US2118848A - Knock-down display device - Google Patents

Description

y 1, 1938. N. J. LEIGH 2,118,848

- KNOCK-DOWN DISPLAY DEVICE Original Filed June 20, 1955 UNITED STATES KNOCKJJOWN DISPLAY DEVICE Nathan Joseph Leigh, Great Neck, N. Y., assignor to Einson-Freeman Co., Inc, Long Island @ity, N. Y., a corporation of Delaware T F Ft 6 E Original application June 20, 1935, Serial No. 27,496. Divided and this application June 24, 1936, Serial No. 86,90?

2 Claims. (Cl. 248-174) My present invention relates generally to display devices.

It is a general object of my invention to provide an improved device of the character which is used in store windows, or on counters, for the purpose of attractively displaying and simultaneously advertising a commodity.

One of the features of the invention lies in providing a construction which employs the Figure 2 is a side view thereof;

Figure 3 is a top view thereof;

Figure 4 is a rear view of the panel portion in collapsed condition;

Figure 5 is a rear view of the reflector portion in developed condition; and

Figure 6 is a cross-sectional plan viewshowing the device as a whole in substantially collapsed condition.

The device chosen for illustration consists esunique attention-arresting capabilities of a glossy 10 reflecting surface, preferably colored, such as sentially of the two parts illustrated most clearly that which is embodied in metallic foil or the in Figures 4 and 5. A blank of sheet material, like. such as cardboard, is cut out to any desired. More particularly, it is a feature of my invenexterior contour to form a front panel Ell. An

tion to provide a device in which a front panel, opening, which is preferably circular, and des- 15 having at least one opening therein, is uniquely ignated by the reference numeral 2!, is provided associated with a concave reflector positioned in t s p a d in forming this Opening at least behind the opening, and with a shelf arranged a portion of the material of the blank is left atto permit a commodity to be supported in the tached to and integral with the panel. I have opening in front of the reflector. shown a rectangular portion 22 secured to the 20 An important object of the invention is to panel at the lower edge 23 of the opening 2i. provide an article which is so constructed as to When the device is set up, the portion 22 is folded be inexpensive to manufacture, and capable of rearwardly and constitutes a shelf. being collapsed into a substantially flat condition, Preferably, though not necessarily, the panel thereby permitting the same to be expeditiously 2i embodies a bottom flap 24 which is bent for- 25 shipped, stacked in quantities, or stored. wardly along the line 25 when the device is set Briefly, my invention contemplates a knockup and facilitates the support of the device. down display device in which the front panel and Two areas 26, on opposite sides of the openthe reflector are both composed of sheet mateing 2i, are adapted to receive glue or adhesive.

rial, such as cardboard, and in which the parts These are the areas at which the reflector of Figare so constructed and arranged that they maybe ure 5 is attached when the device is manufacreadily assembled and set up, with great faciltured. ity, and in a manner which produces a staunch The reflector consists of a blank of sheet mateand highly efficient support and frame for the rial 27 with an upper edge 28, preferably circular article or commodity which is displayed. in contour. From a midpoint 29 to a point on 35 This application is a division of my copending the edge, for example, the point 30, a slit 3| is application, Serial Number 27,496, filed June 20, provided. The portions on opposite sides of the 1935; and in the embodiment herein disclosed and slit are adapted to be overlapped, thereby conclaimed, the reflector is of a unique character, forming the blank to the surface of a cone whose composed of a blank of sheet material, the blank axis is transverse to the plane of the blank and 40 having a glossy reflecting surface and being so whose apex is at the midpoint 29. A slot 32 on constructed that it may be shaped into conformone side of the slit 3!, and a tab 33 on the Oppoity with the surface of a cone having its axis site side are adapted to be interengaged when substantially horizontal. the device is set up, and to hold the blank in the 4.5 A characterizing feature of the invention lies conical configuration. in the arrangement and assembly of the reflector At its lateral sides, the blank is provided with in association with the front panel, in a manner the collapsible flaps 34 and 35, each of which is which permits the reflector to serve as a prop for adapted to be doubled back upon the blank along the panel when the device is set up. the lines 36 and 31', respectively. The outer por- I achieve the foregoing objects, and such other tions of these flaps, designated by the reference 50 objects as may hereinafter appear or be pointed out, in the manner illustratively exemplified in the accompanying drawing, wherein- Figure 1 is a front view of a display device embodying the features of my present invention;

numerals 38, are adapted to be folded along the lines 39 and receive a coating of glue or adhesive. When the device is assembled, the areas 38 are caused to adhere to the areas 26.

