M428437 五、新型說明： 【新型所屬之技術領域】 本創作係有關於一種站台廣告及電子交易系統，尤指 一種可將商品資訊在車站的月台帷幕或其他區域播送，並 提供消費者直接訂購的站台廣告及電子交易系統設計。 【先前技術】 眾所周知，月台之作用旨在提供搭車旅客一候車等待 •' 之所，而在原本佔地面積不很充足之處的月台上，勢必構 -籲築一些安全防護設施，以避免乘客不慎意外墜落月台而發 生危險。是以，乃有如我國申請發明專利第94127736號申 請案「月台門裝置及其設置方法」、申請發明專利第 94126757號申請案「月台門裝置」等，即都是針對月台安 全維護而設計。 為了維持旅客動線的順暢度及保持月台最大應用面積 之考量下，多數月台均將一些顯示看板採懸吊之方式來架 設，使之不虞妨礙月台的正常功能運用。然，此種架設顯 β 示看板之方式，其對於實際運用時並不符合人體觀視角度 ，候車乘客於近距離時必須昂首仰頸方可視得，久視時會 有脖頸痠痛的困擾，而於遠距觀看時，又有晝面過小觀看 不清之虞。而且，許多顯示看板主要用在廣告商品資訊， 但卻欠缺直接訂購的機制，即使消費者看見商品資訊已引 發興趣，很可能在離開之後又將其印象遺忘，致使顯示看 板無法發揮最大實益。 礙於上述顯示看板設置方式之缺失，以及實際效益有 3 iVi^fZ54J / 限的問題’本創作人深感尚有 作站台廣告及電子交易㈣B 1於是提出本創 雄. 易糸統，期在不影響月台帷莫拓士 之基本功能下，更能將顯示看板與其整合”防 車乘客得以輕鬆觀視，並能直接選擇及訂構商品。’以利候 【新型内容】 本創作之主要目的’乃在於提供一種站台廣告及 乂易系統，使購物平台系統可提供商品供於 2 之顯==進行廣告刊登及給予_者㈣㈣幕 立中.袖J 單元及消費者電子裝置， 透、購物平台飼对心係用以提供多數個 ^網際網路連接、設定、提取、變更及储存，以產I: 中=資訊至少包含商品影像及價格，該講物 :u匕3有將該商品資訊轉換成商品條碼的轉譯 接該中控單元建置在各車站，並透過網際網路連 中服中心，該中控單元接收該購物平台飼服 ’以口口#訊及該商品條碼；該商品顯示單元安褒於 ^站！!月台區敎處並透過訊號線連接於該中控單元， 用以朝向月台區顯示該商品資訊及該商品條碼； 辑’，、、“電子裳置用以朝向該商品顯示單元獲取該商品條 :’並能透過網際網路向該購物平台伺服中心發送訂購信 息0 。 依上輪佳實施内容所述站台廣告及電子交易系統， ’、’該商品顯示單元係薄型顯示器該薄型顯示器設置 M428437 台帷幕上，該月台帷幕包含隔離牆及活 動閉門，該缚型顯示器設置於該隔離牆或該活動閉門。 佳實施内容所述站台廣告及電子交易系統， “中，5亥商品條碼係為二維條碼。 ”依St實施内容所述站台廣告及電子交易系統， 費者電子裝置係透過-攝影單元攝取該商品條 藉此’本創作之站台廣告及電子交易系統’能在 位Γ時播放商品廣告、商品資訊及商品條 登的功效。同時，因為本創作顯示單元能夠顯 及解碼裳減’、費者使用個人的電子裝置進行擷取 或fh手統進者的個人電子裝置透過網際網路 率及擴大廣告效益等功效乂易方式間便、提升交易機 【實施方式】 2使貴審查委員瞭解本創作之目的、特徵及功效， 二由，具體之實施例，並配合所附之圖式，對本創作 ^ 5手細說明，說明如后： 交易2第:Γ及第二圖所示’本創作之站台廣告及電子 區_=久朝向火車車站或捷運車站等車站的月台 兮° ’口丁、ά °σ供應商的商品資訊，進而向消費者廣告 供㈣者直接從該商品資訊中進行選擇及 /、車父佳的第—實施例包含：一購物平台伺服 财28437 中心工、至少一中控單元2、至少一商品顯示單元3及消 費者電子裝置4，其中： 該購物平台伺服中心1係用以提供多數個商品供庫商 透過網際網路40連接、設定、提取、變更及儲存等，進而 產生該商品供應商所有的商品資訊，該商品資訊至少包含 商品影像、價格及特色說明等，而且該講物平台飼服中心 1更包含有將該商品資訊轉換成商品條碼的轉譯程式單元 ，透，該轉#程式單元將商品#訊轉換成為商品條碼。該 =早兀2係建置在各車站，透過網際網路4()連接該講物 "口司服中u 1 ’使射控單元2接收該蹲物平台飼服中 品資：及該商品條碼的信息。該商品顯示單元 …3卜其安裝於該車站 透，號線連接於該中控單元2，使該商品顯示 ΐ子^台區顯不該商品資訊及該商品條碼。而該消費者 ，並透過網際網路獲取該商品條碼 飼服中心！發送訂靖統或其他方式向該靖物平台 利用本創作上述構件之配置及組合，可 2中進行交通訊息、廣告宣傳或政令 播 控制，特別是能將購物 一荨之播放 商品顯示單元。中心1的商品資訊傳遞至 (薄型顯示二=::叫俾透過商品顯示㈣ 僅能達到商品廣告的^ 及該商品條碼，如此不 電子裝置進行擷取及解=忐提供消費者使用個人的 解碼等動作’再由消費者的個人電子 M428437 f置透過_網路或簡㈣統進行訂購，俾達到交易方式 簡便、提升交易機率及擴大廣告效益等功效。 一，閱第二圖所示’本創作該商品顯示單元3係為薄型 顯不益31，S亥薄型顯示器31的型式可為液晶、 電衆（咖）、有機（0LED)、電子紙（咖、sed)、發光二 極體（LED)等薄型顯示器（FDp)來應用實施，並使薄型顯 示器31採陣列之方式來排列組立於月台帷幕2〇上，該月台 帷幕20包含有區隔月台區1〇與執道區的隔離牆2〇1，以及: 籲置在隔離牆201的活動閘門2〇2，如此本創作可將該薄型顯 不器31設置於隔離牆201或活動閘門2〇2的框架内.，並使訊 號現通過框架内連接到中控單元2，如此不僅維持月台帷 幕=的美觀，也能達職等待的乘客（消費者）能直接觀看 到薄型顯7F器31所顯示的商品資訊及商品條碼之目的。同 理本創作也能將該商品顯示單元3 (薄型顯示器31)設置在 ，站的其他選疋位置’包含車站的入口大應或構票大靡或 行通道的牆上或柱子上，讓經過的乘客（消費者）能 夠觀看到，以達到最佳的廣告效果，並能促進乘客（ 進行訂購的意願。 、 此外，該薄型顯示器31的訊號來源’除得以採有線之 接駁連結方仏外’更甚者亦得以採無線傳輸之方式來進 行連結’同時’該訊息的饋入端可經由中控 定使用者來選擇㈣，該特定❹者條件可設㈣特 特約、工程等多項’而訊息的饋人端則可由中控系統咬定 開放權限於開放型網路线或封_程式系統，藉此以提 7 M428437 供更多元化與方便性的訊息傳遞環境給特定使用者，使之 可透過如：銷售系統程式、旅遊查詢系統程式、訂票系統 程式等來接收與傳遞訊息。 再參閱第一圖所示，本創作該消費者電子裝置4可為 行動電話等具有攝像、無線上網及發送簡訊的隨身電子裝 置，透過消費者者自有的隨身電子裝置去擷取商品顯示單 元3 (薄型顯示器31)所顯示的該商品條碼。該商品條碼係 透過本創作購物平台伺服中心1的轉譯程式單元將商品資 訊編碼成為商品條碼，其較佳的實施例係為二維條碼，例 如 QR Code、Magicode、QuickMark、DataMatrix、及 Shot Code等等，如此可以利用上述行動電話等隨身電子裝置的 攝影單元將條碼拍下後，經由内建的解碼程式單元把商品 條碼裡的圖形解碼為文字，並辨識資料的格式，如此並能 利用消費者電子裝置4透過網際網路40向該購物平台伺服 中心1發送訂購信息。其後，再由賭物平台伺服中心1發 送訂購信息給商品供應商，由商品供應商進行後續交易步 驟，例如結合快遞公司完成商品遞送程序等，使消費者在 最快的時間内取得商品。 再者，本創作並不限於在購物平台伺服中心1設置轉 譯程式單元，亦可在上述該中控單元2實施有將該商品資 訊轉換成商品條碼的轉譯程式單元；如此，本創作站台廣 告及電子交易系統所播放的内容，可從各地的中控單元2 自行依據當地人文風情特色而選擇刊登商品資訊及對應該 商品貧訊的商品條碼。 M428437 需再指明者，本創作主要是提供消費者使用自己持有 的消費者電子裝置4去擷取商品資訊及商品條碼，以進行 訂購的動作，其擷取方式不以上述為限，亦可利用無線射 頻辨識技術（RF1D)來達到，例如利用NFCTAG進行商品資 訊的取得。