CN1928910A - Method for improving prevalence effectiveness of internet advertisements - Google Patents
Method for improving prevalence effectiveness of internet advertisements Download PDFInfo
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- CN1928910A CN1928910A CN 200610062626 CN200610062626A CN1928910A CN 1928910 A CN1928910 A CN 1928910A CN 200610062626 CN200610062626 CN 200610062626 CN 200610062626 A CN200610062626 A CN 200610062626A CN 1928910 A CN1928910 A CN 1928910A
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Abstract
The provided method to improve internet ad validity comprises: plugging ad video flow media displayer in Website; overlaying one layer on the displayer with Flash animation; showing the displayer on the transparent part of Flash; designing the ad game integrated video and random reward pattern, building game rule and rewarding scheme, and uploading to the internet server for online running. This invention overcomes tedium in prior art.
Description
Technical field
The present invention relates to the method that a kind of Internet advertising is propagated, relate in particular to the method that improves prevalence effectiveness of internet advertisements of improving.
Background technology
Today, when the internet more and more became in the people life an obligato part, the network interdynamic advertisement also became the important force that drives the internet media development.People begin to live in the knowledge explosion information fragmentation.The consumer is no longer in the face of single information channel, and the audient begins differentiation, and market is constantly segmented, the communication environments that enterprise faces becomes and is difficult to ponder, vast and hazy, should drop into toward the there, how to focus on more, more accurately find those to hide the potential customer in each corner, the world.The marketing people need seek new propagation theory and communication means under new communication environments, allow the information of brand accurately arrive the audient, guarantees that each branch market input has the enough repayment that can weigh.Epoch have also been created new communication channel to us fortunately.The appearance of internet, various various circulation ways of extending based on the mass-decentralized transmission theory and to the terminal client.Customizedization, personalization, service is just becoming the new lover of enterprise's marketing one to one.The marketing of crowd's experience types such as Internet advertising, building TV, train TV, blog, Streaming Media, words announcement, narrow announcement, credit card, dazzling.Do you how to understand better and analyze the communication environments that we face? how to go to use these marketing new technology, new tool and new methods better? do you how weigh and increase the ROI of our market expense? these all are that the marketing people extraordinarily pays close attention to also unavoidable problem.Current social networking advertisement more and more occupies an important position, and the web advertisement becomes relay and looks after the advertisement influence surface one of advertising media the most widely.Network is becoming the important tie that connects between the business and consumer day by day.But validity and specific aim do not demonstrate the advantage bigger than traditional media advertisement.Because unicity and dull property that Internet advertising is propagated, the Internet advertising of unidirectional communication is often tackled by the Internet user, and can not bring into play effective propagation.The advertisement mode that our present most internet enterprise is adopted all is to adopt the mode of selling advertisement by the time, and this mode has two drawbacks.First drawback is, has no idea therefrom to obtain more interests by the raising of flow for service provider, improves flow for service provider does not have the practical commercial interests, more is brand value; Second drawback is to have produced counter productive for the user.In order to obtain income as far as possible, service provider must utilize the space of homepage as far as possible, designs more advertised product.The advertisement of hovering being arranged on website everywhere, the advertisement of Pop-up is arranged everywhere, is not only user's perceptual difference, and the advertisement video competitive list is in harmonious proportion uninteresting.For some websites of usually releasing the compulsory type advertisement, the very possible selection of netizen no longer logined.How to improve the validity that Internet advertising is propagated, therefore becoming becomes more and more important.
Summary of the invention
The objective of the invention is at the prior art Internet advertising, the dull property that user's perceptual difference, compulsory type impact the advertisement of netizen's eyeball, provide a kind of be rich in recreational and can allow the netizen freely select, impel commercial audience to be converted to and to remove to pay close attention to ad content on one's own initiative, improve the method for prevalence effectiveness of internet advertisements from traditional passive ad content of accepting.
