御プログラム 20は登録された対象電子メールァ ドレスの登録データとして来店回数に 1を加算する （D 10) 。  On the other hand, when the e-mail address and the handle name extracted from the registration information are registered, the electronic bulletin board control program 20 adds 1 to the number of visits as registration data of the registered target e-mail address (D 10) .
この来店回数と電子掲示板への書込み回数より、 予め定めた演算方法により割引 率を演算する。 予め定めた演算方法は、 例えば一方に重み付けを掛けて、 合計点数 から割引率を決定する方法も選択しうる （D 12) 。  Based on the number of visits to the store and the number of writes to the electronic bulletin board, the discount rate is calculated by a predetermined calculation method. The predetermined calculation method can also be selected, for example, by weighting one side and determining the discount rate from the total score (D12).
以上の D 10また、 D 12により割引率が確定する （D 18) 。 確定後、 電子掲 示板制御プログラム 20は、 登録情報に入力された電子メールアドレスに割引率の 記載された電子メールを送信する （D20) 。  The discount rate is determined by the above D 10 and D 12 (D 18). After confirmation, the electronic bulletin board control program 20 sends an email with a discount rate described to the email address entered in the registration information (D20).
携帯電話端末 10は、 この割引率の記載された電子メールを受信する。 このメ一 ルを店頭で店員や夕クシ一のドライバに提示することで割引サービスを受けられる (C8) 。  The mobile phone terminal 10 receives the email with the discount rate described. Discounted services can be obtained by presenting this message to the store clerk or Yuxi Ichi driver at the store (C8).
このようなサービスを提供することで、 掲示板書込みを行なった書込み者をリピ 一夕にするためのインセンティブを与えて、 あたかも常連さんとしてのサービスを 提供して、 顧客の囲い込みが可能になる。  Providing this kind of service will provide an incentive to make the writer who wrote the bulletin board a recurring job, as if it were a regular service, and will be able to lock in customers.
また、 顧客側は電子掲示板への書込みと実際の来店の何れをも繰り返すことで、 より良い割引率を得られるとともに、 店舗やタクシーから常連客扱いを受け大きな 満足が得られる。  In addition, customers can obtain better discount rates by repeating writing on electronic bulletin boards and actual visits, as well as being treated as regular customers from stores and taxis, and getting great satisfaction.
さらに図 10, 11を用いて第 3の実施例について説明する。 図 10に本発明に 係る電子掲示板システムの構成図を示す。 第 2の実施例と異なる点について説明す る。 Further, the third embodiment will be described with reference to FIGS. Fig. 10 shows the present invention. The block diagram of the electronic bulletin board system which concerns. Points different from the second embodiment will be described.
第 3の実施例において、 第 2の実施例との違いは、 無線送受信装置 2 8が電子掲 示板サーバ装置 2と電気通信回線 3 0を介して接続される点である。 また、 携帯電 話端末 1 0は、 無線送受信ポタンを備えるとともに、 無線送受信部を備え、 無線送 受信装置 2 8とデータ交換可能に構成される。  The third embodiment differs from the second embodiment in that the wireless transmission / reception device 28 is connected to the electronic display board server device 2 via the telecommunication circuit 30. Further, the portable telephone terminal 10 has a wireless transmission / reception port, a wireless transmission / reception unit, and is configured to be able to exchange data with the wireless transmission / reception device 28.
無線送受信装置 2 8は、 例えばブルートゥース標準規格 Ver. 1. 1に従ってアンテ ナと無線周波数帯の増幅部と、 中間周波数帯増幅部と、 ベースバンド帯の変調及び 復調装置から構成されるが、 ハードウェアについては、 例えば株式会社ハギワラ シスコム （商標） による B l ue t oo th™ CF カード （商標） を携帯端末と組合わせたも のを活用できる。  The wireless transmission / reception device 28 comprises, for example, an antenna, an amplifier of a radio frequency band, an intermediate frequency band amplifier, and a baseband modulation / demodulation device according to Bluetooth Standard Ver. 1.1. With regard to wear, for example, a combination of Blu-ray TimeTM CF card (trademark) manufactured by Hagiwara Co., Ltd. (trademark) with a portable terminal can be used.
