CN110770777B - Advertisement exposure rate adjusting device and method based on real-time bidding - Google Patents
Advertisement exposure rate adjusting device and method based on real-time bidding Download PDFInfo
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- CN110770777B CN110770777B CN201780091140.6A CN201780091140A CN110770777B CN 110770777 B CN110770777 B CN 110770777B CN 201780091140 A CN201780091140 A CN 201780091140A CN 110770777 B CN110770777 B CN 110770777B
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Abstract
The invention discloses an advertisement exposure rate adjusting device and method based on real-time bidding, wherein the device comprises an analyzing module (110) which is used for analyzing advertisements successfully matched by the orientation condition of a real-time bidding system (101), acquiring advertisement information and checking whether the advertisement information contains information which means to increase the exposure rate of the corresponding advertisement; an extracting module (120) for extracting the equipment and the IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains the information which means to increase the corresponding advertisement exposure rate; the monitoring module (130) is used for monitoring whether equipment needing to increase the advertisement exposure rate and equipment corresponding to the IP address send corresponding advertisement demands or not; and the calculating module (140) is used for calculating the final bid according to the advertisement bid of the current time period and the set threshold value when the equipment which needs to increase the advertisement exposure rate and the equipment corresponding to the IP address are monitored to send the corresponding advertisement demand. The invention can improve the visibility and the exposure rate of the appointed advertisement and improve the trust degree of an advertiser to an advertisement platform.
Description
Technical Field
The invention relates to the field of advertisements, in particular to an advertisement exposure rate adjusting device and method based on real-time bidding.
Background
When a client puts an advertisement, due to the limitation of budget and unit price cost, the highest bid is set for the advertisement, namely: the advertising bid cannot be higher than this set point in any case. RTB advertising is achieved by employing a bidding mechanism, i.e. by the higher-priced, whose bid is high gives who the advertisement exposure opportunity. Due to the nature of RTB advertising, the advertiser may not see or have little opportunity to see itself, which may easily create an distrust to the advertising platform.
Currently, a new algorithm is needed to intelligently adjust the advertisement exposure rate after the user is targeted and the advertisement budget is set by the client, so as to improve the advertisement exposure rate of the appointed equipment and IP, increase the probability of advertisement visibility for the advertiser, and eliminate the doubt that the advertiser cannot see the advertisement.
Disclosure of Invention
The invention mainly solves the technical problem of providing the advertisement exposure rate adjusting device and the advertisement exposure rate adjusting method based on real-time bidding, which can improve the visibility and the exposure rate of the appointed advertisement and improve the trust degree of an advertiser on an advertisement platform.
In order to solve the technical problems, the invention adopts a technical scheme that: provided is an advertisement exposure rate adjusting device based on real-time bidding, comprising: the analysis module is used for analyzing the advertisement successfully matched by the targeting condition of the real-time bidding system, acquiring advertisement information and checking whether the advertisement information contains information which means to increase the exposure rate of the corresponding advertisement; the extraction module is used for extracting equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains information which means to increase the corresponding advertisement exposure rate; the monitoring module is used for monitoring whether the equipment with the increased advertisement exposure rate and the equipment corresponding to the IP address send corresponding advertisement demands or not; and the calculating module is used for calculating the final bid according to the advertisement bid of the current time period and the set threshold value when the equipment which needs to increase the advertisement exposure rate and the equipment corresponding to the IP address are monitored to send the corresponding advertisement demand.
In order to solve the technical problems, the invention adopts a technical scheme that: the advertisement exposure rate adjusting method based on real-time bidding comprises the following steps: analyzing the advertisement successfully matched by the targeting condition of the real-time bidding system, acquiring advertisement information, and checking whether the advertisement information contains information which means to increase the exposure rate of the corresponding advertisement; extracting equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains information which means to increase the corresponding advertisement exposure rate; monitoring whether equipment needing to increase the advertisement exposure rate and equipment corresponding to the IP address send corresponding advertisement demands or not; when the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address are monitored to send corresponding advertisement demands, calculating the final bid according to the advertisement bid of the current time period and the set threshold value.
