JPH1185847A - Advertisement leaflet distributing effect measuring system and advertisement leaflet - Google Patents
Advertisement leaflet distributing effect measuring system and advertisement leafletInfo
- Publication number
- JPH1185847A JPH1185847A JP24658597A JP24658597A JPH1185847A JP H1185847 A JPH1185847 A JP H1185847A JP 24658597 A JP24658597 A JP 24658597A JP 24658597 A JP24658597 A JP 24658597A JP H1185847 A JPH1185847 A JP H1185847A
- Authority
- JP
- Japan
- Prior art keywords
- flyer
- bar code
- store
- measuring system
- distribution effect
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 230000000694 effects Effects 0.000 title claims abstract description 26
- 238000005259 measurement Methods 0.000 claims description 11
- 238000012545 processing Methods 0.000 claims description 4
- 238000011160 research Methods 0.000 abstract description 5
- 230000000717 retained effect Effects 0.000 abstract 1
- 238000010586 diagram Methods 0.000 description 7
- 238000000034 method Methods 0.000 description 6
- 238000004891 communication Methods 0.000 description 1
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
【０００１】[0001]
【発明の属する技術分野】本発明は、チラシ配布効果測
定システムおよびチラシに関するものである。BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a flyer distribution effect measuring system and a flyer.
【０００２】[0002]
【従来の技術】新聞の折り込みチラシなどは特定の地域
の消費者を対象に配布されるものである。例えば、チラ
シを配布する店舗は、その店舗に来店し、購入する消費
者の居住地域を推定して、その地域にチラシを配布する
のである。2. Description of the Related Art Newspaper leaflets are distributed to consumers in a specific area. For example, a store that distributes a flyer visits the store, estimates the residential area of the consumer who purchases, and distributes the flyer to that region.
【０００３】[0003]
【発明が解決しようとする課題】しかしながら、従来の
配布方法では、消費者がチラシを見て来店したのかが判
らず、配布されたチラシの効果を評価することが困難で
あった。また、何らかの方法でチラシの回収を店舗が行
ったとしても、従来のチラシには地域情報を示す表示が
なく、どこに住んでいる消費者が来店したか等といった
市場調査に役立つ情報を得ることは困難であった。However, according to the conventional distribution method, it is difficult to evaluate the effect of the distributed flyer because it is difficult to know whether the consumer has visited the store by looking at the flyer. Also, even if the store collects the flyer in some way, the conventional flyer has no indication of the local information, and it is not possible to obtain information useful for market research such as where the consumers who lived came to the store. It was difficult.
【０００４】本発明はこのような問題に鑑みてなされた
もので、その目的とするところは、配布されたチラシの
効果を測定することが可能で、その測定結果を市場調査
等に有効利用することができるようなチラシ配布効果測
定システムおよびチラシを提供することにある。[0004] The present invention has been made in view of such a problem, and an object of the present invention is to measure the effect of a distributed flyer, and to use the measurement result effectively for market research and the like. It is an object of the present invention to provide a flyer distribution effect measurement system and a flyer that can be used.
【０００５】[0005]
【課題を解決するための手段】前述した目的を達成する
ために本発明は、配布されたチラシの配布効果を測定す
るチラシ配布効果測定システムであって、前記チラシは
地域情報を含むバ−コ−ドを有し、回収された前記チラ
シのバ−コ−ドを読取る読取手段と、読取られたバ−コ
−ドの情報を基にして地域別のチラシ回収状況を算定す
る手段と、を具備し、更に、地域別のチラシ回収状況
を、地図として表示する手段を、具備し、更に、購入さ
れた商品に関するデ−タを地域別に処理する手段を具備
することを特徴とするチラシ配布効果測定システム、お
よび、地域情報を含むバ−コ−ドを有するチラシであっ
て、地域ごとに、その地域の地域情報を含むチラシが配
布されることを特徴とするチラシである。According to the present invention, there is provided a flyer distribution effect measuring system for measuring a distribution effect of a distributed flyer, wherein the flyer includes a barcode including area information. Reading means for reading the barcode of the collected flyer, and means for calculating the flyer collection status for each area based on the read barcode information. A leaflet distribution effect comprising: means for displaying a leaflet collection status for each area as a map; and means for processing data relating to purchased products for each area. A flyer having a measurement system and a barcode including regional information, wherein a flyer including regional information of the region is distributed for each region.
