KR20120030487A

KR20120030487A - Media contents distribution system and method for copyright protection of media contents

Info

Publication number: KR20120030487A
Application number: KR1020120010392A
Authority: KR
Inventors: 심준만
Original assignee: 심준만
Priority date: 2012-02-01
Filing date: 2012-02-01
Publication date: 2012-03-28

Abstract

The present invention relates to a content distribution method and system for protecting the copyright of media content, and more particularly, to the media content provided while providing media content including music, images, images, books, etc. to an offline store. By inserting, the affiliated store can legally utilize copyrighted content in the store at low cost, and also provide business content as a business client. Content distribution method and system to protect copyright of media content that can maximize the effect of advertising by targeting the store. It is about.

Description

MEDIA CONTENTS DISTRIBUTION SYSTEM AND METHOD FOR COPYRIGHT PROTECTION OF MEDIA CONTENTS}

Nowadays, due to the development of the Internet, many contents (Digital Contents) such as movie (video) file or music (sound) file have been illegally shared and distributed through the internet without the permission of the copyright holder.

The digital rights management method (DRM) uses a digital object identifier (DOI) as a content identifier, an index for recording data necessary for electronic commerce, and a watermarking technology for illegal copying and tamper prevention. It is a technology that protects the rights and interests of content providers, prevents illegal copying, supports the creation and distribution management of contents, such as charging royalties and payment agents. That is, a security authentication system is installed for each content so that the content cannot be used unless a certain fee is paid.

However, there are the following problems in the application of technologies to prevent illegal distribution of such content.

First, using sound sources as an example, many offline stores use music files as a way of attracting customers by playing music files in stores all day, and most of them use illegally downloaded music. Even if a store is downloaded through a legally legal channel, playing it in a store is also the biggest difficulty in copyright protection because each store does not recognize that it is a violation of copyright.

Second, as mentioned above, in the case of a store that plays music or videos in a store to induce customers all day long, it is difficult to attract customers with only a small number of media contents, satisfying ever-changing customer needs and changing fashion. To keep pace with this, it is necessary to have a large number of media contents and trendy media contents, which is also a factor to increase the store operating cost.

Third, each store has different characteristics, major customer bases, and operating hours, and since there is no means of recommending and providing efficient media to these stores online, we are currently selecting an amateur media selection for each store. As a result, sales increase through media playback is insignificant.

The present invention has been made to solve the above problems, the purpose of which is that affiliate stores by inserting the advertising content in the media content provided while providing the media content including music, images, images, books, etc. to the offline store It is to provide a content distribution method and system for protecting copyright of media content that can utilize copyrighted content legally in stores at low cost and target advertising stores as business clients to maximize advertising effect.

According to one aspect of the invention, (a) the content providing server to receive and store the store attribute information or advertising exclusive partner information from the merchant client connected via the information communication network to enter into a media content service use contract; (b) the content providing server extracting at least one or more media contents using the store attribute information according to a content service use request of a merchant client to configure a store-specific media content album; (c) the content providing server extracting the advertisement content using the store attribute information or the advertisement exclusive partner information, and inserting at least one advertisement content into the store customized media content album to process the store supply content; And (d) the contents providing server transmitting the contents for store supply to an affiliated store client. It provides a content distribution method for protecting the copyright of media content comprising a.

Preferably, prior to the step (c), the content providing server to receive and store at least one of the advertisement attribute information and the advertisement content file from the business client connected via the information communication network to enter into the advertisement content registration agreement; It characterized in that it further comprises.

Preferably, the advertisement property information received from the business client by the content providing server comprises at least one or more of advertisement target information, advertisement preference region information, advertisement preference time information, and advertisement exclusive store information.

Preferably, after the step (d), the content providing server counts and stores the media content supply history and the exposure history of the advertisement content according to the supply of the store supply content to the merchant client through the step (d). Making; It further includes, the exposure history of the advertising content is characterized in that it is used to calculate the advertising fee with the advertiser.