Compared with the prior art, the advertisement exposure rate adjusting device based on real-time bidding comprises an analyzing module, a judging module and a judging module, wherein the analyzing module is used for analyzing the advertisement successfully matched by the targeting condition of the real-time bidding system, acquiring advertisement information and checking whether the advertisement information contains information which means to increase the exposure rate of the corresponding advertisement or not; the extraction module is used for extracting equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains information which means to increase the corresponding advertisement exposure rate; the monitoring module is used for monitoring whether the equipment with the increased advertisement exposure rate and the equipment corresponding to the IP address send corresponding advertisement demands or not; and the calculating module is used for calculating the final bid according to the advertisement bid of the current time period and the set threshold value when the equipment which needs to increase the advertisement exposure rate and the equipment corresponding to the IP address are monitored to send the corresponding advertisement demand. The invention can improve the visibility and the exposure rate of the appointed advertisement and improve the trust degree of an advertiser to an advertisement platform.
Drawings
FIG. 1 is a schematic diagram of a real-time bidding-based advertisement exposure adjusting device;
fig. 2 is a schematic flow chart of an advertisement exposure rate adjusting method based on real-time bidding.
Description of the embodiments
The technical scheme of the present invention is described in more detail below in connection with the specific embodiments. It will be apparent that the described embodiments are only some, but not all, embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, shall fall within the scope of the invention.
RTB (RealTime Bidding) real-time bidding is a bidding technique that utilizes third-party technology to evaluate and bid on millions of websites for each user's presentation behavior. Unlike mass purchasing placement frequency, real-time bidding avoids invalid audience arrival and makes purchases for meaningful users. The core of the system is a DSP platform (demand side platform). RTB can bring more advertising sales volume for media, realize sales process automation and reduce expenditure of various expenses. The most immediate benefit to advertisers and agency companies is to increase effectiveness and return on investment.
RTB is not a freshness item that has long been in charge of the advertising industry. Conventional Internet advertising ecochains typically have at most three parties, namely an advertiser, an advertising agency (i.e., advertising company), and Internet media, respectively. In the RTB advertising transaction mode, the original advertising ecological chain is changed, and the whole ecological chain comprises four main bodies of an advertiser, a DSP, an advertising transaction platform and Internet media. The advertiser puts own advertisement demands on a DSP platform, the Internet media puts own advertisement traffic resources on an advertisement trading platform, and the DSP completes bidding purchase through the technical docking with the advertisement trading platform.
Therefore, when a user accesses a website, the SSP, namely the media service platform, sends a user access signal to the Ad Exchange advertisement transaction platform, then the specific information of the advertisement position is sent to the DSP after being analyzed and matched by the DMP (Data-Management Platform), namely the Data management platform, the DSP carries out bidding on the specific information, the high-price user can obtain the advertisement showing opportunity and is seen by the target user, and the series of processes from the beginning of bidding to the completion of delivery only need 50 milliseconds and are completed by all relying on machines.
The transaction merchandise in RTB advertising mode is no longer a media ad slot, but rather a user. In actual operation, the RTB advertisement mode performs real-time bidding according to the exposure of each user in an environment supporting the Vickers auction mode, which is a flexible, fair and transparent pricing mode based on the auction model. Multiple buyers (DSP platforms) bid simultaneously according to the constraint condition and the evaluation of the traffic value, sellers (SSP platforms) maintain auction rules according to their own service capabilities and horizontal asking prices, and auction intermediaries (Ad Exchange platforms) arbitrate the highest bidding person to obtain the presentation exposure opportunities of the user. Finally, the transaction price is paid at the second highest bid. This approach may encourage buyers to be more priced, allowing media resource providers to gain greater revenue. Specifically, the bidding process of the RTB advertising mode goes through three steps: first, a media resource provider (SSP) provides a user ID, ad slot information, a minimum bid, etc. to an ad trading platform; second, the advertising transaction platform invites each large advertiser agent (DSP) to bid; third, each large advertiser agent (DSP) decides whether to bid and how much to bid through analysis of the user value, and the DSP with highest bid is decided by the advertising exchange platform to obtain the advertising display opportunity of the user.
The most critical in this auction process is the advertiser agent (DSP) bidding strategy. Since the advertiser purchases no more a media ad spot, but a particular user. Whether or not the advertiser agent (DSP) bids and how much to bid is based on how much knowledge the user has, which requires mining and in-depth analysis of the user's behavior and related information by means of big data techniques. Therefore, bidding process does not need to pay attention to bidding conditions, strategies and overall market assessment of other competitors, and does not need to consider market supply and demand conditions of media resources, but main efforts are put on data mining and value assessment of target users, so that the advertiser agency industry (DSP platform) is prompted to seek technical innovation, and the Internet advertisement market is better configured by utilizing information technology and data service.
