EP2117387A2 - Verkaufs-system für point of sale-geräte zur erkennung und realisierung von kundenwünschen - Google Patents
Verkaufs-system für point of sale-geräte zur erkennung und realisierung von kundenwünschenInfo
- Publication number
- EP2117387A2 EP2117387A2 EP08715727A EP08715727A EP2117387A2 EP 2117387 A2 EP2117387 A2 EP 2117387A2 EP 08715727 A EP08715727 A EP 08715727A EP 08715727 A EP08715727 A EP 08715727A EP 2117387 A2 EP2117387 A2 EP 2117387A2
- Authority
- EP
- European Patent Office
- Prior art keywords
- product
- information
- customer
- products
- fragrance
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Classifications
-
- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F7/00—Show stands, hangers, or shelves, adapted for particular articles or materials
- A47F7/28—Show stands, hangers, or shelves, adapted for particular articles or materials for containers, e.g. flasks, bottles, tins, milk packs
- A47F7/286—Show stands having sampling means, e.g. colour, taste, perfume
Definitions
- the present invention relates to an apparatus and a method for information about certain properties of products.
- This information includes, in particular, the fragrance and / or aroma that the product in question has.
- air can also mean air mixtures of any kind.
- a product information can be presented simultaneously with a small commercial of music or other, acoustic, optical or other stimuli, the spectators or listeners are fed synchronously to the performance of certain, visual and / or acoustic events to matching fragrances.
- fragrance demonstration devices ie being able to showcase products but still not being able to sell the products themselves
- the scent information thus achieves the opposite of what is intended: Instead of helping the customer to get to know and get the product that is best for him, he may go. empty-handed and frustrated home.
- the present invention is therefore based on the object to provide a device and a method which allows both the demonstration, as well as the sale of (mostly novel) products, via an information, decision and sales system (5.), which consists of the following individual components:
- Such a device is set up so that first the fragrance of a product with the product flavor request (5a.) Is retrievable and then after showing the product aroma 5b.) On further points of the information and decision process and the sale of the product the POS fragrance device itself can be done very easily.
- a method and a device for providing the product fragrance in the vicinity of the respective product which, as far as the customer wants to buy a demonstrated product, at the same time makes sufficient information about how and where each individual product that has been presented, are exactly acquired can.
- a POS device with fragrance module (1.) in the vicinity of the products, eg in a goods shelf (10) is set up, which is preferably equipped with a screen (2), eg with a touch-sensitive ("touch screen ".) Screen (2.).
- Various goods can be displayed on the screen, the fragrance of which can be demonstrated, for example, by touching certain triggers.
- a small commercial film about the goods in which the customer is interested is preferably shown.
- No purchase impulse (5d.) Is usually generated thereby, and thus mostly also the decision against the product or against a product purchase liked. This can lead to the customer instead sniffing other products until he finds the right product.
- the customer now wants to buy the product, he can then communicate this to the device (1.) by means of a purchase impulse signal button (5e.), Whereby the device in turn outputs a purchase impulse signal (5f.), which in turn depends on the impulse indication.
- Signal light (5g.) Can be received. This lights up thereby and can show the customer, where he can buy the product, while in the last ten years, the product, which he had just learned to love and love through a flavor presentation, then in the most conspicuous variety of products i.d.R. could not find and could not buy.
- buttons for triggering certain actions can also be located outside the POS device (1.) or the screen (2.), eg as buttons in the frame area of the POS device (1.).
- the triggering commands for the corresponding actions can also be carried out acoustically or otherwise. If the products, after which the customer is now able to buy fragrances after a display of the fragrance, are selling very expensive products, such as perfumes, some retail outlets may fear that some of those who have just been found, and perhaps those who have been hotly requested Products subsequently not paid, but could be stolen.
- the vending machine may instead of the product itself e.g. also output a value card representing the product, the product itself e.g. is only issued at the checkout, (as this is now partly handled because of the age restriction in cigarettes.)
- the product can already be provided at the cash desk, or be made available directly via an automatic goods issue.
- This turns the Pos device into a vending machine ("vending machine") with fragrance demonstration capability.
- the delivery of the product just advertised with fragrance can also be done in a sealed box, which can only be unlocked at the checkout in order to hand over the product there.
- the purchase impulse (5d.) Can also be implemented so that the product falls into a virtual or in a real shopping cart, which can be provided for example at the cash register, which is particularly in very bulky, heavy or expensive products can be helpful. If customers are handicapped by age or circumstance and are just such bulky or heavy products, the vending machine may also initiate mechanisms that cause the customer to deliver the product to a particular location, such as his home.
