KR101675366B1 - A system for costomized digital advertisement - Google Patents

A system for costomized digital advertisement Download PDF

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Publication number
KR101675366B1
KR101675366B1 KR1020150119583A KR20150119583A KR101675366B1 KR 101675366 B1 KR101675366 B1 KR 101675366B1 KR 1020150119583 A KR1020150119583 A KR 1020150119583A KR 20150119583 A KR20150119583 A KR 20150119583A KR 101675366 B1 KR101675366 B1 KR 101675366B1
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KR
South Korea
Prior art keywords
display
unit
request signal
terminal
server
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KR1020150119583A
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Korean (ko)
Inventor
김영규
김병열
서영규
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(주)나우티앤에스
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0268—Targeted advertisements at point-of-sale [POS]
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S19/00—Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
    • G01S19/01—Satellite radio beacon positioning systems transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/0723—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Radar, Positioning & Navigation (AREA)
  • Remote Sensing (AREA)
  • Computer Hardware Design (AREA)
  • Microelectronics & Electronic Packaging (AREA)
  • Controls And Circuits For Display Device (AREA)

Abstract

According to another aspect of the present invention, there is provided a customized digital advertisement system comprising: a housing; And a display panel which is seated on the upper side of the housing and on which an article is displayed and on which one or more displays are formed on one surface, back surface, three surface or slope, And outputs the received image data when receiving the data.
In addition, according to the present invention, it is possible to provide a customized digital advertisement system in which a display is attached to a shop, an image is received from a server, and is output to a display to maximize the advertising effect

Description

[0001] A SYSTEM FOR COSTOMIZED DIGITAL ADVERTISEMENT [

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customized digital advertisement system, and more particularly, to a customized digital advertisement system in which a display is attached to a shop, an image is received from a server,

The present invention relates to a customized digital advertising system.

Product advertisements are not only a way of promoting the characteristics of goods by providing images through TV or mass media, but also advertising in the traditional way, such as publications, newspapers, flyers, franchises, .

In the case of advertisements using leaflets and door panels, it is a reality that the advertisements are not enough to induce consumers' curiosity or interest because they are static advertising.

At present, discount stores such as department stores, outlets, etc. have been selling through passive advertisements using flyers and entrance boards.

Such passive advertising has forced consumers to focus their attention on the price of the discounted products, and sellers have sold their products through a lot of efforts such as screaming for the attention of consumers.

In recent years, consumers have been attracting attention by using a rotating signboard or moving dolls around the stands as advertising media. However, it is not enough to focus consumers' attention on advertisements, which are typical advertising methods, such as flyers and door panels .

SUMMARY OF THE INVENTION An object of the present invention is to provide a customized digital advertisement system in which a display is attached to a shop and an image is received from a server and displayed on a display to maximize the advertisement effect.

Still another object of the present invention is to extract product information from a terminal through an RFID, an identification code, an NFC tag, etc., and output an image corresponding to the extracted product information to a display, And to provide a customized digital advertisement system that generates a more effective advertising effect by collecting gaze.

According to an aspect of the present invention, a customized digital advertisement system includes a housing; And a display panel which is seated on the upper side of the housing and on which an article is displayed and on which one or more displays are formed on one surface, back surface, three surface or slope, And outputs the received image data when receiving the data, wherein the display comprises: a receiver for receiving image data from the server; A video output unit for outputting a video of the video data received by the receiving unit; And a voice output unit for outputting voice among the image data received by the receiving unit, wherein the server comprises: a storage unit storing one or more image data and at least one identification number matched to each of the at least one display; A request signal receiver for receiving a video reproduction request signal including an identification number from a terminal; And a data transmitter for transmitting image data corresponding to the image reproduction request signal to a display corresponding to the identification number. The terminal may scan an NFC tag, an RFID or an identification code, A scan unit for detecting the scan signal; A request signal generation unit for generating an image reproduction request signal including a product code scanned by the scanning unit and an identification number input from an input unit of the terminal; And a signal transmission unit for transmitting the image reproduction request signal generated by the request signal generation unit to the server. The server may further include a signal processing unit for receiving the image reproduction request signal from the terminal, And transmits the image data corresponding to the product code included in the signal to the display corresponding to the identification number. The server extracts a thumbnail including a product code of at least one image data, Wherein the data transmitting unit transmits the image list generated by the list generating unit to the terminal, wherein the terminal receives the image list from the server, When a thumbnail of one of the output image lists is selected Generation request signal for generating a picture reproducing request signal including the identification number received from the input unit of the product code and the terminal included in the thumbnail group; And a signal transmission unit for transmitting the image reproduction request signal generated by the request signal generation unit to the server. The server may further include a signal processing unit for receiving the image reproduction request signal from the terminal, And transmits the image data corresponding to the product code included in the signal to the display corresponding to the identification number. The display may further include a display unit Wherein the housing is formed in a box shape and one or more wheels are formed on a lower surface thereof, and the display panel has a lower side A seating protrusion that is seated in the housing is formed and is formed in a box shape with the upper side opened And one or more displays are formed on one surface, one surface, and both surfaces or slopes.

