TWI478084B - Cost calculation system for network advertising and method thereof - Google Patents
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Description
本發明為有關於一種計費系統及其方法，特別是指一種網路廣告計費系統及其方法。The present invention relates to a billing system and method thereof, and more particularly to a network advertisement billing system and method thereof.
隨著資訊科技的進步與網際網路的蓬勃發展，網路使用者的數量具有逐漸攀升的趨勢，加上網路行銷活動盛行，使得網路廣告成為不容忽視的一大新契機，與傳統廣告(如：電視廣告、報紙廣告、雜誌廣告等)相較之下，網路廣告具有傳播範圍廣、速度快、無時間及地域限制、互動性高、成本較低等特色，因此漸漸受到許多企業重視青睞。With the advancement of information technology and the rapid development of the Internet, the number of Internet users has gradually increased, and the popularity of online marketing activities has made online advertising a new opportunity not to be ignored, and traditional advertising ( For example, TV commercials, newspaper advertisements, magazine advertisements, etc., compared with online advertising, which has a wide range of transmission, fast speed, no time and geographical restrictions, high interactivity, and low cost, it has gradually attracted the attention of many companies. Favor.
網路廣告在廣告市場中扮演的角色越趨重要，主要是將商品推銷給顧客，更要吸引使用者目光，讓使用者再次造訪，目前最常見的網路廣告計費方式大致可分為固定時間計費型、效果計費型與千次印象計費型等，固定時間計費是以固定時間單位為收費依據，缺點為不管效果好壞、瀏覽人數多寡皆為固定價錢；成效計費型是按廣告的實際效果或網站使用者點擊廣告的次數來計費，缺點為網站使用者已經看到廣告卻因為無消費或點擊則無法計費；千次印象計費型是按照多少人看到廣告來收費，缺點為依照瀏覽網站之人數計費，廣告主無法得知真正多少人看到廣告以及多少人採取行動的情況。The role of online advertising in the advertising market is becoming more and more important, mainly to sell products to customers, but also to attract users' attention and allow users to visit again. Currently, the most common online advertising billing methods can be roughly divided into fixed Time-based billing, effect billing, and thousand impression billing. Fixed-time billing is based on fixed-time units. The disadvantage is that regardless of the effect, the number of visitors is a fixed price; It is charged according to the actual effect of the advertisement or the number of times the website user clicks on the advertisement. The disadvantage is that the website user has already seen the advertisement but cannot be charged because there is no consumption or click; the impression per impression type is according to how many people see it. Advertising charges, the disadvantage is that according to the number of people browsing the website, advertisers can not know how many people actually see the ads and how many people take action.
由上述可知，上述技術雖然可以進行網路廣告的計費，但是無法解決網路廣告計費方式呆板不彈性的問題，故有必要提出改進的技術手段來解決此一問題。It can be seen from the above that although the above technology can perform charging for online advertisements, it cannot solve the problem that the online advertising charging method is inflexible, so it is necessary to propose an improved technical means to solve this problem.
有鑒於先前技術無法解決網路廣告計費方式呆板不彈性的問題，本發明遂揭露一種能提供使用者選擇式的網路廣告計費系統及其方法。In view of the problem that the prior art cannot solve the problem that the online advertising charging method is not flexible, the present invention discloses a network advertising charging system capable of providing a user selection and a method thereof.