因此，種種能夠透過隨身電子裝置而取得商品 資訊之模式，本創作皆不排除應用實施。 以上所揭應用實施例僅為方便闡述本創作而非加以限 制，於不脫離本創作精神範疇、熟悉本行業技術人員所可 φ 作的各種簡易改變與修飾，均仍應含括於本創作之專利範 圍所保護。 綜上所述，本創作之站台廣告及電子交易系統，確實 使月台帷幕在不減損原有之安全防護效果下，更增添了附 加應用價值，故已見功效增進無訛，且其手段運用亦屬首 創新穎，理應合於新型要件，為此依法申請新型，惟請 鈞局惠予詳審並賜准專利，實感德便。 【圖式簡單說明】 ® 第一圖為本創作較佳實施例之示意圖。 第二圖為本創作較佳實施例之設置狀態示意圖。 【主要元件符號說明】 1 購物平台伺服中心 2 中控單元 3 商品顯示單元 31 薄型顯示器 4 消費者電子裝置 10 月台區 20 月台帷幕 201 隔離牆 202 活動閘門 40 網際網路 9M428437 V. New Description: [New Technology Field] This creation department is about a platform advertisement and electronic trading system, especially a kind of information that can be broadcasted on the platform of the station or other areas, and provides direct order from consumers. Platform advertising and electronic trading system design. [Prior Art] As we all know, the role of the platform is to provide a place for passengers to wait while waiting for a car. On the platform where the original floor space is not sufficient, it is imperative to call for some safety protection facilities. Avoid danger when passengers accidentally fall to the platform accidentally. Therefore, it is like the application for invention patent No. 94127736 in China, the "month platform device and its installation method", and the application for invention patent No. 94126757, "the platform door device", etc. design. In order to maintain the smoothness of passengers' movements and to maintain the maximum application area of the platform, most platforms will be erected by means of hanging panels, so as not to hinder the normal function of the platform. However, this type of erection shows the way of looking at the kanban. It does not conform to the human body viewing angle when it is actually used. The waiting passengers must be able to look up at the neck when they are close to each other, and there will be neck pain during long-term viewing. When watching from a distance, there are also a few faces that are too small to see. Moreover, many display billboards are mainly used for advertising product information, but lack the direct ordering mechanism. Even if the consumer sees that the product information has already attracted interest, it is likely to forget the impression after leaving, so that the display billboard cannot be maximized. Due to the lack of the above-mentioned display kanban setting method, and the actual benefit, there are 3 iVi^fZ54J / limit questions. 'The creator deeply feels that there is still a platform advertisement and electronic transaction (4) B 1 and then proposed this creation. Without affecting the basic functions of the platform, it is better to integrate the display billboards. The anti-vehicle passengers can easily view and directly select and construct the merchandise. 'Easy to wait for [new content] The main purpose of this creation ' is to provide a platform advertising and trading system, so that the shopping platform system can provide goods for 2 display == advertising and giving _ (four) (four) curtain stand. Sleeve J unit and consumer electronic devices, through, shopping The platform feeding center is used to provide most of the Internet connection, setting, extraction, change and storage to produce I: Medium = information contains at least product images and prices, the lecture: u匕3 has the product information The translation into a commodity bar code is connected to the central control unit and is connected to the center through the Internet, and the