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The terminal may further include a character data generating unit for inputting a character through an input unit to generate character data, wherein the signal transmitting unit is configured to transmit the character data generated by the character data generating unit to the display The display is characterized in that when the character data is received from the terminal, the display is outputted at a predetermined point in the screen.

Also, the display may include a beacon (BEACON) for receiving product information corresponding to the image data from the server, and transmitting the received product information to the one or more terminals when one or more terminals enter a predetermined distance, ). ≪ / RTI >

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As described above, according to the present invention, it is possible to provide a customized digital advertisement system in which a display is attached to a shop, an image is received from a server, and is output to a display to maximize the advertisement effect.

Also, according to the present invention, the product information is extracted to the terminal through the RFID, the identification code, the NFC tag, etc., and the image corresponding to the extracted product information is outputted to the display to allow the consumers to confirm the product information through the display formed in the store, It is possible to provide a customized digital advertisement system that generates a more effective advertisement effect.

1 is a perspective view showing a display panel and a frame formed on one side of a display of a customized digital advertisement system according to the present invention;
2 is a perspective view showing a display panel and a frame formed on one side and a side of a display of a customized digital advertisement system according to the present invention;
3 is a rear perspective view showing a display panel and a frame of a customized digital advertisement system according to the present invention.
4 is a rear perspective view illustrating a display panel and a frame of a customized digital advertisement system according to the present invention.
5 is a block diagram illustrating a customized digital advertising system in accordance with the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings.

The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

Hereinafter, the present invention will be described with reference to the drawings for explaining a customized digital advertisement system according to an embodiment of the present invention.

FIG. 1 is a perspective view showing a display panel and a frame formed on one side of a display of a customized digital advertisement system according to the present invention, FIG. 2 is a perspective view of a display panel of a customized digital advertisement system according to the present invention, FIG. 3 is a rear perspective view showing a display panel and a frame of a customized digital advertisement system according to the present invention, FIG. 4 is an exploded rear view of a display panel and a frame of a customized digital advertisement system according to the present invention, 5 is a block diagram illustrating a customized digital advertising system in accordance with the present invention.

1 to 5, a customized digital advertisement system according to the present invention includes a housing 20, a display panel 10, a server 200, and a terminal 300.

The housing 20 is opened and closed at one side.

The housing 20 may be formed in a box shape and one or more wheels 22 may be formed on the bottom surface thereof.

The display panel 10 is mounted on the upper side of the housing 20 to display articles, and one or more displays 100 are formed on one surface, back surface, three surface or slope.

The display panel 10 is formed in a box shape having an upper opening and formed with a seating protrusion 12 which is seated on the housing 20 on the lower side and has one or more displays 100 ) Is preferably formed.

The display panel (10) includes a display (100).

Here, the display 100 may be formed on only one surface, or may be formed on the back surface, that is, one surface and one side, three surfaces, that is, one surface, both surfaces, slope, one surface, the other surface, and both surfaces.

The display 100 outputs the received image data when receiving image data from the server 200 transmitting the image data stored in advance on the display 100. [

Here, the display 100 includes a receiving unit 110, a video output unit 120, a voice output unit 130, and a beacon 140 (beacon 140).

The receiving unit 110 receives image data from the server 200. [

The video output unit 120 outputs a video of the video data received by the receiving unit 110.

