KR20110084740A - Product advertisement management system based on online shopping mall and methods therefore - Google Patents

Product advertisement management system based on online shopping mall and methods therefore Download PDF

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KR20110084740A
KR20110084740A KR1020100004457A KR20100004457A KR20110084740A KR 20110084740 A KR20110084740 A KR 20110084740A KR 1020100004457 A KR1020100004457 A KR 1020100004457A KR 20100004457 A KR20100004457 A KR 20100004457A KR 20110084740 A KR20110084740 A KR 20110084740A
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advertisement
keyword
product
shopping mall
online shopping
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박명섭
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박명섭
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
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    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/48Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W88/00Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/02Terminal devices

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Abstract

The present invention relates to a product advertisement management system and method based on an online shopping mall.
In more detail, the article advertisement management system and method according to the present invention, when an advertisement request is received from the product seller terminal to the advertisement service server, the article data analysis server received the article data of the advertisement target product in the online shopping mall Collect, store in a database and extract matching keywords from the database. The advertisement service server provides the product seller terminal with a result of determining an advertisement area that can be matched with an advertisement request based on the matching keyword, and performs payment processing by a payment request from the product seller terminal. The advertisement target product is displayed based on the set display order and the advertisement control information. The advertisement service server checks whether or not the advertisement target product in the online shopping mall is sold, and excludes the goods that have been discontinued from the display, and automatically changes only the products being sold to the advertisement area.
Therefore, according to the present invention, it provides convenience of work for product promotion of the product seller, maximizes the advertising effect of the product seller, and contributes to the balanced sales promotion of the target product.

Description

Product Advertisement Management System Based on Online Shopping Mall And Methods therefore}

The present invention relates to a product advertisement management system and method based on an online shopping mall. In more detail, when a seller of a product as an advertiser purchases an advertising area of an online shopping mall, the product seller automatically analyzes information of an advertisement target product registered in the online shopping mall and automatically matches the advertising area with the target product. The present invention relates to a product advertisement management system and method for managing whether or not a change of an article to be advertised according to a sales situation of an advertisement target item and managing a display order of the advertisement target item.

Recently, as the number of buyers who purchase products using the online shopping mall has surged due to the construction of an extensive internet network, the number of product sellers who sell products through the online shopping mall is also increasing rapidly. As part of a marketing activity for the general public, advertising services provided by an online shopping mall are generally used.

In this case, when a conventional product seller uses an advertisement service provided by an online shopping mall, the product seller searches for an advertisement area for using an advertisement service provided by the online shopping mall, and then the product seller displays the promotion in the corresponding advertising area. As the matching of the corresponding product to be performed is performed, the corresponding product matching the corresponding advertisement area is displayed to use the advertisement service in the online shopping mall.

Accordingly, a product seller who wants to use an advertisement service in an online shopping mall displays a corresponding advertisement area for each purchased advertising area as part of a marketing activity for selling a product in an online shopping mall and matches the corresponding product to be advertised. There is a problem in that it takes time and cost of the seller to perform the product.

In addition, according to the conventional method described above, when the corresponding product displayed in the corresponding advertising area is sold in the online shopping mall, the corresponding product is deleted from the corresponding advertising area or cannot be sold. There is also a problem in that the cost of the product seller is lost as unnecessary advertisement is performed on the sold product if the product is not matched with the sold product in the advertisement area.

Accordingly, the present invention discloses a product advertisement management system and method based on an online shopping mall which solves the problems according to the conventional method described above as follows.

An object of the present invention is to provide a result of analyzing the product to be advertised by the seller of goods when using the advertising service provided in the online shopping mall and matching with the advertising area of the online shopping mall, and to promote convenience in the advertisement-related tasks of the product seller as an advertising subject It's in the ship.

It is another object of the present invention to automatically change the target product displayed according to the sales situation of the target product, and to change the display order of the target product automatically or according to the intention of the product seller, It is intended to contribute to the promotion and sales promotion of the products to be advertised by providing effective advertising effects.