In order to achieve the above object, the invention provides a kind of method that improves prevalence effectiveness of internet advertisements, mainly comprise the steps:
At first in webpage, insert the advertisement video DST PLAYER, a layer then superposes on player, the Flash game movie is added in the layer, player will show at the transparent part of Flash or directly FLASH is inserted in the advertisement video fully, is uploaded to the Internet Server on-line operation.
The step that the Flash game movie is added in the layer of the present invention is:
A. in webpage or in the client downloaded of client, insert the video player that to play various forms by web page editing software, and in webpage, insert a layer that is positioned on the media player, and the background colour that this layer be set is transparent;
B. in this layer, insert games (as the flash recreation) more again, the part background of this recreation also is transparent, and the transparent part that allows the user see through the Flash recreation is intactly seen media player that is placed under the Flash recreation and the video of playing in this media player;
C. secondly be that the game movie online game that will be inserted in the layer is superimposed upon on the ad content, ad content and online game are combined together; Or ad content become stage property, scene in the recreation, allow ad content become indispensable part in the recreation;
D. the described advertisement game design of step B is merged the program that is integrated into displaying video and produces the prize icon at random, and set up game rule and, be uploaded to the Internet Server on-line operation by the incentive program that recreation gains an award.
Commercial audience is when reception comprises the packet of ad content from particular server among the present invention, the computer program that is stored in the setting of above-mentioned server or other associated servers can start operation simultaneously, the computer program of this setting sends and stops to send with the packet that comprises ad content is relevant, the packet that comprises ad content begins to send, and the computer program of this setting brings into operation; The packet that comprises ad content stops to send, and this specific computer program stops.
The present invention sets up commercial audience and obtain the linker of interests scheme at random in the advertisement recreation in the advertisement recreation of described step B.
The program of the described scheme of acquiring an advantage is carried out exchanges data by the database in the server by handling procedure, produces prize and provides prize.
The program of the scheme of acquiring an advantage of the present invention can adopt the SQL database in the server to carry out exchanges data by the ASP.NET handling procedure, produces prize and provides prize.
The present invention is in described c step, and the Flash game movie is the broadcast state of monitor video at any time.
The prize icon that game movie of the present invention produces at random, appear at and play on the advertisement video picture, the audient visits corresponding server by the internet, by playing described advertisement game step, click appears at the prize of the icon acquisition icon representative in the picture.
The games of described Flash game movie run on client.
The present invention has following beneficial effect than prior art.
The present invention is that ad content and online game combine together with advertisement and online game perfect adaptation, allows ad content become indispensable part in the recreation.And the more important thing is and set up Revenue Sharing Mechanism, advertisement the viewer acquire an advantage by browse advertisements.By in common all competitive lists are in harmonious proportion uninteresting ad content, adding game element, set up the scheme that commercial audience is acquired an advantage from described advertisement recreation, commercial audience according to the interests scheme, can obtain the prize and the award of various forms and quantity in the process of playing games.Make commercial audience when playing games, accept ad content in the video, by corresponding distribution of interests scheme, can also obtain economic return such as the prize of various forms and quantity and award, fully attract commercial audience, commercial audience is converted on one's own initiative from traditional passive ad content of accepting, interactively removes to pay close attention to ad content.Thereby avoided the prior art Internet advertising, user's perceptual difference, compulsory type impact the deficiency of the dull property of netizen's eyeball advertisement, for providing a kind of, the netizen can freely select and be rich in the recreational web advertisement, make them to play games on one side, appreciate the intention of advertisement on one side, the acquisition of prize can be arranged again.Force to cover webpage with those, the advertisement form that forces the netizen to have to accept is compared, and this advertisement form more suits the theory of David Ogilvy and emphasizes interaction, emphasizes to respect consumer's value.And simultaneously advertisement publishers can know clearly that whom advertisement browsed by, and can divide sex, the region, and the input of advertisement is carried out in classification such as age, has increased the directionality of advertisement greatly.The present invention by video ads and online game the perfect adaptation technical scheme and set up interests mechanism, can improve the validity that Internet advertising is propagated greatly.