- the mentioned ways can also be set in motion, for example, after the product flavor has been demonstrated, if the customer subsequently presses a purchase impulse signal button (5e.), For example with the name "buy me” (5e.).
- the device according to the invention thus has the advantages of simplifying the path between the customer and the desired product, which is often complicated and too long, so that the purchase actually takes place and the customer also gets the product that he really wants.
- the present invention provides, inter alia, a method and an apparatus in which a commodity information system, which preferably also can present the fragrance of a product, is integrated into a product sales system.
- the goods information system can preferably be equipped with visual or audible indications. As far as it concerns disabled customers, this can also be a system that works with other stimuli or information, such as vibration, cold / heat, as well as confirmation forms and hint possibilities of other kind.
- the invention provides a system for the uncomplicated fulfillment of purchase requests, which are often triggered by a fragrance information
- the system can also be connected to a further system for the direct or indirect provision of the corresponding goods.
- a customer for one of the products for example, on the screen (2.) of a pos system (1.) are shown, he touches, for example, the presentation of this product on the screen (2.), whereupon he can first perceive the fragrance of this product. If the customer does not like the fragrance of the product, he can use a menu of leaves (18) to show off other products on offer with their fragrance, until he has found what he feels is the right product.
- a shower gel can contain a great many, e.g. 20 different variants are offered which are difficult to distinguish and the large number of shower gels offered by a company can add up to a few meters. If one also sums up the offers of all companies, this can be, for example, in the case of shower gels in a single, well-stocked drugstore already add up to a hundred feet of shower gel and more.
- the Pos system (1.) is equipped with an information, decision and sales system (5.), followed by e.g. at the same time as the product (5d., 5e.) shown by the Pos device (1) and perfumed, a small impulse indication lamp (5g.) is visible at the location of the shelf (10) in which the product in question.
- Such a flashing indicator (8.) can be integrated eg in an electronic price tag (20.), as they are already used for the automatic price labeling of products in some outlets, but it can also as a single sign (8.) or other Characters executed be.
- this can also be configured in such a way that, instead of an indicator (8), the entire shelf position on which the desired products are placed is visibly illuminated, or in that the products themselves are identified (eg by a laser beamer, Etc.).
- the purchase impulse signals (5d.) Can in this case via the purchase impulse signal button (5e.) Through small, hidden cable or preferably by wireless systems (eg wireless, WiFi, Bluetooth, etc ..) to the information signs (8. ). Since the power supply of the signs (8.) in wireless systems i.d.R. by small batteries or Knpfzellen o. ⁇ .m. is carried out, the indicator (8.) is activated only for a certain period, which experience has shown that the customer needs to get to the marked point on the shelf (about 15 seconds).
- wireless systems eg wireless, WiFi, Bluetooth, etc ..
- a Mamaf ⁇ lmschleife with one or different commercials with or without fragrance can be shown, which can then influence the customer to obtain a desired merchandise information or to set up a purchase with the mentioned mechanisms in motion.
- a film loop according to the invention can also be arranged in such a way that the products presented are e.g. during or after the presentation of a product advertising film is also automatically notified with the product signals, without the customer must set this by purchase or other signals still in motion.
- shelf signal (9.) (eg in 2) also indicate at which point or on which other shelf (14) of the store the product can be purchased.
- the shelf in question is first made visibly recognizable by the shelf signal (9. closing there at the same time the indicator (8.) -
- the note (8.) can also be triggered by the customer, as soon as he has reached the right shelf.
- a - preferably mobile - device eg a mobile phone (29), PDA or navigation device (30) etc.
- a - preferably mobile - device eg a mobile phone (29), PDA or navigation device (30) etc.
- the customer to find a corresponding business, which leads the desired product and then highlights in the store, the corresponding shelf, where the product is to be found, whereupon either there immediately the corresponding Pululs disrupt signal light (5g.) Recognizable or there Information
- decision and purchase system (5a, 5b, 5c, 5d, 5e, 5f, 5g) can be launched by the customer, so that thereby, so to speak, from the bird's eye view into the sniffed close-up of a product continuous, simple and highly effective customer information is produced.
- the shelf can be replaced by an information, decision and sales system (5.) e.g. also be controlled by a mobile phone (29).
- the first, urban orientation upon reaching the store or shelf can then be passed on to the information, decision and sales system (5a, 5b, 5c, 5d, 5e, 5f, 5g) of the shelf by signal first of all, before you buy the product you are looking for, tell it again about its real properties.
- the corresponding code for this can also be passed from an Internet or other advertising to the mobile phone (29), navigation device (30th) or other mobile units.
- the corresponding website may also be available to the customer pass on the urban orientation, eg via a code, to his device which, after localizing a business carrying this product, sends the product signal there to the information, decision and sales system (5a, 5b, 5c, 5d, 5e, 5f, 5g). ( Figure 2).
