JP6026906B2 - ロケーションに基づいたコンテンツターゲット情報 - Google Patents
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Description
地理的領域を決定するステップと、前記データコンテキスト(例えば、前記広告コンテキスト)と関連したコンテキスト情報(例えば、広告)を決定するステップと、前記地理的領域に関連付けられた地図を作成するステップとを具備し、前記地図は、前記コンテキスト情報(広告)に関連付けられた前記地理的領域で、ロケーションを識別するためのマーカを含んでいる。
図1は、ロケーションに基づいたコンテンツターゲットオンライン広告を表示するための代表的な発行媒体100である。発行媒体100は、広告を表示可能な媒体である(電子ドキュメント(例えば、HTML、SGML、XML、.pdf)、ディスプレイ画面(例えば、LCD、テレビ画面)、オーディオなどを含んでいるが、これに限定されない)。図示された実施例では、発行媒体100はウェブページである(ドメイン名「pizzamaklingpros.com.」を有するワールドワイドウェブ上のウェブサイトのための)。ウェブページ100上に表示されたコンテンツは、ビザを作ることに興味のある消費者に対してターゲットを絞られている。コンテンツは、ユーザによる検索又は閲覧(viewing)に利用可能な情報である(テキスト、グラフィック、写真、ビデオ、音楽、オーディオ、電子ドキュメント、ソフトウェアなどを含んでいるが、これに限定されない)。図示された実施例では、ウェブページ100は、ピザと関連した種々の記事、チュートリアル及びレシピを含んでいる。図1Bに示したように、ユーザがウェブページ100を訪れ、及び/又は、ウェブページ100上に表示されたコンテンツと相互作用するとき(例えば、特集記事へのリンクをクリックするか、又は、マウスポインタを移動させる)、ロケーションに基づいたコンテンツターゲット広告は表示される。
図3は、代表的な広告ターゲティングシステム300のブロック図である。広告ターゲティングシステム300は、コンテキストサーバ302と、ロケーションサーバ304と、広告サーバ306と、地図サーバ308と、広告リポジトリ310と、地理情報(GI)リポジトリ312と、コンテンツサーバ316とを備えている。システム300は、ロケーションに基づいたコンテンツターゲット広告を、エンドユーザに配信するための広告ターゲティングシステムの1実施例である。他の構成も可能である。例えば、図3に示されたサーバによって設けられた機能は、単一のコンピュータか、又は、ネットワーク内の複数のコンピュータによって実行することができる。サーバは、別々のコンピュータ上で実行された個別のサーバプロセスか、又は、単一のコンピュータ上で実行される単一のサーバプロセスであり得る。広告リポジトリ310及びGIリポジトリ312は、1又は複数のデータベース(1又は複数の記憶装置に配置された)を含むことができる。一部の実施例では、地理情報は、測位システムから直接受信することができる(例えば、全地球測位システム(GPS)、無線信号に基づく測位システム、無線ローカルエリアネットワーク測位システム(WLANに基づく測位)、セルラーネットワークに基づく測位システムなど)。
ユーザの地理的領域、又は、ユーザにとって関心のある領域を決定する一方法は、ユーザから地理情報をリクエストすることである。例えば、ユーザがウェブサイト上に登録するとき、ユーザを促して、自宅又は職場のアドレスを提供させることができる。代わりに、又は、追加的に、IPアドレスを使用して、ユーザの地理的ロケーションを決定することができる。ユーザシステム314が広告サーバ306にコンタクトして、ウェブページをリクエストするとき、ユーザシステム314はIPアドレスを広告サーバ306に渡す。例えば、IPアドレスは、インターネットサービスプロバイダ(ISP)によって提供することができる。IPアドレスロケータは、IPアドレスを使用して、ユーザの地理的領域を決定することができる。IPアドレスロケータの一例は、Geobytes社によって開発されたIPアドレスロケータツールである。
図4は、代表的な広告主ターゲティングプロセス400のフローチャートである。プロセス400のステップは、特定の順序で発生する必要はなく、かつ、少なくとも一部のステップは並行して発生させることができる。広告ターゲティングプロセス400は、広告リクエストがユーザシステムから受信されるときに開始する(ステップ402)。一部の実施例では、広告リクエストは、コンテキストサーバによってクロールされて、広告コンテキストを決定することができるウェブページのURLを含むことができる(ステップ404)。ウェブページは、スケジュールベースか、又は、トリガイベントに応答して、クロールすることができる。例えば、コンテキストサーバは、クラスタリングアルゴリズムを使用して、コンテンツを処理する。クラスタリングアルゴリズムは、広告コンテキストを決定するのに使用することができる重要な特徴又は特色に関連付けられたクラスタを識別する。ウェブページが以前にクロールされていなかった場合、ページは、クローラ(crawler)によってリアルタイムでクロールすることができる。
