JP5124160B2 - 広告効果を予想するシステム - Google Patents
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Description
消費者が音声コマンドを使用して各商品又はサービスに関する情報を要求するときには、話されたワードをシステムが認識せず、従って、音声イネーブルシステムが適切な情報を探索できないおそれが生じる。多くの場合に、これは、ユーザに欲求不満を生じさせ、ユーザは、最終的に、エラーを経験した場合には音声イネーブルシステムの使用を停止することがある。従って、位置に基づくサービスシステムにおいてコールの失敗をルーティングすることも要望される。
本発明は、種々の通信ネットワークを経て位置に基づくサービスを提供するための方法及びシステムを開示する。図1を参照すれば、好ましい実施形態による位置に基づくサービスシステム10は、遠隔端末12の地理的位置を使用して、地理的にターゲット決めされたサービスを遠隔端末12へ提供する。位置に基づくサービスシステム10と契約した遠隔端末12は、その遠隔端末12、ひいては、ユーザの地理的領域に接近して位置する広範囲の企業及びサービスプロバイダーから情報を選択しそして受信することができる。
Claims (38)
- 無線携帯機器を介して消費者が製品又はサービスに関する取引を行うときに処理されるトランザクションに関連した広告効果を予測するシステムであって、
前記無線携帯機器のそれぞれの地理的ロケーションに基づき、無線携帯機器に対するロケーションベースの広告キャンペーンを提供するためのソフトウェアを実行する位置に基づくアプリケーションサーバコンピュータと、
前記位置に基づくアプリケーションサーバコンピュータと通信するデータベースであって、前記広告キャンペーンに反応して前記無線携帯機器で実行されるトランザクションに関する前記消費者の利用データと、各消費者に特有のプロフィールデータと、企業に関する情報及び商品若しくはサービスの形式を含む前記トランザクションに関係する企業プロフィールデータとを記憶する該データベースと、
前記位置に基づくアプリケーションサーバコンピュータと通信する広告ポータルサーバコンピュータとを有し、
前記広告ポータルサーバコンピュータは、広告主が今後提案する広告キャンペーンであって当該広告主の製品又はサービスのための広告キャンペーン(以下、「将来の広告キャンペーン」という。)に関する情報を、前記広告ポータルサーバコンピュータが前記広告主に提供するサーチパラメータエントリフォームを介して、サーチ要求として前記広告主から受信し、
前記広告ポータルサーバコンピュータは、前記サーチパラメータエントリフォームを介して受信された将来の広告キャンペーンの情報から、前記将来の広告キャンペーンの製品又はサービスについて得られる特売品又は割引に関連する報奨若しくは制限する情報を含む複数のパラメータを抽出してサーチクエリーを構築する予測モデリングアプリケーションを実行し、
前記広告ポータルサーバコンピュータは、前記将来の広告キャンペーンの製品又はサービスに関する前記報奨若しくは制限する情報を含む複数のパラメータに合致するデータ要素をもつ情報を前記データベースからサーチするよう前記位置に基づくアプリケーションサーバコンピュータに指令し、前記サーチクエリーに対するサーチ結果が生成され、
前記広告ポータルサーバコンピュータは、前記サーチ結果を用いてデータスコアリングアプリケーションを実行することにより、前記将来の広告キャンペーンに応答するか又は受信するであろうと予測される消費者の確率を、前記将来の広告キャンペーンを受信した総人数と、前記消費者の利用データ又は前記消費者に特有のプロフィールにおける前記合致するデータ要素をもつ消費者数とから決定し、これにより、前記将来の広告キャンペーンに応答しそうな前記消費者の属性値及び数が識別され、潜在的な消費者を惹きつけるための前記広告主の商談提案又は取引に関連する将来の広告キャンペーンの広告効果を定量化する、
ことを特徴とするシステム。 - 前記データベースは、無線携帯機器のロケーション情報を記憶するよう構成された利用データベースと、無線携帯機器によって前記トランザクションに関与するために使用できる企業名、企業カテゴリー、商品若しくはサービスの形式、企業アドレス、企業URL、及び商品名の少なくとも1つを含む企業プロフィールのための情報を記憶するよう構成された企業データベースとを含むことを特徴とする請求項1に記載のシステム。