本發明提出一種網路廣告計費系統，其至少包含偵測模組、統計分析模組、計算模組、接收模組、篩選模組及顯示模組。其中，偵測模組是用以偵測網站得到至少一訪客資料，其中訪客資料至少包含來源位址與訪問時間；統計分析模組是用以統計訪客資訊得到訪客流量、來源位址與訪問時間並分析形成至少一分析資料；計算模組是用以依據預設收費參數計算分析資料產生至少一計費方式；接收模組是用以接收使用者設定預算金額參數與至少一條件參數，其中條件參數包含來源位址參數、訪客流量參數與時段參數；篩選模組是用以依據預算金額參數與條件參數篩選計費方式得到至少一計費方式選項；以及顯示模組是用以顯示計費方式選項供使用者選擇。The invention provides a network advertisement charging system, which comprises at least a detection module, a statistical analysis module, a calculation module, a receiving module, a screening module and a display module. The detection module is configured to detect that the website obtains at least one visitor data, wherein the visitor data includes at least a source address and an access time; the statistical analysis module is configured to collect visitor information to obtain visitor traffic, source address and access time. And analyzing and forming at least one analysis data; the calculation module is configured to generate at least one charging method according to the preset charging parameter calculation analysis data; the receiving module is configured to receive the user setting the budget amount parameter and the at least one condition parameter, wherein the condition The parameter includes a source address parameter, a visitor flow parameter and a time period parameter; the screening module is configured to obtain at least one charging mode option according to the budget amount parameter and the condition parameter screening charging mode; and the display module is configured to display the charging mode Options are available to the user.
本發明提出一種網路廣告計費方法，實現該方法的步驟至少包括偵測網站得到至少一訪客資料，其中訪客資料至少包含來源位址與訪問時間，接著統計訪客資訊得到訪客流量、來源位址與訪問時間並分析形成至少一分析資料，然後依據預設收費參數計算分析資料產生至少一計費方式；接下來，接收使用者設定預算金額參數與至少一條件參數，其中條件參數包含來源位址參數、訪客流量參數與時段參數，並依據預算金額參數與條件參數篩選計費方式得到至少一計費方式選項，最後顯示計費方式選項供使用者選擇。The present invention provides a method for charging a network advertisement. The method for implementing the method includes at least detecting that the website obtains at least one visitor data, wherein the visitor data includes at least a source address and an access time, and then the visitor information is obtained to obtain visitor traffic and a source address. Forming at least one analysis data with the access time and analyzing, and then calculating the analysis data according to the preset charging parameter to generate at least one charging mode; then, receiving the user setting the budget amount parameter and the at least one condition parameter, wherein the condition parameter includes the source address The parameter, the visitor flow parameter and the time period parameter, and at least one charging mode option is selected according to the budget amount parameter and the condition parameter screening charging mode, and finally the charging mode option is displayed for the user to select.
本發明所揭露之網路廣告計費系統及其方法如上，與先前技術之間的差異在於本發明透過偵測訪客資料並統計分析訪客資料得到分析資料，在依據預設收費參數產生計費方式，於接收使用者設定之參數後，篩選出計費方式選項供使用者選擇。透過上述的技術手段，本發明可以達成提供使用者選擇式網路廣告計費機制的技術功效。The network advertisement charging system and method thereof disclosed in the present invention are as above, and the difference between the prior art and the prior art is that the present invention generates the charging method according to the preset charging parameter by detecting the visitor data and statistically analyzing the visitor data to obtain the analysis data. After receiving the parameters set by the user, the billing mode option is selected for the user to select. Through the above technical means, the present invention can achieve the technical effect of providing a user-selective online advertising charging mechanism.
以下將配合圖式及實施例來詳細說明本發明之實施方式，藉此對本發明如何應用技術手段來解決技術問題並達成技術功效的實現過程能充分理解並據以實施。The embodiments of the present invention will be described in detail below with reference to the drawings and embodiments, so that the application of the technical means to solve the technical problems and achieve the technical effects can be fully understood and implemented.
在說明本發明的實施例之前，配合圖式對本發明網路廣告計費系統及其方法作進一步的說明，「第1圖」為本發明網路廣告計費系統方塊圖，請參閱「第1圖」，網路廣告計費系統100包含：偵測模組110、統計分析模組120、計算模組130、接收模組140、篩選模組150及顯示模組160。Before explaining the embodiments of the present invention, the online advertising billing system and the method thereof are further described in conjunction with the drawings. FIG. 1 is a block diagram of the online advertising billing system of the present invention. The network advertising billing system 100 includes a detecting module 110, a statistical analysis module 120, a computing module 130, a receiving module 140, a screening module 150, and a display module 160.