The article advertisement management system according to the present invention transmits an advertisement request and payment request information about an advertisement area matching the advertisement request to an advertisement service server, and receives payment confirmation information in response to the payment request information from the advertisement service server. A product seller terminal for receiving and transmitting advertisement control information to the advertisement service server; Based on the advertisement request, product data of an advertisement target product is collected from the online shopping mall at predetermined time intervals and stored in a database, and a matching keyword is extracted based on the database and the advertisement area provided by the online shopping mall. Article data analysis server to deliver to the server; After receiving the advertisement request from the merchandise seller terminal, and delivers it to the article data analysis server, based on the matching keyword received from the article data analysis server, the result of determining the advertisement area that can match the advertisement request to the product seller terminal. An advertisement that transmits and performs a payment based on receiving payment request information about an advertisement area matching the advertisement request, and displays an advertisement target product in a payment completed advertisement area based on a preset display order and the advertisement control information. Service server; And an information communication network for connecting the product seller terminal, the advertisement service server, the article data analysis server, the online shopping mall, the advertisement service server, and the online shopping mall by a predetermined communication protocol. .

The article data analysis server may include: an article data collection unit configured to collect article data of an advertisement target product at a predetermined time interval from the online shopping mall and store it in a database based on the advertisement request; A keyword extraction unit for extracting a keyword based on a database stored in the article data collection unit and searching for a similar keyword database based on the extracted keyword; And a keyword analyzing unit configured to re-extract a matching keyword based on the keyword and the similar keyword by comparing the keyword and category name in the advertisement area of the online shopping mall. It is preferable to include.

The advertisement service server transmits a result of determining an advertisement region matched with the advertisement request to the product seller terminal, receives payment request information for the advertisement region matching the advertisement request, and performs payment processing. A control unit for transmitting a product advertisement management unit to display the advertisement target product in the paid advertisement area; An advertisement region matching unit determining an advertisement region matching the advertisement request from among advertisement regions provided in the online shopping mall based on the matching keyword; And displaying, according to the control of the controller, the advertisement target product corresponding to the matching keyword in the preset advertisement area in the preset display order, and then the advertisement control information received from the product seller and the preset display order. A product advertisement management unit for changing a display of an advertisement target product based on the advertisement control information when the comparison result is different; It is preferable to include.

In addition, the advertisement service server accesses the online shopping mall and checks whether or not the online shopping mall is sold to the advertisement target product displayed in the paid advertisement area. Product advertisement changing unit for switching the display; It is preferable to further include.

It is preferable that the said product seller terminal is any one of a PC, a PDA, and a mobile telephone.

Preferably, the preset communication protocol is one of a TCP / IP protocol, a protocol conforming to IEEE 802.11, and a WAP protocol.

In addition, the article advertisement management method according to the present invention, the advertisement service server receives the advertisement request from the product seller terminal and delivers it to the article data analysis server, the article data analysis server based on the advertisement request online shopping mall Collecting article data of the product to be advertised at predetermined time intervals and storing the same in a database; Extracting, by the article data analysis server, a keyword from the database and a similar keyword from the keyword, and then re-extracting a matching keyword for matching an advertisement region and an article to be advertised from the extracted keyword and the similar keyword; Generating, by the advertisement service server, a result of determining an advertisement area matched with the advertisement request based on the matching keyword, and transmitting the result to the product seller terminal; And 결제 transmits the payment confirmation information after processing the payment as the advertisement service server receives the payment request information for the advertisement area matching the advertisement request from the product seller terminal, and sends the payment confirmation information to the advertisement area that has been paid in the online shopping mall. Displaying an advertisement target item corresponding to the matching keyword; It includes.

Step (b-1), wherein the article data analysis server extracts a general noun or proper noun as a keyword from the article data of the advertisement target stored in the database through morpheme analysis; (b-2) extracting a similar keyword by searching the similar search term database stored therein based on the keyword extracted in the step (b-1); And (b-3) the article data analysis server re-extracting the keyword and the similar keyword as matching keywords by comparing the keyword and the similar keyword with keywords and category names in the advertisement area of the online shopping mall. It is preferable to include.

