TW201822109A - Interactive shopping method capable of providing a dialog box of integrated shopping interface - Google Patents
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Abstract
Description
本發明是有關於一種購物方法,特別是指一種互動購物方法。The invention relates to a shopping method, in particular to an interactive shopping method.
網路的普及化帶動了網路購物的風潮,現在買東西不用出門,不受時間與地點的限制,消費者只需要坐在螢幕面前,彈指之間就可以購物,且只需要等待幾天甚至幾小時所訂購的產品就會送達。The popularity of the Internet has driven the trend of online shopping. Nowadays, you do n’t have to go out to buy things, and you are not limited by time and place. Consumers only need to sit in front of the screen, they can shop between their fingers, and they only have to wait a few days or even Products ordered within hours will be delivered.
然而,每個購物網站的介面都不盡相同,消費者需要適應各種購物網站不同的介面,且各個購物網站例如訂購流程操作方式不同,且更有些購物網站流程設計不完善,導致消費者在操作上有困難,消費者若操作上有困難通常還須轉跳到教學網頁,閱讀完購物流程教學後,才能返回原頁面重新進行購物流程,此舉不僅麻煩更可能會降低消費者的購買意願。However, the interface of each shopping website is different, consumers need to adapt to different interfaces of various shopping websites, and each shopping website, such as the ordering process, operates in different ways, and some shopping website processes are incompletely designed, resulting in consumers operating in If you have any difficulties, you will usually have to switch to the teaching webpage if you have difficulty in operation. After reading the shopping process instruction, you can return to the original page to restart the shopping process. This is not only troublesome, it may also reduce consumers' willingness to buy.
因此,本發明之目的,即在提供一種提供整合購物介面的對話框的互動購物方法。Therefore, an object of the present invention is to provide an interactive shopping method that provides a dialog box with an integrated shopping interface.
於是,本發明互動購物方法,藉由一伺服端來實施,一消費端經由一通訊網路連結到該伺服端所提供的一網頁,該網頁對應於一網址別名,並包括多個元件,該網址別名對應於一商品名稱,該互動購物方法包含:Therefore, the interactive shopping method of the present invention is implemented by a server. A consumer connects to a web page provided by the server through a communication network. The web page corresponds to a URL alias and includes multiple components. The URL The alias corresponds to a product name. The interactive shopping method includes:
(A)藉由該伺服端,回應於一來自該消費端且相關於該等元件之其中一者的選擇信號,擷取該網頁對應的該網址別名;(A) Retrieving the URL alias corresponding to the webpage by the server in response to a selection signal from the consumer and related to one of the components;
(B)藉由該伺服端,根據該網址別名獲得該網址別名所對應之該商品名稱;及(B) using the server to obtain the product name corresponding to the URL alias according to the URL alias; and
(C)藉由該伺服端,根據所獲得之該商品名稱,產生一相關於該商品名稱所對應之一商品的對話框,並傳送該對話框至該消費端,以使得該對話框被呈現於該消費端,該對話框顯示有相關於該商品的商品資訊,該商品資訊包含至少一商品規格及至少一對應該至少一商品規格的商品價格。(C) With the server, according to the obtained product name, a dialog box related to a product corresponding to the product name is generated, and the dialog box is transmitted to the consumer terminal, so that the dialog box is presented On the consumer side, the dialog box displays product information related to the product, and the product information includes at least one product specification and at least one pair of product prices corresponding to at least one product specification.
本發明之功效在於:藉由該伺服端自動地產生顯示該商品資訊的該對話框並傳送對話框至該消費端,可有效地整合複雜的購物介面,並供該消費端經由該對話框來與該伺服端進行資訊的傳遞,而達成互動的效果。The effect of the present invention is that by automatically generating the dialog box displaying the product information and transmitting the dialog box to the consumer terminal, the server can effectively integrate a complex shopping interface and allow the consumer terminal to access the dialog box through the dialog box. Communicate with the server to achieve the effect of interaction.