電気通信回線 3 0は、 無線送受信装置 2 8と電子掲示板サーバ装置 2を接続する 回線である。 電子掲示板サーバ装置 2が例えば店頭や夕クシ一社内にある場合は、 予め無線送受信装置 2 8内に組み込み、 内部配線で接続される。  The telecommunication line 30 is a line that connects the wireless transmission / reception device 28 and the electronic bulletin board server device 2. When the electronic bulletin board server device 2 is, for example, in a store or in a company, it is incorporated in advance in the wireless transmission / reception device 28 and connected by internal wiring.
また、 電子掲示板サーバ装置 2がサーバ一センターのように店舗から離れている 場合は、 専用回線、 電話回線、 インターネット等で接続される。 さらに、 タクシー 等で無線送受信装置 2 8が社内に配置される場合は、 携帯電話を利用した電話回線 や、 タクシー無線の音声信号に M S K変調等でデータ信号を重畳して送受信を行な ラ。  Also, when the bulletin board server apparatus 2 is separated from the store like a server-center, it is connected by a dedicated line, a telephone line, the Internet or the like. Furthermore, when the wireless transmitting / receiving device 28 is placed in a company by taxi, etc., it transmits and receives data by superimposing a data signal by MSK modulation etc. on a telephone line using a mobile phone or a taxi radio voice signal.
携帯電話 3 2は、 従来の携帯電話に更に無線送受信装置を設けたものである。 例 えば、 株式会社 N T Tドコモ （商標） によるパルディォ 6 3 3 S (商標） を利用 することができる。 携帯電話 3 2の構成として、 電話用無線送受信部の他にデータ 用無線送受信部を備える。 このデータ用無線送受信部は、 ブルートゥース標準規格 Ver. 1. 1に従ってアンテナと無線周波数帯の増幅部と、 中間周波数帯増幅部と、 ベ 一スパンド帯の変調及び復調装置から構成され、 ブルートウースによる基本波をデ 一夕信号で変調したブルートゥース信号を送受信可能となるように構成される。 ま た、 ここでいうデータとしてテキストデータおよび画像データを、 H TM L形式の データを T C P , I Pデータとして送受信するよう変換する機能を備える。 これら の機能は、 送受信ボタンと接続され、 送受信ボタンにより無線を利用したデータの 送受信が開始される。 The mobile phone 32 is obtained by further providing a wireless transmission / reception device to the conventional mobile phone. For example, Paldio 6 3 3 S (trademark) by NTT DoCoMo, Inc. can be used. As a configuration of the mobile phone 32, in addition to the wireless transmission / reception unit for telephones, a wireless transmission / reception unit for data is provided. This data wireless transmitter / receiver unit comprises an antenna, an amplifier of a radio frequency band, an intermediate frequency band amplifier, and a modulation / demodulation unit of a spanned band according to Bluetooth Standard Ver. 1.1. It is configured to be able to transmit and receive the Bluetooth signal in which the fundamental wave is modulated by the analog signal. The Also, it has a function to convert text data and image data as data mentioned here, and to transmit and receive data in HTML format as TCP and IP data. These functions are connected to the send / receive button, and the send / receive button starts data transmission / reception using wireless.
以上の構成と第 2の実施例を組合わせることで無線を利用した登録情報確認が可 能となる。 図 1 1は本発明の第 3の実施例についてフローチャートであり、 特に実 施例 2と異なる点について示す。  The combination of the above configuration and the second embodiment makes it possible to check registration information using wireless communication. FIG. 11 is a flow chart of the third embodiment of the present invention, and in particular, shows differences from the second embodiment.
第 1に店舗又はタクシ一に設置された無線送受信装置 2 8の送受信可能領域で送 信開始信号を送信して携帯電話端末 3 2と無線送受信装置 2 8の接続を確立する。 その後、 無線送受信装置 2 8から携帯電話端末 3 2へ店頭フォーム 2 6が送信され て、 携帯電話端末 1 0モニタ画面に店頭フォーム 2 6を表示される （E 2 ) 。  First, a transmission start signal is transmitted in a transmittable / receivable area of the wireless transmission / reception device 28 installed in the store or taxi to establish a connection between the mobile telephone terminal 32 and the wireless transmission / reception device 28. Thereafter, the in-store form 26 is transmitted from the wireless transmission / reception device 28 to the mobile phone terminal 32 and the in-store form 26 is displayed on the mobile phone terminal 10 monitor screen (E 2).