Preferably, in the step (a), the store attribute information received from the affiliate client by the content providing server includes at least one or more of store information, sales information, preferred media information, and preferred advertisement information.

Preferably, the processing of the store supply content in the step (c) is processed by arranging the advertisement content in the store-specific media content album configured in the step (b), the media content and the advertisement content when processing the store supply content It is characterized in that the arrangement independently according to the flow of the reproduction time or fusion arrangement according to the difference of the reproduction method.

Meanwhile, according to another aspect of the present invention, a content providing server is connected to an affiliated client through an information communication network, and the content providing server includes: a data storage device storing media content and advertisement content; Store at least one media content is extracted using store attribute information or advertisement exclusive partner information transmitted from the affiliated client client to construct a store-specific media content album, and at least one advertisement content is inserted into the store-specific media content album for supply of a store. A content processing module for processing content; And a content providing module for transmitting the content for supplying the store to a merchant client. It provides a content distribution system for protecting the copyright of the media content comprising a.

Preferably, the advertisement content of the data storage device is received with the advertisement attribute information from the business client connected via the information communication network.

Preferably, the content providing server counts and stores the media content supply history and the exposure history of the advertisement content according to the supply of the store supply content to the merchant client, and the exposure history of the advertisement content is calculated in an advertisement fee with the advertiser. It is characterized by being utilized.

Preferably, the store attribute information received by the content providing server from the affiliated client includes at least one of store information, sales information, preferred media information, and preferred advertisement information.

Preferably, the processing of the store supply content of the content processing module is processed by arranging the advertisement content in the store-tailored media content album, according to the flow of the play time for the media content and the advertisement content during processing of the store supply content. Independent arrangement or fusion arrangement according to the difference in the reproduction method.

According to the present invention, while providing media content including music, images, images, books, and the like to an offline store, the advertisement store inserts the advertisement content into the provided media content so that the affiliate store can legally utilize the copyright content in the store at low cost. As a business client, there is an effect of maximizing the advertisement effect by targeting the store providing the advertisement content.

In particular, there is an effect that can lead to the use of legitimate digital content in a number of offline stores.

In addition, a large amount of media content can be provided at a small content cost at an offline store to satisfy ever-changing customer needs and trends, and it can also increase sales through media playback.

1 is a view for explaining a content distribution system for protecting the copyright of media content according to the present invention.
2 is a view for explaining a content providing server according to the present invention.
3 is a view for explaining a content distribution method for protecting copyright of media content according to the present invention;
4 is a view for explaining an advertisement content registration step according to the present invention.
5 is a diagram for explaining a media content service contract step according to the present invention;
6 is a view for explaining a content service providing step according to the present invention.

Hereinafter, an embodiment of a content distribution method and system for protecting copyright of media content according to the present invention will be described in more detail with reference to the accompanying drawings.

1 is a view for explaining a content distribution system for protecting the copyright of media content according to the present invention.

Referring to FIG. 1, a content distribution system for protecting copyright of media content according to the present invention includes a content providing server 10 for providing legitimate copyrighted media content with advertisement content, and a content providing server 10. It comprises a business client 30 for providing the advertising content, and the merchant client 20 for receiving the service for the supply of the store, the advertising content and media content merged from the content providing server 10 and pays a predetermined service fee.

In the present invention, the content providing server 10 stores and manages media content supplied from a legitimate copyright distribution agency such as a copyright consignment management agency, and provides the media content to a general consumer based on a royalty fee. Here, media content is a digital work that includes music, images, images, books, etc., and has exclusive and exclusive rights to the work.

The business client 30 may provide advertisement content for the company or the requested third party to the content providing server 10, and directly select a target store for supplying the advertisement content or determine a condition for the target store. By providing the content providing server 10 together with the advertisement efficiency can be increased. The business client 30 may pay a predetermined advertisement cost to the content providing server 10 side according to the store providing and the exposure frequency of the advertisement.