Page viewers are in participating in game process, need be careful the prize icon that occurs on the advertisement picture constantly, and before icon automatically disappears, click icon and just can gain an award, notice will be very concentrated, sight line can rest on the zone of advertisement picture for a long time, so just improve the validity that ad content is propagated greatly, changed the situation of general network advertisement and the passive acceptance of traditional media advertisement fully.And can be according to the detailed personal information of page viewers registration, directed and advertisement delivery has targetedly greatly improved the drawback that general network advertisement and traditional media advertisement are blindly thrown in.Can also accurately assess the cost and benefit of advertisement putting according to statistical data such as effective clicks.
Description of drawings
Further specify the present invention below in conjunction with drawings and Examples, but therefore do not limit the present invention among the described scope of embodiments.
Fig. 1 is the synoptic diagram that webpage layer of the present invention constitutes.
Fig. 2 is that the present invention passes through the webpage displaying video, and produces the schematic flow sheet of the process of prize at random.
Fig. 3 is a prize in judging whether a little in the game running of the present invention, the schematic flow sheet of monitoring media player situation.
Fig. 4 is the FB(flow block) of one embodiment of the invention.
Embodiment
In Fig. 1.At first insert advertisement video DST PLAYER 3 in webpage, the layer 2 that superposes on player 3 then adds Flash 1 animation of playing in the layer to, and player 3 will show fully at the transparent part of Flash.Also can add layer, directly FLASH is inserted in the advertisement video, be uploaded to the Internet Server on-line operation.
If adopt the Flash game movie is added in the layer.Its step that adopts can be: at first utilize Html web page editing software, in webpage, insert the media player 3 that to play various format videos, and then in webpage, inserting a layer 2, the background color that this layer is set is transparent, and is located on the media player 3.Insert a Flash recreation 1 in this layer again, the part background of this recreation also is transparent.Like this, utilize the layer technology of webpage to be superimposed upon the Flash game movie on the media player 3, and the transparent part that can allow the user see through Flash recreation 1 is intactly seen media player 3 that is placed under the Flash recreation and the video of playing in this media player.More than work and in web page editing software, to finish.Because Flash recreation can not be directly and the direct communication of network programming language ASP.NET, can make Flash and ASP.NET handling procedure interaction data by scripts in web pages program language Javascript, therefore also must develop one group of Javascript program and be placed in the webpage, and data are saved in database by ASP.NET.It is the ASP.NET program that this handling procedure is not limited to, and also can adopt other handling procedure with identical function effect.
In Fig. 2, Html webpage handling procedure is from the packet Internet network transmission data of Website server.SQL database in the server is carried out exchanges data by the ASP.NET handling procedure, produce prize and provide prize, when the user visited this webpage on server, the Flash recreation can move and occur starting image automatically, click the start button of Flash recreation, start recreation.This database can but to be not limited to be SQL database, also can use other corresponding database.Client Internet user clicks prize and Flash game movie when watching video, client shows animation, and game movie will produce the icon of prize or bonus at random.Prize-winning icon appears on the in progress advertisement video picture.Commercial audience can appear at the prize and the bonus of the icon acquisition icon representative in the picture by click.Prize in the description comprises virtual prize and prize in kind.Running on the program that produces prize on the server at random and server end can be with the state of monitor client video playback at any time, and the user can't be from client intervention and data falsification.When the state of client receiver, video produces prize, produces which kind of prize, whether click prize icon feedack, all, on server, produce by server program control, server end is the state of monitor client video playback at any time, and client can't be intervened.Ad content comprises the picture that can show on network, animation, video, all the various advertising formats that can show on network of literal or the like.The ad content of issue is provided by the advertiser, the advertiser provides one or one group of advertisement video, by the website staff this advertisement video and games design are merged integrated displaying video and produce prize icon program at random, set up game rule and, be uploaded to website on-line operation on the internet by the incentive program that recreation gains an award.Page viewers can login the on-line operation recreation by the internet.And by calling one group of Javascript program run of developing in advance and being placed in the webpage.This group Javascript program comprises JavascriptA, JavascriptB, JavascriptC, Javascript program D, Javascript program E etc.At first start media player 3 playing advertisements videos by Javascript program A; Start every interval five seconds or automatic for more time operation Javascript program B once on the webpage simultaneously, Javascript program B can utilize not have and refresh client readjustment technology, call an ASP.NET handling procedure that operates on the server, the ASP.NET handling procedure can produce one and represent certain prize or prize to be empty random number e, and passes to the Javascript program C in the webpage.Javascript program C is delivered to random number e in the Flash recreation 1, and Flash recreation 1 determines whether producing the prize icon and produces which kind of prize icon according to random number e, and the prize icon is appeared on the advertisement video picture.The random number f decision that the particular location that the prize icon occurs is produced by Flash recreation 1, but be controlled within the advertisement video zone.