In step ⒞, the advertisement service server determines an advertisement area that is matched with the advertisement request, and includes an advertisement area including a keyword included in the matching keyword, a keyword included in the matching keyword, and a similar keyword. An advertisement area including at least one of an advertisement area including an area and an advertisement area including a keyword included in the matching keyword and an advertisement area including a keyword included in the matching keyword and a similar keyword. It is preferable to generate as a result of judging.

In step (d-1), when the advertisement service server receives the payment request information for the advertisement area matching the advertisement request from the product seller terminal, the payment is processed and the payment confirmation information is determined as the settlement processing result. Transmitting; (d-2) displaying, by the advertisement service server, the advertisement target product according to a preset display order for the settlement area; And (d-3) when the advertisement service server receives the advertisement control information from the merchandise seller terminal and compares it with the preset display order, and displays the changed display order of the advertisement target product by the advertisement control information. Making; It is preferable to include.

In addition, the step 는, after the step (d-3), (d-4) the advertising service server to access the online shopping mall to confirm whether or not to sell the target product; And (d-5) in the case of the product checked in step (d-4), if there is a product suspended in the online shopping mall, the advertisement service server displays an indication of the product suspended in the advertisement target product. Stopping and changing and displaying the product on sale; It is preferable to further include.

According to the present invention, by using the advertising service provided by the online shopping mall, by analyzing the goods to be advertised by the seller of goods to provide the results matched with the advertising area of the online shopping mall, to ensure the convenience of work for the product promotion of the product seller It is effective.

In addition, according to the present invention, the advertisement effect of the merchandise seller by automatically changing the advertisement subject goods displayed according to the sales situation of the advertisement subject goods displayed in the advertisement area used by the merchandise seller, and managing the display order of the advertisement subject goods In addition to maximizing the cost, it also contributes to the balanced sales promotion and promotion of the entire product.

1 is an overall configuration diagram of a product advertisement management system based on an online shopping mall according to a preferred embodiment of the present invention.
2 is a flowchart illustrating a method of managing an article advertisement based on an online shopping mall according to an exemplary embodiment of the present invention.

Before describing the details for carrying out the present invention, it should be noted that configurations that are not directly related to the technical gist of the present invention are omitted within the scope of not distracting the technical gist of the present invention. In addition, the terms or words used in the present specification and claims are intended to comply with the technical spirit of the present invention based on the principle that the inventor can define the concept of appropriate terms in order to best explain the invention. It should be interpreted as a concept.

Prior to the description, the advertisement area according to the present invention described below is a predetermined area or a virtual cyber in a virtual web page that a product seller who registers and sells a product in an online shopping mall in an online shopping mall can use for an advertisement. Defined as meaning a predetermined area in the space.

In addition, the advertisement area may be based on a keyword representing a feature of a product in an online shopping mall, and the product category based on a keyword advertising area for advertising an advertisement target product associated with the keyword and a predetermined product category in an online shopping mall. This is defined as a concept including a category advertisement area capable of advertising an advertisement target product related to.

Hereinafter, the article advertisement management system based on the online shopping mall according to the present invention will be described in detail with reference to the accompanying drawings. 1 is an overall configuration diagram of a product advertisement management system based on the online shopping mall 700 according to a preferred embodiment of the present invention.

The product advertisement management system based on the online shopping mall according to the present invention includes a product seller terminal 100, a product data analysis server 300, an advertisement service server 500, an online shopping mall 700, and an information communication network 900. .

The product seller terminal 100 transmits an advertisement request and payment request information about an advertisement area matching the advertisement request to an advertisement service server 500, and responds to the payment request information from the advertisement service server 500. After receiving the payment confirmation information to perform the function to send the advertisement control information to the advertising service server 500.

In this case, the product seller terminal 100 is preferably any one of a PC, a PDA, and a mobile phone, and also has an Internet browser capable of displaying a web page in the form of Hyper Text Markup Language (HTML) or WML ( It is desirable to have software that can display web pages in other forms, such as Wireless Markup Language.