- 前記広告ポータルサーバコンピュータは、広告効果解析アプリケーションを実行して、広告解析要求に基づきアクセスされるべき前記データベースの構成要素(components)を決定し、前記データスコアリングアプリケーションを実行して、前記広告解析要求に応じて前記構成要素を前記データベースから検索される所定のフォーマット情報にする、請求項1に記載のシステム。
- 前記広告ポータルサーバコンピュータはウェブブラウザでアクセス可能である、請求項1に記載のシステム。
- 前記利用データは、各ロケーションベースの広告キャンペーンが無線携帯機器でアクセスされたロケーションを含む、請求項1に記載のシステム。
- 前記利用データは、各ロケーションベースの広告キャンペーンを無線携帯機器で受信した消費者の総数を含む、請求項1に記載のシステム。
- 前記利用データは、無線携帯機器で受信した各ロケーションベースの広告キャンペーンに応答した消費者の総数を含む、請求項1に記載のシステム。
- 前記利用データは、各ロケーションベースの広告キャンペーンが実行された日時を含む、請求項1に記載のシステム。
- 前記利用データは、各ロケーションベースの広告キャンペーンのための製品リストを含む、請求項1に記載のシステム。
- 前記利用データは、各ロケーションベースの広告キャンペーンのためのサービスリストを含む、請求項1に記載のシステム。
- 前記企業プロフィールデータは、各ロケーションベースの広告キャンペーンの結果として販売された製品又はサービスの説明書(description)の少なくとも1つを含む、請求項1に記載のシステム。
- 前記企業プロフィールデータは、各ロケーションベースの広告キャンペーンにおける製品又はサービスの広告内容及び価格情報の少なくとも1つを含む、請求項1に記載のシステム。
- 無線携帯機器を介して消費者が製品又はサービスに関する取引を行うときに処理されるトランザクションに関連した広告効果を予測するシステムであって、
前記無線携帯機器の各地理的ロケーションに基づき、無線携帯機器に対するロケーションベースの広告キャンペーンを提供するソフトウェアを実行する位置に基づくアプリケーションサーバコンピュータと、
前記位置に基づくアプリケーションサーバコンピュータと通信するデータベースであって、前記広告キャンペーンに応じて無線携帯機器で実行されるトランザクションに関連した利用データと、前記位置に基づくアプリケーションサーバコンピュータと通信可能な各無線携帯機器を操作する消費者に特有なプロフィールデータとを記憶する該データベースと、
前記位置に基づくアプリケーションサーバコンピュータと通信する広告ポータルサーバコンピュータであって、広告主が今後提案する広告キャンペーン(以下、「将来の広告キャンペーン」という。)の効果の予測解析をするため、前記将来の広告キャンペーンに関する製品又はサービスについて得られる特売品又は割引に関連する報奨若しくは制限する情報をもつビジネスルール、及び前記将来の広告キャンペーンの記述を含んで構築される前記広告主からの広告解析要求に応じて、前記将来の広告キャンペーンの製品又はサービスを報奨若しくは制限する情報を含む複数のパラメータに合致するデータ要素をもつ消費者情報を前記データベースからサーチし、前記将来の広告キャンペーンに応答するか又は受信するであろう消費者を、前記将来の広告キャンペーンを受信した総人数と、前記消費者の利用データ又は前記消費者に特有のプロフィール内の前記合致するデータ要素をもつ消費者数とから決定するソフトウェアアプリケーションを実行する該広告ポータルサーバと、
を備えたシステム。 - 前記広告ポータルコンピュータは、前記サーチの結果に基づき前記将来の広告キャンペーンの成功の統計的確率を決定するデータスコアリングアプリケーションを実行する、請求項13に記載のシステム。
- 前記将来の広告キャンペーンは、提示される商品又はサービスの識別を含み、且つ前記ビジネスルールは、前記提示される商品又はサービスに関連する報奨(incentive)又は制限(restriction)の少なくとも1つを含む、請求項13に記載のシステム。
- 前記将来の広告キャンペーンの効果の予測解析は、前記将来の広告キャンペーンに応答しうる消費者の属性値及び数を示す情報を含む、請求項13に記載のシステム。