In addition, the real-time nature of RTB ad mode operation allows ad effect feedback to be real-time as well, thereby providing more efficient adjustment space for pricing of RTB ad modes. An advertiser agent (DSP) may optimize a delivery strategy in real time based on real-time effect data delivered to a user. That is, if the effect fails to reach the expected, the bid may be lowered at the next bid or the user may not be bidding any more. This ensures that the benefit of advertiser media delivery costs is maximized.
It follows that in the RTB advertising mode, on the one hand, large and small advertisers can bid fairly with numerous competitors on the same starting line and the price is transparent. On the other hand, the RTB advertisement mode enables the rest stock of the third-level page and the fourth-level page of the website and the small and medium websites to participate in advertisement transaction, and obtains benefits at reasonable price. In addition, each ad spot resource may be resold throughout the day due to access by different users, thereby increasing media revenue.
The advertisement exposure rate adjusting device based on real-time bidding controls the price of purchasing advertisement space by adjusting, so that an advertiser can expose appointed advertisements on appointed equipment or IP by improving advertisement bidding, and the exposure rate of the advertisements is improved.
Referring to fig. 1, fig. 1 is a schematic structural diagram of an advertisement exposure rate adjusting device based on real-time bidding according to the present invention. The apparatus 100 includes: the device comprises an analysis module 110, a judgment module 120, a calculation module 130 and an execution module 140.
When a client puts an advertisement, due to the limitation of budget and unit price cost, the highest bid is set for the advertisement, namely: the advertising bid cannot be higher than this set point in any case. RTB advertising is achieved by employing a bidding mechanism, i.e. by the higher-priced, whose bid is high gives who the advertisement exposure opportunity. Due to the nature of RTB advertising, the advertiser may not see or have little opportunity to see itself, which may easily create an distrust to the advertising platform. In the invention, in order to improve the exposure rate of the advertisement, the advertisement with successful bidding can be added with price and put in specific equipment or IP, and the specific equipment or IP is added with price additionally, so that the quantity is limited, and the whole advertisement budget or unit price cost is not influenced.
The analyzing module 110 is configured to analyze the advertisement successfully matched by the real-time bidding system, obtain advertisement information, and check whether the advertisement information includes information that means to increase the exposure rate of the corresponding advertisement. The advertisements are provided by advertisers, principally patch advertisements. Each advertisement is sent to a real-time bidding system for bidding after being manufactured by an advertiser. In the present invention, the analysis module 110 obtains and analyzes advertisement information of advertisements to see whether the advertisement information contains information that needs to increase the advertisement exposure rate. Because advertisements are a premium-earning model when bid placement is performed by the real-time bidding system. For some companies in a particular area, the advertisements that they deliver may be to a specified device or IP address. In the embodiment of the invention, for example, a company in the electronic industry adds information about whether the exposure rate needs to be increased or not and equipment information or an IP address of a user who needs the product to the advertising information.
The extracting module 120 is configured to extract the device and the IP address information that need to increase the advertisement exposure rate and are included in the advertisement information when the analyzing module 110 analyzes that the advertisement information includes information that means to increase the corresponding advertisement exposure rate. The extraction module 120 includes a search unit 121 and an extraction unit 122. The searching unit 121 is configured to, when the parsing module 110 views that the information for increasing the exposure rate of the corresponding advertisement is included, search whether the advertisement information includes the device for increasing the exposure rate of the advertisement and the IP address information. The extracting unit 122 is used for extracting the device and the IP address information that need to increase the advertisement exposure rate. And when the extraction module extracts the equipment information of which the advertisement exposure rate needs to be increased, extracting the IMEI or the IDFA of the corresponding equipment.
The monitoring module 130 is configured to monitor whether the device that needs to increase the advertisement exposure rate sends the corresponding advertisement requirement or not. When the extracting unit 122 extracts a device or an IP address that needs to increase the advertisement exposure rate contained in the advertisement information, the extracted device or the device corresponding to the IP address that needs to increase the advertisement exposure rate is monitored. In one embodiment of the invention, the advertisement is required to be presented in an advertisement presentation location of the mobile terminal application. After the user opens the application program of his mobile terminal, his terminal interface will display the advertisement display position, and at this time, send a signal to the real-time bidding system 101. Advertisers, when analyzing their user groups, will add their device information or IP address information to the advertising information for potential customers of their products. The monitoring module 130 increases the bid to enable the advertisement to be successfully displayed on the mobile terminal of the user when one of the device for increasing the advertisement exposure rate and the device corresponding to the IP address sends a signal to the real-time bidding system 101.