首先，偵測模組110負責偵測訪客訪問網站時的訪客資料，其中訪客資料包含來源位址與訪問時間，而來源位址是指訪客由何處的IP(Internet Protocol)位址例如是192.168.188.29來訪問網站，訪問時間則是記錄訪客訪問網站的時間點例如是2008/06/10 20：10：30(年/月/日時：分：秒)，換句話說，偵測模組110會偵測並蒐集訪客來網站訪問時的訪客資料、來源位址、訪問時間。偵測訪客資料目的在於能蒐集到所有訪問網站的訪客資料，成為統計分析的資料來源。First, the detection module 110 is responsible for detecting visitor data when a visitor visits a website, wherein the visitor data includes a source address and an access time, and the source address refers to an IP (Internet Protocol) address of the visitor, for example, 192.168. .188.29 to visit the website, the access time is to record the time point of the visitor visiting the website, for example, 2008/06/10 20:10:30 (year/month/day hour: minute: second), in other words, the detection module 110 Visitor data, source address, and access time when visitors visit the website will be detected and collected. The purpose of detecting visitor data is to collect visitor information from all visited websites and become a source of statistical analysis.
接著，統計分析模組120負責將偵測模組110偵測到的訪客資料、來源位址與訪問時間加以統計，得到訪客流量、來源位址與訪問時間的統計資料，並將這些統計資料加以分析形成分析資料，分析資料是以訪客流量、來源位址與訪問時間交互分析形成的，因此分析資料包含訪客流量與訪問時間分析資料、來源位址與訪問時間分析資料、訪客流量與來源位址分析資料以及訪客流量、來源位址與訪問時間分析資料，換句話說，分析資料例如是不同訪問時間的訪客流量分析資料、不同訪問時間的來源位址分析資料、不同來源位址的訪客流量分析資料以及不同訪問時間且不同來源位址的訪客流量分析資料。統計分析的主要目的在於將偵測得到的訪客資料運用統計方法做有系統分析形成的分析資料。Then, the statistical analysis module 120 is responsible for counting the visitor data, the source address and the access time detected by the detection module 110, and obtaining statistics of the visitor flow, the source address and the access time, and adding the statistics to the statistics. The analysis forms the analysis data, which is formed by interactive analysis of visitor flow, source address and access time. Therefore, the analysis data includes visitor traffic and access time analysis data, source address and access time analysis data, visitor traffic and source address. Analyze data and visitor traffic, source address and access time analysis data. In other words, the analysis data is, for example, visitor traffic analysis data for different access times, source address analysis data for different access times, and visitor traffic analysis for different source addresses. Data and visitor traffic analysis data for different access times and different source addresses. The main purpose of statistical analysis is to use statistical methods to detect the visitor data obtained by systematic analysis.
計算模組130負責依據預設收費參數來計算統計分析模組120統計分析形成的分析資料來產生計費方式，預設收費參數是由系統預先設定或由系統管理者設定，而計算模組130會依據預設收費參數對於分析資料進行計算，並產生不同的計費方式，舉例來說，系統管理者預先設定訪客流量、來源位址與訪問時間預設為不同的收費金額，經過計算模組130計算後產生不同的計費方式。計算的目的在於依據運算後將分析資料換算為計費方式，以提供之後使用者選擇計費方式選項之依據。The calculation module 130 is configured to calculate the analysis data formed by the statistical analysis module 120 according to the preset charging parameter to generate a charging method. The preset charging parameter is preset by the system or set by the system administrator, and the computing module 130 is configured. The calculation data is calculated according to the preset charging parameters, and different charging methods are generated. For example, the system administrator presets the visitor traffic, the source address and the access time to be preset to different charging amounts, and the calculation module 130 calculations produce different billing methods. The purpose of the calculation is to convert the analysis data into a billing method according to the operation, so as to provide a basis for the user to select the billing method option.
