KR20100032525A - Apparatus for providing contents among advertising apparatus connected to network - Google Patents
Apparatus for providing contents among advertising apparatus connected to network Download PDFInfo
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- KR20100032525A KR20100032525A KR1020080091449A KR20080091449A KR20100032525A KR 20100032525 A KR20100032525 A KR 20100032525A KR 1020080091449 A KR1020080091449 A KR 1020080091449A KR 20080091449 A KR20080091449 A KR 20080091449A KR 20100032525 A KR20100032525 A KR 20100032525A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W40/00—Communication routing or communication path finding
- H04W40/02—Communication route or path selection, e.g. power-based or shortest path routing
- H04W40/22—Communication route or path selection, e.g. power-based or shortest path routing using selective relaying for reaching a BTS [Base Transceiver Station] or an access point
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Abstract
Description
The present invention relates to an advertisement intermediary device, and more particularly, is connected to a plurality of advertisement devices installed in a remote place through a network, and provides advertisement content serviced by each advertisement device to different advertisement devices, and also each advertisement device. It relates to an advertisement mediation device for converting the advertising content in accordance with the file format of.
In general, advertising is widely used as an information activity by companies, individuals, and organizations to promote or educate products, services, ideas, beliefs, policies, and the like.
Not long ago, the advertising media that performed advertisements were mainly broadcasted devices such as TV and radio, and printed materials such as newspapers, magazines and daily newspapers. However, in recent years, as the Internet network has been established worldwide, and various information providing servers using Internet technologies have emerged, such information providing servers have been spotlighted as new advertising media.
On the other hand, in department stores, gas stations, banks, schools, subways, etc., a local advertising device displaying advertisements produced from the company or the outside is used through a display device installed indoors or outdoors. Such a local advertising device has an advantage of high advertisement efficiency and low advertising cost by continuously performing advertisements for customers who regularly visit specific places.
However, these local advertising devices are not yet connected to each other through a network, and in most cases, the file format of the advertising content is different. Therefore, when a customer wants to advertise using local advertising devices, there is an inconvenience of applying service to each local advertising device operator. In order to solve this inconvenience, it is necessary to connect the local advertising device to the network, in this case, the local advertising device operator has a problem in that separate network equipment for the compatibility between the devices must be built.
SUMMARY OF THE INVENTION An object of the present invention is to provide an advertisement intermediary device which is connected to a plurality of advertisement devices installed in a remote place through a network, and exchanges advertisement content serviced by each advertisement device to different advertisement devices.
It is an additional object of the present invention to provide an advertisement intermediary device that converts advertisement content in accordance with the file format of each advertisement device.
In order to achieve the above object, the advertisement intermediary device according to an aspect of the present invention, is connected via a network with a plurality of advertising devices installed in a remote location, characterized in that to mediate the advertising content between the plurality of advertising devices. Advertising mediation apparatus according to an embodiment of the present invention, an operation unit for receiving a user operation command and data, a storage unit for storing the identification information of the advertising device, a communication unit for transmitting and receiving data with the advertising device, advertising device identification information through the communication unit When the advertisement content is input from the stored advertising device, the advertisement content processing unit for storing the advertisement content in the storage unit, the advertisement information receiving the advertisement content stored in the storage unit and the advertisement device identification information to receive the advertisement content from the operation unit to generate the advertisement information And an advertisement information output unit configured to output advertisement information generated by the advertisement information generation unit to the advertisement device through the communication unit.
In a preferred embodiment, the advertisement device identification information stored in the storage unit of the advertisement intermediary device of the present invention includes the advertisement device IP address information and the advertisement region information.
The advertisement mediation apparatus according to another embodiment of the present invention further includes an advertisement schedule information processing unit which receives advertisement schedule information for outputting advertisement information generated in the advertisement information generation unit from the operation unit to the advertisement device and stores the advertisement schedule information for storage. . According to such an embodiment, the advertisement intermediary device of the present invention is characterized by outputting the advertisement information to the advertisement device through the communication unit according to the advertisement organization information stored in the storage unit.
The advertisement mediation apparatus according to another embodiment of the present invention further includes an advertisement content conversion unit that converts the file format of the advertisement content according to the content file format information included in the identification information of the advertisement device that will receive the advertisement content. Characterized in that.
The advertisement mediation apparatus according to the present invention is connected to a plurality of advertisement apparatuses installed in remote locations through a network, and is implemented to provide advertisement contents serviced by each advertisement apparatus to different advertisement apparatuses, so that customers can individually advertise to each advertisement apparatus operator. There is a useful effect that eliminates the inconvenience of applying for services.