In this case, the advertisement content is not necessarily generated and provided by the business client 30, and may be produced by the corresponding content providing server 10 by itself. In addition, a separate contract between the business client 30 and the merchant client 20 may participate in the service without paying a separate advertisement cost to the content providing server 10.

The affiliated store client 20 operates a store off-line, and the store has a playback device capable of playing various media content or advertisement content provided by the content providing server 10. And the merchant client 20 may pay a certain service cost to the content providing server 10 in accordance with the supply and use of the store supply content, as described above, the business client 30 and the merchant client 20 The service fee can be paid to the content providing server 10 by a separate contract. The merchant client 20 is a computer on the Internet end user that can download and play content directly from the content providing server 10 or play a real time stream. The merchant client 20 can directly play content or play content through a playback device. Preferably, the merchant client 20 preferably adopts a laptop computer or a handheld PC, but is not necessarily limited thereto and should be interpreted as including all information communication terminals capable of transmitting and receiving data through a network. . Therefore, IPTV, smart TV, set-top box, cell phone, PCS, PDA may also be a merchant client 20. In addition, the merchant client 20 is a typical system component, which loads a web page based on a Uniform Resource Locator (URL), and interprets the HTML (Hyper-Text Markup Language) code and displays it on a monitor. ) Operating system (OS) programs that manage and control programs and computer systems as a whole.

Referring now to Figure 2 will be described in detail with respect to the content providing server according to the present invention.

2 is a view for explaining a content providing server according to the present invention.

Referring to FIG. 2, the content providing server includes a communication interface 12 connected to an electronic communication such as the Internet, a web page providing module 13 for providing a service using web page to a client connected thereto, an advertisement supply contract or A contract conclusion module 14 for signing a contract with a client who wants to sign a content service use contract, a billing process module 15 for billing with a client who wants to pay for an advertisement supply or a content service , The content providing module 16 for providing the store supply content in which the media content and the advertisement content are merged to the merchant client 20, and the content processing for processing the store supply content for the content providing module 16 to provide. A module 17, a data storage device 18 storing and managing data for service progress, and controlling each module The advertisement content is registered from the business client 30 and the store supply content in which the advertisement content and the media content are merged is served as the merchant client 20, and the post-processing according to the service usage and advertisement exposure of the merchant client 20 is performed. It is comprised including the control part 11 to control.

The communication interface 12 is provided to exchange data with a communication terminal in a network including the business client 30 or the affiliated client 20.

The webpage providing module 13 provides a web user interface (UI) and a service using webpage through a communication interface 12 to a client to be connected.

The contract conclusion module 14 is the advertisement target information, advertisement preference region information, advertisement preference time information, advertisement exclusive store information, advertisement content file from the business client 30 in accordance with the request for registration of the advertisement content of the business client 30 At least one of the advertisement attribute information is received, and the received information is stored in the advertiser DB, the advertisement attribute DB, the advertisement content DB, etc. of the data storage device to conclude an advertisement content supply contract.

In addition, the contract execution module 14 is at least one of the store information, sales information, preferred media information, preferred advertising information, advertisement exclusive partner information from the merchant client 20 according to the media content service application of the merchant client 20 The store attribute information is received, and the received information is stored in an affiliated store DB, a store attribute DB, etc. of the data storage device 18 to conclude a media content service use contract.

The payment processing module 15 processes payment of an advertisement cost or a service use cost according to an advertisement content supply contract or a media content service use agreement that is performed in the contract conclusion module 14. To this end, the payment processing module 15 may be linked with a separate financial company server or authentication server (not shown) to process the payment.

The content processing module 16 first constructs a store customized media content album, and then extracts the advertisement content to be inserted into the store customized media content album, and then inserts the advertisement content into the store customized media content album to supply the store. Dragon content will be processed.

Here, the store-specific media content album is arranged by extracting and arranging media content held in a media content DB through store information, sales information, preferred media information, etc. received from the affiliate client 20 in the process of using the media content service. It can be configured and stored in the store custom album DB of the data storage device 18.