- the inventive Pos device (1.) can thus not only refer to the products in the rack in which the Pos device is, but in principle point to the exact location of any product in the business, which is possible in a further embodiment of the invention without built-in fragrance function.
- Both the Pos device (1.) according to the invention and the information signs (8.) can be connected to other information and control systems, eg with a merchandise management system. Rising inquiries of fragrances and possibly corresponding purchases that can be registered via the Pos system can thus be evaluated as an early signal for the increasing demand for specific products or product types, and can be reordered automatically in advance or alert the staff or the merchandise information system.
- the Pos devices (1.) according to the invention can be connected to a detection system which evaluates how the queried fragrances of the individual products have each affected the sale of the products.
- a further signal type (5b.) Is set up at the Pos device, which can be triggered between the Pos device (1.) and the information symbol (8.).
- the trigger of the signal (5b.) Is not the Pos device (1) but the flag itself, i. the signal direction is practically reversed from the shelf to the device (8th).
- This version is particularly suitable for the following: If a customer is already in front of the product that interests him and he does not know whether this is the right product, which he has already used and now wants to buy again, he can now use the indicator ( 8.), which is executed here as a push-button (12.), to find out if this product really has the desired aroma.
- the corresponding product (17.) is now called on the screen (2.), where the customer can now see the aroma of this product by touching the screen (2.) or the product symbol (3.) on the screen or another button or other triggers can trigger.
- scent information about the product (17.) is then played on the Pos device (1.), whereupon the customer, by sniffing the associated product scent, can ensure that it is actually the wanted product acts.
- Various other information about the product can also be shown here, eg about nutrients, manufacturer, country of origin, price, discounts, calories, availability in the store, etc.
- Branded goods whose products are currently being advertised especially can also book a seat on the welcome screen, which instead of product information can also play a small commercial for the product.
- the trigger for playing the advertising film and the corresponding product fragrance with subsequent illumination of the indicator (8.) can be triggered automatically or eg by the approach of the customer, for example by a motion detector.
- an interaction between the fragrance function of the Pos device (2.) and a customer, or eg his shopping cart can be made so that by a signal on the shopping cart, certain products characterized by the approach of the shopping cart become.
- an interest profile of the customer may be indicated on the shopping cart or in a device carried by him.
- preferred product groups, etc. are read out by a customer card, - chip, RFID, o.ä.m. is read by a reader located on the shopping cart.
- the customer may have his preferred interests e.g. even in his personal information carrier or e.g. into a cell phone, which then interacts with the shelf.
- a relatively clear shopping profile can be created here, preferably with the consent of the customer, so that the fragrance-only devices can only present a product if the customer could be interested anyway, so that unnecessary product advertising is reliably excluded.
- Corresponding information or information carriers can also be carried outside the shopping cart, eg by the customer himself as a customer chip, etc., or integrated into a mobile telephone (29), PDA or other devices carried by the customer, which are then connected to the POS device, the shelf or other sales and information devices interact. Such personalized purchases do not always have to be product-related.
- the customer may also enter in his personal profile desired or unwanted or unhealthy product characteristics, e.g. whether the product should or should not contain sugar, salt, gluten, egg, cow's milk, pork, hazelnut ingredients, etc.
- the Pos device according to the invention (1.) and / or the system for a guided purchase (23.) in connection with the signs (8.) or other suitable instructions can enable him to purchase exclusively or in particular, refers to products which do not contain the respective substances or properties to be excluded, even without the customer requesting further information on the Pos device (1.) itself, Fig (4.).
- the corresponding signs (8) can also be attached freely to the products, preferably with a power supply by batteries.
- Such customer-specific product management can also be used to exclude substances that can cause serious problems for the customer. Since the customer may rely on this information over time, but never 100% can be ruled out that the staff has put the products in the wrong place on the shelf, this is hardly feasible due to the associated liability problems, because some, very rare allergies eg against certain proteins, can lead to very serious, physical problems. If a product guide is conceivable for the exclusion of real allergies, then only under indication that the customer examines in each case the lack of the problematic substance again on the basis of the product itself or on the basis of own lists.
- a special interaction between the customer and the touchscreen monitor of the Pos device (1.) is made possible.
- Conventional touchscreen monitors have certain disadvantages for confirmation and decision processes, because they give the customer no or only a visual, very rarely an acoustic feedback, whether the desired action is also taking place or has taken place, or whether the desired action from the device also "understood" or accepted ..
- a particular special pressure point touch screen monitor (21.) is now attached to the Pos device, now being the entire touch screen monitor (21.) on special pressure point sensors (22.) is hung or stored and thereby is equipped as a whole with a pressure point.