図5は、代表的な広告ターゲティングシステムアーキテクチャ500のブロック図である。より多数又は少数のコンポーネントを備えたアーキテクチャを含む、他のアーキテクチャも可能である。一部の実施例では、アーキテクチャ500は、1又は複数のプロセッサ502(例えば、デュアルコアIntel(登録商標)Xeon(登録商標)プロセッサ)と、広告リポジトリ504と、1又は複数のネットワークインターフェース506と、GIリポジトリ507と、オプションの管理コンピュータ508と、1又は複数のコンピュータ可読媒体510(例えば、RAM、ROM、SDARAM、ハードディスク、光ディスク、フラッシュメモリ、SANなど)とを備えている。これらのコンポーネントは、1又は複数の通信チャネル512(例えば、イーサネット(登録商標)、エンタープライズサービスバス、PCI、PCI-Expressなど)で通信及びデータを交換し、種々の既知のネットワークデバイス(例えば、ルータ、ハブ、ゲートウェイ、バス)を含み、かつ、デバイス間のデータ及び制御信号の転送を促進するためのソフトウェア(例えば、ミドルウェア)を利用することができる。
302 コンテキストサーバ
304 ロケーションサーバ
306 広告サーバ
308 地図サーバ
310 広告リポジトリ
312 地理情報(GI)リポジトリ
314 ユーザシステム
316 コンテンツサーバ
326 ネットワーク
500 広告ターゲティングシステムアーキテクチャ
502 プロセッサ
504 広告リポジトリ
506 ネットワークインターフェース
507 GIリポジトリ
508 管理コンピュータ
510 コンピュータ可読媒体
512 通信チャネル
514 オペレーティングシステム
516 ネットワーク通信モジュール
518 広告ターゲティングアプリケーション
520 広告サーバ
522 コンテキストサーバ
524 ロケーションサーバ
526 地図サーバ
Claims (10)
- 1つまたは複数のコンピュータで実施される方法であって、
ユーザが現在訪れているウェブページのコンテンツを示すユーザインターフェースを備えたユーザシステムにおいて、前記ウェブページの前記コンテンツの特定部分を前記ユーザがインタラクションすることによって広告リクエストをトリガするステップと、
前記1つまたは複数のコンピュータによって、前記ユーザシステムから前記広告リクエストを受信するステップと、
前記1つまたは複数のコンピュータによって、前記ユーザがインタラクションした前記ウェブページの前記コンテンツの前記特定部分に基づいて広告コンテキストを決定するステップと、
前記1つまたは複数のコンピュータによって、前記ユーザシステムのロケーション、または前記ウェブページの前記コンテンツの前記特定部分をユーザがインタラクションした先のコンテンツに関連付けられた地理的領域を決定するステップと、
前記1つまたは複数のコンピュータによって、前記決定された広告コンテキスト及び前記地理的領域でのロケーションに関連付けられた広告を決定するステップと、
前記1つまたは複数のコンピュータによって、前記地理的領域の少なくとも一部分を表す地図を作成するステップと
を具備し、
前記地図は、前記広告に関連付けられた前記地理的領域でのロケーションを識別するためのマーカを備え、前記地図及び前記広告は前記ユーザインターフェース上に示されることを特徴とする方法。 - 地理的領域を決定するステップは、
インターネットプロトコル(IP)アドレスを受信するステップと、
前記IPアドレスから前記地理的領域を決定するステップと
を具備することを特徴とする請求項1に記載の方法。 - 広告を決定するステップは、
リポジトリ内に複数の広告を格納するステップを具備し、
指定された地理的領域及び指定された広告コンテキストに基づき、広告を検索するためのインデックスを作成するステップと、
地理的領域及び広告コンテキストを指定する広告に対するリクエストに応じて、前記インデックスを使用して、前記指定に合致する前記リポジトリから1又は複数の広告を検索するステップと
を具備し、
前記広告は、地理的領域及び広告コンテキストに関連付けられることを特徴とする請求項1に記載の方法。 - 地図を作成するステップは、
前記地理的領域、及び前記地理的領域での1又は複数の広告主のロケーションを指定する情報を受信するステップと、
1又は複数のスコア基準に従って、前記1又は複数の広告主をランク付けするステップと、
上位にランク付けされた広告主のロケーションを示す地図画像を作成するステップと
を具備することを特徴とする請求項1に記載の方法。 - 前記地図及び前記広告を含んでいる1又は複数のウェブページを作成するステップと、
前記ユーザシステム上に示すため、前記ユーザシステムに、前記1又は複数のウェブページを供給するステップと