In this case, the advertisement request transmitted from the merchandise seller terminal 100 to the advertisement service server 500 may preferably include an internet shopping mall seller ID of the merchandise seller, and thus, the item data analysis server 300. In collecting the goods data of the article to be advertised, it is possible to collect the goods data about the goods registered with the ID of the seller of the Internet shopping mall of the product seller who sent the advertisement request.

In this case, the payment request information regarding the advertisement area matching the advertisement request is selected by the product seller for the advertisement based on a result of determining the advertisement area matching the advertisement request received from the advertisement service server 500 to be described later. Preferably, the advertisement region includes information on an advertisement area, a period of use of the selected advertisement area, and a list of advertisement target items selected by the product seller to be displayed on the selected advertisement area.

In this case, the advertisement control information preferably includes information regarding the display order of the advertisement target article displayed in the advertisement area where the product seller has completed the payment.

The article data analysis server 300 collects the article data of the advertisement target product from the online shopping mall 700 at predetermined time intervals based on the advertisement request and stores it in a database, and stores the database and the online shopping mall 700. Extracts the matching keyword based on the advertisement area provided by the " In addition, the article data analysis server 300, the article data collection unit 310, the keyword extraction unit 330 and the keyword analysis unit 350 preferably.

First, the article data collection unit 310 will be described in more detail. Based on the advertisement request, a function of collecting article data of an advertisement target product at predetermined time intervals from the online shopping mall 700 and storing the article data in a database is stored. Do this.

In this case, as described above, the article data collection unit 310 relates to a product registered as a seller ID in the internet shopping mall 700 based on the internet shopping mall seller ID of the product chain seller included in the advertisement request. It is preferable to collect the article data as article data of the advertisement target product at predetermined time intervals, and store and update the collected article data of the advertisement target product in a database.

In this case, the product data of the product to be advertised may include the name or trade name of the seller that performed the advertisement request, the title of the product registered for sale in the Internet shopping mall, the details of the product, the image of the product, the selling price of the product, and the product. It is preferable to include at least one of the sales quantity of the product, the current sales quantity of the product, the current inventory quantity of the product, the product delivery method, whether or not the delivery cost paid when the product is delivered, sales region, product information modification time, return exchange information.

Next, the keyword extraction unit 330 will be described in more detail. The keyword is extracted based on the database stored in the article data collection unit 310, and the similar keyword database is searched based on the extracted keyword. Perform a function to extract keywords.

In this case, the keyword extracting unit 330 searches for a general noun or a proper noun through a morpheme analysis on the database stored in the article data collection unit 310 and extracts the keyword as a keyword.

For example, if the registered title of the product stored in the database is 'Really Jeans Levis can be shipped big size bullet delivery', the keyword extraction unit 330 is a common noun or proper noun through morphological analysis 'Jeans, Levis, big size, deliverable, kanji, bullet, bullet delivery, delivery' is extracted as a keyword.

In this case, the keyword extracting unit 330 searches a similar search term database based on the extracted keyword and extracts a similar keyword which is a keyword synonymous or synonymous with the keyword.

For example, when the extracted keyword is "jeans, Levi's, big size, deliverable, kanji, bullet, bullet delivery, delivery", the keyword extraction unit 330, by searching the similar search term database synonymous with the keyword Or, 'jean, levis, bullet, delivery' corresponding to the synonym is extracted as a similar keyword.

Finally, when the keyword analysis unit 350 is described in more detail, a function of re-extracting a matching keyword is compared with a keyword and a category name in the advertisement area of the online shopping mall 700 based on the keyword and the similar keyword. Do this.

For example, if the extracted keyword is "jeans, Levi's, big size, deliverable, kanji, bullet, bullet delivery, delivery" and the variation keyword is "jean, levis, bullet, delivery", In the case of extraction, the keyword analyzing unit 350 extracts the extracted keyword and the similar keyword as a result of comparing the keyword and category name included in the advertisement area of the online shopping mall 700.