【０００６】[0006]
【発明の実施の形態】以下、図面に基づいて本発明の実
施の形態を詳細に説明する。図１は、本実施の形態に係
るチラシ配布効果測定システム１の概略構成を示す図で
ある。Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a diagram showing a schematic configuration of a flyer distribution effect measurement system 1 according to the present embodiment.
【０００７】ス−パ−マ−ケットやコンビニエンススト
ア等の店舗３には、バ−コ−ド読取装置７、コンピュ−
タ９が設置される。バ−コ−ド読取装置７、コンピュ−
タ９は、いわゆるＰＯＳ（ｐｏｉｎｔ ｏｆ ｓａｌ
ｅ）システム用のものである。チラシ５は消費者宅に配
布され、その消費者が店舗３に持参したチラシである。
チラシ５を持参させるために、チラシ５を持参した消費
者には特別の割引きを行う等の処置をする。A store 3 such as a supermarket or a convenience store has a bar code reader 7 and a computer.
Is installed. Bar code reader 7, computer
Data 9 is a so-called POS (point of sal)
e) For the system. The flyer 5 is a flyer distributed to the consumer's house and brought to the store 3 by the consumer.
In order to bring the flyer 5, the consumer who brought the flyer 5 is given a special discount.
【０００８】尚、チラシ５は新聞等に折り込まれて、各
新聞販売店５５から消費者宅に配布される。即ち、図６
に示すように新聞販売店５５−１、５５−２、５５−
３、５５−４は、新聞の販売地域５３−１、５３−２、
５３−３、５３−４に一つずつ存在し、その地域５３−
１、５３−２、５３−３、５３−４に、チラシ５と共に
新聞を配布する。図１においてバ−コ−ド読取装置７は
チラシ５に設けられたバ−コ−ド２１を読み取る。コン
ピュ−タ９はバ−コ−ド読取装置７で読み取った情報を
処理する。フロッピ−ディスク１１はコンピュ−タ９で
処理された情報を格納する。[0008] The flyer 5 is folded into a newspaper or the like, and distributed from each newspaper store 55 to a consumer's home. That is, FIG.
As shown in the figure, newspaper stores 55-1, 55-2, 55-
3, 55-4 are newspaper sales regions 53-1, 53-2,
53-3 and 53-4 exist one by one.
Distribute newspapers with leaflets 5 to 1, 53-2, 53-3 and 53-4. In FIG. 1, a bar code reader 7 reads a bar code 21 provided on a flyer 5. The computer 9 processes the information read by the bar code reader 7. The floppy disk 11 stores information processed by the computer 9.
【０００９】センタ−１７は地図デ−タベ−ス１３とコ
ンピュ−タ１５を有する。地図デ−タベ−ス１３は地図
デ−タを有する。コンピュ−タ１５は、フロッピ−ディ
スク１１内の情報と地図デ−タベ−ス１３中の地図デ−
タを用いて、各地域ごとのチラシ回収率等算出し、地図
上に表示する等の処理を行う。The center 17 has a map database 13 and a computer 15. The map database 13 has map data. The computer 15 stores information in the floppy disk 11 and map data in the map database 13.
Using the data, a flyer collection rate and the like for each area are calculated, and processing such as displaying on a map is performed.
【００１０】尚、図６に示すように、店舗３は各地域５
３内に多数存在し、各店舗３からセンタ−１７にフロッ
ピ−ディスク１１が送られる。[0010] As shown in FIG.
3, floppy disks 11 are sent from stores 3 to the center 17.
【００１１】図２はチラシ５を示す図である。チラシ５
には、地域の情報を含むバ−コ−ド２１が印刷されてい
る。FIG. 2 is a view showing the flyer 5. Flyer 5
Is printed with a bar code 21 including information on the area.
【００１２】図３はチラシ５に印刷されているバ−コ−
ド２１の内容を示す図である。バ−コ−ド２１は、例え
ば、固定情報コ−ド２３、新聞社コ−ド２５、折込配布
地域コ−ド２７、チラシ企画コ−ド２９で構成され、折
込配布地域コ−ド２７は郵政省で定められた行政コ−ド
に準じた行政コ−ド３１、販売店地域コ−ド３３から構
成される。FIG. 3 shows a bar code printed on a flyer 5.