The calculating module 140 is configured to calculate a final bid according to the advertisement bid in the current period and a set threshold when it is monitored that the advertisement exposure rate is to be increased and the device corresponding to the IP address sends a corresponding advertisement demand. The calculation module 140 includes a statistics unit 141 and a calculation unit 142. The statistics unit 141 is configured to count thousands of display benefits ECPM corresponding to the advertisement in the process of delivering the advertisement in different time periods. Advertisements bid differently when they bid at different time periods. For advertisements of some film and television works, if the advertisements are suitable for the film and television watched by young people, the advertisements are usually put in the evening or in the afternoon, because the young people watch the film and television in the period, and possibly watch the film corresponding to the advertisements; and the video advertisement suitable for the elderly to watch can be put in the morning or afternoon. Thus at different times, the advertiser will adjust the price of the advertisement to adjust the visibility of the advertisement. The statistics unit 141 counts the corresponding thousand times of display revenue ECPM in the process of putting the advertisement in different time periods at this time, and can determine the average value of the price when the advertisement bidding is successful. The calculating unit 142 is used for calculating the bid of the advertisement increasing the exposure rate according to thousands of show benefits counted by the counting unit 141. If the bid is required to be successful, the bid of the advertisement may be the sum of thousands of show avails counted by the counting unit 141 and a set threshold. The threshold set here is the number of prices that are increased when the advertisement bids in order to increase the exposure.
Compared with the prior art, the advertisement exposure rate adjusting device based on real-time bidding comprises an analyzing module, a judging module and a judging module, wherein the analyzing module is used for analyzing the advertisement successfully matched by the targeting condition of the real-time bidding system, acquiring advertisement information and checking whether the advertisement information contains information which means to increase the exposure rate of the corresponding advertisement or not; the extraction module is used for extracting equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains information which means to increase the corresponding advertisement exposure rate; the monitoring module is used for monitoring whether the equipment with the increased advertisement exposure rate and the equipment corresponding to the IP address send corresponding advertisement demands or not; and the calculating module is used for calculating the final bid according to the advertisement bid of the current time period and the set threshold value when the equipment which needs to increase the advertisement exposure rate and the equipment corresponding to the IP address are monitored to send the corresponding advertisement demand. The invention can improve the visibility and the exposure rate of the appointed advertisement and improve the trust degree of an advertiser to an advertisement platform.
Referring to fig. 2, fig. 2 is a flow chart of an advertisement exposure rate adjusting method based on real-time bidding according to the present invention. The method comprises the following steps:
s210: and analyzing the advertisement successfully matched by the targeting condition of the real-time bidding system, acquiring advertisement information, and checking whether the advertisement information contains information which means to increase the exposure rate of the corresponding advertisement.
When a client puts an advertisement, due to the limitation of budget and unit price cost, the highest bid is set for the advertisement, namely: the advertising bid cannot be higher than this set point in any case. RTB advertising is achieved by employing a bidding mechanism, i.e. by the higher-priced, whose bid is high gives who the advertisement exposure opportunity. Due to the nature of RTB advertising, the advertiser may not see or have little opportunity to see itself, which may easily create an distrust to the advertising platform. In the invention, in order to improve the exposure rate of the advertisement, the advertisement with successful bidding can be added with price and put in specific equipment or IP, and the specific equipment or IP is added with price additionally, so that the quantity is limited, and the whole advertisement budget or unit price cost is not influenced.
And analyzing the advertisement successfully matched by the targeting condition of the real-time bidding system, acquiring advertisement information, and checking whether the advertisement information contains information which means to increase the exposure rate of the corresponding advertisement. The advertisements are provided by advertisers, principally patch advertisements. Each advertisement is sent to a real-time bidding system for bidding after being manufactured by an advertiser. The advertisement carries information related to the advertisement, and in the invention, the advertisement information of the advertisement is acquired and analyzed to see whether the advertisement information contains information which needs to increase the advertisement exposure rate. Because advertisements are a premium-earning model when bid placement is performed by the real-time bidding system. For some companies in a particular area, the advertisements that they deliver may be to a specified device or IP address. In the embodiment of the invention, for example, a company in the electronic industry adds information about whether the exposure rate needs to be increased or not and equipment information or an IP address of a user who needs the product to the advertising information.