In addition, the advertisement mediation apparatus according to the present invention is implemented to convert the advertising content in accordance with the content file format of the advertising device to receive the advertising information, thereby preventing the production of double advertising content has a useful effect of reducing the cost have.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the present embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.
1 is an overall configuration diagram of an advertisement mediation system according to an embodiment of the present invention. As shown, the advertisement mediation system according to the present embodiment may be largely implemented by including the advertiser terminal device 110, the advertisement device 120, the advertisement intermediary device 130, and the advertisement exhibition web server 140.
The advertiser terminal 110 is a terminal device operated by an advertiser, and is responsible for a function of storing advertisement content produced by an advertiser directly or externally or providing the same through a network. In the present specification, the advertisement content includes a video, an image, a text, a message, audio, and voice information.
The advertising device 120 is a local advertising device that displays advertisements through display devices installed indoors or outdoors in places such as department stores, gas stations, banks, schools, and subways. Preferably, the advertisement device 120 is connected to the advertisement mediation device 130 via a network including a wired, wireless Internet network, and a mobile communication network, and transmits and receives advertising content with the advertisement mediation device 130 connected through a network.
The advertisement intermediary device 130 receives and stores information about advertisement content, advertisement device identification information, advertisement time, etc. from the advertisement intermediary device operator or the advertiser terminal device 110. According to an additional embodiment of the present invention, the advertisement mediation device 130 of the present invention converts and provides the advertisement content in accordance with the file format of the advertisement device 120 to receive. In addition, the advertisement intermediary device 130 of the present invention generates and stores advertisement schedule information according to the input of the advertisement mediation apparatus operator, and then provides the advertisement information to the advertisement device 120 according to the generated advertisement schedule information.
The advertisement display web server 140 receives and stores advertisement information provided from the advertisement mediation apparatus 130 to the advertisement apparatus 120, and displays the advertisement of the advertiser terminal device 110 or the advertisement mediation apparatus 130. According to the request, it is implemented to output the screen configuration information so that a plurality of stored advertisement information can be intuitively viewed on the screen. The advertisement display web server 140 may provide various graphic user interfaces and provide various information according to a user manipulation command input through the provided interface.
2 is a block diagram of an advertisement mediation apparatus according to an embodiment of the present invention. As shown, the advertisement intermediary device 200 according to the present embodiment is largely configured to include the control unit 250 and its subcircuits. In one embodiment, the accessory circuits include a communication unit 240 for connecting to a network to transmit and receive data, a storage unit 230 for storing data and programs, a display unit 220, and an operation unit 210.
The operation unit 210 is implemented as a means for inputting a user's operation command and data, in one embodiment, a keypad consisting of numeric keys and function keys, touch panel, handwriting input means, voice recognition means, etc. Can be implemented. The display unit 220 may be implemented as a liquid crystal display or an LED display.
The storage unit 230 may be implemented as a storage device such as a hard disk, a floppy disk, a CD ROM, a flash memory, an external memory card, for example, a smart media card, a memory stick, or the like. In one embodiment, the storage unit 230 may store the advertisement device identification information 231, the advertisement content 233, and the advertisement information 235.
The communication unit 240 is connected to the Internet network through a wired or wireless network to transmit and receive data signals for connecting to the Internet web server, and may be implemented as a modem or a network adapter.
The controller 250 controls the entire system. Each of the
The advertisement device registration unit 251 registers the advertisement device identification information for the advertisement mediation service of the present invention in the storage unit 230. In one example, the advertising device registration unit 251 registers the advertising device identification information input from the advertising device from the operation unit 210 or through the communication unit 240 to the storage unit 230. Here, the advertisement device identification information used in the present invention includes advertisement device IP address information and advertisement region information. That is, the advertisement intermediary device of the present invention is connected to the Internet and can transmit and receive advertisement content with local advertisement devices located around the world. In addition, the advertisement intermediation apparatus of the present invention may provide a basis for determining in which region the advertisement of the customer is served based on the advertisement apparatus IP address information and the advertisement region information.
In a further embodiment, the advertisement mediation apparatus of the present invention may further include advertisement product information in the advertisement device identification information. Here, the advertisement product information includes information about which advertisements belong to information communication, beverages, fashion clothes, beauty, and eating out, and who are the advertisers of the advertisement products.