central control unit receives the shopping platform's feeding service and the bar code of the product; The product display unit is installed in the station!! The platform is connected to the central control unit through the signal line, and is used to display the product information and the product barcode to the platform; [,,,,, The product strip is arranged to be obtained toward the product display unit: 'and the order information 0 can be sent to the shopping mall servo center via the Internet. According to the platform advertisement and electronic trading system described in the implementation of the first round of the implementation, ',' the display unit of the product is a thin display. The thin display is set on the curtain of M428437. The screen of the platform includes the wall and the movable closed door. Close the door on the wall or the activity. The implementation of the platform advertisement and electronic transaction system described in the content, "China, 5 Hai commodity barcode is a two-dimensional barcode." According to the implementation of the station advertising and electronic transaction system, the consumer electronic device through the camera unit The product bar can use the 'Web creation and electronic trading system of this creation' to play the effects of product advertisements, product information and product listings. At the same time, because the creative display unit can display the decoding reduction, the fee is used by the individual to use the personal electronic device to capture or the personal electronic device of the fh-handed person through the Internet rate and expand the effectiveness of the advertisement. Improve the trading machine [Implementation] 2 Make your review board understand the purpose, features and effects of the creation, and the specific examples, and with the attached drawings, explain the creation of the creation. After: Transaction 2: Γ and the second picture shows 'The site advertisement and electronic zone of this creation _=The platform of the station that is long-term toward the train station or the MRT station 兮 ° 'Kou Ding, ά °σ supplier's goods The information, and then to the consumer advertising (four) directly from the product information and /, the car father's first embodiment includes: a shopping platform servo money 28437 center workers, at least one central control unit 2, at least one commodity The display unit 3 and the consumer electronic device 4, wherein: the shopping platform servo center 1 is used to provide a plurality of product suppliers to connect, set, extract, change, and store through the Internet 40. Generating product information of the product supplier, the product information includes at least product image, price and feature description, and the lecture platform feeding center 1 further includes a translation program unit for converting the product information into a product barcode. , the turn # program unit converts the product # message into a product barcode. The = early 2 system is built at each station, and the mediation is connected to the lecturer through the Internet 4 (), so that the shooting control unit 2 receives the goods in the boot platform: and Product barcode information. The product display unit 3 is installed at the station, and the line is connected to the central control unit 2, so that the product display unit and the product