For example, the store attribute information of the store attribute DB may include information about daily operating hours of the store, sales items, main customer age group, store location, store size, store interior, and the like. Association information according to the detailed items of the store attribute information is managed together. That is, one media content is recorded and managed together with the association information about the playing time, the selling article, the age group, the store location, the store size, the store atmosphere, and the like, which are recommended for exerting the optimal purchase inducement effect when the media is played.

Therefore, the content processing module 16 may configure a store-specific media content album optimized for each store.

The advertisement content to be inserted into the store-customized media content album is selected by selecting the advertisement content held in the advertisement content DB through the preferred advertisement information or the exclusive advertisement partner information received from the affiliate client 20 in the process of using the media content service. It can be selected by extracting, and also held in the advertisement content DB through the advertisement target information, advertisement preference region information, advertisement preference time information, advertisement store information, etc. received from the business client 30 in the advertisement content supply contract process. It can be selected by selecting and extracting the advertising content.

For example, the store attribute information of the store attribute DB may include information about daily operating hours of the store, sales items, main customer age group, store location, store size, store interior, and the like. Association information according to the detailed items of the store attribute information is managed together. That is, one advertisement content is recorded and managed together with the association information about the play time, sale article, age group, store location, store size, store atmosphere, etc., which are recommended to achieve the optimum advertisement effect when the advertisement is played. In addition, the advertisement attribute information of the advertisement attribute DB may include information about the target, preferred region, preferred time, exclusive store, etc. of the advertisement, the association degree information according to the details of the advertisement attribute information in each store of the store attribute DB Is managed together.

Therefore, the content processing module 16 extracts the optimal media content through the matching process using the store attribute and the advertisement attribute, and also extracts the optimum advertisement content.

The content processing module 16 arranges the extracted media content and advertisement content to process the content for store supply.

At this time, the processing of the store supply content can be arranged independently according to the flow of the playback time of the media content and the advertisement content, and the fusion arrangement according to the playback medium is possible.

The independent arrangement according to the flow of the playing time means a method of inserting an advertisement between media playback.

The fusion arrangement according to the playback medium refers to a method of simultaneously playing an advertisement together with media playback. In this case, the content of the media play and the content of the ad play may be different. For example, the video advertisement content may be played while the music media content is played, and the text advertisement content may be played together while the video media content is played.

On the other hand, in the above description will be described with respect to the exclusive advertising partner or advertising exclusive store as follows.

In order to induce the use of legitimate copyrighted content of an offline store, which is one of the objects of the present invention, it is necessary to partially reduce the cost burden on the use of the content of the offline store. To this end, the business client side has a separate business contract relationship with the merchant client, and in return, the business client side exclusively supplies the advertisements specified by the business client to the corresponding offline store, and the store can use the media content at a discounted media content service fee. To ensure that

For example, a business client A having a credit card issuing business may present a media content service cost discount to a store under the condition of issuing a credit card when operating a credit card issuing business with a store B. Accordingly, the business client can designate the advertisement content that can advertise its credit card as the exclusive advertisement store for the corresponding store (B), and the store (B) also receives the business client ( A) can be specified. As a result, the advertisement content of the business client A is preferentially selected in the process of screening the advertisement content to be inserted in the process of supplying the store supply to the store B. In this case, in order to reduce the cost of using the exclusive advertisement and media content service, a separate cost may be charged from the business client A to the content providing server.

The content providing module 17 allows the supply of the store supply processed in the content processing module 16 to be supplied to the affiliated store client 20 through the communication interface 12 and also included in the store supply content as a supply result. The supply details of the media content and the advertisement content are counted and stored in the distribution and use information DB of the data storage device 18. Here, the supply history count of the media content is for counting the royalty, and the exposure history count of the advertisement content is for counting the advertising fee. Preferably, it is desirable to count not only the supply details of the media content and the advertisement content, but also the actual playback details of the media content and the advertisement content. For this purpose, the content providing module 17 may include the affiliated store client 20 or a playback device provided therein. May receive information about a content playing history.