Accordingly, the keyword analysis unit 350 includes' Jeans, Levis, Jean, Levis' as a keyword included in the advertisement area of the Internet shopping mall 700, and as a category name, 'big size / senior clothing, men's jacket. / Jumper / outer / fur / leather jacket / coat ',' Jeans, Levis, Big Size, Jean, Levis' among the extracted keywords and similar keywords are extracted as matching keywords.

The advertisement service server 500 receives the advertisement request from the merchandise seller terminal 100 and transmits the advertisement request to the article data analysis server 300 based on the matching keyword received from the article data analysis server 300. Transmitting the result of determining the advertisement area that can be matched with the advertisement request to the product seller terminal 100, and performing payment based on receiving payment request information about the advertisement area that matches the advertisement request, the preset display order And displaying a product to be advertised in the paid advertisement area based on the advertisement control information.

In addition, the advertisement service server 500 preferably includes a control unit 510, an advertisement area matching unit 530, and a product advertisement management unit 550, and further includes a product advertisement changing unit 570. desirable.

First, the controller 510 will be described in more detail. After the result of determining the advertisement area matched with the advertisement request to the product seller terminal 100, the payment request for the advertisement area matching the advertisement request is transmitted. Receives information to perform payment processing, transmit payment confirmation information, and control the product advertisement management unit 550 to perform the function of displaying the product to be advertised in the payment complete advertising area.

In this case, the payment request information for the advertisement area matching the advertisement request is as described above. Therefore, the control unit 510 processes the payment for the advertisement area selected by the product seller according to the payment request information for the advertisement area matching the advertisement request, and when the payment is completed, the payment confirmation information is sent to the product seller terminal 100. Send.

Next, the advertisement area matching unit 530 will be described in more detail. According to the control of the controller 510, the advertisement area matching unit 530 is based on the matching keyword to the advertisement request provided by the online shopping mall 700. A function of determining a matchable advertisement area is performed.

In this case, the advertisement region matching unit 530 includes an advertisement region including a keyword included in the matching keyword, an advertisement region including a keyword included in the matching keyword and similar keywords, and a keyword included in the matching keyword. It is preferable to determine an advertisement area that can be matched with the advertisement request, including any one or more of an advertisement area including an advertisement area and an advertisement area including a keyword included in the matching keyword and an advertisement keyword.

Next, the product advertisement management unit 550 will be described in more detail. According to the control of the controller 510, the advertisement target product corresponding to the matching keyword in the settled advertisement area is displayed in the preset display order. After the display, the advertisement control information received from the product seller is compared with the preset display order, and if it is different, the display of the advertisement target product is changed based on the advertisement control information.

At this time, the preset display order, based on the sales quantity of the product to be advertised, display the target product in the order of the smallest sales volume and the order of the largest sales volume, or register based on the registration time of the online shopping mall 700 of the target product. If the online shopping mall 700 is a bid-type shopping site, it is preferable to display the advertising target product in the order in which the successful bid time of the advertisement target product specified by the product seller is close.

In this case, the product advertisement management unit 550 compares the advertisement control information as described above with the preset display order, and when the display order of the advertisement target product is different, the advertisement target product is based on the advertisement control information. It is desirable to change the display order.

Finally, the product advertisement changing unit 570 will be described in more detail, and it is determined whether the online shopping mall 700 of the advertisement target product displayed in the paid advertisement area is sold. The shopping mall 700 performs a function of changing a display to an advertisement target item for sale.

In this case, the product advertisement changing unit 570 confirms whether the advertisement target product is sold or not from the database collected and stored at a predetermined time interval from the online shopping mall by the article data analysis server 300 described above. It is preferable to check whether or not to sell the advertisement target product displayed in the paid advertisement area by accessing the internet shopping mall.

The online shopping mall 700 may be a product sales brokerage site (eg, Interpark (www.interpark.com), 11th Street (www.11st.co.kr) that brokers product sellers and product buyers based on the Internet). Web including a bidding shopping site (e.g., auction (www.auction.co.kr), eBay (www.ebay.com)) that the buyer of the product wins by offering a bid price for the product registered by the seller. It is defined as the concept of a shopping mall that carries out commerce based on site.