在本發明被詳細描述之前,應當注意在以下的說明內容中,類似的元件是以相同的編號來表示。Before the present invention is described in detail, it should be noted that in the following description, similar elements are represented by the same numbers.
參閱圖1,說明一系統100用來實施本發明互動購物方法的一實施例,該系統100包含一伺服端11及一消費端12,該消費端12經由一通訊網路13連結到該伺服端11所提供的一網頁,該網頁對應於一網址別名,並包括多個元件,該網址別名對應於一商品名稱,每一元件對應於一參數,每一參數對應於一服務類型,該等服務類型包括相關於將該商品名稱所對應之一商品加入購物車的一購物車服務類型及相關於購買該商品的一購買服務類型。在本實施例中,該伺服端11儲存有多筆相關於多個消費者的消費者資料及一詞彙對應答訊息的查找表。該等消費者資料分別包括多筆認證資訊。該查找表包括多個詞彙及多個分別對應該等詞彙的應答訊息。Referring to FIG. 1, an embodiment of a system 100 for implementing the interactive shopping method of the present invention is described. The system 100 includes a server 11 and a consumer 12. The consumer 12 is connected to the server 11 via a communication network 13. A webpage provided, the webpage corresponding to a URL alias and including multiple components, the URL alias corresponding to a product name, each component corresponding to a parameter, each parameter corresponding to a service type, the service types Including a shopping cart service type related to adding a product corresponding to the product name to a shopping cart and a purchase service type related to purchasing the product. In this embodiment, the server 11 stores a plurality of consumer data related to a plurality of consumers and a lookup table of a vocabulary pair response message. Such consumer information includes multiple pieces of authentication information. The lookup table includes a plurality of words and a plurality of response messages corresponding to the words.
參閱圖1及圖2,說明了該伺服端11及該消費端12如何執行本發明互動購物方法之一第一實施例,該第一實施例包含以下步驟。Referring to FIG. 1 and FIG. 2, it is described how the server 11 and the consumer 12 execute a first embodiment of the interactive shopping method of the present invention. The first embodiment includes the following steps.
在步驟201中,該消費端12傳送識別資訊至該伺服端11。In step 201, the consumer 12 sends identification information to the server 11.
在步驟202中,當該伺服端11接收到來自該消費端12的識別資訊時,該伺服端11判定該識別資訊是否與該等消費者資料的認證資訊存在一匹配,當判定出存在一匹配時,進行步驟203,否則結束。In step 202, when the server 11 receives the identification information from the consumer 12, the server 11 determines whether there is a match between the identification information and the authentication information of the consumer data, and when it is determined that there is a match When it is, step 203 is performed, otherwise it ends.
在步驟203中,該伺服端11獲得對應該識別資訊的消費者資料。In step 203, the server 11 obtains consumer data corresponding to the identification information.
在步驟204中,該消費端12傳送由消費者於該網頁之輸入操作所產生之一指示出該等元件之其中一者所對應之參數的選擇信號至該伺服端11,其中該元件所對應的參數的服務類型為該購物車服務類型。In step 204, the consumer terminal 12 transmits a selection signal indicating a parameter corresponding to one of the components generated by a consumer's input operation on the webpage to the servo terminal 11, where the component corresponds to The service type of the parameter is the service type of the shopping cart.
在步驟205中,該伺服端11回應於來自該消費端12且指示出該等元件之其中一者所對應之參數的該選擇信號,擷取該網頁對應的該網址別名。In step 205, the server 11 retrieves the URL alias corresponding to the webpage in response to the selection signal from the consumer 12 and indicating a parameter corresponding to one of the components.
在步驟206中,該伺服端11根據該網址別名獲得該網址別名所對應之該商品名稱。In step 206, the server 11 obtains the product name corresponding to the URL alias according to the URL alias.