A description will now be given of a content distribution method for protecting copyright of media content according to the present invention with reference to FIG.

3 is a view for explaining a content distribution method for protecting the copyright of media content according to the present invention.

First, the content providing server 10 receives an advertisement content registration request from a business client 30 connected through an information communication network, and accordingly, the advertisement target information, advertisement preference region information, and advertisement preference from the corresponding business client 30. Receive advertisement content information by receiving at least one or more advertisement attribute information and advertisement contents file among time information and advertisement exclusive store information, and storing the received information in advertiser DB, advertisement attribute DB, advertisement contents DB, etc. of the data storage device 18 The contract process is performed (S10).

Next, the content providing server 20 receives a media content service request from the business client 30 connected through the information communication network, and accordingly stores information, sales information, preferred media information, Receive a media content service contract by receiving at least one or more store attribute information among preferred advertisement information and advertisement exclusive partner information, and storing the received information in an affiliated store DB and a store attribute DB of the data storage device 18 (S20). ).

Here, in the advertisement content registration step (S10) and the media content service contract step (S20), the advertisement registration and distribution costs (for example, advertising fees, etc.) predetermined in advance in the contracting process, and the media content service usage costs (for example, copyright fees) are predetermined. Etc.) can be processed online.

Next, the content providing server 20 processes the service usage fee according to the media content service use contract with the affiliated client 30 connected through the information communication network (S30). For this payment, the content providing server 20 may be linked with a separate financial company server or an authentication server (not shown) to process the payment.

Next, the content providing server 20 accesses at least one or more media contents through the content processing module 16 in response to a request for using a content service of an authorized affiliated client client 30 through login and the like through an information communication network. After extracting and constructing a store-specific media content album, processing the store supply content by inserting at least one advertising content in the store-customized media content album created, and then transmits to the merchant client 30, the media content supply accordingly By counting and storing the details and exposure details of the advertisement content (S40).

In this case, the transmission of the store supply content may be performed by a direct download method of the affiliate client 20 or a real time stream playback method.

Thereafter, the content providing server 10 calculates the advertisement exposure cost by using the impression history count information of the advertisement content according to the store supply of the store-tailored media content, and informs the business client 30 of the related cost to pay the advertisement cost. (S60).

Next, the advertisement content registration step of step S10 described above will be described in more detail with reference to FIG. 4.

Referring to FIG. 4, the content providing server 10 receives an advertisement content registration request from a business client 30 connected through an information communication network (S11).

The content providing server 10 receiving the advertisement content registration request transmits a web page for inputting the advertisement target information to the corresponding business client 30 to receive the advertisement target information from the business client 30, and then the advertisement properties. Store in the DB (S12).

The content providing server 10 transmits a web page for inputting advertisement preference region information to the corresponding business client 30 to receive the advertisement preference region information from the business client 30 and stores it in the advertisement attribute DB. (S13).

The content providing server 10 transmits a web page for inputting advertisement preference time information to the business client 30 to receive advertisement preference time information from the business client 30 and stores the advertisement preference time information in the advertisement attribute DB. (S14).

In addition, the content providing server 10 transmits a web page for inputting the exclusive advertisement store information to the corresponding business client 30 to receive the exclusive advertisement store information from the business client 30 and stores it in the advertisement attribute DB. (S15).

The content providing server 10 transmits a web page to upload the advertisement content to the corresponding business client 30 to receive the advertisement content from the business client 30 and store it in the advertisement content DB (S16).

In addition, the content providing server 10 receives the advertiser information and payment information, etc. from the business client 30 and stores in the advertiser DB, and proceeds with the advertising content supply contract online through the contract conclusion module 14 The advertisement content registration and contract process is performed (S17).