店頭で、 携帯電話端末 1 0に登録情報が入力される （E 4 ) 。 登録情報は、 既に ハンドルネームを有する場合は、 店頭番号と、 電子メールアドレスと、 ハンドルネ ームであり、 ハンドルネームを有していない場合は、 さらに性別と、 年代とからな る。 フォーム 2 6に入力された登録情報は、 電子掲示板サーバ装置 2のデ一夕べ一 ス 1 6へブルートゥース信号に変換されて送信される （E 6 ) 。  At the storefront, registration information is input to the mobile phone terminal 10 (E 4). The registration information is a store number, an e-mail address, and a handle name if it already has a handle name, and if it does not have a handle name, it further consists of a gender and an age. The registration information input to the form 26 is converted to a Bluetooth signal and transmitted to the database 16 of the electronic bulletin board server device 2 (E 6).
電子掲示板サーバ装置 2は、 E 6で送信された登録情報を無線送受信装置 2 8を 介して受信する （F 2 ) 。 以下、 F 4〜F 2 0および E 8の工程は第 2の実施例と 同一である。  The electronic bulletin board server device 2 receives the registration information transmitted in E 6 through the wireless transmission / reception device 28 (F 2). The following steps F4 to F20 and E8 are identical to those of the second embodiment.
以上のように構成することで、 書込み者に携帯電話から電話会社へのメール使用 料を負担させること無く本人確認が可能となる。  By configuring as described above, identity verification can be performed without the writer having to pay the email usage fee from the mobile phone to the telephone company.
第 4の実施例として携帯電話端末 1 0を端末装置とすることもできる。 この場合、 クーポン券を印刷できないため画面に表示させてクーポン券とすることや電子メー ルで配信しても良い。 さらに、 確実に店に来店させるために、 店内に掲載するパス ワードを入力しないとクーポン券画像を表示できないよう構成しても良い。  As a fourth embodiment, the mobile telephone terminal 10 can be used as a terminal device. In this case, since the coupon can not be printed, it may be displayed on the screen and used as a coupon or delivered by e-mail. Furthermore, in order to ensure that the shop visits, it may be configured that the coupon image can not be displayed unless the password posted in the shop is entered.
第 5の実施例として、 クーポンの代わりに電子マネ一の配信でも良い。 すなわち、 予め電子掲示板サーバ 2と接続される電子マネ一サーバと接続しておき、 クーポン の配信の代わりに書込み者ァカウントに電子上で送金しても良い。 As a fifth example, electronic money delivery may be used instead of coupons. That is, It may be connected to an electronic money management server connected to the electronic bulletin board server 2 in advance, and may be electronically transmitted to a writer's account instead of delivering a coupon.
第 6の実施例として、 高額の商品をィンセンティブとする場合には書込み回数達 成者の中からさらに抽選により選択しても良い。  As a sixth embodiment, in the case of making an expensive commodity an incentive, it is possible to further select from among the creators of the number of writes by lottery.
以上の構成より、 本願発明を実施することにより顧客の匿名性を維持しながら有 効な意見収集が可能であって、 かつ顧客にィンセンティブを提供し顧客の来店にも 繋がる様な電子掲示板システムの提供することができる。  According to the above configuration, by implementing the present invention, it is possible to collect an effective opinion while maintaining the anonymity of the customer, and to provide an incentive to the customer and also to connect the customer to the store. Can be provided.