S220: when the advertisement information contains information which means that the corresponding advertisement exposure rate is increased, equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate are extracted.
When the advertisement information is analyzed to contain information which means that the corresponding advertisement exposure rate is increased, equipment and IP address information which are contained in the advertisement information and are required to increase the advertisement exposure rate are extracted. And when the information containing the increased exposure rate of the corresponding advertisement is checked, searching whether the advertisement information contains equipment and IP address information which need to increase the exposure rate of the advertisement. And extracting the equipment and the IP address information which need to increase the advertisement exposure rate. And when the extraction module extracts the equipment information of which the advertisement exposure rate needs to be increased, extracting the IMEI or the IDFA of the corresponding equipment.
S230: and monitoring whether the equipment with the increased advertisement exposure rate and the equipment corresponding to the IP address send corresponding advertisement demands.
And when the equipment or the IP address which is contained in the advertisement information and needs to be increased in advertisement exposure rate is extracted, monitoring the extracted equipment which needs to be increased in advertisement exposure rate and the equipment corresponding to the IP address. In one embodiment of the invention, the advertisement is required to be presented in an advertisement presentation location of the mobile terminal application. After the user opens the application program of the mobile terminal, the terminal interface of the user can display the advertisement display position, and at the moment, signals can be sent to the real-time bidding system. Advertisers, when analyzing their user groups, will add their device information or IP address information to the advertising information for potential customers of their products. When one of the equipment which needs to increase the advertisement exposure rate and the equipment corresponding to the IP address is monitored to send a signal to the real-time bidding system, the bid is increased so that the advertisement is successfully displayed on the mobile terminal of the user.
S240: when the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address are monitored to send corresponding advertisement demands, calculating the final bid according to the advertisement bid of the current time period and the set threshold value.
And counting the corresponding thousands of display benefits ECPM of the advertisements in the process of putting in different time periods. Advertisements bid differently when they bid at different time periods. For advertisements of some film and television works, if the advertisements are suitable for the film and television watched by young people, the advertisements are usually put in the evening or in the afternoon, because the young people watch the film and television in the period, and possibly watch the film corresponding to the advertisements; and the video advertisement suitable for the elderly to watch can be put in the morning or afternoon. Thus at different times, the advertiser will adjust the price of the advertisement to adjust the visibility of the advertisement. At the moment, the price average value can be determined when the advertisement bidding is successful by counting the corresponding thousand times of display revenue ECPM in the process of putting advertisements in different time periods. Based on the thousands of revenues that are counted, bids for advertisements that increase exposure are calculated. If a successful bid is required, the bid for the advertisement may be the sum of the thousands of presentation avails counted and a set threshold. The threshold set here is the number of prices that are increased when the advertisement bids in order to increase the exposure.
Compared with the prior art, the method for adjusting the advertisement exposure rate based on the real-time bidding comprises the steps of analyzing the advertisement successfully matched by the targeting condition of the real-time bidding system, acquiring advertisement information, and checking whether the advertisement information contains information which means to increase the exposure rate of the corresponding advertisement; extracting equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains information which means to increase the corresponding advertisement exposure rate; monitoring whether equipment needing to increase the advertisement exposure rate and equipment corresponding to the IP address send corresponding advertisement demands or not; when the equipment needing to increase the advertisement exposure rate and the equipment corresponding to the IP address are monitored to send corresponding advertisement demands, calculating the final bid according to the advertisement bid of the current time period and the set threshold value. The invention can improve the visibility and the exposure rate of the appointed advertisement and improve the trust degree of an advertiser to an advertisement platform.
The foregoing description is only of embodiments of the present invention, and is not intended to limit the scope of the invention, and all equivalent structures or equivalent processes using the descriptions and the drawings of the present invention or directly or indirectly applied to other related technical fields are included in the scope of the present invention.