The information communication network 900, the product seller terminal 100, the advertising service server 500, the article data analysis server 300 and the online shopping mall 700 and the advertising service server 500 and the online The shopping mall 700 performs a function of accessing a predetermined communication protocol.

In this case, the preset communication protocol is preferably any one of a TCP / IP protocol, a protocol conforming to IEEE 802.11, and a WAP protocol.

Hereinafter, a detailed description will be made based on the accompanying drawings for the method of managing a product advertisement based on the online shopping mall according to the present invention. 2 is a flowchart illustrating a method of managing an article advertisement based on an online shopping mall according to an exemplary embodiment of the present invention.

Prior to the description, the advertisement service server 500 and the article data analysis server 300 and the Internet shopping mall, which will be described later, the advertisement service server 500 and the product seller terminal 100 by the above-described information communication network 900 Assume that it is connected.

First, the advertisement service server 500 receives the advertisement request from the merchandise seller terminal 100 and delivers the advertisement request to the article data analysis server 300, and the article data analysis server 300 accesses an internet shopping mall based on the advertisement request. Collect the article data of the target article and store it to the database (S100).

Next, the article data analysis server 300 extracts a general noun or proper noun included in the database as a keyword from the database through morpheme analysis. In addition, the article data analysis server 300 searches for a similar search term database held based on the extracted keyword, and extracts a similar keyword that is a similar keyword having a synonym or synonym relationship with the extracted keyword (S300). .

Next, the article data analysis server 300 re-extracts the matching keyword based on the keyword and the similar keyword (S310). At this time, the process of re-extracting the matching keyword is as described above in the article advertisement management system according to the present invention.

Next, the advertisement service server 500 generates a result of determining an advertisement area matched with the advertisement request based on the matching keyword, and transmits the result to the product seller terminal 100 (S500). In this case, the process of generating a result of determining the advertisement area that is matched with the advertisement request is as described above in the article advertisement management system according to the present invention.

Next, the advertisement service server 500 processes the payment as the advertisement service server 500 receives the payment request information for the advertisement area matching the advertisement request from the product seller terminal 100. The payment processing for the advertisement area is performed by transmitting the payment confirmation information (S700). At this time, the payment request information for the advertisement area matching the advertisement request is the same as described above in the article advertisement management system according to the present invention.

Next, the advertisement service server 500 displays an advertisement target item corresponding to the matching keyword in the payment area in the online shopping mall 700, and the advertisement is performed according to a preset display order for the payment area. The target product is displayed (S710). At this time, the preset display order is as described above in the article advertisement management system according to the present invention.

Next, the advertisement service server 500 receives the advertisement control information from the merchandise seller terminal 100 (S730). In this case, the advertisement control information is as described above in the article advertisement management system according to the present invention.

Next, the advertisement service server 500 compares the advertisement control information with the preset display order and determines whether the advertisement service server 500 is different (S750).

In this case, when the advertisement service server 500 compares the advertisement control information with the preset display order, the advertisement service server 500 changes to display an advertisement target product based on the advertisement control information. (S751).

In addition, when the advertisement service server 500 compares the advertisement control information with the preset display order, the advertisement service server 500 displays the advertisement target product by maintaining the preset display order ( S753).

Finally, the advertisement service server 500 checks whether the advertisement target product is being sold in the internet shopping mall 700 (S770).

In this case, when the advertisement target product is being sold in the internet shopping mall 700, the advertisement service server 500 maintains and displays the display order of the advertisement target product as it is (S771).

In this case, when the advertisement target product is suspended in the internet shopping mall 700, the advertisement service server 500 stops displaying the suspended product among the advertisement target products, and changes only the advertisement target product being sold. It is displayed (S773).

As described above, the present invention has been described and illustrated with reference to a preferred embodiment for illustrating the spirit of the present invention, but the present invention is not limited to the above-described configuration and operation as shown. In addition, those skilled in the art will appreciate that many changes and modifications can be made without departing from the scope of the technical idea of the present invention. Therefore, inventions which belong to all the appropriate changes and modifications and the equivalents of this invention should also be regarded as belonging to this invention.