をさらに具備することを特徴とする請求項1に記載の方法。 - 前記広告に関連付けられた広告主との通信リンクを確立するため、前記広告内に、ユーザインターフェース要素を挿入するステップをさらに具備することを特徴とする請求項1に記載の方法。
- 通信リンクを確立するステップは、前記広告に関連付けられた前記広告主との電話接続を自動的に確立するステップをさらに具備することを特徴とする請求項6に記載の方法。
- システムであって、
ユーザが現在訪れているウェブページのコンテンツを示すユーザインターフェースを備えたユーザシステムと、
前記ウェブページの前記コンテンツの特定部分を前記ユーザがインタラクションすることによってトリガされた広告リクエストを前記ユーザシステムから受信するように構成された広告サーバと、
前記広告サーバに接続され、かつ前記ユーザがインタラクションした前記ウェブページの前記コンテンツの前記特定部分に基づいて広告コンテキストを決定するように構成されたコンテキストサーバと、
前記広告サーバに接続され、かつ前記ユーザシステムのロケーション、または前記ウェブページの前記コンテンツの前記特定部分をユーザがインタラクションした先のコンテンツに関連付けられた地理的領域を決定するように構成されたロケーションサーバと、
前記広告サーバに接続され、かつ前記決定された広告コンテキスト及び前記地理的領域でのロケーションに関連付けられた広告を、前記広告サーバに提供するように構成された広告リポジトリと、
前記広告サーバに接続され、かつ前記地理的領域の少なくとも一部分、及び前記広告に関連付けられた前記地理的領域での前記ロケーションを識別するためのマーカを含む地図を作成するように構成された地図サーバと
を具備し、
前記地図及び前記広告は前記ユーザインターフェース上に示されることを特徴とするシステム。 - 格納されたコンピュータプログラムを有するコンピュータ可読媒体であって、前記コンピュータプログラムがプロセッサによって実行されるとき、前記プロセッサに、
ユーザが現在訪れているウェブページのコンテンツの特定部分を前記ユーザがインタラクションすることによってトリガされた広告リクエストをユーザシステムから受信するステップと、
前記ユーザがインタラクションした前記ウェブページの前記コンテンツの前記特定部分に基づいて広告コンテキストを決定するステップと、
前記ユーザシステムのロケーション、または前記ウェブページの前記コンテンツの前記特定部分をユーザがインタラクションした先のコンテンツに関連付けられた地理的領域を決定するステップと、
前記決定された広告コンテキスト及び前記地理的領域でのロケーションに関連付けられた広告を決定するステップと、
前記地理的領域の少なくとも一部分を表す地図を作成するステップと
の動作を実行させ、
前記地図は、前記広告に関連付けられた前記地理的領域でのロケーションを識別するためのマーカを備え、前記地図及び前記広告は前記ユーザシステムのユーザインターフェース上に示されることを特徴とするコンピュータ可読媒体。 - 地理的領域を決定するステップは、
インターネットプロトコル(IP)アドレスを受信するステップと、
前記IPアドレスから前記地理的領域を決定するステップと
を具備することを特徴とする請求項9に記載のコンピュータ可読媒体。
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JP2013021136A Active JP6026906B2 (ja) | 2006-10-05 | 2013-02-06 | ロケーションに基づいたコンテンツターゲット情報 |
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EP (1) | EP2080161A4 (ja) |
JP (2) | JP5199264B2 (ja) |
KR (1) | KR101486496B1 (ja) |
CN (1) | CN101542516A (ja) |
AU (1) | AU2007307926B2 (ja) |
WO (1) | WO2008045701A2 (ja) |
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AU2007307926A1 (en) | 2008-04-17 |
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US20150371274A1 (en) | 2015-12-24 |
US20080086368A1 (en) | 2008-04-10 |
CN101542516A (zh) | 2009-09-23 |
JP2013127642A (ja) | 2013-06-27 |
JP2010506216A (ja) | 2010-02-25 |
WO2008045701B1 (en) | 2008-08-28 |
KR101486496B1 (ko) | 2015-02-05 |
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