The audio output unit 130 outputs audio of the video data received by the receiving unit 110. [

Here, the sound output unit 130 may be formed in the form of a speaker built in the display 100 or in the form of a speaker connected to the display 100.

The technique of receiving video data and outputting video and audio is a well-known technology, so detailed description is omitted.

The beacon 140 receives the product information corresponding to the image data from the server 200 and transmits the received product information to the one or more terminals 300 when the one or more terminals 300 enter a preset distance. .

Here, the product information is preferably information on various products such as information on products displayed on the display panel 10, discount coupons, and the like.

The beacon 140 is a publicly known wireless communication device, and is a well-known technology as one of technologies for searching for the location of the terminal 300 and transmitting a message, so detailed description is omitted.

Here, the display 100 displays each image on each display 100 or displays one display 100 on one or more screens when the one or more images are simultaneously received from the server 200 or the terminal 300 It is preferable to divide and output it.

In addition, when the display 100 receives one image, it preferably outputs one image for each display 100 at the same time.

The server 200 includes a storage unit 210, a request signal receiving unit 220 (110), a data transmitting unit 230, and a list generating unit 240.

The server 200 stores one or more image data and one or more identification numbers matched to each of the one or more displays 100.

Here, it is preferable that the product code is matched to each of the image data of one or more image data.

The request signal receiving unit 220 (110) receives a video reproduction request signal including the identification number from the terminal 300.

The data transmission unit 230 transmits the image data corresponding to the image reproduction request signal to the display 100 corresponding to the identification number.

Here, the data transmitter 230 receives the video reproduction request signal from the terminal 300, and transmits the video data corresponding to the product code included in the received video reproduction request signal to the display 100 corresponding to the identification number, .

The data transmission unit 230 transmits the image list generated by the list generation unit 240 to the terminal 300.

The list generating unit 240 extracts a thumbnail including a product code of one or more image data to generate a video list.

Here, the server 200 may be integrated with the display unit 100 to output an image, or may be installed inside the housing 20 to output an image in cooperation with the display unit 100 in a wired manner.

When the server 200 is installed inside the housing 20 in a wired connection with the display unit 100, data can be wirelessly or wirelessly transmitted to the display 100 and the terminal 300 such as a personal computer or a notebook computer. It is preferable to install them in the form of

The terminal 300 includes a scan unit 310, a request signal generation unit 320, a signal transmission unit 330, and a character data generation unit 340.

Herein, the terminal 300 generally transmits and receives data to and from the server 200 wirelessly, such as a PDA, a smart phone, and an identification code reader. However, the terminal 200 is not limited to a personal computer, And can be used as the terminal 300 if data can be exchanged wirelessly or wirelessly.

The scan unit 310 scans an NFC tag, an RFID, or an identification code to detect a product code.

The request signal generator 320 generates an image reproduction request signal including a product code scanned by the scanning unit 310 and an identification number input from an input unit of the terminal 300. [

The request signal generator 320 receives the image list from the server 200 and outputs the received image list. When one of the thumbnail images in the output image list is selected, the request signal generator 320 generates a product code And generates an image reproduction request signal including the identification number input from the input unit of the terminal 300.

That is, the request signal generation unit 320 detects a product code through the scan unit 310, receives a video list from the server 200, selects a thumbnail of the received video list, detects a product code, It is desirable to generate the request signal.

The signal transmitting unit 330 transmits the image reproducing request signal generated by the request signal generating unit 320 to the server 200.

The character data generation unit 340 receives characters through an input unit of the terminal 300 and generates character data.

The signal transmission unit 330 transmits the character data generated by the character data generation unit 340 to the display 100.

Here, the display 100 is characterized in that when the character data is received from the terminal 300, the display 100 outputs the character data to a predetermined point in the screen.

Here, it is preferable that the character data generation unit 340 sets the font, size, position, reproduction time, etc. of the character data to be output through the display 100. [

The terminal 300 may further include an image storage unit (not shown).

The image storage unit preferably stores at least one image in the terminal 300 and transmits the image to the display 100 at the user's selection.

That is, the terminal 300 can output the image stored in the image storage unit directly to the display 100 without going through the server 200.