在步驟207中,該伺服端11根據所獲得之該商品名稱,產生一相關於該商品的對話框,並傳送該對話框至該消費端12,該對話框顯示有相關於該商品的商品資訊,該商品資訊包含至少一商品規格及至少一對應該至少一商品規格的商品價格。In step 207, the server 11 generates a dialog box related to the product according to the obtained product name, and transmits the dialog box to the consumer terminal 12, where the dialog box displays the product information related to the product. , The product information includes at least one product specification and at least one pair of product prices that should be at least one product specification.
在步驟208中,當該消費端12接收到該對話框時,該消費端12呈現該對話框並傳送由該消費者於該對話框之輸入操作所產生的包括至少一所欲購買商品規格,及每一所欲購買商品規格對應的數量的所欲購買商品資訊至該伺服端11。In step 208, when the consumer terminal 12 receives the dialog box, the consumer terminal 12 presents the dialog box and transmits at least one desired product specification generated by the consumer's input operation in the dialog box. The information of the desired purchased product corresponding to the specifications of each desired purchased product is sent to the server 11.
在步驟209中,該伺服端11,回應於來自該消費端12的該所欲購買商品資訊,產生一對應於該消費端12且包含該所欲購買商品資訊之追蹤清單,並傳送一指示出已將該所欲購買商品資訊加入購物車的提示訊息至該消費端12所呈現的該對話框。In step 209, the server 11 responds to the desired product information from the consumer 12 to generate a tracking list corresponding to the consumer 12 and contains the desired product information, and sends an instruction The information of the desired product has been added to the shopping cart prompt message to the dialog box presented by the consumer 12.
值得一提的是,本實施例還提供有一與該消費者互動的自動應答功能,當該伺服端11接收到來自該消費端12且由該消費者於該對話框之輸入操作所產生的包含一詞彙的輸入資料時,該伺服端11根據該輸入資料及該查找表獲得該輸入資料所對應的一應答訊息,並傳送該應答訊息至該消費端12所呈現的該對話框。It is worth mentioning that this embodiment also provides an automatic response function for interacting with the consumer. When the server 11 receives the content from the consumer 12 and is generated by the consumer's input operation in the dialog box, When inputting a vocabulary, the server 11 obtains a response message corresponding to the input data according to the input data and the lookup table, and sends the response message to the dialog box presented by the consumer 12.
參閱圖1及圖3,示例說明了該系統100如何實施本發明互動購物方法的一第二實施例。該第二實施例實質上是該第一實施例的變化,並包含步驟301至步驟314,其中步驟301-303、305-308分別相似於該第一實施例的步驟201-203、205-208(如圖2)。以下說明本實施例異於該第一實施例之處。Referring to FIG. 1 and FIG. 3, an example of how the system 100 implements a second embodiment of the interactive shopping method of the present invention is illustrated. The second embodiment is essentially a variation of the first embodiment and includes steps 301 to 314, where steps 301-330 and 305-308 are similar to steps 201-203 and 205-208 of the first embodiment, respectively. (Figure 2). The following describes the difference between this embodiment and the first embodiment.
在步驟304中,該消費端12傳送由該消費者於該網頁之輸入操作所產生指示出該等元件之其中一者所對應的參數的選擇信號至該伺服端11,其中該元件所對應的參數的服務類型為該購買服務類型。In step 304, the consumer terminal 12 transmits a selection signal indicating a parameter corresponding to one of the components generated by the consumer's input operation on the webpage to the servo terminal 11, where the component corresponding to The service type of the parameter is the purchase service type.
在步驟309中,該伺服端11傳送多個付款選項至該消費端12所呈現的該對話框,其中該等付款選項包括***付款、轉帳付款、超商付款及貨到付款。In step 309, the server 11 sends a plurality of payment options to the dialog box presented by the consumer 12, wherein the payment options include credit card payment, transfer payment, merchant payment and cash on delivery.