barcode are displayed. And the consumer, and through the Internet to get the bar code feeding center! Sending a contract or other means to the Jingshen platform to use the configuration and combination of the above-mentioned components of the creation, can carry out traffic information, advertising or government broadcast control, especially the product display unit that can be used for shopping. The product information of the center 1 is transmitted to (thin display 2 =:: 俾 俾 through the product display (4) can only reach the product advertisement ^ and the product barcode, so no electronic device to extract and solve = 忐 provide consumers with personal decoding The "actions" are then ordered by the consumer's personal electronic M428437 f through the Internet or Jane (four) system, to achieve a simple transaction method, improve trading probability and expand the effectiveness of advertising. First, read the second picture The display unit 3 of the product is created as a thin display 31, and the type of the S-type display 31 can be liquid crystal, electric coffee, organic (0 LED), electronic paper (coffee, sed), and light-emitting diode (LED). The thin display (FDp) is applied and implemented, and the thin display 31 is arranged in an array to be assembled on the platform screen. The platform curtain 20 includes a partition between the platform and the obstruction area. The wall 2〇1, and: the movable gate 2〇2 placed on the partition wall 201, so that the thin display 31 can be placed in the frame of the partition wall 201 or the movable gate 2〇2, and the signal is made Now connected to the middle through the framework Unit 2, in this way, not only maintains the beauty of the platform, but also the passengers (consumers) who can wait for the job to directly view the product information and the bar code displayed by the thin display device 31. The merchandise display unit 3 (thin display 31) is placed at the other pick-up location of the station, including the entrance of the station or the wall or pillar of the building passage or the passageway, so that the passing passenger (consumer) Can be viewed to achieve the best advertising results, and can promote passengers (willing to order. In addition, the source of the thin display 31's signal can be used in addition to the connection of the cable connection. The wireless transmission method is used to connect the 'simultaneous' feed of the message to be selected by the central control user (4), and the specific defect condition can be set to (4) special articles, engineering, etc. The central control system can be used to open up the right to the open network route or the _program system, so as to provide a more diversified and convenient messaging environment for specific users. Receiving and transmitting messages through, for example, a sales system program, a travel enquiry system program, a ticketing system program, etc. Referring to the first figure, the consumer electronic device 4 can be used for mobile phones and the like, and has wireless Internet access and The portable electronic device that sends the newsletter captures the product barcode displayed by the product display unit 3 (thin display 31) through the consumer's own portable electronic device. The product barcode is translated by the creative shopping center servo center 1 The program unit encodes the product information