It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is defined by the appended claims rather than the foregoing detailed description, and all changes or modifications derived from the meaning and scope of the claims and the equivalents thereof are included in the scope of the present invention Should be interpreted.

10: display plate 12: seating projection
20: housing 22: wheel
100: display 110:
120: video output unit 130: audio output unit
140: Beacon 200: Server
210: storage unit 220: request signal receiving unit
230: Data transmission unit 240: List generation unit
300: Terminal 310:
320: request signal generator 330: signal transmitter
340: Character data generation unit

Claims (7)

housing; And
And a display panel which is seated on the upper side of the housing to display an article and on which one or more displays are formed on one surface, back surface, three surfaces or slopes,
Wherein the display comprises:
And receiving the image data from the server that transmits the image data stored in advance in the display, and outputs the received image data,
Wherein the display comprises:
A receiving unit for receiving image data from the server;
A video output unit for outputting a video of the video data received by the receiving unit; And
And an audio output unit for outputting audio data among the video data received by the receiving unit.
The server comprises:
A storage unit storing at least one image data and at least one identification number matched to each of the at least one display;
A request signal receiver for receiving a video reproduction request signal including an identification number from a terminal; And
And a data transmitting unit for transmitting image data corresponding to the video reproduction request signal to the display corresponding to the identification number,
The terminal comprises:
A scan unit that scans an NFC tag, an RFID, or an identification code to detect a product code;
A request signal generation unit for generating an image reproduction request signal including a product code scanned by the scanning unit and an identification number input from an input unit of the terminal; And
And a signal transmitter for transmitting the image reproduction request signal generated by the request signal generator to the server,
The server comprises:
When the video reproduction request signal is received from the terminal, the video data corresponding to the product code included in the received video reproduction request signal is transmitted to the display corresponding to the identification number,
The server comprises:
Further comprising: a list generating unit for generating a video list by extracting a thumbnail including a product code of at least one video data,
Wherein the data transmission unit comprises:
And transmits the image list generated by the list generation unit to the terminal,
The terminal comprises:
And a display unit for displaying a list of images received from the server and outputting a list of the received images, and when one of the thumbnails of the displayed image list is selected, the display unit displays a product code including the product code included in the thumbnail and the identification number input from the input unit of the terminal A request signal generator for generating a request signal; And a signal transmitter for transmitting the image reproduction request signal generated by the request signal generator to the server,
The server comprises:
When receiving a video reproduction request signal from the terminal, transmits video data corresponding to a product code included in the received video reproduction request signal to a display corresponding to the identification number,
Wherein the display comprises:
When one or more images are simultaneously received from a server or a terminal, each image is outputted for each display, or one display is divided into one or more screens and output,
The housing includes:
And one or more wheels are formed on a bottom surface of the housing,
The display panel
Wherein at least one display is formed on one side, one side, and both sides or slopes of the housing, the seating projections being seated in the housing on the lower side and the box-shaped opening on the upper side.
delete delete delete The terminal according to claim 1,
And a character data generation unit for generating character data by inputting characters through an input unit,
Wherein the signal transmitter comprises:
And the character data generated by the character data generation unit is transmitted to the display,
Wherein the display comprises:
And when the character data is received from the terminal, outputs the character data to a predetermined point in the screen.
The display according to claim 1,
And a beacon (BEACON) that receives product information corresponding to the image data from the server and transmits the received product information to the one or more terminals when one or more terminals enter a preset distance To-digital advertising system. delete
KR1020150119583A 2015-08-25 2015-08-25 A system for costomized digital advertisement KR101675366B1 (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102470008B1 (en) * 2021-12-13 2022-11-25 (주)이담 Showcase for exhibits

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20090054501A (en) * 2007-11-27 2009-06-01 엘지이노텍 주식회사 Shopping mall management system using near field radio frequency communication
KR20100083671A (en) * 2009-01-13 2010-07-22 한광수 Article exhibit stand system capable of ad displaying

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20090054501A (en) * 2007-11-27 2009-06-01 엘지이노텍 주식회사 Shopping mall management system using near field radio frequency communication
KR20100083671A (en) * 2009-01-13 2010-07-22 한광수 Article exhibit stand system capable of ad displaying

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102470008B1 (en) * 2021-12-13 2022-11-25 (주)이담 Showcase for exhibits

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