在步驟310中,當該消費端12接收到該等付款選項時,該消費端12於該對話框呈現該等付款選項,並傳送由該消費者於該對話框之輸入操作所產生指示出該等付款選項之其中一者的付款選擇信號至該伺服端11。In step 310, when the consumer terminal 12 receives the payment options, the consumer terminal 12 presents the payment options in the dialog box, and transmits instructions generated by the consumer's input operation in the dialog box to indicate the The payment selection signal of one of the payment options is sent to the server 11.
在步驟311中,該伺服端11回應於來自該消費端12的該付款選擇信號,傳送多個取貨選項至該消費端12所呈現的該對話框,該等取貨選項包括郵寄地址取貨及超商取貨。值得注意的是,若在步驟309的該付款選擇信號指示出轉帳付款,則在步驟311中,該伺服端11還傳送包括一轉帳帳號的轉帳資訊至該消費端12所呈現的該對話框。In step 311, the server 11 responds to the payment selection signal from the consumer 12 and sends multiple pick-up options to the dialog box presented by the consumer 12. The pick-up options include a mailing address to pick up And Super Pickup. It is worth noting that if the payment selection signal in step 309 indicates a transfer payment, in step 311, the server 11 also sends the transfer information including a transfer account number to the dialog box presented by the consumer 12.
在步驟312中,當該消費端12接收到該等取貨選項時,該消費端12於該對話框呈現該等取貨選項,並傳送由該消費者於該對話框之選取操作所產生的指示出該等取貨選項之其中一者的取貨選擇信號至該伺服端11。In step 312, when the consumer terminal 12 receives the picking options, the consumer terminal 12 presents the picking options in the dialog box, and transmits the picking options generated by the consumer's selection operation in the dialog box. A pickup selection signal indicating one of the pickup options is sent to the server 11.
在步驟313中,該伺服端11回應於來自該消費端12的該取貨選擇信號,產生訂單資料,該訂單資料包括該所欲購買商品資訊、該付款選擇信號所指示出的該付款選項及該取貨選擇信號所指示出的該取貨選項。In step 313, the server 11 responds to the pickup selection signal from the consumer 12 to generate order data. The order data includes the desired product information, the payment option indicated by the payment selection signal, and The pickup option indicated by the pickup selection signal.
參閱圖1及圖4,當該取貨選擇信號所指示出的該取貨選項為超商取貨時,該步驟313包含子步驟401-405,以下說明該步驟313的子步驟401-405。Referring to FIG. 1 and FIG. 4, when the pick-up option indicated by the pick-up selection signal is a super-commercial pick-up, this step 313 includes sub-steps 401-405, and the sub-steps 401-405 of this step 313 are described below.
在子步驟401中,該伺服端11回應於來自該消費端12的該取貨選擇信號,傳送一地理位置取得請求到該消費端12。In sub-step 401, the server 11 sends a geographic location acquisition request to the consumer 12 in response to the pick-up selection signal from the consumer 12.
在子步驟402中,當該消費端12接收到該地理位置取得請求時,該消費端12傳送一對應該地理位置請求的同意回覆至該伺服端11。In sub-step 402, when the consumer terminal 12 receives the geographic location acquisition request, the consumer terminal 12 sends a pair of consents corresponding to the geographic location request to the server 11.
在子步驟403中,當該伺服端11接收到來自該消費端12的該同意回覆時,該伺服端11取得該消費端12的一地理位置,並根據該地理位置傳送包括多個與該地理位置之距離位於一距離範圍內的超商選項至該消費端12所呈現的該對話框。在本實施例中,該伺服端11係根據超文字標記語言(HyperText Markup Language, HTML)5的地理位置定位(Geolocation)技術及移動定位服務(Location Based Service, LBS)技術之其中一者取得該地理位置,但不以此為限。In sub-step 403, when the server 11 receives the consent reply from the consumer 12, the server 11 obtains a geographic location of the consumer 12 and transmits a plurality of geographic locations including the geographic location and the geographic location according to the geographic location. The distance from the location of the supermarket option within a distance to the dialog box presented by the consumer 12. In this embodiment, the server 11 obtains the data according to one of the Hyperlocation Markup Language (HTML) 5 Geolocation technology and the Location Based Service (LBS) technology. Geographic location, but not limited to this.
