WO2001059616A1 - Procede de liaison entre pages d'accueil, et procede de fourniture de contenus a l'aide de pages d'accueil - Google Patents

Procede de liaison entre pages d'accueil, et procede de fourniture de contenus a l'aide de pages d'accueil Download PDF

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Publication number
WO2001059616A1
WO2001059616A1 PCT/JP2000/006619 JP0006619W WO0159616A1 WO 2001059616 A1 WO2001059616 A1 WO 2001059616A1 JP 0006619 W JP0006619 W JP 0006619W WO 0159616 A1 WO0159616 A1 WO 0159616A1
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WO
WIPO (PCT)
Prior art keywords
content
home page
sub
accesses
fee
Prior art date
Application number
PCT/JP2000/006619
Other languages
English (en)
Japanese (ja)
Inventor
Osamu Kikuchi
Original Assignee
Kabushiki Kaisha Toshiba
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kabushiki Kaisha Toshiba filed Critical Kabushiki Kaisha Toshiba
Publication of WO2001059616A1 publication Critical patent/WO2001059616A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/50—Business processes related to the communications industry
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/14—Payment architectures specially adapted for billing systems
    • G06Q20/145—Payments according to the detected use or quantity
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Definitions

  • the present invention relates to a method of linking a home page uploaded to a server connected to the Internet.
  • the homepage (including the HTML file in the same website linked to the homepage; hereinafter referred to as “HP”)
  • HP the homepage
  • many well-known and well-known talents and companies are expected to have many accesses. If not, there is a problem that many accesses cannot be expected.
  • a company for example, if an advertisement is placed on a well-known search engine or a well-known site (hereinafter referred to as a "famous website"), the amount corresponding to the advertising cost The number of accesses is not always available. Therefore, it may happen that the user pays for the advertisement more than the profit obtained by the advertisement.
  • An object of the present invention is to provide a method of linking homepages that allows companies and individuals who are not well known or notable to broadcast their features and special skills widely to society.
  • the present invention has taken the following measures in order to solve the above problems.
  • the method of linking home pages according to the present invention is characterized in that content that is continuous in content is distributed and posted on a plurality of homepages, and the plurality of homepages are linked in accordance with the progression order of the content. And are characterized.
  • a step of preparing content having at least the first to fourth sub-contents that are continuous in the content and posting the first sub-content on the first home page A step of posting the second sub-content on the second home page linked to the first home page by the step and the first sub-content; A step of posting the third sub-content on the third home page linked to the second home page, according to the second sub-content; and a third sub-content.
  • the content that is continuous in content is a continuation of a manga consisting of four frames completed in four frames, and the homepages are linked in the order of the manga.
  • the number of accesses to the home page accessed based on the link information of the content and the number of clicks of the content are counted, and those counts are calculated. It is characterized by collating the number of counts and calculating the access fee according to the number of accesses according to a predetermined contract content.
  • Another method of linking a home page includes a step of preparing a content having at least first and second sub-contents which are continuous in content; and a step of preparing the first sub-content.
  • a payment fee is paid to the creator of the first homepage, and the number of accesses made by clicking the first subcontent is counted.
  • the second home platform And a step of collecting an advertising fee from the creator of the service.
  • Yet another home page linking method of the present invention is a service A step of posting the first sub-content out of the contents having at least the first and second sub-contents that are continuous from the content; and (1) a step of obtaining a publication fee from the service center in accordance with the number of clicks of the sub-contents.
  • the method of providing content using the homepage includes the steps of posting a content idea submission on a predetermined homepage and consulting a sponsor.
  • a step of releasing the content and ideas to the user on the homepage after the contract is concluded.
  • the request of the home page viewer is down-counted in accordance with the support.
  • a step of selecting a content and an idea for which a count value equal to or more than a predetermined value is obtained.
  • FIG. 1 is a schematic diagram of a network to which a home page linking method according to the present invention is applied.
  • FIGS. 2A to 2D are views for explaining an outline of a home link method according to the first embodiment of the present invention.
  • Figure 3 is a diagram for explaining how to manage the number of accesses.
  • FIG. 4 is a view for explaining a flow until a method of linking home pages according to the first embodiment of the present invention is completed.
  • FIG. 5 shows the content provider according to the second embodiment and the content provider.
  • the figure which shows the relationship between a viscenter and a sponsor.
  • FIG. 6 is a view showing a display example of HP 30 according to the second embodiment.
  • FIG. 7 is a view showing another display example of HP 30 according to the second embodiment.