When the user appears at prize icon on the picture with click, the data g of prize during whether Flash recreation 1 puts by representative of consumer of the transmission of the Javascript program D on the invoking web page, Javascript program D is transmitted to data g the ASP.NET handling procedure B that operates on the server, ASP.NET handling procedure B can judge according to data g whether the user has clicked the prize icon, if in having put, represent that then the user gains an award, ASP.NET handling procedure B just is written to corresponding winnings information in this user data B of database according to the random number A that produces before, and data B is the foundation that the user gets prize in kind.Prize icon in the Flash recreation is during no matter whether the user puts, all can be in three seconds or the longer time disappear automatically.Because Javascript program B moves once automatically every interval five seconds or longer time,, finish until video playback so Flash recreation 1 can constantly produce the prize icon in video display process.
In Fig. 3, commercial audience uses a computer, and by access internet, receives and watch the ad content that is stored in particular server.Commercial audience is when reception comprises the packet of ad content from particular server, the computer program that is stored in the setting of above-mentioned server or other associated servers can start operation simultaneously, the computer program of this setting sends and stops to send with the packet that comprises ad content is relevant, the packet that comprises ad content begins to send, and the computer program of this setting brings into operation; The packet that comprises ad content stops to send, and this specific computer program stops.The games of Flash game movie run on client or again the client insert player at client terminal.
The Flash recreation is after startup, can move every interval five seconds operation Flash program B once automatically, Javascript program E in the Flash program B meeting invoking web page, Javascript program E can obtain the broadcast information A of media player, and return to Flash recreation, the Flash recreation is judged the broadcast situation of media player according to broadcast information A, thereby determines whether games should stop.When video playback finished, the Flash games also can finish automatically.When video playback was slack, game movie is delay process accordingly also.
The time interval that prize occurs is at random.The form of recreation can be varied, so long as the recreation that can play on network can combine with ad content.The advertisement charging mode can be per year, month, week, day collect, also can be to collect by the clicked number of times of advertisement.The commercial audience that participates in recreation is registered account number on the website, personal information is provided, to improve the directionality of ad content.
During page viewers' access websites, need the registered members and obtain unique login authentication personal identifier, register the member after, just can enter the webpage at recreation place after.With personal information, data storage such as game state and prize-winning record are to database by the personal identifier in the website.After entering the webpage at recreation place, " beginning recreation " picture appears in recreation, and page viewers click the start button on the picture, and games bring into operation, and begin the playing advertisements video simultaneously.In video display process, games will produce the prize icon at random, and are presented in the zone of video pictures, stop after two seconds to disappear automatically.Page viewers must be before the prize icon disappears clickable icon, could obtain the prize of these icon representatives, prize in kind will be posted to award-winner by the website.