FIG. 7 is a diagram showing the contents of a node 21. The bar code 21 is composed of, for example, a fixed information code 23, a newspaper code 25, an insert distribution area code 27, and a flyer planning code 29. It is composed of an administrative code 31 according to the administrative code prescribed by the Ministry of Posts and Telecommunications, and a store regional code 33.
【００１３】固定情報コ−ド２３は予め定められた情報
である。新聞社コ−ド２５は新聞社の違いを示すコ−ド
であり、例えば、Ａ新聞社なら「１」、Ｂ新聞社なら
「２」というようなコ−ドが書き込まれる。折込配布地
域コ−ド２７は新聞販売店５３を示すコ−ドであり、郵
政省で定められた行政コ−ドに準ずる行政コ−ド３１は
新聞販売店５３の所在する県、市等を示し、販売店地域
コ−ド３３は町名等を示す。チラシ企画コ−ド２９は、
このチラシ５が折り込まれた日付等を示す。The fixed information code 23 is predetermined information. The newspaper code 25 is a code indicating the difference between newspaper publishers. For example, a code such as "1" for A newspaper publisher and "2" for B newspaper publisher is written. The insert distribution area code 27 is a code indicating the newspaper store 53, and the administrative code 31 according to the administrative code specified by the Ministry of Posts and Telecommunications is the prefecture, city, etc. where the newspaper store 53 is located. The store area code 33 indicates a street name or the like. Flyer planning code 29
The date when the flyer 5 is folded is shown.
【００１４】次にこのチラシ配布効果測定システム１の
処理手順を説明する。図４はチラシ配布効果測定システ
ム１のフロ−チャ−トを示し、図６はチラシを配布する
地域５３と、チラシを折込み、配布する新聞販売店５５
の地図５１を示す図である。図４に示したフロ−チャ−
トに基づいて、チラシ配布効果測定の手順について説明
する。Next, a processing procedure of the flyer distribution effect measuring system 1 will be described. FIG. 4 shows a flow chart of the flyer distribution effect measuring system 1, and FIG. 6 shows an area 53 for distributing the flyer and a newspaper store 55 for inserting and distributing the flyer.
It is a figure which shows the map 51 of FIG. The flow chart shown in FIG.
The procedure of the flyer distribution effect measurement will be described based on the above.
【００１５】図６に示された各地域５３ごとに販売店５
５がチラシ５を配布する（ステップ４０１）。それぞれ
の地域５３ごとに置かれた店舗３ごとにチラシ５を回収
し、図１のバ−コ−ド読取装置７でバ−コ−ド２１を読
み取る（ステップ４０２）。尚、このバ−コ−ド読取装
置７では通常のＰＯＳシステムと同様に消費者の購入し
た商品のバ−コ−ドも読み取る。Each of the stores 5 shown in FIG.
5 distributes the flyer 5 (step 401). The flyer 5 is collected for each store 3 placed in each area 53, and the barcode 21 is read by the barcode reader 7 of FIG. 1 (step 402). The bar code reader 7 also reads the bar code of the product purchased by the consumer, similarly to a normal POS system.
【００１６】コンピュ−タ９はバ−コ−ド２１の情報お
よび商品のバ−コ−ド情報を処理してフロッピ−ディス
ク１１に格納する（ステップ４０３）。図５は、回収さ
れた多数のチラシのバ−コ−ドおよび商品のバ−コ−ド
を基にして、店舗３のコンピュ−タ９によって算定され
たチラシの回収状況を示す図である。図５において、住
所コ−ド４１は図５の最左欄の町名に対応する、郵政省
で定められた行政コ−ド番号に準ずるコ−ドである。購
買金額４３は、あるチラシを持参した消費者が店舗３で
購入した商品の購入金額である。総数量４５は買い物点
数を表す。特売購買点４７はチラシで告知した特売品の
購買点数を表す。The computer 9 processes the information of the bar code 21 and the bar code information of the merchandise, and stores them in the floppy disk 11 (step 403). FIG. 5 is a diagram showing the state of collection of the flyers calculated by the computer 9 of the store 3 based on the barcodes of a large number of collected leaflets and the barcodes of products. In FIG. 5, an address code 41 is a code corresponding to the town name in the leftmost column of FIG. 5 and conforming to the administrative code number defined by the Ministry of Posts and Telecommunications. The purchase price 43 is a purchase price of a product purchased at the store 3 by a consumer who brought a certain flyer. The total quantity 45 represents the number of shopping points. The bargain purchase point 47 represents the number of purchase points of the bargain item announced in the flyer.