接收模組140負責接收使用者設定預算金額參數與條件參數，預算金額參數與條件參數例如是使用者透過電腦鍵盤或是可攜式電子裝置的按鍵所輸入之參數，而接收模組140則接收使用者輸入設定之參數，預算金額參數可以是預算金額上限例如是0～10000元或預算金額區間例如是6000～10000元之間，本發明不予以限定，條件參數則包含來源位址參數、訪客流量參數與時段參數，由於來源位址更包含來源位址與訪客所在地理位置對照之來源地區，也就是來源位址例如是61.220.60.20經系統對照判斷後可得知訪客所在的來源區域例如是台北，因此來源位址參數可以是輸入來源區域例如是台北，訪客流量參數可以是輸入訪客流量下限例如是1000以上、訪客流量下限例如是10000以下或訪客流量區間例如6000～10000皆可，時段參數可以是輸入時段例如是8：00～9：00或10：00～17：00。藉由接收使用者設定之參數可以了解使用者的需求進而篩選出適合使用者需求之計費方式。The receiving module 140 is configured to receive a user-set budget amount parameter and a condition parameter, and the budget amount parameter and the condition parameter are, for example, parameters input by a user through a keyboard of a computer keyboard or a portable electronic device, and the receiving module 140 receives the parameter. The user inputs the set parameter, and the budget amount parameter may be an upper limit of the budget amount, for example, 0 to 10000 yuan or a budget amount interval, for example, between 6000 and 10,000 yuan. The present invention is not limited, and the condition parameter includes a source address parameter and a visitor. The traffic parameter and the time period parameter, because the source address further includes the source address against which the source address is compared with the geographical location of the visitor, that is, the source address is, for example, 61.220.60.20, after being judged by the system, the source area where the visitor is located is, for example, In Taipei, the source address parameter may be an input source area such as Taipei. The visitor flow parameter may be a lower limit of the input visitor flow, for example, 1000 or more, a lower limit of the visitor flow rate, for example, 10000 or less, or a visitor flow interval, for example, 6000 to 10000. It can be that the input period is, for example, 8:00 to 9:00 or 10:00 to 17 00. By receiving the parameters set by the user, the user's needs can be understood and the charging method suitable for the user's needs can be selected.
然後，篩選模組150負責依據接收模組140所接收得到的預算金額參數與來源位址參數、訪客流量參數或時段參數之條件參數篩選計算模組130產生之計費方式，得到供使用者選擇之計費方式選項，舉例來說，若使用者預算金額為10000元以下，篩選模組150將會篩選出預算金額10000元以下的所有計費方式，並產生計費方式選項以提供使用者做選擇。最後顯示模組160會顯示計費方式選項供使用者選擇，也就是將篩選模組150篩選得到的計費方式選項顯示出來，以提供使用者作為選擇符合使用者需求刊登廣告的計費方式。Then, the screening module 150 is configured to filter the charging mode generated by the computing module 130 according to the budget amount parameter received by the receiving module 140 and the source address parameter, the visitor flow parameter or the condition parameter of the time period parameter, and obtain the user's selection method. The billing mode option, for example, if the user budget amount is less than 10,000 yuan, the screening module 150 will filter out all billing methods with a budget amount below 10,000 yuan, and generate billing mode options to provide users with select. Finally, the display module 160 displays the billing mode option for the user to select, that is, the billing mode option selected by the screening module 150 is displayed to provide the user with a billing method for selecting an advertisement to meet the user's demand.
透過上述網路廣告計費系統的運作，可以藉由偵測訪客資料並統計分析訪客資料得到分析資料，在依據預設收費參數產生計費方式，於接收使用者設定之參數後，篩選出計費方式選項供使用者選擇，以達到提供使用者選擇式的網路廣告計費機制。Through the operation of the above-mentioned online advertising billing system, it is possible to obtain the analysis data by detecting the visitor data and statistically analyzing the visitor data, and generating the billing method according to the preset charging parameter, and filtering out the meter after receiving the parameter set by the user. The fee mode option is available for the user to select to provide a user-selectable online advertising billing mechanism.