In the embodiment that Fig. 4 describes, the specific computer program of moving on the specific website server receives and identifies web browser program on the computing machine of user place or specific computer program by the request link information that the internet sends, the stable connection of set up a web site server and user place computing machine;
This operates in specific computer program on the server and receives and identifies the identification information that web browser program on the computing machine of user place or specific computer program send by the internet, this information is kept in the recordable storage medium of Website server, with this unique identification as this user identity;
This specific computer program that operates on the server receives and identifies the request visit information that user place computing machine sends by the internet, display ads on the computer screen of user place;
This operate on the server the specific computer program at a certain time interval, send packet to user place computing machine, this packet can be received and identified by web browser program on the computing machine of user place or specific computer program, but show the image that focus hits on the computer screen of user place, the user can make the click operation to this image;
This operates in specific computer program on the server and receives and discern the web browser program of user place computing machine or user that the specific computer program the sends click information to above-mentioned image, according to disclosed predefined distribution of interests scheme, carry out distribution of interests, the result of distribution of interests is kept in the recordable storage medium of Website server, and be associated with individual subscriber identification information in the above-mentioned recordable storage medium that is kept at Website server, as foundation from prize to the user that provide in the future;
When this operates in specific computer program on the server and detects Website server and interrupt with being connected of user place computing machine, this specific computer program that operates on the server will stop to user place the computer sends the data bag.
Claims (10)
1. a method that improves prevalence effectiveness of internet advertisements mainly comprises the steps:
At first in webpage, insert the advertisement video DST PLAYER, a layer then superposes on player, the Flash game movie is added in the layer, player will show at the transparent part of Flash or directly FLASH is inserted in the advertisement video fully, is uploaded to the Internet Server on-line operation.
2. the method for raising prevalence effectiveness of internet advertisements according to claim 1 is characterized in that the described step that the Flash game movie is added in the layer is:
A. in webpage or in the client downloaded of client, insert the video that to play various forms by web page editing software, and in webpage, insert a layer that is positioned on the media player, and the background colour that this layer be set is transparent;
B. insert a Flash recreation again in this layer again, the part background of this recreation also is transparent, and the transparent part that allows the user see through the Flash recreation is intactly seen media player that is placed under the Flash recreation and the video of playing in this media player;
C. secondly be that the game movie online game that will be inserted in the layer is superimposed upon on the ad content, ad content and online game are combined together; Or ad content become stage property, scene in the recreation, allow ad content become indispensable part in the recreation;
D. the described advertisement game design of step B is merged the program that is integrated into displaying video and produces the prize icon at random, and set up game rule and, be uploaded to the Internet Server on-line operation by the incentive program that recreation gains an award.
3. the method for raising prevalence effectiveness of internet advertisements according to claim 1, it is characterized in that: commercial audience is when reception comprises the packet of ad content from particular server, the computer program that is stored in the setting of above-mentioned server or other associated servers can start operation simultaneously, the computer program of this setting sends and stops to send with the packet that comprises ad content is relevant, the packet that comprises ad content begins to send, and the computer program of this setting brings into operation; The packet that comprises ad content stops to send, and this specific computer program stops.
4. the method for raising prevalence effectiveness of internet advertisements according to claim 2 is characterized in that setting up commercial audience and obtain the linker of interests scheme at random in the advertisement recreation in the advertisement recreation of described step B.
5. according to claim 1 or 2 or the method for 3 or 4 described raising prevalence effectiveness of internet advertisements,, it is characterized in that the program of the described scheme of acquiring an advantage is carried out exchanges data by the database in the server by handling procedure, produce prize and provide prize.
6. the method for raising prevalence effectiveness of internet advertisements according to claim 5, the program that it is characterized in that the described scheme of acquiring an advantage adopts the SQL database in the server to carry out exchanges data by the ASP.NET handling procedure, produces prize and provides prize.
7. the method for raising prevalence effectiveness of internet advertisements according to claim 2,, it is characterized in that the Flash game movie is the broadcast state of monitor video at any time in described c step.
8. the method for raising prevalence effectiveness of internet advertisements according to claim 5, it is characterized in that the prize icon that game movie of the present invention produces at random, appear at and play on the advertisement video picture, the audient passes through the internet, visit corresponding server, by playing described advertisement game step, click appears at the prize of the icon acquisition icon representative in the picture.
9. the method for raising prevalence effectiveness of internet advertisements according to claim 1 is characterized in that the games of described Flash game movie run on client or insert player at client terminal.