なお、 本発明は前記実施形態に限定されるものではなく、 本発明の目的を達成で きる範囲での変形、 改良は、 本発明に含まれるものである。 例えば、 第 3の実施例 では、 無線送受信機としてブルートゥースを利用したが、 使用する信号としては、 無線 L A Nとして規格 IEEE- 802. 1 1 , IEEE- 802. l i b, IEEE - 802. l lg, IEEE - 802. l lhに 対応する送受信機を電子掲示板サーバ装置 2および携帯電話 3 2に設けることも設 計変更の範囲で可能である。 さらに、 無線信号の他にも、 赤外線を利用した I r D A等の規格による送受信機を電子掲示板サーバ装置 2および携帯電話 3 2に設ける ことも設計変更の範囲で可能である。  The present invention is not limited to the above embodiment, and modifications and improvements as long as the object of the present invention can be achieved are included in the present invention. For example, in the third embodiment, Bluetooth is used as a wireless transceiver, but as a signal to be used, IEEE802.11 1, IEEE802.1 lib, IEEE-802.1lg, IEEE802.11 as a wireless LAN. -It is also possible within the scope of design change to provide a transceiver corresponding to the bulletin board server device 2 and the mobile phone 32 corresponding to 802. 1 lh. Furthermore, in addition to the wireless signal, it is possible to provide a transmitter / receiver according to the standard such as IrDA using infrared rays to the electronic bulletin board server device 2 and the mobile phone 32 within the scope of design change.
一方、 店頭フオームへのァクセス時に携帯電話のゥェブ用ブラウザの機能として ゥェブベージへのァクセス記録を電子掲示板サーバ装置 2から携帯電話のゥェブ用 ブラウザに送信され、 携帯電話の記憶装置に蓄積される情報であるクッキ一を利用 してアクセス者を認定する機能を電子掲示板制御プログラム 2 0が有することもで きる。 この場合は、 ウェブページにアクセスして店頭番号を入力するだけで来店回 数の繰上げやメール送信工程が実施されうる。  On the other hand, at the time of access to the in-store format, the access record to web page is transmitted from the electronic bulletin board server device 2 to the web browser of the mobile phone as a function of the browser for web browser. The electronic bulletin board control program 20 can also have a function of certifying an accessor using a certain password. In this case, the process of advancing the number of visits or sending mail can be implemented simply by accessing the web page and entering the store number.

Claims

請求の範囲 The scope of the claims
1 . 電子掲示板サーバ装置と前記電子掲示板サーバ装置と電気的に接続される少 なくとも一つの端末装置とからなり、 前記端末装置から前記電子掲示板サーバ装置 へアクセスして書込みされた回数に応じてインセンティブを提供する電子掲示板シ ステム。  1. An electronic bulletin board server device and at least one terminal device electrically connected to the electronic bulletin board server device, and the terminal device accesses the electronic bulletin board server device according to the number of times of access to the electronic bulletin board server device. An electronic bulletin board system that provides incentives.
2 . 電子掲示板サーバ装置は、 端末装置に電子掲示板を表示させるための電子掲 示板制御プログラムと前記端末装置から入力された掲示板デ一夕とからなる電子掲 示板プログラムが組み込まれたことを特徴とする請求項 1記載の電子掲示板システ ム。  2. The electronic bulletin board server device is characterized in that an electronic display board program comprising an electronic display board control program for displaying an electronic bulletin board on a terminal and a bulletin board data input from the terminal is incorporated. The electronic bulletin board system according to claim 1.
3 . 掲示板データは、 特定名称データと文章デ一夕とからなることを特徴とする 請求項 2記載の電子掲示板システム。  3. The electronic bulletin board system according to claim 2, wherein the bulletin board data comprises specific name data and text data.
4 . 電子掲示板制御プログラムは、 特定名称データを用いた端末装置からの書込 みの回数を計測して電子掲示板サーバ装置にさらに備えるデ一夕べ一スに前記特定 名称毎に登録する機能を備えることを特徴とする請求項 3記載の電子掲示板システ ム。  4. The bulletin board control program has a function of measuring the number of times of writing from the terminal device using the specific name data and registering it for each specific name in a table further provided in the electronic bulletin board server device. The electronic bulletin board system according to claim 3, characterized in that:
5 . 電子掲示板制御プログラムは、 特定名称ごとに書込みの回数に応じて資格を 付与する機能を備えることを特徴とする請求項 4記載の電子掲示板システム。  5. The electronic bulletin board system according to claim 4, wherein the electronic bulletin board control program has a function of giving a qualification according to the number of times of writing for each specific name.