在子步驟404中,當該消費端12接收到該等超商選項時,該消費端12於該對話框呈現該等超商選項,並傳送由該消費者於該對話框之選取操作所產生的指示出該等超商選項之其中一者的超商選擇信號至該伺服端11。In sub-step 404, when the consumer terminal 12 receives the super-commercial options, the consumer terminal 12 presents the super-commercial options in the dialog box, and transmits the generated by the consumer's selection operation in the dialog box. A supermarket selection signal indicating one of the supermarket options is sent to the server 11.
在子步驟405中,該伺服端11回應於來自該消費端12的該超商選擇信號,產生該訂單資料,該訂單資料還包括該超商選擇信號所指示出的該超商選項。In sub-step 405, the server 11 generates the order information in response to the super-selection signal from the consumer 12 and the order information further includes the super-options indicated by the super-selection signal.
參閱圖1及圖5,當該取貨選擇信號所指示出的該取貨選項為郵寄地址取貨時,該步驟313包含子步驟501-507,以下說明該步驟313的子步驟501-507。Referring to FIG. 1 and FIG. 5, when the picking option indicated by the picking selection signal is picking up by a mailing address, this step 313 includes sub-steps 501-507. The following describes the sub-steps 501-507 of this step 313.
在子步驟501中,該伺服端11判定該消費者資料是否包括相關於該消費者的地址資訊,該地址資訊包括至少一相關於該消費者的地址選項。若判定結果為肯定,進行步驟502,否則,進行步驟505。In sub-step 501, the server 11 determines whether the consumer data includes address information related to the consumer, and the address information includes at least one address option related to the consumer. If the determination result is positive, proceed to step 502; otherwise, proceed to step 505.
在子步驟502中,當該伺服端11判定該消費者資料包括地址資訊時,該伺服端11傳送該地址資訊的該至少一地址選項至該消費端12所呈現的該對話框。In sub-step 502, when the server 11 determines that the consumer data includes address information, the server 11 transmits the at least one address option of the address information to the dialog box presented by the consumer 12.
在子步驟503中,當該消費端12接收到該至少一地址選項時,該消費端12於該對話框呈現該至少一地址選項,並傳送由該消費者於該對話框之選取操作所產生的指示出該至少一地址選項之一者的地址選擇信號至該伺服端11。In sub-step 503, when the consumer terminal 12 receives the at least one address option, the consumer terminal 12 presents the at least one address option in the dialog box, and transmits the result generated by the consumer's selection operation in the dialog box. The address selection signal indicating one of the at least one address option is sent to the server 11.
在子步驟504中,該伺服端11回應於來自該消費端12的該地址選擇信號,產生該訂單資料,且該訂單資料還包括該地址選擇信號所指示出的該地址選項。In sub-step 504, the server 11 generates the order information in response to the address selection signal from the consumer 12 and the order information further includes the address option indicated by the address selection signal.
在子步驟505中,當該伺服端11判定該消費者資料不包括地址資訊時,該伺服端11傳送指示出請求輸入地址的請求訊息至該消費端12所呈現的該對話框。In sub-step 505, when the server end 11 determines that the consumer information does not include address information, the server end 11 sends a request message indicating the request to enter an address to the dialog box presented by the consumer end 12.
在子步驟506中,當該消費端12接收到該請求訊息時,該消費端12傳送由該消費者於該對話框之輸入操作所產生的包括一地址的地址資料至該伺服端11。In sub-step 506, when the consumer 12 receives the request message, the consumer 12 transmits address data including an address generated by the consumer's input operation in the dialog box to the server 11.