- 前記将来の広告キャンペーンの効果の予測解析は、前記将来の広告キャンペーンに応答した需要が発生しうる日の予想されたロケーション及びピーク時間を示す情報を含む、請求項13に記載のシステム。
- 前記広告ポータルサーバコンピュータは、前記消費者の利用データ及び前記プロフィールデータをサーチし、前記サーチクエリーに一致するデータ要素を見つけるために使用可能な前記広告解析要求に基づいてサーチクエリーを構築する予測モデリングアプリケーションを実行する、請求項13に記載のシステム。
- 前記広告ポータルサーバコンピュータは、前記広告解析要求からパラメータを抽出し、サーチクエリーを定式化するビジネスルールアプリケーションを実行する、請求項13に記載のシステム。
- 前記広告ポータルサーバコンピュータは、前記データベースをサーチするデータアクセスコンポーネントと、前記データアクセスコンポーネントによって前記データベース内に特定された情報に基づき前記将来の広告キャンペーンの広告効果を定量化するデータスコアリングアプリケーションとを実行する、請求項13に記載のシステム。
- 前記広告ポータルサーバコンピュータは、サーチパラメータ入力フォームを生成する広告ポータルを実行し、前記広告ポータルが前記サーチパラメータ入力フォームに含まれるデータとして前記広告解析要求を受信する、請求項13に記載のシステム。
- 前記利用データは、各ロケーションベース広告キャンペーンが無線携帯機器でアクセスされたロケーションを含む、請求項13に記載のシステム。
- 前記利用データは、各ロケーションベース広告キャンペーンをそれぞれの無線携帯機器で受信した消費者の総数を含む、請求項13に記載のシステム。
- 前記利用データは、各無線携帯機器で受信したそれぞれのロケーションベース広告キャンペーンに応答した消費者の総数を含む、請求項13に記載のシステム。
- 前記利用データは、各ロケーションベース広告キャンペーンが実行された日時を含む、請求項13に記載のシステム。
- 前記利用データは、各ロケーションベースの広告キャンペーンのための製品リストを含む、請求項13に記載のシステム。
- 前記利用データは、各ロケーションベースの広告キャンペーンのためのサービスリストを含む、請求項13に記載のシステム。
- 前記プロフィールデータは、各無線携帯機器の消費者の人口統計学的情報を含む、請求項13に記載のシステム。
- 前記プロフィールデータは、各無線携帯機器を使用する消費者の個人的な好み(privacy preference)を含む、請求項13に記載のシステム。
- 前記プロフィールデータは、各無線携帯機器を使用する消費者のサービス申込み(service subscription)を含む、請求項13に記載のシステム。
- 前記プロフィールデータは、各無線携帯機器を使用する消費者の商品及びサービス好みを含む、請求項13に記載のシステム。
- 無線携帯機器を介して消費者が製品又はサービスに関する取引を行うときに処理されるトランザクションに関連した広告効果を予測するシステムであって、
前記無線携帯機器のそれぞれの地理的ロケーションに基づき、無線携帯機器に対するロケーションベースの広告キャンペーンを提供するソフトウェアを実行する位置に基づくアプリケーションサーバコンピュータと、
前記位置に基づくアプリケーションサーバコンピュータと通信するデータベースであって、前記広告キャンペーンに応じて無線携帯機器で実行されるトランザクションに関連した利用データと、前記トランザクションによって生じるビジネスに関連したビジネスデータと、前記位置に基づくアプリケーションサーバコンピュータと通信可能な無線携帯機器を操作する消費者に特有なプロフィールデータと、を記憶した該データベースと、
前記位置に基づくアプリケーションサーバコンピュータと通信する広告ポータルサーバコンピュータであって、前記データベース内のデータにアクセスし、広告主からの解析要求に応じて広告キャンペーンに関連した解析を生成するアプリケーションを実行する該広告ポータルサーバコンピュータと、を備え、
前記解析要求は前記広告主が今後提案する広告キャンペーン(以下、「将来の広告キャンペーン」という。)の効果を解析するためのものであり、更に前記解析要求は、前記将来の広告キャンペーンに関する製品又はサービスについて得られる特売品又は割引に関連する報奨若しくは制限する情報をもつビジネスルール、及び前記将来の広告キャンペーンの記述を含んで構築され、