  • FIG. 8 is a view showing still another display example of HP 30 according to the second embodiment.
  • FIG. 9 is a view showing still another display example of HP 30 according to the second embodiment.
  • FIG. 10 is a diagram for explaining a service flow according to the second embodiment.
  • FIG. 1 is a schematic diagram of a network to which a home page linking method according to the present invention is applied.
  • a plurality of servers 2 and a service center 4 are connected to an Internet network 1.
  • the service center 4 distributes various contents and information, receives contents, and manages access as described in detail later. Has functions.
  • the service center 4 also has a function of receiving various contents from the content provider 5. Note that this service center 4 may be located at the part of the user 3 connected to the specific server 2. Also, the user 3 can send and receive data to and from each other via Sano-ku 2. Then, for each server 2, a user 3 is created.
  • a homepage hereinafter referred to as “HP” is provided in the HP posting area 21, and the HP installed on this server 2 is provided by the user 3. It can be browsed using a browsing browser.
  • the outline of the HP is generally described in the form of ⁇ ⁇ ⁇ L (, Hyperrlext Marckup and anguage), and includes link information to other related HPs.
  • Link information to other HPs is, for example, “htt
  • the gist of the present invention is to start with a famous or famous HP (hereinafter, referred to as “famous HP”) and start a non-famous HP (hereinafter, referred to as “nameless HP”) or an unknown talent. It provides services for fame (or prominence), and relates to the method of linking and using the homepage to obtain a service fee corresponding to the service.
  • famous HP famous or famous HP
  • nameless HP non-famous HP
  • It provides services for fame (or prominence), and relates to the method of linking and using the homepage to obtain a service fee corresponding to the service.
  • a homepage linking method according to the first embodiment of the present invention will be described with reference to FIGS. 2A to 4.
  • FIG. 2A to 2D are diagrams for explaining the outline of the home page linking method according to the first embodiment of the present invention.
  • FIG. 2A to FIG. 2D show a screen display 30 when HP is displayed on a computer, for example.
  • the HP is often basically composed of a title 31, HP information 32 (including information such as articles and photos), and a banner advertisement 33.
  • the service center 4 according to the present invention is capable of distributing contents to the famous HP and unnamed HP in FIG. 2A and a license agreement with the content creator (author). Submit a request for content by In addition, access fees and advertising fees are settled as described below.
  • a method has been known in which a banner advertisement 33 is posted on a part of a famous HP (including a search engine), and the advertisement fee is paid to a founder of the famous HP.
  • the banner advertisement is posted on a famous website and the banner advertisement is linked to your own website, the viewer of the famous website browses your own HP at the link destination. You will not browse your website unless you attempt to do so.
  • anonymous HP there is a high possibility that it will not be viewed at all unless there is a motivation to browse the HP.
  • the fourth part of the famous HP 30a with the consent of the organizer, posted the first part 34a (the first episode) of the continuous content.
  • a 4-frame comic is used as an example.
  • Four-frame comics are designed so that they begin with the first episode and complete with the fourth episode (that is, the “start and end”).
  • the famous HP 30a has a large number of accesses, and will be viewed by many people.
  • the first episode of a 4-commercial comic, 34a is inserted in a part of the famous HP 30a like a banner advertisement (Fig. 2A).
  • the second story 34b is to HP 30b of company A
  • the third story 34c is HP 30c of company B
  • the third story 34d is HP 30d of company C, respectively. It shall be posted on the website.
  • companies A to C are not well-known companies, and their HPs are also unnamed HPs.
  • the content is continuously linked. Consecutive content is spread across multiple home pages, and they are linked, so if you are interested in the first part of the content, you will be linked to that content. All the homepages that have been accessed will be accessed. Therefore, for example, if the first part of the content is posted on a well-known homepage and the rest of the content is posted on an anonymous homepage, the number of accesses on the anonymous homepage will increase, This has the effect of increasing the public awareness of the Anonymous Homepage, and the possibility of the Anonymous HP becoming a prominent HP.
  • the first part (the first episode) of the continuous content such as these four-coma comics is posted on a well-known website, and the user clicks the content. Therefore, by trying to browse other HPs that post the next content, even if the HP that posts the second episode of the 4th comic manga is an unknown HP.
  • the number of accesses will increase. In this way, by increasing the number of accesses of the anonymous HP, it becomes possible to make the anonymous HP prominent.
  • the four-commercial comics are from famous manga artists, and if they are updated daily (or weekly), the number of accesses will not decrease.