Here, in the advertisement content registration step, the contract for the advertisement registration and distribution costs predetermined in the contract process may be processed online.

Next, the above-described media content service use contract step of step S20 will be described in more detail with reference to FIG. 5.

Referring to FIG. 5, the content providing server 10 receives a media content service request from an affiliated store client 20 connected through an information communication network (S21).

The content providing server 10 receiving the media content service request transmits a web page for inputting store information to the corresponding affiliated client 20 to receive the store information from the affiliated client 20 and stores it in a store attribute DB. Save (S22).

In addition, the content providing server 10 receives the sales information from the affiliated client 20 by transmitting a web page to input the sales information to the corresponding affiliated client 20 and stores it in the store property DB (S23).

The content providing server 10 receives the preferred media information from the affiliated client client 20 by transmitting a web page for inputting preferred media information to the corresponding affiliated client client 20 and stores it in the store property DB (S24). ).

In addition, the content providing server 10 receives the preferred advertisement information from the affiliated client client 20 by transmitting a web page for inputting the preferred advertisement information to the corresponding affiliated client client 20 and stores it in the store property DB (S25). ).

In addition, the content providing server 10 transmits a web page for entering advertisement exclusive partner information to the corresponding affiliate client 20 to receive advertisement exclusive partner information from the affiliate client 20 and stores it in a store property DB. (S26).

In addition, the content providing server 10 receives the store basic information, store owner information and payment information, etc. from the merchant client 20 and stores in the merchant DB, the media content online through the contract conclusion module 14 By proceeding with the service use agreement, the media content service use agreement process is performed (S27).

Here, in the media content service contract step, a contract for a media content service use cost (for example, a copyright fee, etc.) predetermined in the contract process may be processed online.

Next, the above-described content service providing step of step S40 will be described in more detail with reference to FIG. 6.

Referring to FIG. 6, the content providing server 10 recognizes an affiliated store client 30 connected through an information communication network (S41), performs a login, etc., and requests a content service use request from an authenticated affiliated store client 30. It is determined whether or not it is received (S42).

As a result of the determination in step S42, when a content service use request is received from the affiliated store client 30, the content providing server 10 stores store information, business information, and preferred media information received from the affiliated store client 20. By selectively extracting and arranging the media content held in the media content DB through the store, a customized album is configured (S43). Here, the content processing module 16 of the content providing server 10 may configure an optimized store-customized media content album by selecting and matching media content associated with attributes of each store.

Thereafter, the content providing server 10 transmits the list of the store-tailored media content albums configured to the affiliated store client 30 and determines whether a consent signal is received from the store client 30 for the store-tailored media content album. (S44).

As a result of the determination in step S44, when a consent signal for the list of the store-tailored media content album is received from the affiliate client 30, the content providing server 10 searches the store attribute DB for the store and stores the DB. It is determined whether there is an exclusive advertising partner for (S45).

As a result of the determination in step S45, if there is an exclusive advertising partner for the store, the content providing server 10 extracts the advertising content of the exclusive advertising partner for the store from the advertising content DB (S46).

On the contrary, as a result of the determination in step S45, when there is no exclusive advertising partner for the corresponding store, the content providing server 10 may refer to the store attribute DB and the advertisement attribute DB, and the information on the preferred advertisement in the store. Using the information on the store preferred by the advertiser, the store-tailored advertisement content optimized for the store is extracted from the advertisement content DB (S46).

The advertisement content to be inserted into the store-specific media content album may be selected by selecting and extracting advertisement content held in an advertisement content DB through preferred advertisement information received from the affiliate client 20 in the process of using the media content service contract. In addition, it may be selected by selecting and extracting the advertisement content held in the advertisement content DB through the advertisement target information, the advertisement preference region information, the advertisement preference time information received from the business client 30 in the advertisement content supply contract process. have.

Thereafter, the content providing server 10 arranges the extracted media content (store-customized media content album) and the advertisement content to process the store supply content, and transmits the processed store supply content to the affiliated store client 20 ( S48).