【００１７】次に、センタ−１７のコンピュ−タ１５
は、各地域の店舗から送られてくるフロッピ−ディスク
１１を基にして、チラシの回収状況等を算定し（ステッ
プ４０４）、チラシの回収状況を地図上に表示する（ス
テップ４０５）。Next, the computer 15 of the center 17
Calculates the flyer collection status and the like based on the floppy disk 11 sent from the store in each area (step 404), and displays the flyer collection status on a map (step 405).
【００１８】即ち図６に示されるような地図５１が表
示、印刷される。尚、この段階では店舗３は出力されな
い。図６において、地域５３−１では回収状況が高く、
地域５３−３はこれに次いで高く、地域５３−２、５３
−４は低い。That is, a map 51 as shown in FIG. 6 is displayed and printed. At this stage, the store 3 is not output. In FIG. 6, the collection status is high in the area 53-1.
Region 53-3 is the second highest, followed by regions 53-2 and 53.
-4 is low.
【００１９】このように、本実施の形態によれば、配布
したチラシの効果を統計的に測定、把握することが可能
となる。また、その測定結果と配布地域の地図情報とを
リンクすることで、チラシ配布地域に対する来客数、Ｐ
ＯＳシステム集計デ−タ、国勢調査等の統計デ−タ、各
新聞社ごとの配布地域デ−タ、店舗の位置や開店時間等
を含めた競合店デ−タ、チラシ配布パタ−ン、配布部数
などを統計的に分析でき、チラシ配布地域の決定、新規
出店計画、チラシ配布効果測定商圏把握といった市場調
査への有効活用が可能となる。また、ＰＯＳシステムと
直結して、地域別に購入された商品を集計できる。As described above, according to the present embodiment, the effect of the distributed flyer can be statistically measured and grasped. In addition, by linking the measurement result and the map information of the distribution area, the number of visitors to the flyer distribution area, P
OS system tabulation data, statistical data such as census data, distribution data for each newspaper company, competitor data including store locations and opening hours, flyer distribution patterns, distribution The number of copies can be analyzed statistically, and it can be effectively used for market research such as determining flyer distribution areas, planning new store openings, and grasping commercial areas for measuring flyer distribution effects. In addition, products purchased by region can be totaled by directly connecting to the POS system.
【００２０】尚、図１に示すように店舗３における情報
をセンタ−１７に回収する手段として、本実施の形態で
はフロッピ−ディスク１１が用いられているが、通信ネ
ットワ−ク等を利用してもよい。As shown in FIG. 1, the floppy disk 11 is used as a means for collecting information in the store 3 to the center 17 in this embodiment, but a communication network or the like is used. Is also good.
【００２１】[0021]
【発明の効果】以上、詳細に説明したように本発明によ
れば、配布されたチラシの効果を測定することが可能
で、その測定結果を市場調査等に有効利用することがで
きるようなチラシ配布効果測定システムおよびチラシを
提供することができる。As described above in detail, according to the present invention, it is possible to measure the effect of a distributed flyer, and to use the measurement result effectively for market research and the like. A distribution effect measurement system and a flyer can be provided.
【図１】 本発明の１実施の形態に係るチラシ配布効果
測定システム１を示す図FIG. 1 is a diagram showing a flyer distribution effect measurement system 1 according to an embodiment of the present invention.
【図２】 チラシ５を示す図FIG. 2 is a diagram showing a flyer 5;
【図３】 バ−コ−ド２１の内容を示す図FIG. 3 shows the contents of a bar code 21;
【図４】 チラシの配布効果を測定する手順を示すフロ
−チャ−トFIG. 4 is a flowchart showing a procedure for measuring a distribution effect of a flyer.