  • the Service Center 4 When posting content to a part of a well-known website as described above, the Service Center 4 responded to the number of accesses to the person who opened the website for the use of a part of the website. You will pay a publication fee or a fixed publication fee agreed upon at the time of the contract, and you will pay the content creator a content creation fee. In addition, Service Center 4 is required to provide a fee from the above-noted companies A, B, and C to pay an advertising fee according to the number of accesses to the website. We collect advertising fees according to the number of sessions.
  • the advertising fee when calculating the advertising fee when the content is accessed from a well-known website according to the content of the content, the websites from Company A to Company C must calculate Instead of collecting the same advertising fee, the advertising fee may be changed according to the position of the website. For example, in the case of Company A, the number of accesses is expected to be the largest, but the advertisement fee per one access of Company A (referred to as “unit advertisement fee”) ), The number of accesses is expected to be smaller for Company B than for Company A, and it is thought that the advertising effect will be slightly reduced. It is expected that company C will have approximately the same number of accesses as company C In addition, since it is highly likely that the user will browse the website without referring to another website, the advertising fee may be set to be the highest unit advertising fee.
  • FIG. 3 the same parts as those in FIGS. 2A to 2D are denoted by the same reference numerals.
  • a predetermined HP is displayed every time a predetermined content is clicked.
  • the company A's HP 3Ob becomes the first content of the famous HP 30a. It is necessary to click to see if it is the one that was displayed, but when a certain HP is displayed, it is necessary to investigate from which HP the display was transferred to the HP. You can know.
  • the click counter 35a (counter) is counted as one count.
  • it may be an embedded software with a counter function, if the number of accesses and the number of clicks can be grasped, such a form is used. May be included).
  • Company A's HP 30b is displayed, investigate which HP was linked from when Company A's HP 30b was accessed, and check the famous HP If it is a link from the 30a force, increment accessor 36b.
  • Company A's HP 30b is accessed by Company B's HP 30c
  • Company A's The click counter 35b is incremented, and the access counter 36c of Company B's HP 30c is accessed.
  • the count value accumulated in the counter is transmitted to the service center 4 once a day (or weekly) at a predetermined time, for example, or the service center 4
  • the service center 4 may be operable to obtain the count value of each HP, or the service center 4 may perform the return of the count value.
  • the counter 4 obtains the force count value, and thereafter, each counter force S is reset.
  • each counter may hold the count value for a certain period.
  • the number of clicks of the content and the number of accesses of the HP accessed by the click basically match. In this way, an accurate number of accesses can be obtained, and an advertisement fee according to the number of accesses can be paid. Therefore, it is possible to eliminate the contradiction of paying a large amount of advertising fee even though HP is not accessed.
  • the home page is accessed by the link at the end of the contiguous content and by other home pages and other resources. It counts and compares the number of clicks on the content and the number of accesses to the link that were accessed by the click. By doing so, an accurate number of accesses can be obtained only by clicking the content, so that the advertisement fee can be calculated according to the number of accesses.
  • Service Center 4 asks renowned content providers (eg, renowned 4-frame comic authors) to produce content.
  • Service Center 4 requests the place of posting four-panel comics (content) from the creator of the famous HP. If the creator of the famous HP agreed to provide a place for publication, and the content provider agreed to provide the content, the fee for use of the place for publication and the first four Make a contract for the posting conditions of the story (first frame).
  • Service Center 4 invites the owner of anonymous HP to list more than one post to increase the number of accesses.
  • This may be done on a well-known website or by accessing an anonymous website and making a proposal by e-mail, and the proposal may be transmitted to the owner of the anonymous website.
  • a contract is made between the service company and the owner of the anonymous HP for a unit advertising fee if the content is accessed by clicking on the content.
  • Establishers will provide a place on the homepage for posting content. In this case, in order not to lose the continuity of the content, check the position of the content on the well-known website and click the content. It is preferable that the content on the anonymous HP to be displayed is in the same position.
  • the service center 4 incorporates the first frame of the 4 comic cartoon and the click counter function (for example, as embedded software) into the famous HP, and the remaining 2 to 4 Grid and access counter function And click counter function incorporated into anonymous HP.
  • the service center 4 incorporates the first frame of the 4 comic cartoon and the click counter function (for example, as embedded software) into the famous HP, and the remaining 2 to 4 Grid and access counter function And click counter function incorporated into anonymous HP.
  • the service center 4 incorporates the first frame of the 4 comic cartoon and the click counter function (for example, as embedded software) into the famous HP, and the remaining 2 to 4 Grid and access counter function And click counter function incorporated into anonymous HP.