- the touch screen (21.) can now be operated on the one hand by loose touch as other touch screen monitors. However, if it is a confirmation or payment process, the touch screen is pressed as if pressed on the appropriate point, e.g. a product icon (3.) or another icon pictured on the screen, around a real button, with the touchscreen as a whole yielding to a point of pressure as if it were a single large button. This allows any point on the touchscreen to be executed as if it were a real button with a pressure point.
- the appropriate point e.g. a product icon (3.) or another icon pictured on the screen
- FIG. 1b information, decision and sales system (5a, 5b, 5c, 5d, 5e, 5f, 5g) from FIG. 1a with purchase impulse (5d)
- Fig. Ic product sale by: purchase impulse signal button (5e.) Purchase pulse signal (5f.) And Pululsmon signal light "on” (5g.) Of the information, decision and sales system (5.) in Fig. Ib
- FIG.2 A product shelf (10.) with Pos device (1.) with fragrance function, as well as a shelf identifier (9.)
- Fig.3 A shelf (10.) with product information system and Pos device (1.) with fragrance function
- Fig.4 Shelf (26.) with a function for personal, guided shopping (23.) with display function for products that contain certain desired properties / substances, or do not include undesirable properties / substances.
- Fig.5 A pressure point touch screen (21.)
- the device according to the invention makes it possible here, both the demonstration, the aroma / fragrance of a (mostly novel) product, as well as its sale at every conceivable point of sale to a manageable and easy to handle for the customer process on the information, decision and sales System (5.).
- the sales system (5) shown in FIG. 1 a and FIG. 1 b is set up in such a way that first the fragrance of a product with the product flavor request (5 a) (eg via a button with the name "sniff me “or” sniff ") about a scent nozzle (16.) is retrievable and then carried out after presentation of the product aroma 5b.) On other points of the information and decision process and the sale of the product by the POS scent device itself very easily can be. After a corresponding decision process (5c.), The customer can then send a purchase impulse (5d.) To the POS device, for example via a purchase impulse signal button (5e.) Eg with the designation "Buy me” or "take”.
Landscapes
- Cash Registers Or Receiving Machines (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Fats And Perfumes (AREA)
Abstract
Description
Claims
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE200710006562 DE102007006562A1 (de) | 2007-02-09 | 2007-02-09 | Verfahren und Vorrichtung für ein Wareninformations- und Waren-Verkaufssystem |
DE102007008195 | 2007-02-19 | ||
PCT/EP2008/001021 WO2008095734A2 (de) | 2007-02-09 | 2008-02-11 | Verkaufs-system für point of sale-geräte zur erkennung und realisierung von kundenwünschen |
Publications (1)
Publication Number | Publication Date |
---|---|
EP2117387A2 true EP2117387A2 (de) | 2009-11-18 |
Family
ID=39639527
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP08715727A Withdrawn EP2117387A2 (de) | 2007-02-09 | 2008-02-11 | Verkaufs-system für point of sale-geräte zur erkennung und realisierung von kundenwünschen |
Country Status (2)
Country | Link |
---|---|
EP (1) | EP2117387A2 (de) |
WO (1) | WO2008095734A2 (de) |
Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO1998059258A1 (en) * | 1997-06-20 | 1998-12-30 | Open Knowledge Snc Di Pignat, Peresson, Luciani & C. | Method and device for determining the location of objects |
Family Cites Families (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US3844057A (en) * | 1972-05-02 | 1974-10-29 | F Johnson | Advertising and sales promotion method and apparatus |
FR2835414B1 (fr) * | 2002-02-05 | 2004-07-02 | Comptoir Francais De L Interph | Presentoir permettant une demonstration du fonctionnement d' un article |
US6969008B2 (en) * | 2003-01-29 | 2005-11-29 | S. C. Johnson & Son, Inc. | Point of purchase fragrance sampling |
DE202006001503U1 (de) * | 2006-01-28 | 2006-03-23 | Gesa Form + Funktion Displaybau Gmbh | Verkaufsautomat |
-
2008
- 2008-02-11 EP EP08715727A patent/EP2117387A2/de not_active Withdrawn
- 2008-02-11 WO PCT/EP2008/001021 patent/WO2008095734A2/de active Application Filing
Patent Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO1998059258A1 (en) * | 1997-06-20 | 1998-12-30 | Open Knowledge Snc Di Pignat, Peresson, Luciani & C. | Method and device for determining the location of objects |
Also Published As
Publication number | Publication date |
---|---|
WO2008095734A3 (de) | 2008-09-25 |
WO2008095734A2 (de) | 2008-08-14 |
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