【図５】 チラシの回収状況を示す図FIG. 5 is a diagram showing the status of flyer collection.
【図６】 チラシの配布地域と販売店を示す図FIG. 6 is a diagram showing distribution areas and sales outlets for flyers.
１………チラシ配布効果測定システム ３………店舗 ５………チラシ ７………バ−コ−ド読取装置 ９………コンピュ−タ １１………フロッピ−ディスク １３………地図デ−タベ−ス １５………コンピュ−タ １７………センタ− ２１………バ−コ−ド 1 ... leaflet distribution effect measurement system 3 ... store 5 ... leaflet 7 ... barcode reader 9 ... computer 11 ... floppy disk 13 ... map data -Base 15 ... Computer 17 ... Center 21 ... Bar code
Claims (4)
チラシ配布効果測定システムであって、 前記チラシは地域情報を含むバ−コ−ドを有し、回収さ
れた前記チラシのバ−コ−ドを読取る読取手段と、 読取られたバ−コ−ドの情報を基にして地域別のチラシ
回収状況を算定する手段と、 を具備することを特徴とするチラシ配布効果測定システ
ム。1. A flyer distribution effect measuring system for measuring a distribution effect of a distributed flyer, wherein the flyer has a bar code including local information, and a bar code of the collected flyer is provided. A leaflet distribution effect measuring system, comprising: reading means for reading a handbook; and means for calculating a flyer collection status for each area based on the read barcode information.
表示する手段を、更に具備することを特徴とする請求項
１記載のチラシ配布効果測定システム。2. The flyer distribution effect measuring system according to claim 1, further comprising means for displaying a flyer collection status for each area as a map.
に処理する手段を更に具備することを特徴とする請求項
１記載のチラシ配布効果測定システム。3. The flyer distribution effect measurement system according to claim 1, further comprising means for processing data relating to purchased merchandise for each region.
シであって、地域ごとに、その地域の地域情報を含むチ
ラシが配布されることを特徴とするチラシ。4. A flyer having a bar code including regional information, wherein a flyer including regional information of the region is distributed for each region.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP24658597A JPH1185847A (en) | 1997-09-11 | 1997-09-11 | Advertisement leaflet distributing effect measuring system and advertisement leaflet |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP24658597A JPH1185847A (en) | 1997-09-11 | 1997-09-11 | Advertisement leaflet distributing effect measuring system and advertisement leaflet |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JPH1185847A true JPH1185847A (en) | 1999-03-30 |
Family
ID=17150613
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP24658597A Pending JPH1185847A (en) | 1997-09-11 | 1997-09-11 | Advertisement leaflet distributing effect measuring system and advertisement leaflet |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JPH1185847A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2002334270A (en) * | 2001-05-10 | 2002-11-22 | Hitachi Ltd | Order/reservation management method utilizing paper medium on which radio ic chip is mounted, advertisement effect analysis method and system therefor |
| JP2003085444A (en) * | 2001-09-13 | 2003-03-20 | Nippon Telegr & Teleph Corp <Ntt> | Method and system for distributing contents |
| JP2007048205A (en) * | 2005-08-12 | 2007-02-22 | Dainippon Printing Co Ltd | Sales promotion technique determination system |
| JP4663194B2 (en) * | 1999-12-01 | 2011-03-30 | シルバーブルック リサーチ プロプライエタリイ、リミテッド | Video player with code sensor |
| IT201600119628A1 (en) * | 2016-11-25 | 2018-05-25 | In Print S P A | Method for producing and distributing flyers |
-
1997
- 1997-09-11 JP JP24658597A patent/JPH1185847A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP4663194B2 (en) * | 1999-12-01 | 2011-03-30 | シルバーブルック リサーチ プロプライエタリイ、リミテッド | Video player with code sensor |
| JP2002334270A (en) * | 2001-05-10 | 2002-11-22 | Hitachi Ltd | Order/reservation management method utilizing paper medium on which radio ic chip is mounted, advertisement effect analysis method and system therefor |
| JP4489322B2 (en) * | 2001-05-10 | 2010-06-23 | 株式会社日立製作所 | Order / reservation management method and order / reservation management system using a paper medium mounted with a wireless IC chip |
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