100: product seller terminal
300: product data analysis server
310: article data collection unit 330: keyword extraction unit
350: keyword analysis unit
500: Ad Service Server
510: control unit 530: advertising area matching unit
550: Product advertising management unit 570: Product advertising change unit
700: online store
900: information and communication network

Claims (12)

In the article advertisement management system based on the online shopping mall,
The advertisement request server 500 transmits the advertisement request and payment request information about the advertisement area matching the advertisement request, and receives the payment confirmation information in response to the payment request information from the advertisement service server 500. A product seller terminal 100 for transmitting advertisement control information to the advertisement service server 500;
Based on the advertisement request, the product data of the advertisement target product is collected from the online shopping mall 700 at predetermined time intervals and stored in a database, and the matching is performed based on the database and the advertisement area provided by the online shopping mall 700. An article data analysis server 300 which extracts the keyword and delivers it to the advertisement service server 500;
After receiving the advertisement request from the merchandise seller terminal 100 and delivers to the article data analysis server 300, the advertisement area that can match the advertisement request based on the matching keyword received from the article data analysis server 300 Is transmitted to the merchandise seller terminal 100 and performs payment based on receiving payment request information about an advertisement area matching the advertisement request, and based on a preset display order and the advertisement control information. An advertisement service server 500 for displaying an advertisement target product in a settlement advertisement area; And
Preset communication between the product seller terminal 100, the advertisement service server 500, the article data analysis server 300, the online shopping mall 700, the advertisement service server 500, and the online shopping mall 700. An information communication network 900 connected by a protocol; Article advertisement management system based on the online shopping mall comprising a.
The method of claim 1,
The article data analysis server 300,
An article data collection unit 310 for collecting article data of an advertisement target product at a predetermined time interval from the online shopping mall 700 and storing it in a database based on the advertisement request;
A keyword extraction unit 330 for extracting a keyword based on a database stored in the article data collection unit 310 and searching for a similar keyword database based on the extracted keyword to extract a similar keyword; And
A keyword analyzing unit 350 re-extracting a matching keyword based on the keyword and the similar keyword and comparing the keyword and category name in the advertisement area of the online shopping mall 700; Article advertisement management system based on the online shopping mall comprising a.
The method of claim 1,
The advertising service server 500,
After transmitting the result of determining the advertisement area that can be matched to the advertisement request to the product seller terminal 100 receives the payment request information for the advertisement area matching the advertisement request to perform payment processing and transmit payment confirmation information. A control unit 510 for controlling the product advertisement managing unit 550 to display a product to be advertised in the paid advertisement area;
An advertisement region matching unit 530 that determines an advertisement region that can be matched to the advertisement request from among advertisement regions provided by the online shopping mall 700 based on the matching keyword, under the control of the controller 510; And
Under the control of the controller 510, the advertisement target product corresponding to the matching keyword is displayed in the set payment area in the preset display order, and then the advertisement control information received from the product seller and the preset A product advertisement management unit 550 for changing the display of the advertisement target product based on the advertisement control information when the display order is compared; Article advertisement management system based on the online shopping mall comprising a.
The method of claim 3, wherein
The advertising service server 500,
The product advertisement changing unit that checks whether the online shopping mall 700 is sold in the advertisement target product displayed in the paid advertisement area, and changes the display to the advertisement target product being sold in the online shopping mall 700 when the sale is stopped. 570; Article advertisement management system based on the online shopping mall further comprising.
The method according to any one of claims 1 to 4,
The merchandise seller terminal (100) is a product advertisement management system based on an online shopping mall, characterized in that any one of a PC, PDA and mobile phone.
The method according to any one of claims 1 to 4,
The preset communication protocol is any one of a TCP / IP protocol, a protocol conforming to IEEE 802.11, and a WAP protocol.
In the article advertisement management method based on the online shopping mall,