  • Service Center 4 sets a contract for a click fee per click for content clicks on well-known websites. Pay the amount corresponding to the number of clicks. This is not a fee according to the number of clicks, but may be a fixed fee for posting.
  • licensing fees are paid to famous manga artists, but it is also possible to set a copyright fee for each work at the beginning, but one access to the content It is also possible to set a unit price for the service and pay the fee according to the number of accesses.
  • Service Center 4 receives an advertising fee per access from the anonymous HP according to the contract, according to the click on the content. Collected according to the number of accesses made.
  • the second embodiment is based on non-famous content, talent, etc.
  • the anonymous content By recruiting anonymous content, and then providing a website for public release, the anonymous content can be made famous or the anonymous content can be distributed. This is an embodiment for achieving this.
  • FIG. 5 is a diagram showing a relationship among a content provider, a service center, and a sponsor according to the second embodiment.
  • the sponsors include, for example, the sponsors of the content content and the performers of the content, such as publishing, music, movies, etc. It covers all industries.
  • the service center acts as an intermediary to turn anonymous content into prominent content, and performs various activities as a mediation service of the difference.
  • the works in anonymous content include those with forms such as illustrations, paintings, and photographs, or those who are talents, etc., as the content itself. It covers a wide range of fields, such as cases and the realization of intangible ideas.
  • the Service Center will publish the above works on the public website, conduct content, and mediate promising content. In addition, it will also conduct business such as content distribution business to sponsors and multimedia production.
  • the sponsor plays the role of a sponsor (advertiser) for contesting content that is promising for commercialization, and in fact, Or to implement.
  • the relationship between the anonymous content (provider), service center, and sponsor is as follows.
  • Anonymous content (providers) need a place to publish their work, but publishing is usually expensive and time-consuming.
  • the service center calls on the content provider to apply for the application, and submits the application and the applied content. Disclosures (as described later, there are also implementations of contests and research on publicly known cases, but only disclosure here is mentioned here) and the fact that the service center has exclusive rights and the like. Enter into a trust agreement on the terms and publish the applied content on your website (or well-known website).
  • the service center will recruit sponsors for implementing the content and make sure that the content is implemented. At this time, for example, by collecting advertising fees for the content from the sponsor or obtaining a license fee for implementing the content from the sponsor, the business revenue is obtained. In this way, you can conduct continuous business.
  • FIG. 6 is a diagram showing a display example of HP 30 according to the second embodiment. If the HP becomes famous, it is natural that the link 34 as in the first embodiment becomes unnecessary, and in this case, the HP plays the role of the famous HP. It will fulfill.
  • the HP 30 includes, for example, titles 31 and contents 34, a table of contents 51, recruitment guidelines 52, and topics 53.
  • the recruitment guideline 52 is a link section for recruiting works, for example, posting works on HP free of charge and recruiting works under contract terms such as having exclusive use of the work.
  • a work is any commercial transaction that includes an illustration, a painting, a photograph, a novel, or even a talent candidate. It includes things that can be elephants.
  • the works recruited will be searchable according to the table of contents of the works 51, and will be posted on the website that categorizes the works in the field of interest. Access and review those works.
  • the submitted works are relatively easy to decide on the spot, such as photographs or paintings, for example, a list of works as shown in Figure 7
  • the sales prices are shown, and you can click on the ones you like to make them available for purchase.
  • the HP posting these works may be posted on the HP by the sponsor of the anonymous HP as a sponsor, or may be posted on the HP within the same SAN of the HP concerned You can do it.
  • a sponsor for a popularity vote can be provided.
  • the recruitment and the sponsorship of the sponsors will make a popular vote, and according to the result, commercialization etc. will be carried out (for example, see Figure 8).
  • the work is not famous, the work is released with less risk and cost, so that various and many works can be easily released. As a result, works that can respond to diversification can be obtained.
  • the topic 53 includes recent information and information with a time limit, for example, information on the above-mentioned popularity vote.
  • the service center 4 indicates whether or not to conduct a publicly known case survey for a fee (Fig. 9). If accepted, a known case study will be conducted. In this case, of course, the service center 4 has a duty of confidentiality. After that, it is executed as follows.
  • the service center will provide the idea provider with the exclusive license at the time of patenting, instead of paying the provider of the known search fee and patent application fee. Request an agreement to make the setting, etc., and make a presentation on the payment of the license fee by setting the license.