Here, the processing of the store supply content may be arranged independently according to the flow of the playback time of the media content and the advertisement content, and the convergence arrangement may be performed according to the playback medium. In addition, the transmission of the store supply content may be performed by a direct download method of the affiliated store client 20 or a real time stream playback method.

After the store provision of the store supply content, the content providing server 10 counts the supply details of the media content included in the store supply content (S49).

Here, the supply details of the media content may be calculated differently depending on whether the type of the supplied media content is a media file type that can be played back or a streaming file type that can be played only once.

In addition, the content providing server 10 counts the exposure history of the advertising content included in the store supply content (S50).

Here, the exposure history of the advertisement content may be calculated by the number of advertisement contents inserted in the store supply content or may be calculated by receiving information on the number of times of reproduction of the advertisement content from the affiliate client 20.

Thereafter, the content providing server 10 determines whether a request for termination of service has been received from the affiliated client client 30 (S51). When the termination of service is requested, the content providing server 10 stops the service (S52). Count information on the supply details and exposure details of the advertising content will be stored in the distribution and usage information DB as data for calculating the advertising fee.

On the other hand, as described above, it is also possible to configure the store-specific media content album in accordance with the store properties of each merchant in the content providing server 10 to provide to the merchant client 20, otherwise the content providing server 10 in advance It is also possible to configure the contextual media content album and provide it to the affiliate client 20, and then play the media content album according to the situation according to the content selection of the affiliate client 20 at the affiliate store.

The selection of the content is very important because proper content reproduction in the store can stimulate the purchase intention through the hearing or sight of the customer visiting the store. Therefore, the content providing server 10 configures various content albums according to the situation in advance in the situational album DB of the data storage device 18, extracts the optimized content album according to the situation, and provides them to the merchant client 20. will be.

To this end, the situational album DB includes a variety of contextual media content such as seasonal content album, daytime content album, timeline content album, age group content album, weather content album, genre content album, era content album, and anniversary content album. You can organize albums.

For example, a seasonal content album may be configured by including media content of different contents in each season of spring, summer, autumn, and winter.

In addition, a weekly content album may be configured by including media content of different contents for various days such as weekdays, Saturdays, and Sundays.

In addition, the content album for each time zone may be configured to include media content of different contents for various time zones such as morning, lunch, dinner, and night.

In addition, according to the customer base, it is possible to configure a content album for each age group by including media content of different contents for various age groups such as teenagers, 20s, 30s, 40s, 50s, 60s, and the like.

In addition, it is possible to configure a weather content album containing different media content for various weather conditions such as rainy day, sunny day, cloudy day, snowy day, and windy day.

In addition, it is possible to construct a content album for each period containing media content of different contents according to various eras, such as music of the 50's and 60's, 70's music, 80's music, and 90's music.

In addition, it is possible to form a content album for each anniversary containing media content of different contents for various holidays such as Christmas, Valentine's Day, holiday, entrance ceremony, graduation ceremony.

The situation-specific media content album is provided from the content providing server 10 to the merchant client 20, the merchant client 20 to select the final playback content through the selection and deletion of the content configured in the album and In this case, the content in the contextual media content album according to the selection of the client is finally delivered to the merchant client 20 to be played.

Of course, even in this case, as described above, exclusive or customized advertisement contents may be inserted into the media content album for each situation and provided to the affiliated store client 20.