The advertisement content processor 253 stores the advertisement content in the storage 230. For example, when the advertisement content is input from the advertisement device through the communication unit 240, the advertisement content processor 253 determines whether the corresponding advertisement device is the advertisement device in which the advertisement device identification information is stored in the storage 230. If it is determined that the advertisement content is input from the advertisement device in which the advertisement device identification information is stored, the advertisement content processing unit 253 stores the input advertisement content in the storage unit 230.
The advertisement information generation unit 255 receives advertisement content stored in the storage unit 230 and advertisement device identification information to receive the advertisement content from the operation unit 210 and generates advertisement information. The advertisement information generated by the advertisement information generator 255 may be stored in the storage 230.
The advertisement
3 is a block diagram of an advertisement mediation apparatus according to another embodiment of the present invention. As illustrated, the advertisement mediation apparatus 200 according to the present embodiment includes a control unit 250, a communication unit 240, a storage unit 230 in which data and programs are stored, a display unit 220, and an operation unit 210. ). In FIG. 3, the same components as those of FIG. 2 have been described above with reference to FIG. 2, and thus descriptions of the same components as those of FIG. 2 will be omitted.
As shown, according to an additional embodiment of the present invention, the advertisement information generation unit 255 converts the file format of the advertisement content according to the content file format information included in the identification information of the advertisement device to receive the advertisement content. The apparatus further includes an advertisement content converter 2551. Here, the content file format information includes a compression scheme such as file size, resolution, MPEG2, H.264, etc. of content.
In one embodiment, if the advertising content brokerage agreement between the advertising brokerage service operator and the advertiser is agreed, the advertisement mediation device of the present invention is the advertiser authentication number for verifying whether the advertising content is the advertising content of the advertiser agreed to the advertising brokerage service agreement It may be implemented to provide to the advertiser terminal.
According to this embodiment, the storage unit 230 further includes an advertiser certification number 237 that has been agreed to the advertisement brokerage service contract. In addition, the advertisement
4 is a block diagram of an advertisement mediation apparatus according to another embodiment of the present invention. As illustrated, the advertisement mediation apparatus 200 according to the present embodiment includes a control unit 250, a communication unit 240, a storage unit 230 in which data and programs are stored, a display unit 220, and an operation unit 210. ). In FIG. 4, the same components as those of FIG. 2 are described above with reference to FIG. 2, and thus descriptions of the same components as those of FIG. 2 will be omitted.
As illustrated, the advertisement intermediary device 200 according to the present embodiment receives the advertisement schedule information for outputting the advertisement information generated in the advertisement information generation unit 255 from the operation unit 210 to the advertisement device storage unit ( The advertisement listing information processing unit 259 may be further stored in the 230. According to such an embodiment, the advertisement
Thus far, the present specification has been described with reference to the embodiments shown in the drawings so that those skilled in the art to which the present invention pertains can easily understand and reproduce the present invention. Those skilled in the art will understand that various modifications and equivalent other embodiments are possible from the embodiments of the present invention. Accordingly, the true scope of the present invention should be determined only by the appended claims.
1 is an overall configuration diagram of an advertisement mediation system according to an embodiment of the present invention,
2 is a block diagram of an advertisement mediation apparatus according to an embodiment of the present invention;
3 is a block diagram illustrating an advertisement mediation apparatus according to another embodiment of the present invention;
4 is a block diagram of an advertisement mediation apparatus according to another embodiment of the present invention.
Claims (7)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020080091449A KR20100032525A (en) | 2008-09-18 | 2008-09-18 | Apparatus for providing contents among advertising apparatus connected to network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020080091449A KR20100032525A (en) | 2008-09-18 | 2008-09-18 | Apparatus for providing contents among advertising apparatus connected to network |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20100032525A true KR20100032525A (en) | 2010-03-26 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020080091449A KR20100032525A (en) | 2008-09-18 | 2008-09-18 | Apparatus for providing contents among advertising apparatus connected to network |
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| Country | Link |
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| KR (1) | KR20100032525A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012144807A2 (en) * | 2011-04-19 | 2012-10-26 | 삼성전자 주식회사 | Mobile advertisement system and method |
-
2008
- 2008-09-18 KR KR1020080091449A patent/KR20100032525A/en not_active Application Discontinuation
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012144807A2 (en) * | 2011-04-19 | 2012-10-26 | 삼성전자 주식회사 | Mobile advertisement system and method |
| WO2012144807A3 (en) * | 2011-04-19 | 2013-03-07 | 삼성전자 주식회사 | Mobile advertisement system and method |
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