  • the idea provider can objectively evaluate the idea only by paying the necessary cost for the publicly known example survey, so that the burden on the idea provider is reduced. And many ideas will be created.
  • the application fee will be The cost will be borne by the service center, and if a special license is set after the patent, a license fee will be obtained for the setting of the license, which will increase the willingness to create ideas. And can be.
  • the cost of posting a work for free is determined, for example, by the HP organizer shown in Figure 6, which is based on an exclusive license agreement with the provider of the work. You can get it as a licensing fee when your work is sold.
  • Service Center 4 will publish (post) content and ideas on the Service Center's HP and provide information on them.
  • the content provider power consults for the application of content and ideas, for example, a trust contract, a contract for exclusive use license, a contract for exclusive use right (license license) (Including matters related to payment of fees), and the contract is concluded by the provider agreeing to the presentation.
  • the service center searches for sponsors for excavating talent, contesting ideas, conducting percussions, and responding to contests. Make a contract with the sponsor to place an ad on HP to pay for it.
  • the company collects the advertising fee and posts the sponsor's advertisement when the content is released. At this time, it is preferable to place an advertisement for the sponsor on the HP of the service center and collect the advertising fee.
  • the service center When the content is released, the service center Publishes content on HP and encourages HP viewers to vote on content popularity, for example, by providing products from sponsors to some of the voters who voted. Provide an environment in which voting takes place frequently. If the voting results in a top prize, the content provider is given a product or a prize. In addition, since such popular content is considered to have high value as a product, it is sold to general users and companies (including sponsors) and licensed. By connecting these services, the service center obtains licensing fees and brokerage fees as income. In addition, the content provider pays, for example, a licensing fee depending on the content of the contract such as a trust contract.
  • the content provider will have more places to publish the content.
  • the first implementation form starts from the website. It is possible to form a homepage link that looks like a state.
  • a table of contents of anonymous works submitted to a predetermined homepage is provided, and a plurality of homepages are provided according to the genre of the work. For example, if an entry is posted on an anonymous home page, users who are interested in the work of the genre will be able to access the unknown homepage. You will have access. Furthermore, by voting, etc., the user (HP viewer) requests are counted, and content and ideas are selected as popular works. As a result, content and ideas can be embodied exactly according to user requirements. Also, the authors of those works will be able to use the homepage as a place to announce their work.
  • anonymous HP and anonymous content are made famous by widely broadcasting them on the HP. Becomes possible.
  • the service center will be able to promote its business with revenues such as advertising and licensing fees.
  • anonymous HP or anonymous content becomes prominent, the system of the present invention allows the anonymous HP or anonymous content to be obtained. You can recruit content and make it famous. Also, some anonymous content may be acceptable to some people, even if it cannot be made famous. Therefore, introducing more content also has the effect of being able to provide content that meets the diverse needs of society.
  • anonymous HP and anonymous content can be made famous by widely broadcasting them on the HP.
  • the service center provides the basis for advertising and licensing fees. With this income, the business can be promoted.
  • anonymous HP or anonymous content becomes prominent, the system of the present invention removes anonymous HP or anonymous content from the prominent HP ⁇ content. It can be recruited and made famous. Also, some anonymous content may be acceptable to some people, even if it cannot be made famous. Therefore, by introducing more content, it is possible to provide content that meets the diverse needs of society.
  • the present invention is suitable for a method of linking a homepage uploaded to a server connected to the Internet.

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Abstract

L'invention porte sur un procédé de liaison entre pages d'accueil selon lequel les contenus continus (34(34a à 34d)) sont affichés distributivement sur les pages d'accueil (30(30a à 30d)), et les pages d'accueil sont liées les unes aux autres dans l'ordre de progression des contenus.
PCT/JP2000/006619 2000-02-09 2000-09-26 Procede de liaison entre pages d'accueil, et procede de fourniture de contenus a l'aide de pages d'accueil WO2001059616A1 (fr)

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JP2000-32252 2000-02-09
JP2000032252A JP2001222458A (ja) 2000-02-09 2000-02-09 ホームページリンク方法及びホームページを利用したコンテンツ提供方法

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JP2001290902A (ja) * 2000-04-10 2001-10-19 Akihiko Haraguchi ゲームの攻略情報収配方法
JP2002189653A (ja) * 2000-09-14 2002-07-05 Answer International:Kk ホームページへのアクセス装置及びアクセス方法、読み取り装置、記号体を掲載した媒体並びにチャネルコードを利用したインターネット広告機能を有するｕｒｌ中継システム

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