10. the method for raising prevalence effectiveness of internet advertisements according to claim 1,, it is characterized in that: commercial audience uses a computer, and by access internet, receives and watch the advertisement that is stored in particular server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200610062626 CN1928910A (en) | 2006-09-18 | 2006-09-18 | Method for improving prevalence effectiveness of internet advertisements |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200610062626 CN1928910A (en) | 2006-09-18 | 2006-09-18 | Method for improving prevalence effectiveness of internet advertisements |
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| CN1928910A true CN1928910A (en) | 2007-03-14 |
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| CN 200610062626 Pending CN1928910A (en) | 2006-09-18 | 2006-09-18 | Method for improving prevalence effectiveness of internet advertisements |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104407865A (en) * | 2014-11-25 | 2015-03-11 | 广州酷狗计算机科技有限公司 | Method and device for displaying window |
| CN104423910A (en) * | 2013-08-27 | 2015-03-18 | 腾讯科技（深圳）有限公司 | Cross-domain page display method, device and terminal equipment |
| CN104423814A (en) * | 2013-08-20 | 2015-03-18 | 腾讯科技（深圳）有限公司 | Method for controlling network media information interaction and browser |
| CN105654327A (en) * | 2014-11-14 | 2016-06-08 | 深圳市华星光电技术有限公司 | Interactive method |
| CN105787762A (en) * | 2016-02-24 | 2016-07-20 | 杨晟志 | Network business interaction system |
| CN103761132B (en) * | 2014-01-26 | 2017-03-22 | 广州视源电子科技股份有限公司 | Intelligent terminal starting-up animation playing control method |
| CN109195025A (en) * | 2018-09-28 | 2019-01-11 | 北京多点在线科技有限公司 | A kind of game advertisement production method and platform, storage medium |
| CN110602534A (en) * | 2019-09-23 | 2019-12-20 | 咪咕文化科技有限公司 | Information processing method and device and computer readable storage medium |
| CN111669646A (en) * | 2019-03-07 | 2020-09-15 | 北京陌陌信息技术有限公司 | Method, device, equipment and medium for playing transparent video |
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2006
- 2006-09-18 CN CN 200610062626 patent/CN1928910A/en active Pending
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104423814A (en) * | 2013-08-20 | 2015-03-18 | 腾讯科技（深圳）有限公司 | Method for controlling network media information interaction and browser |
| CN104423910A (en) * | 2013-08-27 | 2015-03-18 | 腾讯科技（深圳）有限公司 | Cross-domain page display method, device and terminal equipment |
| CN103761132B (en) * | 2014-01-26 | 2017-03-22 | 广州视源电子科技股份有限公司 | Intelligent terminal starting-up animation playing control method |
| CN105654327A (en) * | 2014-11-14 | 2016-06-08 | 深圳市华星光电技术有限公司 | Interactive method |
| CN105654327B (en) * | 2014-11-14 | 2020-02-07 | 深圳市华星光电技术有限公司 | Interactive method |
| CN104407865A (en) * | 2014-11-25 | 2015-03-11 | 广州酷狗计算机科技有限公司 | Method and device for displaying window |
| CN104407865B (en) * | 2014-11-25 | 2017-10-10 | 广州酷狗计算机科技有限公司 | The display methods and device of window |
| CN105787762A (en) * | 2016-02-24 | 2016-07-20 | 杨晟志 | Network business interaction system |
| CN109195025A (en) * | 2018-09-28 | 2019-01-11 | 北京多点在线科技有限公司 | A kind of game advertisement production method and platform, storage medium |
| CN109195025B (en) * | 2018-09-28 | 2021-06-29 | 北京多点在线科技有限公司 | Game advertisement production method and platform and storage medium |
| CN111669646A (en) * | 2019-03-07 | 2020-09-15 | 北京陌陌信息技术有限公司 | Method, device, equipment and medium for playing transparent video |
| CN110602534A (en) * | 2019-09-23 | 2019-12-20 | 咪咕文化科技有限公司 | Information processing method and device and computer readable storage medium |
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Open date: 20070314 |