As described above, an optimal embodiment has been disclosed in the drawings and specification. Although specific terms have been used herein, they are used only for the purpose of describing the present invention and are not used to limit the scope of the present invention as defined in the meaning or claims. Therefore, those skilled in the art will appreciate that various modifications and equivalent embodiments are possible without departing from the scope of the present invention. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

10: content providing server 11: the control unit
12: communication interface 13: web page providing module
14: Contract Signing Module 15: Payment Progress Module
16: content processing module 17: content providing module
18: data storage device 20: merchant client
30: business client

Claims

(a) a content providing server receiving and storing store property information or advertisement exclusive partner information from an affiliated store client connected through an information communication network to enter into a media content service use contract;
(b) the content providing server extracting at least one or more media contents using the store attribute information according to a content service use request of a merchant client to configure a store-specific media content album;
(c) the content providing server extracting the advertisement content using the store attribute information or the advertisement exclusive partner information, and inserting at least one advertisement content into the store customized media content album to process the store supply content; And
(d) the contents providing server transmitting the contents for store supply to the affiliated store client; Content distribution method for protecting the copyright of the media content comprising a.

The method of claim 1,
Before step (c),
Receiving, by the content providing server, at least one of advertisement property information and advertisement content file from a business client connected through an information communication network, and signing an advertisement content registration contract; Content distribution method for protecting the copyright of the media content further comprising.

The method of claim 2,
The advertisement attribute information received by the content providing server from the business client includes at least one of advertisement target information, advertisement preference region information, advertisement preference time information, and advertisement exclusive store information. Content distribution method for.

3. The method according to claim 1 or 2,
After the step (d)
Counting and storing the media content supply details and the exposure details of the advertisement contents according to the supply of the store supply contents to the merchant client through the step (d); More,
The exposure history of the advertising content is a content distribution method for protecting the copyright of the media content, characterized in that used to calculate the advertising fee with the advertiser.

The method of claim 1,
In step (a), the store property information received from the affiliate client by the content providing server includes at least one of store information, sales information, preferred media information, and preferred advertisement information. Content distribution method for

The method of claim 1,
The processing of the store supply content in the step (c) is processed by arranging the advertisement content in the store-specific media content album configured in the step (b),
A method of distributing contents for protecting copyright of media contents, wherein the media contents and the advertisement contents are arranged independently in accordance with the flow of the play time or fused according to the difference in the reproduction method.

(a) signing, by the content providing server, a media content service use contract from a merchant client connected through an information communication network;
(b) extracting, by the content providing server, a media content album for each situation according to a content service use request of a merchant client;
(c) the content providing server extracting the advertisement content using the store property information or the advertisement exclusive partner information, and processing the store supply content by inserting at least one advertisement content into the contextual media content album; And
(d) transmitting, by the content providing server, content for store supply to an affiliated store client; Content distribution method for protecting the copyright of the media content comprising a.

The content providing server is connected to the merchant client through the information communication network.
The content providing server,
A data storage device for storing media content and advertisement content;
Store at least one media content is extracted using store attribute information or advertisement exclusive partner information transmitted from the affiliated client client to construct a store-specific media content album, and at least one advertisement content is inserted into the store-specific media content album for supply of a store. A content processing module for processing content; And
A content providing module for transmitting the store supply content to a merchant client; Content distribution system for protecting the copyright of the media content comprising a.

The method of claim 8,
And the advertisement content of the data storage device is received together with advertisement attribute information from a business client connected through an information communication network.

The method of claim 9,
The advertisement attribute information received by the content providing server from the business client includes at least one of advertisement target information, advertisement preference region information, advertisement preference time information, and advertisement exclusive store information. Content distribution system for.

The method of claim 8,
The content providing server counts and stores the media content supply history and the exposure content of the advertisement content according to the supply of the store supply content to the merchant client, and the exposure content of the advertisement content is used to calculate the advertisement fee with the advertiser. A content distribution system for protecting copyright of media content.

The method of claim 8,
Store attribute information received by the content providing server from the merchant client includes at least one or more of the store information, sales information, preferred media information, preferred advertising information content distribution system for protecting the copyright of the media content.

The method of claim 8,
The processing of the store supply content of the content processing module is processed by arranging the advertisement content in the store-specific media content album, and when processing the store supply content, the media content and the advertisement content are independently arranged according to the flow of play time. Or a content distribution system for protecting copyright of media content, wherein the content is arranged in a fusion according to a difference in a reproduction method.