When the device is set up, the parts assume the relationships shown in Figures 1-3. It will be observed that the shelf 22 is provided with rear tabs 40 which are adapted to extend through slots 4| in the reflector so as to form a separable interlocking engagement between the shelf and the reflector. It will also be observed that the bottom edge of the reflector is in substantial alignment with the bottom edge of the front panel, so that when the device is set up the reflector serves as a rear prop for the front panel. This makes the device staunch and self-supporting, despite the fact that it is composed solely of the two normally flat blanks of Figures 4 and 5.

For purposes of shipment or storage, the device is collapsible into the condition indicated in Figure 6. To accomplish this knock-down, it is merely necessary to disengage the tabs 40 from the slots 4!; and to disconnect the tab 33 from the slot 32. The reflector may then be pressed flat against the rear surface of the front panel, the flaps 34 and 35 aligning themselves with the adhesively secured ends 38.

The front surface of the reflector is of high gloss, and preferably colored. A metallic foil is admirably qualified to serve as a reflecting surface. The apex of the conical reflector is substantially aligned with the mid-portion of the panel opening 2|, and when an article orcommodity is supported upon the shelf 22 a highly unique and attractive display is produced. As an example of the capabilities of the device, the dotand-dash lines 42 of Figure 1 represent a substantially rectangular box which might be supported upon the shelf. The reflection which the conical reflector produces is indicated by the dotand-dash lines 43. The reflection is distorted in character, but because of the high gloss and the general nature of the device an unusually attractive eifect is produced whichcatches and holds the eye and which sets off the article 42 in a pleasing and striking manner. With suitable indicia or ornamentation printed on the front panel, and with possibly additional articles displayed in front of the panel, a highly attractive and effective Window or counter display results.

Obviously, articles that are not rectangular may be supported and displayed, e. g., bottles, jars, or the like. Also, while a circular opening in the panel is, from certain aspects, preferable in connection with a conical reflector, other shapes of openings may, if desired, be used.

In a sense, the reflector blank of Figure 5 is by itself a new article of manufacture which may find utility in the art in connection with varying types of front panels or the like.

In general, it will be understood that changes in the details, herein described and illustrated for the purpose of explaining the nature of my invention, may be made by those skilled in the art without departing from the spirit and scope of the invention as expressed in the appended claims. It is, therefore, intended that these details be interpreted as illustrative, and not in a limiting sense.

Having thus described my invention, and illustrated its use, what I claim as new and desire to secure by Letters Patent is- 1. In a knock-down display device, a front panel of sheet material having a portion cut out to define an opening, at least a portion of the cutout material being bent rearwardly from the bottom of the opening to define a shelf, a reflector behind said opening and comprising a blank of sheet material having a portion shaped into conformity with the surface of a cone whose axis is substantially horizontal, means for separably interengaging said shelf and reflector, and collapsible hinged flaps securing the reflector at its sides to the back of the panel alongside of said opening, said reflector having a bottom edge in substantial alignment with the bottom edge of said panel, whereby said reflector serves as a rear prop therefor when the device is set up.

2. In a knock-down display device, a front panel of sheet material having a portion cut out to define a substantially circular opening, at least a portion of the cut-out material being bent rearwardly from the bottom of the opening to define a shelf, a concave reflector behind'said opening, said reflector comprising a blank of sheet material slitted from an edge to a midpoint aligned with the center of said panel opening, the portions on opposite sides of the slit being adapted to be overlapped, thereby conforming the blank to the surface of a cone having its apex at said midpoint, collapsible flaps for securing the reflector in collapsible manner to the side portions of the rear of the panel, said reflector having a bottom edge in substantial alignment with the bottom edge of said panel so that it will serve as a prop when set up, and means for separably interengaging said shelf and reflector.

NATHAN JOSEPH LEIGH.

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