在子步驟507中,該伺服端11產生該訂單資料,且該訂單資料還包括該地址資料的該地址。In sub-step 507, the server 11 generates the order data, and the order data further includes the address of the address data.
綜上所述,本發明互動購物方法,藉由該伺服端11根據該消費端12所傳送且相關於該等元件之其中一者的該選擇信號,擷取該網頁對應的該網址別名,並根據該網址別名所對應之該商品名稱產生該對話框,最後傳送對話框至該消費端12,有效地利用該對話框來整合複雜的購物介面,並供該消費端12經由該對話框來與該伺服端11進行資訊的傳遞,而達成互動的效果。此外,該消費者可利用該對話框提出問題並得到解答且同時完成購物,符合消費者需求的應答更能提高消費者的購買意願,故確實能達成本發明之目的。In summary, in the interactive shopping method of the present invention, the server 11 retrieves the URL alias corresponding to the webpage according to the selection signal transmitted by the consumer 12 and is related to one of the components, and The dialog box is generated according to the product name corresponding to the URL alias, and finally the dialog box is transmitted to the consumer terminal 12, which effectively utilizes the dialog box to integrate a complex shopping interface, and allows the consumer terminal 12 to communicate with the client through the dialog box. The server 11 transmits information to achieve an interactive effect. In addition, the consumer can use the dialog box to ask questions and get answers and complete shopping at the same time. The response that meets the needs of consumers can further increase the consumer's willingness to buy, so it can indeed achieve the purpose of cost invention.
惟以上所述者,僅為本發明之實施例而已,當不能以此限定本發明實施之範圍,凡是依本發明申請專利範圍及專利說明書內容所作之簡單的等效變化與修飾,皆仍屬本發明專利涵蓋之範圍內。However, the above are only examples of the present invention. When the scope of implementation of the present invention cannot be limited in this way, any simple equivalent changes and modifications made in accordance with the scope of the patent application and the content of the patent specification of the present invention are still Within the scope of the invention patent.
100‧‧‧系統 100‧‧‧ system
11‧‧‧伺服端11‧‧‧Server
12‧‧‧消費端12‧‧‧ Consumer
13‧‧‧通訊網路13‧‧‧Communication Network
201~208‧‧‧步驟201 ~ 208‧‧‧step
301~313‧‧‧步驟301 ~ 313‧‧‧step
401~405‧‧‧子步驟401 ~ 405‧‧‧ Substep
501~507‧‧‧子步驟 501 ~ 507‧‧‧‧Sub-step
本發明之其他的特徵及功效,將於參照圖式的實施方式中清楚地呈現,其中: 圖1是一方塊圖,示例說明一用來實施本發明互動購物方法的系統; 圖2是一流程圖,示例說明本發明互動購物方法之一第一實施例; 圖3是一流程圖,示例說明本發明互動購物方法之一第二實施例; 圖4是一示例性流程圖,說明該伺服端回應於一指示出超商取貨之取貨選擇信號所執行的細部流程;及 圖5是另一示例性流程圖,說明該伺服端回應於一指示出郵寄地址取貨之取貨選擇信號所執行的細部流程。Other features and effects of the present invention will be clearly presented in the embodiment with reference to the drawings, in which: FIG. 1 is a block diagram illustrating a system for implementing the interactive shopping method of the present invention; FIG. 2 is a flow chart Figure illustrates a first embodiment of an interactive shopping method of the present invention; Figure 3 is a flowchart illustrating a second embodiment of an interactive shopping method of the present invention; Figure 4 is an exemplary flowchart illustrating the server A detailed process performed in response to a pickup selection signal indicating a supermarket pick-up; and FIG. 5 is another exemplary flowchart illustrating the server responding to a pickup selection signal indicating a pickup at a mailing address Detailed execution process.
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