以下將舉實施例具體說明本發明，然其並非用以限定本發明，熟習此技藝者可依照本發明之精神對下述實施例稍做修飾，惟其仍屬於本發明之範圍。The present invention will be specifically described by the following examples, which are not intended to limit the scope of the present invention.
「第2圖」繪示為本發明網路廣告計費方法流程圖，以下配合「第3圖」至「第8圖」以本發明網路廣告計費的實施例方式進行如下說明，「第3圖」至「第8圖」為本發明網路廣告計費一實施例示意圖。本實施例是以一個網站的網路廣告計費作為實施例，在其他實施例中也可以是以多個網站的網路廣告計費，本發明不以此為限。FIG. 2 is a flow chart showing a method for charging a network advertisement according to the present invention. The following is a description of an embodiment of the network advertisement charging according to the present invention in conjunction with "3rd through" to "8th". 3D to 8D are schematic diagrams of an embodiment of network advertisement charging according to the present invention. In this embodiment, the network advertisement charging of one website is used as an embodiment. In other embodiments, the network advertisement of multiple websites may be charged, and the present invention is not limited thereto.
請先參閱「第3圖」與「第4圖」，網路廣告計費系統100偵測訪問網站300之多個訪客310並得到訪客資料320，其中訪客資料320包含訪問時間321例如是2008/5/10 08:10:30與來源位址322例如是61.220.51.5(步驟201)，值得一提的是，本實施例中來源位址322對照訪客所在地理位置可得到來源地區例如是台北，因此訪客資料320包含訪問時間321、來源位址322與來源地區323。Please refer to "FIG. 3" and "FIG. 4" first. The online advertising billing system 100 detects a plurality of visitors 310 visiting the website 300 and obtains a visitor profile 320. The visitor profile 320 includes an access time 321 such as 2008/ 5/10 08:10:30 and the source address 322 are, for example, 61.220.51.5 (step 201). It is worth mentioning that in this embodiment, the source address 322 can be obtained from the geographic location of the visitor, such as Taipei. The visitor profile 320 therefore includes an access time 321, a source address 322, and a source area 323.
請參閱「第5圖」，網路廣告計費系統100統計訪客資料320後得到訪客流量324、來源位址322與訪問時間321並加以分析形成分析資料(步驟202)，分析資料包含訪客流量與訪問時間分析資料330、來源位址與訪問時間分析資料340、訪客流量與來源位址分析資料350以及訪客流量、來源位址與訪問時間分析資料360(如「第5圖」所示)。Please refer to "figure 5". After the online advertising billing system 100 counts the visitor data 320, the visitor traffic 324, the source address 322 and the access time 321 are obtained and analyzed to form an analysis data (step 202), and the analysis data includes the visitor traffic and Access time analysis data 330, source address and access time analysis data 340, visitor flow and source address analysis data 350, and visitor traffic, source address and access time analysis data 360 (as shown in Figure 5).
接著，請參閱「第6圖」，網路廣告計費系統100依據預設收費參數370計算上述分析資料產生多個計費方式380(步驟203)，預設收費參數370可以是由系統預先設定或是由系統管理者設定，而預設收費參數370與計費方式380本發明不予以限定，只要可以做為收費的依據與計算得到的計費形式皆為本發明所指。Next, referring to FIG. 6, the network advertisement charging system 100 calculates the foregoing analysis data according to the preset charging parameter 370 to generate a plurality of charging modes 380 (step 203), and the preset charging parameter 370 may be preset by the system. Or the system administrator can set the default charging parameter 370 and the charging mode 380. The invention is not limited as long as it can be used as the basis for charging and the calculated charging form is the invention.