into a product barcode. The preferred embodiment is a two-dimensional barcode, such as QR Code, Magicode, QuickMark, DataMatrix, and Shot Code, etc., so that the above-mentioned mobile phone and the like can be used for photography. After the unit takes the barcode, the graphic in the product barcode is decoded into the text through the built-in decoding program unit, and the format of the data is recognized, so that the consumer electronic device 4 can be used to access the shopping center servo center through the Internet 40. 1 Send order information. Thereafter, the gambling platform servo center 1 sends the order information to the merchandise supplier, and the merchandise supplier performs subsequent transaction steps, for example, in conjunction with the courier company to complete the merchandise delivery procedure, so that the consumer can obtain the merchandise in the fastest time. Furthermore, the creation is not limited to the setting of the translation program unit in the shopping mall servo center 1, and the translation unit for converting the product information into the product barcode may be implemented in the central control unit 2; thus, the creation platform advertisement and The content played by the electronic trading system can be selected from the central control unit 2 of each locality according to the characteristics of the local humanities and customs, and the product information and the bar code corresponding to the commodity poor news are selected. M428437 To be re-specified, this creation mainly provides consumers with their own consumer electronic devices 4 to retrieve product information and product barcodes for ordering. The method of capturing is not limited to the above. The use of radio frequency identification technology (RF1D) to achieve, for example, the use of NFCTAG for the acquisition of commodity information. Therefore, all kinds of modes that can obtain product information through the portable electronic device do not exclude the application implementation. The above-mentioned application examples are merely for convenience of explanation of the present invention and are not limited thereto, and various simple changes and modifications that can be made by those skilled in the art without departing from the spirit of the present invention should still be included in the present creation. Protected by the scope of patents. In summary, the platform advertisement and electronic trading system of this creation really make the curtain of the platform not add to the original security protection effect, but also adds additional application value, so it has seen that the effect is improved and its means are used. It is also the first innovation, and it should be in line with the new requirements. To this end, it is required to apply for a new type of law, but please ask the bureau to give a detailed examination and grant a patent. BRIEF DESCRIPTION OF THE DRAWINGS The first figure is a schematic view of a preferred embodiment of the present invention. The second figure is a schematic diagram of the setting state of the preferred embodiment of the present invention. [Main component symbol description] 1 Shopping platform servo center 2 Central control unit 3 Product display unit 31 Thin display 4 Consumer electronics device 10 Taiwan station 20 Moon screen curtain 201 Wall 202 Activity gate 40 Internet 9