前記広告ポータルサーバコンピュータは、前記利用データ及び前記プロフィールデータにアクセスすることによって前記将来の広告キャンペーンの製品又はサービスを報奨若しくは制限する情報を含む複数のパラメータに合致するデータ要素をもつ消費者情報を抽出し、前記将来の広告キャンペーンを受信した総人数と、前記利用データ又は前記消費者に特有なプロフィールデータ内の前記合致するデータ要素をもつ消費者数を基に、前記将来の広告キャンペーンの広告効果を定量化するための前記アプリケーションを実行する、ことを特徴とするシステム。 - 前記解析要求は第1の解析要求であり、前記広告ポータルサーバコンピュータは、前記位置に基づくアプリケーションサーバコンピュータが提供して配置されたロケーションベース広告キャンペーンの効果解析に関する第2の解析要求を受信し、そして前記広告ポータルサーバコンピュータは、前記利用データ及び前記ビジネスデータにアクセスし、前記配置されたロケーションベース広告キャンペーンの効果解析を生成するビジネスルールアプリケーションを実行する、ことを特徴とする請求項32に記載のシステム。
- 前記広告ポータルサーバコンピュータは、広告効果アプリケーション及び予測モデリングアプリケーションを含み、これらアプリケーションの両方が広告キャンペーンに関連する解析を生成するために前記広告ポータルサーバコンピュータによって独立して実行される、ことを特徴とする請求項32に記載のシステム。
- 前記ビジネスデータは、複数のビジネスのそれぞれに対して、ビジネス・ネーム、ビジネス・アドレス、ビジネス・商品又はサービスを含む、請求項32に記載のシステム。
- 前記広告ポータルサーバコンピュータは、前記解析要求に基づき前記データベースでのサーチを実行するデータアクセスコンポーネントと、サーチ結果を所定のフォーマットにフォーマット化するデータスコアリングアプリケーションとを実行する、請求項32に記載のシステム。
- 前記データスコアリングアプリケーションは、前記解析要求に含まれる将来の広告キャンペーンの広告効果に対する定量値を、前記サーチ結果に基づいて決定する、請求項36に記載のシステム。
- 前記広告ポータルサーバは、広告キャンペーンの修正、追加、及び削除を許可する、請求項32に記載のシステム。
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WO2024090643A1 (ko) * | 2022-10-28 | 2024-05-02 | 송환구 | 포털 검색 및 평판 분석을 이용한 마케팅 성과 측정 장치 및 방법 |
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WO2002088880A3 (en) | 2003-05-22 |
IL158421A0 (en) | 2004-06-01 |
EP1391127A4 (en) | 2007-11-28 |
EP1391127B1 (en) | 2012-04-04 |
KR100870798B1 (ko) | 2008-11-27 |
EP1391127A2 (en) | 2004-02-25 |
AU2002256369B2 (en) | 2006-06-08 |
JP2007265422A (ja) | 2007-10-11 |
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CA2444521A1 (en) | 2002-11-07 |
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US20040243417A9 (en) | 2004-12-02 |
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US7437295B2 (en) | 2008-10-14 |
KR20060058726A (ko) | 2006-05-30 |
WO2002088880A2 (en) | 2002-11-07 |
KR20070098957A (ko) | 2007-10-05 |
CA2444521C (en) | 2011-07-26 |
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