以上所述為本發明做為提供使用者可選擇式計費機制的來源依據，藉由上述運作，接著本實施例繼續以一使用者欲進行在網站300中刊登網路廣告來說明本發明之實施方式。The above description is based on the present invention as a source of user-selectable charging mechanism. With the above operation, the present embodiment continues to describe the present invention by a user who desires to place a web advertisement in the website 300. Implementation.
請參閱「第7圖」，購買網路廣告介面700包含預算金額710、限定時段720、限定區域730與限定流量740，使用者欲進行在網站300中刊登網路廣告，使用者進入購買網路廣告介面700，使用者可以將購買網路廣告的需求從購買網路廣告介面700中輸入後，網路廣告計費系統100接收使用者設定的預算金額710例如是0～10000、限定時段720例如是不限、限定區域730例如是台北或限定流量740例如是5000～10000之設定(步驟204)，接著網路廣告計費系統100開始依據預算金額710、限定時段720、限定區域730或限定流量740之設定篩選計費方式380(如「第6圖」所示)得到至少一個計費方式選項750(如「第8圖」所示)例如是”方案1：時段不限，區域台北，流量5000～10000，金額8000”等方案(步驟205)。最後請參閱「第8圖」，網路廣告計費系統100會將計費方式選項750顯示於顯示計費方式選項介面800中提供給使用者選擇(步驟206)。使用者可藉由網路廣告計費系統100提供選擇的計費方式，選擇最適合使用者需求之方案。Please refer to "FIG. 7". The purchase network advertisement interface 700 includes a budget amount 710, a limited time period 720, a limited area 730, and a limited traffic 740. The user wants to place an online advertisement on the website 300, and the user enters the purchase network. The advertisement interface 700, after the user can input the requirement for purchasing the online advertisement from the purchase network advertisement interface 700, the network advertisement billing system 100 receives the budget amount 710 set by the user, for example, 0 to 10000, and the limited time period 720, for example. It is not limited, the limited area 730 is, for example, Taipei or the limited traffic 740 is set, for example, 5000 to 10000 (step 204), and then the network advertising billing system 100 starts to be based on the budget amount 710, the limited time period 720, the limited area 730, or the limited traffic. The 740 setting screening charging method 380 (as shown in "Figure 6") obtains at least one charging mode option 750 (as shown in "Figure 8"), for example, "Scenario 1: no time limit, regional Taipei, traffic A plan of 5000 to 10000, an amount of 8000" (step 205). Finally, please refer to "Figure 8," and the online advertising billing system 100 displays the billing mode option 750 in the display billing mode option interface 800 for user selection (step 206). The user can provide a selected charging method by using the online advertising billing system 100 to select a solution that best suits the user's needs.
綜合以上所述本發明是透過偵測訪客資料並統計分析訪客資料得到分析資料，在依據預設收費參數產生計費方式，於接收使用者設定之參數後，篩選出計費方式選項供使用者選擇。透過上述技術手段，本發明能夠達成提供使用者選擇式的網路廣告計費機制的功效。In summary, the present invention provides an analysis method by detecting visitor data and statistically analyzing visitor data, and generating a billing method according to a preset charging parameter, and filtering the billing mode option for the user after receiving the parameter set by the user. select. Through the above technical means, the present invention can achieve the effect of providing a user-selective online advertising charging mechanism.
雖然本發明所揭露之實施方式如上，惟所述之內容並非用以直接限定本發明之專利保護範圍。任何本發明所屬技術領域中具有通常知識者，在不脫離本發明所揭露之精神和範圍的前提下，可以在實施的形式上及細節上作些許之更動。本發明之專利保護範圍，仍須以所附之申請專利範圍所界定者為準。While the embodiments of the present invention have been described above, the above description is not intended to limit the scope of the invention. Any changes in the form and details of the embodiments may be made without departing from the spirit and scope of the invention. The scope of the invention is to be determined by the scope of the appended claims.