6 . 電子掲示板制御プログラムは、 特定名称ごとの書込み回数に応じてインセン ティブを提供する機能を備えることを特徴とする請求項 4記載の電子掲示板システ ム。  6. The bulletin board system according to claim 4, wherein the bulletin board control program has a function of providing an incentive according to the number of times of writing for each specific name.
7 . インセンティブは、 特定名称ごとの書込み回数が特定回数を上回る度に自動 生成されるゥェブぺ一ジであつて金券情報が掲載されて書込みをした端末にのみ表 示されることを特徴とする請求項 6記載の電子掲示板システム。  7. The incentive is a web page that is automatically generated each time the number of writings for a specific name exceeds a specific number, and is characterized in that it is displayed only on the terminal on which the cash voucher information is posted and written. The electronic bulletin board system according to Item 6.
8 . 掲示板データは、 さらに電子メールアドレスとホームページアドレスと文章 データの題名と文字表示色と表示画像デー夕と編集用パスワードのいずれか少なく とも一つを有することを特徴とする請求項 3記載の電子掲示板システム。 8. The bulletin board data according to claim 3, further comprising at least one of an e-mail address, a home page address, a title of text data, a character display color, a display image data and an editing password. Electronic Bulletin Board System.
9 . 電子掲示板サーバ装置は、 特定名称に対応する電子メールアドレス宛の電子 メール文章を自動生成すると共に自動で発送する機能を有するメールプログラムを さらに備えることを特徴とする請求項 8記載の電子掲示板システム。 9. The electronic bulletin board server apparatus according to claim 8, further comprising: a mail program having a function of automatically generating an electronic mail sentence addressed to an electronic mail address corresponding to the specific name and automatically sending the text. system.
1 0 . インセンティブは、 特定名称ごとの書込み回数が特定回数を上回る度に特 定名称に対応する電子メールァドレス宛の電子メール文章であって金券情報が掲載 されて前記電子メールァドレス宛に送信されることを特徴とする請求項 9記載の電 子掲示板システム。  1 0. The incentive is an e-mail text addressed to an e-mail address corresponding to a specific name every time the number of writings for each specific name exceeds the specified number, and the cash voucher information is posted and sent to the e-mail address. The electronic bulletin board system according to claim 9, characterized in that:
1 1 . 電子掲示板制御プログラムは、 特定名称に対応するアカウントが存在し電 子掲示板サーバ装置と接続される電子マネーサーバに送金情報が伝達可能であるこ とを特徴とする請求項 8記載の電子掲示板システム。  1 1. The electronic bulletin board control program according to claim 8, wherein an account corresponding to a specific name exists, and remittance information can be transmitted to an electronic money server connected to the electronic bulletin board server apparatus. system.
1 2 . インセンティブは電子マネ一であって、 特定名称ごとの書込み回数が特定 回数を上回る度に前記アカウントに予め定められた金額の送金情報を電子マネーサ ーバへ伝達することを特徴とする請求項 1 1記載の電子掲示板システム。  1 2. Incentive is an electronic manager, and it is characterized by transmitting remittance information of a predetermined amount to the account every time the number of writings for a specific name exceeds a specific number to the electronic manager. The electronic bulletin board system according to item 1 1.
1 3 . 電子掲示板制御プログラムは、 抽選候補から乱数を用いた選別プログラム で当選者を決定することを特徴とする請求項 8記載の電子掲示板システム。  The electronic bulletin board system according to claim 8, wherein the electronic bulletin board control program determines a winner by a sorting program using random numbers from lottery candidates.
1 4 . インセンティブは、 特定名称ごとの書込み回数が特定回数を上回る度に特 定名称を抽選候補とすることを特徴とする請求項 1 3記載の電子掲示板システム。 14. The electronic bulletin board system according to claim 13, wherein the incentive is to select a specific name as a lottery candidate each time the number of writings for each specific name exceeds the specific number.
1 5 . 端末装置は、 携帯電話端末と卓上型パーソナルコンピュータと携帯型情報 端末の何れかからなることを特徴とする請求項 8記載の電子掲示板システム。The electronic bulletin board system according to claim 8, wherein the terminal device comprises one of a portable telephone terminal, a desktop personal computer and a portable information terminal.