⒜ After the advertisement service server 500 receives the advertisement request from the product seller terminal 100 and delivers it to the article data analysis server 300, the article data analysis server 300 is an online shopping mall based on the advertisement request. Collecting product data of the advertisement target product from the 700 at predetermined time intervals and storing the product data in a database;
Extracting, by the article data analysis server (300), a keyword from the database and a similar keyword from the keyword, and then re-extracting a matching keyword for matching an advertisement region and an article to be advertised from the extracted keyword and the similar keyword;
Generating, by the advertisement service server 500, a result of determining an advertisement area matched with the advertisement request based on the matching keyword, and transmitting the result to the product seller terminal 100; And
광고 the advertisement service server 500 processes payment according to the payment request information for the advertisement area matching the advertisement request from the product seller terminal 100 and transmits the payment confirmation information, and transmits the payment confirmation information. Displaying an advertisement target item corresponding to the matching keyword in the payment completed advertisement area at 700; Article advertisement management method based on the online shopping mall comprising a.
The method of claim 7, wherein
The step ,,
(b-1) the article data analysis server 300 extracting a general noun or proper noun as a keyword from the article data of the advertisement target product stored in the database through morpheme analysis;
(b-2) the article data analysis server 300 searching for a similar keyword database stored therein based on the keywords extracted in the step (b-1) to extract similar keywords; And
(b-3) The article data analysis server 300 compares the keyword and the similar keyword with the keyword and category name in the advertisement area of the online shopping mall 700 to reconstitute the keyword and the similar keyword as matching keywords. Extracting; Article advertisement management method based on the online shopping mall comprising a.
The method of claim 7, wherein
The step ,,
The advertisement service server 500 may determine an advertisement area that is matched with the advertisement request, the advertisement area including a keyword included in the matching keyword, an advertisement area including a keyword included in the matching keyword and a similar keyword; Determining an advertisement area that can be matched with the advertisement request, including any one or more of an advertisement area including a keyword included in the matching keyword and an advertisement area including a keyword included in the matching keyword and an advertisement area including a similar keyword. A product advertisement management method based on an online shopping mall, which is generated as a result.
The method of claim 7, wherein
The step ,,
(d-1) If the advertisement service server 500 receives the payment request information for the advertisement area matching the advertisement request from the merchandise seller terminal 100, the advertisement service server 500 processes the payment, and the payment confirmation information as a result of the payment processing. Transmitting;
(d-2) displaying, by the advertisement service server 500, the advertisement target product in a preset display order for the payment-completed area; And
(d-3) When the advertisement service server 500 receives the advertisement control information from the merchandise seller terminal 100 and compares it with the preset display order, displaying the advertisement target product by the advertisement control information. Changing the order of displaying; Article advertisement management method based on the online shopping mall comprising a.
The method of claim 10,
After the step (d-3),
(d-4) checking whether the advertisement service server 500 accesses the online shopping mall 700 and sells an advertisement target product; And
(d-5) As a result of checking in the step (d-4), if there is a product which is suspended in the online shopping mall 700 among the advertisement target items, the advertisement service server 500 stops selling among the advertisement target items. Stopping displaying the displayed goods and changing the displayed goods to be sold; Article advertisement management method based on the online shopping mall further comprising.
12. The method according to any one of claims 7 to 11,
The merchandise seller terminal (100) is a product advertisement management method based on an online shopping mall, characterized in that any one of a PC, PDA and mobile phone.
KR1020100004457A 2010-01-18 2010-01-18 Product advertisement management system based on online shopping mall and methods therefore KR20110084740A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101464732B1 (en) * 2014-03-28 2014-11-28 주식회사 코난테크놀로지 System for generating product advertisements using internet address and method thereof
KR20230109258A (en) * 2022-01-13 2023-07-20 주식회사 좋은친구 아띠 Point management system and method for local area

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101464732B1 (en) * 2014-03-28 2014-11-28 주식회사 코난테크놀로지 System for generating product advertisements using internet address and method thereof
KR20230109258A (en) * 2022-01-13 2023-07-20 주식회사 좋은친구 아띠 Point management system and method for local area

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