100．．．網路廣告計費系統100. . . Online advertising billing system
110．．．偵測模組110. . . Detection module
120．．．統計分析模組120. . . Statistical analysis module
130．．．計算模組130. . . Computing module
140．．．接收模組140. . . Receiving module
150．．．篩選模組150. . . Screening module
160．．．顯示模組160. . . Display module
300．．．網站300. . . website
310．．．訪客310. . . Visitor
320．．．訪客資料320. . . Visitor information
321．．．訪問時間321. . . interview time
322．．．來源位址322. . . Source address
323．．．來源區域323. . . Source area
324．．．訪客流量324. . . Visitor traffic
330．．．訪客流量與訪問時間分析資料330. . . Visitor traffic and access time analysis data
340．．．來源位址與訪問時間分析資料340. . . Source address and access time analysis data
350．．．訪客流量與來源位址分析資料350. . . Visitor traffic and source address analysis data
360．．．訪客流量、來源位址與訪問時間分析資料360. . . Visitor traffic, source address and access time analysis data
370．．．預設金額參數370. . . Default amount parameter
380．．．計費方式380. . . Billing method
700．．．購買網路廣告介面700. . . Buy online advertising interface
710．．．預定金額710. . . Scheduled amount
720．．．限定時段720. . . Limited time period
730．．．限定區域730. . . Limited area
740．．．限定流量740. . . Limited flow
750．．．計費方式選項750. . . Billing method option
800．．．顯示計費方式選項介面800. . . Display billing mode option interface
步驟201 偵測一網站得到至少一訪客資料，其中該些訪客資料至少包含來源位址與訪問時間Step 201: Detecting a website to obtain at least one visitor data, where the visitor data includes at least a source address and an access time
步驟202‧‧‧統計該些訪客資料得到訪客流量、該來源位址與該訪問時間並分析形成至少一分析資料Step 202 ‧ ‧ stats the visitor data to obtain visitor traffic, the source address and the visit time and analyze to form at least one analysis data
步驟203‧‧‧依據預設收費參數計算該些分析資料產生至少一計費方式Step 203‧‧‧ Calculate the analysis data according to the preset charging parameter to generate at least one charging method
步驟204‧‧‧接收一使用者設定一預算金額參數與至少一條件參數，其中條件參數包含來源位址參數、訪客流量參數與時段參數Step 204‧‧‧ Receive a user setting a budget amount parameter and at least one condition parameter, wherein the condition parameter includes a source address parameter, a visitor flow parameter, and a time period parameter
步驟205‧‧‧依據該預算金額參數與該些條件參數篩選該些計費方式得到至少一計費方式選項Step 205‧‧‧ according to the budget amount parameter and the condition parameters, screening the charging methods to obtain at least one charging mode option
步驟206‧‧‧顯示該些計費方式選項供該使用者選擇Step 206‧‧‧ shows the billing method options for the user to select
第1圖係本發明網路廣告計費系統方塊圖。Figure 1 is a block diagram of a network advertising billing system of the present invention.
第2圖係本發明網路廣告計費方法流程圖。2 is a flow chart of a method for charging a network advertisement according to the present invention.
第3圖至第8圖係本發明網路廣告計費一實施例示意圖。3 to 8 are schematic views showing an embodiment of the network advertisement charging according to the present invention.
100．．．網路廣告計費系統100. . . Online advertising billing system
110．．．偵測模組110. . . Detection module
120．．．統計分析模組120. . . Statistical analysis module
130．．．計算模組130. . . Computing module
140．．．接收模組140. . . Receiving module
150．．．篩選模組150. . . Screening module
160．．．顯示模組160. . . Display module
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| TW466423B (en) * | 1999-06-17 | 2001-12-01 | Ibm | Method and apparatus for providing reduced cost online service and adaptive targeting of advertisements |
| EP1236145A1 (en) * | 1999-11-19 | 2002-09-04 | Link Plus, Inc. | Method for brokering internet advertisements on the internet and host therefor |
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