1 6 . 電子掲示板サーバ装置はボイントカード読書き装置と接続され、 前記ボイ ン卜カード読書き装置は特定名称とアクセス回数とを含む情報が電磁的に記録され たボイン卜カードに読込みと書込みが可能であることを特徴とする請求項 1乃至 1 5いずれか記載の電子掲示板システム。 1 6. The bulletin board server device is connected to a Boyd card reader / writer, and the Boyne card reader / writer reads / writes information to a Boyne card on which information including a specific name and the number of accesses is electromagnetically recorded. The electronic bulletin board system according to any one of claims 1 to 15, characterized in that it is possible.
1 7 . 電子掲示板サーバ装置は、 特定の符号と電子メールァドレス情報とを入力 するための入力枠を設けた店頭フォームウェブページを有することを特徴とする請 求項 1乃至 1 6いずれかに記載の電子掲示板システム。 1 7. A bulletin board server apparatus according to any one of claims 1 to 16 characterized by having a shop front form web page provided with an input frame for inputting a specific code and e-mail address information. Electronic bulletin board system.
1 8 . 電子掲示板サーバ装置は、 店頭フォームウェブページにアクセスした回数に 応じてインセンティブ情報の記録された電子メールを店頭フォームゥェブページに アクセスした携帯電話へ送信することを特徴とすることを特徴とする請求項 1 7記 載の電子掲示板システム。 1 8. The bulletin board server device is characterized in that the electronic mail having the incentive information recorded therein is transmitted to the mobile phone which accessed the in-store form web page according to the number of times the in-store form web page is accessed. The electronic bulletin board system according to claim 1, characterized by:
1 9 . 電子掲示板サーバ装置と前記電子掲示板サーバ装置と電気的に接続される 少なくとも一つの端末装置とからなり、 前記端末装置から前記電子掲示板サーバ装 置へアクセスして書込みした回数に応じてィンセンティブを提供する電子掲示板運 営方法。  An electronic bulletin board server device and at least one terminal device electrically connected to the electronic bulletin board server device, and the terminal device accesses the electronic bulletin board server device according to the number of times of access and writing. How to operate an electronic bulletin board to provide incentives.
2 0 . 電子掲示板サーバ装置と前記電子掲示板サーバ装置と電気的に接続される 少なくとも一つの端末装置とからなり、 前記端末装置から前記電子掲示板サーバ装 置へアクセスして書込みした回数に応じてィンセンティブを提供する電子掲示板運 営プログラム。  An electronic bulletin board server device and at least one terminal device electrically connected to the electronic bulletin board server device, and the terminal device accesses and accesses the electronic bulletin board server device according to the number of times of writing. A bulletin board operation program that provides incentives.
PCT/JP2002/013706 2001-12-26 2002-12-26 Electronic bulletin board system and electronic bulletin board operation method WO2003056486A1 (en)

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WO2005055074A1 (en) * 2003-12-03 2005-06-16 Nhn Corporation A method of managing bulletin on internet
JP2007200267A (en) * 2006-01-29 2007-08-09 Hiroyasu Yamamoto Newspaper system allowing interactive communication for post-reading response information between newspaper and subscriber

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JP2000020823A (en) * 1998-06-30 2000-01-21 Toshiba Tec Corp Merchandise sales data processing system
JP2001222596A (en) * 2000-02-08 2001-08-17 Mega Chips Corp Mail-order sale system
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JP2001306751A (en) * 2000-04-27 2001-11-02 Util Inc Method and device for market research

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JP2000020823A (en) * 1998-06-30 2000-01-21 Toshiba Tec Corp Merchandise sales data processing system
JP2001222596A (en) * 2000-02-08 2001-08-17 Mega Chips Corp Mail-order sale system
JP2001282940A (en) * 2000-03-31 2001-10-12 Waag Technologies Kk Product evaluation system
JP2001306751A (en) * 2000-04-27 2001-11-02 Util Inc Method and device for market research

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005055074A1 (en) * 2003-12-03 2005-06-16 Nhn Corporation A method of managing bulletin on internet
JP2007200267A (en) * 2006-01-29 2007-08-09 Hiroyasu Yamamoto Newspaper system allowing interactive communication for post-reading response information between newspaper and subscriber

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