Claims (10)
1. An advertisement exposure rate adjusting device based on real-time bidding, a real-time bidding system connected with an advertisement, characterized in that the device comprises:
the analysis module is used for analyzing the advertisement successfully matched by the targeting condition of the real-time bidding system, acquiring advertisement information and checking whether the advertisement information contains information which means to increase the exposure rate of the corresponding advertisement;
the extraction module is used for extracting equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains information which means to increase the corresponding advertisement exposure rate;
the monitoring module is used for monitoring whether the equipment with the increased advertisement exposure rate and the equipment corresponding to the IP address send corresponding advertisement demands or not;
and the calculating module is used for calculating the final bid according to the advertisement bid of the current time period and the set threshold value when the equipment which needs to increase the advertisement exposure rate and the equipment corresponding to the IP address send the corresponding advertisement demand are monitored.
2. The advertisement exposure rate adjustment apparatus according to claim 1, wherein the extraction module comprises:
the searching unit is used for searching whether the advertisement information contains equipment and IP address information which need to increase the advertisement exposure rate or not when the analyzing module checks that the information contains the information which increases the corresponding advertisement exposure rate;
and the extracting unit is used for extracting the equipment and the IP address information which need to increase the advertisement exposure rate.
3. The advertising exposure adjustment device of claim 1, wherein the computing module comprises:
the counting unit is used for counting corresponding thousand times of display benefits ECPM in the process of putting the advertisement in different time periods;
and the calculating unit is used for calculating the bid of the advertisement with increased exposure rate according to thousands of showing benefits counted by the counting unit.
4. The advertisement exposure rate adjusting apparatus according to claim 1, wherein the extracting module extracts IMEI or IDFA of the corresponding device when extracting the device information to be increased in advertisement exposure rate.
5. The advertising exposure adjustment apparatus of claim 3, wherein the final bid calculated by the calculation module is equal to a sum of thousands of impressions of the current time period and a set threshold.
6. An advertisement exposure rate adjusting method based on real-time bidding is characterized by comprising the following steps:
analyzing the advertisement successfully matched by the targeting condition of the real-time bidding system, acquiring advertisement information, and checking whether the advertisement information contains information which means to increase the exposure rate of the corresponding advertisement;
extracting equipment and IP address information which are contained in the advertisement information and need to increase the advertisement exposure rate when the advertisement information contains information which means to increase the corresponding advertisement exposure rate;
monitoring whether the equipment with the increased advertisement exposure rate and the equipment corresponding to the IP address send corresponding advertisement demands or not;
and when the equipment with the increased advertisement exposure rate and the equipment corresponding to the IP address are monitored to send corresponding advertisement demands, calculating the final bid according to the advertisement bid of the current time period and the set threshold value.
7. The advertisement exposure rate adjustment method according to claim 6, wherein the step of extracting the device and the IP address information to be increased in advertisement exposure rate contained in the advertisement information, comprises the steps of:
when information for increasing the exposure rate of the corresponding advertisement is checked, searching whether the advertisement information contains equipment and IP address information which need to increase the exposure rate of the advertisement;
and extracting the equipment and the IP address information which need to increase the advertisement exposure rate.
8. The advertisement exposure rate adjustment method according to claim 6, wherein the step of calculating a final bid according to the advertisement bid of the current period and the set threshold value, comprises the steps of:
counting corresponding thousands of display benefits ECPM of the advertisements in the process of putting in different time periods;
from the thousands of impressions yields, bids for the advertisements that increase exposure are calculated.
9. The advertisement exposure rate adjustment method according to claim 6, wherein when device information requiring an increase in exposure rate is extracted, an IMEI or an IDFA of the corresponding device is extracted.
10. The advertising exposure adjustment method of claim 8, wherein the final bid is equal to a sum of thousands of impressions of the current time period and a set threshold.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2017/087262 WO2018223280A1 (en) | 2017-06-06 | 2017-06-06 | Apparatus and method for adjusting advertisement exposure rate based on real-time bidding |
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| CN110770777A CN110770777A (en) | 2020-02-07 |
| CN110770777B true CN110770777B (en) | 2023-10-13 |
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| CN113240458B (en) * | 2021-04-26 | 2023-11-03 | 西安点告网络科技有限公司 | Advertisement bidding timeout rate reliable guarantee method, system, terminal and storage medium |
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| CN104700289A (en) * | 2015-03-17 | 2015-06-10 | 中国联合网络通信集团有限公司 | Advertising method and device |
| CN104835067A (en) * | 2015-05-29 | 2015-08-12 | 超传信息技术（上海）有限公司 | Real-time bidding system of network advertisement |
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| WO2018223280A1 (en) | 2018-12-13 |
| CN110